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What if a handful of low-cost Meta ads could work together to get your business seen, grow your email list AND generate sales? 👀 In this week's episode of the Six Figure Systems Podcast, Chontelle shares a 4-ad strategy she's been testing and refining across her own ecommerce business and client accounts. Rather than throwing money at sales ads and hoping for the best, this strategy creates an ecosystem that attracts new potential buyers, captures subscribers and gets your products back in front of the RIGHT people when they're more likely to buy. And the best part? You don't need a huge ad budget to get started. Chontelle breaks down how each of the four ads works and why they're so much more powerful when used together. 🎧 The 4-Ad Strategy That Gets You Seen, Gets You Subscribers & Gets You Sales Listen now on the Six Figure Systems Podcast.  Connect with Chontelle and share your thoughts on this episode - @chontellefossey

This week's episode changed at the last minute. After running a Quarterly Funnel Review workshop with my Send & Scale™ students, the light bulb moments were too good not to share. In this episode: The one formula behind every dollar your business makes How to find where your sales are leaking in your funnel The question that tells you what drove your best quarter How to set your Q4 goal and choose your one lever What boosters are, and how to plan one event a month The non-negotiables that protect your plan when the quarter gets busy Links: How to Plan Your Best Quarter Yet (Google Doc) The 3 Metrics That Matter™ Calculator Send me a DM on Instagram

Over the last seven episodes, I've covered a lot. And I mean a lot. This series has been one of my favourites to record - and the feedback from you has been incredible. But I also know that seven episodes across seven weeks is a lot to work through, and I want to make sure nothing gets lost in the mix. So today, I'm bringing it all together. One episode. Seven summaries. Everything you need to know before we close out this series. And before we get into it - I want to be really clear about something. You do not need to nail every single one of these stepping stones to be successful. That is not what this series has been about. But if something I share today lands and you think, "Yeah, that's my gap" - fixing it or focusing on it is 100% going to help, not hinder, the growth of your business. In This Episode, I Cover: Part 1 — Eyes on the Prize (Episode 112) The three fundamentals you need before anything else: a visibility strategy you can measure, knowing your numbers (traffic, conversion rate, and average order value), and a consistent way to get traffic to your website. If you can't tell me how many new eyeballs saw your brand yesterday - this is your starting point. Part 2 — Copy That Converts (Episode 113) What actually happens when traffic lands on your website. Your product descriptions need to solve a problem or fulfil a desire - not just list features. Plus: how trust signals and reviews directly impact your conversion rate, and why your imagery needs to do the job of a shop floor. Part 3 — Reduce Purchase Friction (Episode 114) Every extra click is a barrier. I walk through website navigation, how to front-foot your customers' objections and assumptions, the drop-off benchmarks you should be measuring (5% add to cart, 20–30% reach checkout, ~50% complete purchase), and a checklist for your checkout experience on mobile. Part 4 — Never Miss a Sale (Episode 115) People need five to eight touch points before they buy. Most brands manage one or two. This is why email is non-negotiable - and why skeleton flows are quietly costing you sales every single day. If email isn't contributing 30% of your online revenue, I share the two reasons why and what to do about it. Part 5 — The X Factor (Episode 116) Optional - but powerful. Being the face of your brand, showing up authentically (the good, the bad, and the ugly), and doing the unexpected things that build genuine connection and loyalty. You don't need to be on social media 24/7. You just need to find the things others aren't willing to do - and do them. Part 6 — Is Your Focus Costing You Your Profit? (Episode 117) The business owners succeeding today are making the most profit, not the most sales. I talk about your returning customer rate (aim for around 30%), why your previous purchasers are your hottest prospects, and how to create a post-purchase experience that turns a one-time buyer into a loyal fan. Plus: the VIP email strategy that returns $700–$1,000 every quarter for one of my clients. Part 7 — The 1% That Changes Everything (Episode 118) Scaling is not about doing more. It's about mastering what's already in front of you. I share real examples of how small improvements to your open rate, cost per click, conversion rate, and average order value can compound into significant revenue growth - without changing your strategy or spending more. Resources Mentioned The Three Metrics That Matter Calculator - DM me on Instagram the word CALCULATOR and I'll send it straight to you. Free. It shows you exactly how much traffic you need to reach your sales goals based on your current conversion rate and average order value. Send & Scale™ - my group coaching programme where I support e-commerce business owners to build profitable, freedom-filled businesses through email marketing and Meta ads. [Link in bio] Ecom Elevate - my done-for-you email marketing agency. [Chontelle's Links] Your Action Step From This Episode Don't try to implement everything. Pick one area - the one that made you stop and think, "That's me" - and go deep on it. Get clear on how you're going to measure your progress. Make one intentional improvement. See what the data tells you. And then move to the next one. Skimming the surface of every strategy means you're mastering none of them. And that doesn't equate to progress. Going deep on one thing does. Let's Connect Come and tell me what your one thing is - I'd love to know. You'll find me on Instagram at @chontellefossey. And if you found this episode (or this series) helpful, it would mean the world to me if you left a rating or review on Spotify or Apple Podcasts. It helps more e-commerce business owners find this content, and I am so incredibly grateful for every single one. Listen to the full series: Episodes 112–119 Available on Spotify, Apple Podcasts, and wherever you get your podcasts.

Episode Summary Wrapping up the Are You Set Up For Sales Success series with the one thing most ecommerce business owners aren't consciously doing - and it has nothing to do with finding a new strategy. In this episode, Chontelle dives into the power of tiny, intentional improvements and why making things 1% better beats chasing the next shiny thing every single time. If you've been hustling hard and still feel stuck, this one's for you. What You'll Learn in This Episode Why doing more is not the answer - and what to focus on instead The three metrics that matter for every ecommerce business (traffic, conversion rate, and average order value) A real-world example showing how improving your email open rate from 20% to 28% creates 2,400 extra touch points per month - without adding a single new subscriber How reducing your Meta ads cost per click from $1.50 to $1 delivers 333 more website visitors on the same budget How to go from $5K to $15K a month by positively influencing three numbers Why strategy-hopping is keeping you stuck (and what to do instead) The question to ask yourself about every task on your to-do list Key Takeaways You don't need a new strategy. You need to master the one you already have. Every business needs three things: a way to get seen, a way to get people to your website, and a way to activate them to buy. Once you've locked those in, the work is to make each step work harder - not to start over. Small improvements compound. A 1% gain across your traffic, your conversion rate, and your average order value don't add together. They multiply. The Three Metrics That Matter Traffic - how many people are landing on your website Conversion rate - what percentage of those visitors are buying Average order value - how much each buyer is spending Want to play with your own numbers? DM Chontelle the word CALCULATOR on Instagram and she'll send you the free Three Metrics That Matter Calculator. Resources + Links Mentioned Reconvert - a Shopify app for post-purchase upsells and complementary product offers at checkout Send & Scale™ - Chontelle's group coaching programme for ecommerce business owners ready to build predictable, scalable sales through email and Meta ads DM CALCULATOR on Instagram to get the free Three Metrics That Matter Calculator Connect with Chontelle 📲 Instagram: @chontellefossey

You're working hard to get new customers, but are you forgetting about the ones who've already bought? In part six of this series, Chontelle gets into one of the most overlooked profit leaks in product-based businesses: chasing new customers while ignoring the ones who are already warm, already converted, and already ready to buy again. Here's the truth: it costs you very little to get a second, third, or fourth purchase from someone who's already bought. Every subsequent sale after that first one is additional profit in your back pocket. Yet most e-commerce business owners keep pouring energy into acquisition while ghosting the people who've already said yes. In this episode, Chontelle covers: Why your previous purchasers are your most profitable audience and what you're losing by treating them like everyone else The returning customer rate benchmark you should be tracking (and what it tells you about where to focus) What a VIP post-purchase experience actually looks like and why it doesn't have to cost you anything A real client strategy from Chontelle's agency that generates $700–$1,000 AUD every time it runs The small, unexpected gestures that build loyalty and turn one-time buyers into repeat customers Plus, Chontelle shares a beautiful listener win that came through her DMs at 10 PM, and why it perfectly illustrates what she means when she says action takers are money makers. Your mission this week: Look up your returning customer rate in Shopify. If it's under 30%, this episode is for you. Resources mentioned: Send & Scale™ - Chontelle's 6-month group coaching programme Connect with Chontelle on Instagram: @chontellefossey Enjoyed this episode? A quick review on Spotify or Apple Podcasts means the world - it helps more e-commerce business owners find the show. ❤️

Summary   In part five of the Are You Set Up For Sales Success? series, Chontelle Fossey explores the one strategy that's completely optional — but can completely change your business if you lean into it. This episode is all about the X-Factor: showing up as the face of your brand, doing the unexpected, and building the kind of genuine connection that turns followers into loyal customers. Whether this is your strategy or not, you'll walk away thinking differently about how to stand out. Key Takeaways   Being the face of your brand still works — it just has to be authentic, not polished Curated Canva content is losing ground to raw, real, and human content The X-Factor is about doing things other brands aren't willing to do Surprising and delighting your audience builds loyalty faster than any campaign You don't have to do all of this — you need a strategy that fits you What You'll Learn   Why Chontelle got recognised at the supermarket and what it tells you about brand connection The difference between showing up to sell and showing up to connect Why she removed the social media module from Send and Scale Practical X-Factor ideas you can start using straight away, regardless of budget What the brands winning on social media in 2026 actually have in common How to identify your own version of the X-Factor if being the face of your brand isn't your thing Connect with Chontelle on Instagram: @chontellefossey

Summary In part four of the Are You Set Up for Sales Success? series, Chontelle breaks down why most e-commerce brands are missing sales even when traffic is coming in. She covers the two most common reasons email marketing fails to convert, why skeleton flows are silently costing you revenue, and how building an owned audience changes everything. If you know email should be working harder in your business, this episode will show you exactly where the gaps are. Key Takeaways Most buyers need five to eight touch points before purchasing Skeleton flows are one of the most common and costly email mistakes List size and optimisation are the two things standing between you and consistent email revenue Returning website visitors convert at a higher rate than new ones Unsubscribes are not the enemy; they self-clean your list What You'll Learn Why capturing website visitors onto your email list is non-negotiable The two main reasons email marketing is not generating consistent revenue What skeleton flows are and why they are quietly costing you sales How to use urgency and objection handling inside your automations to drive more conversions Why nurturing the people who already know you beats chasing new traffic every time How email automations do the heavy lifting so you stop missing sales on repeat Need support from Chontelle? Here's her links.

Summary In Part 3 of the Are You Set Up for Sales Success? series, Chontelle Fossey digs into one of the most overlooked reasons e-commerce founders lose sales, which is purchase friction. This episode is a practical audit of everything standing between a potential buyer and a completed purchase, from confusing website navigation to unanswered objections to drop-offs at cart and checkout. If you are paying for traffic or working hard to get people to your website, this episode will help you make sure that traffic is actually converting. Key Takeaways Fewer clicks and fewer decisions means more sales Every buyer has assumptions and objections, and if you are not answering them, you are losing sales The data in your Shopify analytics tells you exactly where people are dropping off Buy now, pay later is no longer a nice-to-have, it is expected Fix what is broken before sending more traffic to your website What You Will Learn How to audit your website navigation for unnecessary friction How to identify and front-foot your customers' biggest assumptions and objections The industry benchmarks for add to cart, reach checkout, and complete purchase What to look for if people are adding to cart but not completing the purchase Why mobile checkout speed matters more than most founders realise How to use your Shopify analytics to diagnose exactly where you are leaking sales Connect with Chontelle on Instagram: @chontellefossey

Summary In part two of the Are You Set Up for Sales Success series, Chontelle Fossey breaks down why most product descriptions fall flat, and what to change if your website conversion rate isn't hitting 3%. She walks through the difference between listing features and speaking to the real reason people buy, covering product copy, trust signals, and imagery. If people are landing on your website but not converting, this episode gives you a clear, practical checklist to start fixing it today. Key Takeaways Features explain what a product is; benefits explain why it matters Every product either solves a problem or fulfills a desire, or both Trust signals reduce perceived risk and lift conversion rates without a website redesign More product imagery is almost always better than less Value has to be clear before the price, especially for premium products What You'll Learn How to rewrite product descriptions to speak to problems and desires, not just features Why knowing your customer intimately is the foundation of converting copy How to use trust signals, reviews, and guarantees to reduce risk for first-time buyers What types of product imagery actually help visitors feel confident enough to buy How to make value clear before the price so price stops being the objection Where to start: best sellers first, not every product at once Connect with Chontelle on Instagram @chontellefossey

In part one of the Are You Set Up for Sales Success? series, Chontelle Fossey cuts through the noise of the e-commerce space and shares what actually moves the needle. This episode covers three foundational stepping stones that most founders are missing, and why fixing even one of them can make a significant difference to the predictability of their sales. Key Takeaways Posting without a strategy is not a visibility plan E-commerce growth is a formula - traffic, conversion rate, and average order value You can't improve what you don't measure Returning website visitors convert at a higher rate than new ones Working smarter means doubling down on what works, not trying everything at once What You'll Learn What a repeatable visibility strategy actually looks like and how to choose one The three metrics that determine how much revenue your business makes How to use the Three Metrics That Matter calculator to set a traffic goal Why knowing your returning visitor rate is a game-changer for conversions How to identify what is and isn't driving traffic so you can stop wasting effort What it means to measure your way to consistent sales instead of guessing Connect with Chontelle on Instagram: @chontellefossey DM Chontelle the word CALCULATOR on Instagram to receive the free Three Metrics That Matter calculator.

In this episode, Chontelle Fossey challenges ecommerce founders to rethink how they're spending money in their business. Using a simple three-category framework, she breaks down the difference between expenses that make your business look better and investments that actually drive growth. If your business feels stuck despite consistent spending, this episode will help you figure out exactly where to focus next. Key takeaways Not everything you spend money on is an investment - some things are just expenses Every business investment should help people find you, help people buy from you, or help you grow faster Technology amplifies action - it doesn't create growth on its own More traffic into a funnel that isn't converting is just an expensive leak The biggest breakthrough often comes from redirecting what you're already spending, not adding something new What you'll learn The three investment categories every ecommerce founder needs to understand Why beautiful branding and a great product mean nothing without visibility How to identify which category your business is currently neglecting Why email marketing sits at the intersection of conversion and free return traffic The practical audit to run on every subscription and tool you're currently paying for How to ask a smarter question than "what should I spend money on next?" Connect with Chontelle Instagram: @chontellefossey Join Chontelle's Friday Founder Edit Email List: Click here.

If consistent sales feel hard right now, there's probably one piece missing, and it isn't your email platform or your website navigation. In this episode Chontelle explains why she thinks customer acquisition is the only real bottleneck in most product businesses, and why the brands growing month after month aren't doing more, they've just built a reliable way to introduce themselves to new people every day. She also shares the returning customer rate she once celebrated, and what happened a month later. In this episode: Why coaches obsess over client acquisition and ecommerce barely mentions it Why retention without acquisition eventually becomes exhaustion The two jobs a customer acquisition system has to do, and why it must be measurable The leaky bucket versus the reservoir, and why your email list is the only container that holds The one number to check tomorrow morning instead of your sales Next step: join Chontelle's email list. Her list gets all the cool stuff and always hears first. Connect with Chontelle on Instagram @chontellefossey

If you're spending money on ads trying to make sales today, but not investing in building an audience you can sell to tomorrow - this episode is the mindset shift you need. Chontelle breaks down why a low-cost list growth campaign might be the most powerful thing in your marketing toolkit, and why she wishes she'd started one from day one of her ecom business. Key takeaways: Why most ecom businesses are "renting" their audience - and what to do instead How to think about your email list as a traffic tap you control The snowball effect: why tiny lists that compound become your most valuable business asset Why giving up on email marketing too soon is the most common (and costly) mistake How $5/day in list growth ads can fast-track the results that organic growth takes years to build Follow Chontelle on Instagram for more tips and more content to help you grow your sales with systems.

Chontelle Fossey explains why there was no episode last week, and what she built instead. Using early access to a new AI model, she built four tools for her Seen. Clicked. Sold.™ students, designed to diagnose exactly where their ads and pages are losing sales. This episode breaks down the belief shift behind that work: predictable sales don't come from predictable traffic alone, they come from predictable traffic moving through a journey that's actually built to convert it. Key Takeaways More traffic into a broken journey means paying more to leak more There are three doors between an ad and a sale: seen, clicked, sold Most founders blame traffic when the real leak is further down the chain Guessing where sales are breaking down is expensive, diagnosing is cheap Testing new tools fast and properly is now part of the head of marketing role What You'll Learn Why Chontelle skipped an episode to build tools for her students instead The three doors customers pass through before becoming a sale How to tell whether your ad, your traffic, or your page is the actual problem A real example of a student who blamed traffic when the page was the issue Three concrete diagnostic steps to run on your own account this week Why predictable sales require an optimised journey, not just more eyes Connect with Chontelle Founding pricing on Seen. Clicked. Sold.™ closes tonight. If this episode sounded like exactly where your sales are stuck, you can join the program here. Or connect with Chontelle on Instagram @chontellefossey.

Summary Most ecommerce founders believe that if they just post consistently, sales will follow. In this episode, Chontelle breaks down why that belief is holding businesses back, and what's really required to turn visibility into revenue. She walks through the full customer journey, why organic reach alone can't carry a business anymore, and the ROAS mistake that's quietly costing founders money without them even realising it. Key Takeaways Getting seen is only one of three jobs, not the whole job The customer journey has six steps, not two Organic reach rewards entertaining content, not necessarily converting content Break even ROAS is different for every business, and most founders don't know theirs Ads aren't always the problem. The drop off point usually is What They'll Learn Why the "post and hope" approach stopped working The real customer journey between seeing a brand and buying from it How to calculate break even ROAS and why it matters more than the headline number The three benchmarks to check before blaming an ad campaign Why the founders who look like they're "crushing it" are usually paying for it How ads and email work together to stop revenue leaking out of the funnel Connect with Chontelle on Instagram @chontellefossey. She'll be sharing more on this topic in her stories early next week.