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Luis Rodrigues is the Regional Head of Technology at Lab49, seasoned tech entrepreneur, executive, and venture builder, with deep expertise in AI integration, product strategy, and scaling digital platforms. In this episode, Luis sits down with Margot Bletterie and brings a practical, no-nonsense perspective to software engineering and digital transformation. WHAT YOU WILL LEARN Why current AI coding tools are already replacing front-end development How legacy code bases can be cleared of technical debt using AI agents How "vibe coding" without software engineering foundations exposes apps to critical security flaws How developer roles are transforming into agentic engineering, high-level architecture, and code reviewing How enterprise engineering teams can safely adopt AI tools using automated policy enforcement and AI review bots CHAPTERS 00:00 Introduction 00:38 The Reality of AI Coding 06:39 Limits and Capabilities of AI 08:36 The Evolution of Engineering Roles 12:00 Risks of Vibe Coding 15:07 Adapting Engineering Careers 17:24 Corporate Implementation and Security 21:18 Practical Advice for Engineers and Organizations Learn more about Luis Rodrigues: linkedin.com/in/lfrodrigues/ Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders Website: https://www.thesocialclub.ai/ Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703 LinkedIn: https://www.linkedin.com/in/margot-bletterie/ https://www.linkedin.com/company/the-ai-social-club/ If you found this episode valuable, like, share, and comment It helps us reach more people and spark thoughtful conversations on AI and society. - You liked this episode? Share it around you, like it on the podcasting platform, give us feedback ! You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn We are on: LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/ Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.

In this episode, Margot Bletterie speaks with Anyce Nedir, Founding Systems and Ops Lead at Needle. With over 20 years of experience in advertising and creative agencies across Paris and Dubai, Anyce defines what AI integration should look like. What you'll learn: - About the challenges and opportunities with using AI at advertising agencies - Why "human-in-the-loop" is often misunderstood, and why checking AI outputs after the fact isn't enough - Why defensibility comes from how well you define problems and manage context instead - How failure serves as a useful signal - Why agencies need to shift from selling time to delivering solutions and accountability CHAPTERS 00:00 Intro and what it means to build an AI system in advertising 01:34 Should we always chase the latest AI models 05:09 Where does a human fit in when building and maintaining an AI product? 12:59 What profiles or types of people are building and maintaining these products? 15:20 How can juniors build their professional judgment in a market automated by AI? 17:40 How is the advertising agency business model being challenged by AI? 20:11 How will agencies compete if they all have access to the same AI capabilities? 23:40 What are the quick wins for a small agency trying to start its AI transformation? 25:13 How do you stay up to date and choose the right models when technology evolves so fast? 26:57 How do you make sure an AI system works when it uses multiple subsystems talking together? 30:14 Final Takeaways CONNECT AND SUBSCRIBE Learn more about Anyce Nedir: https://www.linkedin.com/in/anyce-nedir-3915394/ Subscribe to The AI Social Club Podcast for more conversations with AI and data leaders: Website: https://www.thesocialclub.ai/ Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703 YouTube: https://youtu.be/r_Ppy9XLzEU LinkedIn: https://www.linkedin.com/in/margot-bletterie/ https://www.linkedin.com/company/the-ai-social-club/ If you found this episode valuable, like, share, and comment It helps us reach more people and spark thoughtful conversations on AI and society. - You liked this episode? Share it around you, like it on the podcasting platform, give us feedback ! You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn We are on: LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/ Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.

David Gurle, Co-Founder & CEO of Antimatter, joins Margot Bletterie to explore why the future of AI will be shaped by energy, data sovereignty, and infrastructure rather than model performance alone. Drawing on decades of experience building internet infrastructure, Microsoft collaboration technologies, Skype for Business, Symphony, HiveNet and PolyCloud, David explains why AI's biggest constraints are shifting from algorithms to compute, electricity, and control over data. He also shares how Antimatter aims to make AI more accessible through distributed infrastructure built around unused energy resources. WHAT YOU WILL LEARN How energy is becoming one of the biggest bottlenecks for large-scale AI adoption Why AI infrastructure is moving from centralized data centers toward distributed computing What data sovereignty really means for governments and businesses using AI Why open source AI models are becoming an increasingly attractive alternative for many organizations How AI agents are changing productivity inside companies and what leaders should prepare for Why organizations need to develop internal AI capabilities instead of relying entirely on external providers CHAPTERS 00:00 Introduction 05:32 Why energy is becoming AI's biggest constraint 10:27 How Antimatter uses distributed energy for AI infrastructure 18:01 Why data sovereignty matters in the AI era 31:27 Training versus inference explained 34:01 Open source AI versus proprietary models 39:21 AI agents and the future of work 44:53 Building an AI-first company culture 50:32 The long-term vision behind Antimatter CONNECT AND SUBSCRIBE Learn more about David Gurle: https://www.linkedin.com/in/davidgurle/ Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders Website: https://www.thesocialclub.ai/ Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703 LinkedIn: https://www.linkedin.com/in/margot-bletterie/ https://www.linkedin.com/company/the-ai-social-club/ If you found this episode valuable, like, share, and comment. It helps us reach more people and spark thoughtful conversations on AI and society. - You liked this episode? Share it around you, like it on the podcasting platform, give us feedback ! You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn We are on: LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/ Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.

Luis Rodrigues, Regional Head of Technology Middle East at Lab49, joins Margot Bletterie to discuss one of the biggest questions surrounding artificial intelligence: what happens to jobs as AI becomes more capable. The conversation explores how AI is changing knowledge work, consulting, engineering, analysis, customer support, and other professional roles. Rather than focusing on speculation, Luis shares practical examples of how companies are already reorganizing teams, automating workflows, and redefining the skills that remain valuable. What you’ll learn * How AI is changing entry-level and junior professional roles * Why task-based work is becoming easier to automate * Why problem-solving and business understanding are becoming more important than technical execution alone * How consulting firms and service businesses are adapting their business models * Which types of jobs may remain more resilient as AI capabilities improve * How professionals can stay relevant by learning to work with AI tools today CHAPTERS 00:00 Introduction 01:10 Why AI is changing the future of work 03:00 Which jobs may be affected first 05:15 The challenge facing graduates and junior professionals 07:20 What company layoffs reveal about AI adoption 10:40 How consulting firms are adapting their business models 12:15 Why business understanding matters more than tasks 15:15 Why every professional should learn AI tools 19:20 AI, automation and workflow transformation 21:00 Which jobs may remain more resilient 24:00 Final thoughts on the future of work CONNECT AND SUBSCRIBE: Learn more about Luis: https://www.linkedin.com/in/lfrodrigues/ Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders Website: https://www.thesocialclub.ai/ Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703 LinkedIn: https://www.linkedin.com/in/margot-bletterie/ https://www.linkedin.com/company/the-ai-social-club// the-ai-social-club If you found this episode valuable, like, share, and comment. It helps us reach more people and spark thoughtful conversations on AI and society. - You liked this episode? Share it around you, like it on the podcasting platform, give us feedback ! You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn We are on: LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/ Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.

In this episode, Yatin Vij and Adil Gwiazdowski, co-founders of Shortlistd.io, join Margot Bletterie to explore how AI is reshaping the interview stage of hiring. The conversation looks at what happens when candidates are interviewed by AI systems using video, voice, or avatars. Together they discuss the practical realities of AI-driven interviews, the limitations of human interview processes, and how automation could improve the candidate experience while still keeping human judgment in the loop. What you’ll learn Why some companies are experimenting with AI-led interviews using video or avatarsWhat research suggests about candidate satisfaction and efficiency in automated interviewsWhy many hiring managers are not formally trained to conduct interviewsHow AI can help standardize and reduce bias in interview processesWhy the recruitment process often feels broken for candidates, including ghosting and long response timesHow leaders can introduce AI into hiring step by step, starting with sourcing or screening CHAPTERS 00:00 Introduction 01:26 The rise of AI interviews using video, voice, and avatars 02:16 Research on automated interviews and candidate satisfaction 03:40 Why many interviewers are not trained to hire effectively 05:11 Do AI interviews work for all personality types and roles? 07:00 Using AI to automate tasks while keeping human judgment 08:49 How technology could make the hiring process more human 09:29 Recruitment challenges and candidate experience in the Middle East 17:20 Will recruiters and headhunters disappear with AI? 20:37 Advice for leaders introducing AI into their hiring process CONNECT AND SUBSCRIBE: Learn more about them: https://www.shortlistd.io/ Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders Website: https://www.thesocialclub.ai/ Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703 LinkedIn: https://www.linkedin.com/in/margot-bletterie/ https://www.linkedin.com/company/the-ai-social-club// the-ai-social-club If you found this episode valuable, like, share, and comment. It helps us reach more people and spark thoughtful conversations on AI and society. - You liked this episode? Share it around you, like it on the podcasting platform, give us feedback ! You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn We are on: LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/ Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.

Alix Petit, founder and creative director of Heimstone and now CEO of The Refreshment Club, joins Margot Bletterie to discuss how AI fits into a fashion brand built on craft, texture, and creative intent. The conversation explores how AI can support creativity, operations, and decision-making without replacing human taste, emotion, or savoir-faire. This episode looks at the real trade-offs fashion leaders face when adopting AI in a creative industry. What you’ll learn •How Alix uses AI alongside hand drawing, illustration, and textile work in her creative process •Why taste, emotion, and human judgment remain central to creative direction in fashion •How AI is used for campaigns, content creation, and product launches when traditional shoots are not possible •The role AI plays in supporting business decisions, forecasting, and workflow optimization •Why using AI without a clear brand vision can dilute identity and create noise •How transparency, consumer perception, and ethics shape decisions around AI use CHAPTERS 00:00 Introduction 01:10 Why AI has no taste or emotion 03:00 AI as another creative tool in the toolbox 05:40 Using AI in early-stage design and print creation 07:10 The risk of AI creating noise without brand identity 09:00 Craft, materials, and why touch still matters 12:15 Education and awareness around AI risks 15:30 How AI changed internal workflows and roles 18:00 Using AI as a CEO and creative decision partner 21:40 Transparency, consumer reactions, and AI campaigns 25:20 Can AI understand beauty 29:00 Final thoughts on curiosity and experimentation CONNECT AND SUBSCRIBE: Learn more about GUEST: https://www.instagram.com/alix.petit.kece/ Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders Website: https://www.thesocialclub.ai/ Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703 LinkedIn:https://www.linkedin.com/in/margot-bletterie/ https://www.linkedin.com/company/the-ai-social-club// the-ai-social-club If you found this episode valuable, like, share, and comment. It helps us reach more people and spark thoughtful conversations on AI and society. - You liked this episode? Share it around you, like it on the podcasting platform, give us feedback ! You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn We are on: LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/ Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.

In this episode, Yatin Vij and Adil Gwiazdowski, cofounders of shortlistd.io, join Margot Bletterie to unpack why hiring feels increasingly broken for both recruiters and job seekers. Drawing on their experience in recruitment and people management, they explain how AI is currently being used in hiring and where it genuinely helps versus where it creates new problems. The conversation focuses on real hiring pain points, candidate experience, and what a more fair and human recruitment process could look like. What you’ll learn • Why recruiters spend most of their time on admin work instead of speaking with candidates • How AI-driven applications and CVs have increased noise rather than reduced it • Why keyword-based screening often fails to identify the right candidates • How conversational approaches can make candidate evaluation more reliable • How AI can support recruiters without removing human judgment • Practical advice for job seekers navigating AI-driven hiring systems CHAPTERS 00:00 Introduction 01:10 Why hiring feels broken today 05:20 Recruiter pain points and application overload 09:40 How AI applications and CVs increase noise 13:05 Why keyword screening fails 17:30 Rethinking screening through conversations 21:10 Candidate experience and fairness in hiring 26:05 Ethical questions around data and bias 31:40 Advice for job seekers using AI tools 35:40 Final thoughts on the future of recruitment CONNECT AND SUBSCRIBE: Learn more about the guests: https://www.linkedin.com/in/yatin-vij/ linkedin.com/in/adilgwiazdowski/?skipRedirect=true Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders - Website: https://www.thesocialclub.ai/ - Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH - Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703 - LinkedIn: https://www.linkedin.com/in/margot-bletterie/ https://www.linkedin.com/company/the-ai-social-club// the-ai-social-club If you found this episode valuable, like, share, and comment. It helps us reach more people and spark thoughtful conversations on AI and society. - You liked this episode? Share it around you, like it on the podcasting platform, give us feedback ! You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn We are on: LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/ Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.

Tony Evans spent over a decade at Meta working across technology, marketing, and leadership. He’s now the author of Generation AI and founder of his own AI company Onv.ai. He focuses on the intersection of artificial intelligence, people, and organizational change. In this conversation, Tony and Margot discuss why AI reveals more about a company’s culture than its tech stack, what’s actually holding back adoption in large organizations, and how leaders can navigate the cultural and generational tensions AI is surfacing. From executive fear to junior overconfidence, this episode dives into the human realities shaping the AI era at work. You will learn: Why AI acts as a mirror, exposing organizational weaknesses in data, culture, and processHow misalignment on basic definitions—like “customer”—can stall AI adoptionWhy AI is less about tools and more about mindset, learning, and trustWhat leaders need to understand about using AI personally and professionallyHow generational differences in AI use can create tension—and how to turn it into collaborationWhy investing in team learning and collective intelligence matters more than ever CHAPTERS 00:00 Introduction 01:15 Why Tony wrote Generation AI 03:00 How AI mirrors organizational strengths and flaws 06:00 What leaders get wrong about AI adoption 09:00 Should executives be trained in AI? 12:30 Why mindset shifts matter more than technical skills 16:00 Personal use of AI vs. organizational adoption 20:00 The hidden risks of banning AI tools 24:00 Gamification, prompting, and learning at all levels 28:00 The AI generation gap: juniors vs. executives 33:00 How to foster trust and reverse mentorship 38:00 What great leadership looks like in the AI era 44:00 Final takeaway CONNECT AND SUBSCRIBE: Learn more about Tony Evans: https://www.linkedin.com/in/thetonyevans/ Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders Website: https://www.thesocialclub.ai/ Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703 LinkedIn: https://www.linkedin.com/in/margot-bletterie/ https://www.linkedin.com/company/the-ai-social-club/ If you found this episode valuable, like, share, and comment. It helps us reach more people and spark thoughtful conversations on AI and society. - You liked this episode? Share it around you, like it on the podcasting platform, give us feedback ! You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn We are on: LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/ Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.

What will marketing teams look like in a world where AI agents handle execution and humans focus only on strategy and creativity? In this episode, Margot Bletterie speaks with Mohit Lodha, founder of Takumi, an AI consulting company helping brands implement real, ROI-driven AI solutions. With 20 years of experience in marketing across agencies and global brands, Mohit shares a grounded and practical view of how AI is transforming the industry. If you’re a marketer, CMO, founder, or creative professional trying to make sense of AI’s impact on your work, this conversation will give you clarity, direction, and concrete next steps. What you will learn •Why AI is supercharging marketing instead of replacing marketers, and how it reshapes creativity and strategy  •The future role of the CMO and how marketing teams will evolve into fluid structures blending intuition and machine precision •Which AI use cases already deliver value today: creative automation, personalization, and AI agents •Why most companies stay stuck in experimentation and how to move from pilot to scale •How to protect creativity while embracing AI, and why prompting becomes a key creative skill •Practical advice for junior and senior marketers to stay relevant in an AI-driven industry Chapters: 00:00 Introduction   01:12 When AI started changing marketing   02:06 What marketing will look like in 5 to 10 years   03:43 Are CMOs ready for AI?   06:18 Why AI adoption is still slow   08:40 The most valuable AI use cases today   15:13 How AI impacts creatives   22:32 How to scale AI inside organizations   32:24 Trends to watch and Mohit’s advice Learn more about Mohit Lodha: https://www.linkedin.com/in/mohitlodha/ Subscribe to The AI Social Club Podcast for more conversations with AI and data leaders: Website: https://www.thesocialclub.ai/Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWHApple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703LinkedIn:https://www.linkedin.com/in/margot-bletterie/https://www.linkedin.com/company/the-ai-social-club/ If you found this episode valuable, like, share, and comment - it helps us reach more people and spark honest conversations about AI and society. - You liked this episode? Share it around you, like it on the podcasting platform, give us feedback ! You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn We are on: LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/ Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.

Onur Kece, founder and Chief Creative Officer of The Refreshment Club, joins Margot Bletterie to share how AI is radically changing creative work and why it’s time to stop fearing it. With over 20 years in advertising, Onur breaks down how his agency uses generative AI not as a replacement, but as a creative amplifier. From fast-moving cultural campaigns to ethical dilemmas, this episode is a masterclass in AI-powered marketing for those who care about original, disruptive work. You’ll learn: • How The Refreshment Club uses AI across strategy, ideation, and execution • Why “topical advertising” helped generate a ROI for their in-house brand Heimstone • How to make generative AI work without losing creative originality • Why creative teams must shift from content factories to insight-driven storytelling • What skills marketers need to stay relevant in the AI era • Why the best ideas still come from humans—and how AI helps bring them to life Chapters: 00:00 Introduction 01:15 Why creatives fear AI—and how to overcome it 06:30 AI-powered 360 marketing 10:40 The real power of AI in insights and ideation 14:10 AI ethics, originality, and consumer perception 19:00 Building reactive, culturally relevant campaigns 24:00 Team structure and evolving creative roles 29:00 Advice for creatives: how to start with GenAI 33:30 Why AI puts creativity back in the spotlight Learn more about Onur Kece: https://www.linkedin.com/in/onur-kece/ School of Future Fundamentals: https://sff.therefreshment.club/ The Refreshment Club: https://therefreshment.club/ Subscribe to The AI Social Club Podcast for more conversations with AI leaders: • Website: https://www.thesocialclub.ai/ • Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703 • LinkedIn: https://www.linkedin.com/in/margot-bletterie/ https://www.linkedin.com/company/the-ai-social-club/ 💡 If you found this episode insightful, please like, share, and comment, it helps spread these conversations further! - You liked this episode? Share it around you, like it on the podcasting platform, give us feedback ! You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn We are on: LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/ Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.

How AI is transforming performance marketing in the Middle East – with Edouard Daou & Timothée Desormeaux (Acquisit) How is AI revolutionizing performance marketing in one of the fastest-growing digital regions in the world? In this episode of The AI Social Club, host Margot Bletterie sits down with Edouard Daou and Timothée Desormeaux, co-founders of Acquisit, to explore how brands across the Middle East are integrating AI and data-driven strategies to boost marketing efficiency, overcome data challenges, and reshape the future of creative and analytical teams. They share the real-world transformations happening in agencies and brands — from automation and smart dashboards to AI-assisted analytics — and what leaders must do today to stay ahead. ⸻ You’ll learn: 🔹 What makes performance marketing in the Middle East unique — and how data and education still limit AI adoption 🔹 How Acquisit uses AI to accelerate insights, automate analysis, and improve ROI for clients 🔹 Real use cases where AI delivers measurable marketing value 🔹 Why trust and change management are key to successful AI integration 🔹 How AI will transform marketing teams, roles, and client relationships 🔹 What “agent-to-agent” marketing means and why CMOs should prepare now ⸻ CHAPTERS 00:00 Introduction 01:15 What is performance marketing and how AI enhances it 04:00 Data challenges and opportunities in the Middle East 07:30 Education, talent, and skills gaps in AI marketing 10:15 How clients in MENA are adopting AI tools 13:00 Practical AI use cases delivering real value 17:30 Automating analysis and empowering marketing teams 21:00 How AI changes agency-client collaboration 25:00 Beyond marketing: building an AI-ready organization 30:00 The impact of AI on marketing roles and future skills 36:00 Opportunities and challenges in AI adoption 43:00 The future of performance marketing with AI 50:00 Final advice for CMOs and marketing leaders ⸻ CONNECT AND SUBSCRIBE Learn more about Acquisit: 👉 https://www.acquisit.io/ Connect with the guests on LinkedIn: 🔹 Edouard Daou – https://www.linkedin.com/in/edouard-daou/ 🔹 Timothée Desormeaux – https://www.linkedin.com/in/timoth%C3%A9e-desormeaux-4390862/ Subscribe to The AI Social Club for more conversations with AI & data leaders: 🌐 Website: https://www.thesocialclub.ai/ 🎧 Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703 💼 LinkedIn: Margot Bletterie – https://www.linkedin.com/in/margot-bletterie/ The AI Social Club – https://www.linkedin.com/company/the-ai-social-club/ ⸻ If you found this episode valuable, like, share, and comment — it helps us reach more people and spark the right conversations about AI, marketing, and innovation in business. - You liked this episode? Share it around you, like it on the podcasting platform, give us feedback ! You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn We are on: LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/ Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.

How can organizations truly refocus their AI journey—from training and adoption to real business impact? In this episode of The AI Social Club, host Margot Bletterie welcomes Bart Pietruszka, founder and CEO of Refocus AI, to discuss how companies can make AI adoption practical, human, and scalable. After years leading data and AI initiatives at HSBC, Bart decided to launch his own venture to help companies move beyond buzzwords and implement real AI use cases. He shares how Refocus.AI helps businesses through consulting, staff augmentation, and hands-on AI training that actually changes culture and mindset. You’ll learn: 🔹 Why most companies get AI adoption wrong—and how to fix it 🔹 How AI training for executives sparks company-wide transformation 🔹 The power of “learning by doing” when it comes to GenAI tools 🔹 How to manage fear, regulation, and the “job loss” narrative around AI 🔹 What a strong AI culture looks like (and why it starts at the top) 🔹 How to turn AI training into measurable ROI for your organization Whether you’re a business leader, HR executive, or AI enthusiast, this episode is packed with insights to help you upskill your teams and create lasting impact with AI. ⸻ CHAPTERS 00:00 Introduction 01:15 Why Bart left HSBC to found Refocus AI 02:45 The three pillars of Refocus.AI: consulting, staff augmentation, and training 05:10 Is the market ready for AI adoption? 06:40 The role of culture in successful AI transformation 08:20 Upskilling vs. job replacement: how to shift the mindset 10:00 Overcoming stigma and fear around AI 12:15 Building an AI-driven culture that lasts 14:00 Data security and responsible AI usage 15:40 Why every employee is trainable (but not at the same level) 18:00 The ROI of AI training and executive sponsorship 21:00 Key advice for skeptical leaders 23:30 Final takeaways ⸻ CONNECT AND SUBSCRIBE Learn more about Bart and Refocus AI: https://refocus-ai.com/ Connect with Bart on LinkedIn: https://www.linkedin.com/in/bart-p22/ Subscribe to The AI Social Club for more conversations with AI & data leaders: 🌐 Website: https://www.thesocialclub.ai/ 🎧 Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703 💼 LinkedIn: https://www.linkedin.com/in/margot-bletterie/ https://www.linkedin.com/company/the-ai-social-club/ If you found this episode valuable, like, share, and comment! It helps us reach more people and spark meaningful conversations about AI and transformation. - You liked this episode? Share it around you, like it on the podcasting platform, give us feedback ! You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn We are on: LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/ Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.

What are AI agents, and why are they reshaping the way businesses think about productivity and the future of work? In this episode of The AI Social Club, host Margot Bletterie sits down with Jean-Paul Sacy, regional leader at Wand, to demystify AI agents, cut through the buzzwords, and uncover what really matters when adopting AI in the enterprise world. You will learn: •What AI agents really are (beyond the hype) •The 3 key components of any AI agent: cognitive engine, context, and tools •Common misconceptions about generative AI and realistic productivity gains •How to identify the right business use cases (and avoid the “shiny AI” trap) •Why experimentation and failure are critical success factors in AI adoption •The concept of hybrid workforces and how companies are redefining leadership roles Whether you are a business leader, innovator, or AI enthusiast, this conversation is packed with insights on moving from experimentation to real enterprise value. CHAPTERS 00:00 Introduction 01:15 Jean-Paul’s journey into AI and WandAI 03:20 What AI agents really are (explained simply) 06:30 Misconceptions and productivity impact 09:10 How to identify the right business use cases 12:45 Red flags and vendor lock-in risks 18:30 Hybrid workforces: humans + AI agents 23:40 Final advice: experiment, fail, and learn CONNECT AND SUBSCRIBE: Learn more about Jean-Paul Sacy: https://www.linkedin.com/in/jpsacy/ Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders - Website: https://www.thesocialclub.ai/ - Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH - Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703 - Youtube: https://www.youtube.com/@theAIsocialclub - LinkedIn: https://www.linkedin.com/in/margot-bletterie/ https://www.linkedin.com/company/the-ai-social-club/ / the-ai-social-club If you found this episode valuable, like, share, and comment! It helps us reach more people and spark the right conversations on AI and society. - You liked this episode? Share it around you, like it on the podcasting platform, give us feedback ! You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn We are on: LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/ Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.

How can we use AI to protect and empower children in a rapidly changing digital world? In this episode of The AI Social Club, host Margot Bletterie sits down with Maryam Ehsani, CEO and founder of Child Safe ME, ambassador of the AI Universal Council, and board member of ISPCAN (International Society for the Prevention of Child Abuse and Neglect). With over 15 years of expertise in child protection and safeguarding, Maryam shares her vision on how AI can be both a powerful tool for education and safety, while also posing real risks if left unchecked. This is a must-listen for parents, educators, policymakers, and tech leaders who want to understand how to balance innovation with responsibility when it comes to children and AI. You will learn: • How AI tools are transforming children’s learning experiences • The role of AI in preventing online abuse and safeguarding children • The biggest risks for kids growing up with AI, from deepfakes to cyberbullying • Why parents must rethink digital literacy and “unlearn” old habits • What schools, governments, and tech companies must do to protect the next generation • Concrete advice for families on nurturing open conversations around AI - CHAPTERS: 00:00 Introduction 01:15 Why Maryam brought AI into child protection 02:32 Positive opportunities of AI for children’s learning 05:50 AI tools for safeguarding and online safety 07:30 Key risks parents need to know about 12:45 Deepfakes, cyberbullying, and digital footprints 16:30 The role of schools in guiding children with AI 21:45 Governments and AI education from early age 23:58 Tech companies’ responsibility in child protection 26:50 From what age should children be introduced to AI? 32:00 What makes Maryam optimistic about the future 33:50 Final takeaways for parents, educators, and policymakers - CONNECT AND SUBSCRIBE: Learn more about Maryam Ehsani: https://www.linkedin.com/in/maryam-ehsani-0a149a6/ Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders Website: https://www.thesocialclub.ai/ Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703 LinkedIn: https://www.linkedin.com/in/margot-bletterie/ https://www.linkedin.com/company/the-ai-social-club/ If you found this episode valuable, like, share, and comment! It helps us reach more people and spark the right conversations on AI and society. - You liked this episode? Share it around you, like it on the podcasting platform, give us feedback ! You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn We are on: LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/ Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.

Is your AI strategy at risk because of outdated data governance? In this bonus episode of The AI Social Club, Joe Aoun breaks down why governance isn’t just a compliance checkbox—but the backbone of trustworthy, scalable AI. Joe Aoun, data strategy leader and governance advocate, joins Margot to explore the often misunderstood but mission-critical role of data governance in the era of generative AI. Why do so many companies still get it wrong? And how can you move from rigid control to agile enablement—without losing trust, quality, or speed? If you’re building AI responsibly, this is a must-listen. 🔹 You will learn: The real difference between data governance and data enablement—and why both matterWhy traditional governance models fail in AI-driven environmentsHow to create governance that’s usable, flexible, and doesn’t kill innovationWhat “AI governance” really means (hint: it’s not just a rebrand)The biggest operational mistakes companies make with data governanceHow to gamify governance and drive adoption through literacy and transparency CHAPTERS: 00:00 Introduction   01:15 What is data governance vs data enablement?   03:04 Governance as creating safe spaces for innovation   05:30 Why overregulation kills productivity   07:20 AI governance: evolution or distraction?   09:45 Why most governance policies fail   11:36 Operationalizing governance: roles, KPIs & tools   13:22 Three scenarios of GenAI adoption in companies   16:07 Agile, iterative governance in action   17:45 How to get employees to follow the rules   18:50 Closing thoughts: why governance is leadership 🎧 Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders 🔗 LinkedIn: https://www.linkedin.com/company/the-ai-social-club/ - You liked this episode? Share it around you, like it on the podcasting platform, give us feedback ! You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn We are on: LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/ Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.