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Today’s episode is my first recording as a mom. Everything before this was pre-batched while my baby, Aiden, was still in my belly! Motherhood has been incredibly beautiful. It’s also been deeply humbling and very hard. Since stepping away and coming back, I’ve gotten many questions about what maternity leave looked like for me as a therapist and business owner. The truth? It's VERY different when there’s no HR department, no paid leave, and no magical “return date” that suddenly feels right! In today's episode, I'm sharing my thoughts on returning from mat leave as a therapist & business owner (and the unspoken reality). In this episode, I cover: The major emotional & identity shifts that happen when returning to workHow I’m structuring my return to work + practical ways you can ease back inThe REAL business realities of maternity leave for therapists Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: IG post about screen timeThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingspan class="ql-ui"...

Networking is one of the most underrated (and coolest) parts of being a therapist online! And no, it’s not about being salesy, awkward, or “schmoozy.” It’s about building REAL relationships with people who share your values + care deeply about their work! As an Instagram therapist, you will have people reach out who aren’t in your niche, aren’t in your licensed state, or are looking for something you don’t offer. This is where a strong referral network changes everything! When you know and trust other therapists and helping professionals, you can confidently refer clients out. They’ll do the same for you, so it’s totally a win-win for everyone involved! In today's episode, I'm talking about how to build strong referral relationships and network with private pay therapists. In this episode, I cover: How to intentionally find therapists you resonate with on InstagramOther helping professionals to include in your referral network How to reach out and build real relationshipsWhat to talk about on networking calls + how to lead with connection firstHow to confidently send a warm hand-off that supports both the client & therapistSimple ways to nurture referral relationships long-term Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching...

We all know creating new content is super important! But doing it every single day?? That’s a fast track to burnout. If you’ve been putting pressure on yourself to constantly reinvent the wheel, this episode is your permission slip to sloooow down. It’s time to learn how to work smarter (not harder) when it comes to your Instagram content! In today's episode, I'm sharing lazy content creator hacks for Instagram therapists. In this episode, I cover: Key points to understand about Instagram & consumersReal examples of MY repurposed posts that drove strong engagement + growthThe best types of posts to repurposeSimple ways to repurpose content without just “reposting”How creating a repurpose bank saves time + supports long-term consistency Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: How much do therapists make in a year (January 2024 IG post)How much do therapists make in a year (July 2024 IG post)Instagram Disclaimer post (August 2024)Instagram Disclaimer post (June 2025)What anxiety feels like (October 2023 IG post)What anxiety feels like (October 2024 IG post)This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace perioda...

I’m excited to welcome licensed mental health counselor Michelle Stiles to the podcast! In today’s episode, we’re chatting about the reality of balancing a full-time job & starting a private practice. We also talk about the importance of niching down and learning how to market yourself with confidence. This episode is a beautiful reminder that slow growth, brave decisions, and the right support can completely change your business (and your life)! In this episode, we cover: What it really looks like to balance a full-time job while slowly building a private practiceMichelle’s breaking point with burnout in community mental healthThe “sink or swim” moment that led her to fully commit to private practiceNavigating the fear of quitting a “stable” jobWhy Michelle chose to stop taking insurance and move fully to private payHow niching down helped her market with more clarity & confidenceUsing Instagram for both client acquisition and therapist referralsHow charging her worth led to working fewer hours + making more moneyWhat Michelle’s life looks like nowAdvice for therapists just getting started Connect with Michelle: Follow on Instagram @panicandanxietyCheck out her website Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace perioda href="https://businessoftherapy.com/ppa-bundle?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer"...

The new year is here, which means I’m back from maternity leave and diving into ALL things 2026 planning! Annual planning as a private-practice therapist isn’t about being rigid. It’s not about getting every detail perfect. It’s about stepping into CLARITY. When you’re crystal clear on what matters and what you’re capable of, you will create a business and life that feels aligned! A little bit of intentional planning now saves you from a whole lot of chaos later. In this episode, I cover: How to start with your “big rocks” to map out your prioritiesThe importance of planning life before business & allowing room for flexibilityHow to honestly assess your capacityUsing the SMART framework to set goalsThe power of breaking your goals into smaller milestones throughout the year Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree traininga...

Today, I’m taking you back in time to visit the 3 reels that COMPLETELY shifted the trajectory of my business. If you’ve ever felt embarrassed, awkward, or straight-up cringey when you first start posting on Instagram… Yep, SAME. I didn’t even tell my friends or family about my account until I hit 500 followers! But once I pushed past the fear, things started happening. I’m talking BIG things. Reels truly changed everything for me. They can absolutely change everything for you, too! In this episode, I cover:  How my very first reel gave me the key mindset shift I neededMy first viral reel that built credibility + momentum for meThe reel that brought in a TON of new client inquiries + truly changed my businessMy biggest lesson from these 3 reels Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: My very first reelMy first viral reel with 800k viewsMy first reel that brought in a LOT of new clientsThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

Ever felt like your Instagram content isn’t working the way you want it to? You’re definitely not alone, and there’s nothing wrong with you! But the truth is, you NEED a strategy. Most therapists are posting and expecting every piece of content to magically convert into a client. Not all content is designed to do the same thing. When you understand the purpose behind each format, Instagram suddenly becomes sooo much easier, fun, AND effective! In today's episode, I'm talking about the Instagram content format to focus on for success as a therapist. In this episode, I cover:  How to use reels to attract new people + increase your Instagram growthHow carousels nurture your audience & clearly position you as an authorityHow stories build genuine connection & drive warm, aligned conversionsHow using all 3 formats creates a simple + strategic content flow Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Reels Membership This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Business Coaching Waitlist Free trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome trauma therapist Lauren Auer to the podcast! In today’s episode, we’re going BTS of 20 million views on reels and talking about the real pros and cons of going viral. What I love about Lauren is that her entire Instagram presence is rooted in HELPING people. She’s not chasing trends or forcing growth. That intention has created an amazing ripple effect in her business.  In this episode, we cover:  Lauren’s deep trauma background + how her varied experience shaped her businessWhat showing up on Instagram looked like for her in the beginningWhy she now prefers speaking-style reels over lip-syncs or trendsHer IG growth journey + how one reel led to 20M views & changed everythingThe real pros and cons of going viralHow Lauren navigates sharing more controversial topics onlineWhat Substack is + how Lauren uses it to go deeper with her audienceHer thoughts on future offers + doing it in an aligned wayMarketing yourself without hustle & choosing strategies that genuinely fit YOULauren’s simple, client-centered approach for content ideas & creation Connect with Lauren: Follow on Instagram @yourtraumatherapist_Follow on TikTok @YourTraumaTherapistJoin her SubstackCheck out her website Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Lauren’s viral reelThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free...

Today's episode is a FUN one because it's my first Q&A-style episode! It was inspired by a recent reel I shared, where I opened up about making $829,845 from a single course. Not an overnight success, but this course is a beautiful example of what consistency, refining, and serving deeply can do. I received a TON of questions about how I did this. If you've been feeling the nudge to create a course or scale beyond 1:1 therapy, you're in the right place! In today's episode, I'm talking all about courses & scaling beyond 1:1 therapy. In this episode, I cover:  When you should create a courseStarting a course with a small followingHow to choose your course topicTesting interest + profitability with something free BEFORE creating your courseStructuring your course around the transformation instead of lengthPricing your course with confidenceMy favorite course platformFocusing on the desired outcome (not creating something never done before)The capacity to create a course + how this evolves over timeGetting coaching support vs. DIYing your courseThe key to achieving success with your course Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Some links referenced below are affiliate links, which means we may receive a small commission at no extra cost to you. Thank you for your support! Resources & Links: My Teachable affiliate linkReel about my high-ticket courseJoin the waitlist for 1:1 IntensivesThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free traininga...

Instagram analytics can feel like an entirely different language. They're even MORE confusing if you're new to Instagram and marketing! I get how overwhelming it feels to look at your professional dashboard and see a wall of numbers staring back at you.  The good news, though? Those numbers aren't here to intimidate you. They're here to give you clarity! When you understand your analytics, you stop spiraling every time a post "flops". You start making decisions based on what's actually working to bring dream clients into your practice! In today's episode, I'm breaking down the Instagram analytics therapists need to pay attention to. In this episode, I cover:  Core Instagram metrics therapists need to pay attention toBenchmarks to aim for with each metricHow to use your insights to spot patterns & create more content that converts Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

It's Thanksgiving week in the U.S., which feels like the perfect moment to slow down and really sit in gratitude.  Building a business is no small thing. It comes with bumps, pivots, growing pains, and sooo much more. But it's also one of THE most meaningful and empowering journeys you'll ever take! My hope is that you feel grateful for your business now. If you're not quite there, I hope this episode gets you even MORE lit up by what's possible! In today's episode, I'm talking about building a business you're actually grateful for.  In this episode, I cover:  Why building a business you’re grateful for is a radical actWhy aligning your practice with your own needs, values & joy changes everythingBig-picture visualization to dream big + clarify what you want by next ThanksgivingHow my first visualization felt scary, but later became my realityEncouragement to celebrate your progress + move toward your future vision Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

So many therapists are feeling the squeeze right now. Between the unstable economy, rising costs, and layoffs in mental health spaces, it's a LOT. That's exactly why I wanted to record this episode! Earning an extra $3k/month is NOT some far-off, unrealistic dream. It's real, it's doable, and it can totally change your entire sense of security. An extra $3k/month gives you breathing room. It's the shift that will take you from feeling "stuck" to steady! In today's episode, I'm talking about the easiest way to earn an extra $3k a month as a therapist. In this episode, I cover:  How private practice allows you to control your rates, schedule & incomeThe simple math behind earning $3k/month with just 3 private-pay clientsWhy you don’t need to quit your job or go “all in” to get startedHow Instagram can become your most reliable source of referrals & job securityThe skills that helped me grow from $45/session to a million-dollar businessMy tipping point on my business journey3 key factors that will make $3k/month absolutely doable for youWhat can happen when YOU decide to get out of your own way Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome relationship therapist Angela Avery to the podcast!  After building a thriving six-figure practice, her referrals slowed, and she realized that her old marketing strategies just weren’t cutting it anymore. She joined Private Practice Academy and went ALL IN by showing up on Instagram for the first time in her career. Fast forward six months - she’s signed 17 new private pay clients directly from Instagram in 4 months. Her journey is such a powerful reminder that it’s NEVER too late to reinvent yourself. There’s sooo much possibility when you decide to just go for it.  In this episode, we cover:  How Angela’s slowdown in referrals led her to join PPA & start marketing on InstagramWhat being an “older therapist” online really looks likeHow Instagram became her main referral source in 2025The way Angela infuses her niche & personality into fun, sassy ReelsHow she plans content and uses Reels prompts to stay consistentWhen she realized IG was working + how she runs her ad for steady resultsHow Angela’s income grew 25% after diving into Instagram marketingWhy your capacity & season of life matter when deciding how much to show upHow to “slow down” marketing when your caseload is fullWhy Angela is launching a second business for men in relationshipsAngela’s top advice for therapists starting on Instagram Connect with Angela: Follow on Instagram @thecounselingstudio and @themensrelationshipstudioCheck out her website Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Angela’s Instagram adThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching

Here's the truth: therapists make incredible marketers.  You already sit with people in their most vulnerable moments. You understand their fears, desires, and dreams. You're naming what someone feels and showing them a path forward. That's marketing at its CORE! But where do we get stuck? The language. Clinical terms work for notes, but not so much for Instagram. I want to help you shift this so you still feel confident in your messaging AND are connecting with your dream clients! In today's episode, I'm talking about how to stop talking like a therapist so your marketing actually converts. Regardless of your specific niche, you can adjust your messaging so people resonate and know YOU'RE the one to help them when they're ready! In this episode, I cover:  What client-forward (aka client-facing) language actually meansWhy shifting away from clinical language can feel uncomfortable for therapistsHow to tell if your clients really know or use the clinical terms you’re sharingReal examples of turning therapist jargon into relatable, client-centered messaging Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

Feeling stuck when it comes to content ideas for your therapy Instagram? You're NOT alone! As a therapist, you have sooo much value to give. Once you know where to look, the ideas will start coming faster than you can jot them down! In today's episode, I'm talking about how to come up with content ideas for your therapy Instagram account. The truth is, content ideas for your therapy Instagram are freaking EVERYWHERE. You just need a system to catch them (and implement them).  If you don't want to start from scratch every time (I mean, who does?), my Reels Membership is for you! In this episode, I cover:  Pulling content ideas from client sessions without crossing professional boundariesThe right way to scroll with intention & turn it into inspirationWhy your own experiences can spark some of your BEST contentUsing TikTok to spot trends and stay ahead of the curveWhat to look for on IG and TikTokThe easiest way to repurpose your top-performing contentHow to use AI to brainstorm ideas while keeping your voice front & center Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Reels MembershipIG post example 1IG post example 2IG post example 3IG post example 4IG post example 5IG post example 6IG post example 7This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) a href="https://businessoftherapy.com/biz-coaching?utm_source=bot-podcast&utm_medium=podcast&utm_term=show-notes&utm_content=&utm_campaign=" rel="noopener noreferrer"...