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Check latest episodes from AdExchanger podcast

Dispelling Multicultural Myths

2024/02/21

“There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn’t true. Yet the misperception persists, in part because of problematic programmatic practices.

#NoFilter With Eyeo’s New Chief Product Officer

2024/02/13

Do people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer last summer after nearly a decade at Google. What people don’t like, he says, is having no real choice over what they see and not being treated with respect.

Inside Ally Financial’s Big Bet On Generative AI

2024/02/06

Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.

Generative AI Is Moving From Hype Into ‘Serious Mode’

2024/01/30

Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies. Sounds about right. But at the same time, marketers are getting more serious about AI adoption, says Abhay Parasnis, CEO and founder of Typeface.ai.

AWS Wants To Be The Backbone Of Independent Ad Tech

2024/01/24

Rather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room offering of its own – considers itself to be a facilitator of ad tech companies, says Adam Solomon, global head of biz dev and go-to-market for AWS Clean Rooms. Guess there are no competitors in ad tech, only frenemies.

A Healthy Dose Of Programmatic, With Doceree’s CEO

2024/01/16

Meet Doceree, a programmatic health care marketing platform with a twist. Rather than allowing brands to target patients on the open web, Doceree has a specialized DSP for targeting doctors with secure messages on physician-only platforms, says CEO Harshit Jain.

Why Semafor Embraces The B2B Publisher Mindset

2024/01/09

Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advertisers see stronger performance, says Semafor CRO Rachel Oppenheim.

Don’t Talk Yourself Into A Downturn In 2024

2024/01/02

Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser.

Not All Automated Ad Products Are Alike

2023/12/19

Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket, but they’re different animals. And despite certain benefits, advertisers aren’t in love with all that these two have to offer, says Nii Ahene, chief strategy officer at Tinuiti, on this week’s episode of AdExchanger Talks (our last of 2023!).

The MRC May Be Old, But It’s Getting With The TV Program

2023/12/12

The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards.

Taking The Measure Of Measurement On TikTok

2023/12/05

As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT punches.

It’s Time For Vanity Metrics To Perform A Disappearing Act

2023/11/28

Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.

Read AdExchanger podcast reviews

4.5 out of 5

70 reviews

Facqt Media 2022/07/28

Enlightening!

Love this podcast! It knows exactly what digital marketer wants and needs. Glad to find your podcast, I'm learning a lot!

fuglygang 2021/11/26

New host is way better. Love her please keep her.

Amazing, well condensed content on often very complex subjects.

Potato_is_good 2021/07/14

Great show!

Really love this show- very informative and lots of great takeaways for anyone in the digital advertising field, regardless of experience level

Composer 1853 2020/02/18

Useful

This marketing podcast has lots of great takeaways!

tommye w-c 2020/02/14

Awesome

Great marketing tech podcast. Tons of actionable tips and info.

Todd BGT 2020/02/14

Great podcast

Awesome show with an awesome host!

Paradigmbreaker 2019/09/13

Great resource for more in-depth ad news

I work in ad tech and to be perfectly honest, Ad Exchanger is really the only major outlet that covers the ad tech landscape - and in particular progr...

Bimbo steve 2019/10/27

Could be better

Too much taking from the host, he’s constantly heard saying “um-hum” while the guest is speaking.

Katie Joy B. 2019/04/24

Captivating Creatives!

Zach and his incredible guests shine the brightest of lights on the advertising industry and the great people within it! Engaging, inspiring, and inf...

Annoyedlistener33 2016/10/14

Must-listen podcast for anyone in media

Great conversations with industry leadership. Fun to hear how the people shaping the future of marketing and media think.

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