Advertise on podcast: Boutique Hotel Secrets Podcast

In this episode, Adam and Micah discuss the challenges and strategies of preparing for a grand hotel opening, including construction setbacks, staff empowerment, guest experience innovations, and social media marketing. They share insights on maintaining standards, leveraging influencer collaborations, and creating memorable guest moments. Affiliate code for Quo https://get.quo.com/mdvsnezsa1lk  Affiliate code for MEWS https://referrals.mews.com/u0AExnZa Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1 Thinking about Boutique Hotels? Schedule a call: https://bit.ly/4t1q3bb 🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit 📍Welcome to Page Mural — one of the local spots mentioned in this episode: http://bit.ly/4tCjOu4

In this episode, Adam Walz and Micah discuss the ongoing renovation and transformation of their boutique hotel, sharing insights on project management, guest experience, and innovative amenities. They explore practical strategies for managing change, enhancing guest satisfaction, and creating a unique hospitality experience. Affiliate code for Quo https://get.quo.com/mdvsnezsa1lk  Affiliate code for MEWS https://referrals.mews.com/u0AExnZa Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1 Thinking about Boutique Hotels? Schedule a call: https://bit.ly/4t1q3bb 🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit 📍Welcome to Page Mural — one of the local spots mentioned in this episode: http://bit.ly/4tCjOu4

In this episode, Bashar Wali shares his insights on hospitality, emphasizing emotional intelligence, guest experience, and industry trends. Discover practical tips for creating memorable guest journeys and building authentic hotel brands. Connect with Bashar: Find him in Instagram: @basharwali Affiliate code for Quo https://get.quo.com/mdvsnezsa1lk  Affiliate code for MEWS https://referrals.mews.com/u0AExnZa Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1 Thinking about Boutique Hotels? Schedule a call: https://bit.ly/4t1q3bb 🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit 📍Welcome to Page Mural — one of the local spots mentioned in this episode: http://bit.ly/4tCjOu4

In this episode, Michael Russell shares his journey from short-term rentals to building a successful hostel empire, emphasizing resilience, guest experience, and strategic pivots in hospitality. Connect with Michael: Find her in Instagram: @reachmichael Affiliate code for Quo https://get.quo.com/mdvsnezsa1lk  Affiliate code for MEWS https://referrals.mews.com/u0AExnZa Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1 Thinking about Boutique Hotels? Schedule a call: https://bit.ly/4t1q3bb 🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit 📍Welcome to Page Mural — one of the local spots mentioned in this episode: http://bit.ly/4tCjOu4

In this episode, Laurean Sahilices shares expert insights on repositioning and opening boutique hotels, emphasizing strategy, storytelling, and leveraging technology to create unique guest experiences. Perfect for first-time hotel owners and industry veterans alike. Connect with Laurean: Find her in Instagram: thehotelmarketinglady Affiliate code for Quo https://get.quo.com/mdvsnezsa1lk  Affiliate code for MEWS https://referrals.mews.com/u0AExnZa Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1 Thinking about Boutique Hotels? Schedule a call: https://bit.ly/4t1q3bb 🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit 📍Welcome to Page Mural — one of the local spots mentioned in this episode: http://bit.ly/4tCjOu4

In this episode, Adam and Micah celebrate The Wesley Hotel crossing $100K in revenue — up from just $20K — and break down how fresh profiles, smart ad spend, and a 16X ROAS fueled the turnaround. They share lessons from flipping one-star reviews by simply calling guests, update on fire pits, a barrel sauna, and the incoming coffee truck, and reveal how Akia Voice, an AI answering service, could handle 24/7 guest calls and free staff to focus on real hospitality. Affiliate code for Quo https://get.quo.com/mdvsnezsa1lk  Affiliate code for MEWS https://referrals.mews.com/u0AExnZa Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1 Thinking about Boutique Hotels? Schedule a call: https://bit.ly/4t1q3bb 🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit 📍Welcome to Page Mural — one of the local spots mentioned in this episode: http://bit.ly/4tCjOu4

In this episode, Adam and Micah share the chaotic reality of renovating a 50-door boutique hotel in Page, Arizona while keeping it operational — from jackhammering courtyards at 9 AM to recovering upset guests and discovering they were missing 77% of morning phone calls. They also break down creative staffing solutions, the danger of key-person dependency, and the hard-won lessons from surviving a months-long construction funding gap with their SBA 7A loan. Affiliate code for Quo https://get.quo.com/mdvsnezsa1lk  Affiliate code for MEWS https://referrals.mews.com/u0AExnZa Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1 Thinking about Boutique Hotels? Schedule a call: https://bit.ly/4t1q3bb 🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit 📍Welcome to Page Mural — one of the local spots mentioned in this episode: http://bit.ly/4tCjOu4

In this episode, Adam and Micah break down the operational and strategic realities of repositioning the oldest hotel in Page, Arizona into a competitive boutique property — from discovering their entire past guest database was masked and unusable by OTAs, to building a registration card system from scratch, protecting their ADR from day one, and making the bold call to replace a beloved playground with wellness amenities like cold plunges and fire pits. They also share early advertising results hitting 10X ROAS, the challenges of running lean with no GM or GC on-site, and why one $200 booking is worth more than two at $100. Affiliate code for Quo https://get.quo.com/mdvsnezsa1lk  Affiliate code for MEWS https://referrals.mews.com/u0AExnZa Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1 Thinking about Boutique Hotels? Schedule a call: https://bit.ly/4t1q3bb 🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit 📍Welcome to Page Mural — one of the local spots mentioned in this episode: http://bit.ly/4tCjOu4

In this episode, Adam and Micah pull back the curtain on the messy reality of opening their first boutique hotel in remote Page, Arizona — from accidentally overbooking on Airbnb and seeing 4.8x revenue growth, to personally guaranteeing a $4.8 million SBA loan where failure literally isn't an option. They also break down construction chaos, the steep learning curve of hotel software systems, and why a travel journalist just declared their property "the default stay" in town. Affiliate code for Quo https://get.quo.com/mdvsnezsa1lk  Affiliate code for MEWS https://referrals.mews.com/u0AExnZa Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1 Thinking about Boutique Hotels? Schedule a call: https://bit.ly/4t1q3bb 🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit 📍Welcome to Page Mural — one of the local spots mentioned in this episode: http://bit.ly/4tCjOu4

In this episode, Adam and Micah record their first-ever in-person podcast from Room 32 of The Wesley in Page, Arizona, pulling back the curtain on what it really takes to reposition a 1960s roadside motel into a boutique hotel 60 days before grand opening. They open up about the scramble for visibility on OTAs, the propane tank debate that nearly divided the partnership, a disco deck that has Adam ready to grab a mic — and the uncomfortable truth that making payroll has become a move-money-around moment every two weeks.  Affiliate code for Quo https://get.quo.com/mdvsnezsa1lk  Affiliate code for MEWS https://referrals.mews.com/u0AExnZa Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1 Thinking about Boutique Hotels? Schedule a call: https://bit.ly/4t1q3bb 🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit 📍Welcome to Page Mural — one of the local spots mentioned in this episode: http://bit.ly/4tCjOu4

In this episode, Adam and Micah welcome back Michael Sjogren to break down marketing ROI, group bookings, and the capital-raising lessons that come with scaling from short-term rentals into boutique hotels. They also explore the critical mindset shift from playing innkeeper to playing the freedom game, and why going bigger is the only way to build a business that actually works without you. Connect with Mike: Find him on Instagram: @mike.sjogren Affiliate code for Quo https://get.quo.com/mdvsnezsa1lk  Affiliate code for MEWS https://referrals.mews.com/u0AExnZa Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1 Thinking about Boutique Hotels? Schedule a call: https://bit.ly/4t1q3bb 🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit 📍Welcome to Page Mural — one of the local spots mentioned in this episode: http://bit.ly/4tCjOu4

In this episode, we share the wild story of how Google's AI created a business page for The Wesley Hotel without our knowledge — leading to our first one-star review before we even officially launched. We also discuss our influencer outreach experiment that blew up within an hour, the launch of 20 new rooms just in time for July 4th weekend, and how a simple time audit can reveal hidden opportunities in your day.  Affiliate code for Quo https://get.quo.com/mdvsnezsa1lk  Affiliate code for MEWS https://referrals.mews.com/u0AExnZa Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1 Thinking about Boutique Hotels? Schedule a call: https://bit.ly/4t1q3bb 🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit 📍Welcome to Page Mural — one of the local spots mentioned in this episode: http://bit.ly/4tCjOu4

In this episode, Adam and Micah sit down with Scott Eddy — world traveler, hospitality marketing veteran, and one of the first American expats to build a million-follower presence on social media — to dig into why most hotels are leaving enormous brand-building opportunity on the table. Scott shares brutally honest insights on what actually differentiates a boutique hotel in a crowded market, why your Instagram needs to be un-swappable, and how The Wesley is already doing more right than they realize. Connect with Scott: Find him on Instagram: @mrscotteddy  Affiliate code for Quo https://get.quo.com/mdvsnezsa1lk  Affiliate code for MEWS https://referrals.mews.com/u0AExnZa Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1 Thinking about Boutique Hotels? Schedule a call: https://bit.ly/4t1q3bb 🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit 📍Welcome to Page Mural — one of the local spots mentioned in this episode: http://bit.ly/4tCjOu4

In this episode, Mitch Ely shares the scrappy story of how he went from owning a single Airbnb to buying and renovating two boutique motels in Door County, Wisconsin. We dive into his biggest renovation surprises, creative tech-driven guest experience hacks, and the mindset shift required to jump from residential short-term rentals into commercial hospitality. Connect with Mitch: Find him on Instagram: @mitchehly  Affiliate code for Quo https://get.quo.com/mdvsnezsa1lk Affiliate code for MEWS https://referrals.mews.com/u0AExnZa Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1 Thinking about Boutique Hotels? Schedule a call: https://bit.ly/4t1q3bb 🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit 📍Welcome to Page Mural — one of the local spots mentioned in this episode: http://bit.ly/4tCjOu4

In this episode, Adam and Micah pull back the curtain on the messy, motivating reality of renovating The Wesley Hotel — from a gut-punch one-star review to a new GC delivering three times the workload of the last team. They also dig into exciting new revenue experiments including a public pool, a local coffee truck partnership, and a smash burger food truck — plus what a triple net lease actually looks like in practice.  Affiliate code for Quo https://get.quo.com/mdvsnezsa1lk  Affiliate code for MEWS https://referrals.mews.com/u0AExnZa Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 LinkedIn: adaminvests1 Tiktok: adaminvests1 Thinking about Boutique Hotels? Schedule a call: https://bit.ly/4t1q3bb 🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit 📍Welcome to Page Mural — one of the local spots mentioned in this episode: http://bit.ly/4tCjOu4