Do you wish you had the step by step formula to grow your online coaching business without social media?
Do you ever think to yourself, “I wish someone would just tell me exactly what to do”
Feeling burnt out, overwhelmed, overthinking and stuck or like you don’t have enough time or energy to figure it all out on your own?
Do you wish someone would just make it simple? Just hand you a simple step by step guide to qualifying leads and converting them to paying clients?
Maybe you just want a side hustle that earns good money?
Do you want a comfortable lead generation strategy that works and an authentic way to sell your coaching?
If the answer is yes, this podcast is for you!
This podcast will help you create more confidence and cash in your business through learning what actually works in lead generation and sales for coaches. Finally achieve financial stability so you can invest in your business, hire helpers, and be able to focus more on having an impact on your clients. All without having to become an influencer or go viral on social media.
Hey, I'm Janelle. A business coach, sales pro, Harvard grad and weiner dog mom! Since 2010, I’ve helped coaches sell their programs and 1-1 coaching. Selling coaching is unlike any other type of sales out there. In order to succeed you need a specific blueprint based on your personal style, subject matter and brand.
So, grab your notebook and pen and change into your favorite pair of comfy pants cause it's time to transform your coaching business!
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5 - Sales Is Scary Until You Know Exactly What to Say
2026/10/22
Sales Is Scary Until You Know Exactly What to Say
If you’re a coach who is great at coaching but struggles when it comes to selling your coaching, this episode is for you.
Maybe you want to work from home and build an online business, but getting clients feels harder than it should.
Maybe you’re thinking:
“I don’t know what I don’t know.”
“Just tell me exactly what to do.”
“I’m overwhelmed, overthinking and I’m stuck.”
“How do I get clients without social media?”
Or maybe you simply think…
“Sales scares me.”
I get it.
But what if sales doesn’t have to feel scary, pushy, or salesy?
What if you simply need a sales process and some clarity around exactly what to say?
In this episode, I’m breaking sales down into three simple stages:
1. ATTRACT
Sales actually starts before the sales call.
Your lead generation—whether that’s content, your website, emails, advertising, or another marketing strategy—needs to speak the language of the person you want to work with.
When your ideal client sees their own problems, frustrations, wants, and words reflected in your marketing, they think:
“She gets me.”
That feeling of being understood is a huge part of the sales process.
If your ideal client is saying, “I need to make money,” “I want to work from home,” “I want to make $100K,” or “I don't have enough time or energy to figure it all out on my own,” those are the kinds of words you want showing up in your marketing.
You don't need to guess what your audience wants to hear. Listen to what they're already saying.
2. DISCOVER
Once someone becomes a lead, your job on the discovery call isn't to give them a free coaching session.
It's to understand what's really going on.
Where are they now?
Where do they want to be?
What's getting in the way?
What have they already tried?
And most importantly: what is the gap between where they are and where they want to go?
That's where you uncover the pain–pleasure gap.
You want to understand both sides—the problem they're experiencing now and the result they want badly enough to invest in solving it.
And then you reflect what you've heard.
For example:
“So what I'm hearing is that you're overwhelmed because you don't have a clear roadmap, and you're tired of trying to figure everything out on your own. Is that right?”
That is what creates trust.
Not a clever sales pitch.
Being understood.
3. CLOSE
Once you understand the current situation, the desired outcome, and the gap between the two, you can connect the dots.
You explain what you believe would help and why.
Then you ask:
“Would you like to move forward?”
That's selling.
You don't have to convince someone.
You don't have to manipulate them.
You don't have to become a different personality.
You simply need to determine whether there's a problem you can help solve, whether they want to solve it, and whether your offer is the right solution.
And yes, sometimes you'll hear:
“It's too expensive.”
Instead of immediately defending your price or offering a discount, get curious.
You might ask:
“Is the investment itself the concern, or are you unsure whether this is the right solution for you?”
That question can tell you a lot.
Because sometimes the objection isn't actually about money. Sometimes they're not convinced the solution will get them where they want to go.
Sales Doesn't Have to Be Scary
If you want to build an online business, get clients, create financial freedom, and eventually make $100K or more from your coaching, learning how to sell is part of the job.
But you don't need to become a “salesperson.”
You need to learn how to communicate the value of what you do, understand your clients, and confidently invite the right people to work with you.
Attract. Discover. Close.
That's the framework.
And the next time you think, “Sales scares me,” remember:
The scariest thing isn't selling. It's having an amazing business and never asking anyone to buy.
4 - Why Your Income Doesn't Match Your Level of Talent
2026/10/15
Why Your Income Doesn't Match Your Level of Talent
You're talented. You're knowledgeable. You know you can help people.
So why doesn't your income match your level of talent?
If you're trying to make money online, build an online business, work from home, get clients, make $100K, create financial freedom, or build multiple streams of income, you may be assuming that you simply need to become better at what you do.
But what if you're already good enough?
What if the missing piece isn't your talent—but a business skill you haven't learned yet?
In this episode, we're talking about why some incredibly talented coaches, consultants, experts, and helping professionals struggle to make money while people with less expertise sometimes build highly profitable businesses.
The people making the most money aren't necessarily the most talented people.
They're often the people who have identified the skills they don't have—and learned the skills their particular business requires.
That might be:
Sales
Lead generation
Getting clients
Creating an effective offer
Marketing
Messaging
Pricing
Closing sales
Handling objections
Producing long-form content
Creating content that gets found
Building trust
Follow-up
Consistency and execution
Building systems
Knowing when to outsource or get help
If you've ever thought:
“I don't know what I don't know.”
“Just tell me exactly what to do.”
“How do I get clients without social media?”
“I'm overwhelmed, overthinking and I'm stuck.”
“I need to make money.”
“Sales scares me.”
“How do I attract paying clients on autopilot?”
You're not alone.
The problem may not be that you need more talent.
It may be that you're missing a specific business skill that's preventing your talent from turning into income.
We'll look at why being an amazing coach doesn't automatically make you good at sales, why expertise doesn't automatically generate leads, why you don't necessarily need social media to build a successful online business, and why the right long-form content, sales strategy, or lead-generation strategy can be far more valuable than simply creating more content.
You'll also learn how to identify the one skill gap that's currently limiting your income, so you can stop trying to learn everything and focus on the skill that could actually move your business forward.
Because you don't need to know everything.
You need to know what you don't know—and what matters most for the business you're trying to build.
If your goal is to work from home, make money online, build a side hustle, create extra income, get more clients, make $100K, achieve financial freedom, or build a meaningful online business, this episode will help you think about your business differently.
Your current income isn't a verdict on your talent.
It's information.
And once you identify what's missing, you can learn it, hire for it, outsource it, partner with someone who has it, or choose a business model that doesn't depend on it.
You don't need another complicated roadmap.
You need clarity about the skills that will actually help you turn your expertise into paying clients, income, and financial freedom.
Talent gets you good at what you do. Business skills help you get paid for it.
3 - Three Questions to Break Your Money Ceiling and Build an Online Business That Creates Financial Freedom
2026/10/08
3 Questions to Break Your Money Ceiling and Build an Online Business That Creates Financial Freedom
What if building an online business isn't really about making as much money as possible—but about creating the right amount of income to build the life you actually want?
If you've been thinking, “I need to make money,” “I want to work from home,” “How do I make money online?” “I want to make $100K,” or “I need another stream of income,” this episode will help you step back and get clear on what you're really trying to create.
Before you start another side hustle, buy another online business course, try to figure out social media, or spend hours searching for how to get clients, there are three questions you need to answer.
Because you don't need to build a million-dollar business if what you really need is an additional $5,000 a month.
You don't need to become an influencer if your goal is simply to create independent income, financial freedom, and more flexibility.
And you don't need to figure everything out on your own.
In this episode, we'll explore:
How much money do you actually need?
Most people know they want to make more money, but they haven't actually figured out how much money they need.
We'll talk about some of the basic financial principles that can help you get clear: understanding your expenses, creating a budget, reducing unnecessary spending, building a surplus, saving for emergencies, investing for retirement, and deciding how much income you actually need to support the life you want.
Because if every dollar you earn goes back out the door, simply making more money won't necessarily create financial freedom.
You'll learn why knowing your personal financial number can also completely change the way you approach an online business or side hustle.
Maybe you don't need a six-figure business.
Maybe you need an extra $2,000, $5,000, or $10,000 a month.
And once you know your number, you can figure out exactly what kind of business, offer, clients, and sales strategy could help you get there.
Why are you creating a business?
This is the question almost nobody asks.
We immediately start asking:
What online business should I start?
How do I get clients?
How do I make money online?
Do I need social media?
What should I sell?
How do I create multiple streams of income?
But before any of that, you need to ask:
What is this business actually for?
Do you want to work from home?
Do you want more flexibility?
Do you want to stay home with your kids—or your dog?
Are you trying to save money to buy a home?
Are you trying to catch up on retirement?
Do you want to escape a job that's burning you out?
Are you reinventing yourself in midlife?
Do you need an income of your own?
Do you want to create financial independence?
Do you want to build something meaningful and have an impact?
Your answers determine what kind of business you actually need.
Your online business should be a vehicle for the life you want, not another source of overwhelm.
Does your current day-to-day life reflect what you want to achieve?
This one can be uncomfortable.
If someone looked at how you're spending your time, energy, money, and attention, would they be able to see the life you say you want?
We can say we want financial freedom while spending every dollar we earn.
We can say we want to build an online business while spending hours consuming information instead of taking action.
We can say we want to make $100K while avoiding sales because sales scares us.
We can say we want to work from home while never creating the time or energy to build the business.
And we can say we want more freedom while building a business that requires us to be online all day.
This episode is about getting honest about that gap—and using that clarity to make different decisions.
From $80K in Debt to $800K+ in Net Worth
I'll also share how I went from approximately $80,000 in debt to more than $800,000 in net worth in about 10 years, and how getting these questions right changed the way I thought about money, income, business, saving, and investing.
Creating independent income through business was an important part of that journey.
Because while financial education can help you manage the money you have, there is also tremendous power in learning how to increase your earning capacity.
That might mean starting an online business, building a coaching business, creating a side hustle, adding another income stream, or developing a business that eventually replaces your employment income.
You don't have to know everything right away.
You don't have to have the perfect business idea.
And you don't have to become a social media expert.
You can start by getting clear about how much money you need, why you want to create a business, and what kind of life you're actually trying to build.
If you've been saying:
“I don't know what I don't know.”
“Just tell me exactly what to do.”
“How do I get clients without social media?”
“I'm overwhelmed, overthinking and I'm stuck.”
“I need to make money.”
“I don't have enough time or energy to figure it all out on my own.”
This episode is for you.
Because creating financial freedom, multiple streams of income, an online business, and a more abundant life doesn't have to start with doing more.
It can start with getting clear.
Clarity breeds results.
And the goal isn't simply to build a prosperous business.
The goal is to build a prosperous life.
2 - Three Mindset Shifts to 100k
2026/10/01
Imagine If You Could Make $100K From Your Coaching Business...
What if you could build a $100K coaching business without becoming a sales expert, posting constantly on social media, or feeling like you have to become someone you're not?
If you've ever thought, “I don't know what I don't know,” “Just tell me exactly what to do,” or “I need to make money,” this episode is for you.
Maybe you're overwhelmed, overthinking and stuck. Maybe you're burnt out from what you've been doing and want to reinvent yourself. Or maybe you have the coaching skills, but you don't know how to get clients, attract paying clients, generate leads, or sell your coaching without feeling uncomfortable.
In this episode, we'll simplify the sales process and break down the skills you need to start building a profitable coaching business from home.
You'll learn:
Why you don't need to become “salesy” to sell coaching
The mindset shift that makes sales feel more comfortable and non-confrontational
How to communicate the problem you solve instead of simply describing your coaching program
How to get clients without relying entirely on social media or algorithms
Why your sales strategy matters more than constantly creating more content
How to ask for the sale confidently during a closing call
Three practical sales steps you can implement this week
How consistency, discipline, and routine can help you turn a simple roadmap into a real business
If you're dreaming of working from home, creating financial freedom and security, having more freedom and flexibility, building something meaningful, or making $100K, you don't need to figure everything out at once.
You need to know the next step.
And if you've been asking, “How do I get clients without social media?”, “How do I monetize what I know?” or “How do I build a business without relying on algorithms?”—this episode will give you a simpler way to think about it.
We'll talk about lead generation, getting clients, sales strategy, asking for the sale, closing calls, high-ticket coaching, monetizing your expertise, and building a business that can eventually support multiple streams of income and greater financial freedom.
You don't need another complicated strategy.
You need a simple roadmap, the exact steps, and the willingness to consistently execute them.
In This Episode
01:00 — Why sales scares so many coaches
04:00 — Why sales isn't about convincing people
08:00 — How to sell the problem you solve
12:00 — Getting clients without social media
16:00 — How to confidently ask for the sale
20:00 — Your 3-step sales practice for this week
24:00 — Turning your coaching skills into a $100K business
If you're ready to get unstuck, simplify your business, and learn how to turn what you know into income, this episode is your next step.
1 - Get unstuck with this simple online business model
2026/09/21
Do you wish your business could reach $100k?
Do you wish you had the step by step formula to grow your online coaching business without social media?
Do you think to yourself, “I wish someone would just tell me exactly what to do”?
Do you feel overwhelmed, overthinking and stuck and like you don’t have enough time or energy to figure it all out on your own?
Do you say to yourself “I just don’t know what I don’t know. I wish someone would just tell me the exact steps to take to make my business profitable”
Does sales feel scary? Afraid to get on yet another sales call and walk away empty handed?
Do you wish someone would just make it simple? Just hand you a simple step by step guide to qualifying leads and converting them to paying clients?
Do you wish you had a comfortable, non-confrontational way to generate leads and to sell on calls?
And do you wish you knew how to set your business systems up right the first time so you can generate sales sustainably and consistently?
I am so excited you're here! This podcast will help you create more confidence and cash in your business through learning what actually works in lead generation and sales for coaches. So you can create something of your own and quit your 9-5. So you can focus on having an impact on your clients and finally having a consistent multi-six-figure income so you can finally have financial freedom and stability to do the work and the things that bring you joy. All without having to become an influencer or go viral on social media.
The Profitable online coach
2026/09/18
Do you wish your business could make more money? Do you wish you had the step by step formula to grow your online coaching business without social media? Do you think to yourself, “I wish someone would just tell me exactly what to do” ? Do you feel overwhelmed, overthinking and stuck and like you don’t have enough time or energy to figure it all out on your own? Do you say to yourself “I just don’t know what I don’t know. I wish someone would just tell me the exact steps to take to make my business profitable” Does sales feel scary? Afraid to get on yet another sales call and walk away empty handed?
Do you wish someone would just make it simple? Just hand you a simple step by step guide to qualifying leads and converting them to paying clients?
Do you wish you had a comfortable, non-confrontational way to generate leads and to sell on calls? And do you wish you knew how to set your business systems up right the first time so you can generate sales sustainably and consistently?
I am so excited you're here! This podcast will help you create more confidence and cash in your business through learning what actually works in lead generation and sales for coaches. So you can create something of your own and quit your 9-5. So you can focus on having an impact on your clients and finally having a consistent six-figure income so you can finally have financial freedom and stability to do the work and the things that bring you joy. All without having to become an influencer or go viral on social media.
Hey, I'm Janelle. A business coach, sales pro, Harvard grad and weiner dog mom! Since 2010, I’ve helped coaches sell their programs and 1-1 coaching. Selling coaching is unlike any other type of sales out there and you need a specific blueprint based on your style, subject matter and brand.
Ever wonder why so many impactful coaches and teachers fail at business even though they change lives with their skills? While other, less skilled coaches make multiple six figures? Me too! For years I was chasing the algorithms and sales trends that just didn’t work for coaches. I was obsessed with going viral, getting a crazy amount of likes and leads. I invested in countless business programs that promised overnight success but just weren’t a fit for my personality and that stole my time, money and joy. What I learned was what makes coaching businesses so unique and why you need a tailored strategy to be successful.
I finally realized that if I was going to find financial freedom and joy in my business, I needed to understand how lead generation and sales in coaching businesses actually works. (and what doesn’t work).
I created a business that fits ME. A simple strategy that I could actually stick with. A blueprint that made business profitable and fun. And I'm excited to share it with you.
If you are ready to finally discover a simple, step by step business plan that is built specifically for purpose driven coaches this podcast is for you!
So, Grab your notebook and pen, and change into your favorite pair of comfy pants, cause it's time to transform your coaching business!
Podcast reviews
Read The Profitable Online Coach - Make money online, Work from home, Side hustle, Online business, High ticket sales podcast reviews
5 out of 5
20 reviews
★★★★★
Camaraza1217 2026/10/20
So Much Value and Encouragement
I love how Janelle makes business and entrepreneurship feel less overwhelming! Her advice is practical, encouraging, and easy to understand. This podc...
★★★★★
ChristieMarie007 2026/10/19
5 stars for Janelle!
Grateful for the wisdom and knowledge Janelle shares in this teaching. Anyone can benefit from listening to her.
★★★★★
RozePetalOnABush 2026/10/13
Janelle is amazing
Janelle is such an amazing person.
★★★★★
GASned14 2026/10/13
Solid Coaching!
Such great perspective on financial freedom and how to approach. Choice, flexibility… AMEN! Create a surplus! Love this and totally worth the listen!
★★★★★
AcumommatoDrew 2026/10/11
Positive and uplifting talk on HOW to actually be a good coach!
I really learned a lot from Janelle and how she breaks down the mindset shifts of what to focus on. It takes away the pressure and “scary” sales mind...
★★★★★
Tarra Rea 2026/10/11
The tips from Janelle are SO good!!
It’s true, you have to have a blueprint, a strategy for being a successful online coach, let Janelle teach you!
★★★★★
iDevote 2026/10/11
Experienced Expert ⭐️
So thankful I get to glean from this Podcast because Janelle shares so much valuable insight ⭐️ I look forward to learning more!
★★★★★
Luciana Harrington 2026/10/09
Great info!
Love this podcast! Janelle speaks from experience and shares excellent information for coaches looking to grow their business. Can’t wait to keep lear...
★★★★★
The Almighty Father 2026/10/09
Great listen!
She’s awesome! Great content!!!
★★★★★
Daydreamer and Christ Follower 2026/10/09
Excellent Info
This podcast really breaks down all of the information into simple steps in which to execute to start a coaching business. Janelle talks to you like a...
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