Advertise on podcast: Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Rating
4.7from
This podcast has
745 episodes
Language
EnglishPublisher
Sports GeekExplicit
No
Date created
2013/05/09
Latest episode
2026/10/21
Average duration
36 min.
Release period
6 days
Description
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
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Podcast episodes
Check latest episodes from Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing podcast
How Messi brings new fans to MLS – Chris Schlosser
2026/10/21
In this Sports Geek Throwback episode, Sean Callanan interviews Chris Schlosser (MLS) on the impact of Messi in MLS. Full Episode 368 sportsgeekhq.com/368
Connecting North Carolina's Motorsports Industry - Chad Willis, NCMA
2026/10/21
Chad Willis shares insights on motorsport advocacy, career pivots, and how sponsorship talent moves between sports. Show notes available at sportsgeekhq.com/464
Building Trust in Web3 using Athlete Partnerships - Sarah Dale
2026/10/15
In this Sports Geek Throwback episode, Sean Callanan interviews Sarah Dale (Binance) on building fan engagement through Web3 activations. Full episode 413 https://sportsgeekhq.com/413
Teaching Athletes to Ask: Funding Australia's Olympians - Natalie Cook, Aussie Athlete Fund
2026/10/14
Natalie Cook shares insights on athlete funding, sponsorship strategy, and building a sustainable model for Australian Olympians. Show notes available at sportsgeekhq.com/463
SEAT 2027 Heads to St. Paul, Plus Why Venue Audio Matters Now – The SEAT Report
2026/10/10
NEW PODCAST - The first edition of The SEAT Report is here. 🎙️
Every month, Sean Callanan from Sports Geek and SEAT CEO Josh Barney catch up on the tech, the people and the moves shaping live sports and entertainment.
For more, go to SEATConference.com
Join us in St. Paul, MN 19-21 July for SEAT 2027
How Red Bull Racing Adapted to New Drive to Survive Audiences - Steve Garland
2026/10/08
In this Sports Geek Throwback episode, Sean Callanan interviews Steve Garland (Red Bull Racing & Red Bull Technology). They discuss the impact of new audiences brought in by Drive to Survive. Full episode 416 - https://sportsgeekhq.com/416
Building Technology That Works Like a Light Switch - Ronnie Bryant, Charlotte Hornets
2026/10/07
Ronnie Bryant shares insights on invisible technology, building a new performance centre, and fan-side innovation at Spectrum Center. Show notes at sportsgeekhq.com/462
Purpose-Led Sponsorship Isn't Fluffy: The Business Case for Partnerships That Matter
2026/10/01
In this Sports Geek Throwback episode, Sean Callanan interviews Mya Doelling from the International Olympic Committee (IOC). They discuss how purpose-led partnerships can drive real business impact—through measurable outcomes like audience engagement, employee pride, and stronger customer loyalty. Full episode 398 - https://sportsgeekhq.com/398
Building a Team-Based Surfing League - Chris Mater, Surfing Super League
2026/09/30
Chris Mater shares insights on turning surfing into a team-based TV league, landing a Tier-1 broadcast deal, and building a commercial model from scratch. Show notes at sportsgeekhq.com/461
The Heart of Fan Experience in Sport - Karen Clydesdale, HeartCX (ex-Tennis Australia)
2026/09/23
Karen Clydesdale shares insights on embedding customer experience at Tennis Australia, designing the Australian Open fan experience, and building fan loyalty that sticks. Show notes at sportsgeekhq.com/460
Your Archive Is a Goldmine, Not a Storage Cost - Sean King, Veritone
2026/09/16
Sean King from Veritone shares insights on turning sports archives into revenue, metadata as the backbone of live broadcasting, and where the ROI of AI shows up. Show notes at sportsgeekhq.com/459
Building an Esports Business That Actually Makes Money - Jonas Gundersen, Fusion Esports Group / Astralis
2026/09/02
Jonas Gundersen shares insights on the esports business model, the Astralis turnaround, and what sports can learn from gaming culture. Show notes at sportsgeekhq.com/458
No Gatekeeping: Building CRM from Scratch - Destiny Castro, New York City FC
2026/08/26
Destiny Castro shares insights on building fan CRM from scratch, preparing for the data shift at Etihad Park, and balancing personalisation with fan privacy. Show notes available at sportsgeekhq.com/457
Turning Crowd Noise Into Home Court Advantage - George Hanna, LA Clippers / Intuit Dome
2026/08/19
George Hanna shares insights on building Intuit Dome, knowing your fan, and turning crowd data into home court advantage. Show notes at sportsgeekhq.com/456
Sponsorship From Every Side of the Table - Verity Edgell, Mastercard
2026/08/12
Verity Edgell shares insights on selecting and activating major sports partnerships, turning fan passion into commercial outcomes, and advice for rights holders pitching sponsorship. Show notes at sportsgeekhq.com/455
Podcast reviews
Read Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing podcast reviews
SportsTechFsn 2023/08/22
Great Podcast
This is a great podcast for anyone interested in the business side of the sports industry. Sean interviews the best of the best and their perspective ...
Starksfor3 2023/06/14
A good listen
Found this pod recently and love the different interviews with folks across sports, marketing, teams, sales, etc. Loved the Mike Leon episode, he was...
SolenyaBreeze 2023/03/22
Too many verbal distractors by host
The show has potential, but I can’t get past all the verbal distractors by the host (e.g., says “yep” way to much).
Credibility specialist 2023/03/07
Credibility specialist
I took some time today to listen to your show!! Sports Geek- A look into the world of Sports Marketing, Sports Business, and Digital Marketing is a f...
Spencer_stalnaker 2019/03/09
Awesome guy
He’s the man, and his podcast are worth your while
KWilson805 2019/01/25
I would like to meet you at NSF 2019 in Vegas
Congrats Sean on the purchase of the E-Sports franchise. I’m Kevin and I really enjoyed your first podcast of 2019 with Ron Seaver. At first I thought...
Gavin MacPhee 2017/08/24
Fantastic insight
The sports geek podcast provides great insight from industry leaders on a variety of sports business sectors. Sean is an engaging and passionate host...
Tod Caflisch 2017/07/10
A "must listen" for the business of sports and sports technology.
If you are interested in the business of sports or sports tech, make the SportsGeek podcast your number one listen. Sean Callanan not only brings grea...
5thForce 2017/06/14
Fantastic
Sean does an incredible job with great guests, information, and topics. Great Sports Marketing podcast!!
Soxboy46 2017/05/05
Terrific for sports professionals
The Sports Geek Podcast by Sean Callanan is a great sports podcast and does a deep dive into the business side of sports. He has educational guests wh...
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