Advertise on podcast: The Pin and Plan Podcast - Pinning with Purpose

I'm back! After a little time away, it feels so good to be behind the microphone again, and we're jumping straight into a conversation that really got me thinking. Has Pinterest become so personalized that we're starting to miss out on discovering something new? A recent comment in the Pinterest Business Community caught my attention. A longtime member shared how their home feed had become increasingly repetitive, showing them mostly content related to things they'd already searched for. It raised an interesting question. If Pinterest is focused on showing us what it thinks we're interested in, what happens to all those unexpected ideas that made the platform so inspiring in the first place? In this episode of the Pin & Plan Podcast, we're looking at how Pinterest personalizes recommendations, what that means for discovery, and whether there's any confirmed connection to the declining impressions some creators are experiencing. As always, we're keeping things practical, relatable, and grounded in what Pinterest actually tells us. Why some Pinterest users feel their home feeds are becoming repetitive. How Pinterest uses activity and interests to personalize recommendations. The difference between personalization and genuine discovery. Whether changes in recommendations could be affecting creator impressions. Why we shouldn't automatically blame declining analytics on the algorithm. What small business owners can learn from the Pinterest user experience. How to create content that's relevant, useful, and worth discovering. My biggest takeaway? Pinterest isn't just about showing people more of what they've already searched for. The opportunity to discover something unexpected is part of what makes the platform interesting, and it's something worth thinking about when we're creating content. Has your Pinterest home feed changed? Are you still discovering fresh ideas, or are you seeing more of the same? Come join the conversation in the Pinterest Business Community aka the PBC and share your experience. Find me on the PBC: @bodymindmood About your host: I'm Lisa, a Pinterest Pioneer, serial entrepreneur, and the creator and founder behind Body. Mind. Mood., Lift + Build, The Simple Site Lab, and my newest venture, Posture Magazine. The Pin & Plan Podcast is here to help small business owners understand Pinterest, create with purpose, and build a strategy that makes sense for their business. New Episodes Weekly on Spotify Pinterest Resources ↴ Pinterest Help: Refine your recommendationshttps://help.pinterest.com/en/article/tune-your-home-feed Pinterest Help: Pinterest Analyticshttps://help.pinterest.com/en/business/article/pinterest-analytics

AI is everywhere in marketing, but what has Pinterest actually shared about how it uses AI in 2026? In this episode of The Pin & Plan Podcast, I break down Pinterest’s public information about AI, including ↴ How Pinterest uses machine learning, recommendation systems, and visual search (create.pinterest.com)Why content relevance, helpfulness, and user intent are still the most important signalsHow AI impacts search, discovery, and visual searchPractical strategies for creating Pins and visuals that perform in 2026How to use Pinterest Trends and Predicts to align with user intent Say hi on the PBC 👋🏻 @ community.pinterest.biz 📌 Follow The Pin & Plan Podcast for actionable Pinterest marketing strategies, analytic insights, and practical growth tactics for small business owners.

How to Use Pinterest Predicts™ 2026 Trends and Hashtags to Grow Your Business Before Everyone Else In this episode of The Pin & Plan Podcast, Lisa explains how to combine Pinterest Predicts™ trend data with hashtags to maximize discoverability and early traffic in 2026. You’ll learn: What Pinterest Predicts™ is and how to access it (create.pinterest.com) How to plan content based on predicted trends How hashtags function on Pinterest and how to use them effectively (help.pinterest.com) Step-by-step content creation strategies aligned with trends and hashtags How to monitor and optimize your Pins for maximum reach and engagement Say hi @bodymindmood on the PBC https://bodymindmood.ca https://posturemagazine.ca https://thesimplesitelab.ca 📌 Follow The Pin & Plan Podcast for actionable Pinterest strategies, trend insights, and content planning tips to grow your business in 2026.

Have your Pinterest impressions, clicks, or saves suddenly dropped? Are you worried about shadowbanning or broken links? In this episode of The Pin & Plan Podcast, I'm sharing what Pinterest actually says about performance fluctuations, how trust, guidelines, and website quality impact delivery, and what realistic expectations are while waiting for your account to recover. You'll learn ↴ ✔ Why Pinterest numbers naturally fluctuate✔ What Pinterest Help says about analytics and performance changes✔ What shadowbanning actually is (and isn’t)✔ How trust, guidelines, and website quality affect impressions and clicks✔ Actionable steps to take while your account rebounds Join us on the PBC @ community.pinterest.biz Visit Me ↴ bodymindmood.ca thesimplesitelab.ca posturemagazine.ca 📌 Follow The Pin & Plan Podcast for actionable Pinterest strategies, insights, and tips for growing your business in 2026.

In this episode of The Pin & Plan Podcast, Lisa breaks down everything you need to know about Pinterest boards — what boards are for, how to set them up strategically, and which board advice is a myth. You’ll learn: Why Pinterest boards matter for discovery and search Board mythbusting — what’s true and what isn’t Best practices for board titles, descriptions, and organization How to measure board performance using Pinterest Analytics Whether you want to start fresh or optimize your current boards for better traffic and engagement in 2026 — this episode has practical steps you can use today. Drop in at the ⁠PBC⁠ and say hi ⁠@bodymindmood⁠ I would love to hear from you! Learn More ↴ ⁠bodymindmood.ca ⁠liftandbuild.ca⁠ ⁠thesimplesitelab.com⁠ Find Me on Pinterest Find Me on Instagram ⁠@bodymindmoodfit⁠ 📌 Follow The Pin & Plan Podcast for actionable, platform-accurate Pinterest tips and strategies.

In this episode of The Pin & Plan Podcast, Lisa walks you through how to use Pinterest to start and scale your business in 2026. From setting up your Pinterest Business account to leveraging Shoppable Pins and Pinterest Ads, this episode provides actionable steps for growing your business using Pinterest. You’ll learn: Why Pinterest is a search engine for business growth How to optimize your content for success on Pinterest The power of Shoppable Pins, Rich Pins, and Pinterest Ads How to scale your business with Pinterest in 2026 Whether you’re starting fresh or scaling up, this episode will guide you through using Pinterest to build a profitable business. Drop in at the ⁠PBC⁠ and say hi ⁠@bodymindmood⁠ I would love to hear from you! Learn More ↴ ⁠bodymindmood.ca ⁠liftandbuild.ca⁠ ⁠thesimplesitelab.com Find Me on Instagram ↴ ⁠@bodymindmoodfit⁠ Find Me on Pinterest ↴ @bodymindmood 📌 Follow The Pin & Plan Podcast for actionable, platform-accurate Pinterest tips and strategies.

In this episode of The Pin & Plan Podcast, Lisa explains the differences between Monthly Views on Pinterest, Instagram, and TikTok, and why small business owners should focus on engagement metrics instead of just chasing big numbers. Here's what you'll learn ↴ What Monthly Views really mean on Pinterest vs. Instagram & TikTok Why engagement and actions matter more than impressions How to focus on engagement and conversions for long-term business growth What metrics small business owners should really focus on to grow on Pinterest and beyond This episode is essential for small business owners who want to stop stressing about views and start focusing on what really matters. Drop in at the PBC and say hi @bodymindmood I would love to hear from you! Learn More ↴ bodymindmood.com liftandbuild.ca thesimplesitelab.com Find Me on Instagram ↴ @bodymindmoodfit 📌 Follow The Pin & Plan Podcast for actionable, platform-accurate Pinterest tips and strategies.

In this episode of The Pin & Plan Podcast, Lisa explains why Pinterest flags websites and blocks links — and how small business owners can respond strategically instead of panicking. You’ll learn: Why Pinterest flags website links What link behavior Pinterest doesn’t trust What Pinterest actually measures Common causes of blocked links How to rebuild trust and restore distribution Perfect for anyone worried about spam flags, blocked links, or sudden drops in Pinterest visibility. 📌 Follow The Pin & Plan Podcast for clear, honest Pinterest strategy built on how the platform actually works. Visit me on the PBC @bodymindmood Lift + Build Body. Mind. Mood. the simple site lab.

The Pinterest Trust Framework — Part 3 In this episode of The Pin & Plan Podcast, Lisa breaks down how Pinterest content actually converts — and why conversion on Pinterest works differently than other platforms. You’ll learn: Why Pinterest traffic converts through trust, not pressure The real Pinterest conversion path (Pin → Page → Action) How landing page alignment impacts Pinterest distribution Why Pinterest rewards post-click behavior How to create calm, confidence-building calls-to-action This episode completes The Pinterest Trust Framework and ties together how trust, discovery, and conversion work together for sustainable Pinterest growth. 🎧 Listen to Part 1: How Pinterest Trust Is Built🎧 Listen to Part 2: How Pinterest Content Gets Found 📌 Follow along for more Pinterest strategy designed for small business owners who want clarity, consistency, and growth that lasts. Head over to the PBC - Pinterest Business Community and say hi @bodymindmood bodymindmood.com thesimplesitelab.com liftandbuild.ca

Part 2: How Pinterest Content Gets Found The Pinterest Trust Framework | The Pin & Plan Podcast In Part 2 of The Pinterest Trust Framework, I'm breaking down how Pinterest content actually gets found — and why clarity matters more than creativity on this platform. Pinterest doesn’t push content randomly....nope Why Pinterest is search-first (not social-first) How Pinterest SEO really works — without overwhelm Why alignment matters more than keyword stuffing How related content extends your reach over time What Pinterest needs to confidently distribute your pins Your pins feel invisible Pinterest discovery feels inconsistent You’re posting regularly but not seeing momentum You want sustainable traffic — not spikes 🎧 Join me next week for Part 3 — How Pinterest Content ConvertsWe’ll talk about trust, timing, and creating content that leads somewhere in a natural and organic way. Join me in the PBC @bodymindmood  I want to hear what clicked for you in this episode. Thanks for listening I'll see you next week.

Pinterest growth isn’t about posting more...nope — it’s about building trust. Inspired by the episode The Pinterest Trust Loop, this first chapter of The Pinterest Trust Framework explains how Pinterest understands your content, why clarity comes before all the engagement, how private saves signal trust, and why authority matters more than those VIRAL pins. How Pinterest interprets and understands your content Why clear topics and outcomes build trust How private boards and quiet saves matter Why authority beats popularity on Pinterest The foundation Pinterest uses to distribute content This Episode Is For You If: Pinterest feels slow or unpredictable You’re tired of chasing trends You want calm, sustainable traffic You want to build long-term authority Join me for Part 2 of this mini series where I'm breaking down ↴ Search-first contentPinterest SEOWhy being searchable beats being trendy Join me in the PBC @bodymindmood I want to hear what clicked for you in this episode. I hope all of you have a wonderful and Happy Holiday & New Year! Thank you to my followers and all of you in the PBC for being so supportive this year. I'll see you next year. Lisa

In this episode, Lisa shares exactly what to post in January and February to maximize your Q1 Pinterest momentum. These months are HUGE for search, and your audience is actively looking for solutions — not inspiration. Inside this episode:• Why Q1 is one of the biggest Pinterest seasons• The NEW 5-step Q1 Pinterest Strategy• How to pick a “Transformation Theme” that drives saves and clicks• A simple keyword framework for January + February• Real examples for products, services, digital goods, wellness, food, design & more• What to do if you didn’t post at all in December• The Pinterest mindset that leads to long-term growth 📌 Connect with Lisa ↴• Pinterest Business Community → @bodymindmood• bodymindmood.com• thesimplesitelab.com → Squarespace design + strategy This is a NEW January/February formula: new year desire + your niche + achievable outcome Examples:• “beginner meal prep ideas for busy weeks”• “simple budgeting tips for the new year”• “small space home refresh ideas”• “10-minute morning routine for beginners” This content aligns with January motivation and February follow-through.

Happy Holidays🎁 This week, Lisa breaks down the simplest, calmest strategy for increasing holiday Pinterest traffic — without the stress, hustle, or chaos. You’ll learn how to use Pinterest’s built-in search behavior to your advantage, how to focus your December content, and how to keep your traffic going long after the holidays. Why Pinterest is the easiest platform for holiday visibility The 5-step Burnout-Free Holiday Pinterest Plan A quick keyword formula that pulls in real searchers Why evergreen content protects your 2025 traffic in 2026 The true analytics that matter (and what to ignore) Quick, realistic strategies for product sellers, service pros, and digital creators The Burnout-Free Pinterest Strategy Step 1. Pick ONE holiday priority Step 2. Create 5–7 new pins for that one thing Step 3. Use the holiday keyword formula → holiday search + your niche + specific benefit Ex. holiday workout at home beginner easy Christmas dessert last minute Step 4. Link directly to the converting page Step 5. Keep 30–40% evergreen 📌 Connect with Lisa ↴Pinterest Business Community → @bodymindmoodBody. Mind. Mood. → fitness + wellnessThe Simple Site Lab → Squarespace web design + client strategy 🔮 Next Week we talking about The Pinterest Trends Blueprint — What to Create NOW to Get Massive January + February Traffic.

In this episode, Lisa breaks down how the Pinterest Business Community (PBC) gives small business owners real advantages — from platform clarity to troubleshooting to building visibility.Lisa also cover's Pinterest’s newest Instagram linking features, including automatic publishing, carousel conversion, keyword filtering, direct attribution, and Instagram profile linking on Pinterest. What You’ll Learn: How the PBC actually works Why participating grows your business Quick steps to use the PBC strategically Accurate updates on Instagram → Pinterest linking Next Week: 🎄 Holiday Shopping on Pinterest — Driving Christmas Traffic Without Burnout Join the PBC → @bodymindmood

In this episode, Lisa breaks down the Pinterest Trust Loop—the behind-the-scenes system that determines which creators get boosted in search (and which ones quietly lose reach). Learn how to identify when your trust score dips, what triggers it, and how to rebuild momentum fast. What the Pinterest Trust Loop is (and why it matters)3 trust-killers that tank your reachThe 5-step recovery process to rebuild Pinterest’s confidence in your accountHow Pinterest tests and boosts your pins based on user behaviorA Pioneer Tip for identifying what Pinterest already trusts about your content 👋 Join the Pinterest Business Community @bodymindmood for more insights, Q&As, and weekly discussions. 🔮 Next Week (Episode 19): Inside the PBC — How the Pinterest Business Community Actually Helps Creators Grow in 2025