Advertise on podcast: Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Rating
4.8from
This podcast has
391 episodes
Language
EnglishExplicit
Yes
Date created
2014/01/22
Latest episode
2026/10/21
Average duration
24 min.
Release period
9 days
Description
As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you. Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out. This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered! We'll cover questions like: Getting More Clients: How do I get more wedding inquiries from my ideal clients?How do I book more weddings as a photographer? As a planner? At my venue?How do I turn wedding inquiries into booked clients?Marketing Strategy & Channels: How do I market my wedding planning business to stand out?Should I focus on Instagram, Pinterest, Google, or paid advertising?Is it worth it to advertise on The Knot and WeddingWire?What wedding planner marketing and event planner marketing strategies actually work?Sustainable Growth: How do I market my wedding business on a budget?How do I know if my wedding marketing strategy is working?Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting! With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love. Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧
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Check latest episodes from Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast podcast
Wedding Marketing Results From Four Real Business Owners
2026/10/21
👉 Want more visibility so you can get more bookings this engagement season? Save your seat for this free training.
You posted. You promoted. You watched the likes and comments roll in. And your inbox stayed quiet.
Two weeks ago I told you about a wedding artist who ran a 10 day birthday promotion and got zero inquiries. This week I'm telling you where she is now, plus three other wedding business owners, and the wedding marketing results are the part worth hearing.
A florist averaging $12,000 to $15,000 per wedding. A painter booking into 2028. All four were sitting in your seat not long ago.
This is the last episode before the free live workshop on Tuesday, October 27th at noon Pacific (3 p.m. Eastern). Come see if it's worth an hour of your week.
Get all the links from this episode: http://evolveyourweddingbusiness.com/380
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
How To Get More Visibility This Engagement Season
2026/10/14
👉 Want more visibility so you can get more bookings this engagement season? Save your seat for this free training.
You're posting. You're showing up onsocial media. You're working your little tail off. Annnnnndddd your inbox is still quiet.
Engagement season is about a month away, and a quiet inbox is about to get very expensive. This is when newly engaged couples start searching, scrolling, and asking friends who to hire. If they can't see you, they can't pick you.
So I built a brand new free live workshop. It's Tuesday, October 27th at 12pm Pacific (3 pm Eastern). In this episode I'm breaking down why visibility is so important and what most wedding pros are missing.
Get all the links from this episode: http://evolveyourweddingbusiness.com/379
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Posting Every Week & Still Not Getting Wedding Inquiries?
2026/10/07
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You spent two hours on a reel. It got nine likes. Six were wedding pros being supportive, one was your cousin, and two were accounts with a sunset as the profile picture. And your inbox is still quiet.
If you're posting every week and still not getting the wedding inquiries you need, you're not doing it wrong. You're tired. And that gap between how hard you're working and what shows up in your inbox is a lonely place to stand.
This episode isn't a new tactic or a posting schedule. It's a real conversation about what that gap feels like, why engagement season makes it louder, and what you can do before November hits.
Get all the links from this episode: http://evolveyourweddingbusiness.com/378
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
How to Increase Wedding Bookings: From First Wedding to Fully Booked in 4 Months
2026/09/30
Most wedding pros write their website for other wedding pros without realizing it. You look at what everyone else in your category says, you borrow the words that seem to work, and you end up with "elegant," "timeless," and "luxury" on a site that could belong to anyone. If you've been trying to figure out how to increase wedding bookings when your work is good and your wedding inquiries are still trickling in, that copy is a big part of the problem.
Rachel Shannon is a live wedding painter in Philadelphia and a member of The Wedding Business Collective. She painted her first wedding in May. By September her 2026 calendar was full, 2027 was close behind, and she was taking bookings for 2028.
She didn't have years of client data to work from, either. She had one paid wedding under her belt, a working hypothesis about who she wanted to book, and a habit of publishing things before they felt ready. We talked through what she changed on her website, how she started getting found on Google and ChatGPT, and what happened to her wedding leads once she did.
Get all the links from this episode: http://evolveyourweddingbusiness.com/377
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
How to Plan for Wedding Booking Season So You Actually Reach Your Goals
2026/09/23
You set a big goal at the start of the year. A number of bookings, a revenue number, something you actually care about.
Now wedding booking season is here, and if you're honest with yourself, you've been busy for months. Posting, tweaking, reorganizing, answering emails. But when you look at what you did, a lot of it had nothing to do with that goal.
That's not a discipline problem. It's a planning problem, and it's really common in wedding businesses.
This episode is about closing the gap between the goal on paper and what you do on a random Tuesday.
Get all the links from this episode: http://evolveyourweddingbusiness.com/376
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Booking Season Doesn't Start In November: How To Prep Your Wedding Marketing Now
2026/09/16
You've got the date circled. Week before Thanksgiving, booking season kicks off, and that's when you'll finally get serious about your marketing again.
Here's the problem with that plan. Couples don't wait for your calendar. By the time engagement season hits, they've already been researching, comparing, reading reviews, and quietly deciding who's in and who's out. The wedding pros showing up in that research did the work back in September.
Tayler Cusick Hollman has been working with wedding pros for 11 years and she watches the same thing play out every single year. Busy season eats your marketing. Your business goes quiet. Then November arrives and the knee-jerk reaction is to post more.
Posting more is not a plan. We got into what is.
Get all the links from this episode: http://evolveyourweddingbusiness.com/375
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Busy But Not Booked: Why You're Overwhelmed And Still Not Booking Weddings
2026/09/09
You're busy alllllll day long. Emails, proposals, social media, client work, scheduling, graphics. Your Tuesday is packed.
But when you finally close your laptop at 7pm, you can't point to a single thing that actually moved your business forward.
Here's the part that should really bug you: you did the same thing yesterday, and the day before, and you'll probably do it again tomorrow.
Most wedding pros treat being busy and being booked like they're the same thing. They're not. This episode is about the gap between them and how stop feeling so overwhelmed.
Get all the links from this episode: http://evolveyourweddingbusiness.com/374
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
How To Get Wedding Clients Without Relying On Instagram
2026/08/12
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You post consistently. You get likes, you get comments, you even get shares. Then you open your inquiries and there's nothing there. If your whole plan for how to get wedding clients is Instagram, and Instagram isn't producing, that gap will wreck you.
That was Elyse Stokes in July of 2024. She ran a ten day birthday promo, made the graphics, boosted the posts, ran Facebook ads. Plenty of engagement. Not one inquiry. Five days after her birthday she broke her leg, and she spent that summer in a recliner doing the math on whether she'd have to go back to a job and put her son in daycare.
Two years later she's booked a year and a half out and turning couples away.
She's a live wedding painter and wedding stationer in Georgia, and she gets specific in this one about what she cut, what she kept, and what actually changed.
Get all the links from this episode: http://evolveyourweddingbusiness.com/373
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
3 Things Wedding Pros Tell Me (And Why They're Wrong)
2026/08/05
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You book weddings. But booked how? At prices you actually love, with couples you actually like, or booked despite your marketing, not because of it?
There are three things wedding pros tell Heidi all the time about why they haven't fixed their marketing. She's heard all three, more than once, for 14 years straight. Each one has a grain of truth in it. That's exactly why they work so well at keeping people stuck.
This episode walks through all three, the fear underneath each one, and why the busiest, most "successful" wedding pros are usually the ones with the most to lose by not fixing this now.
Get all the links from this episode: http://evolveyourweddingbusiness.com/372
Get your free ticket to Book More Weddings Summit: https://bookmoreweddingssummit.com/
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Your Invite to the Book More Weddings Summit
2026/08/01
Want to know what's working to book more weddings with couples you love? Join us for the FREE Book More Weddings Summit!
It's happening Aug 17th-21st and you'll learn from 34 wedding industry experts. Get your free ticket at https://bookmoreweddingssummit.com/
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
The Wedding Marketing Fix No One Talks About
2026/07/29
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You don't have a visibility problem. That's the thing nobody wants to hear when their inquiries have slowed down. The instinct is to post more, chase more followers, show up in more places but more wedding marketing doesn't fix an unclear message.
Here's what's actually happening. Couples are finding you. They're landing on your website, scrolling your Instagram, walking past your booth. And then they close the tab because they can't tell if you're the right fit. That's not a reach problem. That's a clarity problem.
In this episode, you'll hear why the wedding pros with smaller followings are often the ones booked solid, and what one Wedding Business Collective member did to get so specific about her ideal client that couples started repeating her own marketing back to her.
Get all the links from this episode: http://evolveyourweddingbusiness.com/371
Get your free ticket to Book More Weddings Summit: https://bookmoreweddingssummit.com/
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
The 5 Booking Patterns Costing You Wedding Clients
2026/07/23
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Your inquiry calendar is full. You're posting, you're networking, you're answering every message the second it lands. And your bookings still don't match the effort.
Somewhere along the way you probably decided that means you're the problem. You're not. There are five specific patterns behind why the wrong wedding clients find you (or why the right ones go quiet), and once you can name which one you're in, the fix gets a lot less confusing.
This episode walks through all five, plus the one shift underneath all of them that most wedding pros never make.
Get all the links from this episode: http://evolveyourweddingbusiness.com/370
Get your free ticket to Book More Weddings Summit: https://bookmoreweddingssummit.com/
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
You Already Know What To Do. Here's Why You Haven't.
2026/07/15
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You already know your messaging sounds like everyone else's. You already know which clients you'd clone in a heartbeat and which ones make your stomach drop when their name pops up in your inbox. You're not confused about what's wrong. You're stalled.
This episode isn't another rundown of strategy or messaging tips. It's about the thing that happens after you already know what to do and still don't do it. Why "I'll fix my marketing after busy season" never actually turns into fixing your marketing, and why that's not a discipline problem.
There's a reason later never comes, and it's not because you're lazy or you don't care. Once you hear it, you won't be able to unsee it in your own business.
Get all the links from this episode: http://evolveyourweddingbusiness.com/369
Apply for Perfect Fit Clients: https://evolveyourweddingbusiness.com/fit
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
The Wedding Marketing Mistake That Attracts The Wrong Clients
2026/07/08
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You redid your website for the third time. You posted more, showed up more, hustled harder. And somehow you're still fielding the same price objections from the same wrong-fit people.
Here's the wedding marketing mistake nobody talks about: you don't have a visibility problem. You have a foundation problem. And no amount of Instagram strategy, Pinterest boards, or SEO can fix messaging that isn't speaking to the right person in the first place.
In this episode, I break down why more marketing actually makes a messaging problem worse, not better, and walk through a real story of a photographer who kept rewriting her pricing page when pricing was never the issue.
Get all the links from this episode: http://evolveyourweddingbusiness.com/368
Apply for Perfect Fit Clients here: http://evolveyourweddingbusiness.com/fit
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Why Your Marketing Isn't Attracting The Right Wedding Clients
2026/07/01
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You're booking weddings. You're making money. And you still wrap up almost every project thinking "I wish they were all like that one."
Then the next inquiry rolls in. Someone wants the same thing but cheaper. Someone ghosts the second you send pricing. Someone books and spends the next six months making you question why you do this job at all.
Here's the thing nobody tells you: that's not a lead problem. You don't need more wedding clients. You need the right ones, and that's a completely different fix. In this episode, Heidi breaks down why "post more, be more consistent, run more ads" makes a fit problem worse, not better, and what actually changes when your marketing starts speaking to the person instead of describing the service.
Get all the links from this episode: http://evolveyourweddingbusiness.com/367
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Podcast reviews
Read Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast podcast reviews
PossumPi 2026/04/15
A Great Go-To Business Buddy
Do you have and ADD brain like mine where sitting down to focus is sometimes just like, impossible… and you want someone to talk at you about your wor...
Klowther24 2025/05/30
So Helpful!
Heidi does such a great job breaking down hard subjects. Her episodes are incredibly insightful for wedding pros. I’d highly recommend this podcast fo...
Katiekat Sautter 2024/11/20
My favorite pod for building my wedding biz
Heidi’s podcast has been so, so helpful to me in building my business. Her guests are top-notch quality speakers who all have unique perspectives and ...
Chapmark 2024/05/23
Helpful, Relevant and Insightful
Heidi’s podcast is genuinely helpful and always relevant. You can tell she is passionate about helping wedding business owners, and she’s good at it t...
Krista Walsh 2023/09/13
Targeted topics for wedding pros
There’s something so refreshing about a podcast that’s just for one industry — guest experts are able to be so much more specific with their advice an...
Carissa Wooooooo 2023/05/24
Best podcast for wedding pro
I can't say how amazing this podcast is. Heidi is a powerhouse and give marketing tips that no one is talking about.
I takeaway something new each a...
Michelle Braswell 2022/05/18
Subscribe to Evolve Your Wedding Business podcast!
Heidi is amazing and her podcast reflects it. I love her conversational and real approach, it is so needed in this space. Her authenticity and comfort...
SkyLimit_000 2022/04/28
Transformed my life
Okay, I had to write a review because this podcast has changed my life! I’ve never felt more motivated, seen, and heard in the wedding planning busine...
lisanity13 2022/01/15
Real talk, no fluff
I mean, the description says it all—Heidi doesn’t sell you on fluff or intangible unicorn sparkle. The wedding business is strangely personal and scar...
Mrs DeBose 2021/11/19
Amazing!
I can’t rave hard enough about my new found favorite wedding pro podcast! This last episode hit a huge cord. Thank you, Heidi for pouring into us!
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