
Advertise on podcast: The Copywriting Podcast
This podcast has
119 episodes
Language
EnglishPublisher
Matthew VolkwynExplicit
No
Date created
2025/10/09
Latest episode
2026/09/24
Average duration
59 min.
Release period
7 days
Description
The Copywriting Podcast hosted by Matthew Volkwyn. This show dives deep into what’s happening in the copywriting world today. Expect weekly in-depth interviews with professional copywriters from across the world. Whether you’re a freelance copywriter looking for high-paying clients, an offer owner trying to scale, or just obsessed with great copy, you’ll never see copy the same way again. And you'll get easy to follow, no bs, actionable steps to make more money and close more business.
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Podcast episodes
Check latest episodes from The Copywriting Podcast podcast
Ad Expert: If I Wanted to Create Winning Ads Fast, I’d Do THIS
2026/09/24
[Masterclass] How I close Creative Strategy clients:
https://www.youtube.com/watch?v=t0CIwvQnVqg
In this episode with Thomas Just, we go over how product and consumption format drive retention, and why the promise in your hooks decides who sticks around
You'll also discover…
The LTV blind spot holding back 8 and 9-figure brands
Why the way customers consume your product can matter more than your creative
Why a higher CPA can be the smarter play when it brings in customers who stay
And much more…
If you want to scale past the ceiling most brands and creative strategists hit…
This video is for you.
Enjoy.
-------------------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
Join my private email newsletter:
https://list.copywriting.org
-------------------------------
Find Thomas here:
LinkedIn: https://www.linkedin.com/in/thomas-just/
X: https://x.com/Thomas_the_Just
Unfortunately, It’s Easy to Get Hired as a Creative Strategist
2026/09/17
Copywriter Talent Sourcing:
https://talent.copywriting.org
[Masterclass] How I close Creative Strategy clients:
https://www.youtube.com/watch?v=t0CIwvQnVqg
In this episode with Stephan vd Merwe, my business partner at Copywriting.org, we go over what actually separates a top 1% creative strategist application from the ones that instantly get rejected.
You’ll discover…
The CV mistake that gets applicants filtered out
The compensation structure top brands use to poach 1% talent from smaller accounts
How one copywriter re-negotiated his way to 5% of ad spend with a nine-figure brand
And much more…
If you want to close bigger brands and get paid what you're actually worth…
This video is for you.
Enjoy.
-------------------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
Join my private email newsletter:
https://list.copywriting.org
This Invisible Ad Strategy Creates Winning Ideas (Steal THIS)
2026/09/10
Video mentioned:
(14:10) If You Don’t Understand Hooks, You Don't Understand Ads
https://www.youtube.com/watch?v=hLOjIb3xh28
-------------------------------
[Masterclass] How I close Creative Strategy clients:
https://www.youtube.com/watch?v=t0CIwvQnVqg
In this episode with Fotis Chatzinicolaou, you’ll discover…
The most important element to focus on when producing top of funnel ads
Why "bad" copy sometimes performs better than A-list copy
The Dan Kennedy method of coming up with net new winning ideas
And much more…
If you want to stop guessing and start learning which ad formats are actually killing it right now…
This video is for you.
Enjoy.
--------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com
Join my private email newsletter:https://list.copywriting.org
If You Don’t Understand Hooks, You Don't Understand Ads
2026/08/27
https://www.youtube.com/watch?v=t0CIwvQnVqg
[Masterclass] How I close Creative Strategy clients:
In this episode with Fotis Chatzinicolaou, we go over…
The 80/20 hook principle behind million-dollar ads
Why doom scrolling is one of the best research tools in creative strategy
How one ad generated $1 million for a "hard mode" brand
How smart brands buy back their strategist's time
And much more…
If you want to start building ads that actually make brands money…
This video is for you.
Enjoy.
-------------------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
Join my private email newsletter:
https://list.copywriting.org
If You Want To Be A Creative Strategist, Watch This:
2026/08/20
[Masterclass] How I close Creative Strategy clients:https://www.youtube.com/watch?v=t0CIwvQnVqg
Logan’s jump from email copywriting to creative strategy
How to actually land clients without sending cold messages
How to get into the copywriting playing field in today’s market
And much more…
In this episode with Logan Hobson, we go over…If you want to break into creative strategy before the window closes…This video is for you.
Enjoy.
-------------------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
Join my private email newsletter:
https://list.copywriting.org
-------------------------------
Find Logan Hobson here:
Instagram - https://www.instagram.com/loganhobby_/
Facebook - https://www.facebook.com/logan.hobby
treat copywriting like a video game and get rich
2026/08/13
Copywriting Launchpad:
https://www.skool.com/copywriting-launchpad/about
[Masterclass] How I close Creative Strategy clients:
https://www.youtube.com/watch?v=t0CIwvQnVqg
In this episode with Nabeel Azeez, we go over…
- Why seeing copywriting as a video game will help you succeed faster than anything else
- How to know if you’re ready to start looking for clients
- The traits that instantly tell whether you’ll succeed with copywriting or not
- And much more…
If you want a clear roadmap for leveling up your copywriting career instead of guessing what to do next…
This video is for you.
Enjoy.
-------------------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
Join my private email newsletter:
https://list.copywriting.org
From $250K In Debt To Top 1% Creative Strategist
2026/08/06
[Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg
In this episode with Marcus Camenzuli, we go over why info is dying as a business model, how copywriters can make the shift into creative strategy and e-com, and what it takes to build a network that sends you deals without cold outreach.
You’ll discover…
- How Marcus went from $250K in debt to $20–25K/month
- The real definition of creative strategy
- Why being likable is better than any inbound funnel strategy
- The visual-first framework Marcus uses to lower CPAs on $80K/day ad accounts
- And much more…
If you want to know exactly where the money is moving in this industry and how to position yourself to catch it…
This video is for you.
Enjoy.
-------------------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
Join my private email newsletter:
https://list.copywriting.org
-------------------------------
Find Marcus Camenzuli here:
Facebook - https://www.facebook.com/mcamenzu
You’re Not Behind (Yet): How to Use Claude for Creative Strategy
2026/07/30
Join my private email newsletter:
https://list.copywriting.org
Find Mario Castelli here:
Website - https://www.copycoders.ai/genesis-cba
YouTube - https://www.youtube.com/@LukeIha
In this episode with Mario Castelli, we go over:
- How Mario went from charging $297 to then charging $35K+ royalties
- How his AI ("Mario Bot") produced hundred million dollars for clients
- The most valuable asset you can have if you don’t want to work 12h/day as a freelancer
And much more…
If you want to learn the secrets to charging premium rates…
This video is for you.
Enjoy.
-------------------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
Billion-Dollar Copywriter Exposes Creative Strategy (No BS)
2026/07/23
Join my private email newsletter:
https://list.copywriting.org
Find Adil Amarsi here:
Website - https://adilamarsi.com/
Instagram - https://www.instagram.com/adilamarsi/
In this episode with Adil Amarsi, we go over what creative strategy actually is, how to find the audiences nobody else is talking to, and why breaking into e-commerce copywriting is easier than most people think.
You’ll discover…
- How one repositioning turned a struggling German launch into €700k in sales, and later a $165M exit
- The translation move that can multiply your results
- If physical products are easier to sell than info or coaching
And much more…
If you want to walk into any client conversation and prove you can deliver…
This video is for you.
Enjoy.
-------------------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
How He Closed Iman Ghadzi Without Luck or Talent
2026/07/16
Join my private email newsletter:
https://list.copywriting.org
Find Andro Koen here:
YouTube - https://www.youtube.com/@androkoen
Instagram - https://www.instagram.com/androokoen/
Free Skool Community -
https://www.skool.com/foundersaccelerator/about
In this episode with Andro Koen, we go over:
How he went from working with Iman Gadzhi to building his own multi-six-figure agency
How to spot and ride industry trends before they peak
Investing in yourself and stacking your advantages
And much more…
If you want to stop waiting for the right moment and build a real income online…
This video is for you.
Enjoy.
-------------------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
Insider Explains How The 1% of Creative Strategists Close Gigs
2026/07/09
Join my private email newsletter:
https://list.copywriting.org
Find Michele Lambert here:
Bella Connections - https://bellaconnections.com/
Facebook - https://www.facebook.com/michele.lambert.14811
LinkedIn - https://www.linkedin.com/in/michele-lambert-66792395/
In this episode with Michele Lambert, we go over how to build a dream team as a copywriter, what it looks like to be on the other side of hundreds of applications, and how to price yourself confidently.
You’ll discover…
The red flags that disqualify talented copywritersHow to handle NDA situations and confidential client data
What interviewers are looking for when they ask behavioural questions
How to anchor your rates
And much more…
If you want to understand how top businesses hire copywriters and creative strategists, and how to position yourself to land the best clients…
This video is for you.
Enjoy.
-------------------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
Billion Dollar Copywriter: Everyone Hates AI Written Copy
2026/07/02
Join my private email newsletter:
https://list.copywriting.org
Find Chris Haddad here:
Coaching - https://www.nothingheldback.com/
Facebook - https://www.facebook.com/chris.haddad
In this episode with Chris Haddad, we go over why AI copy is doomed to fail, how building your own offer beats working for someone else's, and the emotional psychology behind copy that actually moves people.
You’ll discover…
Why lying to your audience about using AI will destroy their trust in you forever
The "refund avoidance device" theory behind every product you'll ever sell
A line-by-line breakdown of the headline that's quietly sold millions
Why waiting five years to launch his own offer was Chris's biggest career regret
And much more…
If you want to write copy that actually connects instead of sounding like AI slop…
This video is for you.
Enjoy.
-------------------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
Skilled Copywriter Couldn't Make Money Until He Did THIS
2026/06/25
Join my private email newsletter:
https://list.copywriting.org
Find Alejandro Martinez here:
LinkedIn - https://www.linkedin.com/in/alejandrowritescopy/
Facebook - https://www.facebook.com/alejandro.ernesto.35
In this episode with Alejandro Martinez, we go over why skilled copywriters stay broke, how to break into DTC creative strategy, and what flips the switch from struggling to consistent income.
You’ll discover…
- The application strategy Alejandro used after going 73 without a single reply
- How real copywriting education actually happens
- How Alejandro broke into DTC creative strategy with zero experience
- Why client acquisition is not a priority to "balance" with fulfillment
If you want to stop waiting until you're "good enough" and start building a copywriting business that pays…
This video is for you.
Enjoy.
-------------------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
How $100M Ecom Brands Scale Ad Spend
2026/06/21
Get the resources here:
https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharing
Join my private email newsletter:
https://list.copywriting.org
In this conversation with Johnny Kam, a top creative strategist who has worked with 7, 8, 9, and even 10-figure consumer brands, we unpacked everything you have to “unlearn” and I will show you the rest.
You will learn things like:
- Why average copy is scaling in creative strategy (and what separates the good from the great)
- How to take a winning ad structure and adapt it to any niche or offer
- Ad examples from 7, 8, and 9-figure brands across multiple niches that are actively scaling
- And other proven tactics he’s using to help his 9 figure DTC clients scale.
If you want everything you need to know about creative strategy, this video is for you.
Enjoy.
-------------------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
This Copywriter Closed Dan Bilzerian - STEAL His Outreach Method
2026/06/18
Join my private email newsletter:
https://list.copywriting.org
Find Rista Radovanovic here:
Facebook - https://www.facebook.com/radovanoovich
LinkedIn - https://www.linkedin.com/in/rista-radovanovic-b2b597294/
In this episode with Rista Radovanovic, we go over how he landed Dan Bilzerian as a client, the follow-up psychology that differentiates copywriters, and the three client acquisition methods every copywriter needs to understand.
You’ll discover…
How Rista cold-emailed his way to becoming Dan Bilzerian's head of email
How to use humour & hyper-personalisation to pique prospects’ interests
The "Smart Reach" strategy for landing dream clients
What your personal brand is actually communicating
And much more…
If you want to close bigger clients, build real leverage in the market, and develop the outreach game that gets you remembered…
This video is for you.
Enjoy.
-------------------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
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