
Advertise on podcast: Taking Donors Seriously® Podcast
Rating
4.8from
This podcast has
84 episodes
Language
EnglishPublisher
Brad Layland, CEO of The Focus GroupExplicit
No
Date created
2013/11/30
Latest episode
2026/01/27
Average duration
37 min.
Release period
21 days
Description
Taking Donors Seriously® is a time-tested, sustainable framework for relational fundraising. Hundreds of nonprofits and schools have used TDS over 30+ years to successfully raise the funds that are critical to their missions. Brad Layland, CEO of The FOCUS Group shares insight, stories, and tips on this podcast.
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Check latest episodes from Taking Donors Seriously® Podcast podcast
Empowering Evangelism: Wheaton College Billy Graham Center
2026/01/27
In this conversation, Brad Layland interviews Andy Cook, the executive director of the Wheaton College Billy Graham Center. They discuss the center's mission to equip believers for evangelism, the challenges churches face in growing their congregations, and the importance of building a culture of evangelism within local churches. Andy shares his journey to leadership, the impact of partnerships and fundraising strategies, and highlights significant moments of God's faithfulness in their work. The conversation concludes with book recommendations and insights on connecting churches to valuable resources.
Books Mentioned
Saturdays with Billy: My Friendship with Billy Graham, by Don Wilton (Brad mentioned)
You Found Me: New Research on How Unchurched Nones, Millennials, and Irreligious Are Surprisingly Open to Christian Faith, by Rick Richardson
Wild Dark Shore, by Charlotte McConaghy
Traction: Get a Grip on Your Business, by Gino Wickman
Reading While Black: African American Biblical Interpretation as an Exercise in Hope, by Esau McCaulley
Wheaton College Billy Graham Center
https://wheatonbillygraham.com/
Year-End Appeals: The Good, The Bad, and The Ugly
2025/12/16
In this episode, Brad Layland is joined by Jamie Sellers in his annual Year End Appeals episode. In this episode, he evaluates the year-end appeals he received last year. We learn about the good, the bad, and the ugly of this facet of fund raising as well as some thoughts about target audience and follow up.
www.thefocusgroup.com
The Superpower of Starting Something Good — From the UK to the Kingdom
2025/12/03
In this conversation, Brad and Patrick McDonald discuss the founding and mission of OpenWell, an organization dedicated to supporting mission entrepreneurs. Patrick shares his journey from founding Viva, an organization that helps children in Latin America, to creating OpenWell, which focuses on empowering others to succeed in their mission work. They explore the importance of strategic partnerships, innovative funding models, and the potential for revival in Europe through collaborative efforts. Patrick emphasizes the need for a shift in how philanthropy is approached, advocating for a model that aligns resources with specific mission imperatives.
Recommended Book:
The Cloud, The Night, The Fire and the Song: With the Mystics in the School of Prayer
by Charlie Cleverly
Link:
https://openwell.co/
Before You Quit
2025/11/18
In this conversation, Brad and Doug Gehman, President of Globe International, discuss Doug's extensive experience with Globe, a mission sending agency, and the importance of member care for missionaries. They share personal stories of collaboration, the impact of training on fundraising, and Doug's book on perseverance. Doug emphasizes the significance of community, the challenges of fundraising, and the transformative power of education and experience in ministry.
Links
www.douggehman.com
https://globeintl.org
Books
A Simple Guide to the Most Misunderstood Country on Earth, Noa Tishby
Before You Quit, by Doug Gehman
153 Years of Hope: Fighting Homelessness in NYC
2025/10/27
In this episode Brad Layland interviews James Winans, CEO of the Bowery Mission, discussing his journey from intern to CEO, the mission's response to homelessness in New York City, and the challenges faced during the pandemic. They explore the importance of community, the role of faith in leadership, and effective fundraising strategies. James shares insights on balancing family and work, the need for collaboration in fundraising, and the vision for the future of the Bowery Mission.
The Bowery Mission
https://www.bowery.org/
Book Recommendation
The Island at the Center of the World: The Epic Story of Dutch Manhattan and the Forgotten Colony That Shaped America, by Russell Shorto
Brad's Marathon Link
https://my.bowery.org/fundraiser/6464857
Leading a College On Top of a Hill
2025/10/13
In this conversation, Brad Voyles, the president of Covenant College, shares his journey to leadership, the distinctives of the college, and the importance of community and student experience. He discusses the challenges and opportunities that come with growth, particularly in light of the recent Partners Campaign aimed at enhancing student enrollment and experience. The conversation also explores the relational aspect of leadership and the significance of maintaining a Christ-centered education. Brad concludes by sharing insights on books that have influenced his perspective.
Covenant College
https://covenant.edu
Books:
Living Life Backward: How Ecclesiastes Teaches Us to Live in Light of the End, by David Gibson. Project Hail Mary, by Andy Weir
Answering Hudson Taylor's Challenge
2025/09/30
In this episode of the Taking Donors Seriously podcast, Brad Layland interviews Justin Burkholder, the International Director of Team, a mission-sending organization with a rich history of over 135 years. They discuss the legacy of Team, the challenges of funding and measuring impact, and Justin's personal journey as a missionary kid. The conversation highlights success stories from the field, future aspirations for sending more missionaries, and the importance of leadership and education in mission work.
Website: https://www.team.org/
Books:
The Rise and Triumph of the Modern Self by Carl Trueman
The Missionary Movement in Christian History by Andrew Walls
A Podcast I Recorded Seventeen Years Ago
2025/09/18
Have you ever wondered where our fundraising framework came from? In 2009, before Brad joined The FOCUS Group, he interviewed Bill Hautt, founder of The FOCUS Group. As you'll learn, Bill was a key thought leader in developing the Taking Donors Seriously (TDS) framework through his work with Young Life.
Some nuggets you won't want to miss: What's the biggest weakness in fundraising? What do we mean by the 20/80 rule? What's the "fulcrum" of fundraising? What is often the number one chracteristic of a major donor?
For a full explanation of these principles and more, check out Brad's book Turning Donors into Partners.
How The FOCUS Group Opened an Office in Guatemala
2025/08/19
In this episode, Brad interviews Daniel McCollum, CEO of Torrent Consulting and Torrent Impact Sourcing. They discuss Daniel's journey from a computer science graduate to a missionary in Russia, and then to Malawi, where he discovered the power of creating jobs as a form of ministry. Daniel shares how he started Torrent Impact Sourcing, focusing on providing meaningful employment opportunities to professionals in Guatemala. The conversation highlights the impact of employment on families and communities, the growth of Daniel's businesses, and the vision for the future.
Torrent Impact Sourcing: https://torrentimpactsourcing.com/
Torrent Consulting: https://torrentconsulting.com/
Book Recommendation
Give Work: Reversing Poverty One Job at a Time by Leila Janah
TED Talk: https://youtu.be/oQZJ4ot4ONQ?si=zq33q84GVxK4Pg4c
An Anchor in the Storm
2025/08/04
In this conversation, Brad Layland interviews Katie Robertson, the founder of the Anchor Gathering, a women's outreach ministry aimed at encouraging women in their faith. Katie shares her personal journey, including the loss of her daughter, which inspired her to create a supportive community for women. The discussion covers the growth of the Anchor Gathering, the challenges of fundraising, and the impact of personal testimonies on the ministry's success. Katie emphasizes the importance of faith, community, and the transformative power of Jesus Christ in women's lives.
Website
theanchorgathering.com
Book Recommendation
Dream Big: The Henrietta Mears Story by Henrietta C. Mears
One Bite at a Time
2025/07/17
In this episode, Brad Layland interviews Keith Nix, the head of Veritas School (Richmond, VA), discussing the school's transformation from a young startup to a thriving educational institution. They explore the challenges and successes of fundraising campaigns, the importance of building relationships with donors, and the personal impact of the school on families. Keith shares valuable insights on leadership, the significance of community, and the role of faith in their journey. He also recommends essential readings for leaders looking to grow and develop.
Website: https://www.veritasschool.com/
Book Recomendations
Dominion: How the Christian Revolution Remade the World, by Tom Holland After You Believe: Why Christian Character Matters, by N. T. Wright The Advantage: Why Organizational Health Trumps Everything Else In Business, by Patrick M. Lencioni Read ancient writings: Church Fathers, Roman leaders Marcus Aurelius, Augustine's Confessions (Sarah Rudin's translation)
From a Basement to a Thriving Campus
2025/07/08
What can God do with seven students, four families, and a church basement? A whole lot.
Head of School Courtney Palumbo shares how Regent School of Charlottesville grew from a one-room start to a 280-student campus—with significant moments along the way, including a miraculous 20-acre land acquisition and a $600,000 donation that started with a box of paper.
Website: https://regents-school.org
Book Recommendations:
Boys Adrift, by Leonard Sax
Values Over Valuables: Daring to Live the Life Money Can't Buy, by Harmon Kong
Running at the Speed of Generosity
2025/06/02
In this episode, Brad Layland interviews Steve Atkinson, CEO of The Bible Project, discussing the organization's mission to help people experience the Bible as a unified story that leads to Jesus. They explore Steve's journey from business to nonprofit leadership, the philosophy of generosity, and the innovative crowdfunding model that supports The Bible Project's mission. The conversation highlights the impact of the organization and the importance of community engagement in their work. In this conversation, Brad and Steve discuss the unique approach of the Bible Project, emphasizing the importance of running at the speed of generosity, the impact of community and patronage, and the transformative stories that arise from their work. They explore the balance between numbers and personal stories, the vision for future growth, and the role of education in their mission. The discussion highlights the freedom that comes from trusting in a higher purpose and the importance of inviting others into a shared journey of faith and generosity.
https://bibleproject.com/
Where Heaven and Earth Overlap
Venturing Something Crazy for God
2025/05/05
Russ Gregg joins us to share the transformative journey of founding Hope Academy, a classical Christian school in Minneapolis that serves children living in poverty. Russ shares his personal story of faith and commitment to education, detailing the challenges faced in starting the school and the miraculous ways God provided resources and support. The discussion also covers the establishment of the Spreading Hope Network, which aims to replicate the success of Hope Academy in other cities, emphasizing the importance of community involvement and the need for both founders and funders in educational initiatives.
Book: Gospel Patrons, by John Rienhart
https://spreadinghopenetwork.org/
https://www.hopeacademympls.org/
From the Margins to the Heart of Campus
2025/04/21
Bryan Bademan didn't set out with a grand vision for Anselm House. When he joined the Christian study center at the University of Minnesota over 15 years ago, the ministry was struggling. It took five challenging years of dedicated effort just to achieve financial stability. However, as Bryan often notes, "God really loves the students and community at this university." This love has been demonstrated through significant changes, including a renewed vision, a strategic relocation to the heart of the main campus in Minneapolis, and increased resources. Listen to our conversation to hear about this journey and how these developments have positioned Anselm House to become a leading force within the broader Christian study center movement.
Important Book
From Christendom to Apostolic Mission: Pastoral Strategies for an Apostolic Age, by Monsignor James P. Shea
Website
https://anselmhouse.org/
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