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Welcome to the Salesforce Spotlight podcast – your go-to source for insights on the future of marketing, sales, and customer experience, powered by Salesforce! Join our dynamic hosts, Vanessa Gentile, Head of Marketing at Salesforce Switzerland, and Stephan Lendi, renowned Voice Over Artist, Moderator, and Public Speaking Coach. Together, they bring you exclusive conversations with industry leaders, exploring how Salesforce innovations are shaping the way businesses connect with customers, enhance productivity, and drive growth. Whether you're a marketing professional, sales expert, or tech enthusiast, get ready to dive into engaging discussions that reveal the strategies behind successful digital transformations and AI-driven innovations. Tune in to discover how top brands are harnessing the power of Salesforce to thrive in an ever-evolving landscape. Let’s redefine the future, one conversation at a time!

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Check latest episodes from Salesforce Spotlight podcast

How Salesfive drives Success for Customers with AI

2025/12/17

Tune in to hear Stefan Barandun and Vanessa Gentile discuss how Salesfive helps customers go from problem to value on Salesforce.Highlights from this episode: ✅ Exploring real AI Agent projects in federal-style organizations and a consumer brand in Switzerland.✅ How Salesforce × Salesfive are piloting voice agents and driving innovation with the right guardrails.✅ And a look behind the scenes, what makes this partnership work so well.Follow us on LinkedIn for future episodes.

Customer 360: Turning customer data into commercial insights

2025/12/03

Tune in to hear Eduardo Chavez and Vanessa Gentile discuss how Medtronic was able to turn customer data into actionable insights for their sales team. Highlights from this episode: ✅ How the team delivered value in 5 weeks (field adoption signals: 84% rating 4+, 90% recommend, 100% say Salesforce value increased). ✅ The agent use cases that landed—sales-prep summaries, T&E history/recommendations, and instant follow-ups. ✅ What it really takes to scale: identity resolution, data readiness, enablement, and a 90-day pilot plan. If you work in the Healthcare Industry and care about turning data into trust (and outcomes), this one’s for you. Tune in and join our conversation. Follow us on LinkedIn for future episodes.

From Co-Pilots to Co-Workers: The shift from Assist Ai to Agentic AI

2025/11/19

Tune in to hear Josselain Prost, Salesforce Director at Deloitte unpack what agentic AI really means for customer transformation, where it works first, how it differs from assistive AI, and how to keep it safe.Highlights from this episode:✅ The difference between Assist AI and Agentic AI✅ Use Cases from Marketing, Sales and Service✅ How to use guardrails to build trust at scaleNow available on Spotify, Youtube and Apple Podcasts. If you’re starting your Agentic Journey, this is for you. Follow us on LinkedIn for future episodes.

From Months to Days: How COTRA Uses MuleSoft to Outpace Automotive Change

2025/11/05

Tune in to hear Benjamin Renold and Vanessa Gentile together with Stephan Lendi discuss how COTRA was able to keep headcount low while scaling their IT abilities with Mulesoft.Highlights from this episode:✅ Why COTRA used Mulesoft to transform their business IT✅ Best practices from Benjamins experience working with Mulesoft✅ How partners and customers are benefitting from the new infrastructureNow available on Spotify, Youtube and Apple Podcasts.Want to learn more about Mulesoft and how it can help your IT deliver value? Watch this hands-on webinar: API-led Integration Basics with MulesoftFollow us on LinkedIn for future episodes.

Journalism in the Age of AI: Innovation, Trust & the Future of News at NZZ

2025/10/01

Journalism in the Age of AI In this episode our host and moderator Stephan Lendi speaks with Barnaby Skinner, Deputy Editor in Chief at NZZ about innovation, trust and the future of news at NZZ. Some highlights from this episode: 🔵 How data is used to analyse reader behaviors and guide business strategy 🔵 How AI is being used in modern journalism and how to add value 🔵 Why shifting from content curation to creation is key Now out on all platforms! Unlock the full value of your Data with Data Cloud: https://www.salesforce.com/eu/data/ Connect with Barnaby Skinner: https://www.linkedin.com/in/barnabyskinner/ Follow us LinkedIn: https://www.linkedin.com/company/salesforce/

From Data to Trust - Rethinking the Client Journey for Financial Services

2025/09/10

In this episode our host Vanessa Gentile speaks with Florian Padberg, Head of Client Tech at Pictet Asset Management. Tune in to hear Florian Padberg talk about the journey from data to trust and how customer journeys in financial services are changing in the age of AI. What you'll learn in this episode: ✅ What the digital transformation in B2B client engagement looks like ✅ How AI can be used in financial industries and add value ✅ How Pictet is empowering the human workforce More about Salesforce Discover our solutions for Financial Services: https://www.salesforce.com/eu/financial-services/ LinkedIn: https://www.linkedin.com/company/salesforce/ Connect with Florian Padberg: https://www.linkedin.com/in/florian-padberg-696388/

Holcim’s Digital Transformation Journey: Leveraging Salesforce and AI for Sales Excellence

2025/02/05

Global construction leader Holcim reveals its digital transformation journey, focusing on how Salesforce and AI have revolutionized their sales strategies. Gain insights into how Holcim uses these tools to optimize sales processes, increase efficiency, and deliver better results. Listen For: [03:30 - 05:09] Navigating the Complexities of AI Adoption in Business [06:57 - 09:26] Revolutionizing Banking with AI: A Shift in Decision-Making More about Salesforce: https://www.salesforce.com/eu/ch/

How to Start with AI as a Company

2025/01/22

AI is changing the way companies approach sales and service. In this episode, we’ll explore practical steps for businesses looking to incorporate AI into their operations. Learn how to harness AI to enhance customer service, automate processes, and drive sales growth. Listen For : [01:27 - 04:22] The Spark of AI: From Predictions to Real-World Impact [04:22 - 06:04] The Continuous Innovation of AI: Beyond the Hype Cycle [23:26 - 24:38] Empowering Innovation: Involving Employees in Technological Transformation More about Salesforce: https://www.salesforce.com/eu/ch/

On’s Journey in Customer Experience Excellence

2025/01/08

On, a trailblazer in sportswear innovation, shares its journey from a small business to a globally recognized brand. Discover how Salesforce has played a crucial role in supporting their remarkable growth and why this partnership is so vital. Learn how On utilizes Salesforce to provide personalized, seamless experiences at every customer interaction, setting new benchmarks for customer satisfaction and loyalty. Listen for: [05:00 - 08:20] Fostering Growth Through Communication and Trust at On [08:56 - 12:20] Innovating Customer Experience with AI and Trust [17:50 - 19:51] Navigating Innovation with Responsibility: Insights from On's Explorer Spirit More about Salesforce: https://www.salesforce.com/eu/ch/

Maximizing Productivity Across Every Line of Business with Slack

2024/12/18

Discover how businesses are using Slack to streamline communication and collaboration. Whether you're in sales, marketing, or customer service, Slack offers tools to improve productivity across all departments. This episode will highlight best practices for integrating Slack into your daily workflows to achieve seamless efficiency. Listen For: [01:11 - 02:08] Slack as the Digital Headquarters [04:11 - 05:12] Transparency and Trust with Slack Connect [06:44 - 09:45] The Role of AI in Enhancing Productivity More about: Salesforce: https://www.salesforce.com/eu/ch/ Slack: https://www.salesforce.com/eu/slack/

Unlocking AI's Potential in Pharma: Innovations and Impact

2024/12/05

In this episode we will guide listeners through the transformative power of AI in the pharmaceutical industry and beyond. From drug discovery to patient engagement, learn how AI is driving innovations that can increase productivity and enhance the industry's operational efficiency. Listen For: [06:57 - 09:26] Transforming Banking with AI: A Shift in Decision-Making [12:12 - 13:57] Navigating AI in the Tightly Regulated Pharmaceutical Industry For more information, please see the latest Health & Life Sciences Study (Forrester Report), where senior industry leaders reveal key strategies for driving change (both patient-facing and operational capacities) with AI. More about Salesforce: https://www.salesforce.com/eu/ch/

How To Build An Impactful and Customer-Centric Marketing Strategy

2024/11/20

In this episode our Guest Speaker Pascale, Salesforce's Regional Sales Director for Marketing Cloud explores how data-driven insights, personalized engagement, cross-channel orchestration, and scalable solutions are reshaping modern marketing. She shares strategies for decision-makers aiming to optimize their marketing efforts to build lasting, impactful, and customer-centered strategies. From actionable insights to innovative ideas, learn how to stay ahead in an ever-evolving landscape! Listen for: [04:09 - 05:54] The Power of Personalization in the Digital Age [06:03 - 07:51] Redefining Customer Profiles with Salesforce More about Salesforce: https://www.salesforce.com/eu/ch/