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Ad spend, ROAS, and Meta ads: a performance marketing masterclass with Boarderie's CEO How much should you spend on ads? How many should you run? What ROAS should you aim for? Rachel Solomon, CEO and Co-Founder of Boarderie, answers all of it in this performance marketing masterclass. Boarderie is the shippable charcuterie brand that has generated over $200 million in sales. It started with a Shark Tank investment and scaled by mastering the Meta ad. Rachel shares how she did it, using first-order profitability as her guiding principle. In this episode, she breaks down her formula for ads that convert and explains why the ugliest creative is sometimes the one that wins. LINKS Rachel on Linkedin Boarderie Dessert Boards Halloween Boards Fish Wife Dyson Toothbrush

Can protest be a form of marketing? Patagonia has been an industry outlier since its inception, pushing the bounds of what traditional "marketing" can look like. From their iconic "Don't Buy This Jacket" campaign to their $11 million giveback initiative launching this September, the outdoor brand was built on defying convention. On today's episode, we sit down with Aileen Ottenweller, Director of Brand and Impact at Patagonia, to explore what it looks like when brands stay true to their values and give their community a chance to contribute to something meaningful.  LINKS Aileen on LinkedIn Patagonia Patagonia Worn Wear Shithropecene Charlie Grinnel on My Best Campaign ACLU

Arc'teryx VP of Brand Marketing, Jurgen Watts, on goal setting, trusting the process, and building a career in the marketing big leagues. Jurgen shares how his early days at Lululemon during its heyday shaped his approach, and how a community initiative now entering its 19th year keeps one of outdoor's biggest brands rooted in its heritage—all while staying a dominant force in the industry. LINKS Jurgen on LinkedIn Lululemon Arc’teryx Arc’teryx Academy Arc'teryx Rebird Monday x Arc’terx Rebird Case Study Moment Factory Moment Factory x Arcteryx Rapha Skims x Will Ferrell

Vivobarefoot is the brand behind footwear's biggest phenomenon: the barefoot shoe. As General Manager, Nicholas Charlier has helped the brand break out of its niche—winning over outdoor enthusiasts and health-conscious consumers while breaking through with Gen Z trendsetters. In this episode, Nicholas unpacks how to balance brand purity with aspirational growth, and why a rock-solid brand foundation—knowing exactly why you do what you do—is the real key to long-term brand longevity. LINKS Nicholas on LinkedIn Vivobarefoot Vivohealth Shoespiracy Unbound - A Story of Women’s Foot Liberation Satisfy San San Gear Wax London

This outdoor brand introduced a new product category that turned a profit within the first 6 months. Later, they hosted a giveaway that grew their email list by 90,000. This is an interview with the man who made it happen. Chris King is the VP of Brand at Outdoor Research, a legacy technical brand known for their high-performance gear. In this episode, Chris dishes his expertise on the importance of market research, his three year brand awareness strategy, and how embracing mountain biking turned OR around. LINKSChris on Linkedin Chris on Instagram Jesse Itzler's Adventure Club Sarah Blakely OR Sunrunner Hat Chris King on the Backcountry Marketing Podcast OR Mountain Bike Team Crankworx Pivot Dometic Fox Racing Danny Segal on Huckberry's content strategy

This episode is a masterclass for marketers ready to fast-track brand growth. Amanda distills the sharpest lessons from the world's best marketers featured on this very podcast—covering how to build a shared vocabulary with your audience, when to push and pull your creative budget, why traditional marketing deserves a second look, and when to stop listening to the algorithm. Each lesson comes with a direct call to action, so you can put it to work immediately. LINKS Switchback Event Danny Segal on MBC Huckberry’s Youtube Channel Alicia Moore on MBC Adam Saraceno on MBC Peak Design Youtube Channel Sid Baptista on MBC Lee Glandorf on MBC The Sweat Lookbook Substack Katie Boston-Wilson on MBC Katie Boston-Wilson on MBC (again!) Brogan Graham on MBC November Project Ty Haney on MBC Outdoor Voices TRE - Brand Impact 1 TRE - Brand Impact 2 Austin Hodges on MBC Jen Gurecki on MBC Katie Wylder Substack Wispr Flow App Niclas Bornling on MBC Luke O’Shea on MBC Julie Igarashi on MBC

How do you keep a heritage brand feeling fresh without losing what made it iconic in the first place? On this episode of My Best Campaign, Kristin Vekteris, Chief Brand Officer of Earls, breaks down the difference between rebranding and revitalizing, and how a gradual refresh has kept Earls a go-to restaurant. Kristin also weighs in on agency vs. in-house career moves, and why Aritzia is thriving while Lululemon is falling short. This is a masterclass in brand leadership from someone who's built her career on knowing exactly when to evolve—and when to hold the line. LINKS Kristin on Linkedin Earls Stella Artois Stella Artois Train Commercial Cracker Barrel rebrand

What makes for a successful product launch? The kind that generates a lineup through New York City and sells out within 48 hours? Alicia Moore, ex-VP of Marketing at Halfdays, has answers. In this episode, the full-spectrum marketer shares lessons from her 360 experience—from tiny brands that became behemoths to the agency world. Alicia breaks down the secrets to solid activations and great partnerships, and *spoiler alert* it all comes back to the heartbeat of your brand.LINKS:McWrap Event La Colombe La Colombe x National Park Foundation Todd Carmichael Halfdays Million Dollar Cowboy Bar Halfdays x Million Dollar Cowboy Bar Brandi Cyrus Halfdays x Hoka Tecovas Still Here New York Still Here Sport Jean Bode x Levis Airbnb Bedtime Ad Airbnb Girls Trip Ad Unreasonable Hospitality

The modern media relations landscape is all about influencers, which means instead of putting millions of dollars into one major media buy, brands now put thousands of dollars into hundreds of small creator campaigns. What are the secrets to getting the most impact out of these creators and the most bang for your buck. Allegra Contatore is the head of PR and Communications, EMEA, at clean beauty brand Sunday Riley. She walks us through how to run an influencer program at scale. LINKS Allegra Contatore on Linkedin Allegra on IG Sunday Riley Good Genes by Sunday Riley Bach Buquen x Sunday Riley Campaign

Running and experiential marketing both exploded after 2020. So what does it look like when those two things come together at the world's most important marathons—London and Boston? Lee Glandorf, marketer and author of The Sweat Lookbook on Substack took us through the best marathon pop-ups of the season and helps us understand how brands can avoid fading into the hundred other activations competing for a premium customer. BONUS: She identifies what might be the biggest missed opportunity for brands in the athletic space right now. LINKS The Sweat Lookbook on Substack Lee Glandorf on Linkedin The Rec Room on the Sweat Lookbook The Rec Room on Running Supply The Rec Room on Running Wylder Pruzan Running R.A.D. UFO trainer Raide Bonzer Sunglasses Fazit Forta Cosmetics  Buckle Scrunchies Brooks Hyperion House Cynthia Erivo x Brooks Sebastian Sawe Erica Kemp Desiree Linden + Kara Goucher Nobody Asked Us with Des and Kara podcast Puma Project 3 Race Day Kit New Balance Run House Rabbit Boston Pop-up Zach Litoff Bandit Marathon Kit Mile Off Running Pop-up Salomon x L'art de L'automobile collab PYNRS Interlude event Pao Labs Bobbie - baby food Spence tennis Halfdays Seniq Hikerkind Christa Hull / Community Academy

Avery Hairston thinks it's time for brands to think like content creators. In this episode he talks about how CPG brands can take the playbook from internet personalities to fuel growth—we explore the impact of set-piece marketing campaigns, the role of the founder personality in marketing, and at what point brands should reach "escape velocity" to stand on their own beyond a founder. LINKS Avery Hairston on LinkedIn Ayoh Molly Baz Banza Chicpea Pasta Generation Startup Film Unreasonable Hospitality by Will Guidara Sundays Dog Food Jake Paul W brand Molly's mayo Phone Mayo-belline

When it seems like every single brand is popping up at major events, how can small up-and-comers stand out and make a mark with a tiny budget? In this episode, Sidney Baptista—founder of PYNRS Performance Streetwear—walks us through what he learned by activating his brand at Paris Fashion Week. He talks about innovative event formats and how to break out of industry patterns. He also talks about how to land great-fit brand partnerships, and settles the question of whether he is Jay-Z's latest fashion influence. LINKS PYNRS Performance Streetwear Pioneers Run Crew Boston JayZ in Brooks with Pharrell Sidney for GQ x Brooks New York Pioneer Club Gabby Thomas, Olympic Gold Medalist Best Flo Jo fashion moments TrailblazHers Run Co & Newton Police lawsuit resolution Desiree "Des" Linden, "Queen of Boston" Prolyfyk We Off the Couch Mike Peck, Brooks Creative Director David Hashim Photography Kane x PYNRS Diet Starts Monday Brainchild Jason Mayden's book The Speed of Grace Traction Nipsey Hussle

Huckberry has long been the benchmark for branded documentary content—iconic series like Dirt, Shop Class, and Huckberry Homes have racked up millions of views for the brand. Danny Segal is the creative director who kicked this content engine into gear. We talked about the key ingredients of brand content collaborations, how to hit the right balance of content and commerce, and he spilled his best trove of inspiration right now. LINKS https://www.dannysegal.wtf/ https://www.linkedin.com/in/danielgsegal/ https://enjoybrami.com/ Brad Leone series Coors series Dirt series Huckberry Homes Shop class series Aime Leon Dore A24 Nike ACG Train Black Crows

Heading to SXSW? This is the guide I wish I'd had on my first trip. After eight years attending South by Southwest, I've figured out exactly how marketers can get the most out of the week—from scheduling strategy and what sessions to prioritize, to what to wear, what to eat, and how to navigate Austin without any FOMO. In this video we cover: - Where to stay & how to get around - What to pack (including the shoe rule) - How to plan your sessions (and when to ditch your plan) - Why panels are overrated & what to attend instead - The #1 way to network at SXSW - Brand activations worth your time Whether it's your first time or your fifth, there's something here for you.Drop your questions in the comments — and let me know if you'll be there. The Monday team will be on the ground as always. #SXSW #SXSW2026 #MarketingStrategy #SXSWGuide #ContentMarketing #MarketingTips #Austin #SouthBySouthwest

Every year we make a series of predictions that sit at the crossover of marketing and active / outdoor / wellness brands. We call it our Crystal Baller. This is the 6th edition—the second to make it on My Best Campaign. From cortisol to vintage gymwear, it's a non-so-comprehensive list of what we'll all be talking about in 2026. LINKS Read the original Crystal Baller post Good Thinking Podcast The Business of Fashion Podcast Articles of Interest Podcast Running Supply Substack The Sweat Lookbook Substack As Seen On Substack Fitt Insider email The Future Party email The Running Event Switchback made-for-social minidramas Jacquemus Ffern Burberry Chanel Satisy Running: I think I saw you on my run today Diadora's Cinematic Social Shawna Olsten on My Best Campaign Coperni’s probiotic "bacteria-infused" clothing Huha Celliant Hikerkind Westbeach Marco Langon x Diadora the 12-hour walk Brick phone-blocker The Bandit Grand Prix Tracksmith Twilight series Rapha Prestige Redbull Rampage Mara Hoffman on Substack Tory Daily Melani Masarin’s Nightshade on Substack Wellsaid by Madewell Rare Beauty Secrets. Our past predictions from: 2025, 2024, 2023, 2022 and 2021