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The fall launch of the Decelerator didn’t exactly go as planned… In fact, it was a complete and utter flop - with zero program spots selling. Nicole Cloutier of Copy Poetics joins me for a chatty episode to unpack all it. We talk about: My launch strategy, including #’s!Why this launch felt both strong and staleWhat Nicole is seeing inside other people’s launchesThe gaps in my own marketing pre-launchHow AI has me questioning my value as a marketing strategistBrainstorming what comes next This episode is filled with lots of personal business as well as really helpful information that will be useful for any small business owner who uses email marketing to launch, especially if you are selling a service-based offer! FREE RESOURCES Map Your Marketing Masterclass Subscribe to my weekly newsletter ☕️ Buy me a coffee! Work with me

When the vibes in your business are "loadbearing," your branding and positioning matter more than almost anything else. In this ✨BONUS✨ episode of the Unbranding series I'm joined by Sharon Wagner, from Swail Studio to chat about: How she knew it was time to rebrand her businessThe foundational work that came long before the visualsWhat it means to step in to a new identityThe work of integrating your new brandExpert tips for knowing when it's time to rebrand and working with a signer for the first time 📍Map Your Marketing, Make More Sales Mini Audit → Subscribe to my newsletter → Visit amandalaird.com

In this final episode of the Unbranding series, I talk about a market research interview that made a lasting impression and why I don't think slow or steady resonate with small business owners right now. ✴️ Book an Audit & Action Intensive! It's All Poetry with Nicole Cloutier - Steady & She Goes

What are the actual *tasks* involved with unbranding? In this episode, Amanda outlines how's she organized the project into four categories, the primary tasks for each and what she's done so far. Want a copy of the to-do list? Send me a DM on Threads or email [email protected].

Unbranding Slow & Steady Studio was very much a gut instinct. And I also had data to back it up. In this episode, I share how looking at my data helped validate my intuition. Plus insights from the Small Business Metrics Survey and an Audit case study. Mentioned in this episode: Building Bridges: Free Audit & Growth Marketing WorkshopSmall Business Metrics Survey Audit Intensives

What parts of the business are changing and what’s going to stay the same? In this episode of Personal Business I share all the details, including the four business foundations that are staying the same: The feminist business principles and values that underpin everything I doMy commitment to supporting service-based small business owners (especially the creative, witchy and weird ones)My belief that persistent, consistent effort beats rushed work any day of the weekThe data-driven, Just Enough approach to building simple, sustainable and effective marketing strategies that actually help my clients grow (i.e. make money) ✴️ Book your Audit Intensive! Mentioned this episode: Madam Adam’s Instagram Together StudioMy core business valuesDecelerator Fall 2026 Waitlist!Subscribe to my newsletterwww.amandalaird.com

A new chapter for Slow & Steady is emerging. Not a re-brand, something... bigger and better. Hit subscribe for updates along the way.

This is the story of how a stuffed dragon on a stick turned things around for a Major League baseball team and... me? How and why I'm prioritizing fun in my business this summer. Join the free Just Enough Session on July 21! And download the Metrics Make Us Feel Things: Small Business Survey Report.

Earlier this year I had a brilliant new idea for a 1:1 and got to work on building it out, starting with market research. But once I had the research results I realized I didn't need a new offer, I needed to update the messaging and positioning I was using for the Slow & Steady Decelerator. In this episode I share why I believe that market research is one of the most powerful but underused tools for solo business owners and how I used market research to reposition the Decelerator ahead of the spring cohort launch. → Join the Decelerator waitlist! Registration opens April 30-May 7! → Download Metrics Make Us Feel Things: Small Business Survey Report

It was about a year ago when the seed for the Slow & Steady Decelerator were beginning to germinate. And now, we're opening the doors to the third cohort! In this episode, I share my reflections on one year of the Decelerator - the good, the not-so-good and everything in between. REGISTRATION FOR THE SPRING DECELERATOR COHORT OPENS APRIL 30! Click here to join the waitlist - save $300, get early access to limited spots and unlock the curriculum library + Slack channel to get support right away.

Dropping in to your feed today to let you know the pod is coming back for a micro-season next week – I’ll be sharing insights from the past year, two cohorts of the Decelerator and all of the personal business that comes with it. Doors to the spring Decelerator cohort are opening for early enrolment to the waitlist on April 30! → Click here to join the waitlist + save $300 Plus get early enrolment all the best registration bonuses!

Today I am thrilled to welcome Sonja Seiler, personal chef, Nurture retreat host and Decelerator alum to share her personal business on the podcast. In this episode, Sonja and I chat about: Her tumultuous 2025 - both personally and professionally - and why her story feels more real than a case study with outrageous results How being a part of the Decelerator helped her weather the storm Early results from her market research and how this information has led her to pause her retreats for the coming year Brainstorming ideas for how to use what she's learning to shape her next steps in business I think you're going to like this one! Connect with Sonja at https://nurtureretreats.com/ and https://ko-fi.com/nurtureretreats. ✴️ Registration for the winter Decelerator cohort is open January 22-29! Sign-up before 01/26 to save $250 and get a bonus 60-minute strategy session. Learn more & join here.

Today is the day! The Decelerator winter cohort is officially open for registration! Launching the same offer a second time isn’t the same as starting from scratch — and pretending it is can make things harder than they need to be. In this episode, I’m breaking down how I’m approaching the second launch of the Slow & Steady Decelerator, including what I didn’t prioritize this time around, why second launches often feel tougher than the first and why I chose capacity and alignment over growth. ✴️ Registration for the winter Decelerator cohort is open January 22-29! Sign-up before 01/26 to save $250 and get a bonus 60-minute strategy session. Learn more & join here. Mentioned in this episode: Moving from overthinking to clarity in the Decelerator with Heini Tallent The Science & Soft Underbelly of Visibility with N. Chloé Nwangwu RIP my audio course with Taylor Elyse Morrison What does Amelia Hruby think I should do? 2026 Creative Small Business Marketing Trends Nicole Cloutier // Copy Poetics

Today I have a very special guest joining me on the podcast: Heini Tallent, health, wellness and running coach, founder of Elements Running Education and founding Decelerator cohort alumni! In this episode Heini shares her own personal business - her business evolution from massage therapist to running coach, how 2025 left her feeling overwhelmed and stuck in chronic overthinking and how the Decelerator helped her to move from ideas to action, rekindling the joy of building her business with a new found confidence to do it on her own terms, without relying on social media. Connect with Heini: Elements Running website 🐌 Save $250 off Decelerator registration when you join the waitlist for the winter cohort starting February 2!

Happy new year! In this episode, I'm sharing six ways to slow down, do less and get more from your marketing without adding more platforms, content or pressure. We'll talk about why "just doing more" often isn't the answer, how to identify what's actually working in your business and what it looks like to build a marketing plan that supports you, instead of draining you. This is the work we do in the Slow & Steady Decelerator! A 10 week group program designed to help you simplify your marketing, focus on what matters most and move forward with clarity and confidence. Registration opens January 22 and we start on February 2. 👉 Get on the waitlist right here for early access, the best pricing and bonus goodies when you sign up!