Advertise on podcast: Ourselves Podcast

Sean Bankhead got cut from Usher's tour at 19. Almost 15 years later, he came out of retirement and danced next to Usher at the Super Bowl. Sean is the choreographer behind Cardi B, Normani, Tate McRae, Lil Nas X, Missy Elliott, Victoria Monét and Lisa. He started out as a shy kid from Atlanta who couldn't book a dance job, so he made his own videos, put them on YouTube, and the world knew his name before the industry did. In this conversation I break down with Sean how his "Run The World" dance video dropped before Beyoncé's own video and got his whole channel taken down, how he ended up performing "Single Ladies" with Beyoncé, why Normani was the first star he saw coming, and how he gave Tate McRae real pop dance. We also get into the parts nobody posts about. Why choreographers and directors sell the music but never see the royalties, the one thing he looks for when he hires dancers, why technique doesn't beat taste, the BET moment with Lil Nas X nobody planned, and what his therapist told him about needing to be needed. If you're a dancer, choreographer or creative trying to get paid what you're worth, this one is for you. 0:00 Cold Open 1:37 The Kid Who Couldn't Book A Job 2:12 Living Out Of A Suitcase Since 19 3:19 His First YouTube Channel 4:39 The World Knew Him Before The Industry Did 9:52 Beyoncé's "Run The World" Call 14:51 The Dance Video People Thought Was Real 15:48 Copyright Strikes Killed His Channel 17:37 Frozen In The Room With Beyoncé 20:15 How To Build Aura 22:55 Fatima Robinson Took Him Under Her Wing 23:42 Prince Showed Up To His Birthday Party 26:11 Atlanta Became Black Hollywood 27:30 Normani Was The First Star He Saw Coming 31:04 Giving Tate McRae Real Pop Dance 32:31 From Choreographer To Creative Partner 33:37 Underpaid For The Vision 34:44 1.5 Billion Views, Not A Penny 35:48 "We Sell The Music" 40:18 Creatives Are 100% A Business 41:52 How Dancers Actually Make Money 42:56 Taylor Swift's Dancer Bonuses 44:39 Why He Books The Same Dancers Every Time 45:04 The #1 Thing He Looks For In A Dancer 47:03 Technique Doesn't Beat Taste 48:57 How He Really Started With Beyoncé 49:33 His First Big Break, "Promise Ring" 50:53 Performing "Single Ladies" With Beyoncé 53:42 Stomp The Yard 2 And Hannah Montana 54:06 Cut From Usher's Tour At 19 57:04 Out Of Retirement For The Super Bowl 59:34 Next To Usher On The Biggest Stage 1:01:18 Why Cardi B Outperforms Everyone 1:05:45 Chris Brown's Edit Room Lesson 1:06:34 The Secret To Viral Choreography 1:08:16 Lisa And The K-Pop Process 1:11:13 K-Pop Stans And Twitter 1:12:07 How Lil Nas X Found Him 1:14:34 The BET Kiss Nobody Planned 1:15:57 Everything Checked Off Except Janet 1:17:48 You Can't Delegate Taste 1:18:23 Therapy And The Need To Be Needed 1:22:10 Will Stepping Back End His Career? 1:23:08 Why He Hasn't Done His Own TV Show 1:24:03 Jumping To The Next Ladder 1:25:17 Filling Your Cup Back Up 1:26:15 Rapid Fire: Doja Cat Is Underrated 1:27:45 The Artist Who Learns Fastest 1:28:45 How They Shot Normani's "Wild Side" Slide 1:29:50 TikTok Dancers And The Frosted Flakes Check 1:31:59 Card Pull: What He's Always Wanted To Try 1:33:44 Where To Find Sean Follow Sean here Follow Arrad (podcast host) here LISTEN / SUBSCRIBE TO THE PODCAST: SPOTIFY APPLE MUSIC YOUTUBE CONNECT WITH US: ✩ Ourselves (production team) ✩ Instagram ✩ Twitter ✩ TikTok ✩ Facebook

The collapse is worse than you think. Over 50,000 California production jobs disappeared in two years, soundstage occupancy fell from 95% to 62%, and not a single Best Picture nominee at this year's Oscars was shot on a Hollywood lot.   I've been directing for 14 years. In 2012, 99% of my shoots were in LA. Starting in 2019, my work moved to Atlanta, Miami, Jamaica and Paris. The industry didn't die. It left.   In this episode I break down why American culture is losing its grip on the world and how Hollywood is dying. From your favorite NBA player being French to your favorite pop star being Korean to your favorite movie being shot overseas. I get into the FilmLA and Bureau of Labor Statistics numbers, why Netflix being a tech company changes everything, how inflation priced LA out of its own industry, and why a $20 million American production can be shot overseas for $4 million. Then I make the case that this isn't a collapse. It's a reset, and it's the biggest opening outsiders have ever had.   If you're a filmmaker, artist or creative still waiting for Hollywood to call, this one is for you.   0:00 Cold Open 0:56 America Is Never Going Back 1:41 No More Michael Jacksons 2:08 Your Favorite Stars Aren't American Anymore 4:04 When 99% Of My Shoots Were In LA 5:20 How LA Priced Itself Out 6:32 Why My Jobs Left LA In 2019 7:14 The 2023 Strikes Changed Everything 7:41 Soundstages Fell From 95% To 62% 9:23 50,000 Jobs Gone In Two Years 10:29 The Oscars Say Hollywood Is In A Death Spiral 11:54 Shoot Days Cut Almost In Half 12:47 Netflix Is A Tech Company 13:44 Capitalism Swallowing Itself Whole 14:48 Shooting For A Fifth Of The Price Overseas 15:22 Inflation Is Through The Roof 16:52 If You Live Overseas, This Is Your Time 18:08 Three Hard Decisions For American Creatives 18:33 The Gatekept Industry Is Dying 20:20 America Isn't The Center Anymore 20:59 Curry Barker, Kane Parsons And YouTube 21:40 The End Of One Country Controlling Culture 22:02 Think Globally As A Filmmaker 22:26 Bad Bunny, Blackpink And Burna Boy 23:26 The Immigrant Hunger America Lost 23:52 Do We Blame AI? No. We Adapt. 24:49 America Still Has The Infrastructure 25:32 Build Something Undeniable 26:10 This Era Belongs To The Outsiders 27:03 It's Not A Collapse. It's A Reset.   Follow Arrad (podcast host) here   LISTEN / SUBSCRIBE TO THE PODCAST: SPOTIFY APPLE MUSIC YOUTUBE   CONNECT WITH US: ✩ Ourselves (production team) ✩ Instagram ✩ Twitter ✩ TikTok ✩ Facebook

P-Lo produced the Drake record that put Mac Dre back in front of the world, and the Bay had a lot to say about it.   P-Lo is a producer, rapper and Bay Area architect who helped build the sound that came out of Pinole, Richmond and Vallejo. In this episode he breaks down how "Too Hard For The Radio" actually came together, why honoring Mac Dre mattered more to him than the placement itself, and why he thinks people misread the whole thing as a shot at the West Coast. He also gets into the two records that built Empire, why being independent is more fruitful now than it has ever been, and the day he told his job he was gone with $400 to his name and half of it already spent on a flight to LA.   He talks about what G-Eazy taught him, why the Warriors started a record label, what AI is really taking from artists, and the sacrifice nobody warns you about. Then he makes the case that his best work is still ahead of him, because Quincy Jones made Thriller at 50.   0:00 Cold Open 1:37 The Drake Record Nobody Knew He Produced 2:09 Drake Was The Dream He Spoke Into Existence 2:30 Drake Wanted To Honor Mac Dre 3:06 Was It A Shot At The West Coast 4:04 The Bay Had Mixed Feelings About It 4:40 Mac Dre, Forefather Of Bay Area Rap 6:23 Growing Up In Pinole 7:25 The Records That Raised Him 8:44 Cataracts, The Pack And The Team 10:01 When Your Song Becomes Their Love Story 11:33 Producers Are Already Using Suno 14:54 The Real Problem With AI Is Your IP 16:40 Notebooks Full Of Raps Over Kanye Beats 17:45 Meeting iamSU And Building HBK 19:00 Empire Was Built Off Two Records 20:21 Why Artists Still Sign To Majors 21:52 Why Give Away That Percentage 24:33 Honor The Music And It Honors You 25:25 Being A Good Person Is The Strategy 29:11 Build Horizontally, Not Just Up 31:03 If He Lost Everything Tomorrow 32:38 Passing Out CDs At Rasputin And Hilltop Mall 37:08 The Sibling Rivalry That Built His Confidence 39:03 His Parents Didn't Want Him Making Music 39:54 What His Immigrant Parents Risked 42:19 Why Filipinos Can Sing And Dance 44:56 The CMC Channel After School 46:20 Chad Hugo Made It Feel Possible 48:08 The Crossroad: Wiz, Berner And Juicy J 49:26 He Told His Job "I'm Gone" 49:55 Down To His Last $400 51:27 What G-Eazy Taught Him 53:57 The Warriors Own A Record Label 58:55 Music As A Vehicle Into Everything Else 1:00:49 Quincy Made Thriller At 50 1:03:38 The Sacrifice Nobody Talks About 1:05:58 You Need That Delusion 1:07:27 The New Album, Out The Box 1:09:39 Card Pull: Proudest Moment 1:11:07 Where To Find P-Lo   Follow P-Lo here Follow Arrad (podcast host) here   LISTEN / SUBSCRIBE TO THE PODCAST: SPOTIFY APPLE MUSIC YOUTUBE   CONNECT WITH US: ✩ Ourselves (production team): ✩ Instagram ✩ Twitter ✩ TikTok ✩ Facebook

Christian Breslauer directed the music videos you have already watched a hundred times. Ariana Grande. SZA's Kill Bill. Lil Nas X's Industry Baby. Doja Cat. Lisa. Roddy Ricch's The Box. If you have loved a music video in the last five years, there is a good chance he made it.   He also never went to film school. His parents couldn't afford to send him, so he worked in restaurants and taught himself the craft one video at a time. Then he heard a song called The Box, wrote a treatment nobody asked him for, said "this is the hit," and it changed his life.   In this conversation I break down with Christian how he shot SZA's Kill Bill in a single 18 hour day with wirework and stunts, the one scene he pitched over lunch that took Lil Nas X from 50 million views to 500 million, the pitch that made Ariana Grande cry and led to Video of the Year at the VMAs, and what it was like shooting Ariana on real film with Steven Spielberg's two time Oscar winning DP. We also get into the parts nobody posts about. Why you have to be your own agent, why he walks onto every set a little scared, why he'd rather have a hundred shots that look thirty percent cool than one perfect one, and why he thinks you have to be a little psychotic to be a creative.   If you're trying to build a career in film or music video without permission or connections, this is the blueprint.   0:00 Cold Open 2:23 Becoming A Dad Changed Everything 6:54 Shooting Ariana Grande On Film 14:03 YUNGBLUD, Ozzy And Sharon On Set 15:44 His Dad Built The Karol G Museum 18:55 Self Taught, No Film School 23:26 Trippie Redd's First 100K Video 24:32 Roddy Ricch's The Box, Nobody Asked 28:04 You Have To Be Your Own Agent 29:53 The Box Dropped, Then Lockdown 37:16 Lil Nas X's Industry Baby Shower Scene 41:36 SZA's Kill Bill Was An Accident 43:35 Doja Cat's Streets And Blacking Out 45:44 Why His Treatments Got Simpler 50:22 SZA And Lisa Shot In One Day 57:54 Spielberg, Fincher And Precision 1:02:49 Inside Ariana Grande's World 1:05:48 We Can't Be Friends And Eternal Sunshine 1:11:54 Creative Directing Ariana's Tour 1:16:36 20,000 People Lose It 1:20:06 Winning Video Of The Year At The VMAs 1:25:06 Advice For Up And Coming Directors 1:32:42 Old Spice, Marshmello And Commercials 1:37:18 Chasing The First Feature 1:45:25 Stop Forcing The Timeline 1:50:10 McConaughey's Oscar Speech Lesson 1:57:40 Dinner With His Grandparents   Follow Christian here Follow Arrad (podcast host) here   LISTEN / SUBSCRIBE TO THE PODCAST: SPOTIFY APPLE MUSIC YOUTUBE   CONNECT WITH US: ✩ Ourselves (production team): ✩ Instagram ✩ Twitter ✩ TikTok ✩ Facebook

A $750,000 horror movie just beat Hollywood at its own game. In this episode, I break down how two creator-made films, Obsession and Backrooms, each crossed $200 million on micro budgets, and why that quietly rewrote the rules of the entire film industry. Curry Barker built an audience on YouTube first, then made Obsession for the fans he already had, and Kane Parsons turned an internet horror phenomenon into a real theatrical event before he was old enough to rent a car.   I use both to make the case that the old gatekept Hollywood pipeline is dying. You can prove the concept first, build the audience first, and let the audience tell the industry what to pay attention to. I get into why craft and taste beat budget, why horror is the great equalizer for new filmmakers, the honest reality that these breakout stories are rare, and the one move every creator still has to make. You don't need permission, a studio, or millions of dollars anymore. You need a good idea, taste, and the guts to go make your damn film.   00:00 Introduction 02:37 Two $200M Movies on Micro Budgets 03:23 Reintroducing Myself 04:04 Why Hollywood Might Be Better Now 05:35 Curry Barker and the YouTube Model 08:48 Stop Putting Pressure on One Idea 09:32 The Excuses We Make as Creators 12:03 The Insane Numbers Behind Obsession 13:34 We Spend Too Much Time Waiting 14:25 The Audience Doesn't Care How You Got There 16:11 Make Movies That Feel Alive 18:22 Kane Parsons and the Anti-AI Argument 20:11 The Hard Truth and the New Path 22:40 The Internet Is the New Film Festival 24:41 A New Pipeline and Horror as the Equalizer 26:26 Go Make Your Damn Film   Follow ⁠me here⁠   LISTEN / SUBSCRIBE TO THE PODCAST: ⁠SPOTIFY⁠ ⁠APPLE MUSIC⁠ ⁠YOUTUBE⁠   CONNECT WITH US: ✩ ⁠Ourselves (production team)⁠: ✩ ⁠Instagram⁠ ✩ ⁠Twitter⁠ ✩ ⁠TikTok⁠ ✩ ⁠Facebook⁠

Sebastien built SLAPS, a creative agency for some of the biggest brands in the world, with no design degree, no advertising background, and no industry connections. He started by cold emailing strangers, Googling what a branding agency even does, and selling a $5K identity to a local Indian restaurant. Now SLAPS works with brands like Nike, Oakley, Wingstop, and Under Armour. In this conversation, Sebastien breaks down the real agency game: why sales is an art form, why you should never sell services, and why brands pay more for vision. This is the story of building taste, selling ideas, and turning zero connections into a world-class creative agency. This is Ourselves with Sebastien Vandecasteele.   00:00 Introduction 02:29 What SLAPS Does as a Creative Agency 03:54 The Wingstop Mango Habanero Campaign 06:35 How Social Media Rewrote the Agency Game 07:48 SLAPS vs Traditional Agencies (Wieden+Kennedy, 72andSunny) 12:36 Production: In-House vs Outsourcing 13:56 Starting With Zero Creative Background 16:00 Why Sales Is the Real Art Form 17:42 Lessons From a Year in a Call Center 18:10 Discovering Creative Direction by Accident 20:04 Cold Emailing Strangers to Land Brands 21:11 The First $5K Client (an Indian Restaurant) 23:28 Why You Sell Vision, Not Services 26:42 The Sales Exercise & Why Listeners Win 29:42 How to Actually Get a Brand's Attention 30:22 LinkedIn as a Creative Goldmine 32:07 Breaking Tension With GIFs in Cold Emails 37:33 The Brutal Reality of Unpaid Pitches 39:26 The 6-Month Music Video Pitch From Hell 42:08 Building a Voice So People Come to You 47:56 Inside the SLAPS Team 49:11 Working With His Wife at the Agency 50:46 How Creative Directors, Art Directors & Copywriters Work 53:15 Building a Global Agency Out of Barcelona 54:46 Running Ads for Brand Awareness 58:28 The Mistake of Trying to Do Everything 01:01:11 Handling High-Pressure Clients & Celebrities 01:04:31 What Big Budgets Actually Pay For 01:07:13 AI, Creative Jobs & the Renaissance of Craft 01:14:18 Pivoting SLAPS Into a Strategy-First Agency 01:16:08 Project 2027 & the AI Endgame 01:18:55 Favorite SLAPS Projects (HelloFresh, Wingstop, Oakley) 01:21:46 Living Between Amsterdam, New York & LA 01:24:18 Surfing Through Burnout 01:25:30 Building a Business With Your Wife 01:27:31 The Hustle Years vs The Balance Years 01:28:35 The DISC Sales Framework Every Creative Needs 01:32:48 Why Creative Is the Hardest Industry to Sell In 01:38:34 The Card Question: Most Meaningful Feedback 01:41:24 Closing Tradition   Follow ⁠SLAPS⁠ Follow ⁠⁠⁠Sebastien Vandecasteele⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠⁠   LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩⁠ ⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠⁠: ✩⁠ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ ✩⁠ ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠ ✩⁠ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠ ✩⁠ ⁠⁠⁠⁠⁠⁠Facebook⁠

Most of what you've been told about being a content creator is a lie. Sooraj Saxena spent years learning that the hard way. In this conversation he reveals the testing pool TikTok uses before any video goes viral, why Mr. Beast openly admits his mental health is awful, why chasing another creator's blueprint guarantees you'll resent your own life, and the moment that made him walk away from a 5,000 person paying waitlist. If you're building anything online in 2026, this is required listening. 00:00 Content Is Science 01:51 Sooraj's biggest audience 03:21 His Original Chai videos 05:22 Brown Creator Representation 06:13 Childhood Performer Roots 10:47 Startup Videos Breakthrough 16:41 Sneaking Into Concerts 19:23 His Company Shakti And the TikTok Market Gap 32:58 Back to Brand Deals 33:22 Betting on a Portfolio 35:14 Being Ghosted From a Big Partnership 37:09 Gods Wake Up Call 40:24 His First Big 6 Figure Merch Year 48:20 How the Algorithm Can Penalize You 51:41 Why Brands Dont Reach Out 01:10:05 Creator Chaos Tradeoffs 01:14:01 Create for Joy Not Fame 01:16:12 Deinfluence Your Dreams 01:16:43 Having Four Million Followers But Broke 01:19:50 Stop Chasing Blueprints Like Mr Beast 01:23:48 No One Is Saving You 01:27:03 What To Do When Content Flops 01:30:49 AI and Human Resilience 01:35:49 Final Advice   Follow ⁠⁠⁠Sooraj⁠ Follow ⁠⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠Facebook

Matt Hansen did not wait for a record label to believe in him. He built his career himself. After posting a single TikTok covering Frank Ocean, Matt suddenly found millions of people listening. What started as a simple video turned into a full time music career built entirely outside the traditional music industry. In this episode of Ourselves, Matt shares the real story behind that moment and what it actually takes to survive as an independent artist today. We talk about the reality of building an audience online, the pressure artists feel to chase algorithms, and why Matt refuses to let AI touch his music.   00:00 Beating the Scroll 02:19 Staying Independent 03:18 DistroKid and Fast Releases 05:11 Timing the Social Media Window 07:44 Do Artists Need Labels? 09:38 TikTok Mini Music Videos 16:28 The Frank Ocean video that changed his life 20:03 Handling Label Attention 30:40 Finding the Right Hooks For Your Videos 42:55 AI Emotion Theft 43:42 Beauty of Imperfection 49:20 Synesthesia and Billie Eilish 01:04:30 Touring Loneliness 01:07:10 How to Win Over a Festival Crowd 01:13:37 Relevance and TikTok Tips   Follow Matt Follow ⁠⁠⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Facebook

I sat down with Iranian rapper and activist Erfan Paydar to unpack what’s really happening in Iran right now and why the world isn’t paying enough attention. From the 1979 revolution to today’s protests, we break down the political history that led to the current regime and the massive nationwide uprising demanding change. Erfan shares a deeply personal perspective shaped by growing up between Iran and the United States. We discuss the brutal crackdowns on protesters, the economic collapse inside the country, and why millions of Iranians believe the Islamic Republic has reached its breaking point. He explains the role of the IRGC, the influence of foreign powers, and why many Iranians are rallying behind Crown Prince Reza Pahlavi as a potential transitional leader. Beyond politics, Erfan also reflects on his childhood in Iran, the beauty of Iranian culture, and how his experiences living in both worlds shaped his music and activism. From stories of growing up in Isfahan and Tehran to building a rap career that speaks for the Iranian diaspora, this conversation dives into identity, freedom, and the responsibility of using your voice. This episode is an honest, emotional look at a nation at a crossroads and a reminder that behind every headline are real people fighting for their future. 01:59 Diaspora Connection to Iran 02:20 Growing Up Between Iran and USA 03:53 Iran’s 1979 Revolution to Today 05:16 Uprising and Brutal Crackdown 08:09 Corruption and the IRGC 12:13 1953 Coup and the Shah Era 18:17 Why the 1979 Revolution Happened 35:45 Free Iran vs Free Palestine Debate 36:40 Media Silence and Minimizing Deaths 38:40 False Comparisons to US Protests 39:45 Being Called a Zionist for Speaking Out 40:20 Hyperinflation and Daily Survival 41:26 Can the Regime Outlast Collapse? 44:11 US Sanctions Versus Corruption 46:41 Iranian Regime’s Children Living Lavish in Dubai 48:23 Erfan’s Childhood Memories of Iran 50:38 Hope of Returning Home 51:29 Trump Talks and Nuclear Standoff 54:33 How Strict Censorship is in Iran 01:01:13 How to Help Iran   Follow Erfan Follow ⁠⁠⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Facebook

Want to sell a movie to Netflix? This episode breaks down the reality behind a Netflix documentary pitch deck, funding, film financing, and what streamers actually buy. Oscar-nominated director Matt Ogens, known for Netflix’s Audible and Disney+’s Madu, explains how pitch decks, sizzle reels, packaging, and access determine whether a project gets made, how documentary financing really works, and what filmmakers need to understand about distribution deals in 2026. If you’re researching Netflix documentary pitches, film funding, or how to build a filmmaking career, this is the real behind-the-scenes conversation.   02:39 Origin Story: Growing Up Without an “Artist” Blueprint 08:23 The importance of being a PA and DIY Film school 09:34 How networking got his first big break with ESPN 15:11 Deep Dive: Making his film ‘Audible’—12 Years to Finance, Pitch Decks, Netflix, and Sound as Character 37:37 Why So Many Docs Are Under 40 Minutes (Festivals, Oscars Rules) 38:26 Netflix + Festivals: Qualifying Runs, Theatrical Weeks, and Strategy 41:33 The Oscars Aren’t the Job: Filmmaking as Hard Work + Startup Life 44:55 From Viral Clip to Disney+: The Origin Story of ‘Madu’ 50:41 Pitching Docs Today: Treatments, Sizzle Reels, and Selling the Arc 54:08 Capturing Intimacy on Camera: Trust, Crew Size, Lenses, and Natural Light 01:08:12 Co-Directing Across Cultures: Why Collaboration Made the Film Stronger 01:10:11 Best Ways to Edit Documentaries 01:15:42 The Best Way To Interview for Documentaries 01:18:27 Where Should the Subject Look? On-Lens vs Off-Lens 01:22:52 What Makes a Doc Stand Out? The One Thing That Gets Audiences to Care 01:24:42 Breaking Into Commercials & Branded: Reels, Rosters, and the Pitch Process   Follow⁠ ⁠⁠Matt Ogens⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠⁠⁠Facebook

From $500 music videos to six-figure productions, I sat down with up-and-coming photographer Cilantro to break down what it really takes to level up in the creative industry. This is a raw, unfiltered conversation between two filmmakers at different stages of their careers...diving deep into mentorship, ego, gear obsession, and why your personal work might just be your most valuable investment. We talk about navigating plateaus, building an undeniable portfolio, communicating your vision (even with limited budgets), and what it actually takes to build a core team you can trust. Cilantro also opens up about burnout, finding his voice, and the harsh realities of getting noticed in an oversaturated industry. If you’re a creative trying to break through, this episode is your blueprint.   00:40 Hitting a Ceiling in Work 01:54 Exposure to Larger Productions 04:34 Finding Mentorship 05:09 Building Trust with Production Companies 06:00 First Major Label Music Video 06:27 Arrad's Big Break from Working With Tyga 07:03 Creating a Proof of Concept 07:30 Challenges in Photography 08:52 Finding Your Style 09:09 Shadowing Professionals 14:42 Building a Core Team 16:49 Dealing with Low Budgets 17:12 How to Build Your Team 18:04 Best Gear for Filmmakers 18:55 Obsessing Over Gear: Is It Necessary? 19:20 Using iPhones for Professional Shoots 22:41 Owning vs. Renting Gear 26:15 Making Your Offer Undeniable 29:09 Executing Personal Projects 31:36 Creating for Yourself 32:35 Breaking Into Commercials 33:30 Curating Your Portfolio   Follow ⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠  Follow ⁠Cilantro   LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Facebook

I was on set yesterday filming a new project, and I realized how little many of my colleagues and crew knew about the situation in Iran right now. I am a proud Iranian and wanted to quickly educate you on what is happening there, so this mini episode provides a little glimpse. I hope this offers a bit of insight and, more importantly, motivates you to help spread the word and keep attention on Iran. Every share, every conversation, every bit of pressure matters. Be the voice of Iran, for a free Iran. 💚🤍❤️

In this episode, we dive deep into the inspiring journey of Adrian Per (@omgadrian), a trailblazing creative force in the content space. Adrian shares how he transitioned from having just $13 in his bank account to becoming a full-time content creator with over a million followers across his platforms. We talk about his unique approach to content creation, meticulous time management, and the importance of trusting your own voice. We also discuss the future of content, his exciting new project 'Content College,' and valuable insights for aspiring creators. If you are a creator or filmmaker, this episode is for you!   00:00 Intro 03:21 Content Creation in Music before TikTok 04:56 Transition to Full-Time Content Creation 06:28 The Struggles of a Traditional Director 13:01 The Turning Point: October 2022 16:39 The First Viral Video 16:54 The Impact of Consistent Posting 25:57 The Role of Pre-Production in Content Creation 31:50 The Evolution of Content Quality 32:39 The Power of Unique Stories 41:30 Overcoming Insecurities on Camera 47:56 Breaking Past the Fear of Judgment 50:05 Overcoming Personal Challenges 50:43 Finding Freedom in Content Creation 52:26 Financial Struggles and Career Decisions 53:33 Balancing Freelance Work and Content Creation 54:36 The Reality of Freelancing 58:48 The Impact of Financial Stress on Creativity 59:58 Transitioning from 9 to 5 to Full-Time Content Creation 01:01:58 Building a Business Beyond Brand Deals 01:04:00 Introducing Content College 01:06:39 The Value of Community in Content Creation 01:09:11 Selling Digital Products 01:19:40 The Importance of Financial Literacy for Creators 01:25:02 Managing Time Effectively 01:29:00 Dealing with Underperforming Content 01:31:38 Innovating Content Formats 01:36:23 Future Plans and Creative Freedom 01:38:38 Advice for Aspiring Content Creators 01:40:05 The Importance of Kindness and Legacy   Follow ⁠Adrian Per Follow ⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Facebook

From Toronto to Bollywood to the World Cup stage, Nora Fatehi’s journey is anything but traditional. In this episode, we break down how a Moroccan-Canadian girl with no industry connections “backdoored” her way into one of the world’s most competitive film industries: learning Hindi from scratch, reinventing herself in Mumbai, and using dance as her superpower to win over an entire culture.  Nora opens up about being undermined early on, navigating gatekeepers, reality shows, and “just a dancer” labels, while strategically investing her own money to open new markets and build a global brand. She shares the story behind her Warner Music debut “What Do I Know (Just A Girl)” featuring Shenseea, trusting a new creative team for her first US music video, and learning to let go of perfectionism.  Beyond the virality, this is a conversation about legacy: recovering from a brutal ankle injury, fighting PR narratives, building the #DanceWithNora community to uplift dancers, and wanting to be remembered for shattering stereotypes and finishing the dreams her ancestors never got to fulfill. If you’re an artist, immigrant kid, underdog, or anyone betting on yourself, this one’s for you. 00:00 Introduction: Overcoming Challenges 04:28 Nora's Nervousness and Trust Issues in Arrad (Haha) 06:13 Challenges in Music Video Production 09:20 Favorite part of What Do I Know vid feat Shenseea 12:59 Shooting in Extreme Conditions 15:49 Ankle Injury and Mental Resilience 20:35 Influences and Inspirations 21:51 Cultural Exposure and Bollywood Influence 28:50 Breaking into Bollywood 39:53 The Turning Point: Dilbar Song 42:44 Playback Singing in Bollywood 45:44 Respecting Dancers 46:55 Breaking Stereotypes 47:41 Journey of Self-Taught Dance 55:32 Connecting with Fans 57:48 Investing in Self 01:05:51 Financial Struggles and Breakthrough 01:08:45 Creating New Markets 01:20:45 Collaborating with Western Artists 01:26:52 Marketability and Memorable Image 01:33:08 Challenges of Learning New Languages 01:34:07 Transitioning to Lead Roles 01:35:46 Success in Netflix's 'The Royals' 01:40:32 Navigating Cultural Expectations 01:46:20 Parental Acceptance and Validation 01:49:57 AI and the Future of Work 01:54:59 Concerns About AI's Impact on Society 02:07:18 The Importance of Following Your Calling 02:10:17 Final Thoughts and Gratitude   Follow ⁠Nora Fatehi Follow ⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Facebook

Leon Thomas is one of the rare artists who has mastered the blend of musicality, vision, and business. In this episode, Leon pulls back the curtain on what it really takes to make art that cuts through the noise, without selling out. From crafting concept bibles and curating world-class visuals, to building subcultures and navigating record label politics, this conversation is a masterclass in intentional artistry.   We talk about flow state, creative discipline, and why every artist should prioritize community over virality. Leon also breaks down the lost art of artist development, the importance of preparation, and why disruption is essential for innovation. Whether you're an artist, director, or producer, this episode is a blueprint for building something lasting.   00:00 Introduction 02:12 Collaborating with Issa Rae 03:06 The Secret Superpower of Acting Experience 04:41 The Concept Bible and Creative Vision 05:06 The Artist-Director Dynamic 07:31 Navigating the Music Industry 14:38 The Importance of Viral Hits and Community 16:32 The Power of Diehard Fans 18:09 The Difference Between TV/Film and Music Videos 18:53 Preparation and Rehearsal 22:39 Flow State and Overcoming Nerves 28:48 Connecting with the Audience 31:59 Creating for Yourself First 35:35 The Need for Disruption in Art 37:11 Pushing the Limits of Sound 38:23 Creating Unique Live Experiences 39:25 Inspiration from Other Artists 39:53 Memorable Concert Experiences 44:30 The Importance of Communication 46:34 Favorite Movies and Directors 49:40 Influential Music Videos 54:21 Understanding Song Credits 55:25 The Value of a Music Catalog 57:42 Early Career and Collaborations 59:25 Embracing Past Experiences 01:00:21 Balancing Art and Business 01:04:41 Reflecting on Personal Growth 01:06:05 Dealing with Creative Blocks 01:09:26 Final Thoughts and Gratitude   Follow ⁠⁠Leon Thomas⁠ Follow ⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Facebook