Advertise on podcast: Spark Launch: Neurodiversity Ignited

Mike and Chaya sit down with Marc Joubert, founder of Ruckus Media Group, who uses gaming and esports to create overlooked opportunities for learning and connection. Marc shares how working with autistic people changed the way he understood communication, patience, and his own responsibility to adapt. They explore why dismissing a child’s interests can close off more than entertainment, how games can make learning accessible, and why supporting neurodivergent people means questioning the systems around them. We Also Cover:Building opportunities for young people through esports in educationUnderstanding individual gaming preferences without generalizing the autistic experienceHow sound, flashing lights, and storylines affect a player's experienceExploring games that support creativity, logical thinking, and social skillsWorking with Autism South Africa to develop educational resourcesRecognizing the difference between accepting gaming and leaving kids unsupervisedWhy game-based learning can reach students who struggle with traditional teaching methodsLearning how platforms like Roblox work to better support online safetyMaking room for individual growth without forcing someone else's timelineQuotes:“The biggest lesson has been to remain  open to new ideas, to new ways of doing things.” — Marc Joubert“The toughest task I’ve had to really get accustomed to is actually slowing myself down.” — Marc Joubert“You can’t force the crops to grow. They have got to go through their cycle.”  — Marc JoubertAbout Marc Joubert:An innovative marketer and sports/gaming enthusiast with extensive through-the-line experience in Brand, Product & Financial Services Marketing across the Motor, Clothing, Furniture Retail and most recently, Sports Media Sectors. Marc has a history of delivering ROMI/ROI and sales growth through customer-focused solutions in diversifed and changing markets. Marc's aim is to highlight the issues facing young sportsmen/women and to develop the platforms to allow them to showcase their skills in their drive to become World Class. The recent COVID-19 pandemic fast-tracked Marc's mission to help build a more sustainable local esports ecosystem, leading to becoming an official NASEF Affiliate and the development of the, first-of-its-kind in SA, esports learning management system. Connect with Marc Joubert:Ruckus Media Group: https://www.ruckusmedia.co.zaEmail: [email protected] Join the Waitlist for SPARKADE: Games for Children and Families Designed for ADHD Minds, by ADHD Minds https://play.sparkade.app/ Your neurodivergent child deserves an educational experience that helps them thrive. Join the Sparkade community to give them a gamified learning journey that sparks confidence and curiosity, builds skills, and strengthens your connection — one playful session at a time. Available soon on iOS and Android. - Play on any tablet or phone. Stay Connected: Website: https://sparklaunchpodcast.com/All podcast listening methods: https://episodes.fm/1758785803Play Our Game - For ADHD Minds: https://play.sparkade.app/ADHD Learning Solutions: https://www.sparklaunch.aiChaya on Instagram: @the_sparklaunchMike on Instagram: @followshisghostMike's Neurodivergent & Mental Health Peer Coaching-- Nab a Free Consultation: https://followyourghostcoach.com/As always, thanks for lending us your ears and keep igniting that spark! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike and Chaya sit down with Amy Stratbucker, co-founder and CEO of Hello, My Friend, a neuroaffirming AI companion that supports autistic and neurodivergent kids. Amy shares how parenting her neurodivergent son changed the way she understood support, independence, belonging, and why children need tools that meet them where they are instead of where they're told they should be. We Also Cover:What neuro-affirming support looks like in everyday lifeWhy parenting from good intentions doesn't always translate into the right supportNeurodivergent kids masking at school and decompressing at homeWhy social skills support and social-emotional learning should build confidence, not complianceSupporting parents, therapists, teachers, and children as one ecosystemBuilding independence without creating dependence on technologyQuotes:“If more kids could be more confident in who they are, just as they are, wow. Do we benefit as a community? And as a society?” — Amy Stratbucker“We are building this to build independence, not dependence.” — Amy Stratbucker“Having him feel a sense of belonging and comfort in who he really was, which is what I’m hopeful to provide for other kids; a space where they can show up and be who they are and not have to mask.” — Amy StratbuckerAbout Amy Stratbucker:As Co-Founder and CEO of BridgeSpace, Amy leads the development of an emotionally intelligent AI companion platform designed to empower neurodivergent children in exploring conversations and emotions confidently beyond the therapy room. There’s no reason to accept struggle as the standard… when we can build tools that create a path forward. With nearly two decades of consulting experience, she brings expertise in succession planning, new business development, and organizational consulting to drive impactful solutions. Through her work at AJS Consulting, she has spent over 19 years developing and implementing innovative strategies that help organizations navigate change and thrive in VUCA environments. Guided by a dedication to collaboration and integrity, her focus remains on enabling organizations to build resilience, enhance performance, and foster transformative growth. Connect with Amy Stratbucker:Hello, My Friend: https://hellomyfriend.io/Email Amy:  [email protected] on LinkedIn: https://www.linkedin.com/in/astratbucker/ Join the Waitlist for SPARKADE: Games for Children and Families Designed for ADHD Minds, by ADHD Minds https://play.sparkade.app/ Your neurodivergent child deserves an educational experience that helps them thrive. Join the Sparkade community to give them a gamified learning journey that sparks confidence and curiosity, builds skills, and strengthens your connection — one playful session at a time. Available soon on iOS and Android. - Play on any tablet or phone. Stay Connected: Website: https://sparklaunchpodcast.com/All podcast listening methods: https://episodes.fm/1758785803Play Our Game - For ADHD Minds: https://play.sparkade.app/ADHD Learning Solutions: https://www.sparklaunch.aiChaya on Instagram: @the_sparklaunchMike on Instagram: @followshisghostMike's Neurodivergent & Mental Health Peer Coaching-- Nab a Free Consultation: https://followyourghostcoach.com/As always, thanks for lending us your ears and keep igniting that spark! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike and Chaya sit down with Donna Kargel, founder of Lotus Coaching and veteran educator, to talk neurodivergent parenting, the education system, and how early labels can shape a kid’s identity for life. Donna breaks down why standard milestones often backfire for divergent thinkers—and what actually helps kids build curiosity, confidence, and self-trust. We Also Cover:Why high expectations mean nothing without genuine belief in your child's capabilityWhy neurodivergent parenting has to start with connection at homeWhat to do when your kid is labeled “learning disabled” (and starts believing it)How labels can become identities children spend adulthood trying to undoWhy “good grades” can hide a kid who’s quietly burning outThe neurobiology of early attachment and how it shapes lifelong beliefsHow to support a neurodivergent child in school without turning them into a projectThe difference between praising intelligence and recognizing effort, persistence, and processWhy education loses the child when data, standards, and college pipelines take overHow parental modeling of emotional regulation shapes what kids believe is possibleThe role of belonging, autonomy, and safety in learningQuotes:“You can plant the seed, and you can water it ... But you’re not in charge of the growing.” — Donna Kargel"Where do you go when no one's watching? When you're daydreaming, when you checked out of the teacher talking, your mom talking... Tell me where you go because that's your creativity." — Donna KargelAbout Donna Kargel:Donna Kargel is a veteran educator, former principal, academic success coach, and founder of Lotus Coaching. She draws on her own neurodivergent experience—including being labeled learning disabled as a young child—to help families question the assumptions placed on children and young adults. Her work centers on connection, authenticity, resilience, and finding a person’s real access point for learning and work. Through coaching, career exploration, assessments, and free parent workshops, Donna helps young people recognize the strengths they already carry instead of forcing themselves into a path chosen by someone else. Connect with Donna Kargel:Website: https://coachlotus.comFacebook: https://www.facebook.com/profile.php?id=100095357930612Recommended Reading:Carol Dweck - Mindset: The New Psychology of Success: Research on growth mindset and how feedback shapes belief and achievementGabor Maté - Scattered: How Attention Deficit Disorder Originates and What You Can Do About It: On neurodevelopment, attachment, and how early experiences shape identity Join the Waitlist for SPARKADE: Games for Children and Families Designed for ADHD Minds, by ADHD Minds https://play.sparkade.app/ Your neurodivergent child deserves an educational experience that helps them thrive. Join the Sparkade community to give them a gamified learning journey that sparks confidence and curiosity, builds skills, and strengthens your connection — one playful session at a time. Available soon on iOS and Android. - Play on any tablet or phone. Stay Connected: Website: https://sparklaunchpodcast.com/All podcast listening methods: https://episodes.fm/1758785803Play Our Game - For ADHD Minds: https://play.sparkade.app/ADHD Learning Solutions: https://www.sparklaunch.aiChaya on Instagram: @the_sparklaunchMike on Instagram: @followshisghostMike's Neurodivergent & Mental Health Peer Coaching-- Nab a Free Consultation: https://followyourghostcoach.com/As always, thanks for lending us your ears and keep igniting that spark! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike and Chaya sit down with Devora Segall, therapist, parenting coach, and founder of Segall Coaching, who helps overwhelmed parents build calmer, more connected relationships at home. Devora opens up about her own experience of overwhelmed parenting, shares trauma-informed and DBT-based tools for pausing before reacting, and explains why emotional regulation is often the first step toward real change. We Also Cover:Why extreme reactions are often the clearest sign to pause before respondingHow a deep breath and a 30-second pause can interrupt automatic parenting patternsNoticing body sensations, thoughts, and emotions in real timeThe difference between go skills and slow skills in emotional regulationWhy neurodivergent parenting can come with more emotional intensity, not less capacityHow parents can reconnect with their “wise mind” in stressful momentsWhat the “inner child” really means and why it matters in parentingHow repeated rupture affects trust between parent and childWhy repair is possible, even after years of reactive parentingGetting to the root issue instead of only focusing on behaviorQuotes:"It's really a matter of degree and intensity because every human being has big feelings. People who are neurodivergent have them more often and more intensely.""The inner child is usually the part of you that's still hurting."About Devora Segall:Devora Segall, LCSW, is a parenting coach, therapist, author, and founder of Segall Coaching. She helps overwhelmed moms move from yelling and guilt toward calm, confidence, and connection through practical, DBT-based parenting support. Devora is the author of Sensitive Hearts Strong Minds and The Peaceful Parenting Solution, and her work focuses on emotional regulation, breaking old patterns, and building stronger parent-child relationships. Connect with Devora Segall:Segall Coaching: https://segallcoaching.com/LinkedIn: https://www.linkedin.com/in/devora-segall-8288a6299/ Join the Waitlist for SPARKADE: Games for Children and Families Designed for ADHD Minds, by ADHD Minds https://play.sparkade.app/ Your neurodivergent child deserves an educational experience that helps them thrive. Join the Sparkade community to give them a gamified learning journey that sparks confidence and curiosity, builds skills, and strengthens your connection — one playful session at a time. Available soon on iOS and Android. - Play on any tablet or phone. Stay Connected: Website: https://sparklaunchpodcast.com/All podcast listening methods: https://episodes.fm/1758785803Play Our Game - For ADHD Minds: https://play.sparkade.app/ADHD Learning Solutions: https://www.sparklaunch.aiChaya on Instagram: @the_sparklaunchMike on Instagram: @followshisghostMike's Neurodivergent & Mental Health Peer Coaching-- Nab a Free Consultation: https://followyourghostcoach.com/As always, thanks for lending us your ears and keep igniting that spark! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike and Chaya sit down with Cassie Olguin, a Partnerships Specialist at Outschool and homeschool mom of 11+ years. Cassie shares how her family moved from a traditional-school mindset to homeschooling, and then navigated a new layer of needs as one of her twins was diagnosed with OCD, autism, and ADHD. Together, they explore what it looks like to protect a child’s spirit, redefine “success” beyond test scores, and build a learning life that flexes with mental health, sensory needs, and curiosity. We Also Cover: Why testing high doesn't always translate to actually understanding the material The hidden cost of comparison culture and chasing standardized grades The real-world benefits of homeschooling neurodivergent kids When it's time for academics to step back for mental and physical health How interest-based learning benefits all students Using creative platforms like Minecraft and art to teach math What to consider with online learning vs public school for neurodivergent kids Practical ways working parents can integrate alternative schooling Leveraging dual enrollment pathways for high schoolers Giving yourself permission to pivot and ditch a curriculum that isn't working Quotes: “We don’t need a billion mathematicians… we need creatives.” — Cassie Olguin “Just because you started something doesn’t mean you have to finish it.” — Cassie Olguin “None of my kids could read at what would be considered grade level until the sixth grade… and now they are all way above grade level.” — Cassie Olguin “Some of what we view as accommodations for neurodivergent learners are just the right way to teach anybody anything.” — Mike Cornell About Cassie Olguin: Cassie Olguin is a Partnerships Specialist at Outschool and has homeschooled her three daughters for 11+ years (one in high school and twin middle schoolers, one of whom is neurodiverse). A former paralegal with a Political Science degree, she transitioned from the legal field into home education—using a California homeschool charter while exploring a wide range of curricula and approaches. At Outschool, she focuses on community engagement and content development, working closely with educators and families to build supportive, student-centered learning environments. Cassie advocates for flexible, personalized options across public, private, homeschool, and hybrid models, and believes every child deserves an education that fits their unique needs. Connect with Cassie Olguin: Outschool: https://outschool.com/ Cassie on LinkedIn: https://www.linkedin.com/in/cassieolguin/ Instagram: https://www.instagram.com/cassies.hs.corner/ Outschool Resources for Parents: https://outschool.com/parents Join the Waitlist for SPARKADE: Games for Children and Families Designed for ADHD Minds, by ADHD Minds https://play.sparkade.app/ Your neurodivergent child deserves an educational experience that helps them thrive. Join the Sparkade community to give them a gamified learning journey that sparks confidence and curiosity, builds skills, and strengthens your connection — one playful session at a time. Available soon on iOS and Android. - Play on any tablet or phone. Stay Connected: Website: https://sparklaunchpodcast.com/All podcast listening methods: https://episodes.fm/1758785803Play Our Game - For ADHD Minds: https://play.sparkade.app/ADHD Learning Solutions: https://www.sparklaunch.aiChaya on Instagram: @the_sparklaunchMike on Instagram: @followshisghostMike's Neurodivergent & Mental Health Peer Coaching-- Nab a Free Consultation: https://followyourghostcoach.com/As always, thanks for lending us your ears and keep igniting that spark! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike and Chaya sit down with Kristin Walker, founder and CEO of Mental Health News Radio Network, who returns to the show to share the profound impact of receiving an autism and ADHD diagnosis in her 50s. Kristin opens up about the strange and beautiful work of unmasking after a later-in-life autism and ADHD diagnosis, shedding old survival patterns, and rejecting the deficit mindset often placed on neurodivergent minds. We Also Cover: The grief, relief, and disorientation of late-diagnosed autism and ADHD Building the Mental Health News Radio Network across 12 years while fully masked and unaware Why neurodivergent masking can hide your strengths, not just your struggles How relationships can help us find our way back to ourselves Slow processing and the exhaustion of performed competence Learning boundaries without abandoning connection How threat-mapping shapes neurodivergent relationships Letting go of scripts, shortcuts, and conversational over-prep The difference between living from self-protection and living from self-trust How deficit-based views of neurodivergence are a trap Quotes: "I got diagnosed with autism and ADHD right after I turned 54… that has been a really trippy ass journey." — Kristin Walker "I’m done editing myself. I’m done. The best parts of me are the unedited parts." — Kristin Walker "That’s not Mike that’s talking. That’s scripts that are talking, and I don’t really script so much anymore." — Mike "Every time I peel back something else and bring something out into the open... every time I say no, another chamber opens that I get to explore." — Kristen Walker About Kristin Walker: Kristin Walker is the founder and CEO of Mental Health News Radio Network, a platform for conversations about mental health, trauma, neurodivergence, behavioral health, and lived experience. She is also connected to everythingEHR, where her work bridges behavioral health, technology, and systems-level support. As an Electronic Health Records Expert for Behavioral Health Organizations, she regularly speaks at healthcare conferences and consults with hospital systems across the country. Kristin's unique approach emphasizes collaborative leadership and creating inclusive spaces for different perspectives on mental health, making her a respected voice in both the technology and mental health communities. Connect with Kristin Walker: Mental Health News Radio Network: https://www.mentalhealthnewsradio.com/ Mental Health News Radio Podcast: https://www.mentalhealthnewsradionetwork.com/our-shows/mental-health-news-radio/ Lawn Chairs in Space Podcast: https://www.mentalhealthnewsradionetwork.com/our-shows/lawn-chairs-in-space/ Kristin Walker on LinkedIn: linkedin.com/in/kristinswalker Mental Health News Radio Network on Instagram: @mhnrnetwork Mental Health News Radio Network on Facebook: facebook.com/MentalHealthNewsRadioNetwork Join the Waitlist for SPARKADE: Games for Children and Families Designed for ADHD Minds, by ADHD Minds https://play.sparkade.app/ Your neurodivergent child deserves an educational experience that helps them thrive. Join the Sparkade community to give them a gamified learning journey that sparks confidence and curiosity, builds skills, and strengthens your connection — one playful session at a time. Available soon on iOS and Android. - Play on any tablet or phone. Stay Connected: Website: https://sparklaunchpodcast.com/All podcast listening methods: https://episodes.fm/1758785803Play Our Game - For ADHD Minds: https://play.sparkade.app/ADHD Learning Solutions: https://www.sparklaunch.aiChaya on Instagram: @the_sparklaunchMike on Instagram: @followshisghostMike's Neurodivergent & Mental Health Peer Coaching-- Nab a Free Consultation: https://followyourghostcoach.com/As always, thanks for lending us your ears and keep igniting that spark! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike and Chaya sit down with Ryan Mayer, a certified ADHD coach who helps neurodivergent adults stop trying to “discipline” their brains and start building systems that actually work. Ryan shares how drowning in corporate burnout, overwhelm, and the constant pressure to “try harder” pushed him toward a strengths-based approach to adult ADHD. Most importantly, he explains why self-care is a non-negotiable part of taking your life back. We Also Cover: The relief and regret that comes with an adult ADHD diagnosis Student services and ADHD college accommodations Why trying to "spreadsheet your way out of ADHD" always leads to burnout The realities of living with an invisible disability How to stop fixing your weaknesses and start leveraging your signature strengths Bypassing task paralysis through external accountability Why self-care isn't a luxury, but a strategic necessity for ADHD management Using "tiny experiments" instead of rigid routines to build momentum Using the "power of the pause" to slow down physical and mental hyperactivity How taking off the neurotypical filter changed Ryan’s life and business The growing need for neuro-inclusion in modern workplaces Quotes: "You can't just keep trying to swim across a raging river of consequences... you have to build a bridge." — Ryan Mayer "Self-care isn't just something nice to do. If you have ADHD, it's a strategic necessity." — Ryan Mayer "We spend way too much time focusing on our deficits instead of leveraging our signature strengths." — Ryan Mayer _"People have no idea how much harder it is for us to do anything... underneath they're paddling like crazy to try to keep up."_— Ryan Mayer About Ryan Mayer: Ryan Mayer is a certified ADHD coach who helps neurodivergent adults (especially late-diagnosed folks) manage overwhelm, procrastination, and the day-to-day chaos that comes from living in a world built for neurotypical systems. After spending over a decade in corporate roles, he hit the familiar wall: pushing harder didn’t create consistency—it created burnout. That shift led him into coaching and into building practical, strengths-based tools for working with an ADHD brain instead of constantly correcting it. Today, Ryan coaches clients globally and also supports companies through neuro-inclusion work—helping workplaces understand what ADHD really looks like on the inside (and what actually helps). You’ll also find him sharing tactical ADHD strategies across TikTok and YouTube through Ryan Mayer Coaching. Connect with Ryan Mayer: Website & Free Masterclass: https://ryanmayercoaching.com/ YouTube: https://www.youtube.com/@RyanMayerCoaching TikTok: https://www.tiktok.com/@adhd_coach_ryan Instagram: https://www.instagram.com/adhd_coach_ryan/ LinkedIn: https://www.linkedin.com/in/ryanmayerpeopleconnector/ Patreon Community: https://www.patreon.com/ADHDcoachRyan Free Resource - Conquer Your ADHD in the Workplace Guide: https://guides.ryanmayercoaching.com/?which\_resource\_are\_you\_most\_interested\_in=ADHD+at+Work Join the Waitlist for SPARKADE: Games for Children and Families Designed for ADHD Minds, by ADHD Minds https://play.sparkade.app/ Your neurodivergent child deserves an educational experience that helps them thrive. Join the Sparkade community to give them a gamified learning journey that sparks confidence and curiosity, builds skills, and strengthens your connection — one playful session at a time. Available soon on iOS and Android. - Play on any tablet or phone. Stay Connected: Website: https://sparklaunchpodcast.com/All podcast listening methods: https://episodes.fm/1758785803Play Our Game - For ADHD Minds: https://play.sparkade.app/ADHD Learning Solutions: https://www.sparklaunch.aiChaya on Instagram: @the_sparklaunchMike on Instagram: @followshisghostMike's Neurodivergent & Mental Health Peer Coaching-- Nab a Free Consultation: https://followyourghostcoach.com/As always, thanks for lending us your ears and keep igniting that spark! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike and Chaya sit down with Neal Glendenning, founder of The Neuro Inclusion Project and NdCare Group, who is building neurodivergent care systems rooted in lived experience, compassion, and real-world support. Neal opens up about ADHD burnout, hospitalization, and the moment he realized that awareness alone was never going to be enough. He explains what it means to redesign healthcare, workplaces, and power structures so neurodivergent people are not just accommodated, but truly understood and empowered. We Also Cover: Neal’s personal experience with ADHD burnout and hospitalization Why current therapies often fall short for ADHD and AuDHD people Building an end-to-end ADHD care pathway from pre-diagnosis to lifelong support The difference between awareness and real neuroinclusion Why compromised systems often fail the people they were meant to serve How work environments strip meaning, creativity, and humanity from people Flexible work, productivity, and honoring neurodivergent energy patterns Why hierarchy blocks collective wisdom and system change The role of neurodivergent people in rebuilding broken systems Neal’s vision for public-first ADHD support through the NHS and beyond Quotes: "Any system is limited by the person that is actually in control of it." — Neal Glendenning "You shouldn't have to settle for some system that's compromised." — Neal Glendenning "We’ve taken industrialization too far because now we’re trying to industrialize human beings." — Neal Glendenning "The one benefit of the collapse is rebirth." — Neal Glendenning About Neal Glendenning: Neal Glendenning is the founder of The Neuro Inclusion Project, an ADHD advocate, innovator, and systems thinker working to create a world where neurodivergent people are not just accommodated, but fully understood, supported, and empowered. After navigating his own journey with ADHD, Neal saw how often the systems meant to support neurodivergent people fail to recognize the full picture: the strengths, the struggles, the creativity, the chaos, and the emotional toll of being misunderstood. Through therapy, psychoeducation, corporate training, and community outreach, Neal bridges the gap between neurodiversity awareness and meaningful action. His work challenges outdated narratives, breaks stigma, and helps individuals, teams, and organizations build ADHD-affirming systems rooted in compassion, evidence, lived experience, clarity, confidence, and authenticity. Connect with Neal Glendenning: The Neuro Inclusion Project: https://www.theneuroinclusionproject.co.uk/ Meet Neal and the Team: https://www.theneuroinclusionproject.co.uk/about-us/our-team/ Enquire About Speaking: https://www.theneuroinclusionproject.co.uk/neuro-inclusion-project/enquire-about-speaking/ Neal on LinkedIn: https://www.linkedin.com/in/neal-glendenning-142406a4/ Recommended Reading: The Future Belongs to Systems That Can Tolerate Human Variability: https://www.theneuroinclusionproject.co.uk/wp-content/uploads/go-x/u/c939df17-d7f4-4a31-bcc8-aba68a41bb89/The-Future-Belongs-to-Systems-That-Can-Tolerate-Human-Variability.pdf Shame Is a System Maintenance Tool: https://www.theneuroinclusionproject.co.uk/wp-content/uploads/go-x/u/dceb5e25-377d-4d69-9e4b-98e0e4eb8120/Shame-Is-a-System-Maintenance-Tool.pdf ADHD: Beyond Inattention and Hyperactivity: https://www.linkedin.com/posts/neal-glendenning-142406a4_adhd-mentalhealthawareness-neurodiversity-activity-7333550656080818177-VEOy/ Stop Fixing Neurodivergent People. Fix the System.: https://www.linkedin.com/posts/neal-glendenning-142406a4_neurodiversity-inclusion-leadership-activity-7331782322406490112-9Z4P/ The Hidden Toll of Late Autism Diagnosis: https://www.linkedin.com/posts/neal-glendenning-142406a4_latediagnosis-autisminadults-neurodiversity-activity-7351506009971982338-rxfo/ Join the Waitlist for SPARKADE: Games for Children and Families Designed for ADHD Minds, by ADHD Minds https://play.sparkade.app/ Your neurodivergent child deserves an educational experience that helps them thrive. Join the Sparkade community to give them a gamified learning journey that sparks confidence and curiosity, builds skills, and strengthens your connection — one playful session at a time. Available soon on iOS and Android. - Play on any tablet or phone. Stay Connected: Website: https://sparklaunchpodcast.com/All podcast listening methods: https://episodes.fm/1758785803Play Our Game - For ADHD Minds: https://play.sparkade.app/ADHD Learning Solutions: https://www.sparklaunch.aiChaya on Instagram: @the_sparklaunchMike on Instagram: @followshisghostMike's Neurodivergent & Mental Health Peer Coaching-- Nab a Free Consultation: https://followyourghostcoach.com/As always, thanks for lending us your ears and keep igniting that spark! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike and Chaya sit down with Katy Johnson, a registered nurse and founder of Reciprocity KC, who brings vital wellness support directly to burned-out healthcare professionals. Katy opens up about her late-in-life ADHD and social-phobia diagnosis, unpacks the reality of compassion fatigue, and explains why prioritizing somatic release and self-compassion is the true first step toward healing. We Also Cover: Misidentifying adult ADHD symptoms as simple perfectionism and procrastination. The grief and relief of a late-in-life diagnosis Why mindfulness can be challenging for neurodivergent brains and how movement helps The process of forgiving yourself for decades of negative internal dialogue. Recognizing healthcare worker burnout and the grief and sadness that builds up without a release Why hospitals aren't the place for healthcare workers to heal and the need for external wellness spaces Why the female-dominated healthcare industry normalizes toxic levels of compassion fatigue The unique challenges of launching a nonprofit organization while navigating ADHD Making wellness spaces more inclusive, accessible, and less performative Quotes: "For years. I was going to my doctor, my therapist, saying, 'I used to be so productive... What is wrong with me? Why?'" — Katy Johnson "I do think that the communities could do more for the healthcare providers. I know the hospitals can't do it. Their job is to save the patients, not to save their staff." — Katy Johnson "If you don't feel good in the room, are you in the right room? Because for me, it wasn't the right room, and it's not about them being bad people. It's about me and where I was comfortable." — Katy Johnson About Katy Johnson: Katy Johnson, RN, MHL, is a former pediatric transplant nurse and the founder of Reciprocity KC, a nonprofit dedicated to helping healthcare professionals heal from the inside out. After spending more than a decade working in pediatric hematology, oncology, and transplant, she witnessed firsthand the devastating toll of compassion fatigue and chronic stress on those who give so much of themselves. At 38, Katy was late-diagnosed with ADHD and social phobia—and likely falls within the AuDHD spectrum—a discovery that profoundly shifted her approach to nervous system regulation, sensory needs, and authenticity. Guided by the belief that you can’t pour from an empty cup and that caregivers deserve care too, she launched Reciprocity KC to offer donation-based yoga, breathwork, and mindfulness events for medical professionals in the Kansas City community. Today, Katy balances her nonprofit mission with a career in oncology biopharma, raising two kids, and continuing her own journey of growth through movement and self-discovery. Connect with Katy Johnson: Website: https://www.reciprocitykc.org/ Instagram: https://www.instagram.com/reciprocity.kc Facebook: https://www.facebook.com/people/Reciprocity-Collective/61577774972418 LinkedIn: https://www.linkedin.com/company/reciprocity-collectivekc/ Join the Waitlist for SPARKADE: Games for Children and Families Designed for ADHD Minds, by ADHD Minds https://play.sparkade.app/ Your neurodivergent child deserves an educational experience that helps them thrive. Join the Sparkade community to give them a gamified learning journey that sparks confidence and curiosity, builds skills, and strengthens your connection — one playful session at a time. Available soon on iOS and Android. - Play on any tablet or phone. Stay Connected: Website: https://sparklaunchpodcast.com/All podcast listening methods: https://episodes.fm/1758785803Play Our Game - For ADHD Minds: https://play.sparkade.app/ADHD Learning Solutions: https://www.sparklaunch.aiChaya on Instagram: @the_sparklaunchMike on Instagram: @followshisghostMike's Neurodivergent & Mental Health Peer Coaching-- Nab a Free Consultation: https://followyourghostcoach.com/As always, thanks for lending us your ears and keep igniting that spark! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike and Chaya sit down with Briana McCallum, founder of Divine Empowerment Coaching, who helps neurodivergent people and caregivers build regulation, self-trust, and resilience. Briana opens up about her path from an medication-resistant kid to becoming a Reiki master, how alternative healing finally brought her peace, and drawing insight from her own lived experience as a neurodivergent woman and parent. She breaks down the gut-mind connection, the hidden physical toll of masking, and exactly how to regulate a dysregulated nervous system so you can stop fighting your own wiring. We Also Cover: Briana’s path from misunderstood child to healer, coach, and advocate How she explains energy work through chakras and the central nervous system Why grief, stress, and dysregulation can show up as pain in the body The gut-brain connection and how food affects mood, focus, and inflammation Glutamate sensitivity, sugar crashes, and tracking food patterns for self-awareness How masking in neurodivergence disrupts emotional and energetic alignment Breathwork, grounding, and nervous system regulation in overstimulating environments Medication resistance, intolerance, and holistic starting points for support Adaptogens, medicinal mushrooms, and nutrition for cognitive and emotional steadiness The tension and complement between neurodivergent and neurotypical ways of moving through the world Quotes: "As a life coach, it is an intentional process. Like, hey, I'm gonna come mess you up in the most beautiful ways." — Briana McCallum _"When we mask and we are pretending to be somebody we are not, there's so much turmoil inside of us. But we can always realign."_— Chaya "The only thing we really have control over is ourselves." — Briana McCallum About Briana McCallum: Briana McCallum is an ACCP International Board Certified Life Coach from Jay Shetty's Certification School and a Neurodiversity Empowerment Coach specializing in helping neurodivergent individuals and their caregivers achieve their goals and set themselves up for success.   Using her trinity coaching model — combining mind, body, and spiritual health — she approaches every goal, dream, and aspiration with a full-circle wellness perspective.   With 4 years of Life Skills Leadership at Cooperiis Healing Farm, 20+ years of studies in psychology, sociology, and human development, and over 30 years of lived experience, Briana brings a deeply personal and professional foundation to her work.   She is also a Reiki Master, holistic health consultant, medium, and the founder of LMH Custom Teas & Herbs LLC — a trinity wellness company blending botanical medicine, energy healing, and personalized coaching support.   As a neurodivergent woman who could not tolerate medications, Briana was forced to navigate her own path to wellness — moving through cycles of depression, anxiety, and chronic pain using holistic and integrative approaches. That lived necessity became the foundation of the coaching practice she offers today through Divine EMP Coaching. Connect with Briana McCallum: LMHTEA: https://lmhtea.org/ Divine Empowerment Coaching: https://divineempowerment.org/ YouTube and social links: available through https://lmhtea.org/ TikTok: https://www.tiktok.com/@mccallumbriana Facebook (LMH): https://www.facebook.com/lmhtea Instagram: https://www.instagram.com/mccallumbriana/ LinkedIn (LMH): https://www.linkedin.com/company/lmh-custom-tea-herbs/ Join the Waitlist for SPARKADE: Games for Children and Families Designed for ADHD Minds, by ADHD Minds https://play.sparkade.app/ Your neurodivergent child deserves an educational experience that helps them thrive. Join the Sparkade community to give them a gamified learning journey that sparks confidence and curiosity, builds skills, and strengthens your connection — one playful session at a time. Available soon on iOS and Android. - Play on any tablet or phone. Stay Connected: Website: https://sparklaunchpodcast.com/All podcast listening methods: https://episodes.fm/1758785803Play Our Game - For ADHD Minds: https://play.sparkade.app/ADHD Learning Solutions: https://www.sparklaunch.aiChaya on Instagram: @the_sparklaunchMike on Instagram: @followshisghostMike's Neurodivergent & Mental Health Peer Coaching-- Nab a Free Consultation: https://followyourghostcoach.com/As always, thanks for lending us your ears and keep igniting that spark! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike and Chaya sit down with Dr. Uli K. Chettipally, an emergency medicine physician and autism-tech innovator, who is reimagining what support can look like for non-speaking autistic people. Uli shares how his daughter Siri’s autism diagnosis changed the course of his life and work, leading him from frustration with existing therapies to building new tools rooted in dignity, movement, communication, and belief. We Also Cover: What autism looked like in Siri’s early childhood, before reliable communication Why Dr. Chettipally questioned the results his family saw from ABA therapy How exercise helped Siri with anxiety, regulation, and daily life The link between motor planning, speech, and non-speaking autism How letter board communication changed Siri’s education and self-advocacy Why families are told to doubt communication tools that are working What “high needs” can really mean when someone has no reliable way to communicate How robotics, VR, and gaming could support autism therapy Siri’s college success and her plans for neuroscience What Sirica.ai hopes to make easier for non-speaking autistic people and their families About Dr. Uli K. Chettipally: Dr. Uli K. Chettipally is an award-winning physician, researcher, and entrepreneur with over 20 years of experience in emergency medicine, clinical decision support, and digital therapeutics. He is the founder of Sirica Therapeutics, a start-up that is developing a novel device system for autism, using robotics, virtual reality, and video gaming. His mission is to make therapy fun and effective for children with autism and their families. He is also the founder and President of InnovatorMD, the world's largest physician innovation platform that aims to inform, inspire, and ignite solutions that revolutionize patient care. He organizes events, classes, and meetups for physician innovators and startups, and runs a Health Tech pre-seed accelerator in partnership with Founder Institute. He is passionate about leveraging technology to improve healthcare outcomes, quality, and affordability Connect with Dr. Uli K. Chettipally: LinkedIn: https://www.linkedin.com/in/ulichettipally Siri’s LinkedIn: https://www.linkedin.com/in/amysirichettipally Siri's Instagram: https://www.instagram.com/siri_speaks_2026 Sirica Therapeutics: https://www.siricatx.com Join the Waitlist for SPARKADE: Games for Children and Families Designed for ADHD Minds, by ADHD Minds https://play.sparkade.app/ Your neurodivergent child deserves an educational experience that helps them thrive. Join the Sparkade community to give them a gamified learning journey that sparks confidence and curiosity, builds skills, and strengthens your connection — one playful session at a time. Available soon on iOS and Android. - Play on any tablet or phone. Stay Connected: Website: https://sparklaunchpodcast.com/All podcast listening methods: https://episodes.fm/1758785803Play Our Game - For ADHD Minds: https://play.sparkade.app/ADHD Learning Solutions: https://www.sparklaunch.aiChaya on Instagram: @the_sparklaunchMike on Instagram: @followshisghostMike's Neurodivergent & Mental Health Peer Coaching-- Nab a Free Consultation: https://followyourghostcoach.com/As always, thanks for lending us your ears and keep igniting that spark! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike and Chaya sit down with Enrique Cachafeiro, an education innovator and serious game designer challenging the industrial-era classroom model. Enrique explains why traditional education systems are fundamentally misaligned with neurodivergent minds, why school accommodations often fall short, and how gamification and immersive learning can help build a system centered on curiosity instead of conformity. We Also Cover: Why the traditional education system prioritizes conformity over curiosity How standard accommodations leaves neurodivergent students stuck inside a structure that still doesn’t fit How grades create false confidence or fixed student identities Why neurodivergent learners often thrive through autonomy, curiosity, and deep interest-based exploration How gamification reframes failure as feedback, practice, and iteration The difference between adding technology to a classroom and actually redesigning education Why parents and teachers are often trapped in the same unsupported system as students Quotes: "If you have a shoe that doesn't fit you, accommodations are like giving you a shoehorn so you can best put your foot in a shoe that doesn't fit you." — Enrique Cachafeiro "School is actively detrimental. And for our special kiddos, it's even worse because the system is really good at putting labels on people." — Enrique Cachafeiro "There isn't failure. There's struggles, and struggles are part of any path." — Enrique Cachafeiro "Stop equating the school system with education. There are other ways, and we just have to get brave enough to try them." — Enrique Cachafeiro About Enrique Cachafeiro: Dr. Enrique Cachafeiro has spent the last decade finding ways to evolve the state of the classroom to take advantage of new instructional technologies and strategies. He specializes in the introduction of technology into the classroom, the use of innovative strategies such as blended learning and gamified learning, and in helping teachers and administration adopt these into their districts and classrooms. Dr. Cachafeiro continues to push the envelope by exploring emerging technologies, such as immersive worlds, virtual reality, and AI, as well as video games and their application to the classroom. He has not only done this in his own classroom but has also presented at various levels to various groups on the use and adoption of the technologies. Presently, he is working for Duke Health as an Education and Training Coordinator and teaches a course on Serious Game Design. He continues to be an advocate for change in education. Connect with Enrique Cachafeiro: LinkedIn: https://www.linkedin.com/in/enrique-cachafeiro The ESCAPE Model: https://escapemodel.com Lusory State: http://lusorystate.com ResearchGate Profile: https://www.researchgate.net/profile/Enrique-Cachafeiro Science Circle Profile: https://www.sciencecircle.org/enrique-cachafeiro2 Recommended Reading: Karl Kapp’s Books on Gamification and Learning: https://karlkapp.com/books/ The Multiplayer Classroom by Lee Sheldon: https://books.google.com/books/about/The_Multiplayer_Classroom.html?id=DdLVDwAAQBAJ Escape Velocity: Defying the Gravity of “Real Schools” by Enrique Cachafeiro: https://appstate.figshare.com/articles/thesis/Escape_Velocity_Defying_the_Gravity_of_Real_Schools_/30333703 Join the Waitlist for SPARKADE: Games for Children and Families Designed for ADHD Minds, by ADHD Minds https://play.sparkade.app/ Your neurodivergent child deserves an educational experience that helps them thrive. Join the Sparkade community to give them a gamified learning journey that sparks confidence and curiosity, builds skills, and strengthens your connection — one playful session at a time. Available soon on iOS and Android. - Play on any tablet or phone. Stay Connected: Website: https://sparklaunchpodcast.com/All podcast listening methods: https://episodes.fm/1758785803Play Our Game - For ADHD Minds: https://play.sparkade.app/ADHD Learning Solutions: https://www.sparklaunch.aiChaya on Instagram: @the_sparklaunchMike on Instagram: @followshisghostMike's Neurodivergent & Mental Health Peer Coaching-- Nab a Free Consultation: https://followyourghostcoach.com/As always, thanks for lending us your ears and keep igniting that spark! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike and Chaya sit down with Jodi Davidson, founder of Leader Within coaching and consulting, who opens up about how shame, perfectionism, and masking can quietly run the show. She shares the story behind her Kintsugi-inspired approach (release, repair, renew), plus the reality of late-diagnosed neurodivergence, the exhausting weight of masking, and how growing up as a sibling to someone with autism shaped her. We Also Cover: Why belonging has to start internally before any external system can feel real How layoffs can force a deeper reckoning with identity and self-worth The Kintsugi framework and what release, repair, and renew can look like in real life How hacking ADHD can change the way motivation and task initiation actually work The reality of late-diagnosed neurodivergence and what masking can cost over time How caregiver burnout and family dynamics shape self-esteem, empathy, and survival Why self-compassion matters when you catch yourself slipping into old patterns Why the pressure to be "perfect" is actually a trauma response that kills creativity Quotes: “We could have the best conditions externally… but if we don’t do the work inside.” — Jodi Davidson “I hate the word deficit... if we don't look at it from a place of it being pathologized, and instead recognize that it's just simply the way people are wired.” — Jodi Davidson “Perfectionism isn't egoistic always... neurodivergent individuals often feel like they're gonna be found out if they're not perfect.” — Mike About Jodi Davidson: Jodi Davidson is a coach and consultant who helps individuals and teams build real self-trust, self-compassion, and belonging from the inside-out. After years working in large organizations on inclusion and belonging, she hit a hard personal truth: external “belonging” efforts can fall flat when people don’t feel worthy or whole internally. Jodi’s work is shaped by lived experience—family caregiving, neurodivergence in her family, and learning to forgive herself for choices made under pressure. Today she’s developing the Kintsugi Connected Leader framework (release, repair, renew), using the Kintsugi metaphor to help people integrate the “cracked open” parts of life into something more honest, sustainable, and human. Connect with Jodi Davidson: Leader Within Consulting: https://leaderwithin.net/ Email: [email protected] Join the Waitlist for SPARKADE: Games for Children and Families Designed for ADHD Minds, by ADHD Minds https://play.sparkade.app/ Your neurodivergent child deserves an educational experience that helps them thrive. Join the Sparkade community to give them a gamified learning journey that sparks confidence and curiosity, builds skills, and strengthens your connection — one playful session at a time. Available soon on iOS and Android. - Play on any tablet or phone. Stay Connected: Website: https://sparklaunchpodcast.com/All podcast listening methods: https://episodes.fm/1758785803Play Our Game - For ADHD Minds: https://play.sparkade.app/ADHD Learning Solutions: https://www.sparklaunch.aiChaya on Instagram: @the_sparklaunchMike on Instagram: @followshisghostMike's Neurodivergent & Mental Health Peer Coaching-- Nab a Free Consultation: https://followyourghostcoach.com/As always, thanks for lending us your ears and keep igniting that spark! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike and Chaya sit down with Lainey Hills, founder of Curiously Divergent and Neuro Curiosity, to talk about why neurodivergent employees struggle at work because of workplace design—not lack of capability. Lainey shares her experiences with autism, ADHD, masking, and workplace discrimination, leading to greater understanding of practical accommodations, EEOC rights, and what supportive leadership should look like. We Also Cover: Why Psychology And Tech Often Attract Neurodivergent People Masking, Authenticity, And Mental Health Costs Misdiagnosis Patterns For Women And Medication Risks Communication Devices, Nonverbal Autism, And Assumptions About IQ EEOC Basics, Disclosure, And What Employers Can (And Can’t) Ask For Why PIPs Commonly Fail Neurodivergent Employees Simple Manager Adjustments For RSD And Feedback Conversations Remote Work, RTO, And Sensory/Transition Overload In Offices Lateral Movement, Shadowing Other Departments, And Innovation Parenting Neurodivergent Kids Without Shame Or “Brokenness” Narratives Quotes: "Neurodivergents are like Furbies." “89% of neurodivergence face outright discrimination at work.” "Accommodations are not favors." About Laney Hills: Laney Hills is the founder of CuriouslyDivergent and NeuroCuriosity, and an autistic advocate who knows firsthand what it means to work in systems that weren’t built for you. After spending years masking, navigating corporate power dynamics, and experiencing workplace discrimination, Laney began translating those experiences into education and change. Today, she works with leaders, HR professionals, and teams to redesign workplace systems so neurodivergent people don’t have to choose between authenticity and survival. Her work centers on clarity, dignity, and building environments where people are no longer asked to be entirely too much—or not enough. Connect with Laney Hills: Laney Hills-Mullen on LinkedIn: https://www.linkedin.com/in/curiouslydivergent/ CuriouslyDivergent on LinkedIn: https://www.linkedin.com/company/curiouslydivergent/ CuriouslyDivergent on Instagram: https://www.instagram.com/curiouslydivergentcommunity/ Join the Waitlist for SPARKADE: Games for Children and Families Designed for ADHD Minds, by ADHD Minds https://play.sparkade.app/ Your neurodivergent child deserves an educational experience that helps them thrive. Join the Sparkade community to give them a gamified learning journey that sparks confidence and curiosity, builds skills, and strengthens your connection — one playful session at a time. Available soon on iOS and Android. - Play on any tablet or phone. Stay Connected: Website: https://sparklaunchpodcast.com/All podcast listening methods: https://episodes.fm/1758785803Play Our Game - For ADHD Minds: https://play.sparkade.app/ADHD Learning Solutions: https://www.sparklaunch.aiChaya on Instagram: @the_sparklaunchMike on Instagram: @followshisghostMike's Neurodivergent & Mental Health Peer Coaching-- Nab a Free Consultation: https://followyourghostcoach.com/As always, thanks for lending us your ears and keep igniting that spark! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike and Chaya sit down with Elissa Renee—speech-language pathologist, autism clinical specialist, and the founder of Speech Works by Elissa—for a conversation that challenges what we assume “communication” looks like. Elissa shares how her own experience with selective mutism and speech apraxia shaped the way she supports non-speaking kids today, and what changed when she later realized she’s autistic. We Also Cover: Selective mutism, apraxia of speech, and word-finding Adult diagnosis in women, accommodations, and self-understanding Non-speaking vs non-verbal and why language matters Communication therapy through motor planning and auditory processing Why repetition-only speech therapy fails autistic learning styles The severe mental and physical toll of masking Separating verbal output from intelligence The six muscle groups involved in speech and why breath support matters more than most people realize Masking, burnout, and help from The Aspie World Quotes: "A learning disability doesn't mean you can't learn. It means that there's a discrepancy between your skills." "We see a child, a non-speaking child trying to communicate through behaviors or gestures or grabbing things or trying to express their emotions… and we immediately think they have no feelings, they have nothing to say, and that's not true. They just don't have the proper way to express it." "Non-speaking children have things to say." About Elissa Renee: Elissa Renee Mandel (she/her), founder of Speech Works by Elissa, is a certified Speech-Language Pathologist and Autism Clinical Specialist based in Las Vegas, Nevada. Diagnosed as autistic and ADHD later in life, Elissa brings both professional expertise and lived experience to her practice. Her journey began after witnessing how conventional approaches fell short for her neurodivergent clients and herself. With a focus on children facing severe speech delays, apraxia, sensory challenges, and those considered “non-verbal,” Elissa empowers parents through step-by-step communication programs, coaching, and actionable home strategies. Her progressive, world-class techniques have garnered praise from clients and experts alike for transforming the lives of children who previously “couldn’t speak a word.” Elissa is a strong advocate for sensory-friendly events, early parent involvement, and the power of neurodivergent-informed care. She is a featured expert in the upcoming TV docuseries “Legacy Makers,” a sought-after podcast guest, and the co-creator of online resources to help families anywhere accelerate their child’s journey to communication. Connect with Elissa: Website: speechworksbyelissa.com Instagram: @speechworksbyelissa | @itselissarenee (personal) Facebook: Speech Works by Elissa LLC TikTok: @speechworksbyelissa YouTube: Speech Works by Elissa | The Neurodivergent Marketer LinkedIn: Elissa Renee Mandel TV Appearance: Featured expert on “Legacy Makers,” Season 1, “Voice of Change”  Collaboration: Autism Acceleration Academy with Daniel Jones, The Aspie World Join the Waitlist for SPARKADE: Games for Children and Families Designed for ADHD Minds, by ADHD Minds https://play.sparkade.app/ Your neurodivergent child deserves an educational experience that helps them thrive. Join the Sparkade community to give them a gamified learning journey that sparks confidence and curiosity, builds skills, and strengthens your connection — one playful session at a time. Available soon on iOS and Android. - Play on any tablet or phone. Stay Connected: Website: https://sparklaunchpodcast.com/All podcast listening methods: https://episodes.fm/1758785803Play Our Game - For ADHD Minds: https://play.sparkade.app/ADHD Learning Solutions: https://www.sparklaunch.aiChaya on Instagram: @the_sparklaunchMike on Instagram: @followshisghostMike's Neurodivergent & Mental Health Peer Coaching-- Nab a Free Consultation: https://followyourghostcoach.com/As always, thanks for lending us your ears and keep igniting that spark! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.