Advertise on podcast: Home Hero Podcast

Pricing on your website is no longer just a trust signal, it’s becoming a search signal. If you’re a home service business owner wondering whether to show prices, ranges, trip fees, or nothing at all, Jason and Coby break down the potential benefits, risks, and ways AI-driven search is changing the decision.Jason shares why search engines and AI tools are increasingly surfacing pricing information, and why even a simple range may help your business appear in search results and recommendations. Coby brings the contractor’s perspective, sharing how website pricing helped set expectations and filter out tire kickers—and where it also created friction when each job came with unknowns. In this episode, you’ll learn: Why pricing may affect your visibility in search and AI recommendationsHow price ranges, minimum fees, and trip fees compare with pricing calculatorsWhen showing prices can build trust—and when it may deter potential customersWhether project posts with approximate pricing offer a useful middle groundHow to avoid boxing yourself in when every job has different variablesThe right approach depends on your business. If you’re busy and want to filter for better-fit leads, pricing may help. If you need more inquiries or are still figuring out your costs, putting prices front and center may not be the right move yet.For owners in handyman, remodeling, roofing, and other home service businesses, this conversation offers a practical way to weigh transparency, lead quality, and online visibility before deciding what to publish. 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity 👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/ New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

In this episode of the Home Hero Podcast, Jason Call discusses the significance of Google Business Profiles for local businesses, particularly in the handyman and home service sectors. He provides insights on how to optimize these profiles to enhance visibility and attract more clients. 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity 👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/ New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

In this episode of the Home Hero Podcast, Jason Call and Coby McManaman interviews Alan Lee, a prominent figure in the handyman industry. They discuss Alan's journey from being an automotive technician to establishing a successful handyman business, the lessons learned in pricing, and the importance of value perception in attracting clients. In this conversation, the speakers discuss the importance of building trust and value in business interactions, emphasizing how perceived value influences pricing. They also explore the complexities of debt management in business, sharing personal experiences and strategies for using tools effectively to enhance productivity. Key Topics: Alan Lee's entrepreneurial journeyLessons on pricing and value perceptionStrategies for managing debt in businessTools and equipment essentials for handymenMarketing and customer trust building 👉 Connect with Allen Lee: https://handymanjourney.com/👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity 👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/ New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

The conversation delves into Coby's tool journey, from initial homeowner tools to specialized equipment. It explores the decision-making process for tool purchases, the balance between renting and buying, and the impact of tool choices on business growth. Coby shares insights on tool expenses, specialty tools, and the importance of aligning tool purchases with the business vision. The conversation also touches on the financial aspects of tool purchases and the impact on business operations. Takeaways Tool purchases should align with the purpose and vision of the business.Consider the frequency of tool use and the associated costs when deciding to rent or buy.Proper categorization of tool purchases as expenses and understanding tax implications is crucial for financial management.👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity 👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/ New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

Ben Alexander shares his journey from running a $35 million HVAC division to starting and growing Hank's Handyman Services. He discusses the challenges of pricing, scheduling, and scaling a handyman business, emphasizing the importance of understanding material costs and profit margins. Takeaways Pricing complexity in the handyman industryScheduling challenges and strategies for managing job requestsThe impact of material costs and profit margins on business growth Tier levels for techniciansCreating a career pathChallenges of hiring and training in the handyman industryImportance of systematized trainingDifficulty of sourcing skilled labor in the handyman space Systematizing the business is crucial for growth and scalability.Avoid shiny object syndrome and focus on core business operations before expanding into new areas of service.The sweet spot for growth is around 10-15 trucks, and a revenue range of 3-5 million is manageable and sustainable. 👉Connect with Ben: thetradeworx.com 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity 👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/ New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

The conversation delves into the significance of answering the phone for business owners, addressing the pain of unanswered calls, dealing with spam calls, the value of answering the phone, training and benefits of AI receptionist, mental space and anxiety relief, flexibility and customization of phone answering, and encouragement to answer the phone. Takeaways Importance of answering the phone for business successThe mental space and anxiety relief provided by AI receptionist servicesHosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity 👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/ New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

In this episode, Jason Call and Coby McManaman break down what to do before the slow season hits and what to do once it does. Coby ran his own remodeling crew in Michigan before coming over to the marketing side, so a lot of this is what he actually did to keep work on the books from Thanksgiving through the new year. What we get into: → Why late August and early September is the window, not November → Christmas light setup and teardown, and when adding a service is a red flag instead of a smart play → Working your ghosted estimates from the last six to twelve months → Email and text campaigns to your database, framed around the holidays instead of around you needing work → Personal outreach to your best clients without sounding like you are begging for work → Realtor and property manager punch lists on vacant houses before the first of the year → Booking your big projects backwards so you can pull clients forward instead of pushing them out → Using the slow time to fix your estimate process, your customer experience, and your job costing Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

The conversation addresses the issue of spam calls from individuals claiming to work with Google or Apple Maps. It advises against engaging with these calls and highlights the deceptive nature of the services being offered. The discussion also explores the affiliation of these callers with Google and emphasizes the importance of ignoring such calls. Takeaways Ignore cold calls offering Google or Apple Maps servicesAffiliation with Google is often a sales tactic and not a genuine association Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

Michael Oakes started out coaching basketball and teaching health education in New Jersey. Then he moved west, took a job at a startup called Federal Express when there were six or eight people in the entire Western Division, and spent the next few decades learning business the hard way. He co-founded a same-day delivery company before most people knew what same-day meant, turned it into a national franchise called 1-800 Courier, scaled it to $40 million in revenue, and discovered that the profit at the bottom was close to nothing. That last part is the reason this episode is worth your drive time. Michael has been Jason's business coach for almost ten years, going back to the day Jason pulled a Sundance Coaching business card off the wall at an auto shop while spending most of his savings on an unexpected car repair. He had no revenue yet. He hired a coach anyway, which put his business net negative on day one, and he still calls it one of the best investments he has ever made. In this episode: Why $40 million in top line meant almost nothing, and Michael's rule that business is a sport and net profit is how you keep scoreThe three filters he puts in front of every decision (time, money, and is it right), plus Coby's confession about the hours he spent designing a logo instead of writing the estimates he owed clientsWhy "busy is a disease" and what Michael makes his clients say instead when he asks how their day is goingThe eight pillars every business owner has to keep an eye on, and why being great with your hands only covers one of themHiring for character and attitude instead of skill, and why a culture problem is almost always an owner skill problemJason's three layers of coaching (one on one accountability, industry-specific group coaching, and leadership coaching), which one to start with, and Coby's honest take on doing it backwardsMichael Jordan's passing drills, the flu game, and what fundamentals actually look like in a home service business Whether you have never worked with a coach or you are wondering if the group program you joined is the right fit, this one gives you a clear picture of what real accountability looks like and what it does to a business over ten years. Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

The conversation delves into the challenges of time management for handyman contractors, highlighting the juggling act of balancing work, business management, and personal life. Strategies for managing time, the impact of pricing on time management, and tools and tricks for effective time management are explored in detail. The key takeaways emphasize the challenges faced by contractors and the critical role of pricing in time management. Takeaways Time management challenges for handyman contractorsThe importance of pricing in time management Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: http://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: http://go.handymanmarketingpros.com/p... 👉 Connect with us: 💻 Website: http://handymanmarketingpros.com Facebook Group:  https://www.facebook.com/groups/homeherocommunity New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

The conversation explores new variables introduced by AI as a search platform for consumers, focusing on SEO and AI recommendations. It delves into review diversification, organic socials, brand mentions, and the increased value of websites in the context of AI and SEO. Takeaways Review diversification is crucial for AI recommendations and SEO.Organic socials and community engagement are valuable for brand mentions and AI recommendations.Websites have become significantly more valuable in the context of AI and SEO, emphasizing the importance of helpful, informative content.Websites in AI and SEO Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: http://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: http://go.handymanmarketingpros.com/p... 👉 Connect with us: 💻 Website: http://handymanmarketingpros.com Facebook Group: https://www.facebook.com/groups/homeherocommunity New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

For Taylor and Michael Robair, their story started with a simple problem: one income wasn't covering the bills, and staying home with their kids mattered too much to give up. So Michael started picking up $30 handyman jobs on Angie at night and on weekends, assembling furniture and hanging TVs while the app billed homeowners three times what he took home. A few years later, they run Triangle Handyman Services in Raleigh, North Carolina with a small team, they did around $200K in the first half of 2026, and they're chasing a $500K to $600K year. This one is the honest version of how a family builds something real from scratch. Taylor and Michael sit down with Jason and Coby to walk through it. In this episode: How Michael turned cheap Angie jobs into loyal, direct, repeat clients he still serves todayThe Facebook group post that made Taylor realize handyman work is real moneyGoing from $50 an hour to $145 to $198, and why they stopped telling clients their hourly rateWhy they price every single job on the spot instead of emailing a quote laterThe hiring saga: why a Facebook jobs post beat Indeed, and the applicant who checked all 21 skill boxes straight from Waffle HouseWhy they share their full profit and loss statement with their techniciansThe 21-day stretch that nearly ran them into the ground, and the 5 o'clock boundary that protects their family time nowIf you're grinding through the startup phase or trying to make the jump to full-time, this one is packed with real numbers and honest decisions from a family figuring it out in real time. Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: http://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: http://go.handymanmarketingpros.com/p... 👉 Connect with us: 💻 Website: http://handymanmarketingpros.com Facebook Group: https://www.facebook.com/groups/homeherocommunity New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

Do you really need a contract for every handyman job? Even a $200 TV mount? Jason and Coby go back and forth on this one, and they don't fully agree. Coby's stance is simple: you need a signed agreement 100% of the time, before anyone gets on the schedule. Jason pushes on whether that's realistic for smaller jobs, and where the line actually falls. In this episode: Why Coby calls it an "agreement," not a "contract," and why that word choice mattersThe real reason a $200 job carries way more than $200 of liabilityHow to tie an agreement to your estimate so clients approve it in one clickWriting a scope of work so specific it ends the "I thought that was included" argumentThe toilet flange trick that stops repeat callbacks before they startPayment terms, draw schedules, and getting paid the day you finishThe pet monkey story you have to hear to believeWhy "my clients give me cookies" is not a reason to skip the paperworkCoby learned this running his own remodeling crew in Michigan. Jason learned it as a homeowner, watching a half-day siding job turn into four days of dry rot repair. Where they both land: clear expectations beat a bulletproof contract every time. Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: http://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: http://go.handymanmarketingpros.com/p... 👉 Connect with us: Website: http://handymanmarketingpros.com Facebook Group: https://www.facebook.com/groups/homeherocommunity New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

Here's a free, two-minute Google trick almost no handyman is using yet. Jason and Coby break down Google "preferred sources," a newer feature where your team, family, friends, and good clients can vote for your website as a trusted source. The more of those votes your site collects, the more authority Google may give it, which can help you rank for searches like "handyman near me" and show up when people ask AI tools like Google, ChatGPT, and Gemini for a handyman recommendation. How to do it: send people this link, swapping in your own website: google.com/preferences/source?q=yourwebsite.com Or head straight to google.com/preferences/source and type your site in. It is about as simple as it gets. In this episode: What a Google "preferred source" actually is, explained in plain EnglishWhy more votes can add authority to your website and entity over timeJason's "feed the beast" rule for anything Google gives you a way to submitWhy your website matters more than ever now that AI tools pull from it directlyThe note Coby caught live on the Google page that hints at why ongoing content mattersWant to test it on us? You can add Handyman Marketing Pros as a preferred source here: google.com/preferences/source?q=handymanmarketingpros.com Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: http://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: http://go.handymanmarketingpros.com/p... 👉 Connect with us: 💻 Website: http://handymanmarketingpros.com Facebook Group: https://www.facebook.com/groups/homeherocommunity New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

Jon Sanders took one of the more unusual roads into the trades. He went from full-time firefighter, to church-planting pastor, to running Dakota Small Jobs, a professional handyman business in Sioux Falls, South Dakota that crossed $400,000 in revenue last year and is chasing seven figures in 2026. What makes his story worth your drive time is that he built it on the least glamorous stuff in business. Show up when you say you will. Answer the phone. Do good work. Treat your team like they matter. As Jon puts it, that alone puts you head and shoulders above most of the trades. In this episode: The "three F's" Jon used to land his first jobs with zero budget, plus the Facebook and Nextdoor move most guys get wrongWhy he doesn't make his crew clock out for lunch, and how he builds a team that keeps the business running while he's on vacationRevenue vs profit, requiring 50% deposits for cash flow, and the Profit First system that changed how he sees his money (with Coby's hard-earned warning about spending money you haven't earned yet)When to make your first hire (hint: sooner than you're comfortable) and how to hand off work without becoming the bottleneckTurning van wraps, a strong Google Business Profile, and word of mouth into a lead engine you can dial up when you need itWhether you're booking your first jobs off your personal Facebook page or trying to get off the truck for good, Jon's story is full of practical, do-it-this-week ideas. Connect with Jon and his Handyman Starters community at handymanstarters.com. Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form 👉 Connect with us: 💻 Website: handymanmarketingpros.com ✉️ Email: [email protected] New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.