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How can podcasting move past guesswork to build true, privacy-first audience demographics? In this episode of PodBiz, Norma Jean Belenky speaks with Emma Raz, Director of Commercial at NumberEight, about the evolution of audience targeting and demographic data in podcasting. Emma shares how number eight was built post-GDPR to move beyond unreliable surveys and household IP tracking, using observed content consumption to deliver precise audience insights for advertisers and creators. As she puts it: “Limitations often lead to innovation. That’s what paved the way for us to think about data in a different way.” Here are some insightful moments within the episode: How programmatic advertising and host-read extensions are reshaping podcast monetizationWhy traditional audience surveys and IP-based matching fall shortBuilding a privacy-first data framework under European GDPR lawsCurrent listener demographic trends, millennial dominance, and true crime subgenresAchieving data parity across audio, streaming, and the new frontier of video podcastingKey career lessons on trust, reputation, and leading lean teams Emma Raz is the Director of Commercial at NumberEight, an audience intelligence platform specializing in privacy-first contextual and behavioral targeting. With a career background managing high-stakes hardware supply chains in Taiwan and leading business development at AppNext, she joined number eight as its first commercial hire to help scale its technology across digital media and podcasting. Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmaraz/ Learn more at number eight: https://numbereight.ai/ Episode Chapters (01:55) Where is the money in podcasting? (04:29) Niche audience targeting and podcast lookalikes (07:25) Building audience data in a privacy-first world (10:07) Why IP matching and traditional surveys fall short (12:53) How NumberEight builds observed audience data (17:15) Who is listening to podcasts today? (19:43) Using audience data to shape content (23:17) How advertisers use demographic data (25:04) Bringing data parity to video podcasting (27:52) Navigating omnichannel budgets and agencies (32:23) Emma’s path from cybersecurity to ad tech (38:28) Scaling NumberEight as its first commercial hire (40:03) Why personal reputation builds company trust (42:21) Leading a lean team with a human-first approach (44:26) Growing through partnerships and collaboration (48:15) Adapting when industry shifts don’t go to plan Some Additional PodBiz Buzz… “Limitations often lead to innovation.”“Your reputation builds the company's reputation when you're starting this early.”“When you're looking to introduce change, you kind of have to walk people towards innovation.”PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting? Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more. Learn more: njbmedia.co | thepodhouseproductions.com Hosted on Acast. See acast.com/privacy for more information.

Where is the money in podcasting really going—and how is ad measurement evolving to keep up? In this episode of PodBiz, Norma Jean Belenky and John Kiernan sit down with Matt Shapo, Senior Director of the Measurement Center at IAB, and Jason Adamski, Director of Audio at IAB, for their very first in-person recording at the IAB Lab in New York City. Matt and Jason break down spending trends across top shows versus programmatic audience buying, the friction between downloads, plays, and engaged views, and how new IAB standards are helping creators and advertisers measure real ad performance. As Matt puts it: “To me, the most exciting thing moving forward is the fact that we can now actually bring the evidence. We can measure the response that those consumers have to ads that are in podcasts at a level that we never could.” Here are some insightful moments within the episode: • Where podcast ad dollars are moving beyond top-tier household names • The difference between traditional downloads, client-side plays, and YouTube views • How programmatic buying opens up monetization for the long tail of podcasts • Why IAB Tech Lab is bringing the AMP Accords under its technical working group • Bringing podcast ad exposure into broader omnichannel marketing mix models • How measurement is evolving from brand sentiment to hard performance outcomes Matt Shapo is the Senior Director of the Measurement Center at IAB, bringing nearly two decades of audio industry, news, and data experience from All Access Music Group. Jason Adamski is the Director of Audio at IAB, with 30 years of buy-side and client-side experience, including roles as North American Media Director for Ferrero and Media Director at Sam Adams. Together, they work to build consensus and measurement standards that elevate the entire digital audio and podcasting advertising ecosystem. Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattshapo/ Connect with Jason on LinkedIn: https://www.linkedin.com/in/jason-adamski-034822/ Learn more at IAB: www.iab.com Episode Chapters 00:00 Intro Where is the money in podcasting? 01:48 Programmatic buying & long-tail audience growth 05:00 The role of IAB & IAB Tech Lab in setting standards 06:09 The history and evolution of the podcast download metric 08:00 Downloads vs. plays vs. YouTube’s engaged views 09:15 New IAB guidance: When listeners become viewers 10:13 Mid-roll sponsor break: Lean & Loaf 11:05 The shift to video consumption & play-based telemetry 16:08 Why video augments, rather than replaces, the podcast industry 20:41 Mid-roll sponsor break: podSEO 21:22 Navigating omnichannel measurement & media interoperability 24:25 Integrating the AMP Accords into IAB Tech Lab 29:20 Matt and Jason’s backgrounds in audio & buy-side media 32:11 Open doors & educational initiatives at IAB 35:33 The future of podcast ad measurement & proving ROI Some Additional PodBiz Buzz… “If you want to move fast, move alone. If you want to go far, go together.” “When you add podcasting to your media mix, you not only can have faith in a general way, but actually the ability to intelligently evaluate the outcomes.” “To have a world in which people have the ability to access content in a more varied and comprehensive fashion is a good thing.” PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting? Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more. Learn more: njbmedia.co | thepodhouseproductions.com Hosted on Acast. See acast.com/privacy for more information.

How do you make a great podcast easier to find? Andrea De Marsi, founder and CEO of PodSEO and co-founder of Spreaker, joins PodBiz to break down one of podcasting’s longest-running challenges: discoverability. Andrea explains why simply creating great content is not enough. Podcasters also need to think like marketers, from optimizing how their shows appear in Apple Podcasts and Spotify to building a presence across search, social media and increasingly, AI platforms like ChatGPT and Gemini. “Podcasting is basically a product like any other product, and it needs a little bit of time and effort to make it popular, to make it discoverable, so that people can discover it, like it, enjoy it and become loyal to it.” — Andrea De Marsi The conversation also looks back at Andrea’s journey building Spreaker, its merger with BlogTalkRadio and eventual acquisition by iHeart Media. He shares what he learned about programmatic advertising, adapting a startup to changing markets and maintaining company culture through rapid growth and acquisition. In This Episode• Why audience growth remains the foundation of podcast monetization • Why podcasters need to develop a marketing mindset • How podcast search differs from traditional web search • Why Apple Podcasts and Spotify can make discovery difficult • How AI is creating another opportunity for podcast discovery • Why consistent short-form content can support audience growth • How Spreaker evolved from web radio into a podcast hosting platform • What helped programmatic advertising work for independent creators • How Spreaker maintained its startup culture through acquisition • Why founders need to know when to pivot — and when to let something go Episode Chapters(01:58) Where is the money in podcasting? (04:16) Why podcasters struggle with marketing (09:25) Building a marketing mindset with PodSEO (12:54) Why podcast discovery is still difficult (19:41) Using social clips to feed discovery (22:51) How Spreaker got started (27:18) Merging Spreaker and BlogTalkRadio (31:20) Betting on programmatic podcast advertising (36:20) Building a strong company culture (38:41) Navigating the iHeartMedia acquisition (43:09) Podcasting’s wave of consolidation (46:45) Learning to adapt outside your comfort zone (49:02) Measuring entrepreneurial success (50:50) Why employee retention matters (52:34) What Andrea would do differently (55:07) What makes podcasting unique About Andrea De MarsiAndrea De Marsi is the founder and CEO of PodSEO, a platform designed to help podcasters improve discoverability across podcast apps, search, AI and social media. He previously co-founded Spreaker, helping grow the company from an early web-radio platform into a major podcast hosting and monetization business before its acquisition by iHeartMedia. His background spans engineering, podcast technology, programmatic advertising and entrepreneurship. Some Additional PodBiz Buzz“What we are actually creating is more like a tool that helps you get into the mentality of a marketer, so that you do all the necessary steps in order to market your product.”“You have to cover the search engines of the listening applications, but you also have to cover the recommendations of the AI engines. You have to cover your web presence. You have to cover the websites that are talking about podcasts and making recommendations.”“Companies are not the technology that they produce. Companies are not the data center where the software runs. Companies are made by people. If you are able to attract the right people, and if you nurture the culture of the company in a certain way, then you can succeed.”“Podcasting is unique. There’s a higher quality of the content. There’s a higher quality of the topics. They are less cliché, and they do not necessarily follow fashions and trends. You can find real gems within the podcast industry that are more difficult to find in other media.” PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting? Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more. Learn more: njbmedia.co | thepodhouseproductions.com Hosted on Acast. See acast.com/privacy for more information.

What happens when a podcast conference stops trying to be everything to everyone and starts creating the right experience for the people actually in the room? Podcast Movement is heading to New York September 17th and 18th and with a completely reimagined format, and Molly DeMellier, Head of Communications at Sounds Profitable, joins PodBiz to break down what attendees can expect. This year separates the business side of podcasting from the broader creator conference, with the Sounds Profitable Business Summit bringing buyers and sellers together early in the week before Podcast Movement takes over Terminal 5 on Thursday and Friday. The goal? More focused conversations, stronger connections and programming designed around what attendees actually want to learn. As Molly explains: “We have seen conferences across industries that have just gotten bigger and bigger. And in trying to reach everybody, they consequently speak to nobody.”We also get into why New York and September matter, the decision to eliminate paid sessions from the Podcast Movement stages, bringing new speakers and perspectives into the industry, and why a $199 ticket is central to making the event more accessible to creators. “We really felt strongly that what occurs on stage should be what the industry wants to hear from.”In this episode we discuss,Why Podcast Movement redesigned its conference formatWhat separates the Sounds Profitable Business Summit from Podcast MovementBringing nearly 200 media buyers into the roomWhy Podcast Movement moved to New York and SeptemberMaking the conference more accessible for independent creatorsHow community voting helped shape this year’s programmingWhy Podcast Movement eliminated paid stage sessionsBringing new speakers, audiences and industries into podcastingHow Sounds Profitable is helping podcasting reach beyond its own echo chamberEpisode Chapters(02:12) Welcome back Molly DeMellier (02:51) Where the money is in podcasting now (04:49) Molly’s journey to Sounds Profitable (08:00) Taking podcast research beyond the echo chamber (11:45) Video, creators and the changing podcast landscape (19:56) Why Podcast Movement changed its format (20:36) Inside the Sounds Profitable Business Summit (21:38) Bringing media buyers into the room (24:30) The week’s new Podcast Movement schedule (25:57) How the community helped choose the sessions (30:02) Why Podcast Movement moved to New York (32:03) Why September matters (33:31) Making Podcast Movement more accessible (35:04) Putting the right people in the right rooms (38:31) Why there are no paid sessions on stage (41:10) What Molly is looking forward to at Podcast Movement (44:24) Bringing new people into podcasting Guest BioMolly DeMellier is Head of Communications at Sounds Profitable, where she leads communications for the organization, Podcast Movement events and a growing roster of industry partners. Her podcasting career has included roles with Acast and Sundaze PR, and today her work spans media relations, content, marketing and communications strategy across the podcast industry. Some Additional PodBiz Buzz“In trying to reach everybody, they consequently speak to nobody.”“I think people will feel this year that for the first time, it’s the right people are in the right rooms.”“We really felt strongly that what occurs on stage should be what the industry wants to hear from.”“There was no cherry picking. There was no money spent to be able to get on stage.”“The lineup is not familiar to me, which is something that I think is really exciting.”Join Us at Podcast Movement NYCPodcast Movement NYC takes place September 17–18 at Terminal 5 in New York City, with two days of programming, five stages, more than 80 sessions, networking and live podcast recordings. General Admission tickets are $199. Get your ticket here: https://2026.podcastmovement.com/pm/registration PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting? Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more. Learn more: njbmedia.co | thepodhouseproductions.com Hosted on Acast. See acast.com/privacy for more information.

If advertisers already understand the value of podcasting, what needs to happen for the industry to capture a bigger share of their budgets? David Krulewich, founder and CEO of Mission Media AI, joins PodBiz to look at where the money is moving across podcasting and the wider advertising ecosystem. David makes the case that the opportunity is no longer limited to selling podcast ads show by show. Advertisers are increasingly buying audiences, demographics and interests across large groups of content. For independent creators, that creates opportunities for highly specific shows with loyal audiences, even before they reach massive download numbers. But the bigger question is how podcasting competes for advertising dollars currently flowing into video, social and CTV. David argues that podcasting needs to become a truly omnichannel format, with audio remaining valuable while video, YouTube and new forms of distribution open the industry to much larger advertising budgets. “It's no longer a question by brands if they need to be spending in podcasting, the answer is yes.”“We're going to get more money in podcasting when we are creating podcasts that have video and we can get video dollars.” In this episode, we cover:Why audience-driven and contextual targeting are becoming more important to podcast advertisingHow smaller, niche podcasts can create valuable direct sponsorship opportunitiesWhy creators should think beyond the audio feed when building their businessesHow video could give podcasting access to significantly larger advertising budgetsThe growth of sports wagering, prediction markets and the advertising ecosystem surrounding themWhy distribution may matter just as much as content as podcasting evolvesWhat David has learned about entrepreneurship, partnerships and building Mission Media AIAbout David Krulewich:David Krulewich is the founder and CEO of Mission Media, a media and technology company connecting brands, creators and audiences across podcasts, streaming audio, CTV and digital media. Since launching in 2025, Mission Media has delivered more than one billion ad impressions and generated millions in revenue for creators and media partners. Previously, David held leadership roles at Audiohook and Katz Digital, where he oversaw more than $100 million in annual media spend across streaming audio and podcasting. He also co-founded Audiology, later acquired by Katz Digital, and has been part of three successful exits across his career in digital media and advertising. Episode Moments:(02:02) Where is the money in podcasting? (04:44) Why creators need a YouTube presence (09:47) When a smaller podcast becomes commercially valuable (16:44) How brands now view podcast advertising (17:42) Why podcasting needs video dollars (28:45) Sports betting, prediction markets and media (43:58) What entrepreneurship taught David about partnerships (47:25) Why distribution is king now Some Additional PodBiz Buzz:“You have to take calculated risks and you have to be dedicated to service.”“You can really start to create a small business, an enterprise business off of a very small audience.”“Advertisers follow audiences.”“Let's be service. And then the money will flow after that.”PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting? Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more. Learn more: njbmedia.co | thepodhouseproductions.com Hosted on Acast. See acast.com/privacy for more information.

What separates a podcast ad campaign that drives real business results from one that simply delivers a large number of impressions?Andy Maxwell, co-founder of Earmax Media, joins PodBiz to explain why successful podcast advertising starts with understanding exactly what a brand is buying. Audience fit, ad position, campaign measurement and the quality of the creative all affect whether a listener takes action. As Andy puts it: “If you can double down on that audience and that niche, the reach figure doesn't matter as much. It's the community that you build and you can charge a premium for that community.”Andy breaks down why niche podcasts can outperform larger shows, how pre-roll and mid-roll position affect performance and why a low CPM does not necessarily represent good value. He also explains how brands can track website visits, leads, purchases and return on ad spend rather than treating impressions as the final result. “You cannot overlook the importance of a great audio creative ad when it's in these, you know, let's say it's the perfect media plan. If you've got a shit ad, it's still going to do badly.” Here are some insightful moments within the episode:Why brands should focus on conversions instead of cheap reachHow niche audiences create more valuable advertising opportunitiesWhy first position within an ad break can improve performanceWhat brands misunderstand about impressions, downloads and listenersHow pixels, landing pages and discount codes measure resultsWhy podcast ads need creative built for the listening environmentWhen sponsoring an established podcast is smarter than launching a short branded seriesHow video dynamic ad insertion could unlock evergreen inventory About Andy MaxwellAndy Maxwell is the co-founder of Earmax Media, a podcast media buying agency working with brands across the UK and Australia. He began his career at a brand agency before moving into broadcast PR, branded podcast strategy and podcast advertising. Andy also produced Whiskey Legends, an eight-part documentary podcast with his grandfather about the evolution of the whisky industry. https://earmaxmedia.com/our-work Episode Chapters(01:28) Where is the money in podcasting? (05:39) Why conversions matter more than cheap reach (08:08) How niche podcasts drive stronger results (10:41) Measuring podcast advertising performance (13:00) Active attention versus passive listening (17:20) What brands misunderstand about podcast inventory (19:58) Why premium ad placement matters (24:44) Building Earmax Media (30:23) Podcast advertising in the UK and Australia (33:23) Podcasting as the hub of a creator campaign (35:04) Why great creative still matters (36:35) Producing Whiskey Legends with Andy’s grandfather (38:43) Why branded podcasts need promotion (43:48) What Andy would do differently (45:39) The future of video podcast advertising Some Additional PodBiz Buzz...“An impression in the podcast environment is so much more valuable than in a broadcast radio environment.”“Ultimately every single podcast host is a creator.”“If you're a brand and you've got $50,000 or pounds or whatever and you're thinking, oh, we want to have a branded podcast, I would strongly advise, unless you're willing to commit to that podcast long term, as in weekly or biweekly for years, you're much better off sponsoring podcasts with a built in audience already of exactly who you want to reach and hosts that you trust, and just kind of piggyback off of their success.”PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting? Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more. Learn more: njbmedia.co | thepodhouseproductions.com Hosted on Acast. See acast.com/privacy for more information.

What does it take to build a sustainable podcast business now that the easy money has disappeared?Helen Parker, managing director and co-founder of Strange Magic, joins PodBiz to discuss what podcasting looks like as the industry moves beyond its speculative boom years and into a more mature phase. Drawing on her background in technology and nearly six years leading Chalk & Blade, Helen explains why production companies need honest budgets, experienced teams and clearer expectations from the start. “It's not a dying industry in any way, shape or form. It's just an industry that's growing up a bit.” — Helen ParkerThe conversation explores why branded podcasts should not feel like infomercials, why producers need to respect the audience knowledge brands already have and why creative ambition must connect to business goals. Helen also explains why client management should not be pushed onto junior producers, how unrealistic rates damage the freelance ecosystem and why direct communication prevents bigger problems later. In This Episode• Why podcast funding is now spread across more revenue sources • How branded podcasts can serve business goals without becoming adverts • Why brands and production teams need to listen to each other • The hidden workload behind professional podcast production • Why experienced client-facing leadership keeps projects on track • How freelance rates, realistic budgets and sustainability are connected • How Podcast in Paradise combines creativity with business planning Episode Chapters(01:44) Where is the money in podcasting? (03:30) The end of easy money in podcasting (08:10) Why the industry needed to grow up (11:08) From the tech boom to podcasting (18:31) Building Chalk & Blade organically (20:12) Matching branded podcasts with business goals (23:19) Setting honest expectations with brands (25:40) Why producers need to listen to brands (28:11) Creating content audiences already want (31:23) AI, transcripts and podcast discovery (36:22) Launching Strange Magic (38:43) Why professional podcasts need experienced teams (42:09) The reality of freelance podcast rates (45:04) Building revenue beyond advertising (47:18) Why being direct matters (49:32) How much branding will listeners accept? (52:43) What Helen would do differently (54:25) Creating Podcast in Paradise (58:01) Why podcasting is growing up About HelenHelen Parker is the managing director and co-founder of Strange Magic. She previously served as managing director of Chalk & Blade, working across branded podcasts, investigative series, commercial strategy and client relationships. Her background in technology and business helps her connect creative production with practical goals, budgets and long-term sustainability. www.strangemagicstudios.com Some Additional PodBiz Buzz “For a lot of people, it feels like it's everywhere and also nowhere.”“There's no point in pitching or making a treatment that isn't authentic to the brand.”“Prepare to be underestimated about the level of work everything takes at all times in your career.”“I think being direct.”PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting? Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more. Learn more: njbmedia.co | thepodhouseproductions.com Hosted on Acast. See acast.com/privacy for more information.

What if a podcast campaign is working but the advertiser’s measurement tools cannot see the full impact?Jim Ballas, President of Measurement at Magellan AI, joins PodBiz to discuss podcast attribution, audience data and how better measurement can help publishers sell more effectively while helping advertisers spend more confidently. Promo codes and basic reporting do not always capture every action a listener takes after hearing an ad. Jim explains how attribution connects podcast exposure to website visits, conversions and other customer behavior, giving advertisers a clearer understanding of which shows and campaigns are delivering results. “I think treating us like every other media is probably the biggest mistake that I will see happen.” — Jim BallasJim shares examples of campaigns where incomplete data made podcast advertising appear less effective than it really was. In one case, adding pixel-based attribution uncovered approximately 33% more conversions connected to podcast advertising. In another, improved measurement increased the percentage of captured impressions from roughly 70–75% to more than 95%. The conversation also explores video podcast advertising, psychographic audience data, international ad growth and multichannel measurement. Jim explains why podcasting should not be treated like radio, search or television, and why the industry’s history of working with limited user data may position it well as digital advertising becomes more privacy-conscious. In This EpisodeHow attribution builds advertiser confidenceWhy podcast data differs from other digital mediaWhat counts as a podcast in the video eraVideo podcast advertising and additional ad inventoryHow audience trust drives advertising performancePsychographics and more detailed audience targetingMeasuring podcasts across multichannel campaignsAdvertising growth in non-English marketsWhy promo codes can undercount podcast conversionsHost-read ads versus produced advertisingWhy advertisers should treat podcasting as its own mediumCuriosity, collaboration and solving industry problems Episode Chapters(01:48) Where the money is in podcasting (03:42) How attribution helps unlock advertising budgets (06:05) What counts as a podcast today? (09:15) Podcast monetization growth and rising fill rates (10:46) How video podcast advertising is performing (14:02) Jim’s journey from radio to podcast ad tech (17:56) Protecting audience trust while monetizing (20:01) Why every podcasting problem is solvable (22:37) Psychographics and deeper audience data (23:50) Measuring podcasting across multiple channels (27:18) Podcast advertising growth outside the US (31:11) Finding conversions that attribution tools missed (33:35) What advertisers get wrong about podcasting (35:20) When host-read podcast ads perform best (39:07) Curiosity, confidence and career growth (43:01) The green space still ahead for podcasting Guest BioJim Ballas is President of Measurement at Magellan AI. He began his career in radio ad operations before joining PodcastOne in 2013, where he helped build and develop the company’s advertising technology and eventually became Chief Technology Officer. At Magellan AI, Jim works across planning, measurement and attribution, helping publishers demonstrate the value of their audiences and helping advertisers understand how podcast campaigns perform. His work also includes audience psychographics, YouTube measurement, streaming audio, display, broadcast radio and multichannel attribution. Some Additional PodBiz Buzz“Everything is solvable. I might not be able to do it tomorrow, but with the minds we have in this space, there is a solution.” — Jim Ballas“I would probably try to be more curious sooner.” — Jim Ballas“There’s so much green space in front of us as an industry. We get to chart our course.” — Jim BallasPodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting? Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more. Learn more: njbmedia.co | thepodhouseproductions.com Hosted on Acast. See acast.com/privacy for more information.

What changes when podcasters stop renting access to an audience and start building a media business they own? Ainsley Rossitto, Head of Podcasts at beehiiv, joins PodBiz to discuss audience ownership, podcast monetization and the tools creators can use to build stronger direct relationships with listeners. Downloads show that an episode was accessed, but they do not tell creators everything they need to know about who is listening, how often they return or what they may be willing to buy. Ainsley explains why combining podcast data with newsletters, subscriptions and community can give creators a clearer view of their audience and more control over revenue. “You get a download, but what does that actually mean? Are you actually reaching different people? The same people? You can't sell something that you don't have any robust amount of data about.” — Ainsley RossittoAinsley also breaks down beehiiv’s expansion into podcast hosting, premium feeds, automated episode emails, community, digital products and AI-powered tools. The goal is not to launch everything at once. It is to build one strong channel, understand what the audience responds to and expand intentionally. In This EpisodeWhy audience ownership mattersHow podcasts and newsletters work togetherDownloads vs. unique listenersPremium subscriptions and creator revenueCommunity, retention and audience feedbackBuilding a podcast-first media businessWhy creators should not be everywhere at onceEpisode Chapters(01:52) Where the money is in podcasting (03:12) Owning and understanding your audience (05:35) Why beehiiv expanded into podcasting (10:00) Consolidating the creator tech stack (15:04) Lessons from NPR and Paramount (19:07) Monetizing valuable niche audiences (21:28) Newsletter best practices for podcasters (25:42) The podcast metrics that matter (34:06) Why podcast growth has no silver bullet (36:45) beehiiv’s new podcast tools (37:27) Community, retention and paid memberships (43:26) Keeping subscription revenue with the creator (48:47) Making the podcast the central product (52:03) Building an independent media company (58:49) Why creators should not be everywhere at once Guest BioAinsley Rossitto is Head of Podcasts at beehiiv. She previously worked at NPR and spent six years at Paramount developing podcast strategies around major talent and franchises. At beehiiv, she helps build tools for podcast hosting, analytics, subscriptions, community and creator monetization. Some Additional PodBiz Buzz“You don't need tens of thousands of downloads to make sufficient revenue. If you have a highly valuable audience that is really targeted and maybe smaller, but you're reaching all the CEOs in the room with your weekly podcast, that has value.” — Ainsley RossittoPodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting? Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more. Learn more: njbmedia.co | thepodhouseproductions.com Hosted on Acast. See acast.com/privacy for more information.

Are subscriptions really the most sustainable source of owned revenue in podcasting—and in media? In this episode of PodBiz, Norma Jean Belenky speaks with Eric Barnett, Vice President of Revenue at Supporting Cast, about the power and strategy behind podcast subscriptions. Eric breaks down how publishers, networks, and independent creators can build owned revenue streams, structure high-converting bonus content, and expand into corporate internal podcasting. As he puts it: “The ice cream in the sundae is your bonus content—that is the main star people are coming to the subscription for. All the other stuff like merchandise discounts, community, and events are the whipped cream and cherry on top.” Here are some insightful moments within the episode: • Why subscriptions offer revenue that podcasters truly own • How Slate Plus led to the founding of Supporting Cast • Why bonus content drives more subscription conversions than community features alone • Finding the sweet spot for subscription pricing and episode cadence • Key benchmarks for when a podcast should launch a paid tier • Best practices for audio calls to action and Spotify Open Access integrations • How internal company podcasts cut through corporate email fatigue Eric Barnett is the Vice President of Revenue at Supporting Cast, the leading independent podcast subscription platform powering premium experiences for major publishers, networks, and creators. With nearly 15 years in the audio industry, including extensive work in digital audiobook distribution at Findaway, Eric specializes in business development, partnerships, and monetization strategies across audio and corporate media. Connect with Eric on LinkedIn: / in / eric-barnett-audio Learn more at Supporting Cast: www.supportingcast.fm Episode Chapters 00:00 – The Ice Cream Sundae Analogy for Podcast Subscriptions 00:28 – Welcome to PodBiz 01:17 – Introducing Eric Barnett & Where the Money Is in Podcasting 02:57 – The History of Supporting Cast & Slate Plus 05:49 – Subscription Trends: Networks vs. Independent Creators 08:42 – What Bonus Content Actually Works Best? 10:45 – Bonus Content vs. Building a Community 12:03 – PodBiz is Brought to You by Lean and Loaf 13:18 – Pricing and Release Cadence Strategies 15:05 – Starting with One Tier vs. Launching Multiple Tiers 17:42 – When is the Right Time to Launch a Subscription? 19:57 – Best Practices for Promoting Your Subscription 23:20 – Eric’s Journey in Audio: From Audiobooks to Podcasting 27:30 – How Gated Podcast Technology & Individual RSS Feeds Work 31:17 – The Mindset Needed for Long-Term Subscription Success 32:43 – The Power of Internal Corporate Podcasting 39:25 – The Importance of Relationships in Business 41:58 – Common Mistakes Creators Make with Subscriptions 44:24 – Managing Subscriptions Across Large Networks 46:10 – What Eric Would Do Differently Starting Over 48:02 – The Future of Podcasting Some Additional PodBiz Buzz… “I believe the real money and the money that you truly own is with podcast subscriptions.” “It’s not something that you’re adding to your show; it’s something that’s a part of your show.” “When you own that revenue, it’s life-changing for these podcasts—it changes the trajectory of the whole show.” PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting? Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more. Learn more: njbmedia.co | thepodhouseproductions.com Hosted on Acast. See acast.com/privacy for more information.

What if the most valuable podcast audience is not listening to one of the biggest shows? Podcast advertising has traditionally been driven by scale, with major brands concentrating their budgets on the largest and most recognizable podcasts. But highly engaged niche audiences, creator-led communities and influence across multiple platforms are creating new opportunities for both brands and podcasters. In this episode of PodBiz, Ricardo Neto, Managing Director of US Sales at Acast, explains how brands are evaluating creators beyond RSS downloads. Podcast hosts are increasingly building influence across YouTube, social media, video, live events and branded experiences, giving advertisers more ways to reach their audiences and creators more ways to monetize their work. Ricardo also shares why smaller shows can sometimes generate deeper engagement, how authentic brand relationships can grow from a host-read ad into a much larger partnership and why podcasting’s open ecosystem remains important as the industry expands. As Ricardo puts it: “We’re evaluating influence and we’re working with creators that maybe we wouldn’t have in the past based on the size of their RSS, but they have really strong socials, really strong YouTube.”Here are some insightful moments within the episode:Why major brands are investing more meaningfully in podcast advertisingHow Acast evaluates creators across RSS, social media and YouTubeWhy niche audiences can be more engaged than audiences of larger showsHow brand safety and suitability tools are helping more advertisers enter podcastingWhy creator partnerships can grow from host reads into branded content, events and tour sponsorshipsHow video gives podcasters access to content and video budgetsWhy podcast listeners will increasingly move between audio and videoHow authentic brand partnerships can motivate audiences to take actionWhy curiosity matters as podcasting continues to evolveWhat Acast looks for when hiring multiplatform podcast sales professionalsAbout Ricardo NetoRicardo Neto is the Managing Director of US Sales at Acast, where he works with brands, agencies and creators to develop podcast advertising and omnichannel partnerships. Before joining Acast, Ricardo worked at Spotify during a period of significant investment and expansion within podcasting. His experience spans digital audio, podcast advertising, creator partnerships and the New York advertising industry. Episode Chapters(01:27) Where is the money in podcasting? (03:58) Defining the podcast-first creator (06:47) Measuring influence beyond RSS downloads (09:58) Why audience fit matters more than size (11:13) Brand safety and suitability in podcast advertising (14:00) Why niche podcast audiences drive engagement (16:03) Moving advertisers beyond vanity buying (19:14) Growing host reads into larger brand partnerships (20:33) Ricardo’s journey from Spotify to Acast (24:38) Competing for video and content budgets (27:59) Protecting the open podcast ecosystem (30:00) How listeners move between audio and video (32:08) Why the podcast industry remains collaborative (34:27) Helping creators build sustainable careers (37:11) How loyal audiences support podcast advertisers (38:36) Simplifying omnichannel creator campaigns (40:20) Staying curious as the industry changes (44:02) How sales teams work directly with creators (46:00) Building a multiplatform podcast sales team (49:06) The future of omnichannel podcasting Some Additional PodBiz Buzz...“The data says that people are more engaged with smaller shows than they are with big shows.”“At the end of the day, everything comes down to authenticity.”“This channel moves audiences to action.”“Everyone can access the rails, which is really, really important.”“The toothpaste is out of the tube. It’s going to continue to be omni (channel.)" PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting? Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more. Learn more: njbmedia.co | thepodhouseproductions.com Hosted on Acast. See acast.com/privacy for more information.

In this special one-year anniversary episode of PodBiz, hosts Norma Jean Belenky and John Kiernan step away from interviewing a guest to reflect on the biggest lessons from the show's first year. Together they discuss why they launched PodBiz, the three monetization models that emerged again and again across more than 50 interviews, why transparency is still one of podcasting's greatest competitive advantages, and what creators can learn from some of the industry's most successful companies and independent podcasters. They also share what surprised them most about producing a weekly show, the emotional decision to release their tribute episode following the passing of podcasting pioneer Todd Cochrane, and why the biggest lesson from Year One is that there isn't just one way to build a successful podcast business. As Norma Jean says: "When we don't have transparent conversations around monetization, that's when people get left out."Here are some of the biggest lessons from one year of PodBiz:• Why transparency is still podcasting's greatest competitive advantage • The three revenue models that consistently appeared across more than 50 interviews • Why niche audiences often outperform bigger download numbers • What creators misunderstand about sponsorships, advertising, and brand partnerships • The production systems required to consistently publish a professional podcast • How sponsorship gave PodBiz something even more valuable than revenue: bandwidth • The guests and conversations that changed the way we think about podcasting • What's next for PodBiz as the show enters Year Two Norma Jean Belenky is the founder of NJB Media, an audience development strategist, and a member of the Board of Governors of The Podcast Academy. John Kiernan is the founder of Pod House Productions, helping creators and brands launch, produce, and grow podcasts. Connect with Norma Jean on LinkedIn: https://www.linkedin.com/in/njbelenky/ Connect with John on LinkedIn: https://www.linkedin.com/in/johnkiernanmusic/ Learn more about PodBiz: https://shows.acast.com/podbiz Episode Chapters(01:16) Celebrating One Year of PodBiz (03:02) Why We Started PodBiz (04:47) Why Transparency Creates Better Podcast Businesses (06:42) Delivering Real Value Instead of Industry Buzzwords (09:09) Three Podcast Monetization Models That Actually Work (11:26) Why Niche Podcasts Attract Better Sponsors (14:14) What Advertisers Want Every Creator to Understand (17:17) Remembering Todd Cochrane (21:47) What It Really Takes to Produce a Weekly Podcast (23:17) PodBiz's Biggest Wins During Year One (26:09) Why Sponsorship Changed the Way We Build the Show (28:42) Building Partnerships That Support Podcast Growth (29:15) Never Be Afraid of Your Numbers (30:53) Looking Back at More Than 50 Incredible Guests (36:56) What We're Building in Year Two (38:00) Where Is the Money in Podcasting? Some Additional PodBiz Buzz..."When we don't have transparent conversations around monetization, that's when people get left out.""That's when people miss the opportunity to go from hobbyist creator to professional media company.""The hardships of running a show is just being consistent.""It never occurred to me that we would have bandwidth.""Never be afraid of your numbers. Never be afraid of your metrics." Thank you to our sponsors: Lean and Loaf Your one stop shop for podcast video and audio post production. www.leanandloaf.com Podnews Daily news for the podcast and on-demand audio industry. www.podnews.com Headliner / Disco Disco converts your readers into podcast listeners. Quickly create, clip, and caption podcast videos with ease. Turn one full-length video into optimized, accessible podcast clips. www.headliner.app PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting? Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more. Learn more: njbmedia.co | thepodhouseproductions.com Hosted on Acast. See acast.com/privacy for more information.

Is programmatic advertising really just an automated machine, or does the real money in podcasting come down to relationships? In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Rebecca Dalby, VP of Demand at Triton Digital, about the nuances of programmatic audio and monetization. Rebecca shares her journey from fast-moving consumer goods to the podcasting industry, detailing Triton’s evolution alongside Spreaker and iHeartMedia, and how creators can build a more lucrative revenue model. As she puts it: “When it comes to real value behind programmatic transactions and making money on audio, it all comes down to relationships and the people behind it.” Here are some insightful moments within the episode: • Why human relationships drive automated programmatic transactions •How podcasters can successfully adapt a layered monetization strategy • The structural breakdown of SSPs (Supply-Side Platforms) and DSPs (Demand-Side Platforms) • Transitioning from independent start-up culture to a major media acquisition • Shifting the mindset from chasing high CPMs to maximizing overall yield (RPM) •Best practices for smart testing and tracking measurable audio campaigns • Ensuring brand safety with real-time transcription and ad quality tech • The future of digital media and programmatic transactions via AI agents Rebecca Dalby is the VP of Demand at Triton Digital. With a strong background in digital media and growth strategies, she previously led the Spreaker Prime Network team before transitioning into a global role managing demand across streaming and emerging audio formats. Connect with Rebecca on LinkedIn: / rebeccadalby Learn more at Triton Digital: www.tritondigital.com Episode Chapters (01:47) Where is the Money in Podcasting? (03:10) Host-Read Ads vs. Layered Monetization Strategy (04:47) Platform Partnerships for Mid-Tier Creators (06:22) Breaking Down the Acronyms: SSPs and DSPs (09:03) From Glamping to Audio: Rebecca’s Career Journey (11:12) The iHeartMedia Acquisition and Maintaining a Startup Mentality (12:33) Merging Spreaker and Triton Digital (13:54) PodBiz Buzz: Lean & Loaf Mid-Roll (15:18) Leading the Spreaker Prime Network (17:52) Shifting from Hyper-Niche Targets to Always-On Campaigns (19:31) The Gap Between Audio Consumption and Ad Budgets (21:14) Helping Buyers Test Audio Smarter (22:41) Setting Clear Objectives for Brand Lift (25:29) Why Post-Campaign Transparency Matters (27:34) Why Creators Should Care About Yield Over CPM Floor (31:17) Real-Time Campaign Tweaking in a Dynamic Landscape (32:32) Holistic Monetization: Live Shows and Merchandise (35:14) Pushing Past Creator Burnout (37:49) What People Don’t Know About Rebecca’s Daily Role (39:41) Content Suitability Tools and Episodic Pre-Bid Transcription (42:15) Preventing Bad Ad Fits on Sensitive Content (43:32) The Ongoing Need to Educate Publishers (46:56) Why Asking “Dumb Questions” Builds Better Careers (48:54) How Global Remote Work Changed Rebecca’s Career (53:27) AI Agents and the Future of Digital Media Transactions (55:47) Life Updates and the Next Generation of Podcasters Some Additional PodBiz Buzz… “To keep the podcast industry thriving and growing as it is now, it's kind of the duty of those podcast platforms to partner with creators.”“Just because you try something once as a buyer and it doesn't work... doesn't mean that audio doesn't work for your brand.”“Tweaking floor pricing and constant monitoring will allow you to unlock a serious amount more of revenue.” Thank you to our sponsors: Lean and Loaf Your one stop shop for podcast video and audio post production. www.leanandloaf.com Podnews Daily news for the podcast and on-demand audio industry www.podnews.com Headliner / Disco Disco converts your readers into podcast listeners. Quickly create, clip, and caption podcast videos with ease. Turn 1 full-length video into 10 optimized, accessible podcast clips. www.headliner.app PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting? Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more. Learn more: njbmedia.co | thepodhouseproductions.com Hosted on Acast. See acast.com/privacy for more information.

Can independent podcasters compete without millions of downloads? Liam Heffernan thinks they can, but only if they stop treating downloads as the whole story. As Founder and CEO of Mercury Podcast Network, Liam has built a business around supporting the independent shows that often get overlooked by larger networks. For him, the opportunity in podcasting is not just about scale. It is about helping creators understand who they serve, how their audience behaves, and where real value can be built. Liam joins us to discuss why community matters more than raw download numbers, what independent creators should look for in a podcast network, and why mid-sized shows can be some of the most commercially interesting podcasts in the market. We also get into what makes a podcast a good fit for Mercury, why the relationship between creators and networks needs to be more than transactional, and how independent podcasters can think more strategically about growth. Liam also shares the story behind Independent Podcast Day, a new initiative celebrating the creators building shows outside the traditional media system. From launching Mercury to creating Orbit, Liam offers a practical look at the future of independent podcasting and why creators do not need the biggest audience to build a sustainable business. “For me, the money is in community.”“Downloads at face value are such a vanity metric because they only tell you a small part of the story.”In this episode, we discuss:Why downloads only tell part of the storyHow community creates stronger monetization opportunitiesWhat independent podcast networks actually do for creatorsWhy mid-sized podcasts are often underservedHow Mercury Podcast Network evaluates new showsWhy niche audiences can be more valuable than mass audiencesThe relationship between podcast networks and creator trustThe launch of Independent Podcast DayHow Orbit gives more creators access to network-level toolsWhy video can expand podcasting without replacing audio About Liam Heffernan:Liam Heffernan is the Founder and CEO of Mercury Podcast Network, an independent podcast network focused on helping creators grow, monetize, and build sustainable podcast businesses. Before launching Mercury, Liam worked in radio, finance, and podcast production, giving him a practical view of both the creative and commercial sides of audio. He is also the creator of Independent Podcast Day, an initiative designed to celebrate independent podcasters and spotlight the creators who continue to shape the future of the industry. Website: https://mercurypodcasts.com/ Independent Podcasters Day: https://independentpodcastersday.com/  Mercury LinkedIn: https://www.linkedin.com/company/mercury-podcast-network Episode Moments:(02:04) Community is King (07:23) Liam’s journey from banking to podcasting (14:53) Why Mercury Podcast Network exists (22:53) How Mercury chooses the podcasts it represents (25:43) The story behind Independent Podcast Day (31:47) Why audience comes before monetization (36:29) Orbit and expanding access for independent creators (42:59) Lessons from building an independent podcast network (47:40) Why video is expanding podcasting Some Additional PodBiz Buzz: “I've said to many people in sort of how I come back to the success and sort of the monetization of our network is, is relational, not transactional. That's why not our first year, you know, I had bills to pay, but, I wanted to focus on building something that felt meaningful, that felt arguable, because, you know, long term that that's where the money is.”PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting? Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more. Learn more: njbmedia.co | thepodhouseproductions.com Hosted on Acast. See acast.com/privacy for more information.

What happens when a YouTube creator mindset collides with traditional podcasting? For Stella Young, the answer is a completely different way of thinking about audience growth, monetization, and ownership. As the founder of Tiny Legends and co-host of This Is TV Now alongside Dane Cardiel, Stella entered podcasting after years in the YouTube ecosystem. What she found was an industry that often viewed creators, influencers, and audience relationships very differently than digital media. "If you have a big Patreon, you're making more money than the biggest podcast from ads. I'm a big believer in people helping people. That's where the money is."In this episode, Stella shares lessons from producing comedy podcasts, working with creators and celebrities, launching viral content strategies, and building a production company focused on quality over quantity. She also offers a candid look at the realities of podcast production, the challenges of pricing creative work, and why she believes the future belongs to creator-owned media. In This Episode We Discuss:Why Stella believes memberships outperform advertising for many creatorsThe differences between YouTube culture and podcast industry cultureHow Tiny Legends built a reputation through viral podcast clipsWhy social media audiences and podcast audiences are often different productsThe rise of video-first podcast strategiesCreator ownership, audience control, and intellectual propertyThe challenges of producing celebrity-driven podcastsBuilding a sustainable production companyWhy many podcast producers struggle to charge what they're worthThe launch and mission behind This Is TV NowWhat podcasting can learn from digital creators and influencersConnect with Stella YoungInstagram: https://www.instagram.com/stellatheproducer https://www.instagram.com/tinylegends.prod Tiny Legends https://www.tinylegends.media This Is TV Now https://www.thisistvnow.com LinkedIn: https://www.linkedin.com/in/stella-young About Stella YoungStella Young is the founder of Tiny Legends, a production company specializing in creator-led content, podcast production, and digital media strategy. With roots in the YouTube creator ecosystem, Stella has worked across live events, comedy podcasts, social media, and content production. She is also the co-host of This Is TV Now, a new podcast exploring the intersection of creators, entertainment, internet culture, and the future of media. Episode Chapters (01:44) Where Is the Money in Podcasting? (05:20) What Podcasting Gets Wrong About Creators (13:31) From YouTube and Live Events to Podcast Production (18:23) Why Podcast Clips Became a Growth Engine (20:23) The Difference Between Viral Clips and Podcast Downloads (22:12) Building Tiny Legends (25:03) Celebrity Podcasts and Authenticity (27:12) Video-First Podcasting and Membership Revenue (34:44) Launching This Is TV Now (39:46) Producer Pay, Transparency, and Industry Challenges (51:56) What Stella Would Do Differently Starting Over (54:26) The Future of Creator-Owned Media Some Additional PodBiz Buzz"The future is podcasters becoming influencers and going directly to brands and audiences.""I was pretty early on the clip train. I was like, we need to do a really good clip every day.""I think the best way for creators is people funding people.""Embracing this mentality gives creators more control over their audience, their IP, and the way they build their business.""I think the future belongs to creators who own their relationship with their audience."PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting? Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more. Learn more: njbmedia.co | thepodhouseproductions.com Hosted on Acast. See acast.com/privacy for more information.