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I recently had the pleasure of diving deep with Perry Belcher, an entrepreneurial legend and self-proclaimed “curious tinkerer”,  about a toolkit that’s not just changing marketing, but the very DNA of business strategy: pressure prompting with AI. Perry described this as one of his most powerful levers for idea generation, product positioning, and breakthrough innovation. And while many play with AI for its sleek automation or quick content, Perry's method unlocks the stuff “so advanced it feels illegal” Here's an overview [00:01:46] - Early AI Adoption & Experiments   - Perry details his deep AI involvement since 2017, tinkering with IBM Watson and Jasper (formerly Jarvis), and how his head start shaped his journey into AI and bot-driven business solutions. [00:04:09] - Humanizing AI and Future-Self Coaching   - Brad introduces his “Future You AI Coach” product, using AI to simulate advice from your future self, blending psychological insight with advanced prompting for self-improvement. [00:06:48] - Building Multi-Level AI Agent Systems   - Perry explains his approach to structuring AI in three levels: advisory, management, and “doer” agents, and shares why he prefers Claude for advanced advisory responses versus ChatGPT for tasks. [00:08:27] - ‘Pressure Prompting’ & Extracting Advanced Tactics from AI   - Discover Perry’s method of “pressure prompting”—continually pushing AI for deeper, more contrarian, and even borderline “illegal-feeling” insights to uncover breakthrough ideas. [00:11:44] - Sourdough Starter Positioning: Treating Products Like Pets   - Illustrative case study: Perry shares how AI revealed sourdough starter customers see their product as pets, which led to a wildly successful product repositioning and unique new offerings. [00:13:43] - The Power of Metaphors and Copywriting with AI   - Insights on using ChatGPT for metaphor generation, adjusting messaging for different demographics, and how a single creative insight doubled a client’s conversion rate. [00:14:43] - Five-Star Framework: Positioning, Aesthetics, Words, Technical, Service   - Perry explains his comprehensive approach to business analysis and optimization — emphasizing that poor positioning is the root of most marketing failures. [00:17:38] - The Aesthetic Factor: Neuroscience, Design, and Conversions   - Deep-dive into the science of aesthetics: how bounce and conversion rates shift drastically based on light/dark design choices, and why humans are wired to prefer order and cleanliness [00:22:06] - “Caveman Copy” and the Reptilian Brain   - Drawing from copygreats, Perry discusses writing and designing for the instinctual “caveman brain”—making quick, emotionally-driven decisions, not just logical appeals. [00:26:28] - Overcoming Fear, Decision-Making, and Reducing “Noise”   - Anecdotes about making fast, gut-based decisions, busting through indecision, and the dangers of modern-day noise and self-doubt—plus Brad’s “30 Day Reset” product for clarity. [00:31:41] - “What Don’t You Want?”: Inversion as a Success Principle   - A powerful mental exercise learned from John Asaraf and Charlie Munger: listing out everything you don’t want, then inverting or eliminating, yielding more focus and satisfaction. [00:35:32] - Entrepreneurs’ Need for Discovery & The Limits of Success   - Exploration into why successful entrepreneurs continue to strive after hitting financial milestones—unfillable needs for discovery, novelty, and gamesmanship. [00:41:03] - Strategic Business Acquisition in the AI Age   - Perry breaks down his process for acquiring small businesses with SBA loans, the impact of AI/automation as a disruptor, and the startling stat that less than 2.3% of US businesses have CRMs. [00:47:21] - AI-Driven Disruption: Hot Dog Carts & Robotic Movers   - Brilliant examples of legacy businesses (hot dog carts, moving companies) transformed via AI, automation, and robotics to achieve outsized growth and profitability. [00:51:13] - Building Operator Teams: Finding the #2 and Incentivizing Success   - Perry’s approach to sourcing operational talent post-acquisition—luring number-twos from competitors with equity, perks, and a sense of ownership. [00:56:01] - Niche Selection: Look Where Others Won’t   - Why Perry selects challenging and “unsexy” niches (chemicals, moving pianos, sanitation contracts) for business, and why gold often lies in what others avoid. [01:00:13] - The Toilet-Cleaning Millionaire: Lessons from “Dirty Jobs”   - An inspiring close: a chance encounter with a stadium bathroom sanitation magnate who found massive wealth by doing what no one else wanted to do. [01:01:44] - Closing: Perry’s Biggest Need and Where to Learn More   - Perry shares his desire to connect with ambitious operators and leaders, and where listeners can follow him or attend his next GrowthHacking.com event. For more on Perry visit: https://perrybelcher.com or https://growthhacking.com

I'm back... or am I? In this jaw dropping episode I used a tool from Google to create an entire podcast solely from an article I wrote called "The 5 Buckets Framework to Simplify AI"  What you're about to listen to (or ARE listening to) is a short episode created in less than 2 minutes with a new tool, for FREE, with ZERO prompts.   I think you'll agree the quality of the conversation is, like I said, jaw dropping.  Which free tool did I use to create this black magic?  Well I'm happy to tell you, but I'd like to have you ask me. This is a way of me seeing who's engaged on my podcast.   So to get the link to the tool, just send an email to [email protected] and ask for it.  Feel free to ask any other questions too.  As a free bonus I'll send you a short but very informative video I did specifically about the 5 Bucket Framework to Simplify AI that will be even more useful for you if you're planning any AI projects

Preston James & Mike Curtis from Trader’s Edge are experts in creating weekly income streams using a simple but often overlooked Options strategy that they call “The MoneyPress Method.” 

 Many new investors are intimidated by options because they don’t understand them or think they’re too risky. And they can be if you’re speculating on wild swings. But when you use methods like the MoneyPress, it lets you focus on earning weekly income while other people speculate on the price and simultaneously limiting your downside risk.  Experienced investors often over complicated options strategies and completely overlook this simple method to produce income week-over-week.  Visit http://moneypress.pro to get their free book (just pay s/h)  

In today's episode of Bacon Wrapped Business, I'm excited to welcome Mario Nocifera, a seasoned entrepreneur and renowned hospitality consultant, for an enlightening discussion on transforming customers into passionate advocates and empowering our workforce. Mario is the founder and CEO of Birdseye Hospitality, a renown hospitality consultant and serial entrepreneur as well as the owner of Denver's hottest nightclub, an immersive art dance bar called Beacon. We start by delving into the art of cultivating robust customer relationships, turning fleeting interactions into lasting, positive experiences. Mario brings to light his own experiences at Beacon, a Denver nightclub renowned for its above-and-beyond customer service. We dive deep into the significance of nurturing a workplace culture that motivates employees to consistently exceed customer expectations. Overcoming the hurdles of retraining existing staff and the importance of beginning with a well-defined plan take center stage in this conversation. Our conversation turns personal as Mario recounts his journey from a failed restaurant venture to his flourishing consultancy at Birdseye Hospitality. His resilience through 2020 fiasco and the strategic pivots made during this period provide invaluable lessons for businesses. Mario sheds light on the steps to creating an exceptional hospitality experience from an owner's viewpoint. We dissect the dynamics of rehiring and reintroducing rules within a culture gone astray, adjusting schedules and tasks, and the significance of empathy in understanding different perspectives. This episode of Bacon Wrapped Business is not to be missed if your business hinges on direct customer interactions. Mario Nocifera's wisdom and insights on creating raving customers and cultivating a driven workforce will arm you with the tools needed to elevate your business. Contact [email protected] to inquire about his services that he offers to hospitality based businesses

Who is Roddy Carter?  A native of Johannesburg, South Africa, who has studied and worked on four continents, Roddy has over 30 years of experience working in a range of medical disciplines and corporate sectors – from working in the hospital’s trauma unit to family physician, to Olympic sports medicine and exercise scientist, to biotechnologist and chairman of corporate boards. Amidst his professional success, Roddy experienced his own happiness and health crisis. During this profoundly challenging time, he began applying his deep knowledge of performance neuroscience to his everyday life. This intimate personal experience highlighted for him how many of us (even the most successful) have a misaligned relationship with our most powerful gift – our brain. In moments of trauma, the brain develops intricate psycho-protective adaptations, to ensure our survival in the short term. However, these adaptations often impose substantial residual limitation, preventing us from reaching our full potential and leaving us with considerable dysfunction and distress. So today, he’s dedicated to sharing his compassionate approach to Personal Mastery with as many people as possible in order to help others uncover their immense and innate capacity. Visit https://roddycarter.com/vip to get a free gift 

What is a DAO and why does it matter?  Why should you look at starting one?A A DAO is a Decentralized Autonomous Organization and is an important part of the crypto ecosystem. It's revolutionizing the way that people start and manage ventures and communities together.  And today Alex Taub, cofounder of UpstreamApp.com joins me to discuss how they work and how his company is making it easy to start and manage it.  They're calling it "The Shopify for DAO's" because of how simple they make it. Whether you're new to crypto or a seasoned pro, listen to this episode to learn more about how you might want to incorporate this into your business and ventures.  And if you'd like to get my personal quick start on crypto, check out the free resource I personally wrote for my friends and fans available for FREE at https://bradcostanzo.com/crypto 

Back for a  Second appearance, Andrew Henderson, the Nomad Capitalist... Are you living where you're treated best? That's the question that the founder of NomadCapitalist.com, Andrew Henderson asks himself and his clients. If you're a location independent entrepreneur and ever wondered what it might be like to live in different countries around the world, or just another country that offers more flexibility, freedom, lifestyle and less confiscatory taxation, you're going to want to listen to this episizzle all the way through. What does it mean to be treated best? According to Andrew, the USA has the best “Brand” in the world, but that doesn't mean it has the best “product,” especially for some people. The USA is a wonderful place in many respects, but depending on your socio-economic status it could be a nightmare compared to your options. And explaining the options is what Andrew does best. For instance, some people with lower incomes and savings could afford a much more comfortable lifestyle or retirement in a developing country where the cost of living is a fraction of the USA. On the other end of the spectrum, those with high incomes and wealth can also avoid the increasingly confiscatory taxation of the US and the other countries in the developed world. The adventures and lifestyle you can create by understanding your options can open up a whole new world. This is a topic I've personally given a lot of thought to and today you'll hear me selfishly ask Andrew questions I want to know for potential moves I might make.

Watch The SPECIAL VIDEO EPISODE HERE “Dirt Dog Millionaire” Reveals How To Do One Land Deal And Make 50-100X The Profit Vs. Flipping Houses Or Wholesaling… Without Experience And Without Using Your Own Money" If you like discovering new business models that are a BLUE OCEAN, this is a can't miss episode. Cody Bjugan was once dead broke, having lost everything only to reinvent himself and the land development business. In this episode he lays out exactly how anyone can capture the opportunity “hiding beneath your feet” using his simple methods of finding off market raw land and selling to homebuilders. He's been a land developer for over 20 years and is the founder of Allied Development and VestRight – which has been teaching his methods to hundreds of students since 2019, resulting in many of them creating life changing wealth using the same method he details in this episode. Want to learn how to do Land Deals like Cody?  Visit Vestright.com/VIP and see the special page he set up for you What You'll Discover On This Exclusive EpisodeHow Land Deals Get 50-100X The Profit Per Deal vs. House Flipping & Wholesaling – What if you could get off the hamster wheel of house flipping and do a single deal that pays you as much as 100 house flips? Cody will show you.Why there is so much profit in Land but so little competition for deals – Cody says off-market raw land is a “blue ocean” with very little competition and very big paydays… especially compared to normal real estate investingThe 5 Steps Involved In Every Land Deal – Nearly anyone can learn to do to find off market raw land with development potential which homebuilders are hungry to buy from you. Even if you have no real estate experience at allWhy​ No motivated sellers are needed to do 6-7 figures profit per deal – Tired of killing yourself trying to find motivated sellers? Cody makes his money from the buyers, not the sellers & everyone walks away happy & richHow Cody lost everything and built it back up again even bigger – If you've ever been down and out and knew you could climb back, this story will inspire you to what's possible with the right visionThe reason Cody teaches his methods to others when he could just keep the profits for himself – Hint: It has nothing to do with money and everything to do with P.I.F. (revealed in the video)How one of his students is on track to make over $2 million in profit – by only doing the first part of what Cody teaches and let's Cody's team to do the rest (must see!)Want to learn how to do Land Deals like Cody?   Visit Vestright.com/VIP and see the special page he set up for you

As a business owner, you work really hard. You work really hard to bring in new clients and customers - “filling your cup” so your business can grow, make a difference, and, let’s be real, make a lot of money. The problem is that eventually, your “cup” reaches its limit. And, when you reach that point it doesn’t matter how hard you work or how many sales you close. You make a mess. So what do you do? You make your cup bigger. But here’s the problem. A lot of times when you try to increase your capacity, your “cup” ends up with a bunch of holes. And no matter how much business you bring in, you can never fill it up, and you still make a mess. If you really want to grow your business, improve profitability and quality, then you’ve got to plug the holes and increase the size of the cup. That’s what Zac Stucki does. He's the founder of Homeric Consulting where he increases your business’ capacity and helps you fill it up, so you can grow, be more profitable, and have the benefits of owning a business that you deserve. He's helped businesses hit 40% year-over-year growth rates, generated plans that added $1.2 million to the bottom line, and beat growth projections by 60%. Get a free download of the Bottleneck Rules.  https://drive.google.com/file/d/1pAhHsJrnPKxbsbZc4gF1NqTqX7NGhgfw/view?usp=sharing And How to Make Your "Hustle & Grind" More Effective. https://homericconsulting.com/?page_id=1002

Nuri Katz is the the founder of Apex Capital Partners, a boutique financial advisory firm specializing in advising international individuals on second citizenship. If you've ever considered having a Plan B passport or second citizenship this is a must-listen episode. Visit ApexCapital.Partners or email Nuri at [email protected]    

Trevor G Blake is a physicist by background who grew up extremely poor and bullied.  Eventually, he tapped into the workings of energy, consciousness, and transformation — in particular, the science behind it all — and began creating through intentionality. Over the last ten years, Trevor has created and successfully exited three separate companies for over $600 million and never hired a single employee. Now, he's helping people tap into their practical magic and become real-world wizards. In today's episode we Tell the story about how the public library saved him from bulliesHow he started his first business at age 40The secrets to his 5 hour work dayThe importance of mentality and energy management as an entrepreneurHow he's used an Alliance & Hub model to avoid hiring any employees as he scales his business up.And moreVisit TrevorGBlake.com for more     

Kate Hancock, known as "The Pivot Queen" by those who know her tireless work ethic, is a serial entrepreneur, international speaker, and a mom of two amazing boys.  Kate built four highly successful businesses in less than ten years with revenues that ranged from six to eight figures. Her first venture was an e-commerce business that started with only $20. Within a year she grew this business to over a million dollars in revenue and over 15 million in online sales. Kate then reinvested her earnings into a hotel brand in the Philippines. Bintana Sa Paraiso has been named one of the top hotels in the country. All the while, she managed its construction and development completely remote. She also started a spa from a small one room which went on to receive the recognition of being in Inc 5000 list of the fastest-growing private companies in America, twice. Kate created a community on Clubhouse from 0 to 100,000 entrepreneurs globally in just 12 months. To date, Kate has impacted over 7.5 million entrepreneurs. She has produced the longest-running virtual summit in the world that ran for 85 days 24/7.  Now she is spending her time helping 1 million entrepreneurs get onboarded into the Metaverse and web 3.0. She was honored as one of the 100 Most Influential Filipina in the World, and Top 8th Asian American Influencer in 2021 by Tripadvisor.  KateHancock.com [email protected]

Warning, solo episode which means nobody else to keep me from talking directly to you!  Today I give you an update of what's been happening in the past few months along with 8 principles I use in my own business AND with clients and partners to help simplify growth and reduce friction.  (I also mention the company Vestright.com which I've stepped in to help educate people on the opportunities in Land acquisition. Feel free to check it out). In today's show I'll give you an overview of how I used the various principles:  C.A.S.E.Disney Dreamstorming ProcessInversion TheoryConstraints and Domino TheoryDesign ThinkingHow Might WeWho Not HowSimplification And in upcoming episizzles I'll be covering these in even more depth Enjoy

Eric Berman is the founder/CEO of Brandetize, a full service, performance-based marketing agency that partners with esteemed thought leaders such as Brian Tracy, Jack Canfield, Phil Town, as well as consumer brands such as HeartMath, Aptera, Terasana, Davi Skin, Longbow and more .  Additionally, Eric has consulted for venture capitalists and successful companies at all levels including Club Med, Vessel Health, Fenix Space, PeakLogic, TakeLessons.com and more.   Lastly, Mr. Berman was one of the co-founders of CollegeClub.com, Inc., the largest and most visited college site in on the Internet in the year 2000 (“the first Facebook”), where from September 1993 until June 2000, Mr. Berman helped the company raise $75 million, oversaw several acquisitions and helped managed the growth of employees from 3 to 400. Berman had served in a variety of positions there including Chief Operating Officer, VP Corporate Development, VP Business Development and Director of Sales. In This Episizzle, you'll hear: How Eric's first venture College Club was the top 40th site on the internet and how he was days or months away from an early retirement before the dotcom bust hit.How Eric pivoted to working with influencers like Brian Tracy and how he made Brian an offer he couldn't refuseHow Brandetize structures deals for their service with B2C companies and influencers to help them scale their business while reducing risk and increasing probability of success.What challenges Eric and Brandetize are facing now and how they plan to overcome those.Contact: [email protected]   Web:  Brandetize.com FB: www.facebook.com/ericbbermn IG: https://instagram.com/ericbberman LI: https://www.linkedin.com/in/ericberman/

When life and business aren't going the way you want... OR when things fall apart and you get overwhelmed with mind traps and head trash, it's important that you know how to get recentered and start removing what's not working while reinforcing what is.  Today's episizzle is with world renown expert Paul Hoffman. Learn more and claim some free gifts at SuccessSongs.com and Sculptations.com where Paul gives away one of his Success songs and 2 of my Tuning IN brain re-trainment experiences.  Also check out https://Goodmorninggreatday.com Paul Hoffman, “The Personal Discovery Architect,” is the visionary, chief inspiration cfficer and creator of Sculpting Your Life. Paul’s Sculpting Your Life Platform teaches the power of Rituals, Habits and Mindsets, so you are committed, disciplined, dedicated and determined to Sculpting The Masterpiece Known As YOU. Some of the many things that have helped shape Paul’s life, getting a basketball scholarship, being Pink Floyd’s and Emerson Lake And Palmers  tour manager, being restrained and put in a straight jacket, overcoming drug addiction and one more thing, Paul wrote the very famous advertising song…Have You Driven A Ford…Lately? He has spent the last 15 years teaching people how to RESET, REWIRE and RECODE their conscious and subconscious minds for success helping to identify the MINDTRAPS that Creep Into And Reside in your mind that wreak havoc on you on a daily basis. His courses, processes and Tuning IN Brain Retraining Technology have been downloaded by more than 3,000,000 people worldwide helping to create more wealth, ideal health, unstoppable self-confidence, clarity, focus, productivity and meaningful and powerful personal and business relationships on the road to success.  He has spoken and shared stages with extraordinary thought, business and spiritual leaders including, T. Harv Eker, Jack Canfield, John Assaraf, The Dali Lama, Robert Allen, Stephen Covey, Marci Shimoff, Brendon Burchard, Joe Polish, JJ Virgin, Mike Koenigs, Alex Mandossian, Cynthia Kersey, Mark Victor Hansen, Michael Beckwith and Marisa Peer just to name a few. So whether you experience his Sculpting Your Life System, DaySculpting, Sculptations Tuning IN Process, Strong Mind Strong Body Strong YOU, Daily Good Morning Great Day, The Circle Of Brilliance, Success Songs, or his One on One Mind  Discovery Experience …Paul empowers and inspires people to own their desire to have and live their Ideal Life.