Advertise on podcast: The MotUS Edge

On this episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons sit down with elite performance and mindset coach Jen Graffice, founder of Q Life, to explore the psychology behind mental blocks, confidence, pressure, fear of failure, and peak performance in youth sports.   Jen explains why a mental block may have very little to do with the skill itself, how parents and coaches can unintentionally add pressure, and why building confidence requires more than telling an athlete to "just do it." The conversation also dives into work-life balance for high achievers, intentional mindset practices, handling competition pressure, and the powerful idea of **normalizing failure to build resilience**.   You'll hear practical strategies for helping athletes regulate pressure, develop courage, learn from mistakes, and become stronger competitors—without making winning the only measure of success.   ✅Perfect for cheer gym owners, coaches, youth sports leaders, parents, and athletes who want to better understand mental blocks, athlete confidence, sports psychology, performance anxiety, resilience, and how to create healthier high-performance environments.**   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

The holiday season doesn't have to mean slower revenue for your cheer gym. In this episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons share practical, creative ways cheer gym owners and youth sports facilities can increase revenue during the holidays while strengthening their gym community.   From Halloween events, haunted houses, holiday camps, Black Friday "shop till you drop" clinics, Christmas markets, Santa workshops, parent nights out, New Year's Eve events, and seasonal fundraisers, the crew digs into ideas they've actually seen work in gyms. They also discuss using holiday events to attract new families, involve staff in generating fresh ideas, create community partnerships, and turn unused gym time into additional revenue.   But the holidays aren't only about making extra money. Stacy, Casey, and Sean also talk about gratitude, remembering your "why," celebrating the good moments, and recognizing the impact youth sports leaders have on athletes and their families. Their challenge? Start writing down three things you're grateful for each day—and see what happens when gratitude becomes intentional.   ✅ Perfect for cheer gym owners, youth sports business owners, coaches, program directors, and facility managers looking for holiday marketing ideas, additional revenue streams, creative gym events, community engagement strategies, and practical ways to finish the year strong.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

On this episode of The MotUS Edge Podcast, Stacy Rowe and Sean Timmons sit down with Rommel Osuna, Tumbling Director at World Cup New Jersey and creator of TumbleCon and Tumble for Troops, to talk about coaching, education, tumbling technique, athlete safety, and the power of sharing knowledge throughout the cheerleading industry.   Rommel shares how TumbleCon grew from conversations among some of the industry's leading tumbling coaches into a hands-on educational conference where coaches learn different approaches to teaching, spotting, drills, and skill development. The conversation explores why there is no single way to coach every athlete—and why the best coaches never stop learning.   Rommel also shares the inspiring story behind Tumble for Troops, a nonprofit that brings cheer gyms together to raise money for veteran-focused charities. What began as one Veterans Day open gym in New Jersey has grown into a nationwide effort that has donated more than $150,000 to organizations supporting veterans.   Plus, hear what's ahead for TumbleCon, including continued events in Texas, Georgia, and Arizona, possible expansion into the Northeast, and potential international locations in Canada and the UK.   This episode is perfect for cheer coaches, tumbling instructors, gym owners, program directors, and youth sports professionals looking to improve coaching techniques, develop safer athletes, invest in staff education, and build a stronger coaching culture.     Information About Tumble Con: Instagram: https://www.instagram.com/tumblecon/ Facebook: https://www.facebook.com/profile.php?id=61555446814662 Website: https://tumble-con.com/     Information About Tumble for Troops: Instagram: https://www.instagram.com/tumble4troops/ Facebook: https://www.facebook.com/profile.php?id=100079119097090     *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

What does it really take to grow a successful cheer gym—and keep athletes and families coming back year after year?   Recorded live at the MotUS Business Expo, Casey Jones sits down with experienced cheer gym owners and directors Mallory Ortiz, Randy Dickie, and Pam Puckett for candid conversations about the business behind All Star cheerleading. They dive into athlete retention, enrollment, gym pricing, staffing, leadership, facility growth, customer experience, gym owner burnout, and why success goes far beyond trophies and wins.   You'll hear why retaining athletes may matter more than constantly chasing new enrollment, when gym owners should consider raising prices, how to build a strong staff, why owners need to work on the business instead of constantly working in it, and how creating an experience athletes love can drive long-term growth.   The group also discusses the changing future of All Star cheer, balancing competitive success with athlete development, investing in facilities and equipment, and the lessons learned from decades of owning and operating successful cheer programs.   Perfect for: All Star cheer gym owners, cheer gym directors, coaches, youth sports business owners, program managers, and anyone looking for practical strategies to improve athlete retention, grow enrollment, strengthen gym culture, build a better staff, and create a more sustainable and profitable cheerleading business.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

What does it really take to grow a successful cheer gym business? Sometimes the best ideas, partnerships, and breakthroughs happen outside the classroom—and in the conversations between cheer industry leaders.   In this special live episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons come together in Nashville at the MotUS Business Expo to talk about cheer gym growth, leadership, networking, collaboration, and the value of learning from other business owners.   They also pull several friends from across the cheerleading industry into the conversation, including Jason Larkins of Let's Talk Cheer, Carly Jasper of Premier Athletics Kentucky, Alex Gaggioli of CheerTheory, and Carly Byman of Varsity All Star. From first jobs and unexpected career paths to karaoke songs and the future of cheer and dance, this episode gives listeners a fun, behind-the-scenes look at the people who help move the industry forward.   Stacy, Casey, and Sean also share what they're looking forward to at the MotUS Business Expo, why face-to-face networking matters for cheer gym owners, the power of learning from other businesses, and the excitement surrounding the inaugural Cheer & Dance NOVAS.   This episode is perfect for cheer gym owners, all star cheer coaches, program directors, youth sports business owners, event producers, and cheer and dance professionals looking for business growth ideas, stronger industry connections, leadership insight, and a little fun along the way.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

Why can an All Star cheer team score a 98 one weekend and a 96 the next—even with a stronger routine?   In this episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons sit down with Tannaz Kirichkow, owner of the California All-Stars, for a candid conversation about one of the most debated topics in competitive cheerleading: scoring and judging consistency.   The group discusses subjective scoring, judge education, technique and execution scores, the challenges of AccuScore, differences between regular-season and Worlds scoring, and why better communication between coaches, judges, and event producers could benefit the entire sport. They also explore the realities of judging hundreds of competitions each season and whether additional training, certification, and experienced judging panels could create greater consistency.   Tannaz also shares lessons from building the California All-Stars into a powerhouse with 88 World Championship medals, including 31 gold medals. Her advice for gym owners? Success takes patience, consistency, strong culture, trust, delegation, and a willingness to keep building brick by brick.   ✅Perfect for All Star cheer gym owners, coaches, program directors, event producers, judges, cheer parents, and youth sports leaders who want to better understand competitive cheer scoring while building stronger athletes, teams, and organizations.   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

What makes a successful cheer gym last for decades while others struggle to survive? Stacy Rowe, Casey Jones, and Sean Timmons tackle one of the biggest challenges facing All Star cheer leaders: balancing elite team success with long-term program growth. They discuss athlete progression, youth development, level placement, parent expectations, Worlds teams, competition structure, and how gym owners can avoid common mistakes that lead to declining programs.   Whether you're building athletes from the ground up or trying to strengthen your gym culture, this episode offers practical insights on creating sustainable success without sacrificing the future of your program.   ✅Perfect for: Cheer gym owners, All Star coaches, program directors, youth sports business owners, and leaders looking to build stronger teams, develop athletes the right way, and create lasting success in competitive cheer.   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

Can your mindset truly transform your health, business, and life? In this inspiring episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, Sean Timmons, and special guest Nicole Kernohan—TEDx speaker, high-performance coach, and bestselling author of Audacious Joy—explore the powerful connection between mindset, resilience, gratitude, and peak performance.   Nicole shares her extraordinary journey from being partially paralyzed after a multiple sclerosis diagnosis to living symptom-free for more than 20 years, revealing how belief, gratitude, and intentional thinking reshaped her future. Together, the hosts discuss overcoming adversity, breaking limiting beliefs, avoiding perfectionism, and creating lasting success through consistent mental habits.   This episode is perfect for cheer gym owners, dance studio owners, youth sports coaches, entrepreneurs, business leaders, parents, and anyone looking to build resilience, improve leadership, and unlock higher performance through a stronger mindset.   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   Here is where you can find more about Nicole:   Website: https://nicolekernohan.com/ Facebook: https://www.facebook.com/nicole.kernohan10 YouTube: https://www.youtube.com/watch?v=eZ8E8qYEwlI&t=3s Instagram: https://www.instagram.com/nicole_kernohan LinkedIn: https://www.linkedin.com/in/nicole-kernohan-27266824   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

Success is exciting—but why does it often come with more pressure instead of more peace? In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Sean Timmons have an honest conversation about the hidden cost of entrepreneurship, leadership, and building successful businesses.   They discuss burnout, balancing family and business, knowing when to pivot instead of quit, managing stress, finding purpose, and creating a lasting legacy while leading others. Whether you own a cheer gym, dance studio, youth sports business, or any small business, this episode offers practical leadership insights and encouragement for navigating growth without losing yourself along the way.   ✅Perfect for: Cheer gym owners, dance studio owners, youth sports entrepreneurs, business owners, coaches, directors, leaders, and anyone looking to grow a business while maintaining purpose, resilience, and balance.   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

In this fun episode, we tackle the counterintuitive truth about All Star Gyms - if you're not struggling with parking issues, you might not be growing fast enough! Join us as we dive into the real-world challenges of rapid gym expansion and what it means for your business. We field questions from gym owners nationwide, addressing crucial concerns maximizing limited floor space, and navigating the complexities, and navigating the crazy gym owner world. Whether you're dealing with overflow lots or wondering how to balance your competition calendar, this episode delivers practical solutions for gyms at every stage of growth.   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

How do parents and coaches help young athletes build confidence without creating more pressure? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with coach, gym director, and author Becky Acra to discuss the powerful lessons from her new book, Raise the Athlete.   Becky shares her perspective as a gym owner, coach, and parent, offering practical advice on athlete confidence, sports parenting, communication between coaches and parents, handling pressure, preventing burnout, encouraging multi-sport participation, and helping athletes develop an identity beyond sports.   Whether you're raising a future champion or simply want your child to have a healthy, rewarding sports experience, this conversation is packed with valuable insights.   ✅Perfect for: cheer and dance coaches, gym owners, youth sports parents, athletic directors, sports organizations, and anyone passionate about developing confident, resilient young athletes.   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

Got parent employees? This quick-edge episode of The MotUS Edge Podcast Short is for you! Join Stacy and Casey for an essential conversation about the unique dynamics of hiring parents at your gym – whether they're spotting back handsprings or managing your front desk.   In this power-packed session, we're tackling the dos and don'ts of bringing parents onto your payroll. Get practical tips for maintaining professional boundaries, setting clear expectations, and creating a positive work environment that benefits everyone. Our dynamic duo shares real-talk advice on navigating those tricky situations when personal and professional relationships overlap.   Perfect for gym owners and program directors, this episode delivers actionable insights in a bite-sized format. Tune in to learn how to transform parent employees from a potential headache into one of your greatest assets!     *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Sean Timmons discuss the future of All Star cheer, why collaboration beats competition, how business owners can create sustainable careers, and the vision behind MotUS, the MotUS Business Expo, and the new CHEER & DANCE NOVAS Awards. They also explore leadership, industry innovation, employee development, business growth strategies, and why investing in the next generation of athletes and professionals matters more than ever.   ✅Perfect For: cheer gym owners, dance studio owners, youth sports entrepreneurs, program directors, coaches, event producers, and industry leaders who want practical business strategies, leadership insights, and fresh ideas to grow their organization while making a lasting impact on the future of youth sports.   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

What are the smartest financial decisions youth sports business owners can make? In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with financial advisor and Knoxville Summit founder Mark Pancratz to discuss practical financial strategies for cheer gym owners, dance studio owners, and youth sports entrepreneurs.   From building emergency reserves and separating business and personal finances to hiring at the right time, increasing revenue, avoiding common financial mistakes, and planning for long-term wealth, Mark shares actionable advice that every business owner can implement immediately. You'll also hear why investing in yourself may be the best investment you'll ever make and how financial health creates the freedom to better serve your athletes, staff, and community.   Whether you're opening your first gym or growing an established youth sports business, this episode offers real-world financial guidance designed to help you build a stronger, more sustainable future.   ✅Perfect For:cheer gym owners, dance studio owners, gymnastics facility owners, youth sports entrepreneurs, program directors, coaches transitioning into business ownership, and anyone looking to improve business finances, increase profitability, and build long-term financial security while making a lasting impact in youth sports.   www.Axiom.nm.com   www.knoxvillesummit.com   https://substack.com/@markpancratz   Recommended Book - The Psychology of Money by Morgan Housel     *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Angelo D'Amico to unpack leadership lessons every small business owner can use: building high-performing teams, creating a strong company culture, delegating with trust, making principled decisions, and leading people through pressure without losing sight of profit, purpose, or long-term stewardship. This conversation connects leadership, team management, athlete-first decision-making, and business sustainability in a practical way for cheer and dance gym owners.   ✅Perfect For:   This episode is perfect for cheer gym owners, dance studio owners, youth sports business owners, coaches, program directors, and small business leaders who want to improve leadership, build stronger teams, retain great staff, delegate more effectively, and create a business that can grow beyond one person.   Angelo's Links:   https://www.instagram.com/angelodamicocanada?igsh=ZDljdmpzcHR4bXhs&utm_source=qr   https://www.linkedin.com/in/angelo-d-amico-37099120/   https://podmatch.com/hostdetail/1758830926072976bcf271177   https://www.faire.com/discover/ember-mug   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds