Advertise on podcast: The Studio Sessions with Chris Goor

🎁 A reason to keep posting: £10 off Posting with Purpose, just for podcast listeners. Ends Sunday 25 October.👉 https://brandvideo.pro/purpose-pod 🎬 Want to get good on camera? Creator Confidence is my complete content creation system: eight weeks of short lessons, simple frameworks and weekly challenges.👉 https://creatorconfidence.pro Christy heard that Gary Vee puts out somewhere between 500 and 1,000 pieces of content a day. She has a name for it: digital fly-tipping. We talk about what that kind of advice does to the rest of us (the people without a team of 200), why chopped-up clips with no soul rarely connect with anyone, and the real-world footprint of all that content sitting on drives. Then Christy shares how three videos a week took her Instagram from zero to 8,500 this year. In the second half we answer your questions: how to keep coming up with ideas, what to edit on, whether to use a prompter, the best time of day to film outside, and how long it takes us to make a reel. In this episode [00:49] Gary Vee and the 1,000-videos-a-day machine[02:06] Why Christy calls it digital fly-tipping[04:26] Fewer videos, more love in each one[05:59] Playing a different game: helping people vs feeding a funnel[06:50] The physical footprint of all that content[09:45] How many posts should the rest of us make?[12:49] Pinch-zoom trends and the flood of AI adverts[15:05] Handing your voice over to AI (and why that helps you stand out)[17:32] Listener question: how do you keep having ideas?[19:36] Which software should you edit on?[21:32] Prompter, script or off the cuff?[24:41] Is there a bad time of day to film outdoors?[25:54] How long does it take to script, shoot and edit a reel? Send us your questions What are you stuck on right now? It might be what to say on camera, staying consistent, or turning views into clients. Send it over and we'll answer as many as we can on the show. Record a quick video or voice note, or just type it out:https://www.videoask.com/fzc1x1h6r New episodes every Thursday, up until Christmas at least. Follow the show so the next one lands in your feed. Want more help? Creator Confidence: the complete content creation system, in 8 weeks.https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks.https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video.https://brandvideo.pro The podcast website: every episode in one place.https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor

🎁 A reason to keep posting: £10 off Posting with Purpose, just for people who’ve listened to this episode. Ends Sunday 25 October.👉 https://brandvideo.pro/purpose-pod 🎬 Want to get good on camera? Creator Confidence is my complete content creation system: eight weeks of short lessons, simple frameworks and weekly challenges.👉 https://creatorconfidence.pro Season 2, episode one. Christy joins me and we get something off our chests: the phrases we keep seeing in short-form scripts that make us wince. Some of them come from AI, some are leftovers from the "50 hooks you need" era, and all of them put a bit of distance between you and the person watching. We talk about why they land badly, what they do to the viewer, and what we'd say instead. In this episode [01:28] The word AI shoehorns into everyone's script[01:56] "Most people think..." and the teacher trap[04:06] Christy's problem with "clarity" (and why jargon is for the creator, not the viewer)[08:04] Intros that start with "Hello, I'm..." and the big I am[12:27] "It's not this, it's that" and the triple-no pattern[14:24] How I use AI for scripting now, and what I had to change[16:00] Word soup: the video in the forest[17:45] When every video turns into an advert Send us your questions What are you stuck on right now? It might be what to say on camera, staying consistent, or turning views into clients. Send it over and we'll answer as many as we can on the show. Record a quick video or voice note, or just type it out:https://www.videoask.com/fzc1x1h6r New episodes every Thursday, up until Christmas at least. Follow the show so the next one lands in your feed. Want more help? Creator Confidence: the complete content creation system, in 8 weeks.https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks.https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video.https://brandvideo.pro The podcast website: every episode in one place.https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor

It's been a while. I pressed pause on this podcast at the end of last year. Life got busy, the business got busy, and something had to give. But I've missed it. So The Studio Sessions is coming back. Season 2 starts on Thursday 15 October, with a new episode every Thursday up until Christmas, at least. This season is about showing up on camera with confidence and building a personal brand that brings the right people to you. Christy will join me for some episodes too. It'll be different from my YouTube channel. Fewer how-tos, more of what we're thinking about, what we're seeing work for the people we coach inside The Studio, and the experiments we're still figuring out ourselves. Send me your questions What are you stuck on right now? It might be what to say on camera, staying consistent, or turning views into clients. Send it over and we'll answer as many as we can on the show. Record a quick video or voice note, or just type it out:https://www.videoask.com/fzc1x1h6r Follow the show so episode one lands in your feed. See you on the 15th. Want more help? Creator Confidence: the complete content creation system, in 8 weeks.https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks.https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video.https://brandvideo.pro The podcast website: every episode in one place.https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor

Most people don’t struggle with social media because of algorithms.They struggle because they never start.In this episode, I talk to Jonathan - a coach who helps men reset after heartbreak, breakup, or divorce - who only started posting online a few weeks ago.No big audience.No viral moments.No complicated strategy.Just clarity, honesty, and the decision to show up.Already, over a thousand people are listening.This conversation isn’t about hacks, trends, or “going viral”.It’s about what actually happens when a normal person stops waiting to feel ready and finally starts creating.If you’ve been thinking about posting but haven’t pressed record yet — this episode is for you.⸻🎥 In this conversation we cover: • What nearly stopped him posting in the first place • What he actually shared in his early content • What surprised him once people started responding • Why confidence comes after you start, not before • Advice for anyone still sitting on the fenceGive Jonathan a follow too:https://www.instagram.com/reset2breakthrough/ If you want more help try Couch to Creator or Join me in The Studio Follow me on instagram Want more help? Creator Confidence: the complete content creation system, in 8 weeks.https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks.https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video.https://brandvideo.pro The podcast website: every episode in one place.https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor

This week I’m diving into a trap so many creators still fall into: building content for the algorithm instead of the audience. After seeing yet another creator start a new Instagram account because they believed they were “shadowbanned,” I break down why that mindset keeps people stuck — and why curating your grid or obsessing over trends won’t work in 2025. I share the simple shift that changed everything for me: 👉 Create from your client’s perspective, not your own. When you focus on helping them, your brand, your content, and your business grow naturally. I also talk about a new piece of tech I’m excited about — the DJI Neo 2 — and why tools like this can help your videos stand out with ease. Finally… The Studio is officially open! From 19th–23rd November (unless we hit capacity), we’re welcoming 50 new coaches, consultants, and experts who want to create better video, build a personal brand, and grow a business that gives them more freedom. https://brandvideo.pro Message me on socials @thechrisgoor if you have any questions. Short one today, but an important one: Create content for people, not platforms. See you next week. Want more help? Creator Confidence: the complete content creation system, in 8 weeks.https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks.https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video.https://brandvideo.pro The podcast website: every episode in one place.https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor

In today’s episode of The Studio Sessions, I break down the 8 simple but powerful fixes that will instantly make your Reels — and your personal brand — stand out online. After spending the last year creating hundreds of videos and helping coaches and consultants show up with confidence, these are the things that make the biggest difference. Not trends. Not hacks. Just practical, repeatable upgrades to how you shoot, speak, and show up on camera. We’ll cover: Why your clothing matters more than you think — and how it makes you describable How your environment becomes a character in your content The right way to use graphics and text hooks so people stick around The caption style that makes your message instantly readable Choosing music that supports your brand rather than distracting from it How to simplify your language so anyone can understand your ideas The five shot types that make your videos feel cinematic and intentional And why frequency is the real driver of trust, reach, and brand connection If you’re trying to build a personal brand through short-form video — and want to actually stand out in a crowded feed — these fixes will help you create content people describe, remember, and talk about. 👉 Want to see how I create a full video in under 20 minutes (idea → filming → editing)? https://brand-video-pro.kit.com/20mins Questions? Topic requests? Drop me a message via instagram: https://instagram.com/thechrisgoor Want more help? Creator Confidence: the complete content creation system, in 8 weeks.https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks.https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video.https://brandvideo.pro The podcast website: every episode in one place.https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor

When I first started creating content, even earning a few pounds online felt magical. But... I massively underpriced myself. In this episode, I talk about how my self-worth got tangled up with follower numbers, and how long it took to finally feel confident charging what my work is worth. After more than 750 videos and passing 100,000 followers, I’ve realised that real value doesn’t come from viral hits - it comes from showing up to help people over and over again. I’ll also break down: 🎯 Why you shouldn’t price low out of fear 🎯 The difference between performative marketing and genuine branding 🎯 How posting daily discovery content built the foundation for everything we’ve done Whether you’re just starting out or you’re stuck undervaluing your expertise — this episode is for you. 🎥 Join me inside The Studio, our community of creators, coaches, and consultants building brands that last. 👉 brandvideo.pro Want more help? Creator Confidence: the complete content creation system, in 8 weeks.https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks.https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video.https://brandvideo.pro The podcast website: every episode in one place.https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor

Sounds ridiculous, right? But every coach or consultant should do exactly that. In this episode, I share how recording podcasts — even with zero listeners — can help you find your real voice, sharpen your thinking, and even train AI to write in your exact tone. I’ll tell you the story of how Christy and I were stuck writing a new landing page until I realised the best copy we’d ever written was already sitting in my podcast transcripts. 🎧 Give this a listen — and then go record something that no one else ever hears. You’ll be amazed at what it unlocks. 👉 Explore The Studio, where we help coaches and consultants create content that connects: https://brandvideo.pro Want more help? Creator Confidence: the complete content creation system, in 8 weeks.https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks.https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video.https://brandvideo.pro The podcast website: every episode in one place.https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor

Need a mentor? https://brandvideo.pro In this episode of The Studio Sessions, Chris shares what he’s been experimenting with lately to make short-form videos more engaging — and why the old “5 tips to…” style hooks just don’t work anymore. You’ll discover: Why thinking of your content as a promise can transform your engagement How to use text hooks to grab attention (even if viewers watch on mute) The surprising impact of shooting and posting in HDR - and why it makes your videos leap off the screen Why your profile needs a clear big promise to convert followers into fans How experimenting with formats (like ultra-tall aspect ratios) can get you more views If you’re ready to stop the scroll, boost watch time, and finally make videos that stand out, this episode is packed with practical, real-world advice you can try this week. Want more help? Creator Confidence: the complete content creation system, in 8 weeks.https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks.https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video.https://brandvideo.pro The podcast website: every episode in one place.https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor

Join my community so we can mentor you: https://brandvideo.pro You can always email me at: [email protected] The Overload of Online Advice: When you're scrolling through social media, you hear things that pull you in different directions and pull you apart. My advice is to choose the people who resonate with you the most and then really run for it. If you try to take advice from multiple people, you're going to be running in different directions, and you'll get nowhere. The Power of a Singular Vision: I've seen this firsthand when I've created video adverts for different companies. The best adverts I've made for clients come from a place where we've taken all of their views on board at the start, and then I've been given free reign to take control of the creative process. I've also been in rooms where we've done rebranding for companies. I've known a company go away and collect feedback from 30 people, and their vision slowly turned more "beige" as a result. The final product was, frankly, a bit "crap". It's like the Homer Simpson car he designed years ago—it was a million thoughts rolled into one, and it just didn't work. You've got to have one person's creative vision. That's why Steve Jobs was so good. He may have been an absolute nightmare to work with, but his vision was so strong and singular that it just worked. Create for Yourself, Not the Algorithm: I truly believe that creating will be consuming every time you do it. I made a short video this week because I believe you should create for yourself rather than the algorithm. The more you create, the better you're going to get. There's a guy in my community who helps barbers, and he committed to a 30-day series. His content is already so much better just because he's been creating and creating. If you just create brilliant content for a long time, your audience is going to build no matter what. The algorithm will eventually pick up on you, and the real people behind it can look at all your content and find the value in it. How to Choose Your Mentors: I think it's so important to choose your mentors with care. You can add to them or change them, but you have to think: who really resonates with me? For me, I really like Chris Do from The Future for Creative Entrepreneurship. I've also looked towards Xinjiang for negotiating, Chris Voss for Manychat automations, and Gannon Meyer for community building. I want you to try and filter your social media feed this week. If you're getting alternative advice that's pulling you in two directions, that's not a good thing. You probably can't do both of those pieces of advice in one go, so choose a path and really go for it. It's like driving a car: if you turn the wheel and you're not moving, it's not going to change your course. If you're in motion, you're going to get to a destination. I'm a better creator now because I know what to ignore, and it's also helping my mental health. Let me know who you choose as your mentors! I'll be interested to find out if they're the same as mine. Want more help? Creator Confidence: the complete content creation system, in 8 weeks.https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks.https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video.https://brandvideo.pro The podcast website: every episode in one place.https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor

After a holiday reset in Greece, Chris Goor is back with fresh perspective—and a manifesto for creators who want to do more than chase views. In this episode of The Studio Sessions, Chris lays out 8 powerful principles for building a personal brand that stands the test of time, including: Why we sell outcomes, not courses The importance of naming your frameworks so they become real, usable IP How to turn the “volume of you” up to 11 in your content Why social media companies work for you, not the other way around The right way to use AI (as support, not your brain) And the most important lesson of all: your time is now He also shares an AI-generated experiment at the end—turning his manifesto into a Coldplay-style anthem about creating for people, not machines. 📩 Want to share your thoughts on the manifesto?Email Chris at [email protected] 🚀 Join The Studio:If you’re ready to build your digital products, grow your audience, and create content that connects, check out the community brandvideo.pro Want more help? Creator Confidence: the complete content creation system, in 8 weeks.https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks.https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video.https://brandvideo.pro The podcast website: every episode in one place.https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor

In this week’s episode of The Studio Sessions, I reflect on the evolving nature of online business and personal branding. If you’ve ever felt like the thing you’re building has shifted, or that your content and offer are out of sync—this one’s for you. We cover: Why it’s normal for your product or offer to evolve How to build content that leads your audience step-by-step toward a result The power of clear signposting (even in your post descriptions) What happened when a Studio member made one small tweak and gained 8,000 new followers How to check if your socials and sales pages are saying the same thing Whether you’re a year into your journey or just getting started, this episode reminds you that you don’t need a big rebrand-just small, intentional shifts that serve your audience better. 🔗 Join The Studio:Want to build your digital products and personal brand with support and clarity? Join the community 📩 Got a question?Email me directly at [email protected] Want more help? Creator Confidence: the complete content creation system, in 8 weeks.https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks.https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video.https://brandvideo.pro The podcast website: every episode in one place.https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor

This week on The Studio Sessions, Chris Goor unpacks two powerful ideas that can reshape the way you build and sell your personal brand: Build Bridges, Not Labels - Most creators make the mistake of selling what they do instead of what they deliver. Chris explains how to think of your offers as bridges that take your audience from where they are now to where they want to be. This shift can help you create better lead magnets, design stronger offers, and build a business that actually helps people. Play for Fun, Not Just for the Algorithm - Inspired by a Simon Sinek story about top tennis players, Chris explores why the most successful creators are the ones who enjoy the process. You'll hear how he’s stopped chasing trends and started creating content that lights him up - and why that mindset shift could be the secret to your longevity too. 👣 Want to build your own bridge?Check out the free lead magnet mentioned in the episode -Chris’s proven content scripting framework - to start turning your knowledge into something people actually want. 📩 Questions or feedback?Email Chris at [email protected] 🧠 Join the Community:Ready to make money from your knowledge and build a brand that stands for something? Come be part of The Studio - https://brandvideo.pro Want more help? Creator Confidence: the complete content creation system, in 8 weeks.https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks.https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video.https://brandvideo.pro The podcast website: every episode in one place.https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor

In this short but powerful solo episode, Chris Goor shares a mindset shift that could change the way you approach your social media. After decades camera supervising the Pyramid Stage at Glastonbury, Chris draws a surprising and inspiring parallel between building a band and building a personal brand online. He dives into: Why your social feed is more like a setlist than a shop window How to move from random posts to real connection The difference between a hook, a chorus, and a full song in your content Why the 1975 fell flat—and what Coldplay got right How to stand for something instead of just going viral Whether you're a coach, consultant, or creative, this one will leave you thinking differently about your next post. 📩 Got a question for the show?Want Chris and Christy to answer it in a future episode?Email us at [email protected] Want more help? Creator Confidence: the complete content creation system, in 8 weeks.https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks.https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video.https://brandvideo.pro The podcast website: every episode in one place.https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor

Ever feel like your content is invisible? You’re not alone. In this episode of The Studio Sessions, Chris Goor breaks down the three essential phases every coach or consultant must go through to build a personal brand online from scratch to sales. 🚀 Whether you’re just getting started or looking to refine your strategy, this episode dives into: How to grow an audience without shouting into the void What makes your brand actually stand out online Why selling too early is killing your growth and what to do instead Chris also shares real behind-the-scenes stories, including late-night recording, TV-to-social media transitions, and the magic of low-view creativity. If you’re tired of funnels, overwhelmed by content, and ready to actually connect, this one’s for you. 🎧 Tap play and discover why the most powerful growth doesn’t start with selling - it starts with showing up. Links & Resources:🎥 Join The Studio - Our community for coaches and consultants building their brand through video: https://brandvideo.pro 📧 Got a question for Chris? Reach out directly: [email protected] Want more help? Creator Confidence: the complete content creation system, in 8 weeks.https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks.https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video.https://brandvideo.pro The podcast website: every episode in one place.https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor