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Concierge Medical Marketing Podcast

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Rating
★★★★★
5
from
3 reviews
This podcast has
45 episodes
Language
English
Explicit
No
Date created
2024/09/20
Latest episode
2025/08/19
Average duration
32 min.
Release period
13 days

Description

The Concierge Medical Marketing Podcast is dedicated to helping concierge medical and direct primary care practices enhance their digital marketing efforts and achieve greater online visibility. Hosted by Steven Schwartz, the podcast features expert interviews, practical advice, and actionable strategies tailored specifically for concierge medicine. Topics covered include search engine optimization (SEO), Google Business Profile optimization, AI marketing trends, social media marketing, online reputation management, and other digital marketing tactics designed to attract and retain patients.

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Podcast episodes

Check latest episodes from Concierge Medical Marketing Podcast podcast


Episode 45: Medical Practice Financial Success with Katie Rhodes of Coal Creek Ledgers
2025/08/19
In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Katie Rhodes, a financial expert specializing in concierge medical and DPC practices. Katie shares her journey into healthcare finance, the importance of having a CFO or fractional CFO, and common financial mistakes made by medical practices. The conversation delves into the critical distinction between cash flow and profit, tools for financial planning, and the value of ongoing financial analysis. Katie emphasizes the need for physicians to understand their numbers and make informed decisions to ensure the success of their practices.Chapters00:00 Introduction to Concierge Medical Practices02:48 Katie's Journey into Healthcare and Finance05:13 Common Financial Mistakes in Concierge Medicine07:42 Understanding Cash Flow vs. Profitability10:48 The Role of a Fractional CFO13:26 Tools for Financial Planning and Growth16:10 Final Thoughts and Resources
Episode 44: Revolutionizing Healthcare Access with Jack Tawil of MedPod
2025/08/16
SummaryIn this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Jack Tawil, CEO and chairman of MedPod. Jack shares his journey from healthcare at Walmart to founding MedPod, a company focused on improving healthcare access through innovative technology. The conversation covers the challenges faced in healthcare delivery, the technology behind MedPod, its diagnostic capabilities, and how it can enhance concierge and direct primary care practices. Jack emphasizes the importance of patient-centric care and the potential for MedPod to revolutionize healthcare delivery.Chapters00:00 Introduction to MedPod and Jack Tawil02:38 Jack's Journey from Retail to Healthcare05:33 Founding MedPod: Vision and Challenges08:06 The Technology Behind MedPod11:14 MedPod's Impact on Patient Care13:57 Applications of MedPod in Various Settings16:31 MedPod in Concierge and DPC Practices19:08 Business Models and Opportunities with MedPod21:32 Conclusion and Future of Healthcare with MedPod
Episode 43: Claudia Cometa, Empowering Patients Through Advocacy
2025/08/16
In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Claudia Cometa, a patient advocate and author. Claudia shares her journey into healthcare, emphasizing the importance of patient advocacy and the role of technology in improving patient outcomes. She discusses her new book, 'Patient Empower Thyself,' which aims to shift the paradigm of how patients engage with their healthcare. The conversation highlights practical tips for patients to navigate their healthcare journey effectively. To access her course, use the code CONCIERGE 00:00 Introduction to Patient Advocacy 02:44 Claudia's Journey into Healthcare 05:42 The Role of a Patient Advocate 08:16 Navigating Healthcare Challenges 10:51 The Impact of Technology on Patient Advocacy 13:45 Writing 'Patient Empower Thyself' 18:31 Conclusion and Resources
Episode 42: DPC Insights from Salveo Direct Care
2025/06/14
In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Drs. Prisiliano and Monica Salas from Salveo Direct Care. They discuss the structure and growth of their direct primary care practice, the importance of marketing and community engagement, and the role of AI in healthcare. The conversation highlights the benefits of membership medicine and how it can lead to better patient outcomes. Chapters 00:00 Introduction to Direct Primary Care 01:56 Understanding the DPC Model 03:45 Transitioning from Traditional to Direct Care 03:45 Advice for New Physicians Considering DPC 05:40 Marketing Strategies for DPC Practices 09:46 The Importance of Community Engagement 13:40 The Role of AI in Modern Medicine 17:58 Final Thoughts and Future of DPC
Episode 41: Innovative Solutions for Obstructive Sleep Apnea with Dr. Douglas Krohn
2025/06/14
In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Doug Krohn, founder of Konk Sleep, a telehealth platform designed to streamline the diagnosis and treatment of obstructive sleep apnea. Dr. Krohn shares his journey from being a pediatrician to creating a solution that addresses the pain points of traditional sleep apnea diagnosis and treatment. The conversation covers the serious health risks associated with untreated sleep apnea, the innovative approach of Konk Sleep in reducing diagnosis time, and how concierge and direct primary care practices can collaborate with Konk to enhance patient care. Additionally, Dr. Krohn discusses the marketing strategies employed by Konk Sleep to reach potential patients effectively. Chapters 00:00 Introduction to Concierge Medical Marketing and Dr. Doug Krohn 02:41 The Journey to Founding Conk Sleep 05:32 Understanding Obstructive Sleep Apnea 08:15 Traditional Diagnosis vs. Conk Sleep's Innovative Approach 11:16 The Patient Experience with Konk Sleep 14:01 Collaboration with Concierge and Direct Primary Care Practices 16:34 Marketing Strategies for Konk Sleep 19:42 Conclusion and Future Directions
Episode 40: Empowering Patients with Cancer Treatment Advocacy with Chad Levitt
2025/04/23
In this episode of the Concierge Medical Marketing Podcast, Dr. Chad Levitt shares his journey from a traditional oncology practice to founding OnCare MD, a virtual oncology advocacy service. He discusses the importance of patient education, empowerment, and the integration of technology in cancer care. Dr. Levitt emphasizes the need for patients to be informed consumers in their healthcare journey and how his practice aims to fill the gaps in traditional oncology care. The conversation also touches on the potential for growth and collaboration within the healthcare landscape. Chapters 00:00 Introduction to Dr. Chad Levitt 01:38 Chad's Medical Journey and Specialization 06:18 The Launch of OnCare MD 09:55 Patient Engagement and Practice Structure 18:26 Integrative Oncology and Patient Empowerment 24:44 Business Model and Collaborative Opportunities 32:30 The Future of Oncology and Technology 38:33 Conclusion and Contact Information
Episode 39: Building Better Teams for Better Outcomes with Tina Patel Gunaldo
2025/04/21
In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Tina Patel Gunaldo, founder of Collaborate for Health. Tina shares her journey from physical therapy to focusing on interprofessional collaboration in healthcare. The conversation emphasizes the importance of teamwork in achieving better patient outcomes, the characteristics of high-performing teams, and the role of community in patient care. Tina provides practical advice for small medical practices on building effective teams and highlights the significance of including patients in discussions about their care. The episode concludes with resources for developing high-performing teams in healthcare settings. Chapters 00:00 Introduction to Team Building in Healthcare 01:37 Tina's Journey: From Physical Therapy to Team Collaboration 05:48 The Science of Teaming: Knowledge, Skills, and Application 07:43 Building Healthy Teams in Small Practices 10:26 30 Characteristics of High-Performing Teams 16:09 The Importance of Community in Healthcare 21:41 Understanding Patient No-Show Rates 27:03 Involving Patients in Team Discussions 30:37 Creating Effective Communication Pathways 35:11 Conclusion: The Future of Team-Based Care
Episode 38: Better Care through DPC with Dr. Penni Vachon
2025/04/20
In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Penni Vachon, a nurse practitioner and owner of DPC Launchpad. Dr. Vachon shares her journey from traditional insurance-based practice to establishing a Direct Primary Care (DPC) model, emphasizing the importance of holistic care and patient relationships. The conversation covers the challenges of transitioning to DPC, marketing strategies, and the significance of mentorship in the DPC community. Dr. Vachon also discusses the recent DPC Launchpad conference, offering insights into the future of healthcare and the growing trend of DPC practices. Chapters 00:00 Introduction to Dr. Penny Vachon 01:31 Transitioning from Traditional to Direct Primary Care 05:56 The Benefits of Direct Primary Care 09:29 Advocacy and Coordination of Care 10:34 Managing Patient Panels and Complexity 12:54 Marketing Strategies for Growth 17:32 Challenges in Starting a DPC Practice 19:20 DPC Launchpad: Educating Future Practitioners 24:16 Advice for Aspiring DPC Practitioners 28:13 Setting Boundaries with Patients 30:09 Finding Work-Life Balance 34:00 The Future of Direct Primary Care
Episode 37: Medication Access in DPC Practice with Andrea Sebaihi
2025/04/17
In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Andrea Sebaihi, an expert in providing medication access and affordability for concierge medical and Direct Primary Care (DPC) practices through ManifestRx. They discuss how ManifestRx operates, the benefits it offers to both practices and patients, and share success stories of how it has positively impacted DPC practices. The conversation also touches on marketing strategies for growth in the healthcare sector and concludes with insights on supporting practices in their mission to improve healthcare delivery. Chapters 00:00 Introduction to Concierge Medical Practices 03:23 Understanding ManifestRx and Its Benefits 06:30 The Role of Medications in DPC Practices 09:22 Success Stories and Impact on Practices 12:28 Marketing Strategies for Growth 15:12 Conclusion and Final Thoughts
Episode 36: The Game-Changing Role of Pharmacists in Concierge Medicine with Dr. Ashley Pendrick
2025/03/31
In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Ashley Pendrick, a pharmacist and consultant specializing in the integration of pharmacists into concierge and direct primary care practices. They discuss the benefits of having pharmacists on the healthcare team, including improved patient care, cost savings, and reduced physician burnout. Dr. Pendrick shares insights on how pharmacists can enhance medication management, educate patients, and ultimately lead to better health outcomes. The conversation also touches on the future of concierge medicine and the growing demand for personalized healthcare solutions. Chapters 00:00 Introduction to Concierge Medicine and Pharmacists' Role 03:20 The Impact of Pharmacists in Direct Primary Care 06:23 Financial Benefits of Integrating Pharmacists 09:29 Future of Direct Primary Care and Concierge Medicine 12:04 Building Relationships in Healthcare 15:17 Conclusion and Resources for Physicians and Pharmacists
Episode 35: From Military to Medicine with Dr. John Rothwell
2025/03/24
In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews John Rothwell from Island Direct Primary Care. John shares his journey from military service to becoming a nurse practitioner and eventually opening a direct primary care practice. He discusses the challenges and opportunities in the healthcare system, the importance of community engagement, and innovative marketing strategies for DPC practices. The conversation highlights the growing trend of direct primary care and its potential to transform patient care and healthcare delivery. Chapters 00:00 Introduction to Direct Primary Care and Guest Background 05:54 Transitioning to Direct Primary Care 10:34 Growth of Direct Primary Care in Brevard County 18:12 Challenges in Growing a Direct Primary Care Practice 27:54 Conclusion and Future Plans
Episode 34: From Nurse to Entrepreneur with Helen Tackitt
2025/03/12
In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Helen Tackitt, a family nurse practitioner and owner of Direct Primary Care Mebane. Helen shares her journey into medicine, the transition to a direct primary care model, and the marketing strategies that have helped her practice grow. She discusses the importance of patient connection, the challenges of setting boundaries, and the success stories of her patients, particularly in functional medicine. The conversation also touches on the future of direct primary care and the potential for government support in this innovative healthcare model. Chapters 00:00 Introduction to Direct Primary Care 04:09 Helen Tackitt's Journey into Medicine 09:29 Advice for New Practitioners 11:26 Marketing Strategies for DPC Practices 24:43 Success Stories in Functional Medicine 28:20 The Future of Direct Primary Care
Episode 33: Evolution of Concierge Medicine Marketing with Michael Tetreault
2025/03/12
In this episode, Steven Schwartz and Michael Tetreault discuss the evolution of concierge medicine and the importance of effective marketing strategies for medical practices. They explore various aspects of digital marketing, including website design, patient retention, and the significance of building strong relationships with patients. The conversation highlights the need for medical professionals to adapt to changing patient expectations and leverage technology to enhance their practices. Chapters 00:00 Introduction to Concierge Medicine and Marketing 03:00 The Evolution of Concierge Medicine 05:20 Concierge Medical Marketing: Services and Strategies 11:25 Designing Websites to Convert 14:07 Understanding Customer Avatars and Targeting 19:52 The Power of Marketing Automation 27:27 Automating Patient Engagement 28:52 The Importance of Connection in Healthcare 30:42 New School Marketing Strategies 34:38 Understanding the Need for Marketing 42:25 Creating Value in Patient Relationships 43:46 Free Resources for Medical Professionals 45:48 Recommended Reading for Growth 48:25 Personal Reflections and Faith
Episode 32: Overcoming Challenges in DPC with Dr. Matthew Hitchcock
2025/03/10
In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Dr. Matthew Hitchcock, a successful DPC physician from Chattanooga, Tennessee. They discuss Matthew's journey from engineering to medicine, the growth of his practice, and the challenges he faced along the way. Matthew shares insights on effective marketing strategies, pricing structures, and the importance of patient retention through word of mouth and social media. He also offers advice for aspiring DPC physicians and discusses the future of the DPC industry. Chapters 00:00 Introduction to Direct Primary Care 03:33 Matthew's Journey to DPC 06:22 Growth and Challenges in DPC 09:22 Marketing Strategies for DPC Practices 12:10 Pricing Strategies and Patient Retention 15:13 Navigating Employer Groups in DPC 18:22 Overcoming Challenges in DPC 21:04 Advice for Aspiring DPC Physicians 24:10 The Future of DPC and Concierge Medicine
Episode 31: From Dietitian to Health Innovator with Nina Crowley
2025/02/27
In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Nina Crowley, a nutrition expert and director at SECA, a company specializing in body composition analysis. Nina shares her journey from being a dietitian to working in health psychology and eventually joining SECA. The conversation delves into the importance of body composition analysis in healthcare, particularly in concierge medicine, and how it can enhance patient outcomes. Nina explains the technology behind body composition devices, the metrics they provide, and real-world applications in medical practices. The episode also discusses marketing strategies for integrating body composition services into healthcare practices. Chapters 00:00 Introduction to Nina Crowley and Her Journey 03:09 Understanding Body Composition Analysis 06:07 The Technology Behind Body Composition Devices 09:19 Integrating Body Composition in Concierge Medicine 12:25 Real-World Applications and Success Stories 15:29 Marketing Body Composition Services 18:20 Conclusion and Resources

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5 out of 5
3 reviews
★★★★★
Misterjggyfly 2024/11/17
From a fellow medical marketer…
Concierge Medical Marketing is a must-listen for anyone in the healthcare marketing space. The insights are spot-on, covering everything from patient ...
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