Advertise on podcast: Madison and Wall Podcast

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Madison and Wall's Brian Wieser digs nto how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Brian at [email protected].

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Check latest episodes from Madison and Wall Podcast podcast

Ep. 70: Saving Journalism (Or Not), New Businesses Formation = Ad Spend, Google, Amazon and Publicis Earnings, Marketer Commentary and More

2026/02/06

We review our latest work of the week, including our detailed analysis of the limitations of saving journalism with advertising, as well as earnings results from (and the AI impact on) Google, Amazon and Publicis among others.

Ep. 69: Meta's Growth, YouTube vs Barb, M&W Category Data and Much More

2026/01/30

We review our latest work of the week, including Meta's ad revenue growth, the global read-throughs on YouTube's dispute with UK-based Barb, the launch of Madison & Wall's proprietary category advertising data and more on local and national TV from Comcast and Charter.

Ep. 68: Netflix' Advertising Sales, Greenland & Advertising, News and Data from P&G, TikTok and WPP + More

2026/01/23

We review our latest work of the week including the impact of tariff threats related to the US' interest in Greenland, Netflix advertising, TikTok, P&G and WPP's news about its production business

Ep. 67: Super-Pod! With WPP Media’s Kate Scott-Dawkins, Nidhi Shah and Jeff Foster

2026/01/16

On this week’s edition of the Madison & Wall podcast: a special cross-posting with the WPP Media Intelligence team! We discuss agentic commerce, bank earnings, TikTok’s World Cup plans, app advertising and more.

Ep. 66: AI and How to Tell What Will Actually Move Ad Budgets; Publicis, LiveRamp and Data Businesses; How Agencies Grow

2026/01/09

We review our latest work of the week including how to tell how AI will or won’t move ad budgets, an analysis of the potential combination of Publicis and LiveRamp and a review of our latest data on independent agency growth rates.

Ep. 65: TikTok's US Sale, Alt. DSPs, Nielsen vs. the VAB and New Economic Data

2025/12/19

We review our latest work of the week including TikTok's sale of its US business, our new overview of "Alternative" DSPs, the latest measurement spat involving Nielsen and the VAB and an analysis of new economic data,

Ep. 64: New US and Canada Ad Forecasts, New Programmatic Ad Forecasts + Pinterest To Acquire tvScientific and More

2025/12/12

We review our latest work of the week including an analysis of new US and Canada Ad forecasts, new programmatic ad forecasts, large and small advertiser trends as well as news that Pinterest is set to acquire tvScientific.

Ep. 63: Netflix-WBD, Consumer Video Spending Trends + Omnicom's IPG Integration News

2025/12/05

We review our latest work of the week including an analysis of the Netflix bid to buy Warner Bros. Discovery's studios and streaming business, new data on video spending by consumers, and our take on news related to Omnicom's integration of Interpublic following the close of that transaction.

Ep. 62: AI Content Licensing, Retail Media, Global TV Trends + The Broadening of Market Definitions

2025/11/21

We review our latest work of the week including an analysis of AI platform content licensing, strategic retail media trends, the consistency of weak TV trends in Europe and the evolution of regulators' market definitions

Ep. 61 Consumer Video Spending, Programmatic Super Bowl Sales, Agency Growth Trends, Paramount’s Principal-Based Trades and the Consequences of an Accounting Dispute

2025/11/14

We review our latest work of the week including new economic data from Europe, our analysis of the latest earnings results from Disney, Paramount, Interpublic + news from Publicis and much more.

Ep. 60: Ad Tech Grows a Lot, Outdoor Grows a Little and Publishing Not So Much

2025/11/07

We review our latest work of the week including our analysis of the latest earnings results from ad tech, publishing, outdoor advertising, Comcast's interest in ITV and much, much more

Ep. 59: CTV Prices, 3Q25 Ad Growth Acceleration, 2026 CPG Caution + WPP's Latest Results

2025/10/31

We review our latest work of the week including our analysis of streaming / CTV advertising pricing, new data from Google, Meta and Amazon showing acceleration in advertising growth - but also caution in spending from packaged goods companies - and the latest from WPP.

Ep. 58: Netflix, Omnicom + What Happens When Agencies Stop Handling the Money?

2025/10/24

We review our latest work of the week including our analysis of the latest earnings results from Netflix and Omnicom, commentary from CEOs and CFOs at the world's largest marketers and a summary of our recent research on meaningful changes in marketers' use of agencies for media owner payments.

Ep. 57: Big and Small Marketers Growth Trends, 3Q25 Results From Publicis, Havas and Nestle Analyzed

2025/10/17

We review our latest work of the week including our analysis of growth trends from Publicis, Havas and Nestle as well as a deeper dive into growth trends for large and small marketers

Ep. 56: TV Network Sales Consolidations, AI Search + Marketer Preferences For Price and Convenience Over Control and Transparency

2025/10/10

We review our latest work of the week including our analysis of news on TV network sales consolidation (along with implications for markets around the world), AI Search, Zeta Global and Applovin with broader read-throughs for the larger brands who don't currently work with the latter two companies but prefer price and convenience over control and transparency.