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Send us Fan Mail Posting consistently but struggling to turn followers into clients? Your audience may need more opportunities to connect with you, experience your expertise, and build trust before they’re ready to buy. In this episode of The Content Lab Podcast®, Carli shares how to build a community around your service-based business using valuable content, lead magnets, and real conversations. She also shares how changing the messaging behind her Content Clarity Workbook helped attract potential clients and generate discovery calls. You’ll learn: • How to create a lead magnet that gives your audience a quick win • Why clear messaging helps people understand the value of your free resource • How to start conversations that reveal your audience’s needs • How audience questions and customer wins can strengthen your community • Ways to bring people together through workshops, email, and shared spaces • Why your community-building strategy should extend beyond social media Whether you’re starting your business or want a stronger connection with your existing audience, this episode will help you build trust and nurture relationships that can lead to inquiries, referrals, and bookings. Join The Content Lab community: https://www.cdcreativecoagency.com/content-marketing-membership Connect with Carli on Instagram: https://www.instagram.com/cd.creativeco/ ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco  📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

Send us Fan Mail Creating good content doesn’t automatically lead to paying clients. You need a marketing funnel that helps people discover your business, build trust, and take the next step toward working with you. In this episode of The Content Lab Podcast®, I’m taking you behind the scenes of two marketing funnels I use in my business: one for my in-person Content Days and another for my online Content Lab membership. I’ll walk you through how I connect lead magnets, email nurture sequences, discovery calls, and onboarding to create a repeatable journey from interested follower to paying client. You’ll learn: • What a marketing funnel is and how it supports your content strategy • How I use a local lead magnet to attract potential Content Day clients • How my free Camera Roll to Content workshop leads into my membership • How email marketing builds trust and follows up with potential customers • Where discovery calls, service packages, and automated booking fit into the process • How intentional onboarding helps clients and members get started • How to identify and simplify confusing steps in your own customer journey If you’re a service-based business owner posting consistently but struggling to generate inquiries or bookings, this episode will help you map out what needs to happen after someone sees your content. Join The Content Lab: https://www.cdcreativecoagency.com/content-marketing-membership Register for the free Camera Roll to Content workshop: https://www.cdcreativecoagency.com/camera-roll-to-content Connect with me on Instagram: https://www.instagram.com/cd.creativeco/ ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco  📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

Send us Fan Mail Your Instagram page might be costing you clients — and you don't even know it. In this episode, I sit down with Houston business consultant Mia Anderson for a live social media audit. We go through her page in real time — her bio, her content, her links, her highlights — and I break down exactly what's working, what's not, and how to fix it. If you're a service-based business owner and you've ever wondered why people are landing on your page but not reaching out, this episode is going to hit different. Here's what we cover: Why your bio is too vague and how to get crystal clear on what you actually sellThe SEO trick most people miss in their Instagram name fieldHow to write a bio so clear a first grader can understand what you doWhy your link in bio needs a direction — not just a linkWhy B-roll without context isn't converting and how to fix itThe social proof strategy that makes people pull the trigger on booking youHow to repurpose content you've already captured instead of starting from scratch____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco  📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

Send us Fan Mail You're posting consistently, your content looks good — so why isn't it converting? In this episode, I'm breaking down exactly what makes content actually convert to paying clients, why most business owners are missing it, and the exact framework I use to create content with intention. This one is packed. Here's what we cover: The 5 reasons your content looks good but isn't convertingWhy "cute" content is actually hurting your businessMy 6-step content framework that actually drives actionWhy knowing all of this still won't get you clients on its own (and what will)The 4 things holding most people back from executing____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco  📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

Send us Fan Mail If you've ever boosted a post and wondered why nothing happened — this episode is for you. I sat down with Meta Ads strategist Jana Bishop for a full breakdown on how to actually use Meta ads as a small business owner. Jana has spent over a million dollars of her own money learning ads, has 17,000 students in her programs, and she breaks it ALL the way down — no fluff, no gatekeeping. Here's what we cover: The real difference between boosting a post and running ads through Meta Ads ManagerThe Meta Pixel — what it is and why you need it set up NOW, even if you're not ready to run ads yetThe best type of content that performs well as an ad Which campaign objective to start with and why awareness is still queenRealistic ad spend for beginners — and when you're actually ready to run a sales campaignThe most common mistakes people make that waste their ad budgetIf you've been sleeping on ads or too intimidated to start — this is your sign. 🔗 Connect with Jana on Instagram: @theJanaBishop ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco  📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

Send us Fan Mail Q1 is DONE. And I'm not letting it pass without breaking it all the way down. In this episode of The Side Hustler Podcast, I'm doing a full Q1 debrief — the wins, the losses, the strategies that worked, and the ones I need to let go of. No fluff, just real talk about what actually happened and what I'm building on going into Q2. Here's what we're getting into: A full breakdown of my Q1 goals — what I hit and what I missedThe strategies that actually moved the needle (and the ones that didn't)My game plan for Q2 and how I'm approaching it differentlyThe launch of my new offer — the Content to Client Framework — and what that's going to look likeIf you're a side hustler trying to build something real, this episode is for you. Let's get into it. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco  📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

Send us Fan Mail If you’re tired of constantly chasing new clients, this conversation is going to shift something for you. In this episode, I’m talking with Kenniqua Lewter — client experience systems strategist and HoneyBook expert — about how service providers can turn one-time clients into repeat bookings and referrals without burning out. We break down the biggest mistakes business owners make with client experience, why offboarding is where most people lose repeat revenue, and the simple upgrades you can implement this week to make your client process feel more professional, personal, and unforgettable. If you want more repeat clients, better testimonials, and referrals that don’t require you to “post harder,” press play. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco  📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

Send us Fan Mail LinkedIn is one of the most overlooked platforms for service providers — and honestly, I get why. If you’re used to Instagram, LinkedIn can feel “corporate” and confusing. So I brought on LinkedIn specialist Molly Godfrey to break down how to actually use LinkedIn for lead generation in a way that feels strategic, simple, and sustainable. We talk about how to use your existing network (especially if you have a corporate background), how often to post, what content performs best, how to optimize your profile for conversions, and why relationship-building matters more on LinkedIn than gimmicks and hacks. If you’re a side hustler or service provider who wants to get clients from LinkedIn without posting every day — you’re going to love this one. Connect with Molly: Molly Godfrey on LinkedIn: https://www.linkedin.com/in/molly-godfrey/ ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco  📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

Send us Fan Mail Talking head videos are the #1 type of content so many business owners avoid… and I get it. But if you’re a service provider, you can’t skip them if you want your content to build trust and convert. In this episode, I’m breaking down how I make talking head content easier — what to say, how to plan it, how to batch record it, and how to batch edit it so your content doesn’t sit in a folder for months. I’m sharing my content strategy for coming up with ideas, my talking heads framework, and the practical tips that make your videos look and sound high quality — without needing fancy equipment. If you’re ready to show up confidently on camera and create content that actually moves your business forward, this episode is for you. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco  📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

Send us Fan Mail Taxes don’t have to be stressful — but you do need a plan. In this episode, I'm sitting down with financial coach Abby Sarage with Tailored Financial Solutions to break down taxes for side hustlers and business owners in a way that actually makes sense. In this episode, you’ll learn:  The difference between tax filing and tax strategyThe most missed deductionsHow W-4 withholdings can impact your tax bill What systems help you stay organized throughout the year.This episode also covers business structure basics, bookkeeping habits, and simple wealth-building tools like 401(k)s and SEP IRAs that can support long-term financial growth. Connect with Abby: @tfsjourney | tfsjourney.com ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco  📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

Send us Fan Mail Are you creating content… but not making sales? In this episode, I'm breaking down the exact shifts service providers need to make in order to create content that actually converts followers into paying clients. You’ll learn: • Why selling your business is not the same as selling your offer  • How to niche down in a way that builds authority  • Why transformation sells more than deliverables  • What real sales content looks like (without feeling pushy)  • How to simplify your offer so people actually understand what they’re buying If your content feels random, inconsistent, or disconnected from revenue — this episode will help you fix it. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco  📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

Send us Fan Mail One of the most common questions I get is: How are you doing all of this? In this episode of The Side-HustlHER Podcast, I’m breaking down what my day-to-day actually looks like as a wife, mom, 9–5’er, content agency owner, and tech startup founder. I’m sharing the real systems I use to stay consistent, protect my creativity, and avoid burnout — without pretending that I have it all perfectly together. In this episode, we talk about: Understanding your capacity and setting realistic limits in businessWhy I implemented paid discovery calls to protect my calendarMy time blocking strategy and how I zone my dayHow I structure client days (and why I stopped overbooking myself)Meal prep kits + outsourcing as time-saving tools that make life easierBuilding an automated marketing funnel so your business can run even when you’re offlineLetting go of mom guilt and giving yourself grace in different seasonsIf you’re trying to balance your real life while building something big, this episode will help you feel seen — and give you a strategy you can actually use. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco  📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

Send us Fan Mail If you’ve been saying “I don’t really have a brand” but you want brand deals, paid collaborations, and to grow as a content creator… you do have a brand. You just need structure. In this episode of The Side-HustlHER Podcast, I’m doing a live social media audit with my client Falynne, who’s building her presence around lifestyle, crafts, and Houston experiences. We walk through exactly how to tighten up her Instagram so brands know who she is, what she creates, and how to work with her. You’ll learn: How to choose niches that fit your real life (and make consistency easier)What to change in your Instagram name to improve search + discoverabilityHow to rewrite your bio with a clear value statement, location, and collab emailWhy you need a portfolio/media kit link so brands don’t have to digHow to create experience content that flows (10–15 clips + storytelling + voiceover)How to tag brands in posts and stories to increase your chances of getting noticedIf you’re a new content creator, lifestyle creator, or someone trying to land brand partnerships, this episode will give you clear next steps you can apply immediately. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco  📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

Send us Fan Mail If you’re posting consistently but still struggling to turn followers into customers, your content strategy might be working against you. In this episode of The Side-HustlHER Podcast, I’m breaking down the five biggest content mistakes that are killing your sales on social media — and how to fix them without overhauling your entire strategy. These aren’t technical issues or algorithm hacks. These are trust, clarity, and connection gaps that stop people from taking action. In this episode, we cover: Why relying too heavily on graphics makes your brand feel disconnectedHow AI-only content impacts trust in today’s online spaceWhy talking head content builds authority faster than trendsHow social proof content influences buying decisionsWhy clear, visible links are essential for conversionsIf you’re ready to stop creating content “just to post” and start creating content that drives sales, this episode will help you make immediate, practical changes. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco  📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!

Send us Fan Mail In this episode of The Side HustlHER Podcast, I’m breaking down the seven biggest things business owners are skipping on social media that are directly impacting their ability to convert content into paying clients. We’re talking about the difference between being visible and being searchable, why consistency matters more than motivation, and how systems like SEO, DM automations, and social proof help your content work harder for you. In this episode, you’ll learn: How Instagram SEO helps potential clients find you through searchWhy your posting cadence affects reach, engagement, and growthHow to use trial reels to reach new audiences without burning outWhat your link in bio should actually look like to drive actionHow DM automations streamline lead generation and conversionsWhy highlights and social proof accelerate trust and buying decisionsIf you’re tired of creating content “just for fun” and ready to make social media a revenue-driving tool, this episode will help you reset your strategy and move forward with intention. ____________________________ 🔗 Follow Me On Socials: Instagram: @cd.creativeco  📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day 📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk 📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat 🎧 Don’t Forget to Subscribe & Leave a Review!