Advertise on podcast: The Venue Success Podcast

What actually drives wedding venue bookings? Learn how to make smarter wedding venue marketing decisions by tracking the right metrics, strengthening business relationships, improving lead generation, and understanding the role of social media and AI. Tirzah Caffee and Matt Radicelli discuss strategies for growing a wedding venue business and moving beyond marketing guesswork. Key takeaways: Track metrics to understand what is contributing to business growth.Use relationships to support repeat business and long-term growth.Consider how social media and AI fit into your marketing strategy. Follow The Venue Success Podcast for practical strategies to book more weddings, strengthen your team, and run a more profitable venue. Follow Tirzah: @tirzah_thevenuecoachPodcast Instagram: @venuesuccesspodcastWebsite: tirzahcaffee.com Guest: Matt RadicelliWebsite: https://mentorpods.com/lm/thevenuesuccesspodcastInstagram: @mentorpods #WeddingVenueMarketing #WeddingVenueOwner #WeddingVenueBookings

What does it take to become a wedding venue owner? Kaylen Froese shares her journey from wedding coordinator to venue owner, including buying Highland Oaks, making changes after the purchase, marketing the venue, and growing the business. Then continue: Going from working in the wedding industry to owning a wedding venue is a completely different challenge. In this episode of The Venue Success Podcast, Kaylen Froese of Highland Oaks Weddings and Events shares the story behind becoming a venue owner and what happened after she stepped into ownership. Tirzah and Kaylen talk about: • Moving from wedding coordination into venue ownership • The process of buying a wedding venue • What needed to change after the purchase • Marketing strategies that helped attract clients • Navigating family dynamics in a wedding venue business • Investing in venue improvements • What's next for Highland Oaks If you're thinking about buying a wedding venue, starting a wedding venue business, or you're already running one, this episode gives you a candid look at the realities behind venue ownership. 🎧 Follow The Venue Success Podcast for practical strategies to help you book more weddings, build a stronger team, and run a more profitable venue. 📲 Follow Tirzah: @tirzah_thevenuecoach 💻 Resources + coaching: tirzahcaffee.com If this episode gave you something you can use in your venue, follow the podcast so you don't miss the next one.

🏡 How do you scale a wedding venue business without doing everything yourself? Learn how to delegate, build a team you trust, and navigate the challenges of growing from one venue to multiple properties. In this episode of The Venue Success Podcast, Tirzah Caffee talks with Blake Harris about his journey from corporate America to wedding venue ownership and building a growing hospitality business. Blake shares lessons from developing The Haven Event Space near Kansas City, expanding into multiple ventures, and learning what it really takes to lead a team while managing the demands of venue ownership. 💡 YOU’LL LEARN: What Blake learned from building his first wedding venue—and the construction mistake he would avoid if starting over. Why delegation, trust, and accountability become essential as your venue business grows. How hiring decisions and team culture influence the way your business operates. Why wedding venue ownership can demand far more time and attention than people expect. What aspiring and current venue owners should consider before expanding into multiple properties. How understanding your “why” can help guide business decisions and create a more meaningful vision for growth. Whether you’re running your first venue or thinking about expanding, this conversation offers an honest look at the leadership, operational decisions, and personal challenges that come with building a wedding venue business. 🎧 FOLLOW / RESOURCES Follow The Venue Success Podcast for practical strategies to help you book more weddings, build a stronger team, and run a more profitable venue. Instagram: @tirzah_thevenuecoach @venuesuccesspodcastWebsite: tirzahcaffee.com 📍 CONNECT WITH BLAKE HARRIS Instagram: @blakeharris1218Websites:https://www.blakeharriskc.comhttps://www.thehavenpropertieskc.com ✨ If this episode gives you something you can use in your venue, follow The Venue Success Podcast so you don’t miss future conversations about wedding venue marketing, leadership, operations, and profitability. #WeddingVenueOwner #WeddingVenueBusiness #VenueManagement

✨ How can your wedding venue earn more referrals? Exceptional hospitality, thoughtful details, and a guest experience that makes couples feel cared for can help turn a great wedding day into a recommendation. In this episode of The Venue Success Podcast, Tirzah Caffee talks with Victoria Melvin-Propert, co-owner of The Historic Dallas Jail, about the realities of venue ownership and how hospitality shapes the client experience. 💡 YOU’LL LEARN: How anticipating couples’ needs can create a more memorable experience. Why preparation and calm problem-solving matter when unexpected challenges arise. How thoughtful personal touches can help couples feel valued. Why understanding your ideal couple and serving your community matters. How venue owners can learn from one another and build a stronger industry. 🎧 FOLLOW / RESOURCES Follow The Venue Success Podcast for practical strategies to help you book more weddings, build a stronger team, and run a more profitable venue. Instagram: @tirzah_thevenuecoach @venuesuccesspodcastWebsite: tirzahcaffee.com 📍 CONNECT WITH VICTORIA MELVIN-PROPERT Instagram: @thehistoricdallasjailhouseWebsite: https://www.thehistoricdallasjail.com Follow The Venue Success Podcast for more practical conversations about wedding venue marketing, operations, hospitality, and profitability. #WeddingVenueOwner #WeddingVenueMarketing #WeddingVenueReferrals

How do you book weddings before your wedding venue is finished being built? Learn how to market a wedding venue before opening, attract couples early, and start building your booking calendar before construction is complete. In this episode of The Venue Success Podcast, Tirzah Caffee talks with Ashley Upton, co-owner of Milk and Honey Farms in Middle Tennessee, about building a wedding venue from the ground up and booking more than 20 weddings before construction was finished. Ashley shares what worked, what she would do differently, and how her family turned an unfinished construction site into an opportunity to connect with couples and build demand before opening. WHAT YOU'LL LEARN • Why you should start marketing your wedding venue before construction is complete.• How hard-hat venue tours and design renderings help couples envision the finished space.• Why waiting until everything is perfect can cost you valuable wedding bookings.• How to find the right number of weddings for your venue, business goals, and quality of life.• How an exceptional wedding guest experience can generate referrals.• What to consider before introducing an all-inclusive wedding venue model and preferred vendor partnerships. Whether you're planning a new wedding venue business or recently opened your venue, this conversation offers practical lessons on wedding venue marketing, early bookings, customer experience, and building a sustainable business. FOLLOW THE VENUE SUCCESS PODCAST Follow The Venue Success Podcast for practical strategies to book more weddings, improve venue sales, strengthen your team, and run a more profitable wedding venue business. ABOUT THE VENUE SUCCESS PODCAST Hosted by wedding venue owner, coach, and industry veteran Tirzah Caffee, The Venue Success Podcast helps wedding venue owners improve marketing, sales, pricing, tours, operations, team leadership, and profitability. FOLLOW TIRZAH & EXPLORE RESOURCES Instagram: @tirzah_thevenuecoachInstagram: @venuesuccesspodcastWebsite: https://tirzahcaffee.com GUEST: ASHLEY UPTON | MILK AND HONEY FARMS Instagram: milkandhoneyfarms_Website: milkandhoneyfarms.events #WeddingVenue #WeddingVenueOwner #VenueBusiness

Are your wedding venue inquiries slowing down? Before you panic about bookings or revenue, learn how to evaluate your wedding venue business, identify the real problem, and create a plan to sell more dates. In this solo episode of The Venue Success Podcast, Tirzah Caffee tackles the “Midsummer Freakout”—the seasonal slowdown that can leave wedding venue owners questioning their sales, marketing, and financial performance. Tirzah shares six practical areas to review so you can stop relying on gut feelings and start making informed business decisions. WHAT YOU'LL LEARN How to track monthly bookings and revenue to understand your business cycles. How to identify the specific wedding dates you need to sell and create strategic booking incentives. Why regular competitor research and market analysis are essential for standing out. How to check your marketing channels and advertising when inquiries drop. How to identify whether your biggest challenge is lead generation, tour conversion, or closing bookings. How to improve your venue tour process by understanding different buyer types. Why resilience and a clear plan matter during the highs and lows of the wedding industry. Whether you're worried about a quiet summer, unfilled dates, or fewer bookings than expected, this episode will help you take a more strategic approach to wedding venue sales and profitability. FOLLOW THE VENUE SUCCESS PODCAST Follow The Venue Success Podcast for practical strategies to book more weddings, strengthen your team, improve venue operations, and run a more profitable wedding venue business. ABOUT THE VENUE SUCCESS PODCAST Hosted by wedding venue owner, coach, and industry veteran Tirzah Caffee, The Venue Success Podcast helps wedding venue owners improve marketing, sales, pricing, tours, team leadership, operations, and profitability. FOLLOW TIRZAH & EXPLORE RESOURCES Instagram: @tirzah_thevenuecoachInstagram: @venuesuccesspodcastWebsite: https://tirzahcaffee.com For information about diagnostic calls and coaching resources, visit Tirzah's website. #WeddingVenue #WeddingVenueOwner #WeddingVenueSales

Join us for an inspiring episode of the Venue Success Podcast as we dive into the journey of Tony and Jennifer, the passionate owners of The Promise of 2912. Discover how they transformed a cherished family property into a dream wedding destination, blending tradition with modern elegance. Key takeaways: Learn about the significance behind the name "The Promise of 2912" and its family legacy. Hear about the challenges and triumphs of starting a wedding venue from scratch. Understand the importance of creating a memorable guest experience and how it drives referrals. Get insights on effective marketing strategies for new venue owners. Timestamps:00:00 Introduction00:58 Meet Tony and Jen02:26 The Promise of 2912: A Family Legacy05:20 The Vision Behind the Venue09:45 Challenges in Building a Wedding Venue14:29 Marketing Strategies for Success20:32 Creating a Memorable Guest Experience25:45 The Importance of Thank You Gifts30:00 Final Thoughts What's your biggest challenge with starting a wedding venue? Drop it in the comments! Subscribe for more insights on building a successful venue business! #WeddingVenue #VenueSuccess #Entrepreneurship Jennifer and Tony are realizing the dream of building a brand new wedding and event venue in Central Indiana on Jennifer's childhood property. The 24 acres that the Promise of 2912 Wedding and Event Venue is located was first her Great Grandmother's farm and home, Then it was passed on to her mother who built a home on the property and raised Jennifer and her two siblings there. When Jennifer's mom passed in 2021, Jennifer and Tony knew they didn't want to part with the property, and one way to keep the legacy in tact was to give it a new purpose. With Tony's expertise in Sales and his passion of helping others reach their desired result combined with Jennifer's passion of hospitality and design, they knew the perfect place to create what Jennifer had in her heart was where she called home, and the property that was promised from generation to generation. @thepromiseof2912 thepromisevenue.com [email protected] www.tirzahcaffee.com @venuesuccesspodcast

Should your wedding venue offer all-inclusive wedding packages? Scott Davies shares insights on evolving your wedding venue business model, building vendor partnerships, and improving how your venue operates. In this episode of The Venue Success Podcast, Tirzah Caffee welcomes Scott Davies of Ridgefield Weddings back to discuss what has changed in his business and the lessons he's learned along the way. Running a wedding venue means continually evaluating your processes, partnerships, and offerings. Scott and Tirzah explore all-inclusive wedding models, the importance of vendor relationships, and the creative problem-solving that helps venue teams navigate difficult situations while protecting the couple's experience. In this episode, you'll learn: What to consider when evaluating an all-inclusive wedding venue model.How vendor partnerships can influence your wedding packages.Why your business strategy may need to evolve as your venue grows.How preparation and communication help venue teams navigate difficult wedding-day situations.Why creative problem-solving and strong teams matter to the overall client experience.Whether you're considering all-inclusive packages, rethinking your vendor relationships, or looking for ways to strengthen your wedding venue operations, this conversation offers perspectives to help you evaluate your next steps. CONNECT WITH SCOTT: Website: ridgefieldweddings.coInstagram: @ridgefieldweddings FOLLOW THE VENUE SUCCESS PODCAST: Follow for practical strategies to help you book more weddings, build a stronger team, and run a more profitable venue. Instagram: @tirzah_thevenuecoachPodcast Instagram: @venuesuccesspodcastWebsite: tirzahcaffee.com If this episode gave you something you can use in your venue, follow The Venue Success Podcast so you don't miss the next one.

How do you make your wedding venue stand out? Lora Taub shares how authenticity, storytelling, and craftsmanship can help create a distinctive venue, strengthen your wedding venue marketing, and build meaningful connections with couples. In this episode of The Venue Success Podcast, Lora Taub shares her journey from higher education to venue ownership and explains how authenticity, storytelling, and craftsmanship influence the way she approaches her venue. Tirzah and Lora explore how venue owners can communicate what makes their spaces special, build trust with prospective couples, and create stronger connections through venue tours and marketing. In this episode, you'll explore: How authenticity can help differentiate your wedding venue.Why storytelling matters when communicating your venue's identity.How craftsmanship and character contribute to the venue experience.Why trust and connection matter when working with prospective couples.How venue tours and marketing can help couples connect with your space.If you're a wedding venue owner trying to stand out in a competitive market, this conversation will help you think about what makes your venue distinctive and how to communicate that value to the couples you're trying to attract. 🎧 Follow The Venue Success Podcast for practical strategies to help you book more weddings, build a stronger team, and run a more profitable venue. 📲 Instagram: @tirzah_thevenuecoach & @venuesucesspodcast 💻 Resources + coaching: tirzahcaffee.com Lora: @hartlothappening, www.hartlothappening.com Follow the podcast so you don't miss the next episode.

What changes when a wedding planner becomes a venue owner? Brittany Schrader shares the reality of making that transition, building businesses across the wedding industry, developing vendor relationships, and learning what it takes to run a venue. Going from planning weddings to owning a venue means stepping into an entirely different side of the wedding business. In this episode, Brittany Schrader shares her journey from wedding planning and event sales to entrepreneurship and venue ownership. She talks with Tirzah about the lessons she's learned across different wedding businesses, vendor relationships, family dynamics, and her first years as a venue owner. Podscan You'll learn: • What changes when your role shifts from wedding planner to venue owner• Lessons Brittany learned through multiple wedding-industry businesses• Why vendor relationships become even more important from the venue side• How family and entrepreneurship intersect• What her first years of venue ownership taught her If you're a wedding planner thinking about owning a venue—or you're already running one—this episode offers a candid look at the business shift that happens when you become the venue owner. 🎧 Follow The Venue Success Podcast for practical strategies to help you book more weddings, build a stronger team, and run a more profitable venue. 📲 Follow Tirzah: @tirzah_thevenuecoach💻 Resources + coaching: tirzahcaffee.com

In this episode, Tirzah interviews wedding venue veteran, Dixie Bagley. Dixie shares her journey from accidental venue owner to successful wedding entrepreneur, including innovative micro wedding strategies, the decision to sell her venue, and insights on building a resilient business and life balance. Dixie Bagley is a multi-passionate serial entrepreneur based in Rome, Georgia with over a decade of experience in the wedding industry. Specializing in venue operations, she is the venue owner of The Farm — a European farm estate with lodging set in the northwestern Georgia mountains. In addition to owning and operating a venue, she also owns The Sweet Bar Bakery, Tillman Hangar, Dixie Events Planning, and founded The Southern Wedding Collective. She uses her 12 years of experience guiding other wedding professionals to become the boss in their businesses. Between managing her brands and consulting, you’ll find her enjoying family time with a good wine in hand. dixiebagley.com @dixiedoesweddings www.tirzahcaffee.com @venuesuccesspodcast

In this episode, discover the insights from Fausto Pifferrer, a seasoned venue and event expert, on optimizing venue-caterer relationships, navigating challenges, and creating memorable events. Perfect for venue owners, caterers, and event professionals seeking practical tips and inspiring stories to elevate their business partnerships. blueelephantcatering.com @blueelephantcatering www.tirzahcaffee.com @venuesuccesspodcast Co-founder of Blue Elephant Events and Catering, Maine Venue Partners, and Co-owner of Real Maine Weddings magazine, Fausto began his career in catering and event planning 40 years ago in Philadelphia. He has an eye for detail and production and is passionate about creating high-quality, memorable events for his wedding and corporate clients. Fausto is a member of the Leading Caterers of America, sits on the board of directors of the International Caterers Association and Seeds of Hope Community Center, and is a past President of the Biddeford-Saco Rotary Club. He recently published his first book: Temporary Friends: A Caterer’s Guide to the Perfect Day.

As we start a new season, Tirzah will return to interviewing venue owners across the nation! In this inspiring episode, venue owner Mary Luz Rodriguez Alvarez shares her unique journey from law to creating a sanctuary that blends nature, legacy, and love. Discover how her heart-driven approach transforms the venue experience into a spiritual and emotional journey, emphasizing the importance of purpose, healing, and authentic leadership. Interested in being on the show? Email [email protected] https://www.livingsculpturesanctuary.com/ @livingsculpturesanctuary tirzahcaffee.com @venuesuccesspodcast Mary Luz Rodriguez Alvarez, Esq. is the co-founder of Living Sculpture Sanctuary, one of South Florida’s most distinctive and spiritually immersive wedding destinations. Since opening in 2015, she has helped shape the Sanctuary into a beloved venue known for its emotional warmth, nature-forward design, and focus on wellness. Under her leadership, it has hosted more than a thousand weddings and milestone celebrations, each created with intention, empathy, and a genuine commitment to bringing couples’ visions to life in a meaningful, heart-centered way.Born in Veracruz, Mexico, Mary Luz has always felt a deep respect for the Earth. This passion led her to study environmental law and explore holistic wellness, two paths that eventually inspired the idea behind Living Sculpture Sanctuary. She studied law at La Escuela Libre de Derecho in Mexico City and later earned her Juris Doctor, with honors, from St. Thomas University School of Law. Today, she continues to work as an environmental attorney while directing the Sanctuary, a combination that grounds her leadership in purpose, integrity, and environmental stewardship.Her legal career includes work on complex cases involving toxic exposure, pollution, and environmental harm. These experiences shape her perspective as a venue owner. She believes that spaces of celebration should honor the planet and that the most meaningful venues lead with authenticity, connection, and service. This philosophy shows up in everything she does, from the way she guides couples during their tours to how the Sanctuary’s design reflects the five natural elements: Earth, Fire, Water, Air, and Spirit. The result is an experience that is both visually stunning and deeply symbolic.Mary Luz and her husband, attorney Robert J. McKee, built the Sanctuary themselves over the course of two years. What started as a personal dream and the setting for their own wedding eventually grew into a thriving event space where couples immediately feel grounded, welcomed, and emotionally supported. Today, the Sanctuary is known for its thoughtful wellness offerings, including sound baths, guided meditations, spa rituals, and private photoshoots. Each experience is designed to elevate the wedding journey and help couples create intentional, memorable, and transformational moments.Beyond weddings, she has expanded the Sanctuary into a holistic gathering space that hosts bonsai workshops, floral design classes, yoga sessions, meditation practices, and corporate retreats. Through all of these offerings, Mary Luz champions the idea of Living the Sanctuary Life, a philosophy that blends natural connection, mindful leadership, and the belief that working in harmony with nature enhances personal well-being and professional success.Mary Luz continues to balance her work as an environmental trial attorney with her role as director of the Sanctuary. Whether she is advocating for environmental justice in the courtroom or curating unforgettable wedding experiences, she remains deeply committed to helping others find meaning, healing, and genuine connection with each other, with nature, and with the milestones that shape their lives.

In this heartfelt episode, Tirzah shares her personal journey of selling her family-owned venue, the challenges faced during the transition from private to corporate ownership, and her plans for future seasons focused on venue owners and industry insights. tirzahcaffee.com @venuesuccesspodcast

In this episode, Tirzah shares her extensive experience in the wedding venue industry, introduces her 'Venue Tune Up' service, and offers valuable insights on how venue owners can optimize their operations, marketing, and profitability. She also discusses her journey, resources, and how she supports venue owners across the country. @venuesuccesspodcast tirzahcaffee.com