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Get my FREE AI Visibility guide with all the strategies, a full 90-day action plan, and a monthly checklist. 👉 https://stan.store/wendyforsythe Most Real Estate Agents Build Wealth for Everyone Except Themselves | Rob Chevez | X Factor Marketing Most real estate agents spend their entire careers helping clients build wealth through real estate. Then one day they look up and realize they never built any for themselves.This week, Wendy sits down with Rob Chevez, founder and CEO of the Grid Investor Network, a 30,000-member community of investor-focused agents across 40 chapters. Rob also runs the CASA Group, a family of companies spanning sales, title, construction, private lending, and property management, all built from a single house hack with his wife Kim. In this episode:The identity shift from producing agent to real estate investor and why it starts with a decision, not a dollar amount The three numbers every new investor needs to know before making an offerWhy your database is not just a source of transactions but your best source of investment capital The difference between a cash machine and a wealth machine and how to build both in parallel The most expensive mistake Rob made early in his investing career and the guardrails he put in place after How the Zone Selling System helps agents build a lead generation machine for both listings and investment deals Why speculators get slaughtered and what real investors do differentlyHow to get started in real estate investing even if you have no capital right nowRob started the Grid Investor Network with five people around a table. It is now 30,000 members strong. His message is simple: agents are at the tip of the spear for building wealth in real estate. The question is whether they will play that game for themselves.Find a Grid chapter near you: gridinvestor.com Subscribe to X Factor Marketing for weekly conversations with the top minds in real estate.

Get my FREE AI Visibility guide with all the strategies, a full 90-day action plan, and a monthly checklist. 👉 https://stan.store/wendyforsythe The Senior Market Is Half the Country: Felicia Saraceno’s Full Playbook for Real Estate AgentsAmericans 55 and older own about 55% of homes in the United States. Baby boomers make up 42% of all buyers and 55% of all sellers. More than half of homeowners over 55 own their homes free and clear. Most agents are not prepared to serve this market well. Felicia Saraceno is here to change that. Known nationally as The Senior Lady, Felicia spent years as an executive director and sales director in senior living before she ever sold a home. She has moved more than 400 seniors into communities, chairs the eXp Senior Network, and created the Certified Senior Transition Specialist Designation, the first of its kind in the industry.In this episode, Felicia shares her complete playbook for agents who want to build a real practice in the senior market. What you will hear in this episode: Why most agents approach senior living communities the wrong way, and who you should actually be building a relationship with The words and phrases that immediately mark you as an outsider, starting with the F word How to segment the 55-plus market into two distinct client types with very different needs and goals The five referral partners every agent in this space should have, and why a funeral home might surprise you How to host events inside senior living communities that generate leads for both you and the community Why age does not matter as much as education and authority when you are working with older clientsFelicia also shares how she thinks about the financial conversation with 80-plus clients, why capital gains is one of the most important topics to be ready to discuss, and what her X Factor is. Subscribe to X-Factor Marketing for weekly episodes on personal brand, marketing strategy, and building a real estate business that lasts.

Get my FREE AI Visibility guide with all the strategies, a full 90-day action plan, and a monthly checklist. 👉 https://stan.store/wendyforsythe Six Gary Vee Lessons I Think Every Real Estate Agent Needs to Hear I have been studying Gary Vee’s content for years. All the books, all the new material. Some of it is loud. But underneath the volume are six truths that apply to real estate better than almost any industry I know. In this solo episode of X-Factor Marketing, I break down each one and give you one concrete action to take this week. What I cover in this episode: Why I was not posting enough, and what volume actually means for your brandHow platforms shifted from social media to interest media, and what that means if you do not have a big following yetWhy waiting on the market is handing your business to something you cannot controlHow I think about attention as the only real asset, and where it is living right nowWhy I do not need a TV deal to build a brand that pays For each lesson, I share a real example from my own experience and one action step you can start this week. Subscribe to X-Factor Marketing for weekly episodes on personal brand, content strategy, and what it actually takes to grow a real estate business today.

Get my FREE AI Visibility guide with all the strategies, a full 90-day action plan, and a monthly checklist. 👉 https://stan.store/wendyforsythe Mari Arellano moved to a new city with no sphere, no network, and no local connections in 2018. She started posting on social media and built her entire real estate business from scratch. Today she runs Momentum Real Estate Group at eXp Realty in Southern California, raises six kids with her husband and business partner George, and has been generating real clients from social media every single year. In this episode, Mari breaks down why visibility builds trust, how she turns comments into CRM contacts, why human response always beats automation, what her full conversion system looks like from post to closed client, and how she manages all of it with a 4:30am alarm and two school drop-offs before 8. Timestamps0:00 - Intro: Mari Arellano, CEO, Momentum Real Estate Group 0:45 - Where You Start Does Not Determine Where You Finish 1:30 - A Day in Mari’s Life: 4:30am, Six Kids, Two Drop-offs, and a Business 2:15 - Why Time Blocking Is Non-Negotiable 3:00 - Starting Social Media in a City Where She Knew No One 3:45 - Her Very First Client From Facebook 4:30 - You Are the Business. You Are the Product. 5:15 - Brand Building vs. Lead Generation: How to Think About Both 6:00 - What Actually Works in Her Market (Ranch Homes and Unique Properties) 6:45 - The Call to Action System That Turns Comments Into Clients 7:30 - Why She Stopped Using ManyChat and Kept Humans in the Loop 8:15 - How to Move Someone From Instagram DM to CRM Contact 9:00 - The Misconception That Social Media Alone Is Enough 9:45 - Getting the Phone Number: The Most Important Step 10:30 - What Happens When a Post Gets 200,000 Views 11:15 - Being a Trendsetter Instead of a Trend Follower 12:00 - Husband and Wife Content That Converts 12:45 - Her X Factor: Building Genuine Relationships at Scale 13:15 - How to Find Mari and Follow Her Work 13:30 - Final Advice for Agents Feeling Discouraged on Social Media Key TakeawaysYou are the business. You are the product. Treat your personal brand accordingly.Stop chasing views and viral moments. Focus on connecting with the right people.Social media is the front door. Your CRM is where the business actually lives.Human response beats automation. People can feel the difference.Every post needs a call to action. You are not posting because you have free time. You are posting to find out who is watching.The goal of every comment conversation is to get a phone number.Building your brand is building your business, even when the results are not visible yet.Don’t get discouraged. It can take years. Keep showing up.

Get my FREE AI Visibility guide with all the strategies, a full 90-day action plan, and a monthly checklist. 👉 https://stan.store/wendyforsythe Real estate agents are no longer the first call. According to Vija Williams, consumers now arrive armed with data from Zillow, ChatGPT, Claude and cash offer platforms before they ever talk to an agent. The agent's new job is to be the last opinion: the trusted advisor who helps a client choose the right exit strategy from six or seven options, not just "list it or don't." Vija Williams has seen this industry from every seat. Solo agent. Team leader. Franchise operator. Corporate executive. Second-generation Realtor whose dad started his company in the late '70s. Today she's Chief Growth Officer at Realty.com, and she's building a team from scratch again. On this episode of X-Factor Marketing, we talked about why this moment is unprecedented, what a "post-AI agent" looks like, how to build a team that actually works, and why it doesn't have to be hard.Key takeaways:Agents have moved "from the first call to the last opinion." Consumers do their research first and come to agents for discernment.A post-AI agent needs six to seven exit options for every seller, from iBuyer cash offers to assumable mortgages.Great team leaders dominate at least one primary lead source and own the full conversion system around it.Most agents shouldn't lead a team. A solo agent with strong admin support often earns more.Cash offer seller leads became Via's single best seller lead source, even in a high-priced coastal market.Multiple income streams, including revenue share, create a financial baseline while you build.Bet on yourself at any age. And it doesn't have to be hard. Timestamps0:00 - Intro: Vija Williams, Chief Growth Officer at Realty.com 0:45 - What Does a Chief Growth Officer Actually Do? 1:30 - Why Most Brokerages Are Having the Wrong Recruiting Conversation 2:15 - Headcount vs. Production: The Metric That Actually Matters 3:00 - Recruiting Is a Sales Process 3:45 - What a Real Recruiting Pipeline Looks Like 4:30 - The Value Proposition Most Brokerages Cannot Articulate 5:15 - Follow-Up Cadence and Why Most Leaders Drop the Ball 6:00 - Culture Is the Product Not a Perk 6:45 - Why Agents Really Stay (It Is Not the Split) 7:30 - Building Retention Intentionally 8:15 - How AI Is Changing the Recruiting Conversation 9:00 - Where the Real Leverage Is in AI Recruiting Tools 9:45 - What the Best Growth Leaders Do Differently 10:30 - Realty.com and What Vija Is Building There 11:15 - Advising Brokerages, Teams, and Growth-Minded Agents 12:00 - The Coaching Work and Who It Is For 12:45 - What Vija Would Tell a Brokerage Leader Struggling With Growth Right Now 13:30 - Her X Factor: Believing in People Before They Believe in Themselves

Get my FREE AI Visibility guide with all the strategies, a full 90-day action plan, and a monthly checklist. 👉 https://stan.store/wendyforsythe Gogo Bethke came to the United States from Hungary with $6, no English, and no professional network. She is now one of the most recognized names in real estate social media, with $80 million in production and a coaching company called Gogo's Real Estate built to help agents build what she built. In this episode, Gogo breaks down the mindset that built everything (nobody is coming to save you), why consistency on social media is the only strategy that has ever worked for her, how a mentor early in her career changed the trajectory of everything, and what she is most focused on building next. Her X factor? She genuinely loves people. Every single one of them. Timestamps0:00 - Intro: Gogo Bethke, The Social Media Queen of Real Estate 0:45 - Coming to America From Hungary With $6 1:30 - No English, No Contacts, No Plan 2:15 - The Decision That Changed Everything 3:00 - Getting Into Real Estate and Finding the First Mentor 3:45 - What That Mentor Did That Nobody Else Did 4:30 - Nobody Is Coming to Save You 5:15 - Building a Social Media Presence From Zero 6:00 - Why She Posts Every Single Day 6:45 - Consistency Over Perfection Every Time 7:30 - $80 Million in Production Built on Social Media 8:15 - What Gogo's Real Estate Is and Why She Built It 9:00 - Who Gogo's Real Estate Is For 9:45 - What She Teaches Agents About Social Media 10:30 - The Content Strategy That Actually Works 11:15 - Being Yourself Is the Strategy 12:00 - What She Would Tell a New Agent Today 12:45 - Find a Mentor Before You Need One 13:30 - What She Is Building Next 14:15 - Her X Factor: She Loves People Key Takeaways: Gogo came to America with $6, no English, and no contacts and built an $80M real estate business.Nobody is coming to save you. The decision to figure it out is available to anyone at any time.Post every single day. Consistency builds trust. Trust builds business.If you disappear from social media for two weeks, people forget you exist. If you show up daily, you become their agent before they even need one.Content does not have to be complicated. Your life, your listings, your personality. That is the strategy.Find a mentor. The right person at the right time can compress years of trial and error.Gogo's Real Estate exists to give agents what Gogo wished she had when she was starting out.Her X factor: she loves people. Genuinely. And they feel it.

Tracy Taylor was fired from her Zillow Flex team on Halloween. Instead of joining another team, she went solo — and hit eXp Icon status and her best financial year in nearly 12 years in the business. In this episode, Tracy breaks down exactly how she built a client-first business without scaling a team: her "Real Talk Real Estate" brand, the open house playbook that skips sign-in sheets entirely, and the nine-day fight to get her Google Business Profile reinstated after Google shut it down overnight.If you've ever felt pressure to build a bigger team instead of a better business, this one's for you. 🎧 What you'll learn in this episode:Why going solo can outperform scaling a team — and the math behind itHow Tracy turned her own empty-nester experience into a profitable nicheThe exact open house setup she uses instead of sign-in sheetsWhat really happens when Google suspends your Business Profile (and how to get it back)Tracy's biggest lie in real estate: "you have to scale to succeed" Timestamps0:00 - Intro: Traci Taylor, Realtor, eXp Realty, Northeast Ohio 0:45 - What Traci Specializes In: Sellers and Rightsizing in Northeast Ohio 1:30 - 12 Years in Real Estate, Three Brokerages, One Clear Favorite 2:15 - Why She Briefly Left eXp in Early 2025 3:00 - The KW Director of Sales Opportunity That Sounded Perfect 3:45 - Within 30 Days She Knew It Was Wrong 4:30 - They Recruited Her Voice and Then Tried to Change It 5:15 - Calling Her Broker and Coming Back to eXp 5:45 - No Lapse in Coverage. No Lapse in Her Cap. Welcome Back. 6:15 - What That Moment Told Her About eXp 7:00 - The Google Business Profile Crisis 7:45 - Years of Reviews Gone Overnight 8:15 - Cases Closed With No Resolution 8:45 - Taking a Chance and Writing to CEO Leo Pareja 9:15 - Same Day Response from Chief Innovation Officer Seth Siegler 9:45 - Her Profile Was First in Google's Queue10:15 - eXp's Direct Relationship With Google Search 10:45 - Not Customer Service. Leadership. 11:15 - The Ohio State Broker Who Has Never Been Unavailable 11:45 - What Real Brokerage Support Actually Feels Like 12:15 - Cloud Brokerages Are Somehow Less? My Experience Is the Opposite. 12:45 - More Committed to eXp Than Ever Before 13:15 - Not Because Everything Went Perfectly. Because the Right People Showed Up. 13:45 - Traci's Niche: Helping Sellers Rightsize With Confidence 14:15 - The Emotional Weight of Selling the Family Home 14:45 - How Traci Shows Up for Her Clients in Those Moments 15:15 - What Is Your X Factor, Traci? Key Takeaways: Traci wrote directly to CEO Leo Pareja during a Google Business Profile crisis and received a same-day personal response from the Chief Innovation Officer.Her profile was first in Google's queue and eXp leveraged its direct relationship with Google Search to fix it. She briefly left eXp in 2025 for a KW Director of Sales role and came back within 30 days.They recruited her voice and style and then tried to change everything about her that had attracted them. Coming back to eXp: no lapse in coverage, no lapse in her cap, no questions asked.Her Ohio state broker has never been unavailable to her. Not once.She has waited less time for a response at eXp than at any brick and mortar brokerage she has ever been affiliated with.

Get my FREE AI Visibility guide with all the strategies, a full 90-day action plan, and a monthly checklist. 👉 https://stan.store/wendyforsythe Steve Farber has spent decades making the case for what he calls the most dangerous idea in business. Love is a business strategy. Not as a metaphor. Not as a brand value. As a genuine, practiced commitment to the people you lead and serve. In this episode, Steve breaks down the LEAP framework (cultivate love, generate energy, inspire audacity, provide proof), the concept of Greater Than Yourself, and why real estate agents are uniquely positioned to be extreme leaders in the most important moments of people's lives. This is a different kind of leadership conversation and one of the most honest and philosophical episodes of X-Factor Marketing to date. Timestamps 0:00 - Intro: Steve Farber, Extreme Leadership Speaker and Author 0:45 - What Is Extreme Leadership and Where Did the Idea Come From? 1:30 - The Most Dangerous Idea in Business 2:15 - Do What You Love in the Service of People Who Love What You Do 3:00 - Why Love Is Not a Soft Concept 3:45 - The LEAP Framework: Cultivate Love 4:30 - Generate Energy: Leadership Is a Force Not a Title 5:15 - Inspire Audacity: Taking the Bold Leap 6:00 - Provide Proof: How Trust Is Actually Built 6:45 - Greater Than Yourself: The Most Important Leadership Idea 7:30 - What Greater Than Yourself Looks Like in Practice 8:15 - Imagine a Community Devoted to Making Each Other Greater 9:00 - Why Real Estate Agents Are Uniquely Positioned as Extreme Leaders 9:45 - The Most Important Financial Decision of Someone's Life 10:30 - Performing Leadership vs. Living It 11:15 - What Stops Leaders From Embracing Love as a Strategy 12:00 - The Courage It Takes to Actually Take the Leap 12:45 - Steve's Books and Where to Find His Work 13:30 - What Is Your X Factor, Steve? Key TakeawaysDo what you love in the service of people who love what you do.Love is not a soft concept. It is the most powerful business strategy there is.The LEAP framework: cultivate love, generate energy, inspire audacity, provide proof.The best leaders do not exist to be great. They exist to make the people around them greater.Greater Than Yourself: identify someone you are committed to elevating and give them everything you have. Imagine a community where everyone is devoted to making everyone else greater than themselves. Real estate agents are already in the business of changing people's lives. The infrastructure for extreme leadership is already there. A real estate transaction is not just a transaction. It is the most important financial and personal decision of someone's life. That is leadership. The most dangerous idea in business is also the most important one: love belongs here.Proof is what turns a message into a movement.

Get my FREE AI Visibility guide with all the strategies, a full 90-day action plan, and a monthly checklist. 👉 https://stan.store/wendyforsythe Jessica Nieto is a relationship cultivator, team leader of the Connect Team at eXp Realty, and co-founder of We Connect LA, a community for women in Los Angeles built around authentic connection without pressure or pitch. In this episode, Jessica breaks down the Zara strategy for turning genuine curiosity at pop-up events into real estate clients, what it means to show up as the luxury brand, why she built We Connect LA when the community she wanted did not exist, and how a career built entirely on intentional relationship building becomes the most sustainable business model in real estate. Her X factor? She sees people. Really sees them. And they feel it every time. Timestamps0:00 - Intro: Jessica Nieto, Relationship Cultivator and Co-Founder of We Connect LA 0:45 - What Does a Relationship Cultivator Actually Do? 1:15 - The Connect Team at eXp Realty 1:45 - The Origin of We Connect LA 2:30 - Building the Room You Could Not Find 3:00 - What We Connect LA Looks Like Today 3:45 - Fashion as Personal Brand and Showing Up Intentionally 4:30 - You Are the Luxury Brand 5:15 - The Zara Strategy: Pop-Ups, Curiosity and the $10 Bracelet 6:00 - How Genuine Interest Converts to Real Estate Business 6:45 - People Feel When You Are Really Interested in Them 7:15 - Community Events as a Business Development Strategy 8:00 - Create the Table if No One Is Inviting You 8:45 - Introducing People With Intention 9:15 - Following Up Without Pitching 9:45 - Relationships Are the Revenue 10:30 - Building a Referral Network Through Community 11:00 - We Connect LA Events and What to Expect 11:45 - The Energy of a Room Without an Agenda 12:15 - What Great Connection Actually Looks Like 13:00 - Her X Factor: She Sees People 13:45 - How to Find Jessica Nieto and We Connect LA

When your next client asks ChatGPT "who is the best real estate agent in my city" — will your name come up? In this solo episode, Wendy Forsythe breaks down exactly how AI tools decide who to recommend, why it works completely differently from traditional search or advertising, and what every real estate agent can do right now to build the kind of digital presence that gets noticed. Wendy covers the five-part AI Visibility Formula (clear identity, local relevance, demonstrated expertise, third-party trust, and accessible information), walks through 12 practical strategies from Google Business Profile optimization to writing for recommendation questions, and lays out a clear 90-day action plan to get started. Plus there is a free guide with everything covered in this episode.  Timestamps0:00 - Hook: Someone Just Asked ChatGPT for the Best Agent in Your Market 0:45 - The Big Idea: How AI Recommendations Work Differently Than Google 1:30 - AI Is Doing Research on You Whether You Are Ready or Not 2:00 - The AI Visibility Formula: Five Things AI Looks For 2:45 - Strategy 1: Consistent Digital Identity 3:05 - Strategy 2: Google Business Profile 3:25 - Strategy 3: Claim the Profiles AI Uses as Sources 3:45 - Strategy 4: Your Website Needs to Answer Five Questions 4:05 - Strategy 5: Local Content That Builds Real Authority 4:25 - Strategy 6: Authentic Reviews That Mention Specific Outcomes 4:50 - Strategy 7: Third-Party Credibility Beyond Your Own Website 5:10 - Strategy 8: Technical Website Accessibility 5:30 - Strategy 9: Structured Data 5:50 - Strategy 10: Write for Recommendation Questions 6:10 - Strategy 11: Fair Housing Compliance and AI Visibility 6:35 - Strategy 12: Measure Your AI Visibility Monthly 7:00 - The 90-Day Plan: Days 1 Through 30 7:20 - Days 31 Through 60: Demonstrate Local Expertise 7:40 - Days 61 Through 90: Strengthen Your Authority 8:00 - You Cannot Force AI to Recommend You. But You Can Do This. 8:30 - Where to Get the Free Guide Key TakeawaysAI tools are becoming the new front door for how buyers and sellers find their agent.There is no form to fill out and no check to write. AI pulls from what it can find, understand, and verify about you.The AI Visibility Formula: clear identity plus local relevance plus demonstrated expertise plus third-party trust plus accessible information.Consistent digital identity across every platform is the foundation.Google Business Profile is non-negotiable. Claim it, complete it, respond to every review.Claim all the profiles AI uses as sources including Bing Places, Apple Business Connect, Zillow, Realtor.com, and LinkedIn.Your website needs to immediately answer who you are, where you work, who you help, what you specialize in, and why someone should trust you.Publish specific local content based on what your clients actually ask.Authentic reviews that mention city, outcome, and challenge are significantly more useful than generic ones.Third-party mentions from local media, podcasts, and community organizations build credibility AI rewards.Check technical accessibility. If AI crawlers cannot access your site, none of the content matters.Write content around the actual prompts people type into AI.Fair Housing compliance is not just ethical, it is directly connected to AI visibility.Measure monthly. Use a private browser, type recommendation prompts for your market, and track what comes up.The agents who move on this first are the ones who show up first.Download the Free GuideAll twelve strategies, the full 90-day action plan, and a monthly checklist: [INSERT LINK]

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Michele Roderick has been living with multiple sclerosis for 30 years. She had her first symptoms at 19, built a top one percent worldwide pharmaceutical sales career, helped build a brokerage for a decade, and then co-founded Now Nation with Courtney Twiss inside eXp Realty two and a half years ago. In this episode, Michele breaks down the ideal week framework for designing a business that works for your life first, why no is a complete sentence and how to say it without apologizing, where the deals are already hiding in the contacts on your phone, and what great co-leadership actually looks like when two people know their strengths and set their egos aside. Her X factor? The ability to connect with people. This conversation is warm, practical, and one of the most honest coaching conversations I have had on the show. Timestamps0:00 - Intro: Michele Roderick, Co-Founder of Now Nation 0:41 - Business Today: Supporting Now Nation's 100 Agents 1:13 - What Now Nation Is Inside eXp Realty 1:21 - MS Diagnosis: 30 Years Living With Multiple Sclerosis 2:31 - First Symptoms at 19 and the Road to Diagnosis 3:00 - How MS Fueled Her Drive to Succeed 3:29 - Pharmaceutical Sales Top One Percent in the World 3:59 - The Hustle Culture Problem in Real Estate 5:03 - Coaching the Actions That Break the Hustle Cycle 5:48 - The Ideal Week Framework: Start With 168 Hours 6:10 - Deduct Your Non-Negotiables First 6:53 - What Are Your Four Working Hours Really Worth? 7:28 - Stop Attending Things Just to Make an Appearance 8:00 - Expending Energy You Do Not Have 8:29 - There Is Nothing Left for the People You Love 8:54 - Design Your Ideal Week on the Front End9:24 - You Do Not Owe Anyone an Explanation 9:44 - Has It Gotten Easier to Say No? 10:19 - How to Say No Without Apologizing 10:22 - No Is a Complete Sentence 11:11 - Coaching an Agent on Declining an Invitation 11:30 - Setting Boundaries With Clients Too 12:01 - Partnership With Courtney Twiss: 12 Years Together 12:30 - Integrator vs. Broker: Playing to Your Strengths 13:16 - What Great Co-Leadership Actually Looks Like 13:34 - We Innately Feel Like We Have to Do It All 14:06 - Know Your Strengths and Set Your Ego Aside 14:28 - Setting Your Ego Aside Is a Leadership Superpower 15:05 - Ask for Help Inside Your Partnership 15:30 - There Are Deals in That Phone Right Now 16:10 - How Many Contacts Do You Have? 16:44 - Are They in Your CRM? 17:10 - Go Get the Deals. Call the People. 17:39 - The Challenge to Every Agent Listening 18:35 - What Is Your X Factor, Michele? 18:55 - The Ability to Connect With People: A Beautiful Spirit 19:15 - Social Media From Zero to Fire in Two and a Half Years 20:10 - How to Find Michele Roderick: Ask the General Key TakeawaysMichele has been managing MS for 30 years and built multiple successful careers alongside it. Design your ideal week on the front end, not around what is left over.Start with 168 hours. Subtract sleep, family time, and non-negotiables. Build your business inside what remains. No is a complete sentence. You do not owe anyone an explanation.The right response to an invitation you cannot accept: I looked at my calendar and unfortunately that does not fit this week. You do not need to apologize for having boundaries with clients either. The deals are already in your phone. Open your contacts. How many do you have? Get them into your CRM. Start calling. The business is right there. Great co-leadership requires knowing your strengths and setting your ego aside. Setting your ego aside is a leadership superpower. Ask for help inside your partnerships. That is part of what makes them work. Michele's X factor: the ability to connect with people. She built her entire social media presence from zero in two and a half years.

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Google Business Profiles across eXp Realty were being suspended and deleted without warning in 2026. Years of hard-earned client reviews gone overnight. Google support telling agents their cases were closed or that they were not even eligible to have a profile. In this episode, Seth Siegler, eXp's Chief Innovation Officer, breaks down exactly what happened, why it was happening to virtual businesses across the industry, how eXp escalated directly to a leader at Google Search to get a fix in place, and what every affected agent needs to do right now. The fix is real, it is working, and no eXp agent should have to accept a suspended or deleted profile as a final outcome. Timestamps 0:00 - Intro: The Google Business Profile Crisis0:31 - What Was Happening to eXp Agent Profiles1:00 - Years of Reviews Gone Overnight1:20 - Why Google Was Doing It (Bots and Fake AI Businesses)2:00 - The Pendulum Swung Too Far2:30 - Google Support Was Giving Wrong Information3:00 - eXp Escalates: Leo and Seth Get to Google Search Leadership3:45 - Why Scale and Partnerships Matter in Moments Like This4:30 - The Fix: A Direct Line Above Google Support5:00 - The Five-Minute Form in The Hub App Store5:45 - Profiles Coming Back to Life6:15 - What Every Affected Agent Needs to Do Right Now7:00 - No Agent Has to Accept a Closed Case7:30 - It Is Good to Have Scale Key Takeaways Google Business Profiles were suspended due to a crackdown on AI-generated fake businesses, not anything agents did wrong. Any virtual business including every eXp agent is eligible for a Google Business Profile. Google support telling agents they are ineligible is incorrect. eXp escalated directly to Google Search product leadership, bypassing support entirely. There is a five-minute form in The Hub App Store. Search for Google and fill it out. The form goes directly to the Google team handling eXp agent profiles. Profiles are actively being reinstated. Do not accept a closed case. Reach out to eXp directly. It is good to have scale. Use it.

Glenn Sanford built the first version of The Hub himself using AI tools and zero traditional coding. Seth Siegler, eXp's Chief Innovation Officer, took it from there. In this episode, Seth breaks down the full story of how The Hub came to be, what it is today, and how to access it. He also walks through the Google Business Profile crisis that hit eXp agents earlier this year, how eXp went directly to Google Search leadership to get a fix in place, and what every affected agent needs to do right now. Plus Seth shares the two mental frameworks he uses for every innovation decision and why the barrier to building AI native business systems is basically gone. Timestamps 0:00 - Intro: Seth Siegler, Chief Innovation Officer at eXp Realty 0:45 - The Hub: How It Started (Workplace Retired, Slack Was Not Enough) 1:30 - Glenn Sanford Heard the Agents and Built the Solution Himself 2:15 - Vibe Coding: Building With Lovable, Claude Code and AI Tools 3:00 - The First Version Unveiled at DXP Fall 2025 3:30 - Tell It to the Robot: The Right Way to Think About AI Building 4:15 - The Hub Today: App Store, Feeds, Groups, Referrals 5:00 - How to Access The Hub (exprealty.com Login) 5:30 - The Hub Is a Platform With an API, Not Just a Tool 6:00 - Customizable Feeds: Up to Four Different Views 6:45 - The Hub App Store: Canva, House Canary and More 7:30 - Google Business Profile Crisis: What Happened 8:15 - Profiles Suspended and Deleted, Years of Reviews Gone 9:00 - Why Google Was Doing It (AI Bots Flooding Business Profiles) 9:45 - Seth and Leo Escalate to Google Search Leadership 10:30 - The Direct Pipeline Fix: A Form in The Hub App Store 11:15 - Profiles Coming Back to Life 12:00 - What Any eXp Agent With a Suspended Profile Should Do Now 12:30 - Switching to Innovation: What Seth Is Most Excited About 13:00 - Sim.AI and the Accessibility of Agentic AI Systems 13:45 - If I Were Starting Over Today: The First Framework 14:30 - Who Would Be My Worst Competitor: The Second Framework 15:15 - The Barrier to Building With AI Is Basically Gone 15:45 - Real Estate Is Ahead of Every Other Industry in This Conversation 16:15 - eXp Is Ahead of Real Estate

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Tom Bohn is six months into his role as CEO of Inman, and what he is building for the next chapter of real estate's most iconic media brand is worth paying attention to. Recorded live at Inman Connect, his first as CEO, Tom breaks down Inman 2.0 (the Bloomberg Terminal for residential real estate), a new AI tool that turns any Inman article into a localized video script agents can ship straight to their socials, a mission to recruit 1000 citizen journalists from every street corner in the country, what has surprised him most about the real estate industry, why AI doom and gloom is clickbait, and the one thing he believes defines his X factor as a leader. Timestamps 0:00 - Intro: Tom Bohn at His First Inman Connect as CEO0:34 - How Is It Going? First Impressions of the Community0:51 - Wendy's History with Inman: 25 Years and Counting1:19 - What Drew Tom to the Inman Opportunity1:43 - Going Into Great Brands That Think Their Best Days Are Behind Them2:09 - Building on Brad Inman's Foundation2:51 - News Is a Commodity Now: The Problem Inman Is Solving3:06 - Inman 2.0: What Does That Actually Mean?3:52 - The Bloomberg Terminal for Residential Real Estate4:25 - Five Things You Need to Know Every Morning5:04 - The AI Green Screen Widget: Turning Articles Into Local Video Scripts5:56 - You Green Screen Inman Articles? Let's Make It Easier.6:00 - The Bloomberg Terminal Deep Dive6:58 - What Does This Mean for the Everyday Agent?7:34 - The Citizen Journalist Mission: 1000 Storytellers on Every Street Corner8:04 - Why Agents Know Things No Newsroom Can Know8:44 - The Call to Arms: Everyone Said Yes9:39 - Changing Culture One Person at a Time10:47 - Sometimes Leadership Means Making Hard Decisions11:34 - Obsessed with Serving the Local Agent11:39 - What Surprised Tom Most About Real Estate11:47 - The Collaboration That Shocked Him13:05 - Agents Share Their Playbooks (And Why That Works)13:50 - Inman 2.0 as an Online Community14:28 - Rapid Fire: Podcasts Tom Listens To14:51 - UFOs, Near Death Experiences and Area 52 Podcast15:32 - Tom's Son: Actor, Executive Producer, Horror Film16:44 - Thoughts on Gen Z Work Ethic (He Disagrees With the Critics)17:19 - Tom's Take on AI (Hint: Doomsday Is Clickbait)18:34 - AI Breakthroughs in Health, Environment and Technology19:01 - What Tom Wants the Industry Saying About Inman in 12 Months19:30 - The Last Question: What Is Your X Factor?19:44 - I Know What I Do Not Know: Humility as a Superpower20:10 - Wendy's Book: Leverage Your X-Factor Key Takeaways News is a commodity. Inman 2.0 is the answer. The Bloomberg Terminal vision means one platform agents live in all day, not just check occasionally. The AI green screen widget turns any Inman article into a localized video script for your market. Inman wants 1000 citizen journalists on every street corner telling the stories no newsroom can. Culture changes one person at a time. Sometimes adding. Sometimes subtracting. Always intentional. Real estate collaboration surprised Tom more than anything. No one said no. Agents are more entrepreneurially sophisticated on social media than any other industry. AI doom and gloom is clickbait. The breakthroughs coming are bigger than anything in our lifetimes. Tom's X factor: knowing what he does not know and believing his next day will always be better than his last.

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Optimized YouTube DescriptionCourtney Twiss opened her brokerage six weeks after her third daughter was born, built Twiss Realty Group into one of the top brokerages in the Yosemite foothills, co-founded Now Nation, and along the way picked up a lending company, a commercial fencing business, and a boutique hotel that started as an $84,000 duplex. In this episode, Courtney breaks down the entrepreneurial mindset behind all of it, why she pivoted away from a ten year plan to dominate California, what it means to build a network without ego or noise, how she uses Claude to filter email and connect to Canva through AI integrations, and why becoming visible to AI search is the next frontier for real estate agents.Timestamps 0:00 - Intro: Broker, Investor, Hotel Owner, Now Nation Co-Founder 0:56 - From Lending to Real Estate: What the Banking World Taught Her 1:50 - Starting as a Realtor in 2007 (The Short Sale Years) 2:18 - Knowing She Wanted to Be a Broker from Day One 3:13 - Being a Young Mom and Teaming Up to Find Flexibility 4:05 - Opening Her Brokerage Six Weeks After Her Third Daughter Was Born 4:20 - Growing to Multiple Offices and Joining eXp in 2023 4:34 - Meeting Don Yocum Through Vistage 5:37 - The Pivot: Letting Go of the Ten Year Dominate California Plan 6:48 - Helping Others Get Clarity on Vision vs. Fulfillment 7:03 - People Have to Be Willing to Let Their Egos Go 9:10 - What Is Now Nation and How Did It Start 10:11 - Local Expert With Global Reach (Not an Or, an And) 10:59 - No Ego, No Pressure, No Noise: Why That Positioning Matters 12:30 - The Entrepreneurial Spirit Beyond Real Estate 13:01 - Four Companies: Fencing, Lending, Hotel, Real Estate 13:57 - The $84,000 Duplex That Became a Boutique Hotel 14:30 - Advice for Entrepreneurs: Go for It 15:36 - You Have to Be Willing to Fail More Than Others Even Try 16:29 - Women in Leadership: Stop Putting Yourself Last 17:14 - Invest in Yourself, You Will Be a Better Leader for Everyone 17:50 - Strong Female Leaders Attract Strong Female Leaders 18:01 - Instagram Strategy and Content Creation Systems 19:15 - Getting Over the Cringe and Learning to Fly a Drone 20:04 - Using Claude to Analyze Instagram Content 21:08 - Claude Integrations: Canva Pro, Email Filtering, Brand Kit 21:36 - Becoming Visible to AI Search (Not Just Google)22:16 - Courtney's X Factor: Not Being Afraid to Fail and Go for It 22:51 - How to Find Courtney: All Things Twiss on Instagram Key TakeawaysOpening a brokerage with a six-week-old is possible if you know what you want and go for it.It is not an or, it is an and. Local brand plus eXp equals local expert with global reach.Let your ego go. The vision you set at the start line may not be the right one for where you are now. You have to be willing to fail more than other people even try.Women put themselves last. Investing in yourself is not selfish. It is leadership.Strong female leaders attract other strong female leaders.Use Claude to filter email, connect to Canva Pro through integrations, and create content without opening the app manually. AI search visibility is the next frontier. Agents who optimize for it will have a real edge.Now Nation is five states, 100 agents, and growing with no ego, no pressure, and no noise.