Advertise on podcast: Interior Design San Diego - Presented by ASID San Diego

What happens when you combine a love of design, years of hands-on food service experience, and a deep understanding of how a restaurant actually operates? In this episode of Interior Design San Diego, Rachel sits down with Tina Marie Koch of Design Perspectives to talk about her unexpected path into hospitality design, the mentors who helped shape her career, and why the most successful hospitality spaces aren't just beautiful—they work. Tina shares her approach to designing from the inside out, the importance of flow and function, and how authenticity, community, and thoughtful operations are shaping the future of hospitality design. About Tina Marie Koch With over 35 years of experience, Tina transitioned from restaurant operations to design, eventually founding the award-winning firm Design Perspectives in 1990. Specializing in hospitality, restaurant and foodservice design, she is an SDSU graduate, NCIDQ certified, a California Certified Interior Design, and a licensed General Contractor. An active ASID member since her student years, Tina served as ASID San Diego Chapter President (2009-2010) and received the 2013 Ethel M. Siegelman Memorial Award. Her academic work includes guest speaking at various universities and serving as an Adjunct Professor at the Design Institute of San Diego. Connect with Tina LinkedIn Website Stay Connected: Sign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: [email protected]

In this episode of Interior Design San Diego, host Rachel Larraine Crawford sits down with Rick Hess, Director of Career Services at NewSchool of Architecture & Design and lead designer of Illume Design. This conversation is part of a special series leading up to ASID San Diego’s August chapter meeting. The intention is to help listeners get to know Rick, the panel moderator, along with the other panelists before the event. By learning more about their backgrounds, perspectives, and experience in advance, attendees can arrive with more context, feel more connected to the conversation, and come prepared with thoughtful questions. Rick shares his journey into architecture and interior design, his passion for mentorship, and his belief that design can support healing, well-being, and meaningful change. He also offers practical advice for students and emerging professionals, including what employers are really looking for, how to create a portfolio that shows your thought process, and why professional relationships can be just as important as technical skills. The conversation also explores how designers can move into hospitality design through research, networking, mentorship, office visits, and hands-on learning. About Rick: Richard Hess is an accomplished designer and educator with more than 25 years of experience spanning architecture, interior design, and custom furniture design, complemented by over 15 years of experience in higher education. He earned dual bachelor’s degrees in architecture and interior architecture from Auburn University. He later completed his Master of Architecture at NewSchool of Architecture & Design, graduating at the top of his class. In addition to his academic achievements, Richard is the founder of Illume Design, where his work explores the intersection of design and the phenomenology of light and color. Richard currently serves as the Director of Career Services at his alma mater, where he also teaches thesis and portfolio development courses. Through his mentorship, he prepares emerging professionals to thrive in the dynamic and evolving fields of architecture, interior design, product design, graphic design, and construction management. Email: [email protected] LinkedIN: https://www.linkedin.com/in/rickhessnsad/ Stay Connected: Sign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: [email protected]

The Builder's Perspective: What Every Designer Should KnowGuest: Chad Arendsen, COAT Design Remodel What happens when an interior designer and a general contractor truly work as partners? In this episode of Interior Design San Diego, Rachel sits down with Chad Arendsen, owner of COAT Design Remodel, for an honest conversation about collaboration, communication, and creating exceptional client experiences. As a fifth-generation builder, Chad shares his unconventional path into construction, from renovating a trailer in Leucadia to leading a design forward remodeling company known for its systems, craftsmanship, and collaborative approach. Together, Rachel and Chad explore why bringing the builder into the design process early leads to better outcomes, happier clients, and stronger professional relationships. Whether you're an emerging designer, an experienced professional, or simply fascinated by the process behind beautiful homes, this conversation is packed with practical wisdom and inspiring perspective. EMAIL: [email protected] IG: https://instagram.com/coatinc https://instagram.com/love.design.sd YOUTUBE CHANNEL: https://www.youtube.com/@COATDR Bio: Chad Arendsen has been in the building business most of his life. He grew up in a family business of contracting and was quick to learn the ropes. Chad and his wife Amber started a small handyman company they called Chad of All Trades 25 years ago. They did small jobs for the locals around north San Diego county. He continued to grow his business, getting an office, bringing on more subcontractors and creating a general contracting business that thrives on excellent service. COAT Design Remodel takes a "Design Forward" approach to every project it accepts. Members of the San Diego design community are included in every job. He feels so fortunate to have helped hundreds of clients accomplish their home goals and dreams. Chad is a family-focused, father of four. There’s nothing he loves and values more than his beautiful wife, and 4 amazing kids. He makes sure they all get his time and focus daily, and by never losing that, he is able to be 100% when working. Chad brings his passion for family into building strong relationships with his clients. Chad loves his local community of Solana Beach and he tries to live an active and healthy lifestyle. He enjoys surfing, climbing or boxing at the local gym. Stay Connected: Sign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: [email protected]

Growing a design business doesn't start with hiring a full-time employee—it starts with building the right support system. In this solo episode, Rachel Larraine Crawford shares her personal journey of growing Tiger Veil from a one-person operation into a collaborative team. From hiring an accountant as her very first business investment to bringing on a full-time team member and mentoring emerging professionals, Rachel offers an honest look at the lessons, mistakes, and mindset shifts that shaped her approach to building a team. Whether you're wondering if you're ready to hire, feeling overwhelmed by wearing every hat in your business, or trying to determine what support would create the biggest impact, this episode provides practical guidance to help you move forward with confidence. In This Episode, You'll Learn:Why your first "hire" may not be an employee at allHow to identify which tasks only you can do as the founder of your businessThe difference between creating support and simply hiring staffWhy hiring should be viewed as an investment in growth, not just an expenseA practical framework for determining your next hireLessons learned from a hiring decision that wasn't the right fitThe value of mentoring emerging professionals and design internsHow to build a team in stages as your business grows Get your Interior Design First Hire Readiness Checklist Here. Stay Connected: Sign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: [email protected]

Building Relationships, Luxury, and Legacy with Russ Diamond of Snyder DiamondIn this episode of Interior Design San Diego, host Rachel Crawford sits down with Russ Diamond, President and CEO of Snyder Diamond, to talk about what it really means to build a legacy brand in the design industry. From traveling through Milan and touring Bertazzoni’s factory to discussing the evolution of luxury, mentorship, and the power of relationships, Russ shares decades of insight from one of the most respected kitchen and bath companies in the country. With over 77 years in business, Snyder Diamond has helped shape the luxury kitchen and bath industry by introducing iconic European brands to the U.S. market and creating curated experiences that connect designers directly with innovation, craftsmanship, and global design culture. This conversation is packed with wisdom for designers at every stage — especially those looking to grow through relationships, travel, curiosity, and client-centered service. In This Episode, We Discuss:How Snyder Diamond became a leader in luxury kitchen and bathThe importance of relationships in the design industryWhat designers can learn from European trade shows like Salone del MobileEmerging design trends in wellness, longevity, and earth-tone palettesWhy communication and support systems matter for successful designersThe evolving meaning of “luxury” in today’s marketAdvice for aspiring interior designers entering the industryHow travel and exposure shape stronger, more inspired creatives Key TakeawaysRelationships are everythingRuss shares how decades of trust, collaboration, and showing up for designers helped Snyder Diamond become a go-to resource for architects and interior designers across Southern California. Great design starts with caring deeplyThe best designers aren’t just creative — they genuinely care about their clients and treat every project like their own. Travel expands creativityFrom Milan to Paris, experiencing global design firsthand helps designers bring fresh perspective and innovation back to their clients. Luxury is more than a labelTrue luxury comes down to quality, craftsmanship, emotional connection, and creating an experience — not just using the word in marketing. Strong teams create strong client experiencesDesigners who build support systems and communicate clearly are the ones who create smoother projects and happier clients. Stay Connected: Sign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: [email protected]

In this episode of the Interior Design San Diego Podcast, Rachel Crawford welcomes back Kendra Araujo of K2 Interiors to recap ASID San Diego’s unforgettable Design Gems journey through Italy during Milan Design Week and Salone del Mobile. From immersive showroom experiences and trend forecasting to Carrara marble mines and late-night dinners with fellow designers, this conversation dives into why travel remains one of the most powerful tools for creative growth. Kendra shares behind-the-scenes moments from organizing ASID San Diego’s first international design trip, what designers can learn from European culture, and how meaningful community connections became one of the most unexpected highlights of the experience. Whether you’ve dreamed of attending Salone yourself or simply want fresh inspiration for your creative practice, this episode is packed with insight, encouragement, and a reminder that design is ultimately about how we live. In This Episode:What Salone del Mobile and Milan Design Week are really likeWhy travel expands creativity and design perspectiveThe biggest trends spotted in Milan this yearThe rise of color, wellness rituals, and human-centered spacesHow European design culture differs from the U.S.Behind the scenes of ASID San Diego’s Design Gems experienceTouring the Carrara marble mines in ItalyWhy community and connection became the heart of the tripTips for designers interested in attending future international design events Stay Connected: Sign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: [email protected]

In this student spotlight episode, Rachel sits down with emerging designer Sam Iacometti, a fifth-year architecture student at the NewSchool of Architecture & Design, to talk about what it really looks like to step into the design industry. From attending events solo (and why that matters) to designing an elementary school rooted in sensory experience, Sam shares a thoughtful, grounded perspective on creativity, community, and designing with intention. This conversation is a reminder that the design journey doesn’t start after graduation—it starts the moment you decide to show up. Stay Connected: Sign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: [email protected]

At the IP Expo, LuAnn Nigara shared a message that felt equal parts business coaching, mindset shift, and reality check—and it’s one I knew I wanted to bring back to our podcast community. In this solo episode, I’m reflecting on the biggest takeaways from her talk and why they matter for interior designers at every stage of business. From embracing the idea that sales is part of service, to setting real revenue goals, to having clearer conversations about money, this episode is all about building a design business with more confidence and intention. I also dive into one of the most important reminders from her talk: the best salespeople are often the best listeners. When we slow down, ask better questions, and truly hear what our clients need, we create stronger relationships and better outcomes. Whether you’re an emerging professional or a seasoned designer, this episode is a reminder that business skills do not take away from your creativity—they support it. Stay Connected: Sign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: [email protected]

On this solo episode of the Interior Design San Diego Podcast, Rachel Larraine Crawford pulls back the curtain on the reality of running a full-service interior design business. After years of being asked by students and fellow designers what her days actually look like, Rachel walks you through her weekly rhythm—from focused admin days in her 500 sq ft ADU studio to client meetings, sourcing sessions, job site visits, and everything in between. With 8–10 active projects at any given time—including a Brazilian steakhouse, second homes, kitchen remodels, and a one-of-a-kind astrology reading room—this episode offers an honest, behind-the-scenes look at the balance of creativity, logistics, leadership, and relationship-building that defines the profession. You’ll hear how Rachel structures her week for efficiency, how she collaborates with her design assistant to manage procurement and operations, and why the “non-glamorous” side of design is actually what sets great designers apart. Whether you're an emerging professional, a student, or simply curious about the industry, this episode demystifies the day-to-day and highlights what it really takes to bring thoughtful, well-executed spaces to life. Connect with Rachel [email protected] instagram.com/tigerveil Stay Connected: Sign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: [email protected]

What happens when interior design and fabrication live under the same roof? In this episode of the Interior Design San Diego Podcast, host Rachel Larraine Crawford sits down with Brittany Cartwright, Design Studio Director at Texture, a Barrio Logan–based design and fabrication studio known for bringing bold, custom ideas to life. Texture has been shaping some of San Diego’s most memorable hospitality spaces—from beloved restaurants like Nolita Hall to cutting-edge installations for biotech campuses. What sets them apart is their unique ability to design, engineer, and fabricate complex elements all in-house, giving designers and clients a seamless path from concept to installation. Brittany shares how Texture started with three architecture students working out of a garage and evolved into a multidisciplinary studio collaborating across hospitality, multifamily, commercial, and experiential design. She also explains how their recent rebrand into Texture Studio and Texture Architectural Fabrication (AF) reflects the company’s growing specialties. Whether you're a designer with a big idea, a student exploring career paths, or a creative curious about fabrication, this episode offers a behind-the-scenes look at how collaboration turns imagination into reality. What You’ll Learn in This Episode • How Texture combines interior design and fabrication to streamline projects • Why involving fabricators early in the design process can save time and budget • The design process Texture uses—from programming and concept through installation • What designers should understand about lead times, sequencing, and fabrication realities • How collaboration across disciplines leads to stronger, more creative design outcomes Key Takeaway One of Texture’s biggest strengths is their ability to bridge the gap between design vision and physical construction. By collaborating closely with fabricators, estimators, and engineers from the beginning, designers can push creativity further while staying grounded in what’s possible. Community Spotlight: Texture Open House & SDAF Event Brittany also shares details about Texture’s upcoming open house in Barrio Logan as part of the San Diego Architectural Foundation Open House. RSVP Here The event will feature: • A behind-the-scenes look at Texture’s fabrication shop • Local artists, makers, and designers exhibiting work • A panel discussion with architects, designers, and builders (including Rachel!) • A community graffiti mural project • A Oh San Diego Wrap Party featuring espresso martinis, music, and local vendors Wrap Party Tickets Here It’s a unique opportunity for the San Diego design community to connect, collaborate, and celebrate creativity together. Guest Bio Brittany Cartwright is the Design Studio Director at Texture Studio, where she leads the interiors team on hospitality, retail, and multifamily projects. A graduate of the Savannah College of Art and Design, Brittany joined Texture over a decade ago and has helped grow the studio from a small five-person team into one of San Diego’s most dynamic design and fabrication studios. Her work focuses on creating immersive spaces while collaborating closely with fabrication experts to bring complex custom ideas to life. Stay Connected: Follow Tecture here: instagram.com/tecture & instagram.com/tecturestudioTecture WebsiteSign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: [email protected]

This week on Interior Design San Diego, Rachel sits down with Lorena Gaxiola—San Diego native and global design force—whose career spans luxury hospitality, high-end residential, product licensing, and international practice. Lorena shares how curiosity, systems, and a whole lot of courage helped her scale from local projects to designing around the world—while staying grounded in purpose, people, and energy. What you’ll hear in this episodeHow Lorena’s architecture-rooted upbringing shaped her “superpower” in designThe real reason merchandising/model homes became her masterclass in branding + emotional connectionHow she landed opportunities with major retailers and built product/licensing partnerships (hint: ask, show up, follow through)Her definition of “style”: experiential design—less ego, more user experiencePractical advice on contracts, IP ownership, and building a small-but-mighty international firm Stay Connected: Sign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: [email protected]

In this episode, Rachel sits down with educator and designer Jessica Newman to talk about the evolving world of interior design education—and why students today are uniquely positioned to lead the future of the industry. Jessica shares her journey from fine arts to hospitality design (including time at Hirsch Bedner Associates) and into academia, where she now champions sustainability, technology, and inclusive pathways into the profession. What we cover: How today’s design students are reshaping the industry with ethics, sustainability, and tech-forward thinkingWhy associate degrees and community college pathways deserve more respectHow AI is being integrated into design education (and why it’s a tool—not a threat)Palomar College’s new Bachelor of Science in Building Performance & Environmental Design—and why it’s a game changerHow firms can support students through mentorships and internships (and why it benefits everyone) Get involved: Jessica invites designers and firms to connect with students through internships, mentorship, guest lectures, and real-world collaboration. Email her at: [email protected] Info on Palomar's Interior Design program: Interior Design at Palomar College - Interior Design Info on Palomar's BPED program: Bachelor of Science in Building Performance and Environmental Design - Building Performance and Environmental Design Perspective and Sketching for Designers - YouTube Jessica's Book: Perspective and Sketching for Designers (Fashion Series): Newman, Jessica, Beduhn, Jack: 9780132574945: Amazon.com: Books Jessica's art paintings: JESSICA NEWMAN - ARTIST Cityscape paintings of San Diego: Jessica Newman Art About Jessica Newman: She is an associate professor and the lead faculty for the Interior Design department at Palomar College. She is also the co-lead for Palomar’s first bachelors degree program in Building Performance and Environmental Design. Jessica is a designer, artist, author, and professor. She has an AA and BFA in Interior Design from the Fashion Institute of Technology in New York City, and an MFA in Painting and an MA in Interior Architecture and Design from the Academy of Art University in San Francisco. Jessica has worked for a number of architecture and interior design firms in New York, Atlanta, and San Diego, including the top hospitality design firm in the world, Hirsch Bedner & Associates. Some of the various types of projects she has worked on include; public schools, private colleges, assisted living facilities, office spaces, churches, four and five-star hotels, and private homes. Jessica has been teaching at the college level for over 20 years. She is also an internationally published author. Her textbook Perspective and Sketching for Designers has been published in English and Mandarin. She also has a YouTube channel of the same name, with over 50 free instructional videos for students. Jessica is also an oil painter who exhibits regularly in San Diego, and nationally. Her oil paintings focus on cityscapes and the built environment. Stay Connected: Sign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: [email protected]

In this episode, Rachel chats with Julia Savas, a fourth-year interior architecture student at San Diego State University, about following a clear design calling, discovering a passion for healthcare and wellness spaces, and finding confidence as an emerging professional in the San Diego design community. In this episode, you’ll hear: How a fifth-grade dream became a focused path in interior architectureWhy personal experiences in healthcare spaces shaped Julia’s design lensThe gap between design school and business—and how internships helpHow students are actually using AI in their projectsJulia’s advice for new design students: say yes, show up, and let your interests evolve About Julia Julia Savas is a senior graduating this semester from San Diego State University’s School of Art and Design. A four-year ASID member, they studied architecture abroad in Florence and gained hands-on experience as an intern with Humble Design and the Museum of Contemporary Art San Diego. As they prepare for post-graduation, they’re embracing the transition from student to emerging professional; pursuing certifications, licensure, and meaningful connections within San Diego’s design community, with a long-term focus on healthcare architecture. Stay Connected: Sign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: [email protected]

In this episode of Interior Design San Diego, host Rachel Larraine Crawford sits down with the incredible Anjum Razvi, founder and principal of Razvi Design Studio, to explore her dynamic 40+ year design journey from architecture in India to boutique hospitality design in San Diego. Anjum shares how motherhood, resilience, and a passion for creative freedom shaped the evolution of her studio—and how a single ASID showcase bathroom led to her biggest project to date: the iconic Sofia Hotel. If you’ve ever wondered how small residential jobs can lead to big opportunities, or what it takes to transition into hospitality design, this episode is for you. 🌟 Highlights:Anjum’s early spark: Following her architect cousin on site visits in IndiaFinding design footing: Navigating identity, licensing, and inspiration in a new countryFrom freelance to founder: How flexibility and intuition shaped her firm’s growthLanding the Sofia Hotel: A career-defining opportunity born from an ASID showcaseHospitality design today: Tech integration, sustainability, and business-minded creativityTeaching and mentorship: Why sharing knowledge gives just as much as it gets 🛎️ Key Takeaways:Design exposure matters – Participating in ASID showcases directly led to Anjum’s hospitality work.Hospitality is business – Great design must align with guest experience and the owner's bottom line.Stay adaptable – Whether designing 200 unique hotel rooms or shifting to tech-integrated spaces, flexibility is key.Your background is a strength – Anjum’s architectural foundation and global perspective set her apart.Mentorship multiplies impact – Teaching at NewSchool and mentoring ASID members keeps her connected and inspired. About Anjum Razvi President | Founder. Anjum Razvi has a Bachelor’s degree in Architecture, is a professional member of ASID and is certified by CCIDC and NCIDQ. Her design firm provides interior design services that include residential properties, hospitality properties, commercial businesses and office spaces. Razvi Design Studio specializes in guiding clients through the endless decisions required for new home construction or an extensive architectural remodel. The designers skillfully detail materials and furnishings to create a unique finished style that is both functional and beautiful. Design expertise includes whole homes, kitchens, baths, custom built-ins, material specifications and more. The design firm provides aesthetic and pragmatic design solutions for public areas and guest rooms of boutique hotel properties, both historical and new. No matter what type of project, they specialize in the intelligent integration of architecture and interior design to create an extraordinary environment. Additionally, Anjum has been an adjunct professor at The New School of Architecture and Design in their Interior Architecture program since 2019. She is the recipient of several awards for both service to ASID as well as for design excellence competitions and has been widely published in magazines and coffee table books over the years. WEBSITE: www.razvidesign.com EMAIL: [email protected] instagram.com/designerar Stay Connected: Sign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: [email protected]

In this solo episode, host Rachel Larraine Crawford pulls back the curtain on one of her favorite community-driven events: ASID San Diego’s Spring Spruce Up. Now in her third year of participating, Rachel shares how this one-hour consultation event has helped her generate real leads, deepen community ties, and give back in a meaningful way. Whether you're a seasoned designer or just stepping into the field, this episode is packed with practical advice for making the most of your Spruce Up experience—from tools to bring, how to prep, and the key to turning consultations into long-term clients. What You'll Learn: What the Spring Spruce Up is (and why it matters)Rachel’s tried-and-true prep and follow-up strategyWhat types of consultations to expect (spoiler: it’s not all paint picks!)How AI tools like Plaud can streamline your follow-upsThe power of bringing students along for the ride Key Takeaways: 20% of Rachel’s consultations have turned into full projectsFollowing up within 24 hours makes all the differenceTangible tools like paint kits and business cards go a long way—especially with older clientsRecording your sessions (with permission!) can simplify your follow-up workflowIt’s a fundraiser—but also a powerful lead generator ASID Spring Spruce Up Requirements: Must be an ASID member in good standingMinimum of 3 years of professional design experienceAvailable March 1 – April 31, 2026Sign up deadline 1/31/26Sign up link. Stay Connected: Sign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: [email protected]