Advertise on podcast: The Unfiltered Tea with Evie

If your About page is a wall of credentials, or you’ve skipped it altogether because writing about yourself feels awkward, this episode is for you. In part two of the Website Copywriting 101 series, Evie breaks down her go-to structure for About pages (her favourite page to write). She covers how to make a page about you also about your client, where your story and mission fit, how to build authority without bragging and why you need a call to action and a photo of your face on this page. Plus a little personal tea about screaming along at the Jonas Brothers in Toronto 18 years after seeing them for the first time. In This Episode Why the About page is often the most visited page before someone buysHow to write an About page headline (and why you can get more creative here than on your homepage)Leading with your mission and keeping it clear over cleverHow to talk about yourself while still making your client feel seen, heard and understoodStructuring your story: status quo, the turning point and the outcomeSharing the story behind your method or signature processWhy fun facts and personal interests build real connectionBuilding authority with features, podcast guest spots, communities, certifications and coursesWhy every About page needs a call to actionWhy brand photos matter and why you always need to show your faceHow to adapt an About page for corporations and teamsQuestions Answered in This Episode What should I include on my About page?How do I write an About Me page for my small business?How do I write an About page that is about my client and not just me?What’s the best structure for an About page?Should I put my personal story on my business website?How do I show authority and credibility on my website?Should I include fun facts or personal details on my About page?What call to action should I use on my About page?Do I need photos of myself on my About page?How do I write an About page for a company or team?Mentioned in This Episode Website Copywriting 101, Part 1: Homepages: https://theunfilteredteawithevie.riverside.com/e/website-copywriting-101-how-to-write-a-homepage-that-builds-trust-and-converts Find Evie on… Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

If you've hired a team but you're still stuck in the weeds doing all the doing, this episode is for you. I'm sitting down with Lia Garvin, aka the Team Whisperer. Lia spent 10 years building high performing teams at Google, Apple and Microsoft and now helps founders and business owners replace themselves in the day-to-day of their business. We talk about why your team isn't following the plan (even when it's a great plan), the exact steps to start delegating this week and the simple timing shift that stops you from micromanaging. Lia also gets real about being friends with your team, hiring friends and family and how to keep high performers motivated when you can't give them a raise right now. Plus, Lia shares how to use AI as a tool for work that isn't already getting done, so your team feels supported instead of replaced. In This Episode We Cover: How Lia went from big tech to helping small business owners build better teamsWhere the Team Whisperer nickname came fromHow leaders can roll out AI without their team feeling threatenedWhy announcing a plan is never enough and what happens afterA step-by-step way to start delegating using your calendarThe biggest gap between business owners and their teams (unspoken expectations)Lia's three-step framework for hard conversationsWhy micromanaging is about the when, not the whatThe risks of being friends with your team and how to set boundariesHow to hire friends, family or your spouse without ruining the relationshipHow to motivate employees when you can't pay them more right nowWhy job titles and career paths matter more than you thinkQuestions Answered in This Episode: How do I get out of the day-to-day of my business?How do I delegate tasks to my team as a small business owner?How do I stop micromanaging my employees?How do I give hard feedback to an employee without them getting defensive?How do I set clear expectations with my team?How do I introduce AI to my team without them feeling replaced?Should I be friends with my employees?Is it a good idea to hire friends or family in my business?How do I keep a high performing employee if I can't give them a raise?How do I build a team that runs without me?Quotes From This Episode: "Micromanaging is not about the what, it's about the when." "You can't care more than they care." "It's to expand, not to erase." (on using AI as a tool) Mentioned in This Episode: Lia's free guide to having hard conversations with your team: https://www.liagarvin.com/convo Lia's podcast: Managing Made Simple (new episodes every Tuesday) Find Lia on… Website: https://www.liagarvin.com Instagram: https://www.instagram.com/lia.garvin Email: [email protected] Find Evie on… Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

If you've ever felt pressure to niche down, quit your job before you're "allowed" to start a business or follow a 12-step plan just to feel like yourself again, this episode is for you. Evie sits down with Jillian Leslie, the sourdough teacher, wellness coach and community builder behind Rising Raven Wellness. Jillian shares how a season of deep grief after losing her brother-in-law led her to sourdough. Something she started just for herself became a business that helps people slow down, create with their hands and leave feeling lighter. They talk about the meaning behind the Rising Raven name, why simple beats complicated in wellness and business, what sourdough flops can teach you about failure and why you don't have to choose between a full-time job and your own business. In This Episode: How Jillian went from a nutrition degree to teaching sourdough workshops without ever planning toThe story behind the name Rising Raven and how it honours her brother's memoryWhy being an "and girl" can work better than squeezing into one nicheHer simple, non-restrictive approach to wellness for overwhelmed womenWhat sourdough taught her about failure and experimenting in businessEvie on Steven Bartlett's idea of keeping a failure quotaWhat makes an online community feel supportive and not just like another group chatWhy Jillian runs her business alongside a full-time job with no set exit dateBurnout, capacity and redefining what a rich life looks likeHow to decide what to share publicly about grief and hard seasonsNavigating the "what's next" phase and giving creativity room to come backQuestions Answered in This Episode: How do I start a business after grief or loss?Can I run a business while working a full-time job?Do I have to niche down if I have lots of creative interests?How do I build healthy habits when I'm already overwhelmed?How do I avoid burnout as an entrepreneur?How do I learn from failure in my business?What makes an online community for women entrepreneurs supportive?How much of my personal story should I share in my marketing?What do I do when I don't know what's next in my business?How do I come up with a meaningful business name?Quotes From This Episode: "It's just bread. It's just sourdough, but it became my business." "I'm more of an and girl. I'm gonna do this and that." "If I can help one person through something similar by sharing my story, then I want to try and do that." "Time will pass anyways, so you might as well just go for it." Mentioned in This Episode: The Diary of a CEO by Steven BartlettBrené Brown on the "vulnerability hangover"Keeping Your Head Up by Birdy (Jillian's Rising Raven theme song)Find Jillian on… Instagram: https://www.instagram.com/risingravenwellness/ Website: https://www.jillian-leslie.com/ Find Evie on… Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/ Keywords: sourdough business, creative entrepreneur, grief and business, women in business, wellness coaching, burnout, side business, full-time job and business, online community, personal branding, failure in business

If your business has grown but your website still makes you cringe when you send someone the link, this episode is for you. Evie sits down with Ashley Wyatt, founder and creative director of Monarch Design Co, to talk about the exact signs that your brand has stopped matching where your business actually is, and why that mismatch is quietly costing you money. Ashley breaks down the real ROI behind rebranding (including a client who booked a $25,000 project she wouldn't have pitched without it), why creative entrepreneurs struggle to outsource, how she uses AI as a tool instead of a replacement for expertise, and what it actually looks like to run a full service micro agency while raising two kids under two. In This Episode The signs a business has outgrown its current brandingWhy raising your rates without the brand to back it up creates a mismatchHow Ashley's brand visioning questionnaire uncovers what a business really needsThe real ROI of investing in brand strategy and copywritingWhy creative entrepreneurs resist hiring outside help, and what it costs themHow Ashley uses AI for mockups and productivity without losing her expertiseThe story behind renaming and trademarking Monarch Design CoBalancing motherhood, sole breadwinning and running an agency Questions Answered in This Episode How do I know if I need to rebrand my business?What is the ROI of investing in branding and copywriting?How do I choose between a DIY rebrand and hiring a designer?What is a brand visioning questionnaire?How should small business owners use AI in branding and design?How do I trademark my business name?How do creative entrepreneurs balance business with motherhood?When should I hire a copywriter instead of writing my own copy? Find Ashley On... Website: https://themonarchdesign.co Instagram: https://www.instagram.com/monarchdesignco/ Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/ Keywords: branding, rebrand, brand strategy, copywriting, AI in design, creative entrepreneurs, small business branding, motherhood and business

If the word "legal" makes you want to close the tab, this episode is for you. Evie sits down with Elena Favaro Viana, founder of EFV Legal, a boutique law firm built specifically for women in business. Elena breaks down what actually matters when it comes to protecting your business, from the new business bundle every founder needs to why AI generated contracts can cost you more in the long run. She also opens up about building a seven figure law firm around a chronic illness diagnosis and why she never took a maternity leave. In This Episode The new business bundle every founder needs from day one Why "I'm too small for a lawyer" is a costly mindset Sole proprietorship vs incorporation and when to make the switch The real risk behind using AI to write your contracts Wills and estates, and the triggers that mean you need one now How Elena grew EFV Legal to full time in a month and a half Building a business around chronic illness and needing full schedule control Why Elena never took a maternity leave and grew revenue 45% that year Elena's take on AI in the legal industry and where it falls short Questions Answered in This Episode Do I need a lawyer before I make any money in my business? What is the difference between a sole proprietorship and a corporation? What documents does every small business legally need? Is it safe to use AI to write my business contracts? When should I get a will as a business owner? What is a secondary will and do I need one for my corporation? How much does it cost to maintain a corporation each year? How do I know if my business is ready to incorporate? Can I run a business and be a mom without taking maternity leave? Find Elena On... Website: https://www.efvlegal.ca/ Instagram: https://www.instagram.com/elenafavaroviana/ Free Resources: https://www.efvlegal.ca/resources Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

Did you know up to 88% of consumers check out a business's website before deciding to buy? In this solo episode, Evie kicks off a brand new series all about website copywriting, breaking down what actually needs to be on each of your core four pages (home, about, services and contact) to build trust, establish authority and move visitors to take action. This episode focuses entirely on the homepage: the home base of your home base. Evie walks through her exact homepage framework, from the headline and subheading down to the footer, and explains why so many websites get stuck reflecting a past version of the business instead of where it's actually headed. In This Episode Why 88% of consumers check out a website before buying and what that means for your businessThe risk of relying only on Instagram instead of owning your websiteWhat to put in your headline and subheading (and why "clever" language can actually hurt you)How to build authority on your homepage with logos, brands and social proofWriting an About Me teaser that gets visitors to see themselves in your storyHow to introduce your services without overwhelming the pageWhere testimonials belong and how to make them work harder for youWhy your "method" or process deserves its own spot on the homepageThe new AI searchability trend: why you need a homepage FAQ section (and how to write one people are actually asking)How to guide visitors through the page with calls to action at the top, middle and bottom Questions Answered in This Episode What should be on my website homepage?How do I write a homepage headline that actually converts?Do I need an FAQ section on my homepage?How does website copy affect SEO and AI search visibility?What's the difference between my About Me page and my homepage About section?How many calls to action should my homepage have?Why is my website not building trust with visitors?Do I really need a website if I already have Instagram? Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

If you've ever felt like resting more just isn't fixing your exhaustion, this episode is for you. Evie sits down with Mel Grime, a registered holistic nutritionist, burnout and midlife coach, and yoga teacher, to talk about what actually causes burnout, why "just rest more" is terrible advice and how women can start choosing themselves again after years of putting everyone else first. Mel shares her own journey from panic attacks and an autoimmune diagnosis to rebuilding her life piece by piece, plus the simple framework she now uses to guide other women through the same process. In This Episode We Cover: How Mel went from holistic nutritionist to burnout and midlife coach after her own health crisisWhy food was never really the root issue for her clientsThe difference between being tired and being in true burnoutWhy "you just need more rest" doesn't work for chronic stressThe science behind your nervous system, sleep and why burnout blocks real recoveryMel's ALIGN method for helping women reconnect with themselvesThe guilt and shame that comes with asking for help (and how to work through it)How to start asking for support in small, safe stepsWhy letting go of control is part of healing from overfunctioningMel's free 5-day audio series, Coming Home to Her Questions Answered in This Episode: What is the difference between burnout and being tired?Why doesn't resting fix burnout?How does stress affect the nervous system and sleep?How do I know if I'm stuck in people-pleasing or perfectionism?How do I start asking for help without feeling guilty?What is nervous system regulation and why does it matter?How do moms in business avoid burnout while growing a business?What is the ALIGN method?How do I stop overfunctioning and give up control at home? Quotes From This Episode: "There is no magic wand that is going to make all these things go away." – Mel Grime "The first baby step is always beginning to choose themselves." – Mel Grime "Burnout is actually when you are in long periods of chronic stress without recovery." – Mel Grime Find Mel On... Website: https://www.melaniegrimerhn.com/ Instagram: https://www.instagram.com/melaniegrimerhn/ Free 5-Day Audio Series (Coming Home to Her): https://melaniegrimecoaching.kit.com/6a76340c7d Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

Become Her Now: Visibility, Confidence & Personal Branding with Victoria Mae | The Unfiltered Tea with EvieIn this episode of The Unfiltered Tea with Evie, host Evie Tavares sits down with brand photographer and marketing strategist Victoria Mae to talk about visibility, confidence, and building a personal brand as a woman entrepreneur. Victoria shares how she's building the largest personal brand agency for women in Canada, why "becoming her now" beats waiting for a five-year plan, and how to show up online even when you're camera shy. What You'll LearnWhy you don't need to wait until you've "made it" to be visibleHow to stop feeling camera shy and build real confidence in photosThe link between showing up consistently and actual revenueHow to find your authentic personal brand voice using client testimonialsWhy "getting dressed for a client" every day changes your energy and outputThe power of a CEO manifesto for stepping into your future selfHow much of your life you actually need to share on social mediaQuestions This Episode AnswersHow do I become more visible on social media as an entrepreneur?Why am I not confident in front of the camera?How do I build a personal brand that feels authentic to me?Do I have to share everything about my life to have a personal brand?How does visibility actually connect to revenue and sales?What is a CEO manifesto and how do I write one?How do I get over camera shyness for photoshoots and content?How many times does someone need to see my offer before they buy?Episode Highlights[00:00] Victoria's mic-drop moment: you don't need permission to become her [03:02] Why Victoria is building the largest personal brand agency for women in Canada [04:44] What's really behind the fear of being visible online [06:10] Finding your authentic brand voice through client testimonials [09:24] How photoshoots help clients "become" their future selves [12:41] Advice for women who feel camera shy or "not photogenic" [14:07] The mindset shift that precedes a big business breakthrough [22:44] Victoria's CEO manifesto practice and why it works [28:27] The real connection between visibility and revenue [31:20] Rapid fire: tea order, confidence rituals, and a dream 2026 collab About Victoria MaeVictoria Mae is a brand photographer, marketing strategist, and agency owner on a mission to build the largest personal brand agency for women in Canada. From brand photography to full content strategy, she helps women become visible, authentic, and unforgettable online—turning followers into clients and dreams into thriving businesses. Find Victoria on: Instagram: https://www.instagram.com/victoriamaebrands Website: https://www.victoriamae.ca Find Evie on: Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

If you've ever felt like you're posting into a void or stressing over the algorithm, this episode is for you. Evie sits down with Kristine Sondergaard, social media strategist and content director, to talk about building a business from one referral, creating content that actually converts and why visibility doesn't have to mean posting seven times a week. Plus, Evie and Kristine team up to do live Instagram audits on five real business owners, giving you tangible, real time feedback you can apply to your own page today. In This Episode How Kristine grew her social media business from a single referralThe difference between content strategy for your own page versus your clientsAttraction, nurturing and selling content and how to use each one"Mad libbing" hooks and how to build a swipe file of ideasHow to avoid looking like everyone else when hopping on trendsWhy stories are your warmest audience on InstagramReframing visibility as a somatic, nervous system experienceLive audits on five Instagram pages covering bios, pinned posts, highlights and hooksWhy founder led content is outperforming business pages Questions Answered in This Episode How do I grow a social media business from scratch?What is a content strategy for Instagram and how do I create one?What is attraction, nurturing and selling content?How do I write better hooks for Instagram Reels?Should I hop on social media trends for my business?Do I need a business Instagram page or a personal one?How often should I post on Instagram to be visible?What should I include in my Instagram bio?Are Instagram highlights still necessary in 2026?How do I get feedback on my Instagram profile?Why aren't people watching my videos or reels?How do I overcome visibility fears in my business? Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/ Find Kristine On... Instagram: https://www.instagram.com/socialswithkristine/

If you've ever come back from vacation determined to change your pace, only to slide right back into old habits within a week, this episode is for you. Evie shares the honest, unfiltered reflections from her recent trip to Portugal, the burnout she was heading toward before she left, and the small daily shifts she's making to stay slowed down now that she's home. In This Episode Why Evie almost burned out before going on vacationThe version of herself she rediscovered in the north of PortugalWhat locals in Portugal taught her about slowing downSmall daily habits she's changed since coming home (phone, mornings, mindset)Why she keeps her phone out of her bedroom overnightHer honest thoughts on using the Brick app to reduce phone distractionA simple self care swap that's helped her slow down her morningsWhy personal growth has become just as big a part of running her business as strategy Questions Answered in This Episode How do I avoid burnout as a business owner?How do I slow down after coming back from vacation?What are some simple morning habits to reduce phone use?How does mindset work affect business growth?How do I stop overworking myself before a big trip or deadline?What is the Brick app and does it actually help with phone addiction?How do entrepreneurs balance rest with running a business?Why is personal growth important for business owners? Mentioned in This Episode Brick (phone-free mornings, discount code in show): https://www.getbrick.com/EVIE09618 Acre75 (local subscription box, mentioned soap): https://acre75.ca Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

Jo and Lyndon are a husband and wife business coaching duo who went from running a photography company to building a thriving coaching business and membership. They share the real story behind their pivot, how they work together and why creatives struggle to build recurring revenue. In This Episode How Jo started her first business at 11 years oldWhat it actually looked like going into business together as a coupleHow they divide roles so they can move fasterWhy creatives get stuck chasing one-off projects and how to break the cycleThe feast and famine trap and what recurring revenue actually looks likeThe real reason they pivoted from photography to coachingThe burn the boats strategy and the Triple P FrameworkHow The Breakroom membership was born from a group chatWhy you cannot sell community and what to sell insteadHow watching your story viewers can turn into paying clients Questions Answered in This Episode How do I know when it is time to pivot my business?How do I stop the feast and famine cycle?What are the different types of recurring revenue models?What is the burn the boats strategy in business?How do I launch a membership without copying someone else?How do I make a big business decision when the timing feels uncertain? Grab their free guide: 80 Ways to Make Your Business More Profitable https://joandlyndon.kit.com/c1ee5a2d0e Join The Breakroom Membership https://www.joandlyndon.com/the-breakroom Find Jo and Lyndon on... Instagram: https://www.instagram.com/joandlyndon/ Website: https://www.joandlyndon.com Find Evie on... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

If you've ever wondered what it actually looks like to step away from your business for three weeks and come back in one piece, this episode is for you. Evie is back from Portugal and she is spilling all of it. The trip highlights, the honest reflections on unplugging, what European airports are really like right now and what it was genuinely like to travel with young kids. This one is part travel diary, part business reflection and 100% unfiltered. In This Episode We Cover: What three weeks in Portugal actually looked like for Evie and her familyThe honest reality of taking extended time off when you run your own businessWhat surprised her most about stepping away (good and not so good)Tips for navigating European airports right nowPractical advice for traveling with young kids without losing your mindWhat this trip confirmed about why she built her business the way she didQuestions Answered in This Episode: How do I take time off when I'm self-employed?Is it possible to take a long vacation when you run your own business?What do I need to know about European airports right now?What are the best tips for traveling to Portugal with kids?How do I prepare my business before a long trip?What does work-life balance actually look like as a business owner and mom?How do I travel with toddlers or young children internationally?What is it like to visit Portugal as a family?How do I disconnect from work without feeling guilty?Can you run a small business and still take real vacations?Find Evie On:  Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/  Website: https://www.evietavaresbranding.ca/ Things I mentioned: The Brick (Phone Blocker) - https://www.getbrick.com/EVIE09618

If you have ever felt like your brand no longer reflects who you are, wondered whether to rebrand or just refine, or tried to figure out how to balance a growing business with being a present parent, this episode is for you. Evie sits down with Puja Malhotra, founder of Roop Creative Agency, a branding and web design studio nearly 11 years in the making. Puja shares her journey from corporate art director to entrepreneur, how she navigated IVF during the pandemic while running her business, and what she has learned about building a brand that is timeless rather than trendy. In This Episode How Puja founded Roop Creative Agency and named it after her grandmotherWhy 90% of her clients come back for brand expansion rather than a rebrandThe most common branding mistake she sees entrepreneurs makeWhat growth and contraction in business really looks like and how to pivotWhy she dropped a profitable service to protect her energy and visionHarmony over balance as a mom and business ownerNavigating IVF during the pandemic while running a business Questions Answered How do I know when it is time to rebrand?What is the difference between a rebrand and a brand expansion?How do I build a brand that does not go out of style?Should I DIY my branding when starting out?How many colors should I use in my brand?How do I balance being a mom and running a business?What should I do when my business hits a slow period?When should I drop a service that is draining my energy?Is AI going to replace branding designers? Find Puja On Instagram: https://www.instagram.com/thepujamalhotra/ Agency: https://www.instagram.com/roopcreativeagency/ Website: https://www.roopcreativeagency.com Podcast: https://open.spotify.com/show/1OHv2p8uJ5UU3kr8AZHyJp Find Evie On Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/ Keywords branding for entrepreneurs, brand strategy, done for you branding, when to rebrand, brand consistency, business growth and contraction, motherhood and entrepreneurship, IVF and business, sustainable business, work life harmony, brand identity, small business branding, female founders, Roop Creative Agency, Puja Malhotra

If you've ever avoided looking at your numbers, wondered whether to incorporate, or felt like chasing revenue goals was leaving you exhausted and broke, this episode is for you. Evie sits down with Stacey Millard, accountant, entrepreneur and founder of Thrive Accounting, who sold her first accounting firm for seven figures and has been helping creative and service-based business owners understand their money ever since. This conversation is equal parts practical and refreshing, and Stacey makes the numbers feel way less scary than you think. In This Episode How Stacey built and sold her first accounting firm for seven figures (and what she learned from it)Why money is the circulation of your business, not the enemyThe five pillars Stacey uses to help business owners set realistic financial goalsWhy chasing 10K months is probably the wrong goal for most entrepreneursThe truth about sole proprietor vs. corporation in Canada (and why incorporating too early can cost you more than it saves)What lag numbers vs. lead numbers actually mean and why both matterHow to know if your margins are healthy (and what to do if they're not)The money habits every solopreneur should have in placeWhy scared money doesn't make money and how to get out of financial fear modeWhat genuine networking looks like and why going a mile wide hurts your business Questions Answered in This Episode Should I incorporate my small business in Canada?What is the difference between a sole proprietor and a corporation in Canada?When does it make sense to incorporate in Canada?How do I set realistic revenue goals for my business?What are lag numbers and lead numbers in business?How do I know if my business is actually profitable?What should I track in my business finances as a solopreneur?How do I budget for my business expenses?What is profit margin and why does it matter?How do I stop avoiding my business finances?What accounting software should I use as a small business owner?Is Profit First worth it for Canadian business owners?How do I price my services to actually be profitable?How do I build a business that works without me?What skills do entrepreneurs actually need to succeed?How do I network authentically without feeling salesy?How do I get out of financial scarcity mindset as an entrepreneur? Find Stacey On... Instagram: https://www.instagram.com/stacey.millard/ Podcast: https://smallbusinessschool.buzzsprout.com/ Website: https://thriveaccounting.co/ Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

If you have something to sell but your emails feel pushy, salesy or just plain gross, this episode is for you. Evie breaks down her go-to launch email sequence, how to warm up your audience before the cart even opens and why legitimate urgency is not the same thing as sleazy marketing. In This Episode Why your email launch sequence is only one piece of the puzzleHow to warm up your audience before a launch startsThe doors open email and what it needs to includeStorytelling emails that take your audience from point A to point BHow to handle objections without making it weirdUsing social proof and bonuses in your middle emailsWhy legitimate urgency is not sleazy and when to use itThe post-launch email most people forget to sendWhere a sales page fits into your launch strategyThe 10% conversion rule Amy Porterfield talks about Questions Answered in This Episode How many emails do I need for a launch sequence?What should my first launch email say?How do I write a launch email sequence for a course or program?How do I create urgency in my emails without being manipulative?What is a sales page and do I need one for my launch?How do I handle objections in a launch email sequence?How do I warm up my email list before a launch?What do I send after a launch to people who didn't buy?How do I use storytelling in my launch emails?What is a realistic conversion rate for an email launch?How often should I email my list during a launch? Mentioned in This Episode Try Flodesk and save 25% off your first year: https://flodesk.com/c/M2BGO5 Find Evie On...  Instagram: https://www.instagram.com/evietavaresbranding/  LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/  Website: https://www.evietavaresbranding.ca/