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Kristen and Gillean dive deep into one of the most essential — and often intimidating — aspects of working in media: contracts. Whether you're creating your own agreement or reviewing one sent by a brand, they break down exactly what to look for, what to include, and how to negotiate with confidence.  In this episode, we discuss: When and why you need a contract for brand partnerships and media work How to create your own contract, including key terms like deliverables, fees, rounds of revisions, payment timelines, and late payment penalties What to watch for when a brand sends you their contract — exclusivity clauses, usage rights, payment terms, and termination provisions The art of negotiation: how to advocate for yourself without damaging the relationship Real-life stories of contracts gone wrong (and how to avoid the same mistakes) Pits & Peaks: school lunch struggles, press-on nail mishaps, a powerhouse panel appearance, and a budget-friendly Trader Joe's skincare discovery Key takeaways: Always get a signed contract back before starting any work — verbal or email agreements leave you vulnerable Include specifics in your own contracts: scope of work, deliverables, revision rounds, reimbursement limits, payment timelines, and late fees When reviewing a brand's contract, pay close attention to exclusivity periods and usage rights — these can limit your future opportunities and should be reflected in your rate You can and should negotiate contract terms; brands are often more flexible than you'd expect Your name, image, and likeness are valuable — charge accordingly for long-term or perpetual usage Review termination clauses to ensure you have adequate notice and protection for long-term arrangements Ready to jump in and join our media mentorship program? Get started here: https://expertwithinfluence.com/media-mentorship Looking for an in-person event to get together with a community of ambitious, heart-forward women who just get you? Learn more about our next retreat: https://expertwithinfluence.com/2027-retreat  Disclaimer: Kristen and Gillean are registered dietitians, not attorneys. The information shared in this episode is based on their personal experience and is for educational purposes only. Always consult a qualified legal professional before signing any contract.

In this episode, Kristen sits down with Crystal Orozco, a registered dietitian and graduate of the Business Bestie media mentorship program, to talk about her journey from burnt-out corporate wellness dietitian to confident on-air TV personality. Crystal shares how she discovered the media space, navigated her anxiety around public speaking, and built long-term brand partnerships through authentic relationship-building. From her first nerve-wracking live segment to her monthly "Cooking with Crystal" TV series on ABC10, Crystal's story is a testament to facing your fears, pitching relentlessly, and trusting that you'll figure it out along the way. In this episode, we discuss: Crystal's transition from corporate wellness to media and why she made the leap How she overcame public speaking anxiety and panic attacks to thrive on live TV Landing her first paid TV segment and building long-term brand partnerships The power of in-person networking at conferences like FNCE and Expo West Why over-delivering and authentic brand alignment keep clients coming back How the media mentorship program accelerated her learning curve with real-time support Practical advice for dietitians waiting to feel "ready" before pitching Key takeaways: No one ever feels ready — you learn by getting in and doing the work The more you pitch, the more likely you are to hear a yes; rejection is rarely personal In-person networking is invaluable — brands want to know the personality behind the pitch Over-deliver on every partnership: make it easy for clients to say yes and keep coming back Surround yourself with a community of people who have been there and can guide you in real time Treat media work like a full-time job — consistency and persistence are what build momentum You can chase your fears and still enjoy the ride — growth happens outside your comfort zone Ready to jump in and join our media mentorship program? Get started here: https://expertwithinfluence.com/media-mentorship Looking for an in-person event to get together with a community of ambitious, heart-forward women who just get you? Learn more about our next retreat: https://expertwithinfluence.com/2027-retreat

Feeling stuck, stressed, or stretched too thin trying to "hustle" your way to success? In this episode, we sit down with best-selling author and National TV nutrition expert DJ Blatner, RDN, to unpack the surprising link between joy and achievement. DJ shares how ditching the hustle-at-all-costs mentality — and learning to ask "is there any way I could make this a hell yes?" — completely transformed her career, from landing an unconventional sports dietitian role with the Chicago Cubs to building a business rooted in fun instead of burnout. We dig into practical tools for reclaiming joy in everyday life: the "are you having fun?" phone reminder that keeps you honest, why singletasking beats multitasking for productivity and peace of mind, and how surrounding yourself with bigger-thinking people (hello, retreats) can shift your entire mindset. Plus, DJ opens up about her hilarious side-hustle history — from candle-making flops to poop-improving cookies — proving that entrepreneurial joy doesn't have to be perfect to be powerful. If you're a dietitian, entrepreneur, or busy parent looking for permission to have more fun without sacrificing success, this conversation is your reminder that joy isn't the reward for hard work — it's the strategy. In this episode: Why "hell yes or no" isn't the only choice — and how to find the middle ground The story behind DJ's unconventional path to becoming a sports dietitian How single tasking and presence can amplify joy (and productivity) Why surrounding yourself with bold, big-thinking people changes everything Our first entrepreneurial ventures (wax candles, bedazzled phone cases, and poop-friendly cookies included)

One-off projects are exciting—but if you're looking for more stability in your business, consulting might be the missing piece. In this episode, we're pulling back the curtain on one of our favorite income streams and sharing exactly what consulting looks like as a media dietitian. From long-term brand partnerships to recurring monthly retainers, we're talking about how consulting can create a strong foundation for your business while still giving you the flexibility to pursue TV segments, sponsored content, writing, and everything else you love. We also share the biggest pros and cons, how we've landed consulting opportunities, what brands are actually looking for, and why relationships and networking continue to open doors year after year. If you've ever wondered how to move from one-off projects to predictable monthly income, this episode is for you. We’d love to have you join us for our upcoming Media Mentorship in August. If you’d like more information or to view the application, check out the link below:  https://expertwithinfluence.com/media-mentorship  In This Episode We Discuss: What consulting actually looks like as a media dietitian Why consulting creates more predictable income The biggest pros and cons of consulting work How to land long-term consulting opportunities Why networking is your biggest asset Creating proposals that brands want to say yes to Monthly retainers vs. hourly pricing Examples of consulting projects we've worked on How to turn one-off projects into long-term partnerships Key Takeaways: Consulting gives you the opportunity to build recurring income while keeping the flexibility of entrepreneurship. Brands hire consultants for their expertise—not simply for their time. Long-term partnerships are often built through consistent relationships and networking. A strong proposal helps brands clearly see the value you bring. Defining your scope of work upfront protects your time and prevents scope creep. Monthly retainers can provide consistency while allowing room for flexibility. Every one-off project is an opportunity to build trust that can lead to something bigger. Diversifying your income streams creates more stability and less stress as an entrepreneur. Showing up consistently and doing great work is still the best way to grow your business. Sometimes you have to "borrow confidence" and figure things out along the way. Consulting has been one of the biggest building blocks in our businesses because it creates stability without sacrificing flexibility. We hope this episode gives you ideas for how you can start creating long-term partnerships of your own.

When Deanna Wolfe? joins the Business Bestie Podcast, you know you're going to walk away with pages of notes. In this episode, we sit down with our business coach and longtime mentor, Deanna, to talk about entrepreneurship, personal branding, social media, motherhood, sales, and the mindset shifts that help women stop waiting for perfect and start taking action. We dive into why so many women stay stuck in research mode, how to build confidence by doing instead of overthinking, and why the biggest growth often happens when you're willing to be seen before you feel completely ready. We also chat about pivoting your career, building a business that supports your life, navigating social media boundaries, and what motherhood taught Deanna about focusing on what truly matters. We’d love to have you join us for our upcoming Media Mentorship in August. If you’d like more information or to view the application, check out the link below:  https://expertwithinfluence.com/media-mentorship  In This Episode We Discuss: Why perfectionism is often procrastination in disguise How to pivot your business without starting over Building a personal brand that grows with you The mindset shifts that help entrepreneurs take action Social media boundaries that protect your mental health Why motherhood changes the way we approach work and success The difference between posting to post and posting with intention What it really takes to build a sustainable business Key Takeaways: Stop waiting for perfect. The women who grow are the women who start. You are allowed to change your mind, pivot, and build something new. Your personal brand can grow right alongside you. Taking action beats endless research every single time. Not everyone has to love what you post for it to be valuable. Social media should support your business, not take over your life. Being a mom doesn't make you less ambitious. It helps you get clearer on what matters. You don't need to do all the things. You need to focus on the right things. Confidence comes from doing, not from waiting until you feel ready. The version of you you're becoming is built one decision, one post, and one brave step at a time. This conversation felt like sitting down with a friend who tells you exactly what you need to hear. Deanna reminded us that growth doesn't come from having the perfect plan. It comes from taking action, learning as you go, and trusting yourself enough to keep moving forward. Grab your favorite drink, settle in, and listen to the full episode on our website. We think you're going to walk away inspired to take that next step you've been putting off.

Okay besties, this episode goes in a direction we did not expect and we loved every minute of it. We sat down with writer, media dietitian, and sustainability expert Christina Manian to talk about her career journey, how she built a successful freelance writing business, and why she's intentionally designed her life around what matters most to her. What started as a conversation about media work quickly turned into a deeper discussion about networking, entrepreneurship, manifestation, social media boundaries, mindfulness, creating a lifestyle you actually enjoy, and having the courage to pursue what feels aligned. Christina shares how she transitioned from working in intensive care at the Mayo Clinic to becoming a full-time freelance writer with nearly 700 published articles. She also opens up about building a career that supports her values, her love of nature, and her commitment to sustainability-focused nutrition. This conversation is thoughtful, inspiring, and full of reminders that success doesn't have to look the same for everyone. We’d also love to have you join us for our upcoming Media Mentorship in August. For more information and the application, check out the link below:  https://expertwithinfluence.com/media-mentorship  In This Episode, We Discuss: Christina's journey from clinical dietetics to full-time writing Working at the Mayo Clinic and realizing it wasn't her long-term path Building a freelance writing career from the ground up Why networking continues to be one of the most valuable career tools The realities of today's freelance writing industry How writing rates and media opportunities have changed Creating a career around lifestyle instead of status Sustainability-focused nutrition and why it matters Social media boundaries and protecting your energy Meditation, mindfulness, and manifestation Finding work that feels aligned with your values Why doing things you love often creates unexpected opportunities Building a business that supports the life you want Key Takeaways: There is no single roadmap to success. Networking often creates opportunities that strategy alone cannot. A career can be built around your ideal lifestyle. Discipline creates freedom. Social media boundaries can have a major impact on mental health. Doing meaningful work often starts before there's a financial payoff. Success looks different for everyone. Clarity comes from spending time with yourself and your goals. There were so many moments in this conversation that had us nodding along. Christina reminded us that success doesn't have to look loud, busy, or like anyone else's version of it. Sometimes success looks like creating a life that feels aligned, protecting your energy, spending time doing work you love, and having the courage to trust yourself along the way. Grab your favorite drink, put your feet up, and join the conversation with your business besties. We think you're going to love this one.

Okay besties… this episode is SUCH a good behind-the-scenes look at what it actually feels like to start putting yourself out there in media. We’re sitting down with two recent media mentorship grads — Lainey Younkin and Megan Huff — to talk about what happened when they stopped waiting and started pitching, networking, creating content, and saying yes to opportunities that felt a little scary. From landing paid brand partnerships and TV segments… to navigating rejection, undercharging, busy schedules, and confidence hurdles… this conversation is packed with honest insight for anyone who wants to grow in the media space. We also talk about balancing media work with private practice, clinical jobs, motherhood, entrepreneurship, and the very real challenge of trying to do all the things at once 😅 If you’ve ever wondered what the “early stages” of media work really look like — this episode gives you the real story. We’d also love to have you join us for our upcoming Media Mentorship. For more information and the application, check out the link below:  https://expertwithinfluence.com/media-mentorship  In this episode, we discuss: How Lainey and Megan got started in dietetics Why both of them felt pulled toward media work Using media to diversify income and expand opportunities Balancing full-time jobs, private practice, and media projects The reality of pitching brands and handling rejection Why the “slow middle” is part of the process Learning how to confidently charge higher rates Landing first paid partnerships and TV opportunities Using media to fight misinformation online Why networking matters so much in media The importance of community and mentorship How the snowball effect starts happening in business Delegating and learning where your time is best spent Building confidence while putting yourself out there Key Takeaways Media work takes consistency before momentum builds Rejection is normal — and not personal Confidence grows through repetition and experience Your expertise has real value Networking creates opportunities you can’t plan for Diversifying your income creates more flexibility Small wins eventually stack into bigger opportunities You don’t need to have everything figured out before starting This episode is such a good reminder that every media career starts somewhere. One pitch. One reel. One conversation. One uncomfortable first step. And honestly? That’s usually where the magic starts 💛

Okay besties… this episode is SUCH a good reminder that your career path does not have to be linear. We’re sitting down with Dr. Renee Korczak — media dietitian, researcher, entrepreneur, and founder of Good Gut Family — to talk about the winding road that brought her from pre-med student to food industry scientist to PhD researcher to building her own business in the media space. This conversation is packed with wisdom around adaptability, confidence, networking, motherhood, entrepreneurship, and learning how to trust yourself even when the next step feels uncomfortable. We also talk about building credibility online, working with brands ethically, creating opportunities for yourself, and why sometimes the biggest growth comes from simply staying in the game long enough. If you’ve ever questioned your direction, wondered if you’re “too late” to pivot, or needed a reminder that your experience matters, this episode is for you. (And yes, there’s also a very passionate discussion about press-on nails 😂) In this episode, we discuss: Renee’s journey from pre-med to becoming a dietitian and PhD researcher Working in the food industry before becoming an RD How mentors helped shape her career path Why adaptability matters more than having a “perfect” plan Building the Good Gut Family brand and finding a niche Translating nutrition science into consumer-friendly messaging The reality of working with brands ethically as a media dietitian Standing your ground when claims go too far Why community and mentorship matter in entrepreneurship What Renee learned from attending the Business Bestie Retreat The mindset shifts that helped her take big career risks Launching her upcoming women’s wellness coaching program Confidence, imposter syndrome, and putting yourself out there Key Takeaways Your career path can evolve many times — and still make sense Every job teaches you something valuable Networking can completely change your future You don’t need to know the entire plan before taking the next step Confidence grows through action, not before it Being adaptable is one of the biggest entrepreneurial skills You can be evidence-based AND creative Community makes hard seasons easier to navigate Staying in the game long enough often leads to momentum Renee’s story is such a powerful reminder that success rarely looks perfectly planned. Sometimes the next chapter starts because you were willing to say yes before you felt fully ready. And honestly? That’s where some of the best things begin

Episode Description: Okay besties… this one is for anyone who feels stuck between “this isn’t it” and “what do I do next?” We’re sitting down with Chelsea LeBlanc — a media dietitian, mom, and entrepreneur — who shares how she went from clinical work (including the chaos of hospital life during COVID 😅) to building a career in media that actually fits her life. From starting her blog 10 years ago to finally going all in when life forced the decision… Chelsea is sharing what it really looks like to pivot, trust yourself, and figure it out as you go. We’re talking pitching, persistence, motherhood, messy systems (lol), and how this career can evolve with you in every season. If you’ve been waiting for the “right time”… this might be your sign. In this episode, we discuss: How Chelsea discovered media dietetics in college Turning a side hustle into a full-time career Leaving clinical work and why it wasn’t the right fit The moment everything changed (and forced her to go all in) What pitching actually looks like behind the scenes Why most opportunities come from follow-ups — not first emails How to come up with creative, timely pitch ideas Building multiple income streams (TV, partnerships, toolkits, events) What it’s really like balancing work and motherhood How becoming a mom shifted her priorities and workflow Why flexibility is one of the biggest advantages of media work The reality of “figuring it out” in every season Key Takeaways: Your career doesn’t have to look like what you were taught in school Starting on the side builds confidence before going all in Sometimes the “push” you need comes unexpectedly Follow-ups matter more than your first pitch Creativity makes your pitches stand out You don’t need a perfect system — you just need to keep going Motherhood doesn’t stop your goals — it reshapes them Every season of life requires a different approach Chelsea’s story is such a good reminder that there isn’t one perfect path — just the one you keep showing up for.

Okay besties… this one is for anyone in the “is this actually going to work?” phase. We’re sitting down with Katharine — a dietitian, mom of three, and past media mentorship student — who is in her first real year of building a media career… and she is in it. From starting with a food blog to landing brand partnerships, TV segments, and even covering her family’s daycare expenses through media work — Katharine shares what it actually looks like to build momentum from scratch. We talk about the slow start, the snowball effect, learning to charge your worth, and how she’s navigating it all while raising three boys (including one at home full-time 👏). If you’ve ever wondered what the early stages really look like… this episode is your proof that it’s possible. In this episode, we discuss: How Katharine found her niche in family-friendly, realistic recipes What it looked like starting media work with zero brand partnerships The “no response” phase — and how she pushed through it The snowball effect and when things finally started clicking Landing her first sponsored TV segment (and why that changed everything) What she says yes to now vs what she passes on Why she’s focusing on long-term partnerships this year Balancing media work with being a mom of three The reality of working during nap time, early mornings, and in the margins Mom guilt — and how to actually cope with it How she used media work to help cover daycare costs Why looking at your income month-by-month can change your strategy Traveling with kids and building a flexible life through this career Key Takeaways: The beginning is slow — but momentum builds if you stay consistent. One “yes” can open the door to many more opportunities. You don’t need everything figured out to start. Long-term partnerships create more stability and income. Media work can fit into real life — even with kids at home. Guilt doesn’t go away — you just learn how to manage it. Flexibility is one of the biggest advantages of this career. Small wins turn into big growth over time. If you’re in that early stage where you’re questioning everything… Katharine is your reminder to keep going. Because the snowball does happen — you just have to stay in the game long enough to see it.

Okay besties… we’re pulling back the curtain on this one. Being a media dietitian can look super fun from the outside. TV segments, brand deals, cool opportunities. But there’s a whole lot that people don’t see. In this episode, we’re getting real about what it actually takes to build a career in media. From sending 30 pitches to land one opportunity, to contracts coming and going, to figuring things out as you go, we’re sharing the behind the scenes no one really talks about. We also talk about the highs too. The flexibility, the creativity, the “what’s in my inbox today?” energy, and why, even with the hustle, we wouldn’t trade this career for anything. If you’ve ever thought about getting into media… this is the real talk you need. In this episode, we discuss: Why media dietitian work is often glamorized (and what’s actually happening behind the scenes) The reality of pitching and why 30 pitches might lead to one yes What it feels like to get ghosted, hear no, and keep going anyway Why contracts come and go and how to handle that without spiraling The importance of diversifying your income streams Building something that’s actually yours (not just working for brands) Gatekeeping in the industry and why community matters more Fighting to get paid your worth (and why it’s so important) The learning curve of media work and figuring it out as you go Flexibility vs hustle and how both exist at the same time Why this career can feel lonely and how community changes everything Key Takeaways: It’s normal to send a LOT of pitches before landing one opportunity. Not hearing back doesn’t mean you failed, timing matters. Opportunities build over time, it really is a snowball effect. Diversifying your income protects you when things change. You have to advocate for your worth, no one else will do it for you. This work has a learning curve, and that’s okay. Flexibility is amazing, but it still requires hustle. Community makes everything easier, faster, and way more fun. If you’ve been dreaming about this kind of career, this is your reminder that it’s possible… and also totally normal for it to feel messy at first.

Okay besties… this episode is one of those full circle moments that we LOVE. We’re sitting down with Brooke — a media dietitian who was once in our mentorship saying, “I don’t even know what to post on social media”… and now she’s doing TV segments, brand partnerships, consulting work, and honestly just doing it all. We talk about what it really looked like to start from zero, how she pushed past perfectionism, and what happened when she finally decided to just show up (even when it felt a little cringe). Brooke shares how everything started to snowball after she took that first step — from posting her everyday recipes, to landing brand opportunities, to building a career she didn’t even know was possible a few years ago. This episode is such a good reminder that you don’t need to have it all figured out — you just need to start. In this episode, we discuss: How Brooke went from a daycare dietitian to working in media What helped her finally invest in herself and take the leap Why “just showing up” changed everything for her How she started posting content when she had no idea what to post The power of community, mentorship, and not doing it alone What it looks like to grow into TV, social media, and consulting work Key Takeaways: “You just need to show up — it doesn’t have to be perfect.” You have to be willing to be a little “cringe” at the beginning. You can’t figure out what works until you start posting. Fear of failure will keep you stuck if you let it. Community can help you grow faster and stay consistent. You don’t have to stay in one niche — it’s okay to pivot and evolve. If you’ve been sitting there thinking, “I don’t even know where to start”… this is your sign. Grab your favorite drink, get comfy, and come hang out with us — we’re cheering you on every step of the way. We’re so glad you’re here, Bestie! Follow Brooke on instagram @balancebybrookerdn

Okay besties… we are fresh off the Business Bestie Retreat and honestly we are still riding the high from the entire weekend. In this episode we’re giving you the full behind-the-scenes recap — from planning the retreat (which was way harder than we expected) to the powerful conversations, unexpected breakthroughs, and the incredible connections that happened when a group of women entrepreneurs came together in one space. We talk about what it looked like hosting our first retreat, the mindset shifts that came from our speakers, and the reminder that business isn’t meant to be built alone. From breathwork and masterminds to olive oil tastings and hot-tub conversations, this weekend reminded us just how powerful connection, community, and shared experiences can be. It was truly one of those weekends where you walk away feeling expanded, inspired, and completely energized about what’s possible next. In this episode, we discuss: What it was really like hosting our very first Business Bestie retreat Why connection and community are such an important part of building a business The powerful lessons we learned from our incredible speakers Why mindset and joy play a huge role in entrepreneurship Our biggest takeaways from the weekend and what surprised us the most Key Takeaways: Community is a powerful part of growing a business. Taking time away from your routine can bring clarity and new ideas. Mindset plays a huge role in how we experience entrepreneurship. Sometimes the most impactful moments happen in the unplanned conversations. Creating spaces for connection can lead to opportunities you never expected. Weekends like this remind us why we love what we do — building businesses, supporting each other, and creating spaces where women can grow together. Grab your favorite drink, get comfy, and come hang out with your business besties.

Okay besties… this one is SO good. We are sitting down with the incredible Stefani Sassos, Director of Nutrition & Fitness at Good Housekeeping — and we go everywhere in this conversation. From media responsibility and AI trends to meal prep hacks, CrossFit at 5am, supplement scams (yes, Amazon 👀), and how to actually balance a career in the city with kids at home. Steph pulls back the curtain on what it really looks like to work inside a major publication, how stories get pitched and chosen, and why having credentialed experts in media matters more than ever. And then we pivot into real life — commutes, sick kids, early workouts, and doing our best as moms. This episode feels like sitting at a coffee shop (or matcha shop 😉) with women who get it. In This Episode, We Discuss: What a “day to day” really looks like as Director of Nutrition & Fitness at Good Housekeeping How SEO has shifted to GEO (Generative Engine Optimization) and why AI is changing media The responsibility media outlets have in shaping public understanding of food and health Why over-supplementing can be risky — and what to actually look for Meal prep in one hour (and how a monthly plan changes everything) Strength training, CrossFit, and functional fitness as moms Trends we’re loving (fiber, creatine, saunas) and trends we’re over How to build a career in media while staying authentic to YOU Key Takeaways: “What makes you uniquely you… that’s what’s going to make you stand out.” You don’t have to invent a niche — your lived experience already shapes your perspective. Strength training is one of the best things we can do for our bodies. More supplements are not always better — quality and regulation matter. You can evolve in your career and change your mind — just stay authentic. We’re all just moms doing our best. Steph reminds us that we can love the hustle and still love coming home. That we can show up in media spaces with credibility and heart. And that being present — even when we don’t do it perfectly — matters. Grab your matcha (or coffee, no judgment 😘), and come hang out with us. We are so glad you’re here, Bestie.

If you’ve ever wondered how someone goes from dietetic intern to brand partnerships and TV segments—with a few pantyliner mishaps along the way—this episode is for you. We’re hanging out with our sweet friend and fellow media dietitian Mackenzie Burgess of Cheerful Choices, and she’s walking us through everything from her first awkward TV segment (spoiler alert: things fell out) to her organized-as-heck Canva mockups for brand presentations. This conversation is packed with encouragement, practical systems, and permission to start messy. Whether you’re in school, juggling media work on the side, or deep into your business, this is a must-listen for anyone trying to make moves in media without losing their marbles. How Mackenzie got started with media and blogging before becoming an RD Her “quarterly crisis” moments and how she moves through comparison The systems she uses to manage brand work, TV segments, and creative chaos Her best organization tips for new and aspiring media dietitians Why it pays to act like a pro (even when you’re just getting started) You don’t need a credential to start building your media voice. Time tracking can help you raise your rates with confidence. Disorganization leads to overwhelm—and systems are your secret weapon. You can be joyful, bougie, and still be figuring it out as you go. Grab a fun drink, cozy up with your notes app, and tune in to hear us giggle through the highs, lows, and all the crunchy-munchy goodness of Mackenzie’s journey. Your business besties are cheering you on! In this episode, we discuss:Key Takeaways: