Advertise on podcast: Sell the Damn Service

100 freaking episodes of Sell the Damn Service! To celebrate, I'm spilling the 10 business decisions that changed how I build, sell, and run my business after 15 years of figuring shit out. From walking away from my dream business to betting on one offer and breaking my own rules, I'm sharing the expensive lessons that got me here so you can question what's actually working in your business, what needs to change, and what you're ready to leave behind.

Taylor Lane and I are spilling the details on how we built an interactive, gamified challenge, what drove participation, the launch decisions we'd make again, and why we decided to turn the whole thing into a paid offer. Plus, we're sharing what this taught us about getting your services in front of strangers and turning that visibility into actual clients.

I chat with Sara Royf about why posting on LinkedIn and waiting for clients to find you might be the very thing keeping you from getting results. We get into her approach to starting conversations that lead to actual clients, why she recommends sending just 10 thoughtful outreach messages a week, and how to use LinkedIn to find the right people without paying for Premium or sending those gross, copy-and-paste sales pitches. If you've been wondering whether LinkedIn is worth your time as a service provider, this conversation might change how you use it.

Getting booked out through referrals is great, until those referrals start drying up, the wrong clients keep getting introduced to you, or you're struggling to convert people who don't already know you. I'm breaking down my Authority to Advocacy Curve, the three stages of scaling a service business, and how your approach to getting clients needs to change as your business grows. You'll learn how to move beyond relying on your network, turn strangers into paying clients, and create a client experience so damn good that people can't help but recommend you.

Miranda Trudeau and I chat about what happens when you care deeply about your business, but you're unwilling to give it unlimited access to your time. We talk about setting boundaries around your capacity, planning for seasons when work needs more from you, and making decisions based on what your life can actually hold right now. If you've ever wondered how much of yourself your business should get, this conversation is for you.

How responsible are you for the results your clients get when they work with you? I'm digging into what happens when clients aren't getting the expected result, aren't renewing, or are leaving frustrated, and how to figure out whether the problem lives in your scope, your client experience, or the way you're leading the work. If you've been delivering the same service for a while and something isn't hitting like it used to, this episode will help you look at what needs to change and ask the question I keep bringing to my own clients: What are you going to do about it?

You can workshop your positioning, messaging, and offer for weeks, but none of it tells you much until real people see it. I break down why the fastest way to pressure-test your positioning is to put it in the wild, pay attention to the right feedback, and know when to stop tinkering. If you've been stuck refining behind the scenes, this is your cue to post it and get real data back.

I chat with Heidi Yarger from Spitfire Girl about what changed when she cleaned up her offers, clarified how clients move through her services, and made her business much easier for referral partners to understand. We unpack the offer refinements and authority work that helped turn a slow stretch of conversions into bigger projects, stronger referrals, and an almost $100K client. This case study is for experienced service providers who know their work is good, but suspect their offers or messaging are making it harder to sell than it needs to be.

I'm working toward locking in $225K in contracted revenue before 2027, and the bigger shift has been realizing I do not need more leads to get there. I break down how I'm planning from historical conversion data, filtering harder for level 10 clients, and using longer contracts to create a stronger revenue baseline going into Q1. If you want a service business with steadier income and fewer wasted sales conversations, this episode will give you a new way to look at your pipeline.

Your copywriter cannot fix an offer you have not figured out yet. I break down what positioning actually includes, the foundational work you need to do before hiring copywriters, designers, SEO experts, or other specialists, and why expecting them to solve strategy problems outside their lane leads to disappointing results. If you want better work from the experts you hire, get your offer house in order before you hand them the keys.

Taylor Lane and I get into what actually makes a service offer clear enough for strangers to find you, trust you, and buy. We get into positioning around one specific result, building proof that backs up your offer, and structuring your service so you can handle more clients when your marketing starts working. If referrals have carried your business this far, this episode will show you what needs to change when you want more control over who finds you and what they hire you for.

I chat with Sandra van der Lee about why selling your highest-ticket offer to a cold audience usually makes no sense, and where the real money can show up after someone has already worked with you. We get into backdoor offers, client LTV, premium experiences, and how to decide what your best clients should be invited into next. If you're a service provider trying to grow beyond one signature offer, this conversation will make you look at your existing clients very differently.

I chat with Tangie Nadimi about human design, visibility, and what happens when the audience you've built starts shaping how freely you show up online. We get into "new account energy," why starting fresh can change the way you create content, and how to stop handing strangers so much authority over what you say. This one's for the service provider who's ready to be weirder, more direct, and a lot less interested in explaining every damn thing.

I forgot to send my cart-close emails and still brought in $42K in contracted revenue from seven new Sold Out Services clients. I’m breaking down the full campaign, including 180 registrants, a 60% live show-up rate, 37 emails, 12% list growth, conversion rates, support costs, and what actually drove the sales. If you want a real look at the math behind a service launch, this is the postmortem.

Your next level might not need another strategy. It might need a different version of you. In this episode, Samantha Jaras and I talk about the identity shifts that come with growing a service business: delegating work you could still do yourself, stepping into leadership, building better systems, and deciding what actually belongs on your plate. We also get into the danger of copying someone else’s version of success and why sometimes the business isn’t broken. You’ve just outgrown the version of you who built it.