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How Could I Know? is where you'll hear stories of "figuring it out" and "learning the hard way". Even though family farms are by nature isolated and often fiercely independent, they are frequently experiencing the same frustrations. Join hosts Patti Durand and Chris Corbett as they interview people in agriculture who describe a situation they were thrust into, how they got out of it, and what they know now that they wish they knew then.

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Check latest episodes from How Could I Know? – RealAgriculture podcast

Making the most of people power with Bryan Maynard | How Could I Know? Ep 9

2026/09/15

Welcome to another episode of the How Could I Know? podcast with co-hosts Patti Durand and Chris Corbett of Brightrack Consulting! On this episode, the hosts sit down with Bryan Maynard, farmer and co-owner of Farmboys Inc., located in Tyne Valley, Prince Edward Island. Maynard discusses employee and farm management, leadership, and the importance of... Read More

Navigating the many paths to a shared goal, with Amanda Hammell | How Could I Know podcast, Ep 8

2026/08/17

Welcome to another episode of How Could I Know? with hosts Patti Durand and Chris Corbett of Brightrack Consulting! On this episode, the hosts sit down with Amanda Hammell, senior manager on the farm management consulting team at MNP and owner-operator of a dairy and beef operation in Bruce County, Ontario. Hammell shares her personal... Read More

Heart attacks, floods, and hard conversations with Mike and Monika Benoit | How Could I Know? Ep 7

2026/07/15

Communication and planning often take a back seat to production on the farm, until a crisis forces them to the forefront. For Alberta farmers Mike and Monika Benoit, a series of unexpected challenges reinforced that business resilience depends on more than growing a good crop. It requires strong planning, open conversations, and the ability to... Read More

Growing food, flowers, and community: Lessons in leadership from Athiana Acres | How Could I Know? Ep 6

2026/06/16

What happens when a farm operation grows faster than the people leading it expect? For Sarah Foster and Riley Daman-Willems of Athiana Acres in Richmond, B.C., the answer has been a shift from doing the work themselves to building systems, training people, and learning how to lead. In this episode of the How Could I... Read More

Career pivots, trusting your gut, and working with family | How Could I Know? Ep 5

2026/05/15

Ontario agronomist Henry Prinzen thought he had his future mapped out early: go to the University of Guelph, return to the family farm, and build a career there. Instead, he found himself following a different path — one shaped as much by instinct and opportunity as by planning. In this episode of the How Could... Read More

Succession beyond the spreadsheet with Ron Krahn — How Could I Know? Ep 4

2026/04/15

Communication, not capital, may be the most overlooked risk in farm succession—and Ron Krahn says it’s where many operations fall short. In this episode of the How Could I Know? podcast, hosted by Patti Durand and Chris Corbett of Brightrack Consulting, Ron Krahn, who farms with his family near Rivers, Manitoba, reflects on the lessons... Read More

How Could I Know? Ep 3: Seizing opportunity before you feel ready, with Rachel Sheffield

2026/03/19

In this episode of How Could I Know, co-hosts Patti Durand and Chris Corbett sit down with Rachel Sheffield, a 24-year-old farmer from Nova Scotia’s Annapolis Valley. Sheffield shares her rapid path from university student to chicken producer, offering a candid look at stepping into opportunity, navigating uncertainty, and the power of mentorship early in... Read More

How Could I Know? Ep 2: Frustration, family, and playing the long game with Gunter Jochum

2026/02/12

Frustration, family dynamics, and the long game of farming take centre stage in this episode of the How Could I Know? podcast. Hosted by Patti Durand and Chris Corbett, this podcast digs into the pivotal moments that shape careers and businesses in Canadian agriculture. The premise is simple: if you could go back and tell... Read More

How Could I Know? Ep 1: Lessons in navigating growth with Michael Ferguson

2026/01/14

For young farmers looking to scale their operations or step into leadership, growth isn’t just about acres or assets—it’s about mindset, communication, and being willing to learn in discomfort. In this premiere episode of How Could I Know?, co-hosts Patti Durand and Cris Corbett speak with Michael Ferguson, a fourth-generation farmer from Melfort, Saskatchewan, about... Read More

Coming soon: How Could I Know? A podcast exploring moments that shape farm families & entrepreneurs

2026/01/09

RealAgriculture is expanding its podcast network with the launch of How Could I Know? a new, monthly podcast featuring candid conversations about the moments when people are forced to navigate unfamiliar territory and learn in real time. Launching next week, How Could I Know? is co-hosted by Chris Corbett, farm advisor, and Patti Durand, founder... Read More