Advertise on podcast: The Publishing Playbook with Sarah Russo

How does an independent press survive by publishing the books the Big Five overlook? Amherst College professor and Spanglish scholar Ilan Stavans joins Sarah Russo to talk about Restless Books, the press he founded to champion immigrant writers, literature in translation, and the books that live between languages. Ilan shares the origin of Restless Books (including the investor who told him to take a finance course first), the creation of the Kellman Prize for Immigrant Literature, and why he considers Spanglish one of the great creative forces in American English. Ilan and Sarah dig into the practical side of publishing in translation: finding the right translator, editing hybrid-language manuscripts, and navigating the politics around a single project. Ilan also offers advice for immigrant and early-career writers, and makes the case that small presses are doing some of the most important work in publishing today. For more information on Ilan and Restless Books, please visit the website. Books mentioned in this episode[1] : “People Who Live Alone Talk Too Much,” by Sofi Stambo  “A Nation Wrestles with God: American Prophets, Philosophers, and Firebrands,” edited by Ilan Stavans  “The People’s Tongue,” edited by Ilan Stavans  “Cecil the Lion Had to Die,” by Olena Stiazhkina, translated by Dominique Hoffmann  “Daniel and Ismail,” by Juan Pablo Iglesias and illustrated by Alex Peris  “Fictional Translations,” by Ilan Stavans  Also mentioned: Don Quixote, Frankenstein, and The Odyssey Key Moments 2:02 - How a Midlife Crisis Turned Into a Publishing House 📚Ilan's candid story of the investor who told him to take a finance course before he'd give him a dime. 5:31 - The $10,000 Bet That Became an 11-Year Literary Prize 🏆How the Kellman Prize for Immigrant Literature grew from a scrappy idea into a career-launching institution. 8:16 - Editing a 100-Voice Anthology on Faith in America ✝️The Lilly Endowment project that brought Obama, Du Bois, Sontag, Ginsberg, Dickenson, Rushdie, and many others into one book. 11:15 - Why Spanglish Isn't a "Broken" Language 🗣️Ilan on the creative, mestizo identity behind Spanglish, and why he believes there's no single version of it. 19:52 - The Trilingual Children's Book That Took 3 Years to Publish 🌍Finding an Arabic and a Hebrew translator willing to share a byline was "sheer torture." 24:09 - His Best Advice for Immigrant and First-Time Writers ✍️Why Ilan refuses to call anyone's English "broken," and what he tells writers drowning in drafts. [1]not sure if you want to mention the classics he cites at the end: Don Quixote, Frankenstein, and The Odyssey (we sort of have a lot here already) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you a scholar sitting on a manuscript that you think could be a book — but you have no idea where to start? In this episode of The Publishing Playbook, host Sarah Russo sits down with Laura Portwood-Stacer, founder of Manuscript Works and author of two books about academic publishing: “The Book Proposal Book” and “Make Your Manuscript Work.” Laura shares what pulled her out of academia and into editorial consulting, and why “publish or perish” no longer guarantees the payoff it once promised. She breaks down the essential elements of a strong academic book proposal, the real differences between the types of publishers out there, and why authors and editors are on the same team more often than they realize. Laura also dishes on whether academic authors actually need a literary agent, and how generative AI is reshaping trust in publishing. Plus: what it was really like competing on “Jeopardy!” For more information on Laura’s work, please visit Manuscript Works. Books mentioned in this episode: “The Book Proposal Book” by Laura Portwood-Stacer “Make Your Manuscript Work” by Laura Portwood-Stacer “Trans Technologies” by Oliver Haimson (both Laura and the Page One team worked with Oliver on his book) “The Seven Wonders of the Ancient World” by Bettany Hughes Key Moments 00:00 – “That’s Not the Answer” 😤 Laura names the fantasy that finishing a book will magically change your life, and why that unrealistic expectation sets writers up for disappointment. 03:25 – “Publish or Perish” Isn't So Simple Anymore 📚 Laura explains why the old academic career formula has broken down: you can do everything right and still lose the job, the promotion, or the department. 07:12 - The Anatomy of a Strong Book Proposal 📝 Laura walks through exactly what publishers are looking for, breaking down the unspoken checklist most scholars never see. 10:40 – “You’re on the Same Team” 🤝 Laura pushes back on the idea that authors and editors are adversaries, arguing most writers misunderstand just how aligned they actually are with their publisher. 16:37 - Trade, Academic Trade, or Monograph? 🎯 Sarah and Laura unpack the three buckets publishers sort academic books into, and why so many authors overestimate how “trade” their book really is. 20:33 - Do You Actually Need an Agent? 🙋 Laura levels with authors chasing representation: most scholars publishing with university or academic presses don’t need one at all. 21:13 - AI Has Made Everyone a “Paranoid Reader” 🤖 Laura gets candid about how generative AI is eroding trust between editors and authors — and why she resents having become an accidental AI expert. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it take to turn a self-published book into a traditional publishing deal? Science writer Siri Carpenter — executive director of The Open Notebook and author of The Craft of Science Writing — joins host Sarah Russo on The Publishing Playbook to break down her path from self-publishing to an expanded second edition with University of Chicago Press. Siri shares how she landed an agent after self-publishing, why course adoption became the key to her book’s success, and the design decisions that helped it stand out. She also previews her newest project, The Best Science Stories and How They Work (also published by UCP), which features articles and annotations from Mary Roach, Ed Yong, and other leading science journalists. Plus: Siri's take on empathy as a core writing skill, how science writers can combat misinformation, and what she’s currently reading, underwater! In this episode: Why Siri self-published The Craft of Science Writing before going the traditional route How course adoption drove sales and caught a publisher’s attention The behind-the-scenes story of landing a University of Chicago Press deal What makes The Best Science Stories and How They Work different from a typical writing anthology Why empathy is essential in all good writing If you’re a writer, editor, or aspiring author weighing self-publishing vs. traditional publishing, this episode is for you. Subscribe to The Publishing Playbook for new episodes every week. For more information on Siri’s work, please visit The Open Notebook Books mentioned in this episode: “The Craft of Science Writing,” edited by Siri Carpenter “The Best Science Stories and How They Work,” edited by Siri Carpenter “A Sand County Almanac: And Sketches Here and There,” by Aldo Leopold “Why We Swim,” by Bonnie Tsui “You Are Here: Poetry in the Natural World,” by Ada Limón “The Sea Around Us,” by Rachel Carson Key Moments 00:57 — Why Siri Started The Open Notebook 📓 Siri opens up about feeling isolated as a freelance science writer, and how a friendship with a fellow journalist sparked the side project that became a major nonprofit. 02:58 — The Real Reason Siri Self-Published Her First Book 📖 Agents wouldn't touch "The Craft of Science Writing,” so Siri went the self-publishing route instead, admitting just how naive she was about the workload ahead. 05:18 — From Self-Published to University of Chicago Press 🎓 Siri walks through how a self-published book still sold over 3,000 copies and eventually landed her an agent and a traditional book deal for a second edition. 10:32 — Designing a Book You Can Read in a Hammock 🌳 Siri describes the collaborative design process behind “The Best Science Stories and How They Work,” where original articles sit side-by-side with expert annotations in the margins. 15:39 — “Every Story Is a Science Story” — Even Traffic Reports 🚗 Siri unpacks The Open Notebook’s tagline with a hilarious real-life story about a stranger shouting “what’s a science story today?” out a truck window. 19:46 — Can Journalists Actually Fight Misinformation? 🔍 Siri gets real about the uphill battle science journalists face against well-funded disinformation campaigns, and the role storytelling still plays in helping readers think critically. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Great books don't happen by accident. Sarah Crichton, one of publishing's most respected voices and the founder of Sarah Crichton Books at FSG, joins host Sarah Russo for an unfiltered conversation about what it takes to acquire, edit, and launch books that last. They cover everything: crashing books in secret, fighting for the right jacket design, discovering A Long Way Gone by child soldier, Ishmael Beah, the differences between being a publisher and an editor, what to understand about hiring a developmental editor, and more. Whether you're an author, aspiring editor, or publishing professional, this episode is a masterclass. For more information on Sarah Crichton’s work, visit her website: Sarah’s website or connect with her on LinkedIn Books mentioned in this episode: “Cyberwar” by Kathleen Hall Jamieson “A Long Way Gone: Memoirs of a Boy Soldier” by Ishmael Beah “What Is the What” by Dave Eggers “A Mighty Heart” by Mariane Pearl, co-written with Sarah Crichton “Portrait of a Marriage: A Memoir” by Judy Crichton and Jennifer Crichton “Fierce Attachments” by Vivian Gornick “The Odd Woman and the City” by Vivian Gornick “M Train” by Patti Smith Key Moments 00:44 — How Magazine Editors Think About Readers Sarah Crichton explains how her magazine background gave her a superpower most book editors lack: never forgetting the reader exists. 02:27 — What It Really Means to "Crash" a Book Sarah C. breaks down the secret, adrenaline-fueled process of rushing a book to publication in weeks instead of years. 05:09 — The Editor vs. Publisher Divide (And Why It's Disappearing) Hear about the traditional difference between an editor and a publisher — and why the line between them is blurring 07:22 — How She Turned a Rejected Manuscript into a National Phenomenon Sarah C. tells the story of discovering “A Long Way Gone” by Ishmael Beah — a book passed over by every publisher — and how a deliberate cover strategy and the first-ever Starbucks book pick turned it into a classroom staple. 14:58 — What Sarah Looks for in a Manuscript (and Why a Great Title Matters More Than You Think) Sarah reveals what makes her sit up when reading a submission, and the brutal reality of how critics decide what to review. 17:08 — Developmental Editors, Self-Publishing, and "Hitting the Lottery" Sarah gets candid about the economics of book doctoring, shares the story of self-publishing her late mother's memoir, and explains the role of a developmental editor. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if in the age of AI generated content, the most important part of being visible online is just being a human? In this episode of The Publishing Playbook, host Sarah Russo sits down with Louise Brogan to talk about how the most powerful book marketing tool accessible to authors isn't Instagram or TikTok — it's LinkedIn. Louise is a LinkedIn expert, digital marketing strategist, author of "Raise Your Visibility Online," and host of a YouTube channel with the same name. Sarah and Louise discuss how authors can stop overlooking LinkedIn and start using it strategically. And they cover it all, from optimizing your profile and beating the algorithm to repurposing book content and building a newsletter audience. Louise also explains that as AI content grows on social media, authentic human voices matter more than ever. If you work in publishing marketing or PR — or you're an author trying to build your platform — this episode is essential listening. For more information on Louise’s work, visit her website: Louise's Website Books mentioned in this episode: “Raise Your Visibility Online” by Louise Brogan “The Barbecue at No. 9” by Jennie Godfrey Key Moments 01:11 — How Louise Brogan Built a LinkedIn Empire 🚀 Louise shares how she accidentally became a LinkedIn expert in 2017, when she decided to niche down to the one platform nobody else wanted. 03:16 — Why Most People Are Afraid to Post on LinkedIn 😰 Louise reveals that only 3% of LinkedIn users are creators — and explains why fear of judgment is keeping the other 97% silent. 04:30 — LinkedIn Is Like Your Favorite Industry Conference 🎤 Louise breaks down her signature analogy for understanding LinkedIn: showing up, making conversation, and not leaving without talking to anyone. 07:28 — The Profile Mistakes You're Probably Making ⚠️ Louise walks through the most common LinkedIn profile errors she sees, including why burying your key information and skills is killing your visibility. 13:20 — Why a LinkedIn Newsletter Is More Powerful Than a Substack 📬 Louise explains how publishing a LinkedIn newsletter automatically notifies your entire network — and lands directly in subscribers' email inboxes. 21:16 — Your Book's Chapters Are Your Content Strategy 📖 Louise outlines her "Create Once, Publish Everywhere" methodology and explains why authors who already have a book have everything they need to show up consistently on LinkedIn. Find Louise Online: Louise Brogan's Website Louise's YouTube Find Louise on LinkedIn Louise’s book: Link Follow Sarah on LinkedIn: Sarah Russo Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the most powerful tool in your book marketing strategy isn't social media — it's your local library? In the debut episode of The Publishing Playbook, host Sarah Russo of Page One Media sits down with publishing veteran Erin Cox to unpack one of the industry's most overlooked opportunities: libraries. With a career spanning publicity at Scribner and HarperCollins, agenting, and her current role as publisher of Publishing Perspectives and co-founder of Words and Money, Erin brings rare, 360-degree expertise to the conversation. Together, Sarah and Erin break down how libraries actually buy books, why they're a powerful (and underutilized) marketing channel for authors, and the misconceptions that are costing publishers real money. Whether you're a debut author, a seasoned writer, or publishing-curious, this episode will change how you think about getting your book into readers' hands. Words & Money Publishing Perspectives Essay by Auyon Mukharji, author of HEARTLAND MASALA PageMatch by Spotify Key Moments 0:00 - Libraries Are Selling Books 📚 Erin explains why libraries aren't the enemy of book sales — they are book sales. 1:56 - Meet Erin Cox 🎙️ Host Sarah Russo introduces her guest: a publishing lifer whose career spans Scribner, HarperCollins, The New Yorker, literary agenting, and beyond. 7:28 - Words and Money 💡 Erin shares the origin story of her new venture with Andrew Albanese, a digital media platform shining a spotlight on libraries' overlooked role in publishing. 8:19 - The Library Misconception 🏛️ Sarah and Erin bust the myth that libraries hurt book sales and explain why those purchases are some of the best a publisher can get. 14:24 - The Hold System Trap ⚠️ Erin reveals why encouraging fans to place library holds can actually backfire — and hurt smaller publishers in the process. 21:23 - Reasons to Be Excited 🎧 Erin shares the publishing news she's genuinely buzzing about, including Spotify's surprising new moves that are bringing print books and audio together in a whole new way. Books and authors mentioned in this episode. We encourage you to check them out at the library, buy them from your local independent bookstore or from Bookshop.org: My Antonia by Will Cather Richard Powers’s The Overstory and Playground Justin Cronin's The Ferryman Laura Ingalls Wilder Prairie Fires: The American Dreams of Laura Ingalls Wilder by Caroline Fraser Judy Bloom Anne Rice’s Interview with a Vampire (and the book I read the manuscript of at my very first job in publishing was Merrick) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.