Advertise on podcast: Look How Good You're Doing! with Zoë Dew

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The business podcast that proves you're doing better than you think. Hosted by Zoë Dew - data strategist and professional pattern-spotter - this is where we use actual numbers to prove established entrepreneurs are already crushing it, they just can't see it yet. No guru bullshit. No "sacrifice everything" sob stories. Just strategic conversations about what's actually working in your business (backed by data, not feelings), how to optimise what you've already got, and why you're probably ignoring the revenue sitting right in front of you. Each episode, Zoë either breaks down a specific business challenge with her signature frameworks and Northern directness, or sits down with business owners who've figured out how to succeed without burning out. You'll get data-driven insights, strategic optimization tactics, and the occasional well-placed f-bomb to keep things real. Think of it as your weekly reminder that your imposter syndrome is lying to you - your numbers already know you're ready. Perfect for established online entrepreneurs (£150k+ revenue) who are tired of vibes-based business advice and ready to see what their data's been trying to tell them. New episodes every Thursday. Because your wins deserve proof, not just praise.

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Check latest episodes from Look How Good You're Doing! with Zoë Dew podcast

Get Booked (Mini Series) - Ep 15: What if I only have two people to reach out to?

2026/04/09

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69d67666-5a34-8388-bca2-d26b4cc4b60a-1" data-testid= "conversation-turn-20" data-scroll-anchor="true" data-turn= "assistant"> You hear "go back to past clients" and think it doesn't apply to you. Not enough people. Not worth the effort. In this episode, we're looking at what you actually need for this to work and why a small number of people isn't the limitation you think it is. In this episode, we cover: Why this isn't about having a big list What one reply is worth in real terms How people with small client lists approach this differently What you miss when you dismiss the people you do have Why waiting for more people keeps you stuck By the end, you'll know whether this works for you and what you've been overlooking. 👉 Join the Get Booked Sprint https://zoedew.com/get-booked-sprint Five days to turn a short list into actual conversations and paid work.

Get Booked (Mini Series) - Ep 14: Will this damage the relationship?

2026/04/09

"I don't want to make it awkward." That's the reason most people give for not reaching out. In this episode, we're looking at what actually happens when you leave it and how relationships fade without you noticing. In this episode, we cover: What happens to relationships when you stop being in touch Why reaching out about work is a normal part of the relationship What makes a message feel off and what makes it feel considered How avoiding discomfort gets framed as protecting the relationship What you risk by staying quiet instead By the end, you'll see what's really at stake and why doing nothing isn't neutral. 👉 Join the Get Booked Sprint https://zoedew.com/get-booked-sprint Five days to reach out in a way that feels normal to send and actually gets a response.

Get Booked (Mini Series) - Ep 13: What if no one replies?

2026/04/09

You're not worried about what to write. You're worried about sending it and getting nothing back. In this episode, we're looking at what a non-reply actually means and why silence doesn't say what you think it does. In this episode, we cover: What people are actually doing when they don't reply Why messages get seen, saved for later, and forgotten What happens when you stop after one attempt How reading silence as rejection keeps you stuck What changes when you separate sending from the outcome By the end, you'll have a clearer view of what's really happening when you don't get a reply and why that shouldn't stop you. 👉 Join the Get Booked Sprint https://zoedew.com/get-booked-sprint Five days to send the messages instead of overthinking them and waiting for the perfect response.

Get Booked (Mini Series) - Ep 12: "Next month" is not on the calendar

2026/04/09

You keep saying you'll do this next month. When things calm down. When you've got more time. When it feels easier to sit down and do it properly. In this episode, we're looking at what's actually happening when you keep pushing this back. In this episode, we cover: Why "next month" keeps repeating instead of ever arriving What you're avoiding when you delay reaching out What happens to past conversations while you wait How this creates more pressure later when things go quiet Why waiting for a less busy time doesn't solve the problem By the end, you'll see why this hasn't happened yet and what that delay is costing you right now. 👉 Join the Get Booked Sprint https://zoedew.com/get-booked-sprint Five days to stop putting this off and actually send the messages you've been thinking about.

Get Booked (Mini Series) - Ep 11: You could do this yourself. Most people don't.

2026/04/09

In this episode, we're addressing a common objection that comes up when you think about reaching out to past clients: "I could just do this myself." And you're right, you could. The question is why you haven't. This episode looks at the gap between knowing what to do and actually doing it, and why that gap is where most business development stalls. In this episode, we cover: Why understanding something doesn't automatically lead to action What "doing it yourself" often looks like in practice (and why it keeps getting delayed) How small decisions and hesitation add up to inaction What's happening while you're not reaching out, and who is getting the work instead Why this pattern tends to repeat unless something interrupts it By the end, you'll have a much clearer view of why this hasn't happened yet — and what needs to change for it to actually move. 👉 Join the Get Booked Sprint https://zoedew.com/get-booked-sprint Five days to turn "I could do this" into "I did this", with structure, support, and a clear path to actually sending the message.

Get Booked (Mini Series) - Ep 10: What happens when they say no

2026/04/02

In this episode, we're addressing the fear that sits underneath everything: "What if they say no?" Or worse, what if they don't reply at all? This is the part that stops most people before they even start. This episode breaks down what a "no" actually means, why it's rarely personal, and how to handle it without overthinking. In this episode, we cover: Why fear of rejection keeps you stuck in "maybe" What a "no" from a past client usually reflects (and what it doesn't) The difference between rejection and timing Why not reaching out is already a guaranteed no How to respond simply and move forward without it becoming a big thing By the end, you'll have a much more realistic view of what happens when you reach out, and why it's safe to do it anyway. 👉 Join the Get Booked Sprint https://zoedew.com/get-booked-sprint

Get Booked (Mini Series) - Ep 9: Under 100 words is the whole point.

2026/04/02

In this episode, we're looking at one of the most common mistakes people make when reaching out: Writing too much. Your instinct is to explain, soften, and add context, but that often makes the message harder to read and easier to ignore. This episode explains why shorter messages work better, and how to keep your message clear without losing meaning. In this episode, we cover: Why longer messages often feel less confident, not more thoughtful What actually needs to be included in a re-engagement message How to identify and remove unnecessary sentences Why short messages are more likely to be read and replied to How editing improves clarity and reduces friction By the end, you'll understand how to say what you need to say, in fewer words. 👉 Join the Get Booked Sprint https://zoedew.com/get-booked-sprint We'll help you write messages that are clear, simple, and effective.

Get Booked (Mini Series) Ep 8: How do you make an offer without sounding pushy?

2026/04/02

In this episode, we're tackling the moment where most people get stuck: You know who to contact. You have an idea of what you could offer. But as soon as you try to write it down, it starts to feel like a pitch. Too formal. Too salesy. Too forced. So you either over-explain it, or remove the offer entirely. This episode breaks down how to include an offer in a way that feels natural, relevant, and easy to respond to. In this episode, we cover: Why messages feel "pushy" when they're centred on your needs The difference between a pitch and a conversation A simple structure that keeps the message grounded and human When to include an offer and when not to How specificity changes how your message is received By the end, you'll know how to bring up what you do without it feeling like you're selling. 👉 Join the Get Booked Sprint https://zoedew.com/get-booked-sprint We'll help you turn this into messages that actually get replies.

Get Booked (Mini Series) Ep 7: Who goes first?

2026/04/02

In this episode, we're solving one of the most common blockers once you decide to reach out: "I don't know who to contact first." When you're looking at a long list of past clients, it's easy to freeze. Everyone feels like a possible option, and a potential risk, so nothing gets sent. This episode gives you a simple, evidence-based way to choose who to message first, so you can stop overthinking and start acting. In this episode, we cover: Why "gut feel" leads to hesitation and second-guessing The difference between safe picks, ideal picks, and likely picks A simple four-question filter to identify your best starting point Why choosing based on evidence increases your chances of a yes How to stop trying to get the timing perfect before you've even started By the end, you'll know exactly how to pick your first person, without overcomplicating it. 👉 Join the Get Booked Sprint https://zoedew.com/get-booked-sprint Five days to stop overthinking and start sending messages that lead to work.

Get Booked (Mini Series) Ep 6: You don't need a reason; you need one sentence

2026/04/02

In this episode, we're tackling one of the most common sticking points when it comes to reaching out to past clients: "What would I even say?" Most people wait until they have a "good enough reason" to justify getting back in touch, a new offer, a result, an update. But that reason rarely arrives, and the message never gets sent. This episode breaks down why you don't actually need a reason, and what to do instead. In this episode, we cover: Why waiting for a "good enough reason" keeps you stuck The difference between a pitch and a normal, human message What actually makes a message feel natural rather than awkward A simple structure you can use to start the conversation Why the first line is the only part you really need to solve By the end, you'll have a much clearer sense of what to say — and why it doesn't need to be complicated. 👉 Join the Get Booked Sprint https://zoedew.com/get-booked-sprint Five days to turn "I should reach out" into actual conversations and bookings.

Get Booked (Mini Series) - Ep 4: You don't need a new offer. You need a new question.

2026/03/26

You don't need a new offer. You need a new question. You're assuming there's nothing to go back with. Because the thing they bought is done. But their business didn't stop when your work finished. It moved on. New problems. New priorities. New gaps. You just don't know what they are yet. So you sit there trying to come up with an offer… based on outdated information. And then decide there's nothing to say. You don't need a new offer. You need a question that brings you back into the conversation. 👉 Join the Get Booked Sprint https://zoedew.com/get-booked-sprint Five days to turn "I should reach out" into actual conversations and bookings.

Get Booked (Mini Series) - Ep 5: "I already know I should do this" is not a plan.

2026/03/26

"I already know I should do this" is not a plan. You already know this works. That's not the issue. The issue is you're still not doing it. Because knowing feels productive. Doing feels uncomfortable. So you stay in the loop of "I should"… without ever getting to "I did". And nothing changes. No new conversations. No new work. Just the same cycle. You don't need more information. You need something that gets you to actually send the message. 👉 Join the Get Booked Sprint https://zoedew.com/get-booked-sprint Five days to turn "I should reach out" into actual conversations and bookings.

Get Booked (Mini Series) - Ep 3: Going back isn't giving up.

2026/03/26

Going back isn't giving up. You've been taught that growth looks like new. New people. New leads. New attention. So going back feels like you've run out of options. But the easiest work to win is from people who already trust you. The easiest yes comes from someone who already knows what you do. The easiest money is rarely new. It's just… overlooked. This isn't going backwards. It's finally using what you've already built. 👉 Join the Get Booked Sprint https://zoedew.com/get-booked-sprint Five days to turn "I should reach out" into actual conversations and bookings.

Get Booked (Mini Series) Ep 2: They're not going to chase you.

2026/03/26

"If they wanted to work with me again, they'd have reached out." That only works if they're actively thinking about you. They're not. They're thinking about whatever is in front of them this week. The thing that's broken. The thing that's urgent. The thing that needs sorting. You are not sitting in their brain as an option waiting to be selected. So nothing happens. Not because they didn't value you. Because you're not in front of them. Work doesn't go to the best person. It goes to the person who is there when the decision is made. 👉 Join the Get Booked Sprint https://zoedew.com/get-booked-sprint Five days to turn "I should reach out" into actual conversations and bookings.

Get Booked (Mini Series) - Ep 1: It's not weird. It's overdue.

2026/03/26

You're treating the gap like it means something. Like they've noticed. Like they've been keeping track. Like there's a right time to reach out and you've missed it. They haven't. You've been thinking about the gap. They haven't thought about you at all. Not in a harsh way. Just in a "busy, getting on with their life" way. So the message you're holding back isn't awkward. It's just late. And late still works. 👉 Join the Get Booked Sprint https://zoedew.com/get-booked-sprint Five days to turn "I should reach out" into actual conversations and bookings.