Advertise on podcast: Esthetician Podcast; Business tips for Beauty professionals

Send us Fan Mail What happens when one wrong hire begins changing the culture of a successful spa business? In part two of my story, I’m sharing the warning signs I ignored, the leadership mistakes I made, and how unresolved employee conflict started dividing the team I worked so hard to build. If you’re hiring estheticians or managing a spa team, this episode is a reminder that the difficult conversations you avoid today can become much bigger problems tomorrow. This episode features Zolie, the AI receptionist built for estheticians, spas, and salons. Zolie answers your phone 24/7 in a voice that sounds like you, books clients directly into your booking platform — Square, Wix, Boulevard, GlossGenius, and more — filters spam calls, and sends automated rebooking texts, so you never lose a booking to voicemail while you're in the treatment room.Get 20% off: https://getzolie.com/r/KAR If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail What does it really cost to build a successful spa business? Kari Jo Patterson shares the beginning of her personal journey from solo esthetician to building a luxury spa with a thriving team, a 4,000-square-foot building, and a business she eventually sold. But behind the success, she was slowly losing herself. In part one of this series, Kari Jo shares how she built her team, why she chose employees over booth renters, and how ambition and success began to shape her identity in ways she didn't recognize until later. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail You're bringing in money, but where is it all going? In this episode, Mike Michalowicz, bestselling author of Profit First, joins Kari Jo Patterson to explain why so many estheticians struggle to keep the money they earn. You'll learn how overspending on inventory, everyday business expenses, and poor cash flow habits can drain your profits—and how the Profit First method uses separate bank accounts to help you control spending, pay yourself, and build a more profitable esthetician business. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail Thinking about quitting your esthetician business? When clients are inconsistent, money is tight, or you're feeling burned out, it can be hard to know whether you should keep going or walk away. In this personal episode, Kari Jo Patterson announces her decision to end The Esthetician Podcast and shares what building and selling her successful spa taught her about ambition, burnout, and knowing when it's time for a new chapter. Learn the question she believes every struggling esthetician should ask before making the decision to quit. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail You’re bringing money into your esthetician business, so why does it feel like there’s never enough left to pay yourself? In this episode, Kari Jo shares one of the biggest mistakes she made as an esthetician: overspending on back-bar products and supplies without realizing how much of her revenue was disappearing. You’ll learn how to create a simple back-bar budget based on your service sales, the 7% target Kari Jo used in her own business, and how to track your spending so you can stop making purchasing decisions based on what’s sitting in your bank account. Because making more money and keeping more of the money you already make are two completely different skills. Plus, Kari Jo shares how lashes helped her build consistent repeat clientele and how you can save 15% on Borboleta lash education with this link and code. Want help figuring out which number is hurting your business? Apply for a Business Breakthrough Audit to come on The Esthetician Podcast. The next 10 estheticians selected will also receive Kari Jo’s back-bar budgeting spreadsheet. BorboletaGet a discount on your next lash course using code KarijoDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail Your client loved her facial, told you she’d be back, and then disappeared. In this episode, Kari Jo sits down with Joey Coleman, author of Never Lose a Customer Again, to break down why happy clients still don’t return—and how to build a client experience that keeps them coming back. You’ll learn the eight phases of the client journey, why the time between booking and the first appointment matters more than most estheticians realize, how to reduce buyer’s remorse, create a memorable first visit, guide clients toward rebooking without being pushy, and turn loyal clients into advocates for your business. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail If you’re trying to grow your esthetician business but keep jumping between social media, pricing, new services, rebooking, and everything else, you may not need another strategy—you may need to focus. In this episode, Kari Jo Patterson explains how to identify the biggest bottleneck in your business, use your numbers to decide what deserves your attention, and stick with one thing long enough to know whether it’s actually working. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail What if AI could help you remember every client follow-up and get more clients to rebook? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build an AI assistant for your esthetician business that helps you track the client journey, improve the client experience, and stop clients from falling through the cracks—so you can get clients to come back, make money, and grow without trying to remember everything yourself. You’ll learn how to diagnose your current client journey, build your AI system step by step, test it manually, and eventually automate the parts that work. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail If you’re doing everything yourself in your esthetician business, you may be the thing keeping it from growing. In this episode of The Esthetician Podcast, Kari Jo Patterson talks with Adrienne Dorison, co-author of Clockwork, about how to delegate, know when to hire, create simple SOPs, and build an esthetician business that can grow beyond you. You’ll learn what to hand off first, how to stop believing clients will only come to you, and how better systems can give you more time to focus on getting clients, making money, and actually leading your business. Download the free Esthetician Weekly Numbers Tracker at karijopatterson.com/start to find the number you should focus on first instead of trying to fix everything at once. JuvPen MicroneedlingProfessional microneedling with lower cartridge cost + training to help you get started & profitableDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail This episode is sponsored by JuvPen Microneedling. New estheticians are often told to go solo, start an esthetician business, and focus on getting more clients—but what if you opened your business before you had enough experience? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build expertise, earn client trust, improve retention, and make money as a solo esthetician by getting really good at solving one specific client problem. She also shares why education and experience can matter more than marketing when you’re building a profitable esthetician business—and how to use ChatGPT to shorten your learning curve. JuvPen MicroneedlingProfessional microneedling with lower cartridge cost + training to help you get started & profitableDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail If you’re an esthetician offering microneedling—or thinking about adding it to your esthetician business—how do you know what needle depth to use, what products are safe during treatment, and whether you’re being too aggressive? In this episode of The Esthetician Podcast, Kari Jo Patterson sits down with Bree from JuvPen to break down microneedling for estheticians, including needle depth, overtreating, contraindications, treatment products, healing, device quality, consumable costs, and what to look for when choosing a professional microneedling pen. You’ll learn how to create better client results while protecting your margins and making smarter decisions about the services you offer. Thinking about adding or upgrading your microneedling device? Check the links below to learn more about JuvPen and the special 20% listener offer. https://whispermed.com/pages/the-esthetician-podcast If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail Is your esthetician website actually helping you get clients—or is it just sitting there? In this episode of The Esthetician Podcast, Kari Jo talks with Makena, founder of Makena Creative, about how to build an esthetician website that establishes credibility, attracts the right clients, and helps your esthetician business make money. You’ll learn what pages your website needs, common website mistakes that can turn potential clients away, which website platforms to consider, how your branding affects what clients are willing to pay, and the basics of making your website more SEO-friendly. Want another set of eyes on your brand and website? Book a free Smart Start Session with Makena to uncover what makes your business unique and how you can use it in your marketing: www.chatwithmakena.com  If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail Your clients love you and keep rebooking—so why aren’t they referring their friends? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build a simple esthetician referral system that helps you get clients without automatically discounting your services. You’ll learn how to capture referrals, review them during your CEO time, thank clients in a way that fits your brand, and use your numbers to decide what you can actually afford to give away. If you want to make money, grow your esthetician business, and turn happy clients into a consistent source of new clients, start here. Want to make sure your prices can actually support discounts, referral rewards, and profit?  Get the Profit-Driven Pricing mini course HERE for 50% off with code Podcast at checkout.  If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail Are you booked but still wondering where all your money goes? In this episode of The Esthetician Podcast, Kari Jo Patterson explains why most estheticians don't actually have a marketing problem—they have a diagnosis problem. Learn how to identify profit leaks, improve client retention, make smarter business decisions, and build a more profitable esthetician business without working more hours. Today's Sponsor This episode is sponsored by Zolie AI Receptionist. Your next client could be calling while you're in the treatment room—but that doesn't mean you have to miss the opportunity. Zolie answers calls 24/7 in your voice, responds to texts, books appointments, follows up with leads, and helps convert missed calls into paying clients, giving your practice the responsiveness of a full-time receptionist without the overhead. Get 20% off: https://getzolie.com/r/KARIJO Zolie AI ReceptionistAI receptionist for solo estheticians. Answer calls, book clients, and never miss an opportunity.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail What happens if you get sick, burn out, or simply don't want to work behind the treatment room anymore?For most estheticians, the income stops. That's because we've built businesses that depend entirely on our time. The moment we stop working, the money stops too. In this episode of The Esthetician Podcast, Kari Jo Patterson sits down with CPA, wealth strategist, and USA Today bestselling author Mel Abraham to discuss how estheticians can begin building true financial freedom—without working more hours or seeing more clients. Mel shares why so many entrepreneurs believe they have a money problem when, in reality, they have a constraint problem. Together, Kari and Mel explore practical ways beauty professionals can create wealth beyond the treatment room, think differently about investing, and build a business that supports the life they actually want. In this episode, you'll learn: Why relying solely on service income keeps most estheticians financially stuckThe five types of income that create long-term wealthHow to begin investing—even if you're starting from scratchCommon financial mistakes estheticians make and how to avoid themWhy building wealth isn't about working harder—it's about building smarter systemsHow to create financial security that lasts beyond your career behind the chairToday's Sponsor This episode is sponsored by Zolie AI Receptionist. Your next client could be calling while you're in the treatment room—but that doesn't mean you have to miss the opportunity. Zolie answers calls 24/7 in your voice, responds to texts, books appointments, follows up with leads, and helps convert missed calls into paying clients, giving your practice the responsiveness of a full-time receptionist without the overhead. Get 20% off: https://getzolie.com/r/KARIJO About Mel Abraham Mel Abraham is a CPA, Certified Speaking Professional, USA Today bestselling author of Building Your Money Machine, and creator of the Fully Expressed™ framework and Constraint Score™ diagnostic. After losing one-third of his net worth to a Ponzi scheme, raising his son as a single full-time father, and surviving cancer twice, Mel built a financial system designed to create lasting wealth through life's biggest challenges. Today he helps entrepreneurs remove the invisible constraints limiting their wealth, performance, and freedom while building businesses and lives with long-term impact. Connect with Mel: • Website: www.melabraham.com • Podcast: The Building Your Money Machine Show • YouTube: @MelAbraham • Instagram: @MelAbraham9 • LinkedIn: linkedin.com/in/melhabraham If you enjoyed this episode, please subscribe, leave a review, and share it with another esthetician who's ready to build a business—and a future—that doesn't rely solely on trading time for money. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7