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#544 - Marketing Should Start Inside the Restaurant *****  This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT: https://restaurantscalesecrets.com/Chip This week's episode is brought to you by: OVATION VISIT: https://ovationup.com/chip/ ***** Great marketing can't make up for a mediocre experience. Start marketing by making a more memorable meal.    ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/  If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#543 - Your Systems Are Either Training Your Team... or Replacing You *****  This week's episode is brought to you by: KICKFIN VISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTO VISIT: https://ajinomotofoodservice.com/ ***** Stop trying to be a hero. It's not cute anymore. Your job isn't to do it all. It's to teach everyone else how to do it all.  End of story.  *****  If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#542 - Why Discounts Attract the Worst Customers *****  This week's episode is brought to you by: MARQII  VISIT: https://marqii.com/ This week's episode is brought to you by: RESTAURANT TECHNOLOGIES VISIT: https://www.rti-inc.com/   ***** PRICE is different than VALUE. The worst customers want the lowest price possible. The best customers want the most for their money.  Make sure you're attracting the right one.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#541 - The Hidden Cost of Being “Nice” ***** This week's episode is brought to you by: MARGIN EDGE VISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: DAVO VISIT: https://davosalestax.com/RestaurantStrategy ***** NICE is different than KIND. Let's talk about why you being nice is costing you people and money.  *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#540 - The Myth of Word of Mouth *****  This week's episode is brought to you by: MARQII  VISIT: https://marqii.com/ This week's episode is brought to you by: RESTAURANT TECHNOLOGIES VISIT: https://www.rti-inc.com/   ***** Word-of-Mouth is a result. What you need is a system for making it happen.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#539 - Why “Trusting Your Managers” Is Costing You Money ***** This week's episode is brought to you by: MARGIN EDGE VISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: DAVO VISIT: https://davosalestax.com/RestaurantStrategy ***** One of the most important aspects of the P3 Mastermind is to help owners get themselves out of the operation. The way we do that is through delegating and outsourcing. But blindly trusting your team does not work. You have to give them systems and structure.  That's what today's episode is all about.  *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#538 - Social Media is NOT Content, It's Communication at Scale *****  This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT: https://restaurantscalesecrets.com/Chip This week's episode is brought to you by: OVATION VISIT: https://ovationup.com/chip/ ***** Social Media isn't about likes and followers. It's not about keeping up with trends or going viral. It's an opportunity for you to tell your story over and over again to the world.  Get used to repeating yourself.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#537 - Menus Are Operational Tools, Not Art Projects *****   This week's episode is brought to you by: KICKFIN VISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTO VISIT: https://ajinomotofoodservice.com/ ***** We are in the business of "selling things." And there is one piece of sales colateral you give to every single person who walks into your restaurant. What is it?  Your menu.  The question is whether that menu is doing the heavy lifting you need it to do.  *****  If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#536 - Stop Chasing New Guests *****  This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT: https://restaurantscalesecrets.com/Chip This week's episode is brought to you by: OVATION VISIT: https://ovationup.com/chip/ ***** Customer Acquisition is a crucial piece of any restaurant's marketing plan... but only if there's a clear strategy to get them back.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#535 - The Real Reason Your Labor Is Out of Control *****   This week's episode is brought to you by: KICKFIN VISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTO VISIT: https://ajinomotofoodservice.com/ ***** Stop trying to "cut labor."  Start redesigning your restaurant. *****  If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#534 - You Don’t Have a Marketing Problem, You Have a Clarity Problem *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   ***** You're not for EVERYONE. Not even close. In fact, figuring out who you're NOT for is a great way to figure our who you ARE for. Clarity is like a knife cutting right to the heart of things. Get small. Stay focused. Solve a problem for someone.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#533 - Busy Is NOT Profitable ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants. VISIT: https://ovationup.com/chip/ ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** Busy is NOT the goal. Profit is.  A business that runs itself... that provides. For your employees, your partners, and your guests.  Busy is a trap. Profit is freedom.  *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#532 - The Connection Between Marketing and Culture (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   ***** "People like US do things like THIS." -Seth Godin "Culture exists. Always. The question is whether you get to craft it." -Chip Klose   *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#531 - How to Inject True Hospitality into Our Restaurants ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants. VISIT: https://ovationup.com/chip/ ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** On today's episode I'm joined by one of the P3 Coaches, Chris Hughes. He is a 30-year veteran of the industry, along with being a friend and colleague. On today's episode we're talking about the moves you can make to inject true hospitality in your restaurants.  Best of all?  These moves are TOTALLY FREE and will MAKE YOU MORE MONEY! *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#530 - What Exactly is a Figure Eight? *****  This week's episode is brought to you by: MARGIN EDGE VISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT: https://restaurantscalesecrets.com/Chip ***** A Figure Eight is the repeated set of tasks that an employee is responsible for throughout service. You teach it to your people so they always know what they need to do next.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809