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The Copywriting Podcast

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This podcast has
123 episodes
Language
English
Explicit
No
Date created
2025/10/09
Latest episode
2026/10/29
Average duration
62 min.
Release period
9 days

Description

The Copywriting Podcast hosted by Matthew Volkwyn. This show dives deep into what’s happening in the copywriting world today. Expect weekly in-depth interviews with professional copywriters from across the world. Whether you’re a freelance copywriter looking for high-paying clients, an offer owner trying to scale, or just obsessed with great copy, you’ll never see copy the same way again. And you'll get easy to follow, no bs, actionable steps to make more money and close more business.

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Check latest episodes from The Copywriting Podcast podcast


If You Master Compliance, You Master Creative Strategy
2026/10/29
1:20:52 - Video mentioned: Creative Strategy Isn’t Hard. It’s Just Misunderstood. https://www.youtube.com/watch?v=tLMPqS2569w  [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg ------------------------------- In this episode with Andrew Ranzinger, you’ll discover the 6 levels of building a compliant brand, and how creative strategists can turn it into an edge. If you want to keep writing ads that convert without risking your client’s ad account… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org ------------------------------- Find Andrew Ranzinger here:   LinkedIn - https://www.linkedin.com/in/andrewranzinger/
It’s Simple, But You’ll ACTUALLY Get Creative Strategy Clients
2026/10/22
29:58 - Video mentioned: [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg   In this episode with Rista Radovanovic, you’ll discover…   The shortcut behind an ad that spent $100K in 48 hours   Why creative strategy can pay at least 3x more than email copywriting   How Rista landed a brand spending $1.5M/month with zero DTC experience   And much more…   If you want to put your skills where brands are paying the most…   This video is for you.   Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org   ------------------------------- Find Rista Radovanovic here: Facebook - https://www.facebook.com/radovanoovich  LinkedIn - https://www.linkedin.com/in/rista-radovanovic-b2b597294/
She Has No Proof, But Still Closes Creative Strategy Clients
2026/10/08
[Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Lana Sova, you’ll discover… How Lana closes clients in brand-new niches with zero proof The mistake that gets copywriters rejected before the first round Why service work beats info products (even though gurus say otherwise) And much more… If you want to win clients through trust, instead of chasing proof… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org ------------------------------- Find Lana Sova here: Substack: https://substack.com/@caughtselling  Facebook: https://facebook.com/lana.s.sova
It’s Simple, But Your Hooks Will Be 97% Better (Today)
2026/10/01
Video mentioned: 01:14 - Creative Strategy Isn’t Hard. It’s Just Misunderstood (ft. Thomas Just) https://www.youtube.com/watch?v=tLMPqS2569w&t=3s  [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Kevin Just, you’ll discover… Why most advertorials quietly kill performance How to write body copy that closes the gap faster than your competitors Why hook rate is the wrong metric, and what the highest-spending controls optimize for And much more… If you want to write ads that get the right people clicking before your competitors… This video is for you. Enjoy.   ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org ------------------------------- Find Kevin Just here: X: https://x.com/KevinTheJust LinkedIn: https://www.linkedin.com/in/kevinjust/
Ad Expert: If I Wanted to Create Winning Ads Fast, I’d Do THIS
2026/09/24
[Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Thomas Just, we go over how product and consumption format drive retention, and why the promise in your hooks decides who sticks around You'll also discover… The LTV blind spot holding back 8 and 9-figure brands Why the way customers consume your product can matter more than your creative Why a higher CPA can be the smarter play when it brings in customers who stay And much more… If you want to scale past the ceiling most brands and creative strategists hit… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org ------------------------------- Find Thomas here: LinkedIn: https://www.linkedin.com/in/thomas-just/  X: https://x.com/Thomas_the_Just
Unfortunately, It’s Easy to Get Hired as a Creative Strategist
2026/09/17
Copywriter Talent Sourcing:  https://talent.copywriting.org [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Stephan vd Merwe, my business partner at Copywriting.org, we go over what actually separates a top 1% creative strategist application from the ones that instantly get rejected.  You’ll discover… The CV mistake that gets applicants filtered out The compensation structure top brands use to poach 1% talent from smaller accounts How one copywriter re-negotiated his way to 5% of ad spend with a nine-figure brand And much more… If you want to close bigger brands and get paid what you're actually worth… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org
This Invisible Ad Strategy Creates Winning Ideas (Steal THIS)
2026/09/10
Video mentioned: (14:10) If You Don’t Understand Hooks, You Don't Understand Ads https://www.youtube.com/watch?v=hLOjIb3xh28  ------------------------------- [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg   In this episode with Fotis Chatzinicolaou, you’ll discover… The most important element to focus on when producing top of funnel ads Why "bad" copy sometimes performs better than A-list copy   The Dan Kennedy method of coming up with net new winning ideas And much more… If you want to stop guessing and start learning which ad formats are actually killing it right now… This video is for you.   Enjoy. -------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com Join my private email newsletter:https://list.copywriting.org
If You Don’t Understand Hooks, You Don't Understand Ads
2026/08/27
https://www.youtube.com/watch?v=t0CIwvQnVqg [Masterclass] How I close Creative Strategy clients: In this episode with Fotis Chatzinicolaou, we go over… The 80/20 hook principle behind million-dollar ads Why doom scrolling is one of the best research tools in creative strategy How one ad generated $1 million for a "hard mode" brand How smart brands buy back their strategist's time And much more… If you want to start building ads that actually make brands money… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org
If You Want To Be A Creative Strategist, Watch This:
2026/08/20
[Masterclass] How I close Creative Strategy clients:https://www.youtube.com/watch?v=t0CIwvQnVqg Logan’s jump from email copywriting to creative strategy How to actually land clients without sending cold messages How to get into the copywriting playing field in today’s market And much more… In this episode with Logan Hobson, we go over…If you want to break into creative strategy before the window closes…This video is for you. Enjoy. -------------------------------   When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org ------------------------------- Find Logan Hobson here: Instagram - https://www.instagram.com/loganhobby_/ Facebook - https://www.facebook.com/logan.hobby
treat copywriting like a video game and get rich
2026/08/13
Copywriting Launchpad: https://www.skool.com/copywriting-launchpad/about  [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Nabeel Azeez, we go over… - Why seeing copywriting as a video game will help you succeed faster than anything else - How to know if you’re ready to start looking for clients - The traits that instantly tell whether you’ll succeed with copywriting or not - And much more… If you want a clear roadmap for leveling up your copywriting career instead of guessing what to do next…  This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org
From $250K In Debt To Top 1% Creative Strategist
2026/08/06
[Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Marcus Camenzuli, we go over why info is dying as a business model, how copywriters can make the shift into creative strategy and e-com, and what it takes to build a network that sends you deals without cold outreach. You’ll discover… - How Marcus went from $250K in debt to $20–25K/month - The real definition of creative strategy - Why being likable is better than any inbound funnel strategy - The visual-first framework Marcus uses to lower CPAs on $80K/day ad accounts - And much more… If you want to know exactly where the money is moving in this industry and how to position yourself to catch it… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org ------------------------------- Find Marcus Camenzuli here: Facebook - https://www.facebook.com/mcamenzu
You’re Not Behind (Yet): How to Use Claude for Creative Strategy
2026/07/30
Join my private email newsletter: https://list.copywriting.org Find Mario Castelli here:  Website - https://www.copycoders.ai/genesis-cba YouTube - https://www.youtube.com/@LukeIha In this episode with Mario Castelli, we go over: - How Mario went from charging $297 to then charging $35K+ royalties - How his AI ("Mario Bot") produced hundred million dollars for clients - The most valuable asset you can have if you don’t want to work 12h/day as a freelancer And much more… If you want to learn the secrets to charging premium rates…  This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com
Billion-Dollar Copywriter Exposes Creative Strategy (No BS)
2026/07/23
Join my private email newsletter: https://list.copywriting.org Find Adil Amarsi here: Website - https://adilamarsi.com/  Instagram - https://www.instagram.com/adilamarsi/  In this episode with Adil Amarsi, we go over what creative strategy actually is, how to find the audiences nobody else is talking to, and why breaking into e-commerce copywriting is easier than most people think. You’ll discover… - How one repositioning turned a struggling German launch into €700k in sales, and later a $165M exit - The translation move that can multiply your results - If physical products are easier to sell than info or coaching And much more… If you want to walk into any client conversation and prove you can deliver… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com
How He Closed Iman Ghadzi Without Luck or Talent
2026/07/16
Join my private email newsletter: https://list.copywriting.org Find Andro Koen here: YouTube - https://www.youtube.com/@androkoen  Instagram - https://www.instagram.com/androokoen/  Free Skool Community - https://www.skool.com/foundersaccelerator/about  In this episode with Andro Koen, we go over: How he went from working with Iman Gadzhi to building his own multi-six-figure agency How to spot and ride industry trends before they peak Investing in yourself and stacking your advantages And much more… If you want to stop waiting for the right moment and build a real income online… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about  Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com
Insider Explains How The 1% of Creative Strategists Close Gigs
2026/07/09
Join my private email newsletter: https://list.copywriting.org Find Michele Lambert here: Bella Connections - https://bellaconnections.com/  Facebook - https://www.facebook.com/michele.lambert.14811  LinkedIn - https://www.linkedin.com/in/michele-lambert-66792395/  In this episode with Michele Lambert, we go over how to build a dream team as a copywriter, what it looks like to be on the other side of hundreds of applications, and how to price yourself confidently. You’ll discover… The red flags that disqualify talented copywritersHow to handle NDA situations and confidential client data What interviewers are looking for when they ask behavioural questions How to anchor your rates And much more… If you want to understand how top businesses hire copywriters and creative strategists, and how to position yourself to land the best clients… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about  Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

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