Advertise on podcast: Law Firm Marketing Catalyst

What you’ll learn in this episode: Why offering a flexible work environment is the best thing a company can do to entice talent Why the “Great Resignation” isn’t necessarily due to younger workers quitting What interview questions to ask to see behind a candidate’s rehearsed answers When employers should look past red flags to hire a candidate with potential Why references are not as valuable as they once were About Diane Braverman  Diane has more than 20 years of corporate human resources experience assisting businesses with varying human resource needs. She is the founder of YourHRedge, a human resources consulting company with expertise in developing robust infrastructures, crafting comprehensive policies and procedures, employee handbook and spearheading special projects to secure continuous improvement. Diane’s professional experience spans a broad range of industries – automotive parts and products, venture capital, hospital, marketing and public relations, architectural, real estate and more. Her professional experience is complemented by her undergraduate in business, certifications in human resources management and strengthened by specialty training in emotional intelligence and targeted selection (behavioral based interviewing). Prior to founding YourHRedge, Diane was appointed as an operations manager for a start-up nonprofit organization to establish infrastructures achieving the goal of becoming fully operational. Additional projects included writing company policies, creating job descriptions, designing a performance management process (performance review, performance development and performance improvement). Diane has also served for six years as a hands-on board member for a non-profit organization. As a board member, Diane played a key role in the successful merger of two local non-profit organizations with similar program and services. Succeeded in establishing a new functional organizational structure with enhanced and expanded programs, identified staffing deficiencies and opportunities, developed job descriptions, implemented pay increases for equity and consistency, and crafted a series of communications to help acclimate employees to their new work environment. Additional Resources Diane Braverman LinkedIn Transcript: Like many other industries, professional services firms are struggling to find and retain qualified candidates in the wake of the “Great Resignation.” It’s a challenging hiring market, but that doesn’t mean employers are totally out of luck. Recruiter Diane Braverman has helped numerous professional services firms find the right talent, even when it seemed like a qualified candidate would never appear. She joined the Law Firm Marketing Catalyst Podcast to talk about what employers need to change to attract and keep top talent; why a flexible work environment became job seekers’ number one request; and why sometimes companies should take a chance on an imperfect candidate. Read the episode transcript here.  Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today I am pleased to welcome Diane Braverman. Diane is a recruiter who’s successful not only because of her personality, which facilitates understanding people, but also because she puts the experience and knowledge she gained in the corporate world to work, which enables her to see her clients’ perspectives from both sides of the desk. As we know, recruiting employees is one of the biggest challenges employers face, and recruiting candidates who have the characteristics for their positions is even more of a challenge. Today, Diane is going to tell us about her journey and give us tips about what we need to know about recruiting. Diane, welcome to the program. Diane:   Hello, Sharon. Thank you. It’s nice to be here. Sharon: So glad to have you. Tell us about your background and how you got into recruiting. Diane:   Certainly. I have been in the human resources space for over 20

What you’ll learn in this episode: Why the pandemic inspired Evon and Lori to write their book, “Ready-Made Marketing” Why it’s a misconception that marketing has to be expensive and time-consuming How Evon and Lori vetted the technology resources recommended in the book Why so many small businesses struggle with marketing How to access automation tools to make marketing easier About Evon Rosen Evon is a strategic and creative marketing professional specializing in financial and legal services, healthcare, and real estate. Her highly-creative and fresh ideas help develop brands, increase market share, facilitate client retention, and improve processes. Evon has held executive marketing positions at both public and privately held companies that include City National Bank, First Federal Bank of California, Celtic Capital Corporation and the Peak Corporate Network. Evon is the first two-time recipient of the Commercial Finance Association’s Essay Award and has had numerous articles and white papers published. She was a featured speaker at L.A. Direct Marketing Day, and received the U.S. Festival Association Award for Creative Excellence. She received both her undergraduate degree and California Teaching Credential from the University of California, Los Angeles (UCLA). About Lori Berson For over 20 years Lori has developed break-through strategies effectively integrating marketing automation, demand generation, sales enablement, branding, interactive media, advertising, email, social media, print, outdoor, video, events, and promotions, for many of the country’s leading marketers, including Anthem, Charles Schwab, Disney, Dole, Lexus, Seinfeld, and Coldwell Banker. Her remarkable business acumen, creative talents, and knowledge of emerging technologies have contributed to the success of these organizations and more. Lori began her career at a variety of advertising agencies, including Diener, Hauser, Bates, Needham, Harper and Steers, and Asher/Gould. She established the in-house creative department (servicing the automotive industry) at the Los Angeles Herald Examiner. Lori then went on to create advertising for the major studios (Paramount, Disney, Fox, and Warner Brothers), entertainment public relations firms, and celebrity management companies, at The Hollywood Reporter, and designed for Seinfeld, Lilo and Stitch, Oprah, The Wheel of Fortune, Entertainment Tonight, The Disney Channel, Cheers, Family Ties, Fantasy Island, Beethoven, Charlton Heston, Shirley Jones, and Martin Sheen. As a member of the faculty at the University of California, Los Angeles (UCLA) and Art Center College of Design (her alma maters), Lori teaches Advertising Concepts, Design, Email Marketing, Social Media Marketing, Video Marketing, Landing Page Design, and How to Manage a Photo Shoot. Photos: Additional Resources: Lori Berson LinkedIn: Lori Berson BersonDeanStevens LinkedIn: BersonDeanStevens Evon Rosen LinkedIn: Evon Rosen Ready-Made Marketing Transcript: The pandemic may have left many small businesses with limited marketing support and budgets, but that doesn't mean marketing is out of reach. That’s what marketing experts Evon Rosen and Lori Berson wanted to prove with their new book, “Ready-Made Marketing For Business Owners, Business Professionals and Independent Contractors.” The book features hundreds of templates and technology recommendations that professionals with little time and budget can easily leverage for immediate results. Evon and Lori joined the Law Firm Marketing Catalyst Podcast to talk about their motivations to write “Ready-Made Marketing”; how to use the book effectively; and why even professionals with no marketing experience should learn how to market their businesses. Read the episode transcript here. Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, we’re talking with Evon Rosen and Lori Berson, coauthors of the recent book, “Ready-Made Marketing For Busine

What you’ll learn in this episode: What law firm culture is, and why it affects clients as much as it affects staff Why law firms should look at their policies with fresh eyes post-pandemic How firms can use technology to enhance communication When it makes sense for firms to use a hybrid work model, offer hoteling, or open smaller satellite offices How to maintain firm culture when staff is remote About Marcia Watson Wasserman Marcia Watson Wasserman is a published author and co-author of the books: Law Office Policy, Procedures, and Operations Manual – Seventh Edition (ABA 2022), and Lawyers as Managers: How to Be a Champion for Your Firm and Employees (ABA 2017).  She is a Fellow in the College of Law Practice Management, one of an elite number of consultants who have earned this honor. Marcia serves as Columns Editor on Law Practice magazine’s editorial board and is a member of the Publishing Board of the ABA’s Law Practice Division. Additionally, Marcia frequently presents law practice management topics for legal and business conferences while also contributing articles on law practice management to leading legal publications. Prior to founding Comprehensive Management Solutions, Inc. in Los Angeles, Marcia served for over 15 years as Chief Operating Officer and Executive Director for several national and local law firms, including an AmLaw 200 firm. Earlier in her career, she served as Director of Law Firm Services and Director of Client Advisory Services for two, mid-sized CPA firms in Southern California. Additional Resources:   LinkedIn: https://www.linkedin.com/in/marciawwasserman/ Website: www.comprehensivemgmt.com Law Office Policies, Procedures, and Operations Manual, Seventh Edition  Lawyers as Managers: How to Be a Champion for Your Firm and Employees    Transcript: After decades of incremental change, the pandemic forced many law firms to embrace technology, rethink work traditions, and evaluate their culture almost overnight. According to law practice management consultant Marcia Watson Wasserman, these changes have been a net positive, even though they’ve raised new questions about how to manage a law firm in the post-pandemic landscape. She joined the Law Firm Marketing Catalyst Podcast to talk about how firm culture trickles down to clients; what technology firms should be investing in; and how firms can embrace remote work. Read the episode transcript here.  After decades of incremental change, the pandemic forced many law firms to embrace technology, rethink work traditions, and evaluate their culture almost overnight. According to law practice management consultant Marcia Watson Wasserman, these changes have been a net positive, even though they’ve raised new questions about how to manage a law firm in the post-pandemic landscape. She joined the Law Firm Marketing Catalyst Podcast to talk about how firm culture trickles down to clients; what technology firms should be investing in; and how firms can embrace remote work. Read the episode transcript here.     Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, my guest is Marcia Watson Wasserman, Founder and President of Comprehensive Management Solutions. Her company provides COOs with to-go law practice management consulting and coaching services to boutique and midsize law firms and their managing partners. Marcia is also coauthor of several books on the subject of law firm management. Her most recent book, coauthored with consultant Cynthia Thomas, is the seventh edition of “Law Office Policy, Procedures, and Operations Manual,” published by the American Bar Association. Today, we’ll look at how efficient law office management facilitates good marketing. Marcia, welcome to the program.   Marcia: Thanks for having me, Sharon,    Sharon: So glad to have you. As I was saying, it’s such an accomplishment to have not only coauthored this book, but to have a list of books you’ve coaut

What you’ll learn in this episode: Why getting your message across is the most important goal of writing How strong writing skills help people move up in their careers  How to remove filler words from your writing Why proofreading is necessary, even if it’s not important to you personally Elizabeth’s top three tips for clearer writing About Elizabeth Danziger Elizabeth Danziger, the founder of Worktalk Communications Consulting, is a seasoned written communications expert with over 30 years of experience. She has a longstanding reputation for training people to become compelling, confident writers. Danziger is the author of four books published by major publishers, including Get to the Point!, a text on business writing initially published by Random House. Her work has also appeared in many magazines, including Personnel Journal, Journal of Accountancy, and other national publications. She enables people to wield the power of words to enhance their credibility and catapult ahead in their careers. Additional resources: Facebook is www.facebook.com/upworktalk LinkedIn: www.linkedin.com/elizabethdanziger Twitter: www.twitter.com/writaminlady Love it or hate it, writing is a daily part of our lives. And according to author, writing consultant and communications expert Elizabeth Danziger, people who write well are more likely to advance in their careers. That’s why she founded Worktalk Communications Consulting, a firm that trains professionals to write clearly and confidently. She joined the Law Firm Marketing Catalyst Podcast to talk about the importance of rereading; the power of language; and her tips for stronger writing. Read the episode transcript here.    Sharon: Welcome to The Law Firm Marketing Catalyst Podcast. Today, my guest is Elizabeth Danziger, head of Worktalk Communications. Worktalk prepares teams to write clearly and confidently so they can strengthen their credibility, increase their influence and generate new possibilities. Liz is also the author of the book “Get to the Point! Painless Advice for Writing Memos, Letters and Emails Your Colleagues and Clients Will Understand.” Worktalk also has a very interesting newsletter called “Writamins,” and it’s chock full of interesting information you’ll want to know. Make sure to sign up for it. We’ll have a link at the end of the program. Today, Liz will be talking about how we can make the best use of language. Liz, welcome to the program.   Elizabeth: Thank you. It’s a pleasure to be here.   Sharon: So glad to have you. Every time I read what you’ve written, I go, “Oh my god, it’s so useful.” I have to say, I took a course from Liz years ago and the one thing I always do—Liz, I don’t know if you still have my emails, but you did get me to reread my emails before I sent them.   Elizabeth: Great!   Sharon: I still do that. I always remember that, because you’re right. You catch things you didn’t realize were there.    Elizabeth: Oh, that’s wonderful.    Sharon: Tell us about your career path. Were you always into words and grammar? Was that always of interest to you?   Elizabeth: When I was a child, I wanted to be a doctor, actually. I wanted to be a physician, but I also always loved to read. I remember my mother yelling at me, like, “Why don’t you go out to play?” and I’d be like, “No, I want to read.” I’ve always been a great reader. Then, when I got to college and hit organic chemistry and calculus, I thought, “Well, maybe my skills are better suited elsewhere,” and I became a writer.    My first book was published when I was 25, and it did well domestically and internationally. Then I wrote two more books, including “Winning by Letting Go,” published by Harcourt Brace Jovanovich. I wrote for all the women’s magazines, and then I decided I wanted to work with people who were doing real things in the real world and making life happen, and not necessarily

What you’ll learn in this episode: Why Amy onboards new law firms with a day of learning, and why familiarity with the business is crucial for long-term relationships with law firms  Why it is beneficial to have parallel relationships between the level of law firm associates and the level of in-house counsel Why law firms that are passed over by in-house counsel in the first round shouldn’t give up on forging a relationship How junior attorneys can build relationships with in-house counsel without overstepping boundaries Why diversity and inclusion is more than just a buzzword About Amy Yeung Amy Yeung is General Counsel and Chief Privacy Officer, for Lotame, the world’s leading unstacked data solutions company. Recognized as an expert in digital data and privacy, Yeung was previously Deputy General Counsel at Comscore, which she successfully helped guide through a corporate crisis. She also served as Vice President of Legal at Dataminr and Assistant General Counsel for ZeniMax. Yeung earned a J.D. from Duke University School of Law and a B.A. in political science from the University of Chicago. Additional resources: Amy Yeung’s LinkedIn: https://www.linkedin.com/in/amy-yeung-0518883/ Lotame - Website: https://www.lotame.com/ Facebook: https://www.facebook.com/LotameSolutions LinkedIn: https://www.linkedin.com/company/lotame/ Twitter: https://twitter.com/lotame Law Firm Marketing Catalyst Podcast The relationship between law firms and in-house counsel is complex, but it boils down to one thing: how well each party understands the other. That’s a lesson Amy Yeung, General Counsel and Chief Privacy Officer at Lotame, has learned all too well during her time as in-house counsel. She joined the Law Firm Marketing Catalyst Podcast to talk about how she selects the law firms she works with, how junior attorneys can prepare for partnership, and why diversity and inclusion isn’t just a fad. Read the episode transcript here. Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, my guest is Amy Yeung, General Counsel and Chief Privacy Officer at Lotame Data Management. The Lotame Data Management platform is a data collection application that gathers and unifies audience data from a plethora of sources such as blogs and websites as well as offline information. Today, we’ll hear more about that as well as how Amy evaluates and selects outside counsel. Amy, welcome to the program. Amy: Thank you so much. I’m delighted to be here. Sharon: Thank you so much. It’s great for you to talk with us. Give us an overview of your career path. You’re quite accomplished. Amy: You’ve very kind and generous, thank you. I went to law school, and from that, I clerked in the Delaware Court of Chancery under Vice-Chancellor Parsons, which was a phenomenal experience and gave me a chance to look at corporate law and corporate law litigation. After that, I joined the wonderful firm of Wilmer Cutler Pickering Hale and Dorr, where I was in a very broad securities group that included regulatory litigation enforcement as well as some corporate work. It was from that point in time that I took, let’s call it, an early detour.  These days it’s a little different, but at that time, going in-house was not expected, certainly not at those mid-level years. I spent nearly seven years at my first in-house counsel role. They were a publisher, and I helped them expand it for print and software across to a global platform. It was a phenomenal experience. I really enjoyed it. I think for all the lawyers and law firm individuals in the audience, it was a great way to get your chops and have an opportunity to work through a variety of issues, for me, squarely in the software and data space. During that time, I became a subject matter expert in data privacy and product counsel, which I mentioned. These days it has a name and phrase; back then, not so much. I also gained understanding of hardware, software, intell

What you’ll learn in this episode:   How tapping into the Spanish-speaking market can fuel new growth for law firms   Why simply translating a website or marketing copy into Spanish isn’t enough to connect with the Hispanic market Why a Spanish-language marketing strategy that works in Los Angeles may not work in San Antonio or Miami  When to create a Spanish sister website and brand strategy for your firm How to work with Spanish-speaking clients—even if you don’t speak Spanish      About Hugo Gomez Hugo Gomez is Founder and President of Abogados NOW, a national bilingual digital marketing consultancy exclusively exclusive to attorneys. The company was founded in Los Angeles in 2018 and has since expanded nationally to help law firms reach Spanish-speaking markets throughout the U.S.  Additional resources: LinkedIn: https://www.linkedin.com/in/hgomezmktg/  Abogados NOW website: https://www.abogadosnow.com/ Facebook: https://www.facebook.com/abogadosnow Twitter: https://twitter.com/abogados_now  Law Firm Marketing Catalyst Podcast Spanish speakers in the U.S. need lawyers, and lawyers need new clients—but these two groups often fail to connect due to barriers in language and culture. Hugo Gomez set out to solve this problem by founding Abogados NOW, a legal marketing firm that specializes in the bilingual market. Hugo joined the Law Firm Marketing Catalyst Podcast to talk about why Spanish digital media presents a cost-effective opportunity for growth; how to choose the best website and brand strategy to reach bilingual clients; and how you can reach Spanish speakers, even if you don’t speak Spanish yourself. Read the episode transcript here.   Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, my guest is Hugo Gomez, founder of Abogados NOW. The firm specializes in legal marketing, working with their client law firms to help them maximize their share of the bilingual market. Today, we’ll hear all about Hugo’s path and how the firm works with clients. Hugo, welcome to the program. Hugo: Thank you so much for having me, Sharon. I’m super excited to be here. Sharon: I’m so glad to have you. Tell us about your career path. Did you want to go into law? Hugo: No, I was actually working in personal and commercial finance for most of my early career, doing a lot of high-volume lead generation. Those are great organizations I worked with. They were super fun, but having done most of what I could do in the financial sector, I wanted a new challenge. I was fortunate enough to get a role as a director at one of the nation’s largest lead generators for attorneys. What I learned very quickly was that there’s an opening in the market to advertise in Spanish on behalf of attorneys. After learning about the legal industry a little more, I decided to start Abogados NOW to empower smaller firms, sole practitioners and medium-size firms to own their marketing, to grow on their own terms, essentially to have their own lead generation sources in Spanish that most attorneys simply do not have. Sharon: Do they not have it because they think it’s going to cost too much, they’re too small, they don’t know how to do it? What is the opening you saw? Hugo: Yeah, most attorneys largely advertise in English because digital marketing agencies, all they know is advertising in English. The opening we saw was that the fastest-growing audience segment is Spanish-speaking consumers in the United States, and there wasn’t anyone really giving attorneys specific strategies to connect with these consumers authentically. And I say authentically because a lot of attorneys, when they attempt to advertise in Spanish, they’ll simply translate their marketing into Spanish. We all know what works in Spanish won’t work in English, and vice versa. The opening we saw, the opportunity we saw, was the ability to connect attorneys to these communities the right way, the authentic way,

What you’ll learn in this episode: How to avoid SEO charlatans and ensure your digital agency is getting results Why a beautifully designed website doesn’t necessarily equal a high-ranking website Why an SEO strategy means nothing if a firm doesn’t have a proper intake system What insights you’ll find in Jason’s new book, “Law Firm SEO” About Jason Hennessey Jason Hennessey is an internationally recognized SEO expert, author, speaker, entrepreneur, and business executive. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. His expertise led him to grow and sell multiple businesses, starting with a dot-com in the wedding industry. After presenting his SEO knowledge to a group of lawyers in 2009, Jason founded and later sold Everspark Interactive, cementing his reputation as a thought leader and authority in SEO for the legal industry. As CEO of Hennessey Digital since 2015, Jason grew a small consultancy to a $10MM+ business that made the Inc. 5000 list for the second year in a row in 2020, and he also runs SEO industry news site iloveseo.com. A keynote speaker and frequent podcast and webinar guest, Jason is a columnist for the Washington Post and a regular contributor to Entrepreneur, Inc., and the National Law Review. His team is currently preparing to open Hennessey Studios, a state-of-the-art audio and video production facility located in the Television Academy building in the heart of Hollywood where Jason will host a podcast interviewing entrepreneurs and business leaders. He also recently released his first book, Law Firm SEO, described as the “holy grail of digital marketing for lawyers.” Jason is a United States Air Force veteran and holds a Bachelor of Arts degree in Marketing from the University of Nevada, Las Vegas. A New York native, Jason launched his SEO career in Las Vegas and grew his reputation in the legal industry in Atlanta. He now lives in the Los Angeles area with his wife, Bridget, and their three children. Additional resources: Website: jasonhennessey.com  LinkedIn https://www.linkedin.com/in/jhennessey/ Instagram https://www.instagram.com/jasonhennessey/ Facebook https://www.facebook.com/jason.hennessey.399 Twitter: ​​https://twitter.com/jasonhennessey  Published Book: Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases Law Firm Marketing Catalyst Podcast Transcript: When Jason Hennessey discovered SEO in the early 2000s, it was a largely unknown novelty. Today, SEO is the cornerstone of digital marketing, and Jason leads a successful agency, Hennessey Digital, that specializes in SEO and digital marketing for law firms. He joined the Law Firm Marketing Catalyst Podcast to talk about how he landed in the legal industry, why he’s so passionate about empowering lawyers to understand SEO, and why he wrote his new book, “Law Firm SEO.” Read the episode transcript here.  Sharon: Welcome to The Law Firm Marketing Catalyst Podcast. Today, my guest is Jason Hennessey,. Hennessey Digital works with law firms to maximize their SEO, their search engine optimization, and rankings. Today, with ranks being impacted by all aspects of the online world, Jason’s firm works with law firms on their websites, blogs and social media in order to maximize their rankings on Google. We’ll learn more about Hennessey Digital’s work today. Jason, welcome to the podcast. Jason: Thank you, Sharon. I appreciate you having me. Sharon: We’re so glad to have you. Thank you much. To me, SEO is its own art and science. You can’t do a lot more besides that. You can’t become an expert in other things. Tell us about your background there. Jason: It’s not like I was a kid and I said, “I want to be an SEO person when I grow up.” There was no such thing. I got into SEO back in 2001. I had just finished college. I was going to UNLV in Las Vegas after I had gotten o

What you’ll learn in this episode: Why it takes time to see results from SEO campaigns, and why it’s worthwhile to stick it out Why your law firm’s website should be the hub for all your marketing activity What granular web pages are and why they are crucial to rank in a competitive market How the technical side of your website, such as load time, can impact your marketing Why social media isn’t the answer to all of your marketing needs What the biggest digital marketing mistakes that law firms make are About Eric Bersano Eric Bersano has been deeply involved in online legal marketing since 2006. He is the VP of Business Development at Market My Market, a digital marketing agency that helps businesses generate new clients by implementing the right systems and strategies. Depending on a law firm’s goals, Eric ensures the best marketing channel and modalities are implemented, including search engine optimization, pay-per-click advertising, and TV and radio. His focus on the legal space gives Eric the network to utilize the most talented designers, programmers, and marketers in the country. His clients maintain very high rankings for competitive online searches at the city, state, and national levels. Additional resources: Market My Market Blog: https://www.marketmymarket.com/blog/ Legal Mastermind Podcast: https://legalmastermindpodcast.com/ Esquire University Podcast: https://podcasts.apple.com/us/podcast/esquire-university/id1561888137 Legal Mastermind Facebook Group: https://www.facebook.com/groups/273634779949416 Market My Market Instagram: https://www.instagram.com/marketmymarket/?hl=en   Law Firm Marketing Catalyst Podcast Transcript Most law firms recognize that digital marketing is crucial to maintain market share in a competitive environment—yet many firms cling to outdated websites and marketing strategies. That’s where Eric Bersano comes in. As VP of Business Development for digital marketing agency Market My Market, Eric has worked with hundreds of law firms to refine their SEO, pay-per-click and advertising efforts. He joined the Law Firm Marketing Catalyst Podcast to talk about the importance of having a website that’s equally beautiful and functional; the most effective strategies to move up Google’s rankings; and why the best marketing campaign is a well-rounded one. Read the episode transcript here.  Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, my guest is Eric Bersano with Market My Market. Eric specializes in legal marketing, especially in the all-important areas of search engine optimization, pay-per-click and radio and TV advertising. I’ve known Eric for several years and have always been impressed with his ability to break log jams. When a law firm thinks it’s doing everything it should be doing, but is not getting the results it wants, they call in Eric. Eric, welcome to the program. Eric: Sharon, thanks for having me. Sharon: So glad to have you. I’m anxious to hear about this. We’ve talked about it before, but it’s always changing. How did you get into working with lawyers? Eric: I’ll try to make it a short story, but I was actually on the other side, working with doctors for a while. My mom didn’t have a doctor or lawyer for a son, but I’ve worked with both now. I was working with doctors and orthopedic surgeons specifically. I had a friend who was in legal marketing, and he was telling me how great it was and that he enjoyed being a good resource to law firms. When you’re working with orthopedic surgeons, I always said I’m never going to know as much as them about surgery or the implants they’re putting in, but on the marketing side, I could become an expert and show some value to a law firm. If you change someone’s practices for the better, meaning you’re making them more profitable, they’re very happy to talk to you. It was a much more rewarding career path that I’ve stuck with for the past 15 years now. Sharo

What you’ll learn in this episode: Why legal marketing became a legitimate business function in the 90s, and how Jan was at the forefront of this new field Why Jan patterned her early legal business development materials after the architecture industry How a sense of belonging impacts people’s work, and how law firms can cultivate that quality within their business How the pandemic highlighted the need for resiliency within lawyers and law firms What strategies Jan uses to work with her clients, and what qualities to look for in an executive coach About Jan Anne Dubin: A legal marketing industry pioneer and thought leader, Jan Anne Dubin is an award-winning consultant and executive coach with global experience leading, innovating, and serving as a change-agent, and connector. Jan has led hundreds of cross-functional legal teams which have helped to build and deepen client relationships generating in excess of $100 million in revenue. For more than three decades Jan has occupied a unique niche in the legal services industry, where she has worked with leadership of global, mid-size and boutique law firms and corporate law departments, with law firm marketing professionals and other senior professional staff, and with law students. Jan concentrates on providing value-driven business solutions focused on business development, client service, marketing, branding, and strategic communications. Jan serves as an executive coach to hundreds of leaders and managers, including high potential individuals and those seeking both to work at a peak performance level and to achieve the next level of career development. As a career-long champion of diversity, inclusion, equity, and belonging, Jan is passionate about working with women and diverse individuals and helping them achieve their career objectives. Offering goal-oriented, practical executive coaching solutions, Jan provides perspective, guidance, tactical suggestions, and strategic networking resources for individuals and their organizations to determine and achieve goals and objectives. Her philosophy of executive coaching is to focus on the core skills of leadership development and executive presence; strategic communications; client service; business development; and enhancement of a personal brand, profile and visibility in support of an individual’s strengths while improving weaknesses that otherwise may hinder performance. Jan serves as a strategic partner to the Association of Corporate Counsel where she helped to create their in-house counsel executive coaching program and career skills workshops. She is a business partner with the Thomson Reuters Legal Executive Institute and helped co-create and chair their Women’s Transformative Leadership: Empowerment by Improving Participation and Representation forum. Additional resources: LinkedIn Transcript: If Covid taught us anything, it’s that agility is necessary for long-term success. Law firms and individual lawyers sometimes need a shot in the arm to move to the next level, and that’s exactly what Jan Anne Dubin specializes in. As Founder and CEO of Jan Anne Dubin Consulting, she helps individuals, and therefore their firms, become the best they can be. She joined the podcast to talk about her time at the forefront of legal marketing, the trends that emerged during the pandemic, and how she helps her clients step into leadership roles. Read the episode transcript here.  Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, my guest is Jan Anne Dubin, Founder and CEO of Jan Anne Dubin Consulting. She is an award-winning consultant who assists clients by helping them develop long-term relationships. She has coached thousands of lawyers, law students and marketing professionals and garnered many accolades along the way. We’ll hear more about the work she does today. Jan, welcome to the program. Jan: Thank you, Sharon. I’m delighted to be here with you again. Sharon: Jan, tell us a lit

What you’ll learn in this episode: What types of firms benefit the most from being included in Chambers, and how to determine if the submission process is worth your time Why it’s important to keep submitting to Chambers annually, even in quiet years Why the referee list is the most important part of your Chambers nomination, and how to choose the best referees How to use the B10 section to your advantage Which lawyers firms should put forth for nomination, and how to effectively nominate up-and-coming associates  About Megan Braverman: Megan Braverman, Principal at Berbay Marketing and Public Relations, has earned an exceptional reputation as a strategic asset for law firms and other professional service firms and is known for her ability to execute marketing programs that surpass business goals. Immersing herself in clients’ operations enables Megan to identify what sets firms apart from their competition, and leverage this to create countless PR opportunities, generate awareness and reinforce credibility. As Principal, Megan plays an integral role with all of Berbay’s clients, working closely with the Account Managers to ensure the successful execution of marketing plans. She makes it a priority to regularly revisit client objectives and assess if the current strategy is supporting those goals. This proactive approach results in a consistent marketing momentum for clients. Megan is a member of Women Lawyers Association of Los Angeles and ProVisors. She previously served as a cabinet member and executive committee member of the Jewish Federation. Megan has been a volunteer with School on Wheels, which provides tutoring services and other educational assistance to homeless children in Southern California, and CoachArt, which uses art and athletics to help kids impacted by chronic illness. Additional resources: LinkedIn Instagram Facebook Twitter Law Firm Marketing Catalyst Podcast Transcript: Chambers & Partners is one of the most coveted legal rankings—and one of the most enigmatic. With an extensive nomination process and months-long research period, many lawyers and law firms are mystified when it comes to getting listed or moving up in the rankings. Megan Braverman, Principal of Berbay Marketing and Public Relations, has spent hundreds of hours completing successful nominations and gotten numerous clients ranked by Chambers. She joined the Law Firm Marketing Catalyst Podcast to talk about which firms should devote time to Chambers nominations, how to create a winning submission, and how to evaluate past nominations for future success. Read the episode transcript below.  Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, my guest is my colleague, Megan Braverman, Principal of Berbay Marketing and Public Relations. Megan has significant experience getting our lawyer clients ranked in Chambers as well as working with those already ranked to help them move up the rankings. Today’s she’ll share some of the ins and outs gleaned from her experience working with Chambers and partners. Megan, welcome to the program. Megan: Thank you, Sharon. Glad to be here. Sharon: Glad to be talking to you, especially in this remote world. Tell us a little about your background and how you came to work at Berbay. Megan: Coming to work at Berbay was very haphazard. I applied to a Craigslist application and got the job and really grew from there. The trajectory at Berbay was not what I imagined. I started about 12 years ago and am now the principal of Berbay, running the day-to-day of the agency and being a strategic asset for law firms, real estate companies and financial service firms. Sharon: I know how much our clients rely on you. A lot of listeners have heard about Chambers, but they’re not sure what it is. Can you describe it and give us a little background? Megan: Sure. Chambers is a legal ranking. It uses an in-depth editorial and research team to assess lawyers and law firms globally

What you’ll learn in this episode:  How lawyers talked about marketing and business development decades ago.    The change in how prospective clients choose a law firm.  How marketing has evolved through the years.   The internet’s impact on law firm marketing and business development.  About Helene Bizar:  Helene Rubinfeld Bizar has been the Director of Administration at the Law Offices of Michels & Lew since 2005. Being a small firm, she is responsible for all the non-legal aspects of successfully running a firm, from personnel management, technology, financial requirements, securing service contracts, managing insurance needs, negotiating leases and seamlessly transitioning the firm through the remote working process during the pandemic – it’s all a daily priority juggling act! She has spent the last 44 years working in law firms in a variety of capacities. Having previously been the Controller of a major motion picture advertising agency, along with a background in psychology and being a Certified Legal Administrator through the UCLA School of Law, she is well grounded with the tools and calm demeanor for law firm administration. Helene has been a speaker at several Los Angeles County Bar Association Small Firm Section meetings on various topics related to law firm management and she has contributed articles to the Association of Legal Administrators chapter newsletters, an organization for which she served on the Board of Directors for many years. Additional resources:  The Law Offices of Michels & Lew Website Helene’s LinkedIn Firm Facebook Episode Transcript  Episode 92: The Evolution of Law Firm Marketing with Helene Bizar, Director of Administration at Law Offices of Michels & Lew Sharon: Welcome to the Law Firm Marketing Catalyst podcast. Today, my guest is Helene Bizar, Director of Administration at the Law Offices of Michels & Lew which specializes in medical malpractice and personal injury. Helene has longtime experience working in law firms and has worn many hats including that of marketing. We’ll hear all about her career path today and what she’s learned about working with lawyers and with legal marketers. Helene, welcome to the podcast. Helene: Thank you for having me, Sharon, it’s a pleasure. Sharon: So glad to have you. I’m really looking forward to this because we’ve known each other a while, but I haven’t heard—I’ll call it your story in a sense, but tell us about your career path. Helene: O.K., I’m not going to go too far back, but I did work in a motion picture advertising agency doing accounting work and the production manager was married to an office manager of a very large, prestigious Century City law firm and they were looking for someone to assist in their accounting department and I was ready to make a change.  That’s how my legal entry began—or my entry in the legal field—and I worked for that firm close to ten years. I did start in their accounting department and during my term there, I became aware of a class at UCLA through their School of Law and it was in certification, legal management and administration. So, I took the course and it was wonderful, very challenging but good and that really launched my career into the management side of law firms. When I left that firm, I went to a thirty-attorney firm as their administrator and that was in 1986, and while I was there the firm—they were kind of divided. One side was more insurance defense; one side was more general practice litigation and they decided to split. I maintained a dual management administrative role and managed both firms simultaneously until they were able to wind down the business and each go their separate ways.   That was my next entrée to another law firm where I spent almost close to 7½ years.  And that was really my first involvement with any marketing and that was the early 1990s and as I’m sure you know, in the ‘70s, law firms couldn’t advertise.

What you’ll learn in this episode: How lawyers, law firms and managing partners respond when they hear Firm Focus can help them develop a firm focus. How you can overcome disorganization and develop systems that can keep you focused. The top three stumbling blocks for lawyers that impede business development. About Sarah Tetlow: Sarah Tetlow is an experienced productivity consultant, trainer and speaker for attorneys and other legal professionals. She uses her past experiences, organizational and strategic thought process, education and training to help law firms increase their bottom line and operate more efficiently. Through one-on-one consulting, strategic planning, workshops and group trainings, Sarah works with attorneys and law firms to find personalized ways to manage one’s day with a proactive and focused approach.  Sarah has experienced first-hand the stress that attorneys endure in trying to manage multiple projects. Sarah’s mission, and the reason for starting Firm Focus, is the desire to see a change in the industry and to help attorneys experience control over their day.​ Additional resources: Firm Focus Website Sarah's LinkedIn Firm Focus Facebook Firm Focus LinkedIn Transcript: Episode 91: Finding the Focus to Increase the Bottom Line with Sarah Tetlow, Founder & CEO of Firm Focus   Sharon: Welcome to the Law Firm Marketing Catalyst podcast. Today, we’re talking with Sarah Tetlow, Founder & CEO of Firm Focus which works with law firms to increase productivity with the ultimate goal of increasing firm revenue. She has worn many hats within the law firm environment, so she knows the ins and outs of how they work and where they encounter stumbling blocks when it comes to productivity. Today we’ll hear all about her journey, her perspective on law firm productivity and how it can be enhanced. Sarah, welcome to the program.    Sarah: Thank you so much, Sharon, it’s wonderful to be here.   Sharon: So glad to be talking with you. When I was reading stumbling blocks on law firm productivity, I thought, “Oh my gosh, there are a lot of them. So, tell us about your career path and how you started working with lawyers.   Sarah: Yeah, I went to UC Santa Barbara and studied law and society and always thought that I wanted to be a lawyer. My whole life, I wanted to be a lawyer and long story short, I ended up going a different path, but always within the legal industry and I was a litigation paralegal for many years in my career and then I moved into a marketing and business development manager role and, ultimately, during that time in my career, I started to really explore what I was passionate about and where there was a need in the industry which landed on creating Firm Focus and now I’m truly happy that my career took this path because I love helping lawyers work more productively, be more organized and basically fall in love with their career again.   Sharon: Was it helping lawyers that made you passionate or was it  that you could enhance their ability to work more efficiently? What did you become passionate about?   Sarah: When I was a litigation paralegal and kind of the day to day and preparing the lawyers for trial or even depositions or hearings and helping manage a lot of the big, voluminous projects, it was always something that I really just enjoyed doing. I remained calm in the storm. I always had a really good sense of time and project size and the resources that we needed to use to be able to meet deadlines and effectuate the projects without burning out and it was just something I was good at, but also I really enjoyed that part of my career and helping manage the lawyers, helping manage the cases. So when I started to explore—when I was a business development manager and I was spending a lot of commuting time thinking about what was I loving about being a marketing and BD manager, what was missing about not being a litigation paralegal anymore, where are