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Chelsea and I were frothing to record this State of the Internet July breakdown, because this was a TRUE "WTF is going on" month! Today's report includes: Our takes on Yesteryear by Caro Claire Burke — what was the book REALLY about? Tradwife influencers? Motherhood? Performing womanhood? We get into it and what it means in a broader cultural context.Is "influencer" an insult? We respond to this Reel by Levi Coralynn who addresses the topic, and dive into the overlap between influencers, capitalism and misogynyMeta Glasses — Chelsea shares her theory about why these will never take off in the way Zuck deludes, Xanthe shares her take on how they've positioned these culturally, and we have to wonder... who (and what?) are these really for?Plus loads of other AI headlines, including Substack's partnership with Pangram to detect AI writing, the backlash against Meta's gen AI tool, and how did we get to the point of "Claudefishing", where you can have Claude create videos of you from a single imageBIG ep today! We discuss everything through the lens of online leadership, digital behavior, and modern philosophy. You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off. The internet is chaos — we'll help you make sense of it from our corner of it all. Connect with Xanthe: Join Social Life and use code CHELSEA for $10 off any membership! It's the social media + content strategy membership to stop second guessing your social media shit and become the sought-after creator you're meant to beCheck out the Leadership Lifestyle Carousel Templates — strategic templates designed with your audience's reaction in mindLinks to all of Xanthe's offers: including Leisure Ethic Planner, Content Planner and more Connect With Chelsea: Pitch Perfect Celebration of LifeNotes From The New World PodcastRead Footnotes: a weekly-ish newsletter filled with rabbit holes and questions that keep me up at nightInstagram: ⁠@chelseariffe⁠Threads: @chelseariffe

Ope! We're back on the mic after a little impromptu summer break and sharing what we've been up to behind the scenes — including some big conversations about evaluating where our resources (time + money + energy) are going and whether it's really aligned with our visions for the future. Tiny wine bar? Part-time in Paris? What's next for two ambitious Apples who can't seem to stay put for more than 10 months?! Tune in to find out.

If you’ve ever thought “I wish my entire business could be built around the thing I find most fun and fulfilling in the world,” YOU’RE GONNA WANT TO LISTEN TO THIS ONE. We get into how it’s maybe okay if your entire personality can’t be summed up through your IG feed, how Edila went from design → in-person experience curator over the last year, why she decided NOT to “build in public,” and her journey to hosting IRL events and retreats in stunning spaces around the world. This was such an inspiring chat about finding the thing you’re meant to be doing, bridging the gap between IRL and URL, proof that going all-in on your passion pays off, and a reminder that having fun is medicine. CONNECT WITH EDILA ↓

Chelsea and Xanthe are back on the mic with your State of the Internet June report, where we try to make sense of WTF is going on in the internet each month. Today's report includes: ⁠Jessi Jean's viral Yap Challenge and million-dollar launches — what makes offers go viral? How much did the role of FOMO play here? Plus, pricing strategy, and the difference between viral content and viral offers. (Xanthe and I also share what we think our own viral offers could be!)⁠Desire over data — Why do some creators like Kareem from Subway Takes deliberately ignore data? When are metrics actually useful vs. an armor? How much do you create for the love of the game over the numbers?⁠Flodesk's AI Studio rollout — AI really is taking over and its latest target is Flodesk, a company near and dear to Xanthe's heart that's prompted quite the moral dilemma. Will we use it? For what? What does this mean for tech companies en masse, including the "smaller" ones?Plus, low-effort posting, personal diary content, and the surge in nostalgia — is this all in resistance to AI?We discuss everything through the lens of online leadership, digital behaviour, and modern philosophy. You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off. The internet is chaos — we'll help you make sense of it from our corner of it all. OFFERS MENTIONED ↓ LIFESTYLE CAROUSEL TEMPLATESTHE ULTIMATE PITCH KIT CONNECT WITH CHELSEA ↓ INSTAGRAM PODCAST NEWSLETTER POPCORN CLUB

Trial Reels has entered the chat… but not like THAT. Today’s episode is a deep dive into Xanthe’s most recent social media experiment, after noticing some major gaps in her strategy both from a practical, strategic perspective, and through the lens of what feels best to share. You’ll learn why she’s been posting multiple times a day, what her process has been for getting back into her Reels + TikTok rhythms, and what metrics she’s looking at to measure whether these efforts are bringing her closer to her goals.P.S.: This episode promotes the Leadership Lifestyle Template Bundle which will be on sale as of June 24. Use code LYTTC at checkout for $60 off at www.ohsierra.ca/carousels

FRANK IS RE-HIRED (but that's not how he likes to see it)if you’ve been following along with our journey for a minute, you know that our business started as a partnership (in life + love + work!) but Frank got extracted from most day-to-day business operations for the better part of the last 2 years. however, it’s become CRYSTAL clear that in order to reach some big goals for 2026, xanthe simply cannot do it alone. and when presented with a job description for an operations hire, Frank said: why not me?this week’s episode digs into alllllll that, along with a few more bits and pieces along the way.

Chelsea and Xanthe are BACK for May's State of the Internet debrief, where we try to make sense of WTF is going on in the internet each month. Today's report includes: • Spotify's AI-generated podcast announcement — what does this mean for podcast hosts? Why do tech CEOs feel SO out of touch with these decisions? Plus why reading T&C's is IMPERATIVE these days and what to do with this info. • Hot Chef Threads drama — IYKYK, and if you don't, we'll explain. Do we "owe" our audiences anything after we make our personal lives very public? Is it okay to paywall your vulnerability? How can we be more mindful of the dynamic we play in our online communities? • The Met Gala x tech billionaires funding the arts — is this a good or bad thing in the long-run? Why are tech bros so obsessed with inserting themselves in fashion right now? What amount of money makes people bend on their morals/values and why? • Everlane gets bought up by SHEIN  — WTF. Period. We discuss everything through the lens of online leadership, digital behavior, and modern philosophy. You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off. CONNECT WITH CHELSEA ↓ ⁠INSTAGRAM⁠ ⁠PODCAST⁠ ⁠NEWSLETTER⁠ ⁠POPCORN CLUB

Hiiii from life post-Harry-Styles concert, back on the mic with a new monthly series: a roundup of all the things we’ve been most obsessed with, from products to productivity hacks to adorable tiny vehicles and everything in between. ENJOY! Also — a reminder that the Life of the Party pre-sale ends Saturday, so hop in to save $1000 right here.

F*ck nice, give them DRAMA!!! In today’s episode Xanthe sits down with Kal from Words Hurt Copy to chat all things ~authenticity~ in the current online landscape. You’ll learn how to come up with your next offer theme, tips to revive an existing sales page, practical approaches to show up as your TRUEST self online (even when people from your past are watching), and hear us chat extensively about why “performing for the algorithm” isn’t actually such a bad thing. We also get into the lore of the Christmas Kiss, the fear Final Destination bestowed upon a generation, and Kal’s ideal day in Barcelona. CONNECT WITH KAL ↓ WEBSITE INSTAGRAM THREADS

It’s quitting season!!! Xanthe’s unpacking all the content commitments she’s choosing to stop continuing (see ya, Saturday Shift!), plus a mixed bag update episode talking about travel plans, Lena Dunham’s memoir, hangover hacks, places we’re loving in Barcelona, and a discussion around community inspired by this post!

Did somebody sayyyy crossover series?! Xanthe and Chelsea have joined forces for this new monthly deep dive into what the actual f*ck is happening on the internet from social platforms, to podcasting, to pop culture. This week, we explore questions like: •⁠ ⁠Substack: Can you ethically stay? Can you afford to leave? •⁠ ⁠Alex vs. Alix: is Girl Fight the new Girl Boss? Is new media built to break? •⁠ ⁠Summer House: The bar is in hell, but are we complicit? And dig into lots of juicy nuances around online leadership, digital behaviour, and modern philosophy. You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off. CONNECT WITH CHELSEA ↓ INSTAGRAM PODCAST NEWSLETTER POPCORN CLUB

As the episode suggests: LAYOVER LORE DROP! Since 2020, we’ve been building what is now known as “Layover" — a real-estate portfolio that has at various times included a villa in Tulum, an apartment in Mexico City, a plot of land in Joshua Tree, an (almost) lake house in Michigan, and a cottage by the sea in Nova Scotia. The latter just went live on Airbnb this week (link below!) so to celebrate, we’re walking you through our entire timeline and journey in the real-estate investment and short-term rental world, detailing why we got into it all, how our vision has changed over the years, and all of the places we’ve bought, sold, leased, and backed out of ;) along the way. RENT LAYOVER SEASIDE ↓ Right Here

Eeeee a cross-over event! Xanthe caught up with Sara between the lines of our London trip, and absolutely GRILLED HER on her long-form content processes. You’ll learn how she maintains three (absolutely fire!) email newsletters, three (!!) substack publications, a blog, a podcast, a pinterest account… and the tea on ALLLL the systems that support her in showing up for ‘em. We also chat about how to be a good long-distance bestie, and the things we attribute to our ability to stay close even when we live far. A VALUE-PACKED AND VERY FUN EP! CONNECT WITH SARA ↓ Website Instagram Podcast Newsletter Substack (And if you missed it, here’s a link to the last time we had Sara on the pod!)

deep down, you probably do know what you want to be posting about — you just don’t think it makes sense strategically and/or assume that people simply won’t give a sh*t. AM I RIGHT? today’s episode kicks off by a major perspective shift AND an approach to try re: sharing your life online, and then we get into discussion around a couple headlines including ↓ • how platforms should be responsible for the spread of disinformation online • whether we can be legally liable for comments made on the posts we share plus a freaky phenomenon of increased traffic accidents on major album release dates, the Guinness shortage in Ireland (!!) due to fuel-price blockades, cheap snacks at The Masters, and whatever the f*ck else came up, as usual!

Xanthe’s finally ready to get back on Threads, while Frank deletes it on air! Wtf is up with the online thirst for a villain story (re: Summer House)! Misc. Instagram Stories strategies and an impromptu crash course on them! How to analyze culture without being a hater! Why cigarettes being “in” are a sign of the times in such a major way! Plus the latest influencer x AI nightmare material! And lots of other random things, per usual!