Advertise on podcast: High Intensity Business

Want to start your own strength training business, but you're worried about how much you need to spend before you launch? HITuni Founder Simon Shawcross says you probably don't need as much money as you think you do, and he lays out some realistic options if you want to start a successful business on a budget. We go into practical options that actually work, how to find your first few clients, how to do marketing at the start, equipment options, and real-world examples. So if you've been putting off starting your own strength training business because of budget concerns, this episode is for you. Stop feeling stuck — start here and start now! ━━━━━━━━━━━━ Join HIB FREE and Get a HIT Business Course here  ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence here  ━━━━━━━━━━━━ Get HITuni Certified Now (Use code HIB10 at checkout)

Body by Science was released 15 years ago — does it still hold up? How does Dr. Doug McGuff approach working out today?   Blain Duesing and Dr. John D'Ambrosio decided to ask him about it (along with a few other questions) on the Fitless podcast.    In this episode, they dive into the origins of Body by Science (like how John Little convinced him to write it), how Doug used to work out then and how he does now (and why), why some clients might need higher reps, female clients and heavier sets, what inroad really means, strength training for Parkinson's disease, and more.   This is a great episode from Blain, John, and Doug looking back on the influence of Body by Science on strength training and how it applies to all of us today! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here  ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence here  ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here  ━━━━━━━━━━━━ Thanks to Blain and John for allowing us to republish this episode of the Fitless Podcast — make sure you check them out here.

There may be pitchforks, so watch your head: What if the secret to bigger gains for your clients was doing almost nothing in the gym?   Nautilus North Founder, prolific author, and master strength trainer John Little returns to talk about his one-set-per-week experiments and the surprising results he's seen with this protocol.    We dive deep into how much exercise you really need to drive results, when you might want extra cardio (and when it's useless), optimal approaches for fat loss and recovery, the false idol of the bodybuilding "look", and more.   If you're still looking at "one set per week" and you're very skeptical, don't worry — even John can't quite believe it himself yet!  ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here  ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence here

What if the secret to building a thriving strength studio isn't just better workouts, but becoming the kind of trainer clients actually want to keep coming back to? The Garage Gym Founder Aldon Tibbs talks about how he went from powerlifting and mainstream personal training to building a HIT studio that gets people hooked and spontaneously generates referrals.    We also talk about what you can learn from other modalities like CrossFit and Pilates so you can help guide clients better, how to choose equipment that makes your business unique, the power of being fun and likeable, and more. If you're tired of struggling to get clients and keep them with you, this episode will help you build a personal training business that makes it easy to get 'em and grow — check it out now. ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here  ━━━━━━━━━━━━ Want More Help Growing? Book a Strategy Call With Lawrence Here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here

What's happening at this year's Strength Forum and what can you get out of it?   Discover Strength CEO Luke Carlson sits down to talk about what might be the most important and meaningful event for strength training business owners in 2026.    We talk about why this matters for you and your strength training business, what makes this different from every other fitness event, who will be there and what to expect, and why you can't get anything from Strength Forum from anywhere else — there are real downsides to missing out on this one.   If you love what you do and want nothing more than to make strength training your business for the rest of your life, Strength Forum should be on your radar — check out this episode! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here  ━━━━━━━━━━━━ Want More Help Growing? Book a Strategy Call With Lawrence Here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

If all roads lead to Rome in high-intensity strength training, what should you focus on to get the most meaningful results?   In a bit of a role reversal, I'd recently had the privilege of being a guest on the Fitless Podcast, hosted by Dr. John Ambrosio (DC) and Blain Duesing, and they've kindly let me also release the episode here on HIB.   We go into some of the biggest lessons in strength training and in business that I've learned, including the right mindset when it comes to training and gains, common mistakes that HIT business owners make, low training volume with higher results, peptides, and more.   If you want to see me in the hot seat and what I've learned from asking HIT experts questions throughout the years, please check out this episode, courtesy of John and Blain! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here  ━━━━━━━━━━━━ Want More Help Growing? Book a Strategy Call With Lawrence Here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here

What adjustments should you make (and why) when designing HIT workouts for your personal training clients?   Strength Space Founder Dr. Bryce Lee returns to the podcast, and we go deep into HIT workout design, talking about fatigue, recovery, selecting exercises for different types of clients, negative-only protocols, dealing with exercise-induced headaches, and so much more!   If you want to know how to really design personalized workout programs that help your clients the most, there's a lot to learn from this episode with Bryce, so don't miss it! ━━━━━━━━━━━━ Get a FREE Course to Start or Grow Your Strength Training Business Here ━━━━━━━━━━━━ Want More Help Growing? Book a Strategy Call With Lawrence Here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Why do some personal trainers seem to just get clients so easily?   Blain Duesing talks about the specific things that you can do that can turn you into a client magnet, and we break down what you can learn from his approach, step-by-step, to understand why people won't be able to help but do your marketing for you and even get you referrals — if you just approach training them in a very specific way.   We'll talk about things like understanding and addressing your clients' fears, maximizing single sets, what helps attract clients naturally, the problem with talking about "H.I.T.", what leads to highly qualified referrals, and more.    If you want to improve your confidence as a personal trainer and find ways to get more client referrals naturally, there's a lot to learn from Blain in this episode! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here  ━━━━━━━━━━━━ Want more help growing? Book a strategy call with Lawrence here  ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What's the one thing that many strength studio owners forget that both grows their fitness business in the long term and keeps their clients fit for life?   Tim Dettmann returns to the podcast to talk about the most important factor that makes you – and your clients – successful and fit for life: strength training longevity.   We talk about why this matters as a core principle and how to design HIT client workouts, adjusting workout programs for different clients, training your staff, and even designing your strength studio around this key concept.   If you want to grow a great strength studio and keep your clients fit, strong, and coming back for life, tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here  ━━━━━━━━━━━━ Want More Help Growing? Book a Strategy Call With Lawrence Here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What if the secret to growing your strength studio wasn't just more ads or longer days, but the right mix of sharp marketing, tight client session management, and smart training choices? Fitness and More Founder Steve McKinney returns to talk about his surprisingly strict 15-minute sessions, how he manages his daily activities while maintaining discipline and happiness, and how he keeps clients happy and coming back for more — regardless of any "good" or "bad" workouts!   Plus, we talk about how the right paid ads can give you incredible bang-for-your-buck leads, managing overly talkative clients, preventing and managing shoulder and arm injuries, adapting to and optimizing on your strengths and weaknesses, and more.   If you've ever felt stuck or slowly slipping downwards in your strength training business and in life, then this episode with Steve can give you the boost you need to get back on track.  ━━━━━━━━━━━━ Start or Grow Your HIT Business Faster Like Steve — Join the FREE HIB Skool Community Here ━━━━━━━━━━━━ Want more help? Book a Strategy Call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

You've got your personal training business going and you have your ideal clients in mind, but how can you attract more of them effectively without being pushy about it?   This is probably one of the most effective ways to attract clients without being all sales-y about it: the "Client of the Week" email.    We'll talk about how it works, why you'll love it, and maybe even why your other prospects and clients can get inspired by it and share it themselves!   If you want a simple, very low-pressure way to market your HIT strength training business that's proven to attract prospective clients, give this episode a quick listen.  ━━━━━━━━━━━━ Join the FREE HIB Skool community here ━━━━━━━━━━━━ Want more help? Book a Strategy Call with Lawrence here ━━━━━━━━━━━━ Ready for serious growth? Join HIB Pro here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What's it like to be a HIT strength coach training high-performing athletes at every level?   Matt Brzycki is a highly regarded university lecturer and strength coach with more than 40 years of experience working with athletes from college to the NFL.    He returns to the show to share how he used HIT to separate great athletes from average ones, the timeless strength training principles that matter most, his mindset toward training as an older athlete, and more.   If you want to know what it takes to become a successful, high-level strength coach who can pull in and help produce high-performing athletes, tune in to this episode with Matt! ━━━━━━━━━━━━ Join the FREE HIB community here and get help growing your strength training business ━━━━━━━━━━━━ Need more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

MedX is already a legendary HIT machine brand, but someone quietly made them better.   Discover Strength CEO Luke Carlson returns to talk about his experience discovering, using, and kitting out strength studios with MedX Europe's version of MedX machines — including the ones that you didn't think existed!   Luke talks about the differences between MedX US and MedX EU, the differences and improvements in build quality and feel, which machines you should get if you're starting a new HIT strength studio, how to use unique machines to attract (and keep) more clients, and more.   If you're a HIT equipment nerd, this one's for you — we will get technical!  ━━━━━━━━━━━━ Join the FREE HIB community here and get help growing your strength training business ━━━━━━━━━━━━ Need more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Is High-Intensity Training still the smartest way to build and grow a strength training business today?   HITuni Founder Simon Shawcross returns to talk about how the strength training world is training and how HIT personal trainers and studio owners can adapt and continue to thrive.   We talk about what clients are increasingly looking for when it comes to fitness, how AI is changing the way everything – including strength training – works, and what you need to know to not be left behind but to actually ride the wave.    Changes are happening, and there are things you need to know — make sure to check out this episode so you can continue to stand out and scale right. ━━━━━━━━━━━━ Get 10% Off Any HITuni Course Here ━━━━━━━━━━━━ Join the FREE HIB community here and get help growing your strength training business ━━━━━━━━━━━━ Need more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

If you wanted to average over 100 client workout sessions a week, how would you do it?   One of the best to ever do it, Doug Holland, talks about how he does his 30-minute HIT Client workouts from start to finish, and he does so in the most Doug Holland way possible (so make sure your kids are out of earshot when you listen to this one!).   We go into detail about new client intro sessions, running the actual workout sessions, handling payments and late arrivals, adjusting to different personalities, how he runs his 1-trainer HIT business, and so much more.   If you want to learn from the gold standard of lean HIT strength training businesses, don't miss this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business faster here  ━━━━━━━━━━━━ Want even more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here