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Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy In this episode of the 1of10 podcast, Aprilynne Alter explains how she thinks about thumbnails, moving through the step-by-step workflow her team uses to land on a winning concept. She also walks through how she grew her second channel from zero, the upload experiment that helped her find her format, and the two opposite mistakes she sees beginners make again and again. The episode closes with where YouTube is heading with AI, what’s next for her, and the one piece of advice behind most of her biggest opportunities. --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Guests Socials YouTube: ‪@AprilynneAlter‬ Instagram: / aprilynnealter X: @AprilynneAlter --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 0:00 Intro and Aprilynne’s top thumbnail advice 4:48 Aprilynne’s thumbnail workflow 6:53 Inspiration collection vs. inspiration connection 8:26 Repackaging videos with 1of10 Optimize 9:32 Reviewing new packaging for her underperforming video 12:26 Back catalog thumbnail changes that multiplied views 14:07 Aprilynne’s YouTube journey from zero 15:26 Why she launched her channel with four videos 16:42 Doubling her upload frequency to find her format 19:21 Her breakout video 19:58 The two biggest mistakes beginners make 23:43 What works inside 90 Day Breakthrough 25:04 Math problems vs. drama problems 26:52 Why every creator needs a mastermind 29:54 The move that recently blew up her channel: dubbing 33:34 Where YouTube is going with AI 36:21 What’s next for Aprilynne 37:37 Research time and experimenting with new formats 39:40 Aprilynne’s dream 41:42 Final advice for the viewers

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy --- Molly's youtube script template: https://www.freedomcreator.co/script?... Molly's free training, how to create, and sell digital products with youtube https://www.freedomcreator.co/masterc... --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Guests Socials YouTube: / @mollykeyser --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 Intro 00:12 Molly's $9M Digital Product Story 01:32 How Molly Got Started on YouTube 03:30 Is It Too Late To Start YouTube? 06:34 The Video That Changed Everything 09:56 $10K a Month With Under 5K Subs? 10:41 Finding Your Audience Avatar 12:57 Talking Head vs Faceless 16:55 Her Full Video Production Workflow 20:34 Tracking Sales Per Video 22:02 How Many Calls To Action Is Too Many? 25:49 Which CTA Convert Best? 27:26 Student Success Stories 30:03 Which untapped revenue Creators Missing Out On? 32:20 YouTube Lives That Make Sales 36:41 Live Revenue Breakdown 43:07 final advice for creators 44:30 Outro

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Apple: https://podcasts.apple.com/us/podcast/1of10-podcast/id1870599992

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Apple: https://podcasts.apple.com/us/podcast/1of10-podcast/id1870599992

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Guests Socials YouTube: @joshmattingly Instagram: https://www.instagram.com/joshmatting... X: https://x.com/JoshMattingly?lang=en --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 - The production genius working with Preston & Airrack 01:20 - The biggest shoot he's worked on and the cost of that shoot 03:00 - The cost of that shoot 05:47 - How many cameras it took and how to organize the footage? 09:25 - Behind the scenes of a "Guinness World Record" video 18:00 - How Airrack got 20M subs 20:09 - Common production mistakes creators make 26:15 - The most important production lessons for creators 34:07 - Final piece of advice

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 - Meet the top 0.1% strategists 00:29 - Content vs Packaging 01:55 - The biggest mistake YouTubers make 04:09 - 0 to 400,000 subscribers in 2 years 05:19 - Working with Mike Shake 06:59 - What works on YouTube in 2026 11:55 - Thumbnail breakdown 14:19 - Revealing my exact ideation process

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Guests Socials X: https://x.com/JacobRBryant1?lang=en --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 0:00 - Meet Jacob Bryant 0:12 - Who are the biggest creators he's worked with in LA? 0:43 - The secret to 100M monthly views 2:36 - How to blow up on YouTube in 2026? 3:26 - Common mistake YouTubers make 5:17 - How did you start a thumbnail trend? 16:28 - How has his film background helped him tell better stories on YouTube? 19:48 - How to go from 500 views to 100k views on the first video? 23:39 - Is keeping thumbnails clean a common strategy across all the channels he work with? 25:38 - How did packaging help him get 23M views on an entertainment channel? 27:47 - Final piece of advice for YouTubers

Book your Strategy enquiry call HERE: https://calendly.com/d/cnv3-dds-xyq Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Guests Socials Richard X: https://x.com/Richard_YTS Ollie X: https://x.com/xigeorgeyt Jonathan X: https://x.com/jondavid_YT --- Follow Us on Twitter: https://x.com/1of10media Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 Intro 00:26 Channel 1 11:42 Channel 2 23:32 Channel 3 44:15 Channel 4 55:48 Channel 5 01:05:38 Channel 6 01:19:12 Channel 7

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Meet Max Maher, the mastermind behind Clean Girl, a channel with over 20 million subscribers and 15 billion views. Today, he explains how he built one of YouTube's biggest channels and how he hit 1 million subscribers after just 8 shorts. --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Guests Socials YouTube: @maxmaher YouTube Clean Girl: @_the_clean_girl --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 Intro 00:36 1m Subs in 2 Weeks 04:32 Ideate Ultra Viral Vids 06:55 22m Views Analytics 07:52 How To Repeat Success 09:11 Psychology in YouTube 10:48 Improve Your Ideas 15:45 Storytelling in YouTube 16:35 15 Billion Views 18:24 Max’s Personal Channel 22:05 How To Be Creative 28:40 Revenue Numbers 32:55 Breaking Down 500m Video 37:49 What Emotions To Target 40:28 How Much Videos Cost 40:48 Platform Differences 43:23 45m Long Form 48:58 Turning YouTube To Business 55:57 Best Advice On YouTube

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy InternetCity (Mikey & Aaron) built one of the largest reaction channels on YouTube. 1.2 million subscribers. 620 million views. Today they break down everything from how to start on YouTube, how to stand out amongst competitors, and ultimately, how to go from 0 to 1 million subscribers. --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Guests Socials YouTube: / @internetcity --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 Intro 00:58 Journey To 1m Subs 02:14 How Did Mikey & Aaron Meet 04:04 How To Get Initial Growth 06:59 What Makes A Good Idea 10:14 0 To 100k Subs 13:18 Working At Fedex 15:25 Using Movie/TV Clips 17:10 100k To 500k Subs 25:50 Shorts RPMs 28:48 Retention Tricks 32:20 How To Choose Clips 34:35 Biggest Mistakes 46:25 Second Channel 48:25 Sketch A Thumbnail 50:46 One Final Tip

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Guests Socials YouTube: / @gabebulttheprocess Instagram: https://www.instagram.com/gabe.bult/?... --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 Intro 01:00 How Gabe Hit 800k Subs 03:01 Why Gabe Started on YouTube 04:01 First Breakout Video 05:21 How To Grow As Small Channel 07:15 YouTube Networking 08:06 Most Important Video 12:35 High Views vs Right Audience 14:24 From 100k to 500k 15:20 $50k From 1k Subs 21:02 Is SEO Important? 24:15 Researching Viral Videos 30:48 Cinematic Quality vs Retention 33:18 Thumbnails 36:24 What % Revenue if Adsense 38:37 Past 6 Months 46:06 Top YouTube Advice

Book a FREE 30 minute call with JD: https://calendly.com/jdstrategyuk/dis... Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Guests Socials X: https://x.com/JDstrategy --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 Intro 01:32 First Step in Growing A Channel 08:48 Building Strategy From Scratch 12:54 How To Idea, Title, Thumbnail 18:35 Strategy behind 2.5m+ View Video 23:35 YouTube Optimisation 28:41 How To Consistently Get Big Views 34:02 Most Important YouTube Tip

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy --- Neil Patel is one of the leading digital marketers in the world. His media company NP Digital has over 1,000 employees and work out of 28 different countries. Neil has built his YouTube channel to over 1.5 million subscribers, his LinkedIn to over 800,000 followers and so much more. Today he sits down with Richard to discuss everything from SEO on YouTube, how to start a channel in 2026 and the biggest mistakes people make when marketing their content. --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Guests Socials YouTube: https://www.youtube.com/@neilpatel/featured LinkedIn: https://www.linkedin.com/in/neilkpatel/ --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 Intro 00:44 Who Is Neil Patel 01:34 What’s Changed in Content 02:54 How Neil Creates Content 04:08 How People Create Great Content 05:45 How To Compete With AI 07:06 Platform Conversions 08:50 Personal vs Corporate Brand 13:20 Biggest Brand Mistakes 15:22 How To Build The Best Team 16:37 SEO On YouTube 17:17 SEO Optimizations on YouTube 18:54 When YouTube Was Easy 20:22 How To Market Your YouTube 21:52 The Trap Marketers Fall Into 24:32 How To Start Content in 2026

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us to work with Jonathan and the team: https://1of10.com/strategy Jonathan is a Senior YouTube Strategist at 1of10. He's been uploading YouTube videos for over 11 years and is truly one of the brightest minds when it comes to growing YouTube channels. In this episode, he breaks down how to best use Outlier Theory, how to ideate winning videos and ultimately, how to get way more views than what you're currently hitting. Whether you're a big channel, small channel or someone aspirational to YouTube, this episode is full of top tier advice that people pay thousands for. --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 Intro 00:48 YouTube’s Top Strategist 01:18 How To Grow Your Channel 05:04 Finding Viral Video Ideas 08:04 How To Master Outlier Theory 13:49 #1 Skill To Grow 18:18 Growing Small YouTube Channels 27:39 From 10k Views to 100k Views 32:30 Jonathan’s YouTube Story 37:30 Final Tip

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Meet Matty. The co-founder of one of YouTube's biggest personal brand channels. He and his brother, Mike were once years into studies, on the path to becoming Doctors. They started a YouTube channel together as a creative outlet. That channel became their passion, led to them quitting their studies and now sits at over 1.3 million subscribers. Today Matty shares his journey, the story behind their most viral videos and how people can grow on YouTube in 2026. Get the Chrome extension: https://chromewebstore.google.com/det... Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Guests Socials YouTube: / @mikeandmatty Instagram: / mattygrov Website: https://mikeandmatty.com/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 Intro 00:49 Who Is Matty? 02:08 From Doctor To YouTuber 04:55 Matty's Viral Videos 07:47 How Matty Was Early On YouTube 10:43 How To Ideate Million View Vids 15:36 How To Research YouTube 17:08 Where To Find Inspiration 19:30 From 250k - 500k 20:53 When To Hire 24:05 How They Found Their Niche 27:15 Building Systems 29:10 Building Revenue Streams 32:47 Quitting As A Doctor 40:27 Using AI For YouTube 41:43 Final Piece of Advice