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The Glamping Business Roundup – Season 2, Episode 9 After a busy summer break, Vicki Jones and John Maddy are back to catch up on everything that's happened since the Glamping Summit. From floods and structural failures to packed festivals, changing booking patterns and the rise of hot tubs, this episode is an honest look at the realities of running a glamping business during peak season. They discuss how unexpected challenges can become opportunities, why data is becoming one of the most valuable tools for operators, and how guest behaviour continues to evolve across both camping and glamping. The episode also introduces Vicki's exciting new business venture, Tickle Tubs, bringing premium South African-made, wood-fired hot tubs to the UK market. Find out more at www.tickletub.co.uk. The conversation also explores why hot tubs continue to be one of the biggest booking drivers across the industry. In this episode: Why the podcast took a summer break while business operations took priorityReflections on the Glamping Summit and the value of industry networkingVicki's busy season, retreats and the importance of taking time off during peak seasonJohn's barn collapse, rebuilding the bar and creating new opportunities from disasterA holiday cottage flood and the challenge of turning accommodation around in just hoursManaging wildfire risks and tightening campfire rules during hot weatherHosting camping and glamping for a 1,500-person festivalHow camping guests have changed since COVID and why older demographics are proving ideal customersCurrent booking trends, the growing role of OTAs and the increase in last-minute bookingsUsing operational data to reduce costs, improve purchasing and make better business decisionsWhy hot tubs have become a major booking driver, plus an introduction to Vicki's new Tickle Tubs ventureGITA's ongoing work to improve hot tub standards and safety across the industryEmerging trends in international tourism and repeat guest behaviourKey takeaways This episode highlights the importance of resilience, adaptability and making decisions based on real data rather than assumptions. Whether it's responding to unexpected site disasters, understanding changing guest behaviour or investing in the facilities guests value most, successful operators continue to evolve with the market.  Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

This week on the Glamping Business Round Up, we step away from occupancy rates and planning permission to talk about something even more important — the mental health of the people behind the business. As part of Mental Health Awareness Week 2026, Vicki Jones and John Maddy discuss the hidden pressures of running a glamping site and why the industry needs to start treating burnout and isolation as seriously as any other business risk. From midnight boiler emergencies and off-grid infrastructure stress to relationship strain, financial anxiety, and the pressure of maintaining the “perfect” social media image, this is an honest conversation about the realities many operators quietly face behind the scenes. The episode also explores the strong parallels between glamping and farming, particularly around lone working, isolation, and the “always-on” lifestyle. John and Vicki look at powerful campaigns from organisations like the Farm Safety Foundation (Yellow Wellies) and RABI, and discuss what the glamping industry can learn from the agricultural sector when it comes to support systems and resilience. In this episode:  Why “Action” is the theme of Mental Health Awareness Week 2026  The pressure of the Instagram vs reality gap  Lone working and rural isolation in glamping  The mental toll of off-grid infrastructure and guest expectations  How business stress impacts relationships and family life  The emotional impact of reviews and online criticism  What the glamping industry can learn from farming support networks  Why GITA and peer support communities matter more than ever  Practical ways operators can protect their wellbeing This is one of the most important conversations we’ve had on the podcast — because sustainable businesses start with sustainable people. 📩 Got thoughts or questions for the podcast?  Email: [email protected] The Glamping Business Round Up is proudly brought to you in association with the Glamping Industries Trade Association. Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

In this episode of The Glamping Business Roundup, hosts Vicki Jones and John Maddy share hilarious and insightful stories from the field while discussing how to improve your glamping site, handle emergencies, and enhance guest experience. If you're a glamping site owner or considering joining the industry, this episode offers real-world lessons, creative ideas, and a healthy dose of humour. Main insights include: Crazy guest stories, including naked people and mistaken hot tub expectationsThe importance of high-quality, easy-to-clean facilities and logistics for quick turnoversInnovations in lighting and decor that boost guest experiences and InstagramabilityManaging weather challenges, especially wind, and strategies for safe storm managementBalancing different market segments—family, couples, luxury—and strategic site expansionPractical tips for creating a memorable site with unexpected, delightful touchesHow to streamline site maintenance and staff training for efficiency and qualityEncouragement for newcomers: starting small with testing phases, and the value of enjoying your own site  Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

This week on The Glamping Business Roundup, Vicki and John sit down with Taylor Glass, founder of GlampLaunch, to talk about shaking up the traditional glamping pod market with a lean, digital-first approach.  From quitting his job with nothing but a laptop and a big idea, to delivering bespoke pods across the UK and Europe, Taylor shares the honest reality of building a business at just 23.  In this episode, we cover:   How Taylor went from electrician to glamping entrepreneur  Why he ditched expensive showrooms and trade show overheads  The power of founder-led marketing and authentic storytelling  Lessons learned from delivery day disasters and site setup challenges  Why social media, video content and AI search are changing the way guests book  The common mistakes new site owners make when launching  Why “people buy from people” matters more than ever in 2026  Plus, Vicki and John share their own behind-the-scenes struggles getting sites ready for the new season — from mould and mice damage to those all-too-familiar “should we sell it all?” moments.   A must-listen for anyone running a glamping site, planning a new launch, or navigating the realities of hospitality entrepreneurship.   Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

In this episode of The Glamping Business Roundup, hosts Vicki Jones and John Maddy explore a big question many aspiring operators ask:  If we were starting a glamping business today, what would we do differently?  Drawing on years of industry experience, they share honest insights into site planning, guest expectations, marketing strategies, and the lessons learned from running their own businesses. From wildlife-proofing structures to deciding the ideal number of units, this episode is packed with practical advice for anyone dreaming of starting – or improving – a glamping site.  Along the way, Vicki and John also share behind-the-scenes stories from their own sites, discuss the realities of staffing and operations, and imagine what their “dream glamping site” would look like if they were starting again in 2026.  Whether you're researching a future glamping project or already running a site, this episode offers real-world tips, industry trends, and plenty of honest reflections.   💡 In This Episode We Discuss  What we would prioritise when starting a glamping site in 2026Why location can make or break a glamping businessChoosing the right structures – domes, cabins, tents, and moreDeciding the ideal size of a glamping siteThe balance between luxury experiences vs affordable staysGuest-favourite features like hot tubs, saunas, outdoor baths and cinemasWildlife challenges and how to protect your structuresWhy simple, proven solutions often beat expensive custom buildsThe importance of great staff and team chemistryMarketing strategies including social media storytelling, OTAs, PR and awardsDesigning for accessibility and inclusive guest experiencesThe biggest mistakes to avoid when building a glamping site For our next episode we would love to feature your crazy guest stories so send them over to us at [email protected]  Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

Are OTAs Your Enemy or Biggest Asset? – Glamping Industry Insights In this episode, hosts Vicki Jones and John Maddie explore the complex relationship between glamping sites and online travel agents (OTAs). They share practical tips on how to leverage OTAs effectively, maximize direct bookings, and balance dependence on these platforms for a thriving glamping business. Key Topics: The pros and cons of using OTAs: reach, convenience, and costsHow to turn OTA bookings into repeat direct customersStrategies for optimizing your OTA listings (photos, keywords, seasons)The importance of collecting guest emails for marketingSetting smart pricing: balancing OTA commissions with direct incomeThe role of Google Hotels integration in competitive pricingWhen and why to rely on OTAs during low season or last-minute bookingsHow specific OTAs target different customer personasTips for branding subtly within OTA listings and during guest experiencesManaging cancellations, policies, and hidden costs effectivelyConnect with the Hosts: Vicki Jones & John Maddie by emailing [email protected] Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

Unlock the secret to making your glamping business bulletproof—and save thousands in the process. In this episode, John reveals why a comprehensive risk assessment isn’t just a box-ticking exercise; it’s the foundation that can protect your guests—and your profits. Discover how routine safety checks, proactive maintenance, and a mindset shift can slash costs, boost compliance, and elevate guest experience. You’ll learn the step-by-step process for creating a simple, living risk assessment that evolves with your site. John shares why safety is “not a gadget but a state of mind,” and how thinking like a guest can expose hidden hazards before they become costly accidents. We break down real-world examples: from hot tub safety to the power of high-quality materials, and how investing once can save you from repeated costly repairs. You'll discover practical tactics: digitizing procedures with affordable apps, establishing systems that make staff training seamless, and maintaining consistency across multiple locations. Our conversation uncovers how small tweaks—like sign-off sheets, detailed checklists, and understanding your space from a guest’s perspective—can save time, money, and reputation. Think safety isn’t glamorous? Think again—when enforced properly, it’s your secret weapon for a thriving, stress-free business. Perfect for glampsites ready to streamline their operations, owners aiming to improve safety standards, or anyone feeling overwhelmed by compliance. This episode gives you the tools to protect what matters most—your guests, staff, and bottom line—without extra hassle. Tune in to learn how a safety-first approach can empower you to grow confidently and avoid costly mistakes. Make safety your strategic advantage—your future self will thank you. Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

We are ‘Supa’ excited for this week's episode we were joined by Mark from Supa heater. He explained how their portable system heats hot tubs on demand, cutting energy costs by up to 70% and ensuring every guest jumps into a perfectly warm tub—every time. No more waiting, no more disappointing surprises.  We also delve in to regulations, demystifying legislation and talk about how anyone can have hot tubs on their site. We chat through simplifying the process and explore what the reality of changing water looks like. Spoiler alert! Its not that bad… This episode is a must for anyone who manages hot tubs, or is thinking about adding them to their glamping site. Please don't forget to like and subscribe so you never miss an episode and share with anyone who is missing out! Thanks for listening. Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

Welcome back to our second season of the Glamping Business Roundup with your hosts Vicki Jones and John Maddy  In this episode we discuss the latest trends and challenges in the glamping industry as we prepare for the 2026 season.  We reflect on our holiday experiences, booking trends, and the importance of enhancing guest experiences through curated packages and sustainability efforts. The conversation also touches on the impact of AI on the industry and the need for glamping sites to adapt to changing market dynamics while maintaining a focus on customer service and connection. Dates for your diary Kate & Vicki's Upskill Day - 21st April at Tractors and Cream Buy Tickets – Upskill Day for Hospitality Operators - Run Your Own Workshops – Tractors & Cream Glamping & Events GITA Spring Summit 12th May 2026 at Tractors and Cream Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

The Glamping Business Round-Up Podcast Hosted by Vicki Jones & John Maddy 📧 Email the show: [email protected] In this final episode of the series, Vicki and John are joined by Brian Searl — Founder & CEO of Insider Perks, creator of Modern Campground, and one of the leading voices in AI, automation, and technology within outdoor hospitality.  Brian has worked with more than 500 campgrounds, RV parks, and glamping resorts across North America, helping operators embrace the future through AI-first solutions, predictive analytics, smart operations, and cutting-edge marketing strategies.  This is a must-listen episode for any UK or international operator wondering where to start with AI, how the U.S. market differs, and what practical tools actually make sense for small glamping businesses.   🌟 What We Cover in This Episode  🔹 Brian’s Journey Into AI & Outdoor Hospitality  🔹 AI for Small Glamping Businesses: What to Use First  🔹 Guest Experience, Personalisation & the “Tech-Free” Debate 🔹 Lessons From the U.S. vs UK Market 🔹 Future Tech: What’s Coming Next? 🔹 Practical, Actionable Advice for UK Operators   📨 Get in Touch   We’d love your ideas for Season 2!  Email us anytime at [email protected] 🎙️ Brought to You By GITA – The Glamping Industries Trade Association Supporting glamping businesses and growing our industry.   Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

The Glamping Business Round-Up Podcast with Vicki Jones & John Maddy 📧 Email the show: [email protected] In this episode, Vicki and John dive into one of the most important (and often overlooked) parts of running a successful glamping business — technology. From the moment a guest discovers your site to the moment they check out, every step of their journey can be made smoother, clearer, and more profitable with the right tools. But with so many options out there, where do glamping owners actually start? This episode breaks it down simply and practically, sharing real-world insights that glamping hosts can apply immediately — whether you’re brand new, scaling up, or feeling stuck with clunky systems that no longer work. 🌿 What We Cover in This Episode 1. The Customer Journey: From Click to Check-Out Vicki and John explore what the ideal customer journey looks like and where tech makes the biggest impact — including booking flows, online touchpoints, communication, and upsells. Highlights: How many “clicks to purchase” is too manyWhere guests commonly get lost or frustratedHow automation can elevate communication without losing the personal touchSimple tools for pre-arrival, on-site, and post-stay engagement2. Choosing the Right PMS (Property Management Software) From pen-and-paper beginnings to full digital automation, Vicki and John unpack what PMS actually is — and why it’s essential for modern glamping operators. What We Discuss: Calendar syncing (and why iCal ≠ API)Avoiding double bookingsThe PMS features glamping owners genuinely needIntegrations with Airbnb, Booking.com, Google Business Profile, Stripe and more3. Tech for Marketing & Guest Engagement Tech isn’t just back-end — it’s also your most powerful marketing ally. Topics Covered: CRM tools and why they matter for loyaltyEmail marketing that encourages repeat guestsCRM Benefits for Glamping: Centralised guest dataAutomated reminders and upsellsPersonalised offersInsights into guest lifetime value💡 Key Takeaway “Tech isn’t about replacing the personal touch — it’s about freeing up your time so you can focus on creating amazing guest experiences.” Start small. Pick one tool that solves your biggest pain point and build from there. Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

In this episode, we sit down with Wendy Wilkinson, owner of the award-winning Acorn Glade Glamping in the heart of Yorkshire. Before creating her peaceful lakeside retreat, Wendy spent 25 years as a Cabin Service Director with British Airways, leading a team of 16 crew and caring for up to 400 passengers per flight. Now, she brings those decades of customer service, communication, and crisis-management experience down to earth — transforming it into world-class hospitality at Acorn Glade. Wendy shares how her aviation career shaped the way she runs her adults-only, nature-filled escape, and how the art of staying calm under pressure translates perfectly to hosting glamping guests. From de-escalation techniques to confidence-boosting rituals (including her iconic red lipstick!), this episode is packed with practical, thoughtful advice for any glamping owner who wants to elevate their guest experience. We also explore how teamwork with her husband Andrew keeps Acorn Glade running smoothly, how to set the right tone the moment guests arrive, and the small service touches that make a lasting impression. Whether you’re dreaming of opening a site, already hosting, or simply love a behind-the-scenes look at hospitality done right, this episode delivers real gold from 36,000 feet and from a tranquil Yorkshire lakeside. About Acorn Glade Glamping Acorn Glade is a peaceful, adults-only glamping retreat located near Melbourne in East Yorkshire. Set around a private lake and surrounded by wildflowers and woodland, the site features beautifully styled spaces including: The Lake Vista YurtThe RoundhouseThe Bluebell CabinThe Woodland HutDesigned for relaxation, romance, and reconnecting with nature, Acorn Glade offers guests a digital-detox experience with sustainable values, wildlife, and serene countryside views at every turn. Learn more about Acorn Glade: www.acornglade.co.uk Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

In this episode of the Glamping Business Roundup, hosts Vicki Jones and John Maddy speak with Derry Green, founder of Secret Garden Glamping. Derry shares his unexpected journey into the glamping industry, starting from a camping trip in his garden during the COVID-19 lockdown.  He discusses the importance of storytelling, customer experience, and local marketing strategies. Derry also reflects on his experience on Dragon's Den, emphasizing the need for authenticity and consistency in business. The conversation covers the balance between automation and personal touch in customer service, the significance of unique offerings, and the future of glamping as a collaborative industry. Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

In this weeks episode of the Glamping Business Roundup, hosts Vicki Jones and John Maddy take you behind the scenes of a typical day in the life of a glamping operator.  From early morning checkouts to late-night campfire chats, they share the highs, lows, and everything in between.  Discover how Vicki manages the daily hustle at Tractors and Cream in Somerset, including the challenges of laundry logistics and the joy of baking brownies for guests.  John shares his journey back to hands-on site management, revealing the importance of personal interaction with guests.  Whether you're a seasoned glamping professional or just starting out, this episode offers relatable insights and practical tips to enhance your glamping business. Tune in for a candid conversation about the daily rhythms and unexpected challenges of running a glamping site. Don't miss out on this engaging and informative episode! Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

Join Vicki Jones and John Maddy once again as they delve into the world of sustainable glamping. Discover the challenges and triumphs of running an eco-friendly business, from sourcing sustainable materials to navigating the complexities of green certifications.  With insights into the evolving expectations of eco-conscious travellers, this episode offers a candid look at the balance between sustainability and luxury in the glamping industry.  Tune in for practical tips, industry insights, and a passionate discussion on making a positive environmental impact. This is a must listen for anyone trying to been more sustainable in their glamping business. Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk