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Networking can be an INCREDIBLE way to bring private-pay clients into your practice. But if you're relying on referrals as your entire marketing strategy? It’s time to change that! Referrals often convert really well because they come from someone your potential client already trusts. The downside? You have very little control over when those referrals actually come in. That's why I recommend networking as one piece of a larger marketing strategy (NOT the whole thing). In today's episode, I'm talking about how to network for private pay clients + the pros and cons of doing so. In this episode, I cover: The pros & cons of networking for private-pay referralsDefining your niche + identifying potential referral partnersBuilding genuine connections w/other professionalsNurturing long-term, reciprocal referral relationshipsComparing networking & Instagram as marketing strategiesCreating a balanced marketing strategy to consistently attract private-pay clients Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

You all have been LOVING my launch debrief episodes, so we're doing another one! I'm taking you behind the scenes of my latest Private Practice Academy launch. We’re talking the good, the bad, and the ugly. This time, I tested a much shorter four-day sale as part of my ongoing goal to work smarter, NOT harder. The result? 39 therapists joined PPA, bringing in $40,823 in revenue AND putting us just one sale shy of my goal! In today's episode, I'm talking about the good, bad & ugly of my $40k launch. In this episode, I cover: Testing a shorter launch without sacrificing strong resultsUsing a live webinar to build a highly engaged + warm audienceCreating fast-action bonuses that solve real audience needsUsing targeted emails to speak to different stages of the buying journeyTesting Instagram ads, Stories, Reels & carousels during a launchGiving potential buyers direct access to ask questions BEFORE purchasingWhy your marketing doesn’t have to perform perfectly to have a successful launch Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Episode 106: BTS Launch Debrief: $21,534 in 6 DaysGet 15% off your first month + $500 set-up fee waived with Fire Us Marketing using code KELLYMy Hannah Montana IG postThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

I'm excited to welcome LA-based Licensed Professional Clinical Counselor Halle Guidi to the podcast today! Halle is joining us in the middle of her private practice journey, which is exactly why I wanted you to hear her story! She started building her practice on the side while working 40-55 hours a week at her full-time job. Halle went completely on her own in January and recently made the leap into full-time private practice. Now? She’s approaching $10K months with a mostly private-pay caseload. Yep - ALL before officially launching her website or Instagram! In today’s episode, we’re talking about achieving ~$10k months with no website or Instagram as a therapist. In this episode, we cover: Building a private practice while working a demanding full-time jobDeveloping strong clinical skills & genuine professional connectionsKnowing when it’s finally time to make the leap into full-time private practiceUsing financial & caseload goals to guide the transitionBuilding a mostly private-pay caseload without a website or InstagramTurning authentic relationships into a strong referral networkSetting session fees that sustainably support your practiceBuilding confidence to take imperfect action + keep growing Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

I'm taking you behind the scenes of something I've never really shared before: how I manage my personal finances. Sharing my business income and expenses openly is something I've been doing for YEARS. But talking about what happens with that money after I pay myself? That feels a little more vulnerable! I’m excited to break down exactly what works for me and my family as someone with a seven-figure business. In today's episode, I'm taking you BTS of how I manage my personal finances. In this episode, I cover: Creating financial systems that reduce decision fatiguePaying yourself + automating retirement contributionsUsing high-yield savings for bills, emergencies & big expensesBuilding financial freedom through intentional saving & investingGiving back through regular charitable contributionsWorking toward long-term goalsUsing monthly money dates to track progress + make decisions together Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Check out Collective (get 2 months off an annual plan with Collective with code KELLYMCKENNA)CIT High Yield Savings AccountEpisode 59: Part 1: How I Prepped Financially for Maternity Leave Episode 97: How I Pay My Son $15,860 Per Year (as an Instagram Therapist)This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

If you have less than 500 followers on Instagram, I know how frustrating that can feel. You're putting in a TON of effort without seeing the results you want (yet). When I started @sitwithkelly, it took me about 90 posts and three months to reach my first 1k followers + get my first private-pay client from Instagram. But 3 months later? I had grown to 4k followers AND filled my private-pay caseload from Instagram! In today's episode, I'm talking about what to post when you have less than 500 followers. In this episode, I cover: Why your first 500-1000 followers are the hardest to growHow other therapists can become valuable referral sourcesUsing a clear niche + targeted ads to speed up growthSelling intro calls in StoriesShowing your face & using your clients’ real languageTreating Instagram as a credibility + connection builderPosting consistently during growth mode before scaling back Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Episode 39: How to Get Clients from Instagram StoriesThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

Have you ever reached a goal you’ve been working toward FOREVER, only to immediately start thinking about what’s next? That’s exactly what happened to Megan, a therapist for anxious millennial moms! After dreaming about private practice for years, Megan joined PPA, committed to marketing her business consistently, and eventually made the leap into private practice full-time. She nearly doubled her previous income AND started consistently bringing in $10K a month! But instead of slowing down to enjoy what she built, she pushed even harder. In today’s episode, we’re talking about your permission to slow down & enjoy what you’re building. In this episode, we cover: Megan’s journey to full-time private practiceUsing Instagram to consistently grow her caseloadHow she nearly doubled her income after going out on her ownRecognizing when growth starts to lead to burnoutRedefining what consistency looks like in different seasonsGiving yourself permission to slow down & enjoy your successGrowing toward private pay at a sustainable paceBuilding community + staying consistent with your long-term goals Connect with Megan: Follow on Instagram @megankirbytherapyCheck out her website Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

A LOT of incredibly skilled therapists accept insurance. But being a great clinician doesn't automatically mean you know how to build a successful private-pay practice. The therapists who are able to transition off insurance panels? They aren't necessarily “better” therapists. They’ve simply learned another skill: how to market themselves. In today's episode, I'm talking about why great therapists stay stuck accepting insurance. In this episode, I cover: Why great therapists can still struggle to build private-pay practicesHow your session rate impacts income, caseload & sustainabilityMy journey from insurance to a $250 private-pay rateWorking through guilt & judgment around charging premium fees2 things keeping therapists stuckWhy private-pay practices require stronger marketingPositioning yourself as the go-to expert for your ideal clientsCreating a premium brand + client experienceBuilding a profitable practice that allows you to give back Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Episode 43: How I Transitioned Off Insurance and Refilled My Caseload at $250/SessionThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

If you're struggling to fill your caseload, you might be wondering if getting licensed in another state will give you access to more potential clients. As someone who's licensed in New York, New Jersey, and Florida, I understand the appeal. But I don't recommend getting additional licenses simply as a strategy to grow your caseload. Let’s dive into it! In today's episode, I'm answering the question “should therapists get licensed in multiple states?” In this episode, I cover: Why multiple state licenses usually won’t solve a caseload problemThe time and cost of maintaining additional licensesWhen getting licensed in another state can make senseFocusing on better marketing in your existing communityGetting more specific with your niche & messagingImproving conversions + building a stronger referral networkInvesting in branding that supports your private-pay rates Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

Ever worried that your Instagram content doesn't sound professional, insightful, or "expert" enough?? Imposter syndrome is a tricky thing. It can convince us that we need to prove how much we know. But the harder you try to sound like an expert, the harder it becomes to really connect with the people you're trying to reach. Your ideal clients aren't scrolling Instagram evaluating your theoretical orientation or clinical terminology. They aren’t worried about your years of experience. They're asking themselves ONE simple question: Does this person understand what I'm going through? Your ability to put their real-life thoughts, emotions, and experiences into words is what demonstrates your expertise. THAT is what makes someone feel safe enough to reach out! In today's episode, I'm talking about why therapists who get clients aren’t the ones who sound the smartest. In this episode, I cover: How imposter syndrome can hurt your Instagram contentWhy you’re not marketing to other therapistsConnecting with clients instead of trying to sound impressiveReplacing clinical jargon with your clients’ real-life experiencesGetting more specific so your content resonatesHelping your ideal clients feel seen and less aloneWhy connection + trust ultimately fill your caseload Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

Ever caught yourself thinking you need to become a coach or create a course because you can't make enough money as a therapist? I want to challenge that idea. Your income problem isn't that you're a therapist. Honestly? It’s a marketing, positioning, or pricing problem. Thankfully, those are all things you can fix so you CAN make more money as a therapist! In today's episode, I'm sharing why you don’t need to become a coach to make more money as a therapist. In this episode, I cover: Why therapists don't need to become coaches to earn moreThe tough reality that most therapists faceWhy coaching still requires strong marketing & sales skillsThe easiest + fastest way to increase your income as a therapistNiching down & positioning yourself as an expertWhen adding coaching actually makes senseBuilding a coaching business because you WANT to Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Episode 106: BTS Launch Debrief: $21,534 in 6 DaysThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

Ever wonder what really goes into a successful launch? Well, I’m excited to give you a complete behind-the-scenes look at my most recent Reels Membership launch! This launch led to $21,534 in revenue in just six days. Some things worked super well, and others, not so well. Whether you're building your private practice or thinking about creating digital offers in the future, these lessons apply to every stage of business! In today's episode, I'm giving you a launch debrief and how I made $21,534 in 6 days. In this episode, I cover: The strategy behind my 6-day hybrid launch for Reels MembershipRevenue goals, results + key launch metricsWarming your audience before sellingPrioritizing your warmest leadsUsing strategic bonuses to increase salesLetting audience feedback shape your offersRepurposing content that already worksWorking smarter through systems & delegationThe launch metrics I tracked most closelyImproving one key metric with every launchFollowing up w/warm leads in your own businessWorking smarter, not harder Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodEpisode 91: Hiring a Virtual Assistant Private Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

If I had to start over on Instagram today with zero followers, I wouldn't waste time chasing every new trend. I also wouldn’t be hoping for overnight success. Instead? I’d focus on the strategies I know actually work! In my first year of building my business, I spent 5-10 hours each week creating content while working full time and seeing therapy clients. That commitment helped generate $250k during my first year in business! I’ve grown two Instagram accounts from zero to 10k followers in under a year. Sure, it may look like this has been super easy for me, or I’ve been super lucky. But I’ve spent the last six years experimenting, being consistent, and really refining my approach. In today's episode, I'm sharing the 10 things I’d focus on if I was starting over on Instagram in 2026. In this episode, I cover: Committing fully to long-term Instagram growthNiching down to attract the right clientsPosting consistently during your growth seasonEmbracing a beginner's mindsetWriting authentic content instead of relying on AICollaborating with other therapists to expand your reachNetworking intentionally on Instagram every dayBuilding relationships through virtual or in-person coffee chatsSetting up an intro call scheduler before you need itUsing Instagram ads to amplify your marketing strategy Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

Your Psychology Today profile isn't just another online listing. It’s often someone's first impression of YOUR practice. Potential clients are typically scrolling through dozens of therapists. Small changes can make a BIG difference with your profile! In today's episode, I'm sharing 5 quick fixes to get more clients from Psychology Today. In this episode, I cover: Using a warm + professional profile photo that clearly shows your faceHow to make your opening lines speak directly to your ideal clientAdding a niche-specific video that invites viewers to book an intro callEnabling telehealth so you're visible to clients across your stateIncluding an easy-to-find intro call scheduler to respond to inquiries quickly Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

Google Ads aren't designed to fix a broken marketing strategy. They're meant to amplify what's already working! In today’s episode, I’m excited to welcome digital marketer and former Google strategist Jamie Reutershan to talk about using Google Ads to grow your therapy practice. Google Ads can be an incredible way to grow your therapy practice. But that’s only possible when the right foundation is in place. If you've been curious about paid advertising, but aren't sure where to start, this is a conversation you don’t want to miss! In this episode, we cover: Knowing when you're ready for Google AdsBuilding a website that converts before investing in adsThe website metrics every therapist should trackContact forms vs. intro call schedulersAvoiding common Google Ads mistakesBudgeting for Google Ads effectivelyDIYing Google Ads vs. hiring an expertPausing and restarting ad campaigns strategicallyUnderstanding the difference between Google Ads and SEOUsing Google Ads to grow a private-pay practiceWhy your website is your MOST valuable marketing assetJamie's step-by-step Google Ads process Connect with Jamie: Follow on Instagram @therapy.marketingCheck out his website Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Receive $250 off Google Ads Support when you mention the Business of Therapy podcastGet $100 off a website template with code KELLY100This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

Ever wonder why some therapists consistently fill their caseload from Instagram, but others, well, don’t? TBH, the answer isn't a massive following or “lucky” viral Reel. I’ve worked with thousands of therapists inside Private Practice Academy and the Reels Membership. I’ve noticed the same three patterns over and over again. Honestly, they’re simpler than you might think! In today's episode, I'm diving into the 3 things every therapist who’s filled their caseload from Instagram has in common. In this episode, I cover: Why follower count isn't the key to filling your caseloadStaying consistent + how to set yourself up for successUsing clear, specific messaging that resonatesExamples of moving beyond generic contentWhy putting intentional effort into your marketing is vitalHow the Reels Membership can make IG more sustainable for you Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Reels Membership example on InstagramThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram