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Welcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research. Whether you're a professional looking to sharpen your skills or just curious about the dynamics of market landscapes, this podcast is your gateway to staying informed and ahead of the curve. Originally live every Friday across LinkedIn, YouTube, and Facebook, we've curated the best moments and key takeaways right here for you. Tune in to not just keep pace, but to lead in the ever-evolving market research arena.

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Check latest episodes from The Exchange podcast

152 - Title The AI Shopping Gap Nobody Is Talking About

2026/10/19

Lots of people now ask AI what to buy. Almost none let it complete the purchase. In episode 152 of The Exchange, Karen Lynch and Lenny Murphy dig into why that gap exists, what retailers are doing to control it, and why the data behind personalized shopping is becoming the real prize. Along the way: big acquisitions, the rising value of human-rated data, live interviews vs. AI moderation, and a fraud ruling that raises tough questions about accountability.

151 - Your Next Customer Might Be a Bot

2026/10/12

Would you trust a synthetic audience with your next ad test? Would you let an agent buy your holiday gifts? In episode 151 of The Exchange, Karen Lynch and Lenny Murphy get into the deals, the tools, and the uncomfortable questions reshaping research, and they make the case that good data still needs a smart human behind it.

150 - 75% Want More AI. Only 23% Trust It.

2026/10/05

Salesforce is reportedly paying around $2 billion for Listen Labs, and that's just the start. This week's episode digs into what happens when AI research tools move into the software we already use every day, why shopping agents are rewriting the path to purchase, and what Pew's take on synthetic respondents means for the future of surveys. Plus, a stat that should make every marketer pause: 75% plan to spend more on AI, but only 23% of consumers trust its recommendations.

140 - AI Is Getting Cheaper. Judgment Is Getting Pricier

2026/09/28

AI can move faster, work cheaper, and handle more than ever—but human judgment is still the differentiator. In this episode of The Exchange, Karen Lynch and Lenny Murphy unpack why “cognitive surrender” is the real AI risk, the growing gap between AI capabilities and adoption, and how insights is becoming embedded directly into business workflows. Plus, they cover the latest moves from NIQ, Suzy, Zappi, Qualtrics, and more.

148 - AI Is Moving Faster Than Business Can Keep Up

2026/09/21

AI innovation isn’t slowing down—but can businesses keep up? In this episode of The Exchange, Karen Lynch and Lenny Murphy unpack the billions flowing into AI, measurement, and research tech, from Profound’s $1.8 billion valuation to major moves from YouGov, NIQ, Salesforce, Google, and emerging synthetic research platforms. Plus, they explore why better data and smarter models may matter more than simply adding more AI.

147 - The $2 Billion Question Facing Market Research

2026/09/14

AI is eating enterprise software from the inside out, and market research is either infrastructure or acquisition bait. In episode 147 of The Exchange, Karen Lynch and Lenny Murphy dig into a $2 billion acquisition rumor, a fraud problem nobody wants to talk about, and why "AGI" might arrive with a shrug instead of a bang!

146 - More Data, Less Insight: AI's Value Problem

2026/09/07

AI is rewriting the rules of research, commerce, and insights work. In episode 146 of The Exchange, Karen Lynch and Lenny Murphy cover massive funding rounds chasing decision infrastructure, shaky AI shopping recommendations that could quietly mislead consumers, digital twins expanding what synthetic research can do, and a $100 million bet that human judgment still beats automation. The throughline: adoption is accelerating faster than trust.

145 - Digital Twins, Synthetic Data, and the New Rules of Research

2026/08/31

AI is rewriting the rules of research and marketing, and not always gently. This episode digs into what happens when digital twins start speaking for us, when synthetic data gets too convincing to question, and when agents start making decisions humans used to make alone. Big acquisitions, bigger implications.

144 - AI Is Changing Research. But Can We Still Trust the Data?

2026/08/25

AI funding just topped $400 billion. A research giant went private at a huge premium. And fake polling data fooled the media. What do these have in common? In episode 144 of The Exchange, Lenny Murphy and Sarah Snudden dig into who and what we can actually trust in an AI-saturated research landscape, and what it takes to stay ahead of it.

143 - The Real Signal Behind This Week's Biggest Insights Industry Deals

2026/08/17

A $2 billion ad verification deal, a trillion dollars in retail spending up for grabs by AI agents, and a synthetic population standing in for 8.3 billion real people. In episode 143 of The Exchange, Karen Lynch and Lenny Murphy look at what's actually reshaping the insights industry right now, and what's just noise.

142 - From Advisor to Decision-Maker: AI's Next Power Move

2026/08/10

The line between AI advisor and AI decision-maker is disappearing fast, and in this episode Karen Lynch and Lenny Murphy track it across three fronts: a funding round that reveals what qualitative research is really worth now, a wave of measurement tools racing to keep pace with fragmented attribution, and an AI quietly running inventory decisions in a real store.

141 - Who Owns the Data Behind the AI Boom in Market Research?

2026/08/03

AI money is pouring into market research, but who actually owns the data feeding it? Kerry Hecht and Lenny Murphy dig into Simile's $2B valuation, the C-suite shakeup at Ipsos, and why a $20M-funded AI interview startup might be chasing scale it can't verify. Plus: why "guardrails" are becoming the industry's next battleground, and what it means when big companies start selling outcomes instead of software.

140 - What Happens When AI Starts Making the Buying Decisions

2026/07/27

AI agents are quietly rewriting how people shop, and most brands haven't noticed. Karen Lynch and Lenny Murphy dig into what happens when chatbots become the new path to purchase, why old measurement standards are cracking under the weight of streaming and AI, and what it actually takes to turn data into decisions instead of just dashboards.

139 - The Synthetic Respondent Problem Nobody's Talking About

2026/07/20

The research industry is having a reckoning with trust. Fresh funding is pouring into measurement and event intelligence, Nielsen just walked away from MRC accreditation, and AI-moderated qual is forcing a hard question: when is talking to a synthetic respondent good enough, and when does it quietly undermine the answer you're paying for?

138 - The Quiet Shift Reshaping Market Research

2026/07/13

AI is quietly rewiring the research industry from the inside out, not through hype cycles but through everyday workflow integration. Episode 138 digs into what's actually changing: how platforms are embedding intelligence where people already work, why crowdsourced sampling is losing its grip, and why 92% of insights professionals are seeing unvetted AI outputs land in front of decision makers. The conversation moves from funding and M&A to a bigger question the industry can't avoid: who owns the value AI creates, and who's responsible for catching it when it gets things wrong.