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During the week that the Brewers win their first-ever World Series, The SportBusiness Podcast cracks open the latest MLB sponsorship intel and also break news of a potentially game-changing development in the UK broadcast market. THE NEWSROOM: Will the Scottish Premiership tender spell the end of the controversial Saturday 3pm blackout? Also, Fifa's hydration breaks under review, World Snooker looks east and the background to LaLiga’s volatile Chinese broadcast presence as Mbappé crosses a red line. INSIDE THE DEALS: Matthew Williams unpacks the MLB’s $266m jersey patch sector and explains why sponsors are taking big swings in their home markets. AOB: Will anyone watch Africa’s first Youth Olympics? And how to Excel at the World Championships of spreadsheets. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin Ross Contributor: Matthew Williams Editor: Gwen Gourvellec Sources: EXCLUSIVE: SPFL offers end to UK’s 3pm blackoutLaLiga bids to de-escalate China-Mbappé spatWST to go direct with Chinese streaming rightsBidding war brews for US World Cup rightsMLB jersey patch market worth $266m at maturityPODCAST: YOG days are over? Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, Martin Ross, Jonathan Rest, Joseph Perry and Maria Kholodova bring you the Sportel debrief from Larvotto Beach in Monaco. Industry topics from a stormy Principality include: Netflix’s World Cup move in Spain – how much?Surprise F1 bidding alliance in GermanyRelevent’s production move – why?Infront betting on alleviating debtPitch and Qatar at a crossroadsBiennial Afcon U-turn impacts Caf’s endless ITTBetting curbs in Brazil, RussiaBig picture market sentimentDolby’s sound shop-floor car You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin Ross Contributors: Joseph Perry, Maria Kholodova Editor: Gwen Gourvellec Sources: Have you heard? This year’s Sportel gossipEx-HBS pair to lead new Relevent production armBiennial Afcon U-turn set to impact Caf agency huntNetflix Spain in shock 2030 World Cup moveNetflix gives sports architect Bajaria the pushShopee fills Corinthians shirt as betting ban bites Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, we reveal just how much the global sports media market is worth (hint... it's a lot). Plus, Uefa selects its new national teams agency, Netflix's latest football rights move and an unlikely location for cricket's latest franchise league. THE NEWSROOM: A case of déjà vu as Relevent breaks an agency's grip on Uefa business, this time CAA Eleven and national team football. Also, Netflix's Big Event sports strategy takes it to Spain for the 2030 World Cup and commercial upheaval in Brazil amid the betting ban.INSIDE THE DEAL: Media Editor Joseph Perry joins to talk through the SportBusiness Global Media Report 2026. We discuss the properties dominating the table, where the money is heading, a knockout top 10 entrant and which market is on the downturn.AOB: The Rome Gladiators set to enter the arena, a cracking World Conker Championships and a temperature-raising sponsor in Swiss ice hockey. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin Ross Contributors: Joseph Perry Editor: Gwen Gourvellec Sources: Relevent alone lands Uefa national team rights | SportBusinessEXCLUSIVE: CAA Eleven set to lose Uefa contract | SportBusinessNetflix Spain in shock 2030 World Cup move | SportBusinessNetflix, IMG gear up for Women’s World Cup test | SportBusinessShopee fills Corinthians shirt as betting ban bites | SportBusinessBetting firms absent from CazéTV’s WWC line-up | SportBusinessGlobal sports media rights value hits record $65.8bn | SportBusiness MediaPODCAST: High hoops: Netball bids for reach, revenue and relevance | SportBusinessPODCAST: Grand Budapest Intel | SportBusinessPODCAST: Eleven out of Ten(der): Uefa set to move on from CAA era | SportBusiness Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, we tackle a bruising sport’s place in the industry, two big European football leagues going to market with domestic media rights and a review of the rage-filled book making headlines. THE NEWSROOM: As Bare Knuckle Boxing mulls an equity sale to a rights-holding broadcaster, we analyse the emergence of the controversial combat sport, its safety and commercial appeal. Plus, different tactics for Ligue 1 and Serie A in impending domestic tenders and ice skating gets its centralised rights agency.INSIDE THE SPIEL: Executive Editor Imran Yusuf joins to cherry pick the sports industry tales in Ari Emanuel’s recently published memoir laden with expletives and almost as many deal numbers.AOB: Sponsorship signage confuses horses at Newbury, a ban on rhythmic jumping in Bochum and Premier Sports outs dodgy stick users. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin Ross Contributor: Imran Yusuf Editor: Gwen Gourvellec Sources: BKB open to stake sale in next media rights dealLigue 1 auction ‘to include’ rights from next seasonFrench 20% pay-TV tax ‘to weigh on sports rights’Serie A presents regulators with gloomy domestic pictureSerie A guidelines OK’d but warning on exclusivityCentralised ISU agency contract for Two CirclesTennent’s Sixes tackle on Premier SportsRoll the Calls: A Memoir by Ari Emanuel Hosted on Acast. See acast.com/privacy for more information.

In the wake of that Manchester City ruling, Jonathan Rest and Martin Ross are back on The SportBusiness Podcast to discuss the industry’s headline issues and go deep on media rights in a major market. THE NEWSROOM: SportBusiness Sponsorship Editor Ben Cronin joins to talk about the Emirati elephant in the room. Plus, Infront nets ITTF business at a testing time for table tennis and the scale of the LIV threat on DP World Tour media rights returns is revealed.INSIDE THE DEAL: Frank Dunne is back to decipher the pay-TV sector in sub-Saharan Africa after Canal+’s Uefa club rights deal. Now the owner of MultiChoice, is it set for a market monopoly or can a mystery streamer stir new competition?AOB: Bookmakers betting on a political Brazilian legislation U-turn, Wigan gets a deadly new sponsor and juggling AI tech to generate sold-out crowds at empty venues. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin Ross Contributors: Ben Cronin, Frank Dunne Editor: Gwen Gourvellec Sources: City inflated sponsorship with ‘sham’ contractsEtihad considers legal action against EPLBeIN’s Sen succeeds Nivelle at Infront Pan-AsiaInfront nets global WTT sponsorship remitTV rights drop swells PGA Tour’s European Tour sum(PODCAST) In Da Red Zone: Unpacking losses at LIV, European Tour and DAZNCanal+ power shows in sub-Saharan Uefa dealSuperSport lands Afcon, more pay-TV deals comingBrazilian football sets up talks on shock betting banOne final bump on the long road to centralisation?Q4 production tender to kick off Liga Portugal sales Hosted on Acast. See acast.com/privacy for more information.

This week, Ben Cronin and the SportBusiness Sponsorship editorial team host a live recording of the podcast at L’Escargot restaurant in London to mark the launch of the European Sponsorship Report. They discuss: THE SIZE OF THE MARKET: How much was the European sponsorship market worth in 2025 and which two sports accounted for 67% of the overall value?SPONSORSHIP SURVEY: The team reads the mood of the sponsorship industry and unpacks the findings from this year’s reader survey. Which sponsorship categories are expected to grow over the next 12 months and how is AI changing the way people work?TOP PROPERTIES: Which teams and leagues came out on top in our ranking of the biggest sponsorship properties in Europe? You can purchase your copy of the European Sponsorship Report 2026 here. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Ben Cronin Contributors: Matthew Williams, Faaez Samadi, Matthew Glendinning Editor: Gwen Gourvellec Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, with Martin Ross taking a well-earned break, Joseph Perry is back at the microphone to talk through his recent whistle-stop trip to Australia, which coincided with the NFL being in town. THE NEWSROOM: All the top lines from the SportNXT Conference in Melbourne. Plus, we discuss a senior executive reshuffle at DAZN and its latest push for profitability, a landmark decision at World Athletics and record US Open audiences for ESPN.INSIDE THE DEAL: Ahead of the 2026-27 season NBA season, Matthew Glendinning talks through changes to the teams' jersey patch landscape. AI and fintech brands are in vogue, of course, and which agencies are getting the deals done? AOB: Naming ceremony for a Rwandan gorilla, some unfortunate publicity for Hyrox and just how much would you pay to get up close and personal to a David Moyes team talk? You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Joseph Perry Contributor: Matthew Glendinning Editor: Gwen Gourvellec Sources: Melbourne trades futures as the NFL comes to town | SportBusinessDelany, Gersh head DAZN hires as Mascia exits Dach | SportBusinessFour investors, one question: why sport? | SportBusiness On the MoneyAthletics history made as Kenya lands Worlds | SportBusinessShelton reels in record US Open audience for ESPN | SportBusinessAI and fintech deals push NBA jersey patch valuesExcel brokers Lakers, Albert patch deal | SportBusinessEuroleague’s SuperCup to launch in Abu Dhabi | SportBusinessHow sport holds squeezed Australia market together Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast and following a frenetic few days of high-profile sales, would-be sales and Chapter 11 proceedings, Jonathan Rest and Martin Ross break down what it all means for the industry. THE NEWSROOM: Infront’s sale of Hyrox – why now, what motivated the deal on both sides and what next? Plus, what anyone acquiring Castore would be buying and IMG tops LIV Golf’s list of unsecured service provider creditors.INSIDE THE DEAL: Ben Cronin is back from IFA Berlin where Chinese consumer electronics powerhouses Haier and Hisense both announced Uefa sponsorship deals. Insight on why the deals were done and how UCL sponsorship sales are tracking for the new cycle.AOB: FIS creates more inventory to sell, American success at US Open boosts ESPN and everything you ever wanted to know about the World Stone Skimming Championships. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube  Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Martin Ross Contributor: Ben Cronin Editor: Matt Storey Sources: Infront cashes in with Hyrox sale to consortiumCastore founders weigh up sale optionsIMG heads LIV’s unsecured vendor creditor listUCL pact won’t affect club deals, says Haier brand chiefHaier bags standalone Champions League dealHisense reduces inventory with Euro 2028 only dealHyundai ends Champions League car sponsor searchFIS clean sweep for Infront with four-year Worlds deal Hosted on Acast. See acast.com/privacy for more information.

We mark ‘la rentrée’ by bringing you up to speed with analysis of 11 major industry stories to break in the last two weeks. From US major leagues to European football and from squash to rugby league, it’s all covered. THE NEWSROOM: An extended version includes: TWG probe hits Mark Walter’s sports empire; raising a glass to DAZN’s latest US move; Amazon primed for top Mexican rights; end in sight for Ligue 1+ but the beginning for Jamie Vardy’s Bundesliga’s party. Plus, Liverpool’s shirt sponsor, rights overspill, LIV creditors and Enhanced Games losses.AOB: Another facelift for athletics with the Ultimate Champs, credible football viewing figures shorn of spin and Preston North End’s sponsorship own goal. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.  Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin Ross Editor: Gwen Gourvellec, Matthew Storey Sources: PSA not expecting end to Walter’s squash backingDAZN trades equity in EverPass takeoverAmazon adds El Tri amid LatAm spending plansNHL drafts Bayern Munich in bid to conquer GermanyLFP domestic tender plan ‘signals end of Ligue 1+’Bundesliga sticks with UK streamers for 22 matchesOverspill impact prompts Serie A to pull Tring’s feedEXCLUSIVE: Liverpool shirt available as Standard Chartered window closesEQT storms into NRL with Melbourne majority stakeLIV Golf ‘prepares ground’ for bankruptcy filingEnhanced Games debut prompts $62m group lossWorld Humanoid Robotic Games thread Hosted on Acast. See acast.com/privacy for more information.

Welcome to Inside Track, SportBusiness’ new podcast series giving organisations the opportunity to tell their story in their own words.   Each episode takes the form of an in-depth 1:1 conversation between a guest and the SportBusiness editorial team, going beyond the headlines to explore the thinking, strategy, and vision behind an organisation or a landmark deal.   Whether it's unpacking a major partnership, examining an innovative new approach, or sharing a perspective on where the industry is heading, listeners will get a unique window into the people and organisations shaping the future of sport.   In this first episode, Executive Editor, Imran Yusuf, speaks with Heidi Pellerano, Chief Commercial Officer at Concacaf, the governing body for football across North America, Central America and the Caribbean, representing 41 member associations.   A decade on from the organisation's much-documented low point, Pellerano reflects on a transformed commercial landscape. She discusses how Concacaf is converting 2026 Fifa World Cup momentum into year-round regional interest, navigating markets that span mature and emerging economies, and its media rights approach. She also explores evolving brand expectations, the rise of the women's game, and the regional 2031 Women's World Cup bid.   Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.    Host: Imran Yusuf Guest: Heidi Pellerano Editor: Lumi Lehmuskallio   Hosted on Acast. See acast.com/privacy for more information.

This week we mix up The SportBusiness Podcast format and take an in-depth look at OneFootball’s recovery four years on from the NFT deals that nearly sent it under. We interview CEO Patrick Fischer, dissect the verticals of a now ‘asset-light’ business and unearth plenty of financial detail. Plus: THE NEWSROOM: Sponsorship controversy aplenty as Aston Villa’s NordVPN deal reignites the piracy debate and Sunderland hold advanced Visit Ghana negotiations. Plus, the streamers end beIN’s hold over LaLiga in France.AOB: European Athletics Championships’ swathes of empty seats, dreaming of centralised rights sales in Madeira and Uruguayan football on a collision course. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Martin Ross Contributor: Ben Cronin Editor: Lumi Lehmuskallio Sources: Villa shrugs off criticisms to strike NordVPN dealSunderland in advanced Visit Ghana shirt talksVPN sponsorship of football under scrutiny due to piracy concernsVilla turns attention to stadium deal after Visit Rwanda takes shirtBeIN ousted in LaLiga’s French streaming dealsDisney+ streaming widens Formula E distributionBenfica makes fresh move to stall centralisation Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, we profile the latest addition to the gambling-free Premier League shirt sponsor market, while its US media behemoth results season again and there’s a full post-mortem of Glasgow keeping the Commonwealth Games alive. THE NEWSROOM: What next for Fifa after failed World Cup privatisation plan, UFC success fuels Paramount's sports rights buying appetite, White House PPV hits TKO and WTA's IMG production deal puts another nail in ATP merger coffin. INSIDE THE DEAL: Matthew Williams turns an eagle eye to Crystal Palace's new shirt sponsor, Temporal. Why has a B2B firm targeted the Premier League? AOB: We measure the success of Glasgow’s hosting of the Commonwealth Games, take a peak at the in-tray of MLS' new commissioner in-waiting and uncover a football sponsorship activation from EasyJet. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Martin Ross Contributor: Matthew Williams Editor: Lumi Lehmuskallio Sources: Chastened Fifa drops World Cup investor planTKO boosts revenues, takes White House UFC hitEllison: UFC reaffirming Paramount belief in sportIMG adds production role to WTA remitPalace has power to add following Temporal shirt deal‘We want to reach the person writing the code’ | Clair Byrd, TemporalBerg succeeds Garber as next MLS commissionerSadleir: Amdavad 2030 to meet 60% budget criteriaLiverpool John Lennon Airport (@LPL_Airport) on X Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, we profile a new sponsor with big pockets that has landed Ryder Cup and Mercedes F1 deals while unpacking a seismic and damaging few days for global football. THE NEWSROOM: Gianni ‘crosses a line’ with his ‘$20bn’ commercial subsidiary, Amazon shops for its longest rights deal, Coupang’s UCL swoop in Korea and Caf re-starts agency search. INSIDE THE DEAL: Ben Cronin details the entry by payment services brand Stripe predicted by SportBusiness Sponsorship. Why now for Stripe and where next after golf and motorsport? AOB: Analysing Glasgow’s ‘cheapest and best-ever Commonwealth Games’, Wafcon’s gaffe-prone broadcast claim and Team Lesotho’s tartan sleeves. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Martin Ross Contributor: Ben Cronin Editor: Lumi Lehmuskallio Sources: Fifa sparks ire with World Cup private investor planAmazon makes long-term NHL move in CanadaRogers calls time on CBC’s 75-year NHL runEXCLUSIVE: Stripe marketing push hits the Ryder CupSponsorship pipeline: 7 IPO-ready brands to watch in 2026EXCLUSIVE: Coupang nets UCL rights in KoreaNew Caf agency tender for quadrennial AfconsTicket sales ‘on track’ for ‘on budget’ Glasgow 2026EXCLUSIVE: Stripe to move into sponsorship with Mercedes Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, with the World Cup finished, Jonathan Rest and Martin Ross turn their attention to European club football with a major sponsorship deal on the horizon and a new US broadcaster for the Bundesliga. THE NEWSROOM: Hyundai is poised to become the latest blue-chip brand to sponsor the Uefa Champions League, ECB avoids betting embarrassment as The Hundred shirt sponsorships are finalised and fines for 'parasitic' ambush marketing in Italy at the Winter Olympics. INSIDE THE DEAL: Joseph Perry analyses the Bundesliga's US rights gamble, a deal that increases its cable exposure but sees the bulk of matches streamed on a ticketing platform making its first foray into sports broadcasting. AOB: On the ground in Glasgow as the scaled-back 2026 Commonwealth Games begin, Under Armour has last laugh over pink boots and a Turkish shooter doppelganger.  Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Martin Ross Contributor: Joseph Perry Editor: Matthew Storey Sources: 1 TV records fall as La Roja earns second star 2 EXCLUSIVE: Hyundai in, Just Eat out for UCL 3 Milan-Cortina ‘parasitic’ marketers fined €2.5m 4 The Hundred fills shirt sponsor slots at 11th hour 5 Bundesliga rolls the dice with Versant, Telemundo 6 TV deals for Glasgow 2026 in Apac, Caribbean, Africa 7 Cost-cutting keeps Commonwealth Games alive 8 Ticket sales ‘on track’ for ‘on budget’ Glasgow 2026 Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, Jonathan Rest and Martin Ross discuss a major development in the commercialisation of European football as the World Cup enters the final straight. THE NEWSROOM: With CAA Eleven out of the race for Uefa men’s national team rights and Relevent in the mix, what could the future look like under a new agency model? Plus, Visit Rwanda’s surprise shirt deal with Aston Villa following the end of its controversial Arsenal sleeve sponsorship. INSIDE THE DEAL: Faaez Samadi explains why Ralph Lauren invested heavily in a Wimbledon sponsorship, fashioning new inventory after losing its line judge asset. AOB: MLS plans to ‘Take It From Here’ post World Cup, tins hats out for the next Ligue 1 rights auction and who's buying a Premier Padel tote bag?   You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.   Co-hosts: Jonathan Rest, Martin Ross Contributor: Faaez Samadi Editor: Gwen Gourvellec Sources: EXCLUSIVE: CAA Eleven set to lose Uefa contractVisit Rwanda makes the switch to Aston VillaCompetition drives Ralph Lauren uplift for WimbledonBramly picked to replace de Tavernost at LFP MediaMLS targets World Cup momentum with biggest-ever campaignFanatics lands Premier Padel merchandising deal Hosted on Acast. See acast.com/privacy for more information.