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Want to know how a sleep sounds app is generating up to $800K/month? In this video, Steve P. Young breaks down the BetterSleep app and reveals the exact onboarding, paywall, and monetization strategies driving massive revenue. If you're building an app, this teardown will show you how to increase conversions, improve retention, and maximize monetization using proven techniques. You'll learn: ✅ The onboarding flow that boosts conversions with sound & personalization ✅ Why social proof before the paywall can increase revenue ✅ How to use data-driven onboarding questions for better marketing ✅ The power of cross-promotion (BetterSleep x BetterHelp strategy) ✅ Why forcing email capture after paywalls can increase LTV ✅ Real examples of paywall flows, discounts, and trial strategies Most apps leave money on the table because of poor onboarding and weak paywalls. This app shows how small UX decisions can lead to massive revenue gains. If you're an app founder, marketer, or growth team looking to improve onboarding, increase conversions, and learn proven monetization strategies from top-performing apps, this is a must-watch. 🔗 Resources & Links: 👉 Check out BetterSleep: https://apps.apple.com/us/app/bettersleep-relax-and-sleep/id314498713 Avail the 50% off on the community annual plans:👉 www.appfounders.co🎟️ Use the code: HDBSTEVE50 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtu.be/8afSYJU-y8s⁠⁠ ********************************************* SPONSORS Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! ⁠⁠B7dev.com ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

What if the real reason your app isn’t growing… isn’t your ads, features, or budget, but your understanding of user psychology? In this special birthday episode, we are joined by Colin Hodge, startup founder and growth expert behind apps with 100M+ users, including the Top 10 dating app DOWN, to break down how the best apps in the world actually grow. From launch to retention to revenue, Colin shares the exact psychological frameworks that drive user behavior, and how you can apply them to your own app today. A must-watch session for app founders, product managers, and growth teams who want to understand user psychology and build apps that drive retention, engagement, and revenue. PS: This episode is extra special as both Steve and Colin are celebrating their birthdays, so expect some fun moments along the way! You will discover: ✅ The 3 core levers to grow any app (paywalls, monetization, retention) ✅ The “Magic Moments” framework that creates addictive user experiences ✅ The psychology behind why users stay, pay, and come back ✅ Real lessons from scaling apps to millions of users Learn More: Colin’s book: colinhodge.com/book Connect with Colin: linkedin.com/in/ckbhodge Avail the 50% off on the community annual plans:👉 www.appfounders.co🎟️ Use the code: HDBSTEVE50 You can also watch this video here: ⁠https://youtube.com/live/f-K7I3KnFns ********************************************* SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: ⁠https://appscreens.com/?via=am ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

Most apps don’t fail because of bad ads… They fail because they don’t produce enough winning creatives. In this video, I’ll show you how to create high-converting UGC-style ads using AI, without hiring creators, managing influencers, or wasting weeks on production. This tool lets you generate dozens of ad creatives in minutes, so you can test faster, scale faster, and finally crack paid acquisition. You’ll Learn: ✅ Why most ad campaigns fail due to a lack of creative volume ✅ How to generate UGC-style ads with AI avatars ✅ The exact workflow to test scripts, hooks, and creators at scale ✅ How to improve ROAS with faster iteration ✅ How to validate winning scripts before hiring real creators Key Takeaway: The game isn’t just about better ads… It’s about producing more winning variations faster than your competitors. AI lets you test 10x more creatives without the headache. This video is perfect for app founders, marketers, agencies, and e-commerce owners who want to scale paid ads faster without relying on expensive or slow UGC creators. Learn More: Create high-converting UGC instantly: https://www.createugc.ai/avsf Some AI UGC videos created with CreateUGC: CreateUGC Videos You can also watch this video here: https://youtu.be/IHy4Xwl9o6g⁠⁠ ********************************************* SPONSORS Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! ⁠⁠B7dev.com ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

In this episode, we are joined by Josh Peleg, who has deployed over $23M into mobile apps and games, to break down how top app studios are using a Wall Street-style playbook to acquire, grow, and scale apps faster than ever. We go deep into the buy vs build decision, how to spot undervalued apps, and the exact frameworks used to turn small apps into massive revenue drivers. Josh will also share real insights from the frontlines, including how his team scaled an app from 200K to 5M MAU, what most founders get wrong about valuations, and the biggest risks you need to watch out for before acquiring any app. If you're an app founder, indie developer, or investor looking to scale faster, reduce risk, and make smarter growth decisions, this episode is for you. You will discover: ✅ Why buying apps can outperform building ✅ How to evaluate apps before acquiring them ✅ When to double down vs kill an app ✅ The full app acquisition process (step-by-step) Learn More: 🌐 BlueThrone: https://bluethrone.io/ 👤 Josh on LinkedIn: https://www.linkedin.com/in/joshpeleg/ 🐦 Twitter/X: https://x.com/alwaysjoshp You can also watch this video here: ⁠⁠https://youtube.com/live/B06YNXmPXSE ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

Looking for a productivity app that actually helps you stop procrastinating and get things done? In this video, we break down the Wisey app, a powerful productivity tool that combines focus sessions, habit tracking, and bite-sized lessons to improve retention and drive real results. But more importantly, we’ll show you the one feature you should copy if you're building an app to boost engagement, retention, and even increase your chances of getting featured by Apple. You’ll Learn: ✅ How Wisey combines education & productivity tools to increase retention ✅ Why paid intro offers can outperform traditional subscriptions ✅ The onboarding flow that drives user commitment and engagement ✅ How tracking productivity patterns can improve user outcomes This video is perfect for app founders, product managers, and anyone looking to improve productivity, reduce procrastination, or build apps with stronger retention and monetization. Learn More: 👉 Try Wisey here: https://tinyurl.com/359dfz3s More about Wisey: If you are looking for an honest Wisey app review or wondering if Wisey is worth it in 2026, this video covers everything from the Wisey focus timer to its unique approach as a prioritization app. I compare it to other task management apps to see if it’s truly the best focus app for deep work in 2026. You can also watch this video here: ⁠https://youtu.be/mgvfgUGhgyQ ********************************************* SPONSORS Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! ⁠B7dev.com ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

In this episode, we’re joined by Summer Liu, CMO of SocialPeta, one of the leading ad intelligence platforms used by top app developers and marketers worldwide. Summer will break down the latest data from 90K+ advertisers and 1.7B+ ad creatives, revealing what’s actually driving installs, revenue, and scale in 2026. She’ll also share the trends from AI apps and short drama apps to the top-performing ad creatives and strategies across different markets. Must watch, if you're building, growing an app, or finding what to build next. You will discover: ✅ Why micro-drama apps grew 126% YoY and how to replicate their success ✅ The rise of AI apps (Chat, Companions) and winning growth angles ✅ How to find winning creatives and spy on competitors using SocialPeta ✅ Top-performing ad creatives across regions (and why they work) Learn More: Planning to scale your app or game globally? SocialPeta provides deep insights into global advertising trends, localized creatives, and competitive strategies, helping growth teams expand into new markets with confidence. Start your data-driven expansion at https://www.socialpeta.com/. You can also watch this video here: ⁠⁠https://youtube.com/live/_ELbpz39hzE ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

Looking for a self-improvement app that actually helps you improve your memory, focus, and communication skills? In this video, we break down RiseGuide, a powerful personal development app designed to help you train your brain, build better habits, and become a more confident communicator. You’ll discover: ✅ How RiseGuide uses personalized onboarding to tailor your learning experience ✅ Why long-form onboarding flows can improve engagement in education apps ✅ How the app structures lessons to improve memory retention and focus ✅ The role of interactive learning, quizzes, and habit-building systems Steve also shared insights on: 👉🏻 Best practices for self-improvement and learning apps 👉🏻 How to structure content for daily habit formation 👉🏻 What app founders can learn from RiseGuide’s user experience This is a must-watch if you are app founders building education, productivity, or self-improvement apps or growth teams aiming to optimize onboarding and user engagement, as well as those who want to improve their memory, focus, or communication skills. 🔗 Learn More👉 Try the app: https://riseguide.com You can also watch this video here: ⁠https://youtu.be/3NN4qlM_2aY ********************************************* SPONSORS Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠⁠https://encorekit.com/ ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

This week, we’re joined by Trent Hommeyer, Founding Growth Product Manager at Helium, a powerful platform helping app founders build, test, and optimize high-converting paywalls faster than ever. In this episode, we’ll build paywalls live using crazy, unconventional ideas, break down the best-performing vs worst-performing paywalls, and reveal proven strategies to test and iterate faster inside your app. If you're serious about improving conversions and revenue, this is a must-watch deep dive into real paywall experiments that actually work. You will discover: ✅ How to build high-converting paywalls using AI (live demo) ✅ The craziest paywalls that surprisingly work ✅ Real-time paywall ideas from the audience (and building them live) ✅ Creative monetization experiments most apps aren’t using Learn More: Get more out of your paywall with: https://tryhelium.com/ You can also watch this video here: https://youtube.com/live/Mhp8Cw93JR8 ********************************************* SPONSORS Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠⁠https://encorekit.com/ ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

Want to convert more free users into paying customers? In this video, Steve P. Young shares little-known app monetization strategies used by top subscription apps to increase conversions, improve paywalls, and grow revenue. If you’re building a mobile app, SaaS product, or subscription app, these monetization tactics can dramatically improve your trial conversions, paid subscribers, and overall revenue. You’ll learn: ✅ 3-Screen Paywalls that increase subscription conversions ✅ Trial-to-Discount Strategy to convert hesitant users ✅ Paid Intro Offers that outperform free trials ✅ Reverse Trials that turn free users into paying subscribers ✅ Pay-What-You-Want Pricing to increase purchase conversions If you're struggling with low trial conversion, weak paywalls, or too many free users, these tactics can help you unlock new revenue from your existing user base. Want access to the full video course? Join 100+ app founders sharing what’s working in app growth, app marketing, and monetization strategies: https://appfounders.co Watch - How a Solo Founder Built a $30K/Month App with 5.2M Installs: https://youtube.com/live/jN6e9sSyaoo?feature=share You can also watch this video here: https://youtu.be/FWF_AbsR0qc ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

Most founders quit after their first failed product. Vadim failed three apps before finally building one that worked. Vadim is the founder of KBMH, a kettlebell workouts app that grew from a simple MVP built for himself into a fast-growing fitness app generating $80K+ per month. After years of failed ideas, bad product decisions, and zero traction, everything changed when Vadim focused on validating ideas faster, testing onboarding and monetization aggressively, and building a personal brand that now reaches 400K+ followers on social media. In this episode, Vadim shares the real story behind the growth of KBMH, from launching fast with landing pages to running nonstop monetization experiments and even how a mistake in his cancellation flow generated a $40K revenue spike. If you're building an app, validating a new idea, or trying to scale revenue, this conversation is packed with real lessons from the trenches. You will discover: ✅ The landing page strategy he uses to validate app ideas before building ✅ Onboarding and monetization experiments that drove 15% trial-to-paid conversion ✅ The accidental $40K revenue spike caused by a cancellation flow mistake ✅ Why simple ad creatives outperform polished ads Learn More: Explore the KBMH App https://kbmh.app Follow Vadim on Instagram https://www.instagram.com/vadim.kettlebell/ You can also watch this video here: https://youtube.com/live/eZGIcL-IvWY ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

App Store Connect shows a lot of data, but it’s not always easy to understand. In this video, Steve P. Young demos AppSignals, a new app analytics dashboard built specifically for indie app developers and small app teams. AppSignals simplifies your App Store analytics and shows the most important app growth metrics in one clear dashboard. Instead of digging through complicated reports, you can instantly see some important app metrics. If you're building or scaling an app and want a clear view of your installs, conversions, and revenue, this tool is designed to make app analytics much easier. Try it here 👇🏻 Use code EARLYBIRD to unlock the Lifetime Growth Plan for just $49 (normally $199), perfect if you want early access and to share feedback:⁠https://appsignals.io?utm_source=podcast You can also watch this video here: https://youtu.be/9IkraI0u4hE ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

In this episode, we break down the 2026 State of Subscription Apps report from RevenueCat, one of the largest analyses of subscription app performance ever conducted. We’re joined by David Barnard, Growth Advocate at RevenueCat, to unpack the key insights from the report. The study analyzes 75,000+ apps and more than $11B in revenue across over a billion transactions, revealing what’s actually working in today’s subscription economy. One of the most surprising findings: apps launched before 2020 still generate nearly 70% of all subscription revenue, even though thousands of new apps are launched every month. If you’re building or growing a subscription app, these benchmarks will help you understand where you stand and which levers can truly move revenue. You will discover: ✅ Why the top 25% of apps grew 80%+ while the bottom quartile shrank ✅ Why hard paywalls convert 5× better than freemium ✅ The surprising truth about AI apps: higher revenue but worse retention ✅ The growing importance of web-to-app funnels and web revenue ✅ Benchmark metrics like conversion rates, RPI, and retention Learn More: Connect with David: https://www.linkedin.com/in/drbarnard/ State of Subscription Apps 2026: https://www.revenuecat.com/state-of-subscription-apps/?utm_source=appmasters&utm_medium=youtube You can also watch this video here: ⁠⁠https://youtube.com/live/8Tk_EHQUeaY ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

Most brands are quietly losing revenue because their web-to-app journey is broken. In this video, Steve P. Young (Founder of App Masters) breaks down: ✅ Why ecommerce apps convert 3X higher than mobile web ✅ How poor deep linking kills installs and revenue ✅ Smart banner mistakes even big brands make ✅ How Nike and Sephora handle web-to-app differently ✅ How to fix your mobile growth funnel today If you're a growth marketer, lifecycle marketer, CRM manager, or ecommerce brand, this is one of the simplest levers you can pull to: ✅ Increase app installs ✅ Improve onboarding conversions ✅ Reduce cart abandonment ✅ Boost in-app revenue ✅ Create seamless deep linking experiences We review real examples from Nike and Sephora to show what works, and where even billion-dollar brands leave money on the table. You’ll also learn how smart deep linking solutions (like AppsFlyer’s deep linking platform) can help you combine: ✅ Direct app install from smart banners ✅ Seamless product-level deep linking ✅ Reduced friction from web to app ✅ Better attribution and analytics If you’re investing in paid traffic, CRM, email, or SMS but ignoring your web-to-app flow, you’re likely losing significant revenue. Fix the funnel. Improve the journey. Increase app revenue. 🔗 Learn more about web-to-app challenges on the AppsFlyer blog → https://bit.ly/3Nm5C9w Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd You can also watch this video here: ⁠⁠ https://youtu.be/3PopKGfRj10

In this episode, we are joined by Zakhar Azatian, a bootstrapped technical solo founder based in San Francisco and the creator of BeHard, a gamified accountability app built around lifestyle challenges. He’s a two-time founder with one successful exit and has grown B2C mobile products to over 1 million users, without a big team or massive funding. In this session, Zakhar breaks down how he generates and tests hundreds of ad creatives per month, the gamification mechanics that dramatically increased retention and referrals, and how he treats App Store search like a technical optimization problem, not just marketing. If you're building a consumer app and want practical growth tactics, this episode is packed with real execution frameworks. You will discover: ✅ How to generate and test hundreds of ad creatives per month with a tiny team ✅ How to treat App Store search like a code optimization problem ✅ Paid growth insights from Meta, TikTok & influencer marketing Learn More: Explore Be Hard 👉 https://www.behard.co/ Connect with Zakhar on LinkedIn 👉 https://www.linkedin.com/in/zakhar-azatian/ You can also watch this video here: https://youtube.com/live/TpH3xu-DjqU ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com ********************************************* If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in. It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise. What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it. And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow. If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

How do you successfully sell your app, prepare for a business exit, or structure a SaaS acquisition deal? In this episode, Steve P. Young, Founder of App Masters, on Exit Podcast by Flippa, shares real-world lessons from building, selling, and nearly exiting multiple app businesses, plus what founders must know before attempting a 7-figure exit. You'll learn: ✅ How to sell apps on Flippa ✅ Common mistakes founders make during exits ✅ When it’s the right time to sell your startup ✅ Why distribution matters more than product Steve also explains how he scaled App Masters from a side hustle into a 30+ person global team, and why he shifted from selling businesses to acquiring them. If you’re a startup founder, SaaS operator, app developer, or entrepreneur thinking about selling your company, this episode breaks down the exit process step by step. 🚀 #1 Platform to Buy & Sell Online Business: https://referral.flippa.com/j7zo8so2ql98 🚀 Join the App Founders Community: www.appfounders.co Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: ⁠⁠https://youtu.be/Zh1E8ewIddo ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠https://encorekit.com/ ********************************************* If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in. It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise. What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it. And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow. If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************