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Amanda shares what the last few months actually looked like behind the scenes: pausing the second cohort of her mastermind, spending close to $9,000 on ads to scale her Therapy Intensives Academy, and then deciding to bring the mastermind back. She gets into how she knew something wasn't working, what she uses as data beyond just the numbers, and why the business model that made sense six months ago stopped making sense when her personal life changed. Connect with Amanda: Follow on Instagram: @amandakbcoaching Check out the Amanda KB Coaching website Resources & Links: This episode is sponsored by: Alma - learn more here Jane - use code: AMANDA2MO for a 2-month grace period Register for The Wealthy Therapist Method - my live webinar taking place on October 7th at 9am PST Click here to join the waitlist for the next cohort of the Happy, Healthy, & Wealthy Mastermind The Wealthy & Worthy Retreat - Vancouver, CA, June 2027 Click here for more resources & links Make sure to hit follow/subscribe so you never miss an episode! Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries! → Submit extra reviews here Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Sandra Killebrew is a couples therapist in Tacoma who specializes in high conflict couples, runs therapy intensives, and has been thinking about financial independence and early retirement since before she even finished grad school. In this conversation, she and Amanda get into what it actually looks like to build something worth having, including a year of posting on Instagram with almost no results before one reel changed everything, the healthy fear that goes into locking yourself in a room with a high conflict couple for hours, and why wanting to quit is not the same thing as actually quitting. This one is honest, a little unfiltered, and a good reminder that the behind the scenes of any success story is almost always longer and messier than it looks from the outside. Connect with Sandra: Follow on Instagram: @sandra.killebrew.lmft Freebie: How to Get Your PSE to STFU Connect with Amanda: Follow on Instagram: @amandakbcoaching Check out the Amanda KB Coaching website Resources & Links: This episode is sponsored by: Alma - learn more here Jane - use code: AMANDA2MO for a 2-month grace period Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout Apply now for the next round of the Happy, Healthy, & Wealthy Mastermind Free Training: 3 Steps to Booking Your First Therapy Intensive Free Guide: 3 Steps to Double Your Income Therapist Scaling Intensive Workshop 1:1 Coaching with Amanda Make sure to hit follow/subscribe so you never miss an episode! Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries! → Submit extra reviews here Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

A question that keeps coming up in Amanda's mastermind is whether it's easier to sell to other therapists than to sell directly to consumers. The short answer is no, and this episode is about why. She gets into why it only looks easier from the outside, what the algorithm is actually showing you when you scroll through Instagram, and what really determines whether any offer succeeds regardless of who you're selling to. She also makes the case that the differentiating factor in any market, B2B or B2C, is never the product itself. It's you, and whether you actually know your ideal client's pain points well enough to make them feel seen. Connect with Amanda: Follow on Instagram: @amandakbcoaching Check out the Amanda KB Coaching website Resources & Links: This episode is sponsored by: Alma - learn more here Jane - use code: AMANDA2MO for a 2-month grace period Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout Apply now for the next round of the Happy, Healthy, & Wealthy Mastermind Free Training: 3 Steps to Booking Your First Therapy Intensive Free Guide: 3 Steps to Double Your Income Therapist Scaling Intensive Workshop 1:1 Coaching with Amanda Make sure to hit follow/subscribe so you never miss an episode! Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries! → Submit extra reviews here Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Proof of concept is one of those phrases that gets thrown around a lot in business spaces without a lot of clarity on what it actually means or when you actually have it. Amanda gets into why most people misread their own data, what it actually means when a launch goes quiet, and why changing your price or restructuring your offer means you're running a completely new experiment, not a continuation of the last one. If you've ever had something work, then changed one thing and watched it stop working, and concluded the whole idea was dead, this episode is going to push back on that. Connect with Amanda: Follow on Instagram: @amandakbcoaching Check out the Amanda KB Coaching website Resources & Links: This episode is sponsored by: Alma - learn more here Jane - use code: AMANDA2MO for a 2-month grace period Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout Apply now for the next round of the Happy, Healthy, & Wealthy Mastermind Free Training: 3 Steps to Booking Your First Therapy Intensive Free Guide: 3 Steps to Double Your Income Make sure to hit follow/subscribe so you never miss an episode! Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries! → Submit extra reviews here Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

The advice to "charge your worth" is everywhere in therapist spaces, and Amanda has some real problems with it. Not because the intent is wrong, but because for most therapists with complex trauma and a complicated relationship with self-worth, it's not actually useful guidance. She makes the case for a different frame: charging what you need, and not just for right now. That means thinking beyond your current bills and debts and actually accounting for future you, including retirement, which most therapists are either ignoring or treating as a nice-to-have. She also gets personal about her own numbers, what her accountant told her about her projected 2026 tax liability, and why she finally started maxing out her retirement contributions this year. Connect with Amanda: Follow on Instagram: @amandakbcoaching Check out the Amanda KB Coaching website Resources & Links: This episode is sponsored by: Alma - learn more here Jane - use code: AMANDA2MO for a 2-month grace period Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout Apply now for the next round of the Happy, Healthy, & Wealthy Mastermind Free Training: 3 Steps to Booking Your First Therapy Intensive Free Guide: 3 Steps to Double Your Income Make sure to hit follow/subscribe so you never miss an episode! Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries! → Submit extra reviews here Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda gets into what time off actually looks like when you run two businesses, and why it looks nothing like the social media version of passive income and unplugging for weeks at a time. She breaks down how premium fees and a smaller caseload changed what taking time off even felt like, why she still chooses to take some calls while traveling, and how she thinks through which commitments to keep and which ones to move when she's out. If you've been telling yourself you can't take time off because you can't afford to stop seeing clients, this episode is worth a listen. Connect with Amanda: Follow on Instagram: @amandakbcoaching Check out the Amanda KB Coaching website Resources & Links: This episode is sponsored by: Alma - learn more here Jane - use code: AMANDA2MO for a 2-month grace period Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout Apply now for the next round of the Happy, Healthy, & Wealthy Mastermind Free Training: 3 Steps to Booking Your First Therapy Intensive Free Guide: 3 Steps to Double Your Income Make sure to hit follow/subscribe so you never miss an episode! Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries! → Submit extra reviews here Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

At some point, if you add therapy intensives and they actually start working, you hit a decision point nobody prepares you for. Your intensive calendar is filling up, your weekly caseload is still full of people you genuinely care about, and a new consult request just landed in your inbox. What do you do? Amanda gets into the three separate decisions most therapists are trying to answer all at once, why a weekly wait list is not always the compassionate move it feels like, and how to know whether a hybrid practice is your actual destination or just a holding pattern you never examined. The through line in all of it: stop letting a full calendar make the decision for you. Connect with Amanda: Follow on Instagram: @amandakbcoaching Check out the Amanda KB Coaching website The Back-to-School sale for the Therapy Intensives Academy was just extended through 8/21! Join now to get $500 off and 6 months free inside the VIP Community and SEO for Therapists membership. Check it out here! This episode is sponsored by: Alma — learn more here Jane - use code: AMANDA2MO for a 2-month grace period Make sure to hit follow/subscribe so you never miss an episode! Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries! → Submit extra reviews here Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda makes the case that comparing your intensive rate to what everyone else charges is the easy question dressed up as the hard one. The real question, the one most therapists skip right past, is what are you actually trying to buy back with that money? Time, peace, the ability to say no without panic, evenings that belong to you instead of your notes? That answer looks different for every therapist, and none of it gets solved by copying someone else's rate. She gets concrete about how to actually figure out your number, why therapy intensives change the math in a way that weekly sessions alone can't, and why the structure of your practice has to serve your actual life rather than the other way around. Connect with Amanda: Follow on Instagram: @amandakbcoaching Check out the Amanda KB Coaching website The Back-to-School sale for the Therapy Intensives Academy is happening NOW! Join by 8/19 to get $500 off and 6 months free inside the VIP Community and SEO for Therapists membership. Check it out here! Make sure to hit follow/subscribe so you never miss an episode! Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries! → Submit extra reviews here Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda makes an argument that might be uncomfortable to sit with: the thing most therapists think is holding them back from premium fees, whether that's a missing certification, not enough years of experience, or a niche that isn't narrow enough, is almost never actually the thing. She walks through what really happens when clients book a therapy intensive, how the modality is usually the hook but the relationship is what keeps them, and why that distinction matters a lot for how you market your practice. Connect with Amanda: Follow on Instagram: @amandakbcoaching Check out the Amanda KB Coaching website The Back-to-School sale for the Therapy Intensives Academy is happening NOW! Join by 8/19 to get $500 off and 6 months free inside the VIP Community and SEO for Therapists membership. Check it out here! Make sure to hit follow/subscribe so you never miss an episode! Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries! → Submit extra reviews here Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Most therapists change their fee, go out of network, maybe build out a specialized offer, and then wonder why inquiries aren't converting the way they should. Amanda's argument in this episode is that the clinical work changed, the business model changed, but the marketing never got the memo. She breaks down what clients paying premium fees out of pocket are actually looking for, why warm and generic doesn't answer any of their real questions, and what has to shift before the marketing and the fee start working together. Connect with Amanda: Follow on Instagram: @amandakbcoaching Check out the Amanda KB Coaching website The Back-to-School sale for the Therapy Intensives Academy is happening NOW! Join by 8/19 to get $500 off and 6 months free inside the VIP Community and SEO for Therapists membership. Check it out here! This episode is sponsored by: Alma — learn more here Jane - use code: AMANDA2MO for a 2-month grace period Make sure to hit follow/subscribe so you never miss an episode! Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries! → Submit extra reviews here Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda makes the case that premium therapy fees in 2026 have almost nothing to do with certifications, credentials, or years of experience. What's actually driving higher rates is positioning and access, and most therapists are missing both. She walks through how therapy intensives work as a catalyst not just for adding income, but for raising your weekly rate, rebuilding confidence in your clinical work, and shifting the way your entire practice reads to potential clients. Connect with Amanda: Follow on Instagram: @amandakbcoaching Check out the Amanda KB Coaching website Register for my upcoming live webinar - The Premium Therapy Fee Method - happening on August 12th at 9am PST. This free 60-minute training will show you exactly what to work on to charge premium fees, and exactly what clients are paying premium fees for in 2026. (If you can't attend live, register to get the replay!) The Back-to-School sale for the Therapy Intensives Academy is happening NOW! Join by 8/19 to get $500 off and 6 months free inside the VIP Community and SEO for Therapists membership. Check it out here! Make sure to hit follow/subscribe so you never miss an episode! Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries! → Submit extra reviews here Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda gets into her own fee history, from her very first client at $85 a session to charging $400 to $500 an hour for therapy intensives, and what actually made each increase possible. This isn't a pep talk about charging your worth. It's an honest look at the two myths keeping most therapists underpriced, how to know when you're actually ready to raise your rates, and why staying too low for too long costs your clients something too. Connect with Amanda: Follow on Instagram: @amandakbcoaching Check out the Amanda KB Coaching website Register for my upcoming live webinar - The Premium Therapy Fee Method - happening on August 12th at 9am PST. This free 60-minute training will show you exactly what to work on to charge premium fees, and exactly what clients are paying premium fees for in 2026. Resources & Links: This episode is sponsored by: Alma - learn more here Jane - use code: AMANDA2MO for a 2-month grace period Therapy Intensives Academy Happy, Healthy, & Wealthy Therapists Mastermind Free Guide: 3 Steps to Double Your Income Make sure to hit follow/subscribe so you never miss an episode! Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries! → Submit extra reviews here Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda makes the case for the one thing that has done more for her business growth than any offer, marketing strategy, or sales technique: capacity. If you're a therapist who knows your offer works and clients keep coming back, but you still feel like you're drowning, your problem probably isn't your strategy. It's that you are the entire delivery mechanism for everything in your business. Amanda gets into how she recognized that in her own practice, what finally pushed her to hire her first virtual assistant, how to know when you're actually ready, and which tasks to hand off first. Connect with Amanda: Follow on Instagram: @amandakbcoaching Check out the Amanda KB Coaching website Apply here for the next round of the Happy, Healthy, & Wealthy Mastermind - a 6-month hybrid, high-level mastermind with high-touch 1:1 coaching for therapists who are ready to stop relying on trading hours for dollars (even premium ones) and scale beyond the therapy room. Resources & Links: This episode is sponsored by: Alma - learn more here Jane - use code: AMANDA2MO for a 2-month grace period Therapy Intensives Academy Free Training: 3 Steps to Booking Your First Therapy Intensive Free Guide: 3 Steps to Double Your Income Make sure to hit follow/subscribe so you never miss an episode! Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries! → Submit extra reviews here Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda calls out something she's been sitting with for a while: the obsession with building faster using AI, and why it's actually working against you. This isn't an anti-AI episode, but it is an honest one. She breaks down why handing your program design, landing page copy, and curriculum over to AI creates something that could belong to anyone, and in a crowded market full of therapists-turned-coaches, generic is the most expensive thing you can be. She also gets into the over-delivery trap, why five group calls a week is not the flex it sounds like, and what actually drives results in a coaching container. If you've been cranking out content and wondering why it's not landing, this episode is probably going to tell you why. Connect with Amanda: Follow on Instagram: @amandakbcoaching Check out the Amanda KB Coaching website Apply here for the next round of the Happy, Healthy, & Wealthy Mastermind - a 6-month hybrid, high-level mastermind with high-touch 1:1 coaching for therapists who are ready to stop relying on trading hours for dollars (even premium ones) and scale beyond the therapy room. Resources & Links: This episode is sponsored by: Alma - learn more here Jane - use code: AMANDA2MO for a 2-month grace period SEO for Therapists Email Membership Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout. Free Training: 3 Steps to Booking Your First Therapy Intensive Free Guide: 3 Steps to Double Your Income SEO Freebie Make sure to hit follow/subscribe so you never miss an episode! Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries! → Submit extra reviews here Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda sits down with Danielle Sampson, a licensed clinical social worker who went from seeing 28-30 insurance clients a week to building a thriving SEO business for therapists, launching a course, and starting a group practice, all within about a year. Danielle gets real about what it actually looked like to scale: the membership idea that flopped, the shoulder surgery that forced her to think differently about income, the late nights setting up systems she had no idea how to use, and the month she made more than she had in all of last year. She and Amanda also dig into what makes a coaching relationship actually work, why staying in the room longer than most people do matters, and how to think about profit versus revenue when your income starts to grow faster than you expected. Connect with Danielle: Website: http://www.daniellesampsoncoaching.com Instagram: @smalltownseo Free 30-Minute SEO Webinar Connect with Amanda: Follow on Instagram: @amandakbcoaching Check out the Amanda KB Coaching website Apply here for the next round of the Happy, Healthy, & Wealthy Mastermind - a 6-month hybrid, high-level mastermind with high-touch 1:1 coaching for therapists who are ready to stop relying on trading hours for dollars (even premium ones) and scale beyond the therapy room. Resources & Links: This episode is sponsored by: Alma - learn more here Jane - use code: AMANDA2MO for a 2-month grace period SEO for Therapists Email Membership Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout. Free Training: 3 Steps to Booking Your First Therapy Intensive Free Guide: 3 Steps to Double Your Income SEO Freebie Make sure to hit follow/subscribe so you never miss an episode! Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries! → Submit extra reviews here Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.