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Ever wonder what it takes to transform your creative hustle into a true business? Join Charlie as she reveals the game-changing mindset shift from solo content creator to CEO of your brand. Discover how defining your values, diversifying your income, outsourcing with intention, and tracking your progress can help you beat burnout and scale your influence. Step into leadership and start running your brand like the thriving business it deserves to be. Key Timestamps: (0:00) - Becoming the CEO of Your Brand. (01:04) – Understanding the power of clarity. (01:55) – Defining What Your Brand Stands. (02:30) – What Makes Your Brand Scalable. (03:31) – Valuing Your Time Through Systems And Programmes. (04:16) – Extending Your Capacity To Save You Valuable Time. (05:45) – Reality Check: Gaining Freedom And Capacity. (06:17) - Steps To Action: Reflection And Taking Accountability. CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ Find out more about OAC: Website: oacmarketing.co.uk Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/  FREE RESOURCES: https://www.oacmarketing.co.uk/store Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

Unlock the secrets to securing repeat brand deals and building long-term partnerships as a creator! In this episode, Charlie breaks down why one off campaigns aren’t enough, reveals the most common mistakes after content goes live, and shares proven strategies for staying on a brand’s radar. Discover how to follow up, add extra value, communicate with impact, and transform your campaigns into a thriving, sustainable career. Perfect for creators looking to level up their collaborations and grow lasting relationships with their favorite brands! Key Timestamps: (00:44) - Why Follow-Up Is Your Secret Weapon. (02:35) - Making It Easy For Brands To Say “Yes” Again. (03:21) - The Importance Of Precision And Communication. (04:36) - Adding Extra Value: Go Beyond the Brief. (05:47) - Reporting Back: Sharing Results & Suggesting Next Steps. (06:34) - Building Relationships: Stay on a Brand’s Radar. (07:35) - Content Leverage: Cross-Posting, Usage Rights & Whitelisting. (09:29) - Securing Stability: Why Repeat Work Sets You Apart. (10:25) – Final Checklist & Takeaways. CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ Find out more about OAC: Website: oacmarketing.co.uk Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/  FREE RESOURCES: https://www.oacmarketing.co.uk/store Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

Think influencing is just snapping photos and posting stories? Think again! This week we reveal the untold story of what it really takes to succeed as an influencer. From pitching to brands and managing creative approvals, this episode pulls back the curtain on the systems, challenges, and strategy required to build and monetise a personal brand. Whether you’re a seasoned creator, an industry newcomer, or just curious about the billion-dollar creator economy, you’ll leave with practical takeaways, inspiration, and a new respect for the hustle behind the scenes. Key Timestamps: (00:00) – Setting the Stage: Why Influencing is Serious Business (01:10) – Pitching & Negotiating with Brands (03:00) – Creative Brainstorming & Content Creation (05:00) – Navigating Approval Stages (07:00) – Scheduling Posts, Communication & Structive (08:30) – Juggling Multiple Campaigns & Avoiding Burnout (09:22) – Building Systems and Processes that Scale (12:00) – Pro Tips: Organizing, Earning & Structuring for Success (13:30) – Final Advice: Freedom Through Structure CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ Find out more about OAC: Website: oacmarketing.co.uk Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/  FREE RESOURCES: https://www.oacmarketing.co.uk/store Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

In this episode of Unfiltered Influence, host Charlie Hobbis unpacks the real numbers behind what creators can earn and should be earning in the booming influencer economy. We dive deep into how brands determine value, the metrics that matter (including CPM, reach, and conversion rates), and why most creators are undercharging for their impact. Charlie shares insider benchmarks, actionable strategies for auditing your pricing, and tips for communicating your worth to brands. Whether you’re a seasoned influencer or just getting started, this episode is packed with insights to help you monetise your content confidently and fairly. Key Timestamps (01:10) – The Economic Impact of the Creator Economy (02:00) – Real Pay: Earnings Examples in Influencing (03:00) – How Brands Value Content: CPM & Metrics Explained (04:30) – Key Performance Benchmarks & What Brands Look For (06:00) – Pricing Models: Flat Fee, CPM, Performance-Based, and Exclusivity (07:30) – Common Pitfalls and How to Avoid Undercharging (08:20) – Action Steps: Auditing Your Pricing & Communicating Value CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ Find out more about OAC: Website: oacmarketing.co.uk Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/  FREE RESOURCES: https://www.oacmarketing.co.uk/store Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

In this eye-opening episode of Unfiltered Influence, dive deep into the controversial world of gifted collaborations. Learn why creators should stop accepting unpaid work, understand the true value of your content, and discover alternative strategies to build your portfolio and monetise your influence. Key Timestamps: (00:00) Introduction: UK Creator Economy Stats and Industry Overview (01:30) What Are Gifted Collaborations? Breaking Down the Unpaid Work Model (04:15) The Hidden Costs: Why Free Products Don't Build Your Business (06:45) Alternative Strategies: Affiliate Schemes and User-Generated Content (UGC) (09:20) Navigating Brand Negotiations: Setting Professional Boundaries (11:05) PR vs. Gifted Collaborations: Understanding the Difference (12:30) Practical Negotiation Tactics for Creators (13:15) Episode Conclusion: Knowing Your Worth and Changing the Industry Standard CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ Find out more about OAC: Website: oacmarketing.co.uk Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/  FREE RESOURCES: https://www.oacmarketing.co.uk/store Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

Feeling frustrated with low social media reach? In this episode, Charlie Hobbis breaks down the mysterious algorithm, revealing practical strategies to help creators and influencers optimise their content. Learn how to understand platform algorithms, create engaging content, and dramatically improve your digital presence. Perfect for aspiring and established content creators looking to level up their social media game. Key Timestamps: (04:40) Understanding the Algorithm Basics (07:30) Three Key Metrics from Instagram's Head (08:45) Common Content Creation Mistakes (12:28) The REACH Framework Explained (15:30) Case Study: Creator's Reach Challenges (18:09) Episode Conclusion and Call to Action CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ Find out more about OAC: Website: oacmarketing.co.uk Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/  FREE RESOURCES: https://www.oacmarketing.co.uk/store Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

In a world where AI can generate content at lightning speed, how do you make your personal brand truly stand out? Join Charlie as she unpacks insights from marketing expert Daniel Priestley about the critical importance of authentic personal branding in an era of AI-generated content. Learn why your unique story, experiences, and personality are your most powerful marketing tools. Podcast Timestamps: (02:41) - AI Content Generation and Trust Challenges (05:00) - Defining Personal Brand and Its Value (07:56) - Overcoming Personal Branding Objections (10:00) - Why Human Connection Trumps AI Content (15:00) - Founders as Unique Marketing Assets (17:37) - Closing Thoughts on Personal Branding in the AI Era Key Themes: Rise of AI content generationImportance of authentic personal storytellingBuilding trust in a digital landscapeDifferentiating yourself beyond AI-generated contentPersonal brand as a leadership tool CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ Find out more about OAC: Website: oacmarketing.co.uk Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/  FREE RESOURCES: https://www.oacmarketing.co.uk/store Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

In this episode of Unfiltered Influence, Charlie breaks down the critical shifts happening in the creator economy. Learn why chasing trends is no longer enough, how to develop truly original content, and why brands don't care about how fast your account is growing. Key Timestamps: (01:40) - Changing Influencer Landscape Discussion (05:40) - Content Strategy and Original Content (10:20) - Value Audit Checklist (15:40) - Creator Case Studies (23:37) - Final Wrap-up and Creator Clinic Q&A Key Topics Covered: Content landscape changesThe death of trends on social mediaOriginal content strategiesAudience engagement techniquesBrand collaboration insights CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ Find out more about OAC: Website: oacmarketing.co.uk Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/  FREE RESOURCES: https://www.oacmarketing.co.uk/store Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

This is the third and final episode in our Island Retreat miniseries—and it’s a BIG one. In this episode, I’m joined by the incredible Dior Bediako - celebrity life coach, founder of Pepper Your Talk, and someone who has genuinely changed the way I think. I first heard her on Ladies Who Launch while driving to an event (and panicking about a cancelled speaker for the Island), and by the time I pulled up, I just knew I had to work with her. So I messaged her… and I got her. No gatekeeping here - you get to hear her too. Fresh off a Future Self Exchange in Paris that Dior co-hosted, I reflect on the power of putting yourself in rooms that stretch you, why success isn’t about good vibes and vision boards, and how emotional resilience is the key to hitting your next level. Dior’s session on the Island is one that stayed with every single one of us. From goal setting to grief, emotional mastery to owning your story, this episode will help you: Rethink what it means to “feel ready”Embrace vulnerability as a requirement, not a weaknessUnderstand why your ability to sit with discomfort is what actually unlocks your dreamsStart living as if you already are your future self This one’s for the dreamers who are done playing small. Grab a pen, take notes, and then take action. (00:00) - Intro and Paris trip overview (03:30) - My own burnout and why 2023 felt emotionally flat (08:29) - Introduction to Dior (15:05) - Deep dive into goal setting and emotional resilience (27:19) - How to show up as your future self RIGHT NOW (35:51) - The game-changing framework for understanding your emotions (40:12) - Embracing vulnerability as a path to success (45:00) - Closing thoughts CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ Find out more about OAC: Website: oacmarketing.co.uk Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/  FREE RESOURCES: https://www.oacmarketing.co.uk/store Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ Join us on The Island 🏝️ Connect with Dior on Instagram: @pepperyourtalk Join Dior's newsletter HERE. Dior’s Ladies Who Launch episode: Watch...

In this episode of Unfiltered Influence, we’re cutting through the noise around influencer pricing strategies. Forget follower count - this is about knowing your real value. We’re talking engagement, creativity, brand alignment, and all the factors that matter when pricing your brand collaborations. From how to negotiate influencer rates to what you should be charging extra for (yes, including whitelisting and boosting!), we’re breaking it all down. Whether you’re new to the game or levelling up your strategy, you’ll get real talk, actionable advice, and personal stories to help you price your collaborations with confidence. We cover everything from understanding brand goals, asking the right questions about budgets, to calculating the value of your content and knowing exactly when to push for higher fees. Wanting to scale your collaborations and opportunities? PURCHASE OUR ULTIMATE GUIDE TO PITCHING HERE Timestamps: (03:03) — Your Value Is More Than Follower Count (08:06) — Brand Goals & Expectations Matter (12:13) — Negotiation & Building Relationships (18:54) — How to Calculate Content Value & ROI (25:41) — Asking the Right Questions About Budget (29:56) — Charging Extra for Boosting & Whitelisting (33:44) — Pricing Breakdown: A Real Example (39:03) — Final Tips for Confident Pricing (39:47) — Wrap-Up & Resources CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ Find out more about OAC: Website: oacmarketing.co.uk Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/  FREE RESOURCES: https://www.oacmarketing.co.uk/store Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

This week on Unfiltered Influence, we’re bringing you another powerful session from our live retreat series – and it’s one that truly hit home for everyone in the room. Join us on the island with the incredible Maggie Collette – founder of Think Like a Boss, global speaker, business mentor, and newly published author. In this inspiring live workshop, Maggie shares her signature blend of mindset magic, practical tools, and no-BS truths to help you stop playing small and finally step into the version of you that’s been waiting to come out. We’re talking: • The mindset that separates those who think like a boss from those who don’t • Why your self-worth directly impacts your income • The 11 most common excuses keeping you stuck (and how to move past them) • How the red car theory can change everything • What it really means to play big – and why it starts with you Whether you’re a creator, founder, or just feeling stuck in your next step, this episode is the wake-up call and warm hug you didn’t know you needed. 🎟️ Influence to Income Island Retreat – Early Bird Spots Now Open Secure your place before it goes public: SECURE YOUR SPOT 📚 Grab Maggie’s book: Think Like a Boss Your mindset upgrade in paperback form. ORDER A COPY 💌 Join the waitlist for future retreats and events CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ Find out more about OAC: Website: oacmarketing.co.uk Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/  FREE RESOURCES: https://www.oacmarketing.co.uk/store Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

What exactly is a personal brand? It's more than just a logo or a curated Instagram grid - it's the essence of who you are, what you stand for, and how you're perceived by others. In this episode, we explore the concept that a personal brand is essentially your reputation amplified, and how it can become your most powerful professional asset. Join us as we dive into Charlie's personal journey, who started with an anonymous home decor account (@overatcharlies) and transformed it into a thriving social media agency and consultancy. In this episode, you'll learn: What a personal brand really isHow to develop your core messagingThe importance of storytellingStrategies for building trust with your audienceHow to turn your personal brand into professional opportunities Whether you're an entrepreneur, creator, or professional looking to stand out, this episode provides the roadmap to crafting a memorable and impactful personal brand. Key Timestamps: (01:37) - Defining Personal Brand (04:28) - The Rise of Faceless Accounts (08:12) - Understanding Your Goals and Values (10:00) - Core Content Pillars (13:05) - The Power of Storytelling (15:00) - Charlie's Journey Growing Her Personal Brand (21:27) - Becoming an "Expert" in Your Field (25:00) - Creator Clinic Questions (30:00) - Final Takeaways and Advice CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ Find out more about OAC: Website: oacmarketing.co.uk Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/  FREE RESOURCES: https://www.oacmarketing.co.uk/store Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

What if your self-image was quietly capping your success? In this episode, Charlie shares a powerful session from their recent retreat with growth coach Dawn McGruer, unpacking how confidence, mindset, and even the way we describe our work are shaping what’s possible in business and life. It’s part pep talk, part reality check, with plenty of relatable moments. We’re talking self-worth, judgement, and why you might still be saying “just” way too much. If you’ve ever downplayed your ambitions or hesitated to own what you do, this one will hit home, in the best way. Join our next Influence Mastermind HERE Here are the HIghlights: Dawn's Session (1:48) Personal Reflections on Self-Image and Confidence (4:17) Judgment and Societal Expectations (7:17) Confidence and Internal Validation (9:13) Goals and Ambition (16:04) Language Traps and Affirmations (19:32) Final Thoughts and Exciting Announcement! (23:42) CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ Find out more about OAC: Website: oacmarketing.co.uk Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/  FREE RESOURCES: https://www.oacmarketing.co.uk/store Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

Picture this: a Private Island retreat filled with big ideas, bold conversations, and zero competition - just creators lifting each other higher. In this episode, Charlie and her team take you behind the scenes of the OAC retreat - 3 days focussing on personal growth, content and community. From game-changing insights on self-image and success to exclusive opportunities in the travel industry, it’s all here. Plus, a few unexpected moments, like a roaring exercise that might just change how you deal with stress. Whether you’re an influencer, a business owner, or someone ready to step into a bigger version of yourself, this one will hit home. You’ll hear why the right environment can shift everything, why playing small is officially cancelled, and what’s next for those feeling the FOMO from missing out. Here are the Highlights: The amazing impact of retreats (1:55) What we got up to on our retreat (3:38) The key sessions and takeaways (12:03) Creator reflections and our highlights (17:22) Goodie Bags! (25:36) Links for all of our Retreat guests: Dawn McGruer: https://www.instagram.com/dawnmcgruer/ Maggie Collette: https://www.instagram.com/_maggiecolette/ / https://www.instagram.com/think_like_a_boss.co/ Dior Bediako: https://www.instagram.com/diorbediako/ Trending Travel: https://www.instagram.com/trendingtravel/ CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ Find out more about OAC: Website: oacmarketing.co.uk Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/  FREE RESOURCES: https://www.oacmarketing.co.uk/store Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

Being an influencer looks glamorous from the outside, but behind the scenes, it can be isolating, overwhelming, and full of imposter syndrome moments. In this episode, Charlie shares key insights OAC's recent influencer mastermind, where creators opened up about the real challenges they face - loneliness, self-doubt, and the pressure to stay relevant. If you’ve ever felt like you’re figuring it out alone, this conversation will remind you that even the most successful influencers struggle too. We’re talking community, confidence, and content strategy. You’ll hear firsthand advice from creators who’ve built engaged audiences, landed brand deals, and navigated the ups and downs of this industry. If you’re serious about growing your brand in a way that aligns with your values, this episode is packed with the kind of insights you won’t find on your Instagram feed. Here are the Highlights: (02:13) The Importance of Masterminds  (05:02) Personal Values  (05:56) Creator Insights and Advice  (10:34) Building a Community and Overcoming Loneliness  (11:13) Advice for Creating Content and Building a Brand  CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ Find out more about OAC: Website: oacmarketing.co.uk Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/  FREE RESOURCES: https://www.oacmarketing.co.uk/store Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy