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Welcome to the Salesforce Spotlight podcast – your go-to source for insights on the future of marketing, sales, and customer experience, powered by Salesforce! Join our dynamic hosts, Vanessa Gentile, Head of Marketing at Salesforce Switzerland, and Stephan Lendi, renowned Voice Over Artist, Moderator, and Public Speaking Coach. Together, they bring you exclusive conversations with industry leaders, exploring how Salesforce innovations are shaping the way businesses connect with customers, enhance productivity, and drive growth. Whether you're a marketing professional, sales expert, or tech enthusiast, get ready to dive into engaging discussions that reveal the strategies behind successful digital transformations and AI-driven innovations. Tune in to discover how top brands are harnessing the power of Salesforce to thrive in an ever-evolving landscape. Let’s redefine the future, one conversation at a time!

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Check latest episodes from Salesforce Spotlight podcast

How UNICEF CH & FL is Leveraging Technology to Create Greater Impact

2026/09/24

In this Salesforce Spotlight episode, Vanessa Gentile sits down with Samuel Wille, Director Partnerships & Philanthropy Switzerland & Liechtenstein at UNICEF to explore how they leverage technology and AI to create greater impact for their communities.Highlights from this episode:✅ How embracing innovation can help create even greater impact✅ How companies can ensure that humans remain at the center when it comes to AI.✅ What it takes for organizations to successfully embrace new technologiesWant to learn more about AI at Salesforce? Watch our demos.

From Collaboration to Intelligence: How the World Economic Forum Is Building an Agentic Enterprise

2026/08/28

In this Salesforce Spotlight episode, Vanessa Gentile sits down with Alicia Mazzarella, Head of Product - Intelligent Workplace at the World Economic Forum to explore their transformation from traditional collaboration to intelligent collaboration, powered by AI. Highlights from this episode: ✅ Lessons learned from switching to a new technology on a global level ✅ How Slack has transformed the way people work and collaborate ✅ What it means to become an Agentic Enterprise Want to learn more about Agentforce? Watch our demos.

Agentic AI and the Human Advantage: How People + AI Will Shape the Future of Customer Success

2026/08/14

In this Salesforce Spotlight episode, Vanessa Gentile sits down with Roberto Galdo, Chief Performance Officer at Merkle DACH where he leads customer success strategy and helps organizations achieve measurable business outcomes and maximize the value of AI and digital transformation. Highlights from this episode: ✅ How AI is transforming the relationship between technology and people ✅ What it means for customer success ✅ How organizations can create trust and value in the age of autonomous agents Want to learn more about Agentforce? Watch our demos.

Global Leadership in the Agentic Era

2026/06/29

In this Salesforce Spotlight episode, Vanessa Gentile sits down with Keith Myers, CMO at TE Connectivity, who has built and scaled organisations across Europe, India, China and the US and who brings a unique engineering mindset to B2B strategy, leadership and innovation.Highlights from this episode:✅ What the “agentic era” means from the leadership perspective✅ What skills leaders will need to be successful in this era✅ How platforms like Salesforce can help scale human-agent collaborationNow available on Spotify, Youtube and Apple Podcasts.Follow us on LinkedIn for future episodes.Want to learn more about Agentforce? Watch our demos.

Power Global Impact Through Digital Transformation

2026/05/19

In this Salesforce Spotlight episode, we sit down with Adina, Head of Digital Transformation at Gavi, one of the world’s most impactful global health organisations to learn how they are driving impact at scale with new solutions and AI.Highlights from this episode:✅ How Gavi improved their grants management with a new solution from Salesforce✅ How AI and agents are being used in the day-to-day work at Gavi✅ What is takes to scale digital transformation in a complex global ecosystemNow available on Spotify, Youtube and Apple Podcasts.Follow us on LinkedIn for future episodes.Want to learn more about Agentforce? Watch our demos.

From Vision to Value: How OWT Is Driving Digital Transformation at Scale

2026/03/31

In this Salesforce Spotlight episode, Vanessa Gentile sits down with Pierre Grydbeck, CEO at OWT, a Swisscom company and leading digital transformation partner in Switzerland. Together, they will explore the current digital transformation priorities in the Swiss market, the unique power of the OWT and Swisscom partnership, and how AI and Agentforce are already being used in real customer projects.Highlights from this episode:✅ What are the key digital transformation priorities in the Swiss market right now.✅ What mindset shift do Swiss companies need most right now to stay competitive.✅ Why Salesforce Agentforce is highly relevant for mid-sized and local Swiss companies.Now available on Spotify, Youtube and Apple Podcasts.Follow us on LinkedIn for future episodes.Want to learn more about Agentforce? Watch our demos.

Success in the Agentic Era: How to Move From Pilot to Production at Speed

2026/03/18

In this Salesforce Spotlight episode, we sit down with Cyril, CEO at Mavericx, a leading Salesforce partner in the DACH region, to unpack how his team helps companies go from pilot to production at speed for AI agents. Highlights from this episode: ✅ How to successfully deploy AI agents in highly regulated industries ✅ How Mavericx’s Data 360 & Agentforce 360 framework is redefining enterprise AI ✅ Why so many pilots fail and what’s the secret to go from pilot to production at speed Follow us on LinkedIn for future episodes: https://www.linkedin.com/company/salesforce/ Want to learn more about Agentforce? Watch our demos: https://www.salesforce.com/eu/agentforce/demos/overview/?nc=701ed000015gZ2oAAE

How Salesfive drives Success for Customers with AI

2025/12/17

Tune in to hear Stefan Barandun and Vanessa Gentile discuss how Salesfive helps customers go from problem to value on Salesforce.Highlights from this episode: ✅ Exploring real AI Agent projects in federal-style organizations and a consumer brand in Switzerland.✅ How Salesforce × Salesfive are piloting voice agents and driving innovation with the right guardrails.✅ And a look behind the scenes, what makes this partnership work so well.Follow us on LinkedIn for future episodes.

Customer 360: Turning customer data into commercial insights

2025/12/03

Tune in to hear Eduardo Chavez and Vanessa Gentile discuss how Medtronic was able to turn customer data into actionable insights for their sales team. Highlights from this episode: ✅ How the team delivered value in 5 weeks (field adoption signals: 84% rating 4+, 90% recommend, 100% say Salesforce value increased). ✅ The agent use cases that landed—sales-prep summaries, T&E history/recommendations, and instant follow-ups. ✅ What it really takes to scale: identity resolution, data readiness, enablement, and a 90-day pilot plan. If you work in the Healthcare Industry and care about turning data into trust (and outcomes), this one’s for you. Tune in and join our conversation. Follow us on LinkedIn for future episodes.

From Co-Pilots to Co-Workers: The shift from Assist Ai to Agentic AI

2025/11/19

Tune in to hear Josselain Prost, Salesforce Director at Deloitte unpack what agentic AI really means for customer transformation, where it works first, how it differs from assistive AI, and how to keep it safe.Highlights from this episode:✅ The difference between Assist AI and Agentic AI✅ Use Cases from Marketing, Sales and Service✅ How to use guardrails to build trust at scaleNow available on Spotify, Youtube and Apple Podcasts. If you’re starting your Agentic Journey, this is for you. Follow us on LinkedIn for future episodes.

From Months to Days: How COTRA Uses MuleSoft to Outpace Automotive Change

2025/11/05

Tune in to hear Benjamin Renold and Vanessa Gentile together with Stephan Lendi discuss how COTRA was able to keep headcount low while scaling their IT abilities with Mulesoft.Highlights from this episode:✅ Why COTRA used Mulesoft to transform their business IT✅ Best practices from Benjamins experience working with Mulesoft✅ How partners and customers are benefitting from the new infrastructureNow available on Spotify, Youtube and Apple Podcasts.Want to learn more about Mulesoft and how it can help your IT deliver value? Watch this hands-on webinar: API-led Integration Basics with MulesoftFollow us on LinkedIn for future episodes.

Journalism in the Age of AI: Innovation, Trust & the Future of News at NZZ

2025/10/01

Journalism in the Age of AI In this episode our host and moderator Stephan Lendi speaks with Barnaby Skinner, Deputy Editor in Chief at NZZ about innovation, trust and the future of news at NZZ. Some highlights from this episode: 🔵 How data is used to analyse reader behaviors and guide business strategy 🔵 How AI is being used in modern journalism and how to add value 🔵 Why shifting from content curation to creation is key Now out on all platforms! Unlock the full value of your Data with Data Cloud: https://www.salesforce.com/eu/data/ Connect with Barnaby Skinner: https://www.linkedin.com/in/barnabyskinner/ Follow us LinkedIn: https://www.linkedin.com/company/salesforce/

From Data to Trust - Rethinking the Client Journey for Financial Services

2025/09/10

In this episode our host Vanessa Gentile speaks with Florian Padberg, Head of Client Tech at Pictet Asset Management. Tune in to hear Florian Padberg talk about the journey from data to trust and how customer journeys in financial services are changing in the age of AI. What you'll learn in this episode: ✅ What the digital transformation in B2B client engagement looks like ✅ How AI can be used in financial industries and add value ✅ How Pictet is empowering the human workforce More about Salesforce Discover our solutions for Financial Services: https://www.salesforce.com/eu/financial-services/ LinkedIn: https://www.linkedin.com/company/salesforce/ Connect with Florian Padberg: https://www.linkedin.com/in/florian-padberg-696388/

Holcim’s Digital Transformation Journey: Leveraging Salesforce and AI for Sales Excellence

2025/02/05

Global construction leader Holcim reveals its digital transformation journey, focusing on how Salesforce and AI have revolutionized their sales strategies. Gain insights into how Holcim uses these tools to optimize sales processes, increase efficiency, and deliver better results. Listen For: [03:30 - 05:09] Navigating the Complexities of AI Adoption in Business [06:57 - 09:26] Revolutionizing Banking with AI: A Shift in Decision-Making More about Salesforce: https://www.salesforce.com/eu/ch/

How to Start with AI as a Company

2025/01/22

AI is changing the way companies approach sales and service. In this episode, we’ll explore practical steps for businesses looking to incorporate AI into their operations. Learn how to harness AI to enhance customer service, automate processes, and drive sales growth. Listen For : [01:27 - 04:22] The Spark of AI: From Predictions to Real-World Impact [04:22 - 06:04] The Continuous Innovation of AI: Beyond the Hype Cycle [23:26 - 24:38] Empowering Innovation: Involving Employees in Technological Transformation More about Salesforce: https://www.salesforce.com/eu/ch/