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You can't buy authority. But you can absolutely build it. A row has kicked off in the US coaching world after speakers paid $25k each to appear at an event and say they didn't get what they were promised. In this episode, Pippa Goulden looks past the drama at the bigger question: should you ever pay to speak, be featured or be booked? And if not, what actually builds the kind of authority that grows your business? In this episode: Why pay to play stages don't work for the speaker, the host or the audiencehow pay to play is showing up in different ways - and what the alternatives are for you How one unpaid talk turned into £40k and countingThe biggest PR myths, and why they're holding you backWhy PR shouldn't sit separately from the rest of your marketing What a launch really looks like when reputation does the heavy liftingLet's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

This week Pippa Goulden is joined by Emma Post, co-founder of NE Family Law and a Resolution accredited specialist family solicitor and mediator with 18 years' experience. Eighteen months ago, Emma joined Get Known with no idea where to start with PR. The six-week sprint gave her the foundations: her positioning, her plan, and a clear sense of what PR was actually for. From there she spent six months in Pippa's 1:1 Accelerator and is now a member of her DIY PR Membership. She's still building on that groundwork today. Emma came into PR thinking it meant press, TV and her face everywhere. She has since built a reputation across panels, podcasts, industry writing, local community work and a collaborative events series. None of it required her to share a single client's story. In this episode: Why Emma set up her own firm after COVID, and what changed when she stepped into the founder roleThe moment PR stopped feeling vain and started feeling like purposeHow Get Known gave her a plan she still goes back to when she needs to refocusHow she spreads her PR across three audiences: the legal industry, clients and referral networksFinding time for PR when it comes in peaks and troughsTurning down quick-hit press opportunities to protect client confidentialityWhy PR is a slow burn, and why so many founders give up too soonWhat's next for Emma: panels, a webinar series, a podcast series and growing the team Find out more about Emma: Website LinkedIn Link for Emma's Webinars: https://ne-familylaw.co.uk/about/webinars/Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

Two years ago PR expert Pippa did a talk that changed everything in her business. Not because of the talk itself, but because of what she did before it, during it and after it. Two years on and Pippa is looking back at the impact that talk - and getting out of her own way - has had on her business.  The £40k revenue impact, the sixth Get Known cohort, Get Known Live in November, none of it exists without one decision to back herself. In this episode: - Why Pippa spent three years watching a speaking opportunity she knew was right for her and did nothing about it - The imposter syndrome, the eight outfits and what the build up to the talk was really like - The Peacock Feather Effect and what happens to your energy when you back yourself - How she turned one talk into two opportunities and the immediate impact on her business - Why she is taking the credit, not the speaking opportunity itself  - What two years of exercising the confidence muscle actually looks like Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

PR Expert Pippa Goulden is back after the summer and hitting September at full speed. In this episode she takes you behind the scenes of her own PR strategy for Q3 and Q4, what she is actually doing, why she is doing it and what you can take for your own business. And whether you have a launch coming up or not, this one is for you. Because the opportunities you want in 2027 start with the work you do now. In this episode: - Why strategic PR is never reactive and why your 2027 opportunities need to be planted now - The specific PR routes Pippa is focusing on this quarter and why they work - Why in person events are non-negotiable and what happened at Ideas Fest - The daily pitching challenge she set herself in September and what she has learned so far - The post-it note story that perfectly explains why the no is almost never about you - Why the buyer journey has changed and what that means for your business right now Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

August has felt a bit meh. And PR strategist Pippa Goulden is willing to bet she is not the only one. In this episode Pippa gets honest about what happens when high achieving women slow down, why the antsy feeling is not a sign something is wrong and what she has actually been building in the background while the content hamster wheel has felt heavier than ever. This one is for the founder who is exhausted from performing for the algorithm and ready to do the work that actually lights her up. In this episode: - Why the meh feeling in August is actually really important information and what it is trying to tell you - The moment that reminded Pippa exactly why she does what she does - Why busy is not the same as strategic and loud is not the same as effective - What Pippa has actually been building this summer while her Instagram content has been quieter, including a private podcast that just hit number 22 in the podcast charts - Why the gap between where you are now and where you want to be is smaller than you think - And what it actually looks like to build momentum somewhere the algorithm cannot see If you have been feeling flat, a bit lost or like everyone else is powering ahead while you are standing still, this episode is for you. 🚀 Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

This week PR expert Pippa Goulden is joined by Lauren Mucklow, co-founder of What She Said, a growth ecosystem supporting female service-based business owners from solo founder right through to scale-up.  Lauren joined Get Known (Pippa's six-week signature PR sprint) and has since become a member of her DIY PR membership, so this episode is a proper look at what it's actually like to do your own PR when you run a growing business, plus what Lauren sees over and over again when she works with founders on scaling. In this episode:: Why Lauren invested in her own PR, and how thinking about her own buying behaviour (know, like, trust) shaped that decisionThe mindset shift that comes with seeing yourself as an equal in the room, and why so many founders apologise for taking up space instead of pitching for itWhat's actually moved the dial for What She Said since doing their own PR: new audiences, more credibility, and content that gives her a point of view instead of shouting into the voidWhy positioning has to come before content, not the other way round, and how founders often start with "what do I post today" instead of "what do I want to be known for"Building a female founder community both online and in person in the North West, and why she's now taking events to more UK cities including Edinburgh and LeedsWe also talk about Get Known In A Day coming to the North West in January 2026 -watch this space! Connect with Lauren on LinkedIn Instagram and her website  Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

Forget brat summer. This year it is the summer of the sheep. Small biz PR expert Pippa Goulden has been watching something happen across social media that has been making her genuinely twitchy. The Yap challenge. Butter yellow content. Social media templates taking over everyone's feeds. And a growing sense that everyone is starting to look, sound and say exactly the same thing. In this episode Pippa names the flock effect, why it is happening and why it matters far more than just aesthetics for your business growth strategy. In this episode: - The trends filling Pippa's feed this summer and why they are making her question whether founders are focusing on the right things - Why The Flock Effect happens and the specific factors making it worse right now - Why visibility and authority are not the same thing and which one actually grows your business - What AI search means for founders who are still putting all their eggs in the Instagram basket - What the founders who will look back on 2026 feeling proud are doing differently right now Plus Pippa's honest confession about the post she knew was not going to land even as she was posting it. Stop following the flock. Send the f*cking email. Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

Mills Gray is a business strategist, NLP practitioner, speaker and author of The Rebellious Leader. She helps successful women build businesses that create more capacity, more predictable income and less dependence on them as the operating system. In this episode Pippa and Mills talk about her brand new book (out this week!) the PR behind it and why doing things the way you think you should rarely works. In this episode: - What made Mills write The Rebellious Leader and why it is not like any business book you have read before - Why every time you do something because you think you should, you lose a little bit of yourself - The difference between being scared of something and it simply not being aligned with you - How Mills has approached the PR for her book launch and what she has learned - Why your book is not your PR hook and what actually is - The passive visibility trap in action and why being specific changes everything Buy The Rebellious Leader here Find out more about Mills here Follow her on Insta here Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

It's July. Which means in PR land, Christmas has already started. Pippa has been doing Christmas PR for over two decades and this will be her sixth Xmas inside The PR Set. In this episode she is not giving you the standard checklist. She is telling you what actually makes the difference between the founders who look back on Q4 feeling proud and the ones who wish they had started earlier. In this episode: - Why Christmas PR creates opportunities you could never have planned for, including the member who went from the Daily Telegraph to BBC Morning Live - Why 2026 is different and why starting now is your competitive advantage - The number one rule of Christmas PR at The PR Set and why you shouldn't put all your eggs in the Christmas Gift Guide Basket  - What Pippa would actually do if she were starting her Christmas PR today - The five step practical plan to get you from now to a brilliant Q4 Your Q4 self is going to be very grateful you listened to this in July. Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

We are halfway through 2026 and if PR has been sitting on your to do list since January, this episode is your wake up call. In part two of this two part series, small biz PR expert Pippa Goulden gets practical. This is the going forward episode. The one that takes everything from last week's reflection and turns it into a real plan you can actually act on. In this episode: Why summer is actually one of the best times to be doing your PR and why most founders get this wrong The three things keeping you stuck right now and how to move past them Your five step six month PR plan to finish 2026 having genuinely moved the dial Why PR is no longer a nice to have and what AI search means for your business right now. Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

Six months into 2026 PR Expert Pippa Goulden is taking stock of what she is seeing across the founders she works with, and the picture is clear. The ones getting real results are not the ones who have cracked the algorithm. They are the ones building authority intentionally and strategically. In this episode, part one of two, Pippa shares what is actually working right now, the real results happening inside her membership and with her one to one clients, why PR is genuinely having a moment, and why AI search is changing everything for small business owners. In this episode: Real results from inside the PR Set membership and the one to one Accelerator Why AI search is making earned media more important than ever The common thread across every founder getting results right now Why visibility and authority are not the same thing and which one actually moves the dial Next week: Part Two, what to focus on in the next six months to Get Known for what you do. Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

In this episode PR expert Pippa Goulden talks about the passive visibility trap that so many female founders have fallen into and something that she has been watching build for month.  Visibility has become the buzzword everyone is chasing, but most people are doing it passively, waiting to be noticed, hoping for introductions, asking the room for contacts instead of taking direct, proactive action themselves. In this episode Pippa names the passive visibility trap, gives a four question audit to help you spot whether you are stuck in it, and shares her four step shift from passive visibility to proactive authority building. In this episode: - Why so much "visibility work" is actually performance rather than progress - The real difference between visibility activity and authority building activity - A four question audit to check if you're stuck in the passive visibility trap - The four steps to move from passive to proactive - Why specificity is the thing that makes a pitch actually land Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

Carly Corrigall is a personal trainer and coach for women in midlife. A former solicitor, she made the leap into fitness after her own experience with the gender health gap postpartum and has built her business around women who want to feel strong, capable and fit in their 40s and beyond. She is also one of Pippa's DIY PR members and has built an authority ecosystem that genuinely works for her business. Journalists now approach her. Family members recognise her advice before she has even told them about it. And her PR has become a real growth strategy for her business rather than a nice to have. In this episode we discuss: - How Carly's PR has helped her build trust in a saturated and increasingly sceptical fitness market - Why being discerning about what she says yes to has made her PR work harder - What happened the time she shared a personal story on a controversial topic and how she handled the comments - Why niching down, then evolving that niche, has made her business stronger not smaller  - What it actually feels like when journalists start coming to you Find Carly at  https://www.clcfitness.co.uk/ https://www.instagram.com/carlycorrigall Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

For years PR expert Pippa Goulden thought confidence was a byproduct of doing PR work. The nice thing that happened after the results came in. Preparing for a talk on visibility and confidence made her realise she had it completely the wrong way around. In this episode Pippa shares why confidence is not the destination but the thing that grows through doing the work. And why waiting to feel ready is the trap that keeps brilliant founders invisible. In this episode: Why confidence is a muscle not a feeling Why clarity is the biggest confidence accelerator Pippa has seen The founders who are building confidence fastest and what they are doing differently Why the nos matter just as much as the yeses And the real reason you need to send the f*cking emailLet's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

A common question is how you measure the impact of PR and in this episode small business PR expert Pippa deeps dives into the data, as well as the non-tangible impact that's harder to measure but makes it so worthwhile.  In this episode we cover:  - The real tangible results PR has created for Pippa's clients and members, from Liberty stockists to £40k keynote talks to John Lewis Christmas campaigns  - Why PR is actually more measurable than you think and how to track it in your own business  -Why AI search is changing everything and why your PR activity today is feeding it for years to come  - Why PR builds momentum in a way paid ads never can  - All the results you cannot put in a spreadsheet but that change everything anyway Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here