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Welcome to Marketing Brew Weekly! This week we’re discussing the creative strategies and themes around many of the Super Bowl commercials this year. If you think you’re hearing a lot of Dad Rock, or seeing a lot of reminders to eat your fiber, or somehow feeling nostalgic, that’s on purpose. And, you may be seeing less AI ads than you think. 00:00: Intro  01:05: Nostalgic ads with retro TV nods 04:35: Retro music and Dad Rock  08:30: Health, wellness, and GLP 1s 16:11: Potty humor  21:09: Who will actually stand out  22:40: Will there be much AI Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing the way brands are planning their Super Bowl strategy, and why that means you’ve probably seen a lot of big game ads already. Kelsey Sutton and Katie Hicks are joined by Marketing Brew Senior Reporter, Alyssa Meyers, to break down what matters most to brands when it comes to media planning, social strategy and more. From regional buys to experiential activations, these are some of the unique ways you can expect brands to show up in and around the game.  00:00: Intro  01:06: The teaser approach  06:50: Regional buys  09:08: The social media aspect 12:30: Experiential activations  18:02: Beer brand teasers 28:50: Brands reacting on social Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing the move many brands are making, creating their own content in-house. As brands move to become their own entertainment studios, we take a look at which are doing long-form content best, the costs that come with producing video and social, and the way these brands can actually make their mark in this space.  00:00: Intro  00:36: Gap’s new hire of Chief Entertainment Officer 03:15: Other brands moving into the entertainment studio space 04:17: The benefits   12:49: The challenges  20:14: Over-saturation vs. Under-saturation  22:32: Is video content the new blog?  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing the same thing everyone is discussing: Heated Rivalry! We break down how this Canadian series became a megahit, the fandom the stars have already cultivated, and why romance is really having a moment. But: are brands getting in on it? From the brands mentioned in the show, to the ones totally fumbling the bag, we let marketers know how they can be ready for the next hit show, stars, and steamy romance on the way.  00:00: Intro  00:38: The rise of Heated Rivalry 08:50: Bands that have gotten involved 11:52: Brands and adult romance 15:30: What is the next big show to be a part of 17:42: Forecast by reading the books to plan future collabs  24:47: Is the NHL missing the moment Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing the 2026 AI trends all marketers need to know — and will probably be using. From brand discovery to content creations to the latest revelations at CES this week, we’re breaking down the ways AI will be implemented, shamed, and celebrated in the year ahead.  00:00: Intro  00:38: AI discourse at CES 03:56: How marketers will use AI in 2026 11:45: How Hollywood is using AI  15:30: What do consumers want vs. what brands want  19:50: What AI should not be used for 25:36: What do you want a robot to do for you?  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing all the biggest marketing trends we expect to see in 2026…and maybe a few we hope don’t return. From economic restrictions to social predictions, the importance of IRL events and the polarization of AI, these are our best guesses as to where marketers will be spending their time and money in the new year.  00:00: Intro 00:39: The economic reality for 2026 04:54: Social will require creativity  09:32: More IRL events  12:23: The AI of it all  16:40: The trends we do (and don’t) hope to see Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing the hits, misses, and Taylor of it all as we look back on 2025’s best marketing campaigns throughout the year. We’ll be celebrating the best collabs, the best use of a celebrity, and the anti-AI campaign that had us cheering (and posing). Plus, we’ll share our own picks for the moments we’ll remember best from the year.  00:00: Intro 00:31: Brief recap of the year in marketing 02:21: Best Social Trend or Campaign  05:50: Best Collab of 2025  09:05: The Best Use of Celebrity 11:24: The Most Overlooked Campaign 13:55: Most Overhyped Campaign 16:40: Our favorite campaigns  This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing the current K-Shaped Economy and how brands are reacting. We take a look at the luxury brands leaning into aspirational marketing, and those embracing affordability. Plus, what about the brands in the middle — is it possible to be aspirational and affordable at the same time, and has anyone figured out how to present that message to customers?  00:00: Intro 00:31: Definition of a K-shaped economy  02:51: Which brands are going for aspirational 05:57: Which brands are going for affordability  11:02: Brands aiming for the middle class  14:47: Collabs that elevate a brand  17:36: How are brands positioning themselves as lifestyle brands 18:44: Brands trying to appeal to all consumers  21:43: The little treat economy  This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing Oxford University’s Word of the Year: Ragebait. From Sydney Sweeney’s American Eagle campaign to E.l.f. Choosing to partner with Matt Rife, were these marketing moves worth it for the brands? We touch on controversial Skims products and Coca-Cola using AI in their ads, and discuss which campaigns were fueled by bots — and wonder if it even matters as long as that stock price is up? We also discuss the risk vs. reward of employing this method, and share a brand that seemed to lean into the moment correctly.  00:00: Intro 00:35: What is Ragebait?  02:33: Biggest examples of Ragebait this year 05:20: Why are brands engaging  07:12: How brands do (or don’t acknowledge) using this tactic  08:38: Campaigns that don’t anticipate Ragebait and bots 16:10: How can social listening really be measured now  17:40: What impact will Ragebait campaigns have long-term  19:30: Does Ragebait work? 25:00: The Ordinary’s use of “gentle outrage” This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing how Netflix became the masters of marketing. With the final season of “Stranger Things” upon us, we discuss the brand collabs and major marketing moments the streamer has implemented to make the sci-fi show one of their biggest ever. We also discuss Netflix House and how the company has managed to bring IRL experiences and merch to their shows’ biggest fans. Plus, why does Netflix continue to chase that Oscar gold, and how will they continue to display their influence over the entertainment industry?  00:00: Intro 00:35: The return of Stranger Things 03:07: The impact of Stranger Things for Netflix   07:30: Stranger Things on Broadway  09:14: Netflix and experiential marketing 11:27: What to expect at Netflix House 18:28: Netflix and Out Of Home strategies 22:40: Creating perpetual engagement  25:46: Netflix and awards season  This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing Black Friday, Cyber Monday, and the best ways for marketers to navigate their strategies for these days in 2025. How can brands make sure their SMS messaging hits the right tone? Do real Black Friday deals even exist any more? Is Amazon the only brand really owning this time of year? And our hosts share their ideas to get people excited about spending for the holidays again so listen up, brands!  00:00: Intro 00:32: Black Friday memories  03:15: Black Friday starts earlier now   06:00: How can brands make their campaign stand out 07:45: Using SMS marketing 09:21: Consumer sentiment is down around shopping  13:20: The importance of gift guides 17:30: Does Amazon do Black Friday best 21:55: What marketing strategy actually works This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing the marketing strategy behind the back-to-back Wicked movies, in honor of this week’s release, Wicked: For Good. In this episode, the hosts compare the budget and branding strategies used for both the first installment in the Wicked films, as well as the latest release, Wicked: For Good. They also review some of the 400 brand partnerships the film has established with brands including Crocs, Walmart, Swiffer, and more. We can’t help but mention the impact the Barbie film has had on this strategy, and share opinions on which films can also lean into this when it comes to promoting such beloved IP. The hosts also discuss the loyal fanbase, the press tour choices, and share their dream Wicked product collab.  00:00: Intro 00:36: Our level of excitement for the movie 03:42: The Wicked promo timeline  10:33: Brand collaborations  15:17: Inspiration from the Barbie movie 18:13: Brands seeing the partnerships pay off 20:23: Hollywood leaning into existing IP 23:43: Traditional marketing strategies and press tours 26:23: Looking towards award season 27:28: Dream Wicked collabs and next movies with marketing moments This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing the rise of branded weddings: are they cute or cringe? Is the positive sentiment worth it for the brands or could it backfire? From a Hellmann’s Mayo wedding to getting hitched at the Taco Bell Cantina, we break down the opportunities and missteps of letting a brand plan (and pay for!) your big day. Plus, we take a look at other wedding-related activities such as brand trips and bachelorette parties and how they hope to get in on the sponsored action as well.  00:00: Intro 00:31: Branded weddings rising in popularity 03:00: Hellmann’s branded mayo wedding 05:52: Taco Bell Cantina wedding 07:00: Why would a brand sponsor a wedding 13:20: Content creation opportunities  16:18: Elevated brands sponsoring celeb and influencers 18:38: Brands and bachelorette parties  21:00: Can this backfire for brands 23:26: Which mascot would you have at your wedding This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing how the new movie Now You See Me: Now You Don’t is using the recent Louvre robbery as a part of its marketing for the film’s release this month, how brands were able to incorporate marketing moments into the NYC marathon for runners and spectators alike, why Netflix is betting big on its ads business, and what the TikTok awards can do for creators and brands alike.  00:00: Intro 00:34: Using the Louvre robbery as marketing 06:03: Marketing the NYC Marathon 16:04: Netflix’s next big moves in the ad business 26:02: The TikTok awards are coming This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing the way Hatch has responded to unserious criticism about its latest spooky ad, what marketers can learn from the way Zohran Mamdani has used branding throughout his campaign for NYC mayor, what’s going on with dupe culture and where is it heading, and we rate some of the good and bad branded Halloween costumes this year.  00:00: Intro 00:33: Hatch responds to unserious criticism to its spooky ad 05:05: How Zohran Mamdani uses branding in his campaign for NYC mayor 17:24: Where is dupe culture heading 24:34: Brands get in on Halloween costumes  This episode was sponsored by Digicom. To learn more, go to http://www.digicom.io/brew.  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices