Advertise on podcast: Lightning Rx: Marketing Innovation in Health

What if the secret to building a top-performing app wasn’t a growth hack, but a smarter way to listen to your users? In this episode, we sit down with Claire McGregor, Co-founder & Co-CEO of Fortify, Appbot and tiny ideas, to explore how she’s helping thousands of product teams transform raw customer feedback into strategic insights that drive real app success. Claire shares the journey behind building Fortify into a globally trusted platform for sentiment analysis and review intelligence. She walks us through how leading companies—from scrappy startups to enterprise giants—use feedback data to prioritize features, reduce churn, and build experiences users love. The conversation dives into the realities of scaling a SaaS business, the mindset required for durable founder partnerships, and why obsessing over customer sentiment is one of the biggest competitive advantages in today’s app ecosystem. What You’ll Learn:How Fortify turns scattered customer reviews into actionable product insightsThe most overlooked opportunities hidden inside app store feedbackWhy user sentiment is a more reliable north star than downloadsCommon mistakes app teams make when interpreting customer dataHow Claire balances intuition and analytics when making product decisionsThe dynamics of co-founding a global SaaS company and how to keep it healthyWhat Claire looks for as an investor, and the red flags she avoidsHow “tiny ideas” can become scalable, sustainable businesses Golden Nugget:“Your customers are already telling you how to win—most teams just aren’t listening closely enough.” Connect with Claire McGregor:LinkedIn: linkedin.com/in/clairecmcgregor Connect with the Show: LinkedInWebsiteSpotifyAmazon MusiciHeart Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

What if the next breakthrough in drug delivery wasn’t a new molecule, but a revolutionary way to make medicines work longer and safer? In this episode of Lightning RX, host Colette Nataf, founder of Lightning GTM, sits down with Jeff Missling, CEO of Frenelle Pharma, to discuss how their innovative Pharos platform is transforming long-acting injectable drugs across human and animal health. Jeff shares how Frenelle Pharma is tackling unmet medical needs by engineering precision biodegradable microspheres that enable safer, more effective treatments. He walks us through their unique hub-and-spoke business model, deploying their platform technology across multiple therapeutic areas, from low back pain to opioid use disorder, and even companion animal health. The conversation explores the challenges and opportunities of developing long-acting injectable therapies, strategic partnerships in biotech, and the mission-driven approach to expanding access to addiction treatment. What You’ll Learn: How Frenelle Pharma’s Pharos technology enables precise, long-acting drug deliveryThe advantages of a hub-and-spoke business model in biotech innovationThe unique regulatory pathway and market opportunity in companion animal healthAddressing safety and adoption barriers for injectable opioid use disorder treatmentsBuilding strategic partnerships and investor relations in a competitive landscapeThe importance of leadership, communication, and patience in drug developmentHow technology can improve patient compliance, outcomes, and quality of life 💡 Golden Nugget: “Better is always possible; it’s about finding the opportunities where improved delivery can change the patient experience.” Connect with Jeff Missling: LinkedIn: linkedin.com/in/jeff-missling-a410814 Connect with the Show: LinkedInWebsiteSpotifyAmazon MusiciHeart Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

What if the root of our healthcare crisis isn't a care problem, but an infrastructure problem? In this episode of Lightning RX, host Kalena Taft, founder of Lightning GTM, sits down with Paulina Wierzbicka, President of SNAH Healthcare Software Management and member of the Forbes Business Council, to explore how technology and transparency are reshaping non-emergency medical care across the U.S. From real-time GPS tracking to fully integrated care delivery, Paulina and her team at SNAH are building a platform that puts patients and caregivers first, while eliminating the fraud, waste, and fragmentation plaguing traditional systems. 🔍 What You’ll Learn:Why fragmentation, not a lack of innovation, is hurting patients the mostHow SNAH connects transportation, caregiving, telehealth, and pharmacy deliveryThe real cost of upcoding and how transparency curbs healthcare fraudWhy caregiver compensation is central to system reliabilityHow state contracts can unlock meaningful scale in healthcare marketplacesThe importance of infrastructure over flashy tech “solutions” 💡 Quote of the Episode: "What you can’t measure, you can’t trust. Build something so undeniable, the system has no choice but to evolve around it." — Paulina Wierzbicka, President at SNAH Connect with Paulina Wierzbicka:🔗 LinkedIn: linkedin.com/in/paulinawierzbicka 🌐 Website: snah.org:snah.org Connect with the Show: LinkedInWebsiteSpotifyAmazon MusiciHeart Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

What do you do when the standard medical tools just don’t work? If you're Dr. Cephus E. Simmons, Sr., you invent something better. In this episode of Lightning RX, host Colette Nataf talks with the Founder & CEO of SealCath, President at Simmons Medical Devices, and Professor Emeritus of Radiology at MUSC, Dr. Cephus Simmons, about his journey from frustrated clinician to successful medical device entrepreneur. After struggling through a difficult pediatric intussusception reduction procedure, Dr. Simmons sketched a better catheter on a piece of paper. That drawing became SealCath, a novel multi-balloon catheter that’s now FDA-approved, in use across six applications, and scaling across hospitals nationwide. What You’ll Learn:The case that inspired Dr. Simmons to invent a better catheterHow he navigated the patent and FDA clearance processLessons from pivoting post-COVID to a latex-free solutionHow SealCath went from idea to 20+ hospitals, with just two peopleWhy LinkedIn is surprisingly powerful in B2B medical device marketingHow email campaigns and short videos drive strong engagement (40% open rate!)What it takes to scale a medtech business through partnerships and distributors 💡 Quote of the Episode: "You don’t need an MBA to build a business—you just need thick skin, real feedback, and the drive to learn every step of the way."— Dr. Cephus E. Simmons, Sr. Connect with Dr. Cephus E. Simmons: LinkedIn:linkedin.com/in/dr-cephus-simmonsCompany: sealcath.comCompany: simmonsmedicaldevices.com  Connect with the Show: LinkedInWebsiteSpotifyAmazon MusiciHeart Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

What if the most effective mental health treatment didn't happen in an office—but in the metaverse? In this episode of Lightning RX, host Colette Nataf, founder of Lightning GTM, sits down with Peter Oykhman, Founder of PsyTechVR and CorePartners, to explore how virtual reality is revolutionizing the way clinicians treat anxiety, PTSD, OCD, and more. PsyTechVR is not just another VR meditation app; it's a clinician-first tool for immersive exposure therapy and guided mental wellness. Peter walks us through how the platform allows psychologists and psychiatrists to control highly customized therapy environments, everything from turbulence on a plane to the sound of a barking dog, empowering patients to safely confront their fears in deeply engaging, AI-generated simulations. They discuss the startup's go-to-market journey, including bootstrapping with minimal marketing spend, overcoming institutional resistance, and why even insurance companies are now recognizing VR as a billable therapy tool. What You’ll Learn:What PsyTechVR is and how it supports CBT, EMDR, and exposure therapyHow clinicians use AI to create personalized VR scenarios for anxiety, phobias, and PTSDWhy virtual reality therapy is more immersivem, and safer than traditional treatmentsHow PsyTechVR keeps users engaged while eliminating distractionsWhat’s holding back VR adoption in mental health (hint: not the tech)Why insurance companies are faster adopters than clinical associationsThe hidden costs of chasing VC funding, and how PsyTechVR focused on profitability insteadHow VR therapy is already backed by decades of peer-reviewed research 💡 Golden Nugget: “VR therapy isn’t science fiction; it’s peer-reviewed, clinically proven, and already has CPT codes. The APA just hasn’t caught up yet.” Connect with Peter Oykhman🔗 LinkedIn🌐 PsyTechVR.com🌐 CorePartners.com🌐 CoreIMS.com Connect with the Show: LinkedInWebsiteSpotifyAmazon MusiciHeart Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

What if the next wave of healthcare innovation wasn’t about treating chronic illness, but reaching healthy people, faster? In this episode of Lightning RX, host Colette Nataf, founder of Lightning GTM, sits down with Brandon J. Robertson, MBA, founder and president of UCP Merchant Medicine and Intellivisit Solutions, to explore how urgent care is being redefined through hospitality-inspired design, psychographic data, and AI-enhanced clinical technology. Brandon shares the blueprint behind launching over 225 urgent care centers across 44 states, without patients ever knowing his company’s name. From geospatial mapping to EMR-integrated software that slashes documentation time from minutes to seconds, UCP’s model is built to deliver not just care, but delight. They explore what it takes to build high-performing, modern urgent care systems inside traditional health systems, and how creating a premium patient experience can drive organic growth, sky-high Net Promoter Scores, and operational scale. What You’ll Learn:Why urgent care serves healthy people, and what that means for marketingHow psychographics help identify high-value patient segmentsThe role of consumer data in choosing clinic locationsHow UCP clinics achieve 1 minute door-to-care times and 94 NPSHow AI reduces charting time to 30 seconds and improves visit consistencyWhat modern urgent care centers borrow from Target and StarbucksUCP’s stealth growth strategy: let patients know the health system, not the vendorAdvice for consultants building in a competitive, health-regulated space 💡 Golden Nugget: “We don’t want patients to know who we are; we want the experience to speak for itself.” Connect with Brandon J. Robertsonlinkedin.com/in/brandon-j-robertson-mbaurgentcarepartners.com/ (Company)healthsystemadvisors.com (Company)levelbrand.com/sample-work/urgent-care-partners-main/ (Portfolio) Connect with the Show: LinkedInWebsiteSpotifyAmazon MusiciHeart Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

What if the future of chemistry didn’t rely on cells or even nature itself to create the world’s most valuable molecules? In this episode of Lightning RX, host Colette Nataf sits down with Michael Heltzen, CEO of eXoZymes Inc. (Nasdaq: EXOZ), to explore how his company is redefining biomanufacturing through exozymes, a revolutionary technology that uses AI-driven evolution to create natural products at an industrial scale, without harvesting from nature. Michael explains how eXoZymes’ cell-free biomanufacturing platform allows them to “brute-force evolution,” running what would take nature a billion years in just a week. By combining artificial intelligence with enzymatic chemistry, the company can produce rare and valuable natural compounds—like the metabolism-boosting molecule NCT and the fragrance powerhouse Santaline that were previously inaccessible due to scarcity or cost. From AI-guided protein optimization to sustainable alternatives to petrochemicals, Michael’s work represents a new frontier in synthetic biochemistry, one that merges environmental responsibility, efficiency, and scientific creativity. What You’ll Learn: How eXoZymes is reinventing biomanufacturing through cell-free enzyme systemsWhy AI models like AlphaFold are unlocking rapid protein optimizationThe science behind producing rare natural compounds like NCT and SantalineHow enzyme optimization accelerates evolution from millennia to minutesThe potential of biomanufacturing to replace petrochemicals and protect ecosystemsWhy scarcity is no longer the barrier to accessing nature’s rarest moleculesHow eXoZymes balances scientific innovation with commercial scalabilityMichael’s advice for founders on choosing the right advisors and staying focused amid conflicting guidance 💡 Golden Nugget: “AI and enzymes are teaching us that evolution isn’t just a process, it’s a platform we can engineer for sustainable abundance.” Connect with Michael Heltzen LinkedIn: linkedin.com/in/michaelheltzen Company: https://exozymes.com/ Connect with the Show: LinkedInWebsiteSpotifyAmazon MusiciHeart Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

What if your body could sense pain and block it, no pills, no patches, no addiction, just smart biology + AI? In this episode of Lightning RX, host Kalena Taft, founder of Lightning GTM, sits down with Alexander Ziwahatan, President at Omnithion, to explore how his team is developing OmniDots, AI-powered micro-injectables designed to find and silence pain signals from within the body. Alexander shares how his 17 years as a caregiver to his mother, who has endured numerous back surgeries, ignited his drive to build a better solution. Instead of relying on systemic drugs with side effects, he envisions microscopic serums that travel through the bloodstream, detect pain, and block it precisely at its source. He delves into the technology, the vision, and the hurdles ahead: human trials, regulatory pathways, industry skepticism, and the mission to transform how pain is managed, especially as the opioid crisis continues to devastate communities. What You’ll Learn: The origin story behind OmniDots and how personal experience sparked the ideaHow AI and injectable technology might identify and intercept pain signalsThe potential to replace traditional pain meds with smarter, safer alternativesThe challenges of getting a novel medical technology from concept to clinicHow to build partnerships when funding, scale, and credibility are still in progressWhy mission must lead innovation when the stakes are human sufferingThe mindset of a founder working to change the entire paradigm of chronic pain 💡 Golden Nugget: “OmniDots isn’t just a product, it’s hope. It’s the future of treating pain without addiction.” Connect with Alexander Ziwahatan Website: omnithion.orgFacebook: https://web.facebook.com/alexander.ziwahatan/?_rdc=1&_rdr#Bio: https://www.votealex.org/LinkedIn: https://www.linkedin.com/in/ziwahatan/ Connect with the Show: LinkedInWebsiteSpotifyAmazon MusiciHeart Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

What if the best way to fix healthcare wasn’t through policy, but through personal experience and persistence? In this episode of Lightning RX, host Colette Nataf sits down with Kyle Sandler, Founder and CEO of DocuMed, to explore how one founder’s journey through injury, recovery, and frustration with the medical system led him to build a platform designed to simplify and humanize patient communication. Kyle shares his transformation from athlete to entrepreneur, revealing how his years as a patient across nine surgeries and sixteen broken bones exposed the deep inefficiencies in healthcare communication. From confusing medical instructions to missed follow-ups, Kyle saw how a lack of clarity can lead to poor outcomes and burnout for both patients and providers. That’s where DocuMed was born, a mission-driven startup that empowers patients with personalized tools for preparing, tracking, and understanding their care, while helping providers close communication gaps that impact outcomes. Even before launching its first product, DocuMed has drawn nearly $1 million in soft commitments and recruited leading physicians, including Dr. Ian Kaminsky, to its medical board, proof that the industry is ready for change. What You’ll Learn: How personal experience can fuel innovation in healthcare techThe role of communication and education in improving patient outcomesWhy empathy and user understanding matter more than technical skills in early-stage startupsHow DocuMed bridges the gap between patients, providers, and insurersStrategies for building credibility and partnerships before a product launchFundraising lessons for founders in pre-revenue stagesThe importance of building mission-driven teams and advisorsHow startups like DocuMed are shaping the future of patient-centered healthcare 💡 Golden Nugget: “You don’t have to wait for the system to change; sometimes, you just have to start building the solution yourself.” Connect with Kyle Sandler LinkedIn: linkedin.com/in/kyle-sandler-7520562a3Website: mydocumed.comEmail: [email protected] Connect with the Show: LinkedInWebsiteSpotifyAmazon MusiciHeart Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

What if the next revolution in clinical research wasn’t a new therapy, but artificial intelligence itself? In this episode of Lightning RX, host Colette Nataf, founder of Lightning GTM, sits down with Dr. Keleni Tukia, MD, MBA, MPH, Founder and CEO of Sammari Health, to discuss how AI is transforming the way clinical trials are designed, managed, and delivered. Dr. Tukia shares her journey from medicine to entrepreneurship, how years of seeing inefficiencies in research and regulatory processes led her to build a platform that uses AI to streamline clinical trial protocol development and accelerate medical innovation. From leaving the hospital system to founding a startup, she opens up about the challenges of pioneering a new category in digital health and what it takes to bring AI solutions into one of the world’s most regulated industries. The conversation dives deep into the intersection of data science, medicine, and business leadership, exploring how AI-driven tools can shorten trial timelines, reduce human error, and empower researchers to focus on what matters most: improving patient outcomes. What You’ll Learn: How clinical trial bottlenecks inspired the creation of Sammari HealthWhy AI can make trial design more accurate, adaptive, and efficientThe challenges of integrating technology into regulated healthcare systemsHow Dr. Tukia’s medical and business background shaped her startup journeyLessons learned from building an AI company in the post-COVID health tech landscapeWhy timing, resilience, and team alignment are crucial in early-stage innovationHow AI can help democratize access to clinical research opportunitiesThe future of data-driven healthcare innovation 💡 Golden Nugget: “AI won’t replace clinicians; it will free them to focus on patients, not paperwork.” Connect with Dr. Keleni Tukia LinkedIn: linkedin.com/in/kelenitukia Company: sammarihealth.com Connect with the Show: LinkedInWebsiteSpotifyAmazon MusiciHeart Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

What if the future of healthcare innovation wasn’t defined by technology, but by global collaboration, data sharing, and integrity-driven science? In this episode of Lightning RX, host Colette Nataf sits down with Dr. Ravi Mehrotra, Physician-Scientist at the Rollins School of Public Health at Emory University and Founder of the Open Health Systems Laboratory (OHSL), to explore how open collaboration and informatics are transforming cancer prevention and public health worldwide. Dr. Mehrotra shares his journey from the Armed Forces Medical College in India to leading a global network of scientists, clinicians, and technologists dedicated to advancing cancer research and care across borders. Through OHSL, he has pioneered initiatives such as virtual tumor boards, connecting oncologists from Africa to the U.S., and championed a team science model that accelerates discovery through open data and collective problem-solving. From collaborating with the National Cancer Institute to advocating for the single-dose HPV vaccine now endorsed by the World Health Organization, Dr. Mehrotra offers an inside look at how global insights are reshaping prevention and access to care. Along the way, he and Colette unpack the ethical challenges of innovation—how to balance public good, profit, and purpose in a world increasingly driven by AI and data. What You’ll Learn: How open collaboration and informatics are transforming cancer researchThe story behind the Open Health Systems Laboratory and its global missionHow virtual tumor boards are connecting oncologists worldwideWhy the single-dose HPV vaccine is a breakthrough in cancer preventionHow AI and data-driven learning are shaping the next generation of global health researchThe ethical balance between innovation, access, and profitLessons for founders on patience, perseverance, and integrity in healthcare innovation 💡 Golden Nugget: “Never pursue profit at the cost of causing harm. Do good—and success will follow.” Connect with Dr. Ravi Mehrotra LinkedIn: linkedin.com/in/drravimehrotra Emory Profile: sph.emory.edu/faculty/profile/index.php?FID=ravi-mehrotra-10910 Open Health Systems Laboratory: ohsl.us ORCID: orcid.org/0000-0001-9453-1408 Email: [email protected] Connect with the Show: LinkedInWebsiteSpotifyAmazon MusiciHeart Subscribe on Spotify, Apple Podcasts, or your favorite...

What if breaking the stigma around mental health started not in hospitals or classrooms, but in community walks, art, and open dialogue? In this episode of Lightning RX, host Colette Nataf sits down with Kyle Carter, M.Ed., LBS, Chief Executive Officer, Board Executive, and Health Equity Leader at the National Alliance on Mental Illness – Philadelphia (NAMI Philly), to explore how innovative community engagement, creative leadership, and grassroots advocacy are transforming the conversation around mental health. Kyle shares his journey as an educator and behavioral health specialist turned nonprofit leader, and how he’s leveraging both strategy and empathy to expand NAMI Philly’s reach. Under his guidance, the organization is pioneering new programs for youth and families, fostering partnerships across healthcare and education, and using marketing and storytelling to humanize mental health awareness. From NAMIWalks Philly to neighborhood outreach initiatives, Kyle reveals how collaboration, representation, and intentional leadership are driving measurable impact, and why health equity starts with listening to the voices of those directly affected. What You’ll Learn: How NAMI Philadelphia builds trust and advocacy through community-first programsWhy creative storytelling is vital in mental health awareness campaignsThe importance of inclusive leadership in addressing mental health disparitiesHow data, empathy, and strategy intersect in nonprofit innovationLessons learned from scaling NAMIWalks Philly into a movementThe power of cross-sector partnerships to strengthen local impactHow leaders can balance operational strategy with genuine compassionWhy mental health equity must be embedded in every organizational decision 💡 Golden Nugget: “True equity in mental health begins when leadership steps back, and the community steps forward.” Connect with Kyle Carter LinkedIn: linkedin.com/in/kyle-carter-m-ed-lbs-195968288 Organization: National Alliance on Mental Illness – Philadelphia (NAMI Philly)Website: https://namiphilly.org/ Connect with the Show: LinkedInWebsiteSpotifyAmazon MusiciHeart Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

What if your passion project unexpectedly became the next big thing in sports gear? In this episode of Lightning RX, host Colette Nataf sits down with Brayal Valdez, Founder of Hevini Sporting, to explore how a teenager’s curiosity turned into a tennis gear brand that’s making waves across the sport. Brayal shares how growing up as a tennis player and later rediscovering the game after watching Roger Federer sparked his obsession with racket design. Without formal training, he dove deep into materials, balance, and feel, eventually building his first prototype entirely on his own. A viral TikTok video of his custom racket became the inflection point that transformed a hobby into a business. The unexpected attention led to testing opportunities with serious players, including Division 1 athletes, whose feedback helped refine Hevini’s early designs and validate his approach. Brayal opens up about running every part of the business himself from product design and manufacturing to content creation and marketing, drawing on lessons learned from his earlier venture, IDK Warehouse, a vintage fashion brand he founded to fund his creative pursuits. Hevini’s growth was fueled by authenticity and storytelling rather than big ad budgets. Instead of pushing polished campaigns, Brayal shared real footage of athletes using his gear, fostering trust through transparency. Strategic ambassador and affiliate programs expanded Hevini’s reach, while accessible pricing set the brand apart from major incumbents like Wilson and Babolat. But scaling came with challenges. As more players joined, some questioned the fairness of the ambassador system, prompting Brayal to develop a more structured sponsorship model. He also discussed the immense financial and physical demands of pursuing tennis professionally and how Hevini aims to make the sport more inclusive. What You’ll Learn: How a teenage experiment evolved into a fast-growing tennis brandThe power of viral content in proving product-market fitWhy authentic storytelling builds community and trustHow to design a grassroots ambassador program that drives real tractionThe pricing strategy that made Hevini accessible to everyday playersLessons from transitioning a side project into a scalable DTC businessHow to respond to feedback while staying true to your visionThe discipline of simplifying product, marketing, and focus 💡 Golden Nugget: “Simplify relentlessly. Focus on what matters. Trust your vision more than every opinion.” Connect with Brayal Valdez & Hevini Sporting 🔗 LinkedIn: Brayal Valdez🌐 Website: hevini.com — “Founded by players, for players, we design gear with purpose.” Connect with the Show: LinkedInWebsiteSpotifyAmazon Musica...

What if the biggest barrier in healthcare wasn’t access to doctors—but the ability to understand them? In this episode of Lightning RX, host Colette Nataf sits down with Jennifer Gendron, an ex-Therapist turned “Tech for Good” growth leader, consultant, and speaker, to explore how she’s helping scale Tarjimly, a mission-driven platform transforming language access for patients and providers. Tarjimly began in 2018 when its founder saw how language barriers in refugee camps created life-threatening challenges. Today, the organization partners with healthcare systems to deliver high-quality interpretation and translation services, blending AI innovation with human expertise. Jennifer shares how she went from clinical work to leadership in growth-stage startups, and how Tarjimly is tackling an industry where language services have long been stagnant and commoditized. What You’ll Learn: How Jennifer transitioned from therapist to growth leader in mission driven techHow Tarjimly evolved from serving refugees to building B2B healthcare partnershipsWhy language access is often treated as a “checkbox” service in healthcare, and how Tarjimly is changing thatThe challenges of competing in a commoditized industry and why mid-size health systems are early adoptersHow AI + human interpreters together deliver better patient outcomesWhy startups must resist the “spray and pray” go-to-market approachThe importance of keeping marketing and client-facing teams gritty, nimble, and in-houseJennifer’s advice for founders: simplify your solution, focus on urgent problems, and measure real impact 💡 Golden Nugget: “Healthcare is complicated. Your solution can’t be. Solve urgent problems with clarity and measurable outcomes—that’s how you scale impact.” Connect with Jennifer Gendron & Tarjimly LinkedIn: Jennifer Gendron Website: tarjimly.org Connect with the Show: LinkedInWebsiteSpotifyAmazon MusiciHeart Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

What if managing your health felt less overwhelming and more like having a trusted sidekick by your side? In this episode of Lightning RX, host Colette Nataf sits down with Anna Insam, founder of Kleo Health, Draper Founders Program alum, and gender-based violence survivor turned activist. Anna shares how she’s building a platform that simplifies healthcare and puts control back in the hands of women. Kleo isn’t just another health app; it’s a personalized health companion that helps women track appointments, store records, and receive AI-powered, doctor-verified guidance on screenings, fertility, chronic conditions, and overall wellness. From gratitude check-ins to treatment timelines, Kleo centralizes the messy world of health management into one supportive hub. Anna opens up about her journey from conducting early user research and prototyping Kleo with her physician father, to attracting her first 35 users organically through Instagram, and evolving into a scalable platform designed to secure generational health. Along the way, she discusses her approach to risk-taking, marketing with empathy, and staying resilient as a founder in the healthcare space. What You’ll Learn: Why health management is overwhelming and how Kleo simplifies itHow Anna’s lived experiences and early user interviews shaped Kleo’s designThe three main user groups Kleo serves: women with general health needs, those with chronic conditions, and women navigating fertility and motherhoodHow Kleo blends AI with doctor-verified content for personalization and trustWhy authenticity and empathy are essential for marketing healthcare productsThe role of community, mentorship, and resilience in early-stage entrepreneurshipAnna’s lessons on risk, iteration, and building with execution in mind 💡 Golden Nugget: “Execution is where most people get stuck. It’s not about just having a plan, it’s about having a helping hand to guide you through it.” Connect with Anna Insam & Kleo Health 🔗 LinkedIn: Anna Insam 📧 Email: [email protected] 🌐 Website: kleohealth.com Connect with the Show: LinkedInWebsiteSpotifyAmazon MusiciHeart Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!