Advertise on podcast: Called To Count: Its More Than Just Bookkeeping

What if the dream you’ve been putting on hold isn’t a no, but simply a not yet? In this episode, I sit down with Joanne Hernandez-Tlili, a bookkeeper, tax specialist, mother of two, and future CPA, to talk about the unexpected twists and turns that shaped her journey through motherhood, marriage, faith, and entrepreneurship. Joanne got married at 17, spent a decade raising her children, and put her accounting career on hold. Between motherhood, caring for her father through cancer, and navigating her own identity, she never completely let go of her dream. When the opportunity came to return to accounting, Joanne built a bookkeeping and tax business from home while pursuing her goal of becoming a CPA. Along the way, she faced the fear of being judged, learned to set boundaries, and discovered that God’s timing doesn’t have to look like anyone else’s. If you’ve ever felt behind, questioned your path, or wondered whether it’s too late to pursue something you want, Joanne’s story is a reminder that your dreams don’t have an expiration date. You’ll walk away encouraged to embrace your own journey, trust the timing, and keep moving forward in faith. In this episode: Why Joanne believes your life doesn’t have to follow a predetermined blueprint.How becoming a stay-at-home mom left Joanne feeling like a part of her identity was missing.The TikTok connection and supportive community that helped her launch her business.Why social media and putting herself out there were scarier than bookkeeping and taxes.The fears she faced about how clients would perceive her culture, religion, and hijab.How embracing her faith and identity helped her attract clients who truly aligned with her values.The difficult client experience that taught her the importance of boundaries, self-respect, and giving herself grace.How she went from landing her first bookkeeping client to expanding into tax preparation and pursuing her CPA.Why you don’t need a credential or someone else’s approval to pursue the goals that matter to you.Joanne’s reminder to trust God’s timing, stay faithful to your current season, and keep swimming toward your dreams. Connect with Joanne: Website: https://linktr.ee/joanne_vbsolutions Instagram: https://www.instagram.com/joannevbsbooks/ Facebook: https://www.facebook.com/joannejht RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:@Mamacountsbookkeeping TikTok:⁠⁠⁠ ⁠@MamaCounts⁠⁠⁠⁠Bookkeeping Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

Note: This episode is recorded almost entirely in Spanish, with a little Spanglish along the way. Brenda Leal shares how she went from mom of a newborn to a work-from-home bookkeeper, director of a bookkeeping program, and creator of a Spanish-language Xero course for Latina business owners and their wives. Brenda grew up in Guatemala, the daughter of pastors. She earned degrees in accounting and cosmetology there but never worked in either field. After years of heartbreak, she had given up on marriage. Then the man who had friend-requested her on Hi5, MySpace, and Facebook finally started a real conversation with her. Eleven years and two daughters later, she calls him “the man who made me dream again.” When her family moved to South Carolina and their income dropped, Brenda prayed for work she could do without leaving her baby. The same day she picked up a daycare job application, Glendy Escobar, founder of EscoTax, called and offered her a remote bookkeeping job. Glendy also enrolled her in Noemi’s bookkeeping course. In this episode (en este episodio): How Brenda learned bookkeeping online while breastfeeding her babyWhy a QuickBooks course worked for her even though she uses XeroHow she grew into director of EscoTax’s bookkeeping program and built her own client listWork-life balance for mom entrepreneurs: the schedule that helped her stop working while doing dishesWhy community and a mentor matter when you start a businessFaith in business, including the “God-incidences” that connected her with NoemiThe launch of Números al Día, a Spanish-language course that teaches business owners and their wives to do bookkeeping in Xero Brenda’s message to the woman who’s afraid to start: Fear won’t go away, so choose courage and hold God’s hand. “I can do all things through Christ who strengthens me.” Philippians 4:13 If this episode blessed you, follow the show, leave a rating or review, and share it with someone who needs it. Tag Noemi on Facebook, Instagram, or TikTok!

Choosing yourself could be the first step toward discovering what you’re truly called to do. In this episode, I sit down with AnnaMaria, a business owner, single mom of three, and special needs mom who took a leap of faith to build a business on her own terms. AnnaMaria’s journey started during a challenging season of motherhood, when she was navigating her son’s diagnosis, questioning her career path, and wondering if there was something more for her. What started with small side hustles during COVID eventually led her to bookkeeping, entrepreneurship, and ultimately becoming a Toro Taxes franchise owner. But her story is about so much more than building a business. It’s about learning to believe in yourself, challenging the expectations placed on women and mothers, trusting God through uncertainty, and realizing that choosing yourself doesn’t mean choosing yourself over your family. AnnaMaria shares the moments that pushed her to take the leap, the self-doubt that almost held her back, and how entrepreneurship has helped her create a life with more flexibility, purpose, and the ability to give back to the community that means so much to her. In this episode: The moment AnnaMaria realized a traditional career might not be the path for her.How a random TikTok led her to a community that changed the direction of her life.The biggest mindset shift she had to make to see success What it really looked like to start a business from a tiny desk while raising three kids.Landing her first bookkeeping client before she even felt ready.The self-doubt that comes with thinking, “What if I’m not good enough?”Why you don’t need to know everything before you take the first step.How AnnaMaria went from beginner bookkeeper to becoming a franchise owner with Toro Taxes.The unexpected way her business became connected to her bigger sense of purpose.Breaking generational patterns around motherhood, work, and success.AnnaMaria’s advice for the woman who feels exhausted, overwhelmed, or afraid to start. Connect with AnnaMaria: Instagram: https://www.instagram.com/annamg777/ LinkedIn: https://www.linkedin.com/in/solacebookkeeping RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:@Mamacountsbookkeeping TikTok:⁠⁠⁠ ⁠@MamaCounts⁠⁠⁠⁠Bookkeeping Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

From mom guilt to business owner: Cassandra built a career in tax prep on her own terms. In this episode I sit down with Cassandra Galan, owner of Galan Consulting, a tax and bookkeeping professional who built her business from the ground up as a young mom looking for a different way to work and live. Cassandra shares how working long hours in insurance and missing precious time with her daughter became the catalyst for change. With no college degree and little experience in taxes, she took a chance, found a mentor, learned the industry, and started preparing tax returns from home. What began as a small side business making just a few thousand dollars during her first tax season eventually grew into a thriving virtual firm serving clients across different industries. In this episode: How motherhood and mom guilt inspired Cassandra to build a more flexible career.Starting a successful tax business without a college degree or years of experience.How niching down, networking, and referrals helped her business grow.Building a virtual tax and bookkeeping business without needing a traditional office.Overcoming imposter syndrome and learning to trust your expertise.Why consistency, continued learning, and refusing to give up can transform your business over time. Connect with Cassandra: Website: https://www.cassandragalan.com/ Instagram: https://www.instagram.com/galanconsulting/   RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook:⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:@Mamacountsbookkeeping TikTok:⁠⁠⁠ ⁠@MamaCounts⁠⁠⁠⁠Bookkeeping  Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

What if you didn’t have to choose between your family, your dreams, and the life you want to build? In this episode I sit down with Maria Paloma, a licensed financial professional, educator, yoga instructor, and lifelong learner who is proof that there is no single path to success—and it’s never too late to pivot. After spending 18 years as a classroom teacher, Maria recently stepped into the financial literacy space with a passion for helping Black and brown communities gain access to the knowledge, resources, and confidence they need to make more informed financial decisions. Maria shares her personal journey of navigating motherhood, marriage, career changes, cultural expectations, and the moments when she had to give herself permission to try something new. From becoming a yoga instructor at 52 to helping families think differently about money, wealth, and legacy, her story is a powerful reminder that your next chapter can look completely different from your last. In this episode: Why there is no “one right path” in life and why it’s never too late to pivot. Maria’s journey from HR, to stay-at-home mom, to dual-language teacher, yoga instructor, and financial professional. Giving yourself permission to pursue your dreams while still honoring your family and relationships. Why financial literacy and access to financial education matter, especially in Black and brown communities. How the beliefs and messages we grow up with can shape the way we think about money. Moving from financial knowledge to actual action—and why small habits can create a bigger impact over time. Rethinking wealth, spending, saving, and the pressure to look wealthy. How intentional financial decisions can help create opportunities for your family and future generations. Building a legacy and giving your children and grandchildren a stronger financial foundation. Why women—and especially Latina women—can pursue business, motherhood, marriage, and personal growth without believing they have to choose just one. The importance of having conversations with your partner and family when pursuing new goals. Maria’s work providing financial literacy workshops, education, and support for individuals, families, entrepreneurs, and communities. Connect with Maria: Website: https://www.supadata.net/cards/MGHPaloma_Maria_Herrera_Paloma_33201.asp Instagram: https://www.instagram.com/mariaghpaloma/ RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:@Mamacountsbookkeeping TikTok:⁠⁠⁠ ⁠@MamaCounts⁠⁠⁠⁠Bookkeeping Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

Noemi shares her journey of building her accounting business over 11 years, highlighting the importance of evolution, community, automation, and learning from mistakes to achieve success and freedom. key topics Business evolution over 11 years Importance of community and support systems Automation and systems in business Learning from mistakes and failures Balancing faith, motherhood, and entrepreneurship The journey of building a successful business Overcoming fear and trauma in business The role of mentorship and modeling success Hey Mamás!  Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts!  RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:@Mamacountsbookkeeping TikTok:⁠⁠⁠ ⁠@MamaCounts⁠⁠⁠⁠Bookkeeping Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

In this episode, Noemi Aguilar-Horta interviews Nadia Rodriguez, who shares her inspiring journey from a corporate job to full-time entrepreneurship in the tax industry. They discuss the importance of community support, the challenges of transitioning to entrepreneurship, and the significance of financial literacy. Nadia emphasizes the need for mentorship and collaboration among tax professionals, while also highlighting the personal growth that comes from pursuing one's passion. The conversation touches on the joys and struggles of entrepreneurship, including the need for delegation and self-care. Hey Mamás!  Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts!  RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ TikTok:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

In this episode, Noemi Aguilar-Horta and her guest, Mujer Audaz, explore the multifaceted world of entrepreneurship, emotional intelligence, and the importance of understanding money as a tool for empowerment. They explore personal journeys of self-discovery, the cultural perspectives surrounding money, and the importance of communication and love languages in relationships. The conversation highlights the importance of clarity in financial goals and the transformative impact of mindset shifts in both personal and professional contexts. Keywords entrepreneurship, emotional intelligence, money mindset, cultural perspectives, personal growth, love languages, women empowerment, business coaching, self-discovery, communication skills Hey Mamás!  Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts!  RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ TikTok:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

In this engaging conversation, Angela shares her journey from the corporate world to entrepreneurship, particularly in bookkeeping. She discusses the challenges and fears she faced while transitioning, the importance of community support, and how she found her first clients. Angela emphasizes the significance of faith and resilience in pursuing one's goals, especially as a mother. The discussion highlights the rewarding nature of using one's skills to help others while balancing family responsibilities. Key Takeaways Angela transitioned from a corporate job to entrepreneurship after having her third child.She felt a strong calling to be present for her children while contributing financially.The journey into bookkeeping began with a moment of inspiration and research.Angela faced fears about investing in her education and putting herself out there.She found her first clients through personal connections and social media.Community support and mentorship were crucial in her early days as a bookkeeper.Angela emphasizes the importance of faith in navigating her career path.She encourages others to pursue their dreams, even when scared.The rewards of helping clients and using her skills have exceeded her expectations.Angela plans to grow her business gradually while balancing family commitments. Hey Mamás!  Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts!  RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ TikTok:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

In this episode, Noemi interviews Ana Calderon, who shares her journey from working in a manufacturing office to becoming a successful entrepreneur in bookkeeping and consulting. Ana discusses the challenges she faced, including self-doubt and the importance of valuing oneself. She emphasizes the significance of clarity in business and how her transformation through entrepreneurship has changed her perspective on her abilities. The conversation highlights the support available in communities for those looking to break free from unfulfilling jobs and pursue their passions.takeaways Ana's journey began unexpectedly after being laid off from her job.Support from others can help you see your own value.Self-doubt can hinder your growth as an entrepreneur.Clarity in business is essential for making informed decisions.Building a business requires confidence and self-advocacy.Community support is crucial for those starting their entrepreneurial journey.It's important to view clients as partners in business.Transformation through entrepreneurship can lead to personal growth.Valuing yourself is key to success in business.Asking questions is vital for learning and growth. Hey Mamás!  Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts!  RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ TikTok:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

In this conversation, Noemi emphasizes the importance of embracing mistakes as essential learning opportunities in entrepreneurship. She shares her personal journey of starting her business, highlighting that waiting for complete knowledge can hinder progress. Instead, she advocates for taking action and learning along the way.takeaways Do not be afraid to make a mistake.We never fail; we just learn.Jump in and learn as you go.Waiting to know everything can hinder progress.Embrace opportunities as they come.Mistakes are part of the learning process.Action is more important than perfection.Growth comes from experience, not just knowledge.Entrepreneurship requires taking risks.Learning is a continuous journey.

In this conversation, Noemi shares her journey as a teen mother, detailing the challenges she faced in balancing motherhood, education, and her aspirations. She reflects on her relationship with her parents, particularly her father's disappointment, and the struggles of managing responsibilities while trying to pursue her passion for photography and later accounting. The conversation highlights the turning points in her life, including a difficult pregnancy that led her to reassess her priorities and ultimately pursue entrepreneurship.takeaways The initial reaction of parents can be challenging for teens.Balancing motherhood and education is a significant struggle.Teen mothers often face isolation from peers.Pursuing passions can lead to unexpected career paths.The importance of community support during difficult times.Realizing the need for change can be a powerful motivator.Experiencing loss can lead to profound personal growth.Entrepreneurship can emerge from challenging life circumstances.Finding a balance between work and family is crucial.Self-reflection is key to making life-altering decisions.Keywords: teen pregnancy, motherhood, entrepreneurship, balancing responsibilities, personal growth, overcoming challenges, photography, accounting, life lessons, family dynamics Hey Mamás!  Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts!  RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ ⁠⁠⁠⁠https://mamacounts.com⁠⁠⁠⁠ Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ TikTok:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠

In this heartfelt episode, Noemi opens up about one of the most defining moments of her childhood—the family’s move from California and the deep emotions that came with it. Through personal stories filled with honesty and vulnerability, she reflects on how her father’s decision, rooted in love and concern, shaped her sense of identity and growth. As Noemi revisits her past, she explores the complex feelings of pride and shame that come with sharing her truth, especially now as a mom wanting to be real with her own kids. This conversation is an intimate reminder that change often comes from love, that family decisions leave lasting marks on who we become, and that owning our story—even the messy parts—is where real connection begins. Hey Mamás!  Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts!  RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠ Learn more at:⁠⁠⁠ ⁠⁠https://mamacounts.com⁠⁠⁠ Let’s connect! Facebook:⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠ Instagram:⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠ TikTok:⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠ Youtube:⁠⁠ ⁠@NoemiMamacounts⁠

In this episode, Noemi Aguilar interviews Nayeli Galicia, who shares her inspiring journey from being a teen mom to starting her own bookkeeping and tax business. Nayeli discusses the challenges she faced, the importance of community support, and how her personal experiences shaped her entrepreneurial spirit. The conversation highlights the significance of overcoming obstacles, the value of education, and the drive to help others in the community. Nayeli's story serves as a motivation for young mothers and aspiring entrepreneurs, emphasizing that with determination and support, it is possible to build a successful life and business. Takeaways: Nayeli's journey reflects the challenges and triumphs of being a teen mom. Education and personal goals can inspire future generations. Nayeli emphasizes the importance of helping others in her community. Nayeli's story highlights the importance of cultural values and family support. Chapters 00:00 Introduction to Nayeli's Journey 03:35 Overcoming Challenges as a Teen Mom 06:01 Navigating Life and Career 08:31 The Impact of Family Dynamics 11:04 Reflections on Motherhood and Growth 13:28 Cultural Heritage and Values 15:58 Building a Future for the Next Generation 21:38 Navigating Sacrifices for a Better Future 24:43 The Journey to Independence: A Mother's Perspective 25:11 From Employee to Entrepreneur: The Leap of Faith 29:40 Building a Business to Serve the Community 33:37 The Power of Community and Support 36:43 Faith and Growth in Business 39:18 Inspiring Others Through Personal Stories Hey Mamás!  Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts!  RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠ Learn more at:⁠⁠ https://mamacounts.com⁠⁠ Let’s connect! Facebook:⁠⁠ Noemi Aguilar Horta⁠⁠ Instagram:⁠ ⁠@NoemiMamaCounts⁠⁠ TikTok:⁠ ⁠@NoemiMamaCounts⁠⁠  Youtube:⁠ ⁠@NoemiMamacounts⁠

In this heartfelt and inspiring episode of Called to Count, Noemi sits down with her father — the man who modeled resilience, discipline, and an unshakable work ethic. Together, they explore his immigration story, the sacrifices that shaped their family’s future, and the entrepreneurial spirit that inspired Noemi’s own path as a business owner and mentor. Listeners will hear how faith, family, and determination carried him through challenges, and how his definition of success has evolved through the years. From humble beginnings to building a life anchored in purpose, this episode is a moving reminder that true legacy isn’t just about what we achieve — it’s about the values we pass on to the next generation. You’ll Learn: The real story behind Noemi’s father’s immigration journey and the lessons it taught about perseverance. How early challenges became the foundation for a lifelong entrepreneurial mindset. The importance of faith, integrity, and family in building lasting success. Insights on legacy, gratitude, and staying grounded while pursuing your dreams. Listen to This Episode If You: Are inspired by family legacy and immigrant success stories. Want to reflect on how faith and perseverance shape entrepreneurship. Believe that the greatest lessons in life often come from the people closest to us. Hey Mamás!  Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts!  RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠ Learn more at:⁠⁠ https://mamacounts.com⁠⁠ Let’s connect! Facebook:⁠⁠ Noemi Aguilar Horta⁠⁠ Instagram:⁠ ⁠@NoemiMamaCounts⁠⁠ TikTok:⁠ ⁠@NoemiMamaCounts⁠⁠  Youtube:⁠ ⁠@NoemiMamacounts⁠