Advertise on podcast: Beneath The Brim

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! From the rodeo arena to the classroom, Jody House has spent a lifetime entertaining, educating, and connecting with people. In this episode of Beneath the Brim, host Brady Wilcox welcomes Jody to share his journey through agriculture, rodeo announcing, auctioneering, and the entertainment industry. Jody takes us behind the scenes of major rodeo events, shares hilarious experiences from his career, and reflects on the people who shaped his work ethic and determination. The conversation also explores the changing landscape of American agriculture, the value of agricultural education, the opportunities available through skilled trades, and the growing challenges facing young people who want to build a future in ranching. Above all, Jody shares a message about perseverance, humility, mentorship, and treating everyone with respect. Episode highlights: A lifetime of stories from the rodeo arenaBuilding a career through hard work and relationshipsThe lasting impact of agricultural educationWhy skilled trades are becoming increasingly valuableThe future of farming, ranching, and rural AmericaLife lessons from decades of experienceJoin Brady and Jody for an entertaining and meaningful conversation about the people, traditions, and values that define the Western way of life. Sponsorship and business inquiries: [email protected] Follow Beneath the Brim on Facebook, Instagram, TikTok, and YouTube for more great conversations.

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! What happens when a student who struggles in a traditional classroom discovers a skill they can build a career around? In Episode 11 of Beneath the Brim, Brady Wilcox sits down with Scott Storey, an agriculture teacher in Rattan, Oklahoma, with 18 years of experience helping students develop practical skills, confidence, and work ethic. Scott shares his unexpected path from agricultural research to teaching and explains why FFA offers opportunities that reach far beyond farming. From welding and land judging to public speaking and running a community rodeo, this conversation explores how responsibility and hands-on experience prepare young people for life. In this episode: • Helping students find their strengths through agriculture and FFA • Turning welding and shop experience into a career • Teaching work ethic, respect, and accountability • Building confidence through public speaking and competition • Starting a cattle herd with five bred heifers • Diversifying ranch income with cattle, sheep, and horses • Raising performance horses and the role of color in market appeal • The community effort behind the Rattan FFA rodeo Whether you’re a parent, teacher, rancher, FFA member, or someone who believes in learning by doing, there’s something here for you. Subscribe to Beneath the Brim for stories, experiences, and lessons from people who’ve lived it. What teacher or mentor made a lasting difference in your life? Tell us in the comments. Interested in partnering with Beneath the Brim? Email [email protected] to learn about sponsorship opportunities. #BeneathTheBrim #FFA #Agriculture

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! What does it really take to make money in the horse business? Jeff Willingham has spent 30 years learning—and some of his biggest lessons came when he nearly walked away. In this episode of Beneath the Brim, Brady Wilcox sits down with Jeff of Willingham Quarter Horses to talk about building a breeding program, surviving tough markets, and turning a love for horses into a lasting family business. From Blue Valentine bloodlines and raising championship horses to the auction that forced him to rethink how he sold his colts, Jeff shares the setbacks and decisions that shaped his journey. We also dive into: 🐴 Why temperament matters when breeding and buying horses 🤝 A horse deal made with $5,000 and an IOU 📲 How social media helped change their business 🙏 The faith, family, and integrity behind it all Whether you raise horses, run a business, or hope to build something your kids can carry forward, there’s a lesson here for you. Watch the episode and tell us: What’s one hard-earned lesson you wish you’d learned sooner? Follow Beneath the Brim for more stories, experiences, and lessons from people who’ve lived it. 🤝 Interested in sponsoring Beneath the Brim? Put your business in front of an audience passionate about agriculture, the outdoors, and entrepreneurship while supporting conversations that matter. Email [email protected] or send us a message to explore sponsorship opportunities. #BeneathTheBrim #HorseBusiness #QuarterHorses #BlueValentine #RanchLife

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Gary Owen grew up a farm kid with big ambition in the small town of New Hope, Texas. His entrepreneurial journey started alongside his father: farming, chopping wood, and working cows. He has always lived by a simple code: work hard and do what you say you'll do. From there, Gary expanded his own farming operation and eventually got into cattle. While building his farm and ranch, he also built golf courses, installed septic systems, and earned a reputation for integrity and an unmatched work ethic. In time, he helped a man build a livestock sale that he later bought. He turned it into a thriving business and ran it for 25 years before selling. During his sale barn years, Gary phased out most of his farming and doubled down on cattle, building a herd of 500 mama cows. Today he puts up hay, grows pecans, and runs his cows, but his favorite job these days is following his grandkids to all their activities. This is a great conversation and living proof that hard work pays off. #BeefCattle #SaleBarn #LivestockAuction #CowCalf #RanchLife #FarmLife #CattleIndustry #Agriculture

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Clint Langley of Langley Cattle Company in Hugo, Oklahoma is an order buyer, cattle feeder, and businessman. He joins Brady to share how he got his start as a kid, what it takes to run a large order buying operation, being a partner in a good-sized feedlot, and running thousands of feeders. We break down how order buying actually works, walk through the stages and logistics of the cattle feeding process, and talk about why old-school handshake business still holds strong. Loaded with real answers to real questions about the cattle business.

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! From the Sandhills of Nebraska to center ring at the world's biggest purebred sales — Matt Lowery has done it all. A World Champion auctioneer who spent 15 years teaching the next generation how to call a bid, Matt didn't grow up dreaming of the auction block. He grew up a ranch kid with deep roots in cattle country, running around 1,000 mother cows across 10,000 acres of Sandhills grass. His mom pushed him to find work off the ranch to help keep it alive — he ended up going to college on a steer wrestling scholarship and stumbling into auction school with zero idea it would change his life. Today Matt's brain is basically a walking encyclopedia of purebred genetics. He owns and partners on some of the industry's top bulls, breeds his own commercial cattle, and ships semen straws to producers around the globe — all while staying a genuine student of ranch history and the business he grew up in. In this episode, we get into: 🐂 How to actually pick the right bull 🎙️ What really happens in the auction business 🌾 How ranching practices shift with geography 💉 Modern advancements changing the game 📜 Ranch heritage, history, and everything in between If you raise cattle, buy bulls, or just love a good ranch story — this one's for you. #BeneathTheBrim #RanchLife #CattleRanching #PurebredCattle #Auctioneer #BullBusiness #SandhillsNebraska #CattleGenetics #RanchingPodcast #Agriculture #FarmAndRanch #BeefIndustry #WorldChampionAuctioneer #RanchHeritage #CattleProducers

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! From City Kid to Multi-Business Owner: David Jones on Building a Legacy That Outlives Your Children He didn't grow up on a ranch. He didn't grow up around cattle. David Jones started in the city with zero agriculture background — and built one of the most diversified businesses you'll ever hear about. Rent house portfolio? Check. The most successful motorcycle/ATV/tub dealership in the entire nation? Check. A thriving mortgage business? Check. A large-scale cattle ranch? Check. In this episode, David breaks down exactly how he did it — business by business — and the hard-earned lessons behind each one: asset appreciation, cashflow, taxes and write-offs, partnerships that actually work, and reputation. We also dig into something bigger than any business model: providing real value for the people you value, and always paying it forward. David's philosophy is simple — the return comes when you give first, and it compounds far beyond money. One of the biggest challenges of success? Raising kids who stay humble and appreciative while still enjoying a comfortable life. David shares how he approaches that balance — giving his family a good life without giving away their work ethic or their gratitude. But the real gut-punch of this conversation? We go beyond building wealth and talk about building a legacy — one that doesn't just pass to your kids, but outlives them. If you're building something — a business, a ranch, a name — this episode will change how you think about what you're really building it for. 🎧 New episode of Beneath The Brim is live now. #BeneathTheBrim #DavidJones #AgTwitter #RanchLife #CattleRanching #Entrepreneurship #RealEstateInvesting #MortgageIndustry #PassiveIncome #BuildingWealth #Legacy #GenerationalWealth #SmallBusiness #FarmAndRanch #WesternLifestyle #CashflowIsKing #TaxStrategy #Partnerships #PayItForward #ProvideValue #RaisingKidsRight #FromNothingToSomething #RanchPodcast #AgriculturePodcast #BusinessPodcast #WealthBuilding #SelfMade

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! We dig into the beef industry topics on everyone’s mind right now — MCOOL, rising input costs, and the day-to-day realities of running a modern operation. Brandon breaks down the full cycle of a ranching business and walks us through the different segmentations of the industry, giving listeners a real look at how the pieces fit together. We talk candidly about what it actually takes to succeed in ranching in this day and age — because it’s not the same game it was a generation ago. Brandon also shares stories from his rodeo announcing career, the lessons that stuck with him, and hard-earned words of wisdom from years spent in the arena, the sale barn, and the pasture. This one’s packed with real talk, real experience, and real perspective for anyone in — or curious about — the ranching life. 🎙️ Tune in for grit, growth, and genuine cowboy wisdom. #BeneathTheBrim #Ranching #Auctioneer #BeefIndustry #MCOOL #RodeoLife #CattleBusiness #AgPodcast

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! From Cutting Horses to Closing Deals: Bill’s Story of Cattle, Land & Opportunity In this episode of Beneath the Brim, we sit down with Bill to connect the dots of a life built around horses, cattle, business, and opportunity. From growing up on an irrigated farm in Montana to spending 40 years training cutting horses, custom grazing cattle, navigating real estate, and understanding mineral rights, Bill shares the lessons that only come from decades of experience. We talk entrepreneurship, creative deal structures, the value of relationships, and even a unique water product changing how horses, livestock, and people stay hydrated. If you’re building a business, working the land, or chasing your own version of success, there’s plenty to take away from Bill’s story.

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Insider talk about ranches and real estate

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Excited to announce that this week on the podcast, we have Oklahoma State Senator David Bullard! Originally from Texas, David has spent many years calling Oklahoma home. While he once dreamed of becoming a pilot, he found his true calling in teaching, inspired by his family’s roots. Later he felt called to become a voice for Oklahoman’s as State Senator. His agricultural background sets him in an advocacy position for the ag community. David’s passion for American history drives his commitment to instilling and fostering core American values in Oklahoma and our Country. What sets David apart is his genuine nature; despite his role as a senator, he comes across as a down-to-earth individual who is relatable and approachable. In our conversation, we explore a variety of timely topics, including education, data centers, land use, land ownership, agriculture, and much more. Join us as we dive into insightful discussions with a leader who truly cares about his community and its future. Don’t miss this episode—tune in this week! 🎙️🇺🇸

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode we go over many topics within the agricultural world. SOme of our topics include Advice for people wanting to get started in the cattle industry Durant Stockyards Owner Jeff Hezaleus How does a salebarn work? A much needed middle man. What is the perfect calf to bring to the sale? He has so much faith in the beef industry, he owns hundreds of head, and buys all of his beef at the store! How does the Durant Stockyards make your cattle bring the most possible? What actually happens with your animals once you unload them? There are two windows calf buyers like to fall into across the industry. Data Centers Conspiracies New World Screw Room Lab Grown Beef Cattle number Declines WE WILL NOT SEE AN INCREASE IN THE US COW HERD Follow us on all major platforms @Beneaththebrimshow